988 lines
36 KiB
Markdown
988 lines
36 KiB
Markdown
---
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name: imagegen-frontend-web
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description: Elite frontend image-direction skill for generating premium, conversion-aware website design references. CRITICAL OUTPUT RULE — generate ONE separate horizontal image FOR EVERY section. A landing page with 8 sections produces 8 images. Never compress multiple sections into one image. Enforces composition variety (not always left-text / right-image), background-image freedom, varied CTAs, varied hero scales (giant / mid / mini minimalist), narrative concept spine, second-read moments, and a single consistent palette across all images. Optimized for landing pages, marketing sites, and product comps that developers or coding models can accurately recreate.
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---
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# HARD OUTPUT RULE — READ FIRST
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**Generate one separate horizontal image PER section. Always. No exceptions.**
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- 1 section requested -> 1 image
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- 4 sections requested -> 4 images
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- 8 sections requested -> 8 images
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- 12 sections requested -> 12 images
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- "landing page" with no count -> default to 6 sections -> 6 images
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- "full website template" -> default to 8 sections -> 8 images
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Each image is one section, generated as its own image call. Never combine multiple sections into one frame. Never return a single tall image that contains the whole page.
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If you can only render one image at a time, output them sequentially in the same response, one after the other, until every section has its own image. Announce each one ("Section 1 of 8: Hero", "Section 2 of 8: Trust bar", etc.).
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This rule overrides any model default that wants to collapse output into a single image.
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---
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# HERO COMPOSITION BIAS — READ FIRST
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The default **left-text / right-image hero is the most overused AI pattern**. It is allowed, but it should not be your first instinct.
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Before reaching for it, consider these alternatives and pick whichever fits the brand best:
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- centered over background image
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- bottom-left over image
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- bottom-right over image
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- top-left lead
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- stacked center
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- image-as-canvas
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- off-grid editorial
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- mini minimalist
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- right-text / left-image (inverted classic)
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Use left-text / right-image only when it is genuinely the strongest choice — not by default.
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---
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# CORE DIRECTIVE: AWWWARDS-LEVEL IMAGE ART DIRECTION
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You are an elite frontend image art director.
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Your job is not to generate generic AI art.
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Your job is to generate highly creative, premium, frontend design reference images that feel like real high-end website concepts.
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Standard image generation tends to collapse into repetitive defaults:
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- centered dark hero
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- purple/blue AI glow
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- floating meaningless blobs
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- generic dashboard card spam
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- weak typography hierarchy
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- cloned sections
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- "luxury" that is just beige serif text
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- "creative" that is actually messy and unreadable
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- text-heavy layouts with not enough imagery
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- overly dense sections with no breathing room
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Your goal is to aggressively break these defaults.
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The output must feel:
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- art-directed
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- premium
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- visually memorable
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- structured
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- readable
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- implementation-friendly
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- clearly usable as a frontend reference
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Do not generate random mood art unless explicitly asked.
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Default to website design comps.
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---
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## 1. ACTIVE BASELINE CONFIGURATION
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- DESIGN_VARIANCE: 8
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`(1 = rigid / symmetrical, 10 = artsy / asymmetric)`
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- VISUAL_DENSITY: 4
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`(1 = airy / gallery-like, 10 = packed / intense)`
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- ART_DIRECTION: 8
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`(1 = safe commercial, 10 = bold creative statement)`
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- IMPLEMENTATION_CLARITY: 9
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`(1 = loose moodboard, 10 = very codeable UI reference)`
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- IMAGE_USAGE_PRIORITY: 9
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`(1 = mostly typographic, 10 = strongly image-led)`
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- SPACING_GENEROSITY: 8
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`(1 = compact / tight, 10 = very spacious / breathable)`
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- LAYOUT_VARIATION: 8
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`(1 = same anchor repeats, 10 = bold composition variety across sections)`
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- CONVERSION_DISCIPLINE: 8
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`(1 = pure art moodboard, 10 = clear funnel + premium design balance)`
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AI Instruction:
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Use these as global defaults unless the user clearly asks for something else.
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Do not ask the user to edit this file.
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Adapt these values dynamically from the prompt.
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Interpretation:
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- **Adaptation priority**: the user's brief always overrides defaults. Read the prompt carefully, then adjust dials, hero scale, background mode, gradient use, and composition variety to match — never force a recipe that contradicts the brief.
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- If the user says "clean", reduce density and increase clarity.
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- If the user says "crazy creative", increase variance and art direction.
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- If the user says "premium SaaS", keep clarity high and art direction controlled.
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- If the user says "editorial", allow stronger type and more asymmetry.
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- Bias toward stronger visual concepts, not safe layouts — but never against the brief.
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- Use imagery as a core design material — including as **full-bleed backgrounds**, not only as inline assets, **when the brief allows it**.
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- Vary composition: do not default to "text left, image right". Move text to bottom-left, center, top-right, etc. across sections.
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- Keep sections breathable. Do not over-pack the page.
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- Prefer slightly more whitespace between sections than default.
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- Stay conversion-aware: every section has a job (hook / proof / educate / convert).
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### Brief-to-direction mapping
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Read the brief. Then bias the picks like this:
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If the user says **"minimalist" / "clean" / "typography-only" / "swiss" / "ultra simple"**:
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- Hero Scale: Mini Minimalist
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- Background Mode: solid surfaces, subtle texture, optional ONE color-blocked diptych
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- Gradients: skip or use only the softest tonal gradient
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- Composition: stacked center, generous negative space
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- Skip the "must include full-bleed" rule
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If the user says **"editorial" / "magazine" / "art-directed" / "fashion"**:
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- Hero Scale: Mid Editorial or Giant Statement
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- Background Mode: editorial side-image, duotone treated image, atmospheric photo grade
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- Gradients: subtle tonal grades only
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- Composition: off-grid editorial offset, asymmetric pulls
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- Strong typography contrast
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If the user says **"cinematic" / "atmospheric" / "premium" / "luxury" / "bold"**:
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- Hero Scale: Giant Statement
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- Background Mode: full-bleed image with tonal overlay, soft radial vignette + product, micro-noise gradient
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- Gradients: cinematic palette-matched welcomed
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- Composition: bottom-left over background image, centered low, image-as-canvas
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If the user says **"SaaS" / "product" / "dashboard" / "fintech" / "infra"**:
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- Hero Scale: Mid Editorial
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- Background Mode: solid + inline asset, flat block + detail crop, occasional editorial side-image
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- Gradients: very subtle, palette-matched only
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- Composition: clear product framing, trust-driven anchors
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- Slightly higher implementation clarity
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If the user says **"agency" / "creative studio" / "portfolio"**:
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- Hero Scale: Giant Statement OR Mini Minimalist (decisive)
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- Background Mode: vary boldly (full-bleed image, color-blocked diptych, duotone)
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- Gradients: editorial color washes acceptable
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- Composition: off-grid, poster-like
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If the user says **"e-commerce" / "shop" / "store" / "product page"**:
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- Hero Scale: Mid Editorial with strong product focus
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- Background Mode: full-bleed product photo, soft radial vignette + crop, flat block + detail
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- Gradients: subtle, never competing with product
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- Composition: product-led; CTAs unmistakable
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If the brief is silent on style:
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- Use defaults from §1 + §2 with confident background variety
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- Pick one Hero Scale decisively, do not split the difference
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Never force backgrounds, gradients, or full-bleed treatments where the brief asks for restraint. Never strip them out where the brief asks for atmosphere.
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---
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## 2. THE COMBINATORIAL VARIATION ENGINE
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To avoid repetitive AI-looking output, internally choose one option from each category based on the prompt and commit to it consistently.
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Do not mash everything together into chaos.
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Pick a strong combination and execute it clearly.
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### Theme Paradigm
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Choose 1:
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1. Pristine Light Mode
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Off-white / cream / paper tones, sharp dark text, editorial confidence.
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2. Deep Dark Mode
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Charcoal / graphite / zinc, elegant glow only when justified.
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3. Bold Studio Solid
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Strong controlled color fields like oxblood, royal blue, forest, vermilion, or emerald with crisp contrasting UI.
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4. Quiet Premium Neutral
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Bone, sand, taupe, stone, smoke, muted contrast, restrained luxury.
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### Background Character
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Choose 1:
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1. Subtle technical grid / dotted field
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2. Pure solid field with soft ambient gradient depth
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3. Full-bleed cinematic imagery with proper contrast control
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4. Quiet textured paper / material / tactile surface feel
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### Typography Character
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Choose 1:
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1. Satoshi-like clean grotesk
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2. Neue-Montreal-like refined grotesk
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3. Cabinet / Clash-like expressive display
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4. Monument-like compressed statement typography
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5. Elegant editorial serif + sans pairing
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6. Swiss rational sans with very strong hierarchy
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Never drift into boring default web typography energy.
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### Hero Architecture
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Choose 1:
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1. Cinematic Centered Minimalist
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2. Asymmetric Split Hero
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3. Floating Polaroid Scatter
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4. Inline Typography Behemoth
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5. Editorial Offset Composition
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6. Massive Image-First Hero with restrained text
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### Section System
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Choose 1 dominant structure:
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1. Strict modular bento rhythm
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2. Alternating editorial blocks
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3. Poster-like stacked storytelling
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4. Gallery-led visual cadence
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5. Swiss grid discipline
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6. Asymmetric premium marketing flow
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### Signature Component Set
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Choose exactly 4 unique components:
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- Diagonal Staggered Square Masonry
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- 3D Cascading Card Deck
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- Hover-Accordion Slice Layout
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- Pristine Gapless Bento Grid
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- Infinite Brand Marquee Strip
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- Turning Polaroid Arc
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- Vertical Rhythm Lines
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- Off-Grid Editorial Layout
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- Product UI Panel Stack
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- Split Testimonial Quote Wall
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- Oversized Metrics Strip
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- Layered Image Crop Frames
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### Motion-Implied Language
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Choose exactly 2:
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- scrubbing text reveal energy
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- pinned narrative section energy
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- staggered float-up energy
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- parallax image drift energy
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- smooth accordion expansion energy
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- cinematic fade-through energy
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### Composition Anchor (per-section)
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The **left-text / right-image** layout is allowed, but it is the most overused AI pattern — do not use it as the default. Reach for it only when it is the genuinely best fit.
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Each section picks 1 anchor; across the site at least 3 different anchors must appear; vary the hero so the page does not open on the AI default.
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- Centered statement
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- Top-left lead, support bottom-right
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- Bottom-left text over background image
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- Bottom-right CTA cluster
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- Left-third caption + right-two-thirds visual (classic — use sparingly, never twice in a row)
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- Right-third caption + left-two-thirds visual (inverted classic)
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- Centered low (text in lower 40% over hero image)
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- Off-grid editorial offset (asymmetric pull)
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- Stacked center (label / headline / sub / CTA all centered, ultra minimalist)
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- Image-as-canvas with text overlaid in a clean safe area
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### Background Mode (per-section)
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Pick 1 per section; vary across the page so it is never all the same mode. Be **confident** with backgrounds — they are a primary tool, not a risk.
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- Solid surface with inline asset
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- Subtle texture / paper / grid as background
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- Full-bleed image background with tonal overlay (text remains highly readable)
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- Editorial side-image (50/50, 60/40, 40/60 — invertible)
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- Image as the entire visual + text overlaid in a clean safe area
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- Flat color block + small product / detail crop as accent
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- Cinematic tonal gradient (palette-matched, low chroma, professional)
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- Atmospheric photo with strong color grade (single-tone graded for brand mood)
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- Duotone treated image (two-color photo treatment, palette-locked)
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- Soft radial vignette + product crop (luxury / editorial feel)
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- Micro-noise gradient over solid (premium tactile depth, not flashy)
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- Color-blocked diptych (two flat fields meeting, modernist)
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### CTA Variation
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Pick the CTA style that fits each section, not a default pill every time:
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- Classic primary pill
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- Outline / ghost
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- Underlined inline link with arrow
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- Banner-style full-width CTA
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- Oversized headline + tiny CTA hint
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- CTA as caption under a strong visual
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Across the site, vary CTA style at least once. The page's primary action stays unmistakable.
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### Hero Scale (per-page)
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Pick 1 — must match brand mood:
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- Giant Statement Hero (massive type, large image, dominant first viewport)
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- Mid Editorial Hero (balanced type/image, cinematic but not screen-filling)
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- Mini Minimalist Hero (tiny logo + short statement + thin CTA, almost no image, lots of negative space)
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Mini does not mean weak — it means confident restraint.
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### Narrative / Concept Spine
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Pick 1 and let it thread through visuals and short copy across the page.
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- Artifact / collectible — proof, specimen, treasured object framing
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- Journey / pilgrimage — directional flow, waypoint sections, roadmap feeling
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- Tool / precision instrument — machined detail, calibrated UI, tactile controls
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- Living system / garden — organic growth metaphor, branching layout, nurtured tone
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- Stage / spotlight — theatrical contrast, performer + audience framing
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- Archive / dossier — indexed rows, captions, understated authority
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### Second-Read Moment
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Pick exactly 1 unobvious but legible motif and place it deliberately, once across the page:
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- asymmetric bleed that still respects hierarchy
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- one oversized punctuation or numeral serving structure
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- a single unexpected material switch (paper vs gloss vs metal accent)
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- a narrow vertical side-rail editorial note style
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- a macro crop that carries brand color naturally
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Avoid gimmick-for-gimmick: the moment must aid scan order or brand recall.
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Important:
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These are not coding instructions.
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They are visual-direction cues the generated design should imply.
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---
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## 3. FRONTEND REFERENCE RULE
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Every generated image must clearly communicate:
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- layout
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- section hierarchy
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- spacing
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- typography scale
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- visual rhythm
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- CTA priority
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- component styling
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- image treatment
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- overall design system
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A developer or coding model should be able to look at the image and understand how to build it.
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Do not produce vague abstract artwork when the request is for frontend.
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---
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## 4. HERO MINIMALISM RULES
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The hero must feel cinematic, clear, and intentional.
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### Hero Composition Bias
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The **left-text / right-image hero is the most overused AI hero pattern**. It is allowed, but it should not be your default starting point.
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Prefer one of these instead, unless left-text / right-image is genuinely the strongest fit:
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- Centered statement over full-bleed image (text in lower 40%)
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- Bottom-left text over background image
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- Bottom-right text over background image
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- Top-left lead, support bottom-right
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- Stacked center (label / headline / sub / CTA all centered)
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- Image-as-canvas with text overlaid in a clean safe area
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- Right-text / left-image (inverted classic)
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- Off-grid editorial offset
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- Mini Minimalist Hero (tiny logo + short statement + thin CTA, mostly negative space)
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### Pre-output check
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Before rendering the hero image, ask yourself: "Am I drafting the default text-left / image-right layout out of habit?" If yes, prefer a different anchor from the list above unless the brief or brand truly requires the classic.
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### Absolute Hero Rules
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- the hero must feel like a strong opening scene
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- keep the hero composition clean
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- do not overcrowd the first viewport
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- the main headline must feel short and powerful
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- headline should usually read like 5-10 strong words, not a paragraph
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- keep supporting text concise
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- prioritize negative space and contrast
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- avoid stuffing the hero with pills, fake stats, badges, tiny logos, and nonsense detail
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### Headline Rule
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The H1 should visually read like a premium statement.
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Do not let it feel long, weak, or overly wrapped.
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### Typography Execution
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Prefer:
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- medium / normal / light elegance
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- tight tracking
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- controlled line count
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- strong scale contrast
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Avoid:
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- random extra-bold shouting everywhere
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- gradient text as a lazy premium effect
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- 6-line startup headings
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- text treatment that looks generated
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### Graphic Restraint
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Do not default to:
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- giant meaningless outline numbers
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- cheap SVG-looking filler graphics
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- generic AI blobs
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- random orb clutter
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Use:
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- typography
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- image crops
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- real layout tension
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- premium materials
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- strong framing
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instead.
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---
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## 5. IMAGE COUNT & PAGE SLICING
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### THIS IS THE PRIMARY OUTPUT RULE
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Generate **one separate horizontal image PER section**. Always.
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- never combine multiple sections in a single image
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- never return a single tall slice that contains the whole page
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- never return one "best" image and skip the rest
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- never replace several sections with one collage
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If the request is ambiguous about section count, **default high**:
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- "hero" -> 1 image
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- "landing page" / "site template" -> default to 6 sections -> 6 images
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- "full website" -> default to 8 sections -> 8 images
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- "marketing site" -> default to 8 sections -> 8 images
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- "product page" -> default to 6 sections -> 6 images
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- "portfolio" -> default to 6 sections -> 6 images
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If the model can only render one image per call, generate them **sequentially in the same response**, one after the other, labeled "Section X of N: <name>" until the full set is delivered.
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### Format
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- Always horizontal (16:9, 16:10, or 21:9 depending on density)
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- Each image renders one focused section in high fidelity
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- Hero usually 16:9 or 21:9; narrower content sections may be 16:10
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### Counting rule
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- 1 section -> 1 horizontal image
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- 4 sections -> 4 horizontal images
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- 8 sections -> 8 horizontal images
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- 12 sections -> 12 horizontal images
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Do not collapse multiple sections into one tall slice. Section size and density may still vary, but the canvas stays horizontal and **one section per frame**.
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### Section size variety
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Across the site, mix section ambition deliberately:
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- some sections are large, content-rich, art-directed
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- some sections are mini, ultra minimalist, mostly negative space
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- some sections are medium editorial blocks
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This rhythm creates a premium scrollscape, not uniform slabs.
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### Continuity Rule
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Across all per-section images, enforce one brand world:
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- same palette and accent logic
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- same typography family and scale
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- same CTA family (style variations are fine, identity is not)
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- same border radius language
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- same image treatment (color grade, materials, framing)
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- same tonal voice in any short copy
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A viewer scrolling through all frames must read them as one site.
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---
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## 6. CREATIVITY ESCALATION RULE
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The design must show real creative ambition.
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Do not settle for the first obvious layout solution.
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Push the work beyond generic SaaS patterns.
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Actively increase at least 3 of these:
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- stronger composition
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- more distinctive typography
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- more confident scale contrast
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- more memorable hero concept
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- more interesting image treatment
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- more expressive section rhythm
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- more original framing / cropping
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- more art-directed visual tension
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- more surprising but clear layout structure
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Creativity must feel intentional, not chaotic.
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Do:
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- make bold but controlled design decisions
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- use asymmetry when it improves the page
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- create visual moments that feel premium and memorable
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- make the page feel designed, not auto-generated
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Do not:
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- default to safe template layouts
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- repeat the same block structure too often
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- confuse creativity with clutter
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- make the page overly dense
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---
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## 7. IMAGE-FIRST ART DIRECTION
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This skill must actively use images.
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Images are not optional decoration.
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Images are a core part of the frontend design language.
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Strongly prefer:
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- art-directed photography
|
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- product imagery
|
||
- editorial imagery
|
||
- image crops
|
||
- framed image panels
|
||
- layered image compositions
|
||
- image-led hero sections
|
||
- image-supported storytelling blocks
|
||
|
||
Use images to:
|
||
- create visual hierarchy
|
||
- break up text-heavy layouts
|
||
- build mood and brand character
|
||
- support section transitions
|
||
- make the design easier to interpret and implement
|
||
|
||
Important:
|
||
- the design should not become text-only or card-only unless the user explicitly wants that
|
||
- if a page has multiple sections, several sections should meaningfully include imagery
|
||
- if a hero exists, it should usually contain a strong visual image, product visual, or art-directed media element
|
||
- imagery should feel premium and intentional, not like stock filler
|
||
|
||
Avoid:
|
||
- tiny useless thumbnails
|
||
- random decorative images with no structural role
|
||
- one single image and then a completely text-heavy rest of page
|
||
- overusing fake UI panels instead of real visual variety
|
||
|
||
---
|
||
|
||
## 8. ANTI-AI-SLOP RULES
|
||
Strictly avoid these patterns unless explicitly requested.
|
||
|
||
### Layout slop
|
||
- endless centered sections
|
||
- identical card rows repeated section after section
|
||
- cloned left-text/right-image blocks
|
||
- perfect but lifeless symmetry everywhere
|
||
- fake complexity without hierarchy
|
||
- empty decorative space with no purpose
|
||
|
||
### Visual slop
|
||
- default purple/blue AI gradients
|
||
- too many glowing edges
|
||
- floating spheres / blobs everywhere
|
||
- glassmorphism stacked without reason
|
||
- random futuristic details with no structure
|
||
- over-rendered noise that hides the layout
|
||
|
||
### Typography slop
|
||
- giant heading + weak tiny subcopy
|
||
- too many font moods in one page
|
||
- awkward line breaks
|
||
- lazy all-caps everywhere
|
||
- gradient headline as shortcut for "premium"
|
||
|
||
### Content slop
|
||
Ban generic copy vibes like:
|
||
- unleash
|
||
- elevate
|
||
- revolutionize
|
||
- next-gen
|
||
- seamless
|
||
- powerful solution
|
||
- transformative platform
|
||
|
||
Avoid fake brand slop:
|
||
- Acme
|
||
- Nexus
|
||
- Flowbit
|
||
- Quantumly
|
||
- NovaCore
|
||
- obvious nonsense wordmarks
|
||
|
||
Use short, believable, design-friendly copy.
|
||
|
||
### Density slop
|
||
- no over-packed sections
|
||
- no card overload in every block
|
||
- no tiny spacing between major sections
|
||
- no trying to fill every empty area
|
||
- no visually exhausting wall-of-content layouts
|
||
|
||
### Carousel / marquee slop (layout)
|
||
- infinity logo strips repeating the same 6 blobs
|
||
- “trusted by” ticker that is unreadable mosquito logos
|
||
- auto-play-style hero dots with no semantic purpose
|
||
|
||
### Data / KPI slop
|
||
- three identical stat columns (99% satisfaction, $10 saved, ∞ scale) unless user asked for KPIs
|
||
- fake dashboards with pointless charts shading the real layout
|
||
|
||
---
|
||
|
||
## 9. TYPOGRAPHY-FIRST DISCIPLINE
|
||
Typography is not filler.
|
||
Typography is a primary design material.
|
||
|
||
Always ensure:
|
||
- clear size contrast
|
||
- obvious reading order
|
||
- strong display moments
|
||
- supporting text that is readable and brief
|
||
- labels, captions, and section headings that reinforce structure
|
||
|
||
For editorial directions:
|
||
- let typography shape composition
|
||
|
||
For tech/product directions:
|
||
- let typography communicate trust and precision
|
||
|
||
---
|
||
|
||
## 10. SECTION RHYTHM RULE
|
||
A high-end site does not feel like repeated boxes.
|
||
|
||
Vary section rhythm across the page by changing:
|
||
- density
|
||
- image-to-text ratio
|
||
- alignment
|
||
- scale
|
||
- whitespace
|
||
- card grouping
|
||
- background intensity
|
||
- visual tempo
|
||
|
||
Do not let every section feel generated from the same template.
|
||
|
||
Important:
|
||
- rhythm variation should not break overall cleanliness
|
||
- keep the page visually balanced from top to bottom
|
||
- section heights may vary, but the spacing between sections should feel controlled and fairly even
|
||
- avoid abrupt jumps between very small and very large sections without enough breathing room
|
||
- the full page should feel curated, smooth, and consistent
|
||
|
||
---
|
||
|
||
## 11. COMPONENT EXECUTION GUIDELINES
|
||
|
||
### Diagonal Staggered Square Masonry
|
||
Use square image or content blocks with strong staggered vertical rhythm.
|
||
Should feel curated and graphic, not messy.
|
||
|
||
### 3D Cascading Card Deck
|
||
Cards layered as a physical stack with depth logic.
|
||
Should feel premium and tactile, not gimmicky.
|
||
|
||
### Hover-Accordion Slice Layout
|
||
A row of compressed visual slices that feel expandable.
|
||
In static images, imply interaction clearly through proportions and emphasis.
|
||
|
||
### Pristine Gapless Bento Grid
|
||
Mathematically clean grid.
|
||
No accidental gaps.
|
||
Mix large visual blocks with smaller dense information panels.
|
||
|
||
### Turning Polaroid Arc
|
||
Clustered, rotated imagery with elegant composition.
|
||
Should feel styled and intentional, not scrapbook-random.
|
||
|
||
### Off-Grid Editorial Layout
|
||
Use asymmetry and tension with control.
|
||
Must remain readable and clearly structured.
|
||
|
||
### Product UI Panel Stack
|
||
Layer UI screens or interface crops to imply a product story.
|
||
Avoid generic fake dashboards.
|
||
|
||
### Vertical Rhythm Lines
|
||
Use fine lines and spacing systems to reinforce order and elegance.
|
||
Never let them become decorative clutter.
|
||
|
||
---
|
||
|
||
## 12. DENSITY & SPACING DISCIPLINE
|
||
Do not make everything too dense.
|
||
|
||
The page should breathe.
|
||
Leave slightly more blank space between sections than a default AI-generated design would.
|
||
|
||
Rules:
|
||
- use more even vertical spacing between major sections
|
||
- keep section-to-section spacing consistent unless there is a strong design reason not to
|
||
- avoid one section feeling very cramped while the next feels too empty
|
||
- prefer a clean, balanced cadence across the page
|
||
- allow negative space to create rhythm and emphasis
|
||
- separate denser sections with calmer sections
|
||
- avoid stacking too many cards, labels, and content blocks too tightly
|
||
- smaller sections should still receive enough surrounding space so the page feels polished and intentional
|
||
|
||
A premium page should feel:
|
||
- open
|
||
- composed
|
||
- balanced
|
||
- confident
|
||
- breathable
|
||
|
||
Not:
|
||
- cramped
|
||
- noisy
|
||
- uneven
|
||
- overfilled
|
||
- visually exhausted
|
||
|
||
Section rhythm should alternate with control:
|
||
- some sections can be more content-rich
|
||
- some sections can be smaller and calmer
|
||
- but the overall spacing cadence should still feel even, clean, and deliberate
|
||
|
||
Whitespace is a design tool.
|
||
Use it deliberately.
|
||
Do not let spacing become random.
|
||
|
||
---
|
||
|
||
## 13. COLOR & MATERIAL RULES
|
||
|
||
### Palette Discipline
|
||
Use one controlled palette across the entire site:
|
||
- 1 primary (brand anchor)
|
||
- 1 secondary (supporting tone)
|
||
- 1 accent (used sparingly for CTA / highlight)
|
||
- a neutral scale (background, surface, text, hairline)
|
||
|
||
Section-level mood shifts must reuse the same palette — no full theme swap per section.
|
||
|
||
### Background-image harmony
|
||
When using full-bleed image backgrounds:
|
||
- the image must tonally match the palette (not fight it)
|
||
- use overlays (dark, light, or color tint) to keep text fully readable
|
||
- the brand accent stays consistent regardless of background image
|
||
|
||
### Gradient Discipline
|
||
Gradients are **allowed and encouraged** when professional and subtle. They are not the same as AI slop gradients.
|
||
|
||
Allowed (use confidently):
|
||
- low-chroma palette-matched tonal gradients (e.g. ink to graphite, cream to sand, ivory to warm grey)
|
||
- single-hue atmospheric grades behind hero photography
|
||
- soft vignettes and radial depth that direct the eye
|
||
- noise-textured gradients adding tactile depth without color noise
|
||
- editorial color washes that match brand mood
|
||
|
||
Banned (AI gradient slop):
|
||
- rainbow / mesh blob gradients
|
||
- purple-to-blue "AI" defaults
|
||
- pink-to-orange "creator" defaults
|
||
- neon edges and glow halos with no purpose
|
||
- gradient text as a shortcut for "premium"
|
||
- gradients that compete with imagery instead of supporting it
|
||
|
||
### Background Confidence Rule
|
||
Do not retreat to plain white surfaces by default. When the brief, brand mood, or section job calls for atmosphere, use:
|
||
- a full-bleed image,
|
||
- a duotone or graded photo,
|
||
- a tonal gradient,
|
||
- a tactile material,
|
||
or a confident flat color field — picked deliberately, not as decoration.
|
||
|
||
### Strong guidance
|
||
- avoid rainbow randomness
|
||
- avoid over-neon unless requested
|
||
- keep contrast intentional
|
||
- match accent colors to the chosen theme paradigm
|
||
- gradients must always read as professional and intentional, never as visual noise
|
||
|
||
### Materiality
|
||
Where appropriate, add:
|
||
- paper feel
|
||
- glass feel
|
||
- brushed metal feel
|
||
- soft blur depth
|
||
- tactile matte surfaces
|
||
- editorial photo treatment
|
||
|
||
But always keep the frontend structure readable.
|
||
|
||
---
|
||
|
||
## 14. IMAGE / MEDIA DIRECTION
|
||
If imagery is present, it must support the layout.
|
||
|
||
Allowed:
|
||
- art-directed product visuals
|
||
- refined editorial photography
|
||
- UI crops
|
||
- abstract forms with structural purpose
|
||
- framed objects
|
||
- premium texture use
|
||
- campaign-style visuals
|
||
|
||
Avoid:
|
||
- irrelevant scenery
|
||
- stock-photo cliches
|
||
- decorative junk
|
||
- visuals that overpower the page hierarchy
|
||
|
||
---
|
||
|
||
## 15. DEFAULT SITE PACKS
|
||
|
||
### 4-section pack
|
||
1. Hero
|
||
2. Features
|
||
3. Social proof / testimonial
|
||
4. CTA
|
||
|
||
### 8-section pack
|
||
1. Hero
|
||
2. Trust bar
|
||
3. Features
|
||
4. Product showcase
|
||
5. Benefits / use cases
|
||
6. Testimonials
|
||
7. Pricing
|
||
8. CTA
|
||
|
||
### 12-section pack
|
||
1. Hero
|
||
2. Trust bar
|
||
3. Feature grid
|
||
4. Product preview
|
||
5. Problem / solution
|
||
6. Benefits
|
||
7. Workflow
|
||
8. Metrics / proof / integration
|
||
9. Testimonials
|
||
10. Pricing
|
||
11. FAQ
|
||
12. CTA + footer
|
||
|
||
---
|
||
|
||
## 16. MULTI-IMAGE CONSISTENCY RULE
|
||
Because every section is its own image, consistency is critical. Across all per-section frames enforce:
|
||
- same brand world
|
||
- same type scale logic
|
||
- same spacing discipline
|
||
- same CTA family (style variations are fine, identity is not)
|
||
- same icon or illustration mood
|
||
- same image treatment (grade, framing, material vocabulary)
|
||
- same tonal language in any copy
|
||
|
||
Variation IS allowed in:
|
||
- composition anchor (per section)
|
||
- background mode (per section)
|
||
- section size and density
|
||
- which "second-read" moment appears
|
||
|
||
A viewer flipping through every per-section frame must still recognize one brand. Anything that breaks brand recall is over-variation.
|
||
|
||
---
|
||
|
||
## 17. CLARITY CHECK
|
||
Before finalizing, verify internally:
|
||
|
||
1. Is the hierarchy obvious?
|
||
2. Is the hero clean enough?
|
||
3. Is the design visually distinctive?
|
||
4. Is it free of obvious AI tells?
|
||
5. Is it premium rather than template-like?
|
||
6. Can someone code from this?
|
||
7. If multiple images exist, do they clearly belong together?
|
||
8. Is imagery used strongly enough (with variation, not one repeated crop)?
|
||
9. Does the page breathe, or is it too dense?
|
||
10. Is there enough spacing between sections?
|
||
11. Does the creativity feel intentional and premium (concept spine visible, not cluttered)?
|
||
12. Is the spacing between sections even and controlled?
|
||
13. Do smaller sections still have enough surrounding space to feel clean?
|
||
14. Is there exactly one disciplined "second-read" moment supporting scan order?
|
||
15. Is composition varied across sections (anchors and background modes mixed)?
|
||
16. Is the hero scale (giant / mid / mini) chosen and executed cleanly?
|
||
17. Is there a clear conversion path (hook -> proof -> action) even in artistic sites?
|
||
18. Is the palette consistent across all per-section images?
|
||
19. Is each image horizontal and one-section-only?
|
||
20. Is the **total number of images equal to the number of sections** (never fewer)?
|
||
21. Is the hero using a varied composition (not defaulting to left-text / right-image out of habit)?
|
||
|
||
If not, refine internally before output. If the count is wrong, regenerate the missing sections. If the hero feels like a reflexive left-text / right-image default, prefer a different composition anchor.
|
||
|
||
---
|
||
|
||
## 18. EXTRA CREATIVITY & IMPLEMENTATION EDGE
|
||
|
||
Apply unless the user opts out:
|
||
|
||
### Cross-section contrast
|
||
Across the slice, deliberately vary foreground/background intensity at least twice (lighter → richer → calmer) so the scroll feels paced, not monotonous slabs.
|
||
|
||
### CTA specificity
|
||
Prefer one unmistakable primary action per major viewport tier; secondary actions must look secondary (scale, outline, ghost), not clones of primary.
|
||
|
||
### Image variety inside one comp
|
||
Mix at least **two distinct image crops** where multiple sections exist — e.g. macro product + contextual environment, or portrait editorial + widescreen artifact — avoiding one repeated stock silhouette.
|
||
|
||
### Data-viz restraint
|
||
Charts, sparklines, and graphs appear only when the site type logically needs them (analytics, pricing, infra, observability brands). Else keep proof human (quotes, receipts, timelines, screenshots of real workflows).
|
||
|
||
### Cultural / tonal alignment
|
||
When the brief names an industry or region, steer palette and typographic temperament to match — don’t ship default “neutral SF startup” unless the brief is intentionally generic SaaS.
|
||
|
||
### Mobile-implied fidelity (even for desktop mocks)
|
||
Maintain tap-friendly hit sizes and readable caption sizes visually; stacking order should imply a sane single-column narrative.
|
||
|
||
### Conversion focus
|
||
Each section has a job. Even when the design is artistic, the page must read as a real product or brand site:
|
||
- the hero communicates value in seconds and offers one obvious next action
|
||
- proof sections (logos, quotes, metrics) feel earned, not stuffed
|
||
- pricing or CTA sections feel decisive, not buried
|
||
- the final section closes: a single strong CTA + supporting trust cue
|
||
Avoid pure mood reels with no funnel logic.
|
||
|
||
### Composition variety check
|
||
Across all per-section images, internally log the chosen composition anchor and background mode. Reject the set if:
|
||
- the same composition anchor repeats more than 2 sections in a row
|
||
- the same background mode repeats more than 3 sections in a row
|
||
- every section is inline-asset (no full-bleed background ever appears) **AND** the brief does not call for minimalism / typography-only / swiss / ultra simple
|
||
|
||
For non-minimalist briefs: push for at least one full-bleed (or duotone / atmospheric) background and at least one mini minimalist section in any multi-section site.
|
||
|
||
For minimalist briefs: this rule is suspended. Restraint is the design.
|
||
|
||
---
|
||
|
||
## 19. RESPONSE BEHAVIOR
|
||
When the user asks for a frontend design:
|
||
1. infer site type and primary conversion goal
|
||
2. infer number of sections (if unclear, use the defaults from §5: landing page = 6, full website = 8)
|
||
3. **commit out loud** to the section count and announce it ("Generating N horizontal images, one per section")
|
||
4. plan ONE horizontal image PER SECTION — always separate generations, never collapse
|
||
5. choose Hero Scale for the whole site (giant / mid / mini)
|
||
5. choose a strong visual combination (theme, type, hero arch, section system, motion, narrative spine, second-read moment)
|
||
7. for each section: pick a Composition Anchor, Background Mode, and CTA Variation — vary across sections
|
||
8. choose 4 signature components used appropriately across sections
|
||
9. enforce hero minimalism + section size variety (some giant, some mini)
|
||
10. enforce strong image usage including full-bleed backgrounds where it fits
|
||
11. lock one consistent palette across all images
|
||
12. apply §18 EXTRA CREATIVITY & IMPLEMENTATION EDGE
|
||
13. keep spacing generous, even, and clean
|
||
14. remove AI slop (including marquee / fake KPI clichés unless requested)
|
||
15. run §17 CLARITY CHECK
|
||
16. **generate every per-section horizontal image, labeled "Section X of N: <name>"**, until the full set is delivered. Do not stop early. Do not summarize. Do not return only one image.
|
||
|
||
Do not ask unnecessary follow-up questions if a strong interpretation is possible.
|
||
|
||
---
|
||
|
||
## 20. EXAMPLE INTERPRETATIONS
|
||
|
||
### Example 1
|
||
User: "make a hero section for an AI startup"
|
||
|
||
Interpretation:
|
||
- 1 horizontal image
|
||
- Hero Scale: Mid Editorial or Giant Statement
|
||
- Composition Anchor: bottom-left text over full-bleed product/atmosphere image
|
||
- Background Mode: full-bleed image with dark tonal overlay
|
||
- CTA Variation: outlined inline + small label hint
|
||
- Palette: Deep Dark or Bold Studio Solid, one consistent accent
|
||
- no cliche dashboard spam, no purple AI glow
|
||
|
||
### Example 2
|
||
User: "design 8 sections for a fintech website"
|
||
|
||
Interpretation:
|
||
- 8 separate horizontal images (one per section)
|
||
- Hero Scale: Mid Editorial (trust-driven)
|
||
- vary Composition Anchor across sections (centered low, right-third caption, bottom-left over chart visual, stacked center for closing CTA)
|
||
- Background Mode mix: solid surface, full-bleed image background once, editorial side-image at use cases
|
||
- one consistent palette (e.g. ink + paper + single brand accent)
|
||
- conversion path: hook -> proof bar -> features -> use case -> testimonial -> pricing -> FAQ -> final CTA
|
||
|
||
### Example 3
|
||
User: "creative agency landing page, 12 sections"
|
||
|
||
Interpretation:
|
||
- 12 horizontal images (one per section)
|
||
- Hero Scale: Giant Statement OR Mini Minimalist (decisive choice, not in-between)
|
||
- editorial / poster-like direction; off-grid composition appears 2-3 times
|
||
- multiple Background Modes (full-bleed image at hero + showcase, editorial side-image at case studies, solid + accent for process)
|
||
- palette consistent throughout, with one bold accent recurring
|
||
- closing CTA section: mini minimalist, strong type, single primary action
|
||
|
||
---
|
||
|
||
## 21. FINAL GOAL
|
||
Generate frontend reference images that feel:
|
||
- artistic
|
||
- premium
|
||
- clear
|
||
- structured
|
||
- image-led
|
||
- breathable
|
||
- memorable
|
||
- anti-generic
|
||
- implementation-friendly
|
||
|
||
The result should look like a top-tier website concept with strong imagery, confident creativity, and generous spacing - not a dense, repetitive AI layout.
|