Goodwalk docs

Reference, audit, and planning documents for the Goodwalk site. Project-level rules live in /CLAUDE.md; everything else lives here.

Product & brand

• product.md — users, purpose, brand personality, design principles
• marketing-principles.md — Chris Do / Debbie Millman principles, applied to the rebuild
• marketing-voice.md — copy/voice style guide (calm, certain, warm, specific)

Design

• design-language.md — canonical visual system: colour, typography, spacing, motion, surface, photography direction
• design-audit.md — codebase-wide design drift audit + token/refactor changelog
• homepage-flow-audit.md — section-by-section IA review of the homepage
• mobile-polish.md — mobile conversion & comfort tracker
• ux-polish.md — conversion audit tracker

SEO & growth

• competitors.md — Fetch / Sticks & Bones analysis + what to borrow
• comparison-page-plan.md — brief for the dog-walker-vs-daycare-vs-sitter page
• nz-citations.md — canonical NAP block + directory submission list

Ops

• deployment.md — production deploy flow, server layout, nginx cutover
• webp-conversion.md — one-time WebP setup for hero images
• onboarding.md — client onboarding flow, lifecycle status, legacy CSV migration, Postgres target schema
• server-side-analytics.md — first-party /api/track endpoint that forwards to GA4 when ad blockers kill client-side gtag

Archive

• archive/v3-design-audit.md — superseded by design-audit.md
• archive/marketing-voice-v2-proposal.md — one-shot copy-change proposal against marketing-voice.md