59 lines
4.2 KiB
Markdown
59 lines
4.2 KiB
Markdown
# NZ Citations — Submission Sheet (C3)
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Use the exact NAP block below for every directory. Consistency is the whole
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point — even small variations (brackets in phone, trailing punctuation,
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`Ltd.` vs `Limited`) split your local trust signals.
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## Canonical NAP
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| Field | Value |
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| Business name | `Goodwalk` |
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| Phone (visible) | `022 642 1011` |
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| Phone (E.164 / forms that ask for international) | `+64 22 642 1011` |
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| Email | `info@goodwalk.co.nz` |
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| Website | `https://www.goodwalk.co.nz` |
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| Service area | Auckland Central (list 17 suburbs if a field allows: Morningside, Kingsland, Ponsonby, Grey Lynn, Mt Albert, Mt Eden, Sandringham, Mt Roskill, Arch Hill, Freemans Bay, Herne Bay, Pt Chevalier, Avondale, Three Kings, Hillsborough, Eden Terrace, Balmoral) |
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| Address | Service-area business — do **not** publish a home address. If a directory mandates an address, use a postcode-only entry where possible (e.g. Auckland 1021). |
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| Hours | Mon–Fri 8:00am–4:00pm |
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| Category (primary) | Dog Walker |
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| Category (secondary, where allowed) | Pet Sitter / Pet Care Service |
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| Short description (160 chars) | Goodwalk runs Tiny Gang pack walks, 1:1 walks, and puppy visits across Auckland Central. Small-dog specialists, free pickup and drop-off. |
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| Long description (use where 500+ chars allowed) | Goodwalk is an Auckland Central dog walking service run personally by Alessandra, a small-dog specialist. We offer Tiny Gang pack walks (4–8 dogs, from $49.50), one-on-one walks (from $45), and in-home puppy visits (from $39). Free pickup and drop-off across 17 inner-west suburbs including Ponsonby, Grey Lynn, Mt Eden, Kingsland and Morningside. Every walker holds public liability insurance and a current pet first aid certificate. New clients begin with a free, no-obligation Meet & Greet. 30+ five-star Google reviews. |
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| Logo | `/static/images/goodwalk-auckland-dog-walking-logo.png` (export at 600×600 for directories) |
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| Instagram | `https://www.instagram.com/goodwalk.nz/` |
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| Google Business Profile | `https://g.page/r/CUsvrWPhkYrAEB0` |
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## Directories to claim (in priority order)
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| # | Directory | URL | Cost | Notes |
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|---|---|---|---|---|
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| 1 | **Google Business Profile** | already claimed | Free | Verify category is "Dog Walker"; add 8+ photos; respond to all reviews |
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| 2 | **Yellow.co.nz** | https://yellow.co.nz/add-a-business | Free tier | NZ's largest directory — non-negotiable |
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| 3 | **Finda.co.nz** | https://www.finda.co.nz/add-business | Free | Crawled by every local SEO tool |
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| 4 | **Localist.co.nz** | https://www.localist.co.nz/business/add | Free | Auckland-focused, high local relevance |
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| 5 | **Neighbourly.co.nz** | https://www.neighbourly.co.nz | Free | Suburb-level visibility — critical for pet services where locals ask "anyone know a good dog walker in Ponsonby?" |
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| 6 | **NZS.com** | https://www.nzs.com | Free | General NZ directory, broad backlink value |
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| 7 | **Facebook Business Page** | https://business.facebook.com | Free | Footer already links here — make sure the page actually exists with NAP matching |
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| 8 | **NoCowboys** | https://www.nocowboys.co.nz | Free + paid | Reputation-focused; aim to gather a few reviews here too |
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| 9 | **DogFriendly NZ** | https://dogfriendly.co.nz | Free | Industry-specific, low competition |
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| 10 | **Pet Directory NZ** | https://www.petdirectory.co.nz | Free | Pet-specific authority signal |
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## After each citation goes live
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1. Save the public profile URL in a spreadsheet (you'll need the list to
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update `sameAs` in the LocalBusiness JSON-LD on the homepage —
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`src/routes/+page.svelte`).
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2. Re-run `/seo local https://goodwalk.co.nz` after ~2 weeks to confirm
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crawler discovery.
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## Anti-patterns to avoid
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- Do **not** vary the business name ("Goodwalk Auckland", "Goodwalk Ltd",
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"Goodwalk Dog Walking") across listings. Pick `Goodwalk` and stick with it.
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- Do **not** publish a home street address anywhere. SAB = service-area only.
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- Do **not** use a tracking phone number — Google penalises NAP mismatches.
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- Do **not** auto-syndicate via paid "submit to 50 directories" services —
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they typically use slightly different NAP per source and create the exact
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inconsistency you're trying to avoid.
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