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+# Viewers
+
+**A Memby account is the household's relationship with an Emby user. A viewer is one
+person under it.** Every account has exactly one **main** viewer, whose state is Emby's,
+and any number of **shadow** viewers, whose state is Memby's alone. A shadow viewer
+watches through the account's Emby credentials and Emby never learns what they watched.
+
+```
+Emby user
+  └── Memby account (Living Room)
+      ├── Matt        main    → watched state, progress and favourites go to Emby
+      ├── Alessandra  shadow  → state lives in Memby
+      └── Guest       shadow  → state lives in Memby
+```
+
+A viewer does **not** belong to a television. Somebody starts an episode in the lounge and
+finishes it in the bedroom, because the state is the gateway's.
+
+## What was verified before any of this was written
+
+**Every write of Emby viewer state passes through four methods** on `emby.Client`:
+`ReportPlayback`, `SetFavorite`, `SetPlayed` and `HideFromResume`. All four are called
+only from `api` handlers holding a `store.Session`. Nothing else writes viewer state, so
+keeping a shadow viewer out of Emby is four branches rather than a sweep of the codebase.
+That is the property this feature is built on, and it is the one to re-check before
+adding any new call into `emby.Client`.
+
+**Two things still reach Emby, and both are accepted deliberately.** `PlaybackInfo` is
+sent with `IsPlayback: true`, which registers a play session — so shadow playback appears
+in Emby's Now Playing and activity log as the account. And `tracearr` identifies viewers
+by *Emby username* (`tracearr/client.go`), so a shadow viewer's watching feeds the
+account's Tracearr history, watch-time figures and genre affinity. Neither touches watched
+state or resume position, which is what the feature promises. Both are v2 problems.
+
+**There is no second implementation on the direct path.** On the direct-to-Emby path the
+television reports straight to Emby itself, so there is nothing in between to route a
+viewer's state to — the stance the TV calendar and genre affinity already take. Viewers
+are gateway-only, and a set with no gateway has one viewer, which is the account.
+
+## The seam: a viewer id, not a second user
+
+Before this, `sess.EmbyUserID` did two unrelated jobs — it was the Emby credential *and*
+Memby's key for "who is watching". Viewers separate them:
+
+- **The credential stays the account's.** `credentials(sess)` is unchanged, and every
+  library read, image, stream URL and subtitle still goes out as the Emby user. A shadow
+  viewer has no Emby identity and needs none.
+- **The person is `viewer.ID`.** Preferences, notifications, followed shows, row
+  statistics, search history, recommendation profiles and cache keys belong to whoever is
+  watching.
+
+**The main viewer's id *is* the Emby user id**, which is the whole reason this needed no
+migration. Every table in the schema keys a person by a bare `emby_user_id TEXT` with no
+foreign key behind it, so substituting a viewer id leaves an existing household's rows
+exactly where they were, and the main viewer behaves as the account did by construction
+rather than by care. A shadow id is `"v"` plus 32 hex characters, so it can be told apart
+from Emby's 32-hex GUIDs by inspection in a log line or a cache key
+(`store.IsShadowViewerID`).
+
+`Viewer.Kind` is still stored and is what every branch reads. The id shape is a safety
+property, not a source of truth.
+
+## How a request learns who is watching
+
+`X-Memby-Viewer`, resolved by `s.activeViewer` (`api/viewers.go`).
+
+It is a header rather than part of the session because switching between two people on one
+television must not be a re-authentication, and because the same person is one viewer on
+every set in the house. The session still answers "which account is this and what may it
+read".
+
+Things to preserve:
+
+- **It is stated, never inferred** — the stance `Credentials.Gateway` takes. An app that
+  predates viewers sends nothing and resolves to the main viewer, which is exactly its
+  previous behaviour.
+- **Every unknown case falls back to the main viewer**, including a list that will not
+  load. This is on the path of every authenticated request, and a television unable to do
+  anything because a header could not be checked is a far worse failure than one request
+  attributed to the account. The one thing it will not do is accept an id it could not
+  confirm belongs to this account.
+- **An unknown id is logged, not refused.** The ordinary cause is a set still holding a
+  viewer somebody has since deleted, and a 403 on every request would leave it unable to
+  reach the picker that would fix it.
+- **The list is cached for `viewerListTTL`** and the write clears it, because `/v1/status`
+  alone is every open television every ten seconds — the bargain `featurePolicyCache`
+  already makes. A failed refresh keeps the previous reading rather than dropping to the
+  main viewer, which would silently move a shadow viewer's playback back onto Emby.
+
+## The common state layer
+
+`viewerUserData` renders a viewer's state in the shape of Emby's `UserData` block, and the
+television never learns which it received. That is what keeps viewers from becoming a
+special case in every screen: a card draws its progress bar, tick and heart from
+`UserData`, and where the block came from is not a question anything above that line asks.
+
+The client reads exactly five fields (`UserItemData` in `EmbyModels.kt`), and
+`viewers_test.go` pins them. Two are omitted rather than sent empty — a title with no
+runtime has no percentage, and one never played has no date — because a card claiming a
+zero-length progress bar is worse than one claiming nothing.
+
+## Where state is written
+
+`viewer_playback_state`, keyed `(viewer_id, item_id)`. The Emby item id is the common
+identifier, so no library metadata is duplicated and nothing here needs invalidating when
+the catalogue changes. **There is deliberately no row for a main viewer**: their state is
+Emby's, and a copy here would be a second answer free to disagree with what the
+household's other Emby clients see.
+
+- **A completed title is stored at position zero**, the way Emby stores one. The position
+  is what Continue Watching reads, and a finished episode left at its last frame is one the
+  row keeps offering to resume four seconds from the end.
+- **Only a stop can complete a title.** A progress report crossing the threshold is
+  somebody still watching the closing minutes, and marking it played there would take the
+  episode out of Continue Watching underneath them.
+- **`PlayedFromPosition` is the completion rule and it matches Emby's own** (90%), so a
+  household cannot disagree with itself about whether an episode is finished depending on
+  who watched it. A runtime of zero means the length was not known rather than that the
+  title is zero long, so it can never complete anything.
+- **`play_count` moves only on the transition into played**, so the ten-second reports
+  either side of the threshold cannot count one viewing several times.
+- **The series is read out of `library_items` inside the upsert**, not asked of Emby and
+  not carried by the television. It is already there, it is what will order this viewer's
+  Continue Watching, and a report arrives every ten seconds.
+- **Hiding keeps the position.** Hiding is a statement about the row, not about where
+  somebody got to, and pressing Play again should still resume.
+
+## What a viewer reads
+
+The write side is four branches. The read side is the larger half, and it is deliberately
+**one substitution rather than a second code path**: the fan-out, the failure counting and
+the Continue Watching merge in `handleHome` are identical for both kinds of viewer, and
+only the fetch behind three rows changes.
+
+**Everything is keyed on `viewerKeyOf(ctx, sess)`.** The viewer is resolved once, in
+`authed`, and carried in the request context (`withViewer` / `viewerOf`). That is the
+point: the alternative is calling `activeViewer` at each of the fifteen sites that build a
+cache key, and the failure of forgetting one is silent — that view is keyed under the
+account, and one viewer is served another's rows. Resolving at the boundary makes
+forgetting impossible. A request that never passed through `authed` — a scheduled task, a
+probe, a test — resolves to the account, which is the value every one of these keys held
+before viewers existed.
+
+**Cache keys that moved to the viewer**: home, search, genre and library browse, item
+detail, series episodes, person filmography, related, the active hero. **Keys that
+deliberately did not**: genre affinity, trailers, the screensaver, recommendations and the
+Magic pool. Those answer for the household or are computed from the account's Tracearr
+history, and keying them per viewer would multiply the misses without changing the answer.
+They are the v2 list.
+
+**`decorateItems` is the one door items leave the gateway through.** It attaches the
+stored review scores and, for a shadow viewer, replaces the `UserData` block. It rides
+exactly where `decorateItemRatings` rode — one indexed read for a whole launcher, at every
+point items are served. The two remained separate functions because they are separate
+concerns, but every call site wanted both, and *a decoration added at seven sites is a
+decoration missing from the eighth*.
+
+Things to preserve in `decorateViewerState`:
+
+- **A main viewer returns immediately.** Their state is Emby's and is already on the
+  payload, so a household running no viewers pays one comparison for the whole launcher.
+- **Every item is rewritten, not only the ones with something stored.** The `UserData`
+  that arrived from Emby is the *account's*, and leaving it on a title this viewer has
+  never touched is precisely the leak the feature exists to prevent. A title with no row
+  gets the zero state, which is the truth about it. A failed state read blanks everything
+  for the same reason: a launcher with no progress bars is a poor answer, one showing
+  somebody else's is a wrong one.
+- **The block is replaced, never merged.** A partial overlay leaves whichever fields Memby
+  had nothing to say about carrying the account's values — the same leak from a narrower
+  angle.
+- **A series and a season are answered from a count**, not from a row of their own. Emby
+  fills their block in from children it has never heard of for this person, so
+  `ViewerContainerStates` counts the episodes the shared catalogue holds against this
+  viewer's own played set and `viewerAggregateUserData` renders the result. This was the
+  last place a shadow viewer was shown the account's answer — a series ticked because
+  somebody else had finished it.
+
+## What a series card says
+
+`UnplayedItemCount` and `PlayedPercentage` are **omitted rather than sent as zero** when the
+catalogue cannot count the title, the rule the leaf block follows: a library not yet
+imported, and a show the import has never seen, would otherwise tick every series in the
+house. `Played` is only true where there is something to have finished, for the same reason.
+
+The **favourite is the container's own** and comes from the row against the series id, not
+from the count: somebody marks a *show* a favourite, not the sum of its episodes. And a
+container is never resumable — what resumes is an episode — so `PlaybackPositionTicks` is
+zero, which is what Emby reports too.
+
+The query groups by the **season/series pair** and the two rollups are done in Go
+(`addViewerAggregate`). That is deliberately dull — no grouping sets, no second pass — and
+it is exact for both answers because a season belongs to exactly one series. `containerIDsIn`
+asks for a season's series alongside it, which is what keeps a partial series total from
+belonging to anything drawn. `library_items_series_episodes_idx` is what makes it affordable;
+without it, a series card costs a scan of every episode in the library, and it is also what
+`ViewerNextUp` walks.
+
+## The three rows that are about a person
+
+`resume`, `favourites` and `nextup` are substituted in the home fan-out. The ranking is
+Postgres's and Emby is asked only to *describe* the titles — which is why `orderItemsByID`
+exists: Emby answers an `Ids=` query in its own order, and for these rows the order **is**
+the answer. Handing Emby's order back would keep the right titles and throw away the reason
+they were chosen. It also drops a title Emby will not answer for (a card that cannot be
+opened is worse than a missing one) and collapses a repeated id, because every keyed list
+on the television throws on a duplicate.
+
+**Next Up is computed entirely in Postgres** (`store.ViewerNextUp`), out of the shared
+catalogue and this viewer's own state. Emby's `NextUp` answers for the account and there is
+nobody else to ask — and the alternative, walking each series' episode list over the wire,
+is one Emby request per show on the tail of the launcher. It applies the same three rules
+Emby's own answer does: an episode already resumable is left out (it is in Continue
+Watching, and the merge would offer the show twice), specials are not next episodes, and a
+series with nothing unwatched left contributes no row rather than an empty one.
+
+**The merge is unchanged.** `ViewerWatchedSeries` returns exactly the
+`map[string]time.Time` that `recentlyPlayedSeries` does, so `mergeContinueWatching` never
+learns which viewer it is ordering for.
+
+## Where a shadow viewer's playback starts
+
+Taken from the store in `handlePlayback`, not trusted from the card. The hint the
+television sends is read off a card this gateway already decorated with the viewer's own
+state, so the two normally agree — but only normally: the store has heard about the episode
+they were part-way through on the *other* television, and a card is only as fresh as the
+last home refresh. It is also the value handed to `PlaybackInfo`, so taking it here fixes
+the negotiated stream as well as the number sent back. A failed read starts from the
+beginning, because that is a recoverable disappointment where starting from where somebody
+else got to is not.
+
+**Pressing Play on a series** resolves through `firstUnwatchedEpisodeFor` rather than
+Emby's `NextUp`, which is what would otherwise drop a shadow viewer into the middle of
+somebody else's season. A part-watched episode wins over the first unwatched one — somebody
+eleven minutes in wants that episode, the same judgement the Continue Watching merge makes.
+A viewer with nothing recorded for the series falls through to Emby's first episode, which
+is the right answer for somebody who has never watched any of it.
+
+**Auto-advance** keeps Emby's answer for *which* episode follows — that is a property of
+the season and is the same for everybody — and replaces only how far into it this viewer
+already is.
+
+## Signing out is about the account
+
+`invalidateAccountViews` drops every viewer's cached views, not only the account's.
+Invalidating one key would leave each shadow viewer's rows behind, to be served intact to
+the next person who signs in on that set. It is best-effort: what it misses expires on its
+own TTL, and nothing there is worth failing a sign-out over.
+
+## The television
+
+**`X-Memby-Viewer` is sent by `GatewayAuthInterceptor`**, read on each request rather than
+captured — the bargain the audio capability tokens already make. Switching between two
+people must not rebuild the HTTP client, and the answer can change between any two
+requests. The header is **omitted rather than sent empty** when nobody has been chosen,
+because that is precisely what an app predating viewers sends and what the gateway reads as
+the account's own viewer. The read is guarded, like the audio tokens, because the
+interceptor also runs before the service locator exists in a screenshot context.
+
+`viewers_v1` joins `MEMBY_CAPABILITIES`, so an operator cannot switch the feature on for a
+household half of whose televisions have no way of choosing between people.
+
+**The active viewer is device state**, and it is the one thing about viewers that is: a
+viewer follows the person to every set in the house, but which of them is sitting in front
+of *this* one is that set's own answer — the lounge and the bedroom are commonly two
+different people at the same moment. `activeViewerId` and `activeViewerName` are written in
+**one** edit (DataStore rewrites the whole file per edit, and a name landing apart from the
+id it labels would leave the launcher greeting one person while every request named
+another), and both are cleared with the session and on any account switch: the people under
+one Emby account are not the people under another.
+
+**The home cache is keyed per viewer**, `home_cache::<userId>@<serverUrl>#<viewerId>`. A
+cold start draws the cache before the first refresh lands, so without this a shadow viewer
+would open on the account's evening. **The account's own viewer keys exactly as it always
+did, with no suffix**, so every existing install keeps the cache it already has. Removing a
+profile now clears *every* viewer's key for it (`profileHomeCacheKeys`), or the largest
+values this store holds would be orphaned.
+
+`switchViewer` clears the playable, series-episode, local-resume and genre-affinity caches —
+the same set a profile switch clears, for the same reason: they hold one person's watched
+state, resume positions and reasons. It deliberately does **not** clear the persisted home
+cache, which is keyed per viewer, so switching back is instant.
+
+**The gateway's `active` field is adopted.** `viewers()` compares what the server resolved
+the request to against what this set is sending, and takes the server's answer when the two
+disagree and the id is not in the list. The case it exists for is a viewer deleted on
+another television: this set is still sending an id nothing recognises, the gateway has
+quietly fallen back, and without adopting that the picker would go on showing somebody who
+no longer exists as selected.
+
+## The picker
+
+`ui/viewers/ViewerPicker.kt` — "Who's watching?", a full screen rather than another row in
+the user switcher. That panel lists *accounts* and the actions beside them; a viewer is a
+different grain of thing, and a household picks a person the way they pick one on any
+television service, by looking at a row of faces. Folding them into the same 292dp column
+would have made two unrelated questions look like one list.
+
+Stateless, the stance `SignInContent` and the detail panes take, so
+`ViewerPickerScreenshotTest` renders it with no gateway → `build/screenshots/viewers/`.
+Things to preserve:
+
+- **Focus opens on whoever is watching**, not on the first card: a television is switched on
+  by the person who last used it far more often than not, so the common case is one confirm
+  press rather than a walk along the row.
+- **The scroll keeps one card of context behind the focused one**
+  (`viewerPickerScrollIndex`). Scrolling straight to the focused card pins it against the
+  left edge and the people before it vanish with nothing saying they are there — the capture
+  is what caught it. Focus and scroll are separate functions because they answer different
+  questions: where the remote is, and what the eye can see.
+- **"Synced with Emby" is a reserved line, not a conditional one**, or a card without it
+  sits taller than the one beside it — the rule the cast grid's character line follows. It
+  is most of the difference between a household understanding this feature and being puzzled
+  by it.
+- **The scale is read only inside `graphicsLayer`**, so travelling the row redraws two cards
+  rather than recomposing every card in it.
+- **A blank active id means the account's own viewer**, because that is what the header's
+  absence means to the gateway. Writing the main viewer's id instead would work on the wire
+  and would be worse in one way: an app never told the account's Emby user id could not then
+  express "nobody in particular", which is the state every existing install starts in.
+- **The Add control is removed at the limit, never dimmed** — the stance the two optional
+  transport controls take.
+- `MAX_SHADOW_VIEWERS` mirrors `store.MaxShadowViewers`; the gateway is what enforces it,
+  and this copy only decides whether to offer a button whose one possible outcome would be a
+  refusal.
+
+## The way in
+
+A row in `UserSwitcherOverlay`, above Notifications, because it changes *whose* menu that
+is — the notifications and requests below belong to whichever viewer it selects.
+`viewerMenuLabel` names the person once somebody other than the account is watching
+("Watching as Alessandra") and asks the question otherwise: a household running no viewers
+must not have a badge appear over its launcher explaining a feature it is not using. The
+panel's own subtitle becomes "Choose an account" when the row is present, since the list
+above it is no longer the thing that answers "who is watching".
+
+`shouldOfferViewerPicker` gates it on two conditions and both matter: there is nobody to ask
+on the direct path, and an account nobody has added a viewer to would be offered a question
+with one answer, which reads as a fault rather than as a feature waiting to be used.
+
+**The switcher's rows are now a list** (`userSwitcherMenuItems`) rather than four
+hand-written offsets (`profiles.size + 1`, `if (showRequests) 2 else 1`,
+`actionCount - 1`). A count that disagrees with the rows actually drawn is how the last item
+in a menu becomes unreachable, and a fifth conditional row is exactly the change that breaks
+it — the shape `QuickAction` already moved to for the same reason. The D-pad test now runs
+over every combination of optional rows.
+
+## Built
+
+- `viewers` and `viewer_playback_state` in `store/schema.sql`, with the main viewer created
+  on demand so an account predating the feature resolves on its first request.
+- `store/viewers.go`, `store/viewer_playback.go` — the viewer list, the state layer,
+  Continue Watching, Next Up, favourites and the series-recency ordering.
+- `api/viewers.go` — header resolution, the cached list, the context plumbing,
+  `viewerUserData`, `invalidateAccountViews`, and the four CRUD routes.
+- `api/viewer_state_attach.go`, `api/viewer_rows.go` — the read side.
+- **The four mutations are gated**, and For You is marked dirty only for the main viewer.
+- Every log line names the viewer when it is somebody other than the account.
+- **The television**: the header and its capability, the active viewer as device state, the
+  per-viewer home cache, `EmbyRepository`'s viewer operations, the picker, the row in the
+  user menu that opens it, and the name-entry and manage screens behind it.
+- **The operator's switch**, and the Viewers card on the console's account page.
+- **Series and season aggregates**, so a shadow viewer no longer sees the account's progress
+  anywhere.
+
+## Naming somebody, from the television
+
+`ui/viewers/ViewerNameEntry.kt` reuses the **search keyboard** rather than growing a second
+one — the note `TvKeyboard` already carried, written before there was a second caller to
+prove it. Two on-screen keyboards is two focus contracts to keep in step, and where the
+letters are is the one thing a viewer must never have to relearn. Things to preserve:
+
+- **The keyboard is the child that gives way, never the buttons.** A `Column` hands each
+  child what the ones before it left over, so the confirm row — being last — was measured
+  from the remainder and drew as two squeezed slivers with their labels pressed out. The
+  keyboard takes `weight(1f, fill = false)`, and weighted children are measured from what
+  the unweighted ones leave: the same inversion the home hero makes for its Play chip, and
+  it broke here in exactly the same way. `viewers-name-empty.png` is the capture it is
+  answerable to.
+- **The rules are pure and refuse early** (`ViewerEditing.kt`). A blank name is refused
+  because the gateway refuses it. A **repeated** name is refused by the app alone — the
+  gateway is happy to hold two people called Sam — because the picker is a row of faces with
+  a name under each, and two identical names is a choice nobody in the household can make.
+  A rename skips the person being renamed, so correcting somebody's capitalisation is not
+  refused as a duplicate of themselves.
+- **The limit is enforced by refusing the keypress**, not by rejecting the save. A remote
+  types one character at a time, and a limit that only announces itself at the end is one
+  somebody discovers after typing a sentence.
+- **A refusal is not drawn in the accent.** Every affirmative thing on a Memby screen is
+  green, and a refusal wearing the confirmation colour reads at a glance as the name having
+  been accepted. The message line is *reserved* rather than conditional, or it would push
+  the keyboard down by a line at the moment somebody is typing into it.
+- **A local rule and a server refusal are separate parameters.** One is true before anything
+  is sent and the other is what came back; showing them in one slot would leave a stale
+  refusal sitting under a name that has since been corrected. A refused save keeps what was
+  typed — retyping a name somebody has just entered is the worst possible answer to a
+  request that failed for a reason the television does not know.
+
+`ViewerManageScreen` is the list beside it. It is a *list* where the picker is a row of
+faces, because the two answer different questions — "who is watching" is a glance and one
+press, "who is here" is read a line at a time and acted on per person. A row holds **two
+focus targets** rather than opening a menu, the shape the alerts page settled on: a remote
+has one confirm key, and a press that opened a list of actions would make renaming somebody
+three presses deep for nothing. The **main viewer has neither** and is still listed, because
+a list of the people here that omitted the one whose watching actually reaches Emby would be
+the more confusing of the two. Removing somebody is a full-stop question following
+`ExitConfirmation`'s rules — the two answers do not look alike, the safe one takes focus
+first, and **Back means keep**.
+
+Both open **over** the picker rather than instead of it, the arrangement the add-a-user
+sign-in already takes over the manage-users page: Back is one step out of each and the row
+of faces is still underneath, with nothing to restore because nothing was unmounted.
+`ViewerActionButton` is the one button all three screens are built from — there were nearly
+three of it, the same shape at the same size in the same green written on three different
+days.
+
+## The operator's switch
+
+`viewers` in `featureCatalogue`, capability `viewers_v1`. It is read in **`activeViewer`**
+and nowhere else: that is the one place a request learns who is watching, so with it off
+every branch downstream — the gated writes, the substituted rows, the per-viewer cache keys
+— falls back to the account by construction rather than by fifteen separate checks.
+
+**Off is not a deletion.** A viewer's rows stay in Postgres untouched and come back intact;
+what stops is the gateway routing anybody's watching anywhere but Emby, which is the state a
+household was in before this existed. `/v1/viewers` answers with `mainViewerOnly`, a
+*shortened list* rather than an error or an empty one, because the television decides whether
+to offer the picker by counting what it was sent — so a switched-off household looks like one
+that never used the feature rather than like one whose picker has broken. The four mutations
+answer 403 with a sentence naming the reason, since a television has no log and no support
+channel.
+
+**Default off**, the stance the genre browser takes. This is the switch that decides where a
+household's watched state is written, and a feature arriving already on is one every server
+running the build starts using before anybody has decided to — so it is opted into rather
+than out of. An account with no shadow viewers behaves identically either way, which is what
+makes switching it on a safe thing to try rather than a migration.
+
+## The operator's copy
+
+`/admin/accounts/{userID}` carries a Viewers card (`admin_viewers.go`,
+`admin-ui/src/pages/Account.tsx`). It is on the **account page** rather than a rail entry of
+its own because a viewer only exists under an account, and a top-level page would open by
+asking which account — the question the page an operator reached this from has answered. It
+is the arrangement the per-account preference editor and the device list already take.
+
+The televisions can do all of this themselves now, so this is the operator's copy rather than
+the only way in: what it is for is a household asking for help, and the case a remote cannot
+reach — a viewer created on a set that has since been unplugged. Two things to preserve: the
+write clears the cached list (`forgetViewers`) for the same reason the client-facing route
+does, and the card **states** that the feature is switched off rather than quietly offering
+controls whose effect nothing on any television would show.
+
+The list is its own request rather than a field on `/admin/api/accounts`: that response is the
+whole household and this is a list per person, so folding it in would make every accounts poll
+read one table per account for a page showing one of them.
+
+## Not built yet, in the order it should be
+
+1. **The personalisation layer** keyed on the viewer: recommendations, the Magic pool, genre
+   affinity, journeys, notifications and watch time all still answer for the account.
+2. **PINs**, and the Tracearr attribution problem.
+
+## Untested
+
+`ViewerContainerStates` is the one piece of this with no test behind its SQL: the store's
+tests are pure and there is no Postgres in the build, so the query has been read but not run.
+The Go either side of it — the rollup and the block it renders — is pinned. It is the first
+thing to exercise against a real database.
diff --git a/admin-ui/src/pages/Account.tsx b/admin-ui/src/pages/Account.tsx
index 2def472..39685cd 100644
--- a/admin-ui/src/pages/Account.tsx
+++ b/admin-ui/src/pages/Account.tsx
@@ -65,6 +65,24 @@ interface AccountDevice {
   versions: DeviceVersion[] | null;
 }
 
+/* One person under this account. A viewer is not an account: the credential and the
+   library permissions stay the Emby user's, and only whose evening it is changes. */
+interface Viewer {
+  id: string;
+  name: string;
+  shortName?: string;
+  colour?: string;
+  kind: string;
+  hasPin?: boolean;
+  createdAt?: string;
+}
+
+interface ViewersPayload {
+  viewers: Viewer[];
+  enabled: boolean;
+  maxShadowViewers: number;
+}
+
 interface RecommendationState {
   prompted?: boolean;
   completed?: boolean;
@@ -144,7 +162,8 @@ type Pending =
   | { kind: 'reset-recommendations' }
   | { kind: 'cancel-prompt' }
   | { kind: 'reset-preferences' }
-  | { kind: 'no-themes' };
+  | { kind: 'no-themes' }
+  | { kind: 'remove-viewer'; viewer: Viewer };
 
 export function AccountPage() {
   const { userId = '' } = useParams();
@@ -166,8 +185,23 @@ export function AccountPage() {
   const [notifications, setNotifications] = useState<NotificationPreferences | null>(null);
   const [pending, setPending] = useState<Pending | null>(null);
   const [renaming, setRenaming] = useState<{ id: string; name: string } | null>(null);
+  /* Renaming or adding a viewer. One piece of state for both, because the dialog is the
+     same question either way and a null id is what says there is nobody to rename yet. */
+  const [namingViewer, setNamingViewer] = useState<{ id: string | null; name: string } | null>(null);
+
+  /* Viewers are their own request rather than a field on the accounts payload: that
+     response is the whole household and this is a list per person, so folding it in would
+     make every accounts poll read one table per account for a page showing one of them. */
+  const viewersQuery = useQuery<ViewersPayload>(`${base}/viewers`);
 
   const account = (data?.accounts ?? []).find((entry) => entry.id === userId);
+  const shadowViewers = (viewersQuery.data?.viewers ?? []).filter((viewer) => viewer.kind !== 'main');
+  /* The gateway is what enforces the limit; this only decides whether to offer a button
+     whose one possible outcome would be a refusal — the rule the television's own picker
+     follows. */
+  const canAddViewer =
+    Boolean(viewersQuery.data?.enabled) &&
+    shadowViewers.length < (viewersQuery.data?.maxShadowViewers ?? 0);
   const catalogue = data?.catalogue ?? [];
   const themeCatalogue = data?.themes ?? [];
 
@@ -319,6 +353,92 @@ export function AccountPage() {
           )}
         </Card>
 
+        {/* The people under this account. It sits beside the devices rather than on a page
+            of its own because a viewer only exists under an account, and a top-level page
+            would open by asking which account — the question this page has answered.
+
+            The televisions can do all of this themselves now, so this is the operator's
+            copy: for a household asking for help, and for the case a remote cannot reach,
+            such as a viewer created on a set that has since been unplugged. */}
+        <Card
+          title="Viewers"
+          intro="Several people under one Emby account, each with their own Continue Watching, watched history and favourites. Only the account itself is synced with Emby; a shadow viewer's watching is kept by Memby and never reported."
+          icon="people"
+          tone="note"
+          actions={
+            viewersQuery.data && !viewersQuery.data.enabled ? (
+              <Tag tone="warn">switched off</Tag>
+            ) : (
+              <Tag tone="ok">{num(shadowViewers.length)} beside the account</Tag>
+            )
+          }
+          footer={
+            canAddViewer ? (
+              <Button variant="primary" onClick={() => setNamingViewer({ id: null, name: '' })}>
+                Add viewer
+              </Button>
+            ) : (
+              <Button disabled>
+                {viewersQuery.data ? `${num(viewersQuery.data.maxShadowViewers)} is the limit` : 'Add viewer'}
+              </Button>
+            )
+          }
+        >
+          {/* Stated rather than implied. An operator who has switched viewers off and then
+              adds one has done something that looks as though it worked and changes nothing
+              on any television, because the gateway resolves every request to the account. */}
+          {viewersQuery.data && !viewersQuery.data.enabled ? (
+            <Banner
+              message={
+                'Viewers are switched off for this server, so every television watches as the account. ' +
+                'Nothing here is deleted — turn the feature on under Features to bring these people back.'
+              }
+            />
+          ) : null}
+          {viewersQuery.loading ? (
+            <Loading />
+          ) : (viewersQuery.data?.viewers ?? []).length === 0 ? (
+            <Empty>Nobody is set up yet, so this account has one viewer: itself.</Empty>
+          ) : (
+            <div className="list">
+              {(viewersQuery.data?.viewers ?? []).map((viewer) => (
+                <div className="list-item" key={viewer.id}>
+                  <div className="list-body">
+                    <b>{viewer.name}</b>
+                    <p>
+                      {viewer.kind === 'main'
+                        ? 'The account itself — named by Emby, and the only one whose watching Emby hears about'
+                        : 'Watches privately; nothing reaches Emby'}
+                      {viewer.createdAt && viewer.kind !== 'main' ? ` · added ${when(viewer.createdAt)}` : ''}
+                    </p>
+                  </div>
+                  <div className="list-actions">
+                    {viewer.kind === 'main' ? (
+                      <Tag tone="info">synced with Emby</Tag>
+                    ) : (
+                      <>
+                        <Button
+                          size="sm"
+                          onClick={() => setNamingViewer({ id: viewer.id, name: viewer.name })}
+                        >
+                          Rename
+                        </Button>
+                        <Button
+                          size="sm"
+                          variant="danger"
+                          onClick={() => setPending({ kind: 'remove-viewer', viewer })}
+                        >
+                          Remove
+                        </Button>
+                      </>
+                    )}
+                  </div>
+                </div>
+              ))}
+            </div>
+          )}
+        </Card>
+
         <Card
           title="Recommendation setup"
           intro="The prompt appears the next time this person opens Memby on any of their televisions."
@@ -687,6 +807,29 @@ export function AccountPage() {
         />
       ) : null}
 
+      {namingViewer ? (
+        <ViewerNameDialog
+          initial={namingViewer.name}
+          renaming={namingViewer.id !== null}
+          busy={busy === 'viewer-name'}
+          onCancel={() => setNamingViewer(null)}
+          onConfirm={(name) =>
+            void act(
+              'viewer-name',
+              () =>
+                namingViewer.id
+                  ? api.put(`${base}/viewers/${encodeURIComponent(namingViewer.id)}`, { name })
+                  : api.post(`${base}/viewers`, { name }),
+              namingViewer.id ? 'Viewer renamed.' : 'Viewer added.',
+              () => {
+                setNamingViewer(null);
+                void viewersQuery.reload();
+              },
+            )
+          }
+        />
+      ) : null}
+
       {pending ? (
         <PendingDialog
           pending={pending}
@@ -701,6 +844,13 @@ export function AccountPage() {
                   () => api.del(`${base}/devices/${encodeURIComponent(pending.deviceId)}`),
                   'Device signed out.',
                 );
+              case 'remove-viewer':
+                return void act(
+                  'remove-viewer',
+                  () => api.del(`${base}/viewers/${encodeURIComponent(pending.viewer.id)}`),
+                  'Viewer removed.',
+                  () => void viewersQuery.reload(),
+                );
               case 'remove-account':
                 return void act(
                   'remove-account',
@@ -929,6 +1079,53 @@ function RenameDialog({
   );
 }
 
+/* Naming a viewer, added or renamed. It is the same question either way, so it is one
+   dialog with one field rather than two that would drift apart — the shape RenameDialog
+   above already takes for a device. */
+function ViewerNameDialog({
+  initial,
+  renaming,
+  busy,
+  onConfirm,
+  onCancel,
+}: {
+  initial: string;
+  renaming: boolean;
+  busy: boolean;
+  onConfirm: (name: string) => void;
+  onCancel: () => void;
+}) {
+  const [name, setName] = useState(initial);
+  return (
+    <div className="scrim" onPointerDown={(event) => event.target === event.currentTarget && onCancel()}>
+      <div className="dialog" role="dialog" aria-modal="true">
+        <h2>{renaming ? 'Rename this viewer' : 'Add a viewer'}</h2>
+        <p>
+          The name shown on the television&rsquo;s &ldquo;Who&rsquo;s watching?&rdquo; screen. Everything
+          they watch is kept by Memby and never reported to Emby.
+        </p>
+        <Field label="Name">
+          <input
+            type="text"
+            value={name}
+            autoFocus
+            maxLength={40}
+            onChange={(event) => setName(event.target.value)}
+          />
+        </Field>
+        <div className="dialog-actions">
+          <Button variant="quiet" onClick={onCancel}>
+            Cancel
+          </Button>
+          <Button variant="primary" busy={busy} disabled={!name.trim()} onClick={() => onConfirm(name.trim())}>
+            {renaming ? 'Rename' : 'Add viewer'}
+          </Button>
+        </div>
+      </div>
+    </div>
+  );
+}
+
 function PendingDialog({
   pending,
   busy,
@@ -973,6 +1170,12 @@ function PendingDialog({
       label: 'Restore defaults',
       destructive: true,
     },
+    'remove-viewer': {
+      title: 'Remove this viewer?',
+      body: 'What they were part-way through, what they had watched and their favourites are deleted, on every television in the house. The Emby account is untouched.',
+      label: 'Remove viewer',
+      destructive: true,
+    },
     'no-themes': {
       title: 'Allow this person no colour schemes?',
       body: 'They will be left on Midnight with nothing to choose between.',
diff --git a/app/build.gradle.kts b/app/build.gradle.kts
index 6e486f6..196b9fb 100644
--- a/app/build.gradle.kts
+++ b/app/build.gradle.kts
@@ -63,7 +63,7 @@ val projectNoticeText =
 
 // A release workflow can derive the app version from its Git tag without editing the
 // source tree. Local builds keep using the checked-in default.
-val defaultVersionName = "0.2.81"
+val defaultVersionName = "0.2.82"
 val membyVersionName: String =
     (project.findProperty("memby.versionName") as String?)
         ?.trim()
diff --git a/app/src/main/java/com/ponzischeme89/memby/data/EmbyRepository.kt b/app/src/main/java/com/ponzischeme89/memby/data/EmbyRepository.kt
index 3b06bb7..d38478c 100644
--- a/app/src/main/java/com/ponzischeme89/memby/data/EmbyRepository.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/data/EmbyRepository.kt
@@ -8,6 +8,8 @@ import com.ponzischeme89.memby.data.model.GatewayCalendar
 import com.ponzischeme89.memby.data.model.GatewayFlagRequest
 import com.ponzischeme89.memby.data.model.GatewayDevice
 import com.ponzischeme89.memby.data.model.GatewayDeviceNameRequest
+import com.ponzischeme89.memby.data.model.MembyViewer
+import com.ponzischeme89.memby.data.model.MembyViewerRequest
 import com.ponzischeme89.memby.data.model.GatewayLoginRequest
 import com.ponzischeme89.memby.data.model.GatewayPlaybackReport
 import com.ponzischeme89.memby.data.model.GatewayPrerollSchedule
@@ -556,6 +558,98 @@ class EmbyRepository internal constructor(
         }
     }
 
+    // --- Viewers -------------------------------------------------------------
+
+    /**
+     * The people under this account, or an empty list where there is nobody to ask.
+     *
+     * Gateway-only, like the TV calendar and genre affinity: a viewer's state lives on the
+     * server, so with no gateway there is exactly one viewer and it is the account. Every
+     * failure answers empty rather than throwing — the picker is a convenience, and a
+     * household that cannot reach the gateway has larger problems than not being able to
+     * change who is watching.
+     */
+    suspend fun viewers(): List<MembyViewer> {
+        if (!ServerConfig.isGateway) return emptyList()
+        val response = runCatching { requireGateway().viewers() }.getOrNull() ?: return emptyList()
+        // The gateway says whom it resolved this request to. A viewer deleted on another
+        // television is the case this exists for: this set is still sending an id nothing
+        // recognises, the gateway has quietly fallen back to the account, and without
+        // adopting that answer the picker would go on showing somebody who no longer
+        // exists as selected.
+        if (response.active != snapshot.activeViewerId &&
+            response.viewers.none { it.id == snapshot.activeViewerId }
+        ) {
+            val resolved = response.viewers.firstOrNull { it.id == response.active }
+            settings.setActiveViewer(resolved?.id.orEmpty(), resolved?.name.orEmpty())
+            observedSettings = settings.snapshot()
+        }
+        return response.viewers
+    }
+
+    /**
+     * Changes who is watching on this television.
+     *
+     * Everything cleared here is cleared for the same reason a profile switch clears it:
+     * these caches hold one person's watched state, resume positions and reasons, and the
+     * next person must not inherit them. The persisted home cache is *not* cleared — it is
+     * keyed per viewer, so switching back is instant and each viewer keeps their own rows
+     * for the next cold start.
+     *
+     * Passing a blank id selects the account's own viewer, which is what the header's
+     * absence means to the gateway.
+     */
+    suspend fun switchViewer(viewer: MembyViewer?) {
+        val id = if (viewer == null || viewer.isMain) "" else viewer.id
+        if (id == snapshot.activeViewerId) return
+        settings.setActiveViewer(id, viewer?.name.orEmpty())
+        observedSettings = settings.snapshot()
+        clearPlayableCache()
+        clearSeriesEpisodeCache()
+        clearLocalResume()
+        clearGenreAffinity()
+    }
+
+    suspend fun createViewer(name: String, shortName: String = "", colour: String = ""): MembyViewer? {
+        if (!ServerConfig.isGateway) return null
+        val trimmed = name.trim()
+        require(trimmed.isNotEmpty() && trimmed.length <= 40) { "Invalid viewer name" }
+        return runCatching {
+            requireGateway().createViewer(MembyViewerRequest(trimmed, shortName.trim(), colour.trim()))
+        }.getOrNull()
+    }
+
+    suspend fun renameViewer(viewer: MembyViewer, name: String): MembyViewer? {
+        if (!ServerConfig.isGateway) return null
+        val trimmed = name.trim()
+        require(trimmed.isNotEmpty() && trimmed.length <= 40) { "Invalid viewer name" }
+        return runCatching {
+            requireGateway().updateViewer(
+                viewer.id,
+                MembyViewerRequest(trimmed, viewer.shortName, viewer.colour),
+            )
+        }.getOrNull().also { updated ->
+            // The label this television prints follows the rename immediately rather than
+            // waiting for the next list request.
+            if (updated != null && viewer.id == snapshot.activeViewerId) {
+                settings.setActiveViewer(updated.id, updated.name)
+                observedSettings = settings.snapshot()
+            }
+        }
+    }
+
+    /**
+     * Removes a viewer and everything the gateway held for them. Removing whoever is
+     * watching returns this television to the account's own viewer — leaving it naming a
+     * person who no longer exists would send a header the gateway refuses on every request.
+     */
+    suspend fun removeViewer(viewer: MembyViewer): Boolean {
+        if (!ServerConfig.isGateway || viewer.isMain) return false
+        val removed = runCatching { requireGateway().deleteViewer(viewer.id) }.isSuccess
+        if (removed && viewer.id == snapshot.activeViewerId) switchViewer(null)
+        return removed
+    }
+
     /**
      * False only when the gateway explicitly rejects the restored token with 401.
      *
diff --git a/app/src/main/java/com/ponzischeme89/memby/data/SettingsStore.kt b/app/src/main/java/com/ponzischeme89/memby/data/SettingsStore.kt
index cc0dd54..d5b11ac 100644
--- a/app/src/main/java/com/ponzischeme89/memby/data/SettingsStore.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/data/SettingsStore.kt
@@ -431,6 +431,25 @@ data class Settings(
      * what is here rather than wait to be told.
      */
     val preferencesRevision: Long = 0,
+    /**
+     * Which person under this account is watching on *this* television.
+     *
+     * Device state, deliberately, and the one thing about viewers that is: a viewer follows
+     * the person to every set in the house, but which of them is sitting in front of this
+     * one is that set's own answer — the lounge and the bedroom are commonly two different
+     * people at the same moment. Blank means the account's own viewer, which is what every
+     * television reported before viewers existed, so the header is simply not sent.
+     *
+     * Cleared with the session, because the people under one Emby account are not the
+     * people under another.
+     */
+    val activeViewerId: String = "",
+    /**
+     * The active viewer's name, kept so the launcher can say whose evening it is without
+     * waiting on a request. Purely a label: [activeViewerId] is the identity, and the
+     * gateway is what validates it.
+     */
+    val activeViewerName: String = "",
     val profiles: List<EmbyProfile> = emptyList(),
 ) {
     val isSignedIn: Boolean
@@ -591,6 +610,8 @@ class SettingsStore(private val context: Context) {
         val UPDATE_ALERT_READ = booleanPreferencesKey("update_alert_read")
         val REQUIRED_UPDATE_VERSION = stringPreferencesKey("required_update_version")
         val PREFERENCES_REVISION = longPreferencesKey("preferences_revision")
+        val ACTIVE_VIEWER_ID = stringPreferencesKey("active_viewer_id")
+        val ACTIVE_VIEWER_NAME = stringPreferencesKey("active_viewer_name")
     }
 
     /**
@@ -647,6 +668,32 @@ class SettingsStore(private val context: Context) {
         context.dataStore.edit { it[Keys.CONFIRM_EXIT_MEMBY] = enabled }
     }
 
+    /**
+     * Records who is watching on this television.
+     *
+     * The id and the name are written in **one** edit, the rule
+     * [applyRemotePreferences] follows and for the same reason: DataStore rewrites the
+     * whole file per edit, and a name landing apart from the id it labels would leave the
+     * launcher greeting one person while every request named another.
+     *
+     * A blank id is how the account's own viewer is chosen — the header is then omitted
+     * entirely, which is what an app predating viewers sends and what the gateway reads as
+     * the main viewer.
+     */
+    suspend fun setActiveViewer(viewerId: String, viewerName: String) {
+        val id = viewerId.trim()
+        val name = viewerName.trim().take(40)
+        context.dataStore.edit {
+            if (id.isEmpty()) {
+                it.remove(Keys.ACTIVE_VIEWER_ID)
+                it.remove(Keys.ACTIVE_VIEWER_NAME)
+            } else {
+                it[Keys.ACTIVE_VIEWER_ID] = id
+                it[Keys.ACTIVE_VIEWER_NAME] = name
+            }
+        }
+    }
+
     /**
      * Ids of alerts already shown on this TV. The gateway keeps offering an alert for as
      * long as it is current, so without this an "aired" banner would return every poll —
@@ -1009,6 +1056,7 @@ class SettingsStore(private val context: Context) {
             val profileKey = profileHomeCacheKey(
                 userId = preferences[Keys.USER_ID],
                 serverUrl = preferences[Keys.SERVER_URL],
+                viewerId = preferences[Keys.ACTIVE_VIEWER_ID],
             )
             if (profileKey == null) {
                 // No active profile to key against; the flat slot is all there is.
@@ -1028,21 +1076,48 @@ class SettingsStore(private val context: Context) {
     /**
      * Where a given profile's home cache is stored. Null when there is no active profile
      * to key it against, in which case only the flat [Keys.HOME_CACHE] is written.
+     *
+     * The viewer is part of the key because the rows are theirs — a shadow viewer's
+     * Continue Watching is a different shelf from the account's, and a cold start drawing
+     * the cache before the first refresh lands would otherwise open on somebody else's
+     * evening. **The account's own viewer keys exactly as it always did**, with no suffix
+     * at all, so every existing install keeps the cache it already has.
      */
-    private fun profileHomeCacheKey(userId: String?, serverUrl: String?): Preferences.Key<String>? {
+    private fun profileHomeCacheKey(
+        userId: String?,
+        serverUrl: String?,
+        viewerId: String? = null,
+    ): Preferences.Key<String>? {
         if (userId.isNullOrBlank() || serverUrl.isNullOrBlank()) return null
-        return stringPreferencesKey("home_cache::$userId@$serverUrl")
+        val base = "home_cache::$userId@$serverUrl"
+        return stringPreferencesKey(
+            if (viewerId.isNullOrBlank()) base else "$base#$viewerId",
+        )
+    }
+
+    /** Every home-cache key belonging to one profile, across all of its viewers. */
+    private fun profileHomeCacheKeys(
+        preferences: Preferences,
+        userId: String?,
+        serverUrl: String?,
+    ): List<Preferences.Key<String>> {
+        if (userId.isNullOrBlank() || serverUrl.isNullOrBlank()) return emptyList()
+        val base = "home_cache::$userId@$serverUrl"
+        return preferences.asMap().keys
+            .filter { it.name == base || it.name.startsWith("$base#") }
+            .map { stringPreferencesKey(it.name) }
     }
 
     /**
-     * The active profile's cached rows. The per-profile key is authoritative; the flat
-     * [Keys.HOME_CACHE] slot survives only for installs written before the split and for
-     * the case where there is no profile to key against.
+     * The active profile's cached rows, for whoever is watching. The per-profile key is
+     * authoritative; the flat [Keys.HOME_CACHE] slot survives only for installs written
+     * before the split and for the case where there is no profile to key against.
      */
     private fun activeHomeCache(preferences: Preferences): String? =
         profileHomeCacheKey(
             userId = preferences[Keys.USER_ID],
             serverUrl = preferences[Keys.SERVER_URL],
+            viewerId = preferences[Keys.ACTIVE_VIEWER_ID],
         )?.let { preferences[it] } ?: preferences[Keys.HOME_CACHE]
 
     suspend fun setForYouMinutes(minutes: Int) {
@@ -1314,9 +1389,11 @@ class SettingsStore(private val context: Context) {
             val profiles = profilesFrom(preferences)
             val removed = profiles.firstOrNull { it.id == profileId } ?: return@edit
             writeProfiles(preferences, profiles.filterNot { it.id == profileId })
-            // Forget the departing profile's cached rows too; nothing will read that key
-            // again and it is the largest single value this store holds.
-            profileHomeCacheKey(removed.userId, removed.serverUrl)?.let(preferences::remove)
+            // Forget the departing profile's cached rows too — every viewer's, not only
+            // the account's; nothing will read those keys again and they are the largest
+            // single values this store holds.
+            profileHomeCacheKeys(preferences, removed.userId, removed.serverUrl)
+                .forEach(preferences::remove)
             if (
                 preferences[Keys.USER_ID] == removed.userId &&
                 preferences[Keys.SERVER_URL] == removed.serverUrl
@@ -1346,7 +1423,8 @@ class SettingsStore(private val context: Context) {
                 it.userId == activeUserId && it.serverUrl == activeServer
             }
             writeProfiles(preferences, remaining)
-            profileHomeCacheKey(activeUserId, activeServer)?.let(preferences::remove)
+            profileHomeCacheKeys(preferences, activeUserId, activeServer)
+                .forEach(preferences::remove)
             clearActiveSession(preferences)
         }
     }
@@ -1384,9 +1462,27 @@ class SettingsStore(private val context: Context) {
         preferences.remove(Keys.PROFILE_INITIALS)
         preferences.remove(Keys.SHORT_NAME)
         preferences.remove(Keys.USERNAME)
+        // The people under one Emby account are not the people under another, and an id
+        // carried across would name somebody this account has never heard of. The gateway
+        // refuses it and falls back to the main viewer, so the consequence is cosmetic
+        // rather than a leak — but a television claiming to be Alessandra when it is
+        // signed into a different household is still wrong on its face.
+        clearActiveViewer(preferences)
+    }
+
+    private fun clearActiveViewer(preferences: MutablePreferences) {
+        preferences.remove(Keys.ACTIVE_VIEWER_ID)
+        preferences.remove(Keys.ACTIVE_VIEWER_NAME)
     }
 
     private fun applyProfile(preferences: MutablePreferences, profile: EmbyProfile) {
+        // Switching account resets who is watching, for the same reason clearing the
+        // session does: the viewer list belongs to the account being left.
+        if (preferences[Keys.USER_ID] != profile.userId ||
+            preferences[Keys.SERVER_URL] != profile.serverUrl
+        ) {
+            clearActiveViewer(preferences)
+        }
         preferences[Keys.SERVER_URL] = profile.serverUrl
         preferences[Keys.TOKEN] = profile.token
         preferences[Keys.USER_ID] = profile.userId
@@ -1558,6 +1654,8 @@ class SettingsStore(private val context: Context) {
             updateAlertRead = preferences[Keys.UPDATE_ALERT_READ] ?: false,
             requiredUpdateVersion = preferences[Keys.REQUIRED_UPDATE_VERSION],
             preferencesRevision = preferences[Keys.PREFERENCES_REVISION] ?: 0,
+            activeViewerId = preferences[Keys.ACTIVE_VIEWER_ID].orEmpty(),
+            activeViewerName = preferences[Keys.ACTIVE_VIEWER_NAME].orEmpty(),
             profiles = profiles,
         )
     }
diff --git a/app/src/main/java/com/ponzischeme89/memby/data/model/GatewayModels.kt b/app/src/main/java/com/ponzischeme89/memby/data/model/GatewayModels.kt
index 0477ad3..d5ea569 100644
--- a/app/src/main/java/com/ponzischeme89/memby/data/model/GatewayModels.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/data/model/GatewayModels.kt
@@ -87,6 +87,60 @@ data class GatewayTrailerReport(
 @Serializable
 data class GatewayDeviceNameRequest(val deviceName: String)
 
+/**
+ * One person under this Memby account.
+ *
+ * A device is a television and a profile is a signed-in Emby account; a *viewer* is one of
+ * the people using them. The main viewer's state is Emby's and its id is the Emby user id,
+ * which is why nothing here needs a separate notion of "the account's own viewer" — it is
+ * simply the one whose [kind] is `main`.
+ */
+@Serializable
+data class MembyViewer(
+    val id: String = "",
+    val name: String = "",
+    val shortName: String = "",
+    val colour: String = "",
+    val kind: String = "",
+    val hasPin: Boolean = false,
+    val createdAt: String = "",
+) {
+    /** True when this viewer's watching is published to Emby. */
+    val isMain: Boolean get() = kind == KIND_MAIN
+
+    /**
+     * What the picker draws in the avatar. Emby usernames are commonly one word, so the
+     * first letter alone is what distinguishes them at three metres; a short name the
+     * household set is preferred because it is the thing they chose to be called.
+     */
+    val initials: String
+        get() = (shortName.takeIf(String::isNotBlank) ?: name)
+            .trim()
+            .takeIf(String::isNotEmpty)
+            ?.take(1)
+            ?.uppercase()
+            .orEmpty()
+
+    companion object {
+        const val KIND_MAIN = "main"
+        const val KIND_SHADOW = "shadow"
+    }
+}
+
+@Serializable
+data class MembyViewers(
+    val viewers: List<MembyViewer> = emptyList(),
+    /** Whom the gateway resolved this request to, which is the answer this TV adopts. */
+    val active: String = "",
+)
+
+@Serializable
+data class MembyViewerRequest(
+    val name: String,
+    val shortName: String = "",
+    val colour: String = "",
+)
+
 /**
  * One horizontal strip, described entirely by the server.
  *
diff --git a/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayApi.kt b/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayApi.kt
index 6f3203c..d561cf4 100644
--- a/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayApi.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayApi.kt
@@ -24,6 +24,9 @@ import com.ponzischeme89.memby.data.model.GatewayRows
 import com.ponzischeme89.memby.data.model.GatewayRequestLookup
 import com.ponzischeme89.memby.data.model.GatewayServiceStatus
 import com.ponzischeme89.memby.data.model.GatewayUpdate
+import com.ponzischeme89.memby.data.model.MembyViewer
+import com.ponzischeme89.memby.data.model.MembyViewerRequest
+import com.ponzischeme89.memby.data.model.MembyViewers
 import com.ponzischeme89.memby.data.model.RecommendationOnboarding
 import com.ponzischeme89.memby.data.model.RecommendationPreferences
 import com.ponzischeme89.memby.data.model.UserItemData
@@ -66,6 +69,26 @@ interface GatewayApi {
         @Body body: GatewayDeviceNameRequest,
     )
 
+    /**
+     * The people under this account. `active` is the gateway's own answer about whom this
+     * request resolved to, which is what makes a viewer this television no longer has —
+     * deleted on another set — visibly fall back to the main viewer rather than silently.
+     */
+    @GET("v1/viewers")
+    suspend fun viewers(): MembyViewers
+
+    @POST("v1/viewers")
+    suspend fun createViewer(@Body body: MembyViewerRequest): MembyViewer
+
+    @PUT("v1/viewers/{viewerId}")
+    suspend fun updateViewer(
+        @Path("viewerId") viewerId: String,
+        @Body body: MembyViewerRequest,
+    ): MembyViewer
+
+    @DELETE("v1/viewers/{viewerId}")
+    suspend fun deleteViewer(@Path("viewerId") viewerId: String)
+
     @GET("v1/home")
     suspend fun home(@Query("limit") limit: Int): GatewayHome
 
diff --git a/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayServiceFactory.kt b/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayServiceFactory.kt
index 0f32d4a..f87473f 100644
--- a/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayServiceFactory.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/data/remote/GatewayServiceFactory.kt
@@ -119,12 +119,31 @@ private class GatewayAuthInterceptor(private val tokenProvider: () -> String?) :
                         audioCapabilityTokens()
                     ).joinToString(","),
             )
+        activeViewerId()?.let { builder.header(VIEWER_HEADER, it) }
         tokenProvider()?.takeIf { it.isNotBlank() }?.let {
             builder.header("Authorization", "Bearer $it")
         }
         return chain.proceed(builder.build())
     }
 
+    /**
+     * Who is watching, as distinct from which account is streaming.
+     *
+     * Read on each request rather than captured, for the reason the audio tokens are:
+     * switching between two people on one television must not rebuild the HTTP client, and
+     * the answer can change at any moment between two requests. The header is *omitted*
+     * rather than sent empty when nobody has been chosen — the gateway states that an
+     * absent header means the account's own viewer, and an empty one would be a value it
+     * has to have an opinion about.
+     *
+     * Guarded like the audio tokens, because this interceptor also runs before the service
+     * locator exists in a screenshot or instrumentation context, where throwing here would
+     * fail the request rather than merely decline to name a viewer.
+     */
+    private fun activeViewerId(): String? = runCatching {
+        ServiceLocator.settings.current?.activeViewerId?.takeIf(String::isNotBlank)
+    }.getOrNull()
+
     /**
      * What this set can put through its speakers, resolved against the viewer's own
      * passthrough choice — so a manual override reaches the *server's* device profile too,
@@ -160,6 +179,9 @@ private object RequiredUpdateInterceptor : Interceptor {
     }
 }
 
+/** Names the person watching. See `X-Memby-Viewer` in the gateway's `api/viewers.go`. */
+internal const val VIEWER_HEADER = "X-Memby-Viewer"
+
 internal const val MEMBY_PROTOCOL_VERSION = 1
 
 internal val MEMBY_CAPABILITIES = listOf(
@@ -190,6 +212,10 @@ internal val MEMBY_CAPABILITIES = listOf(
     // "processing", the single word the whole span used to be, so an older television reads
     // its request page exactly as it always did.
     "request_progress_v1",
+    // Declares that this build can draw the viewer picker and sends X-Memby-Viewer. An
+    // older app never receives the feature, so the operator cannot switch on a household
+    // of people that half its televisions have no way of choosing between.
+    "viewers_v1",
 )
 
 internal const val HEVC_DECODE_CAPABILITY = "video_hevc_decode"
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/HomeComponents.kt b/app/src/main/java/com/ponzischeme89/memby/ui/HomeComponents.kt
index dd1032a..a6cf528 100644
--- a/app/src/main/java/com/ponzischeme89/memby/ui/HomeComponents.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/HomeComponents.kt
@@ -1,5 +1,6 @@
 package com.ponzischeme89.memby.ui
 
+import com.ponzischeme89.memby.ui.viewers.viewerMenuLabel
 import com.ponzischeme89.memby.ui.theme.MembyIcon
 import com.ponzischeme89.memby.ui.theme.mark
 import androidx.compose.animation.animateColorAsState
@@ -481,13 +482,24 @@ fun UserSwitcherOverlay(
      */
     showRequests: Boolean = false,
     onOpenRequests: () -> Unit = {},
+    /**
+     * Whether this household has anybody to choose between. False hides the row entirely,
+     * for the same reason [showRequests] does: on the direct path there is nobody to ask,
+     * and an account nobody has added a viewer to would be offered a question with one
+     * answer. See `shouldOfferViewerPicker`.
+     */
+    showViewers: Boolean = false,
+    activeViewerId: String = "",
+    activeViewerName: String = "",
+    onOpenViewers: () -> Unit = {},
 ) {
     val profileIds = profiles.map(EmbyProfile::id)
-    val actionCount = userSwitcherActionCount(showRequests)
+    val menuItems = userSwitcherMenuItems(showRequests, showViewers)
+    val actionCount = menuItems.size
     // Re-keyed on the action count as well as the profiles: a permission arriving on a poll
     // while this menu is open changes how many rows there are, and a requester list of the
     // old length would leave the new row unfocusable.
-    val focusRequesters = remember(profileIds, actionCount) {
+    val focusRequesters = remember(profileIds, menuItems) {
         List(profiles.size + actionCount) { FocusRequester() }
     }
     val profileListState = remember(profileIds) { LazyListState() }
@@ -571,7 +583,11 @@ fun UserSwitcherOverlay(
                 modifier = Modifier.padding(start = 8.dp, top = 7.dp, end = 8.dp, bottom = 5.dp),
             )
             Text(
-                "Choose who’s watching",
+                // With viewers in play this list is *accounts*, and the row below it is the
+                // person — so the panel must stop claiming to be the thing that answers
+                // "who is watching" when there is now a control directly beneath it that
+                // does. A household running no viewers keeps the wording it always had.
+                if (showViewers) "Choose an account" else "Choose who’s watching",
                 color = QuietText,
                 fontSize = 12.sp,
                 modifier = Modifier.padding(horizontal = 8.dp).padding(bottom = 8.dp),
@@ -608,69 +624,61 @@ fun UserSwitcherOverlay(
                     .background(Color.White.copy(alpha = 0.07f)),
             )
             Spacer(Modifier.height(6.dp))
-            // Notifications live here rather than on the launcher: these belong to a
-            // person and follow them between televisions, so the menu that already answers
-            // "who is watching" is where somebody looks for their own news. The badge is
-            // what replaces the bell that used to sit in the corner of Home.
-            UserSwitcherAction(
-                label = "Notifications",
-                icon = MembyIcon.Notification.mark,
-                badge = alertBadgeLabel(alertCount),
-                modifier = Modifier
-                    .focusRequester(focusRequesters[profiles.size])
-                    .onFocusChanged {
-                        if (it.isFocused) focusedIndex = profiles.size
-                    },
-                onClick = onOpenAlerts,
-            )
-            // Requests sits beside Notifications because both are personal activity.
-            if (showRequests) {
-                UserSwitcherAction(
-                    label = "Requests",
-                    icon = MembyIcon.PlaylistAdd.mark,
-                    modifier = Modifier
-                        .focusRequester(focusRequesters[profiles.size + 1])
-                        .onFocusChanged {
-                            if (it.isFocused) focusedIndex = profiles.size + 1
-                        },
-                    onClick = onOpenRequests,
-                )
+            // Every row's index comes from its position in [menuItems] rather than being
+            // written out here. The four hand-computed offsets this replaced were what made
+            // adding a fifth conditional row unsafe.
+            menuItems.forEachIndexed { offset, item ->
+                val index = profiles.size + offset
+                val modifier = Modifier
+                    .focusRequester(focusRequesters[index])
+                    .onFocusChanged { if (it.isFocused) focusedIndex = index }
+                when (item) {
+                    // Who is watching sits above the rest because it changes whose menu
+                    // this is: the notifications and requests below belong to whichever
+                    // viewer it selects.
+                    UserSwitcherMenuItem.VIEWERS -> UserSwitcherAction(
+                        label = viewerMenuLabel(activeViewerId, activeViewerName),
+                        icon = MembyIcon.Person.mark,
+                        modifier = modifier,
+                        onClick = onOpenViewers,
+                    )
+                    // Notifications live here rather than on the launcher: these belong to
+                    // a person and follow them between televisions, so the menu that
+                    // already answers "who is watching" is where somebody looks for their
+                    // own news. The badge is what replaces the bell that used to sit in the
+                    // corner of Home.
+                    UserSwitcherMenuItem.NOTIFICATIONS -> UserSwitcherAction(
+                        label = "Notifications",
+                        icon = MembyIcon.Notification.mark,
+                        badge = alertBadgeLabel(alertCount),
+                        modifier = modifier,
+                        onClick = onOpenAlerts,
+                    )
+                    // Requests sits beside Notifications because both are personal activity.
+                    UserSwitcherMenuItem.REQUESTS -> UserSwitcherAction(
+                        label = "Requests",
+                        icon = MembyIcon.PlaylistAdd.mark,
+                        modifier = modifier,
+                        onClick = onOpenRequests,
+                    )
+                    UserSwitcherMenuItem.SETTINGS -> UserSwitcherAction(
+                        label = "Settings",
+                        icon = MembyIcon.Settings.mark,
+                        modifier = modifier,
+                        onClick = onOpenSettings,
+                    )
+                    UserSwitcherMenuItem.MANAGE_USERS -> UserSwitcherAction(
+                        label = "Manage users",
+                        icon = MembyIcon.Grid.mark,
+                        modifier = modifier,
+                        onClick = onManageProfiles,
+                    )
+                }
             }
-            val settingsIndex = profiles.size + if (showRequests) 2 else 1
-            UserSwitcherAction(
-                label = "Settings",
-                icon = MembyIcon.Settings.mark,
-                modifier = Modifier
-                    .focusRequester(focusRequesters[settingsIndex])
-                    .onFocusChanged {
-                        if (it.isFocused) focusedIndex = settingsIndex
-                    },
-                onClick = onOpenSettings,
-            )
-            val manageIndex = profiles.size + actionCount - 1
-            UserSwitcherAction(
-                label = "Manage users",
-                icon = MembyIcon.Person.mark,
-                modifier = Modifier
-                    .focusRequester(focusRequesters[manageIndex])
-                    .onFocusChanged {
-                        if (it.isFocused) focusedIndex = manageIndex
-                    },
-                onClick = onManageProfiles,
-            )
         }
     }
 }
 
-/**
- * Notifications, then Requests when this viewer may make them, Settings, then Manage users.
- *
- * Pure and derived in one place because three things read it — the requester list's length,
- * the D-pad's lower bound and Manage users' own index — and a count that disagreed with the
- * rows actually drawn is how the last item in a menu becomes unreachable.
- */
-internal fun userSwitcherActionCount(showRequests: Boolean): Int = if (showRequests) 4 else 3
-
 @Composable
 private fun UserSwitcherProfileItem(
     profile: EmbyProfile,
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/MainActivity.kt b/app/src/main/java/com/ponzischeme89/memby/ui/MainActivity.kt
index 2b5d8a4..ccc5d21 100644
--- a/app/src/main/java/com/ponzischeme89/memby/ui/MainActivity.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/MainActivity.kt
@@ -127,6 +127,7 @@ import com.ponzischeme89.memby.data.friendlyEmbyError
 import com.ponzischeme89.memby.data.analytics.PlaybackJourney
 import com.ponzischeme89.memby.data.analytics.playbackEntryPointFor
 import com.ponzischeme89.memby.data.model.BaseItem
+import com.ponzischeme89.memby.data.model.MembyViewer
 import com.ponzischeme89.memby.data.model.GatewayUpdate
 import com.ponzischeme89.memby.data.model.HomeRow
 import com.ponzischeme89.memby.data.model.MyShow
@@ -169,6 +170,13 @@ import com.ponzischeme89.memby.ui.theme.MembyOnSurface
 import com.ponzischeme89.memby.ui.theme.MembyOutline
 import com.ponzischeme89.memby.ui.theme.MembyQuietText
 import com.ponzischeme89.memby.ui.theme.MembySplashTint
+import com.ponzischeme89.memby.ui.viewers.MAX_SHADOW_VIEWERS
+import com.ponzischeme89.memby.ui.viewers.ViewerManageScreen
+import com.ponzischeme89.memby.ui.viewers.ViewerNameEntry
+import com.ponzischeme89.memby.ui.viewers.ViewerNameTarget
+import com.ponzischeme89.memby.ui.viewers.ViewerPicker
+import com.ponzischeme89.memby.ui.viewers.shouldOfferViewerPicker
+import com.ponzischeme89.memby.ui.viewers.viewerNameFor
 import com.ponzischeme89.memby.ui.theme.MembySurface
 import com.ponzischeme89.memby.ui.theme.MembySurfaceRaised
 import com.ponzischeme89.memby.ui.theme.MembyTheme
@@ -1975,6 +1983,35 @@ private fun HomeScreen(
     ) + notificationState.notifications
     var showNotifications by remember { mutableStateOf(false) }
     var showRequests by remember { mutableStateOf(false) }
+    // The people under this account. Fetched once the launcher is up rather than on the
+    // critical path: nothing on the signed-in path may block on a request, and until the
+    // answer lands this television watches as whoever it watched as last — which is the
+    // right answer far more often than not.
+    var viewers by remember { mutableStateOf<List<MembyViewer>>(emptyList()) }
+    var showViewerPicker by remember { mutableStateOf(false) }
+    // Managing viewers is a stack over the picker rather than a replacement for it — the
+    // arrangement the "add another user" sign-in already takes over the manage-users page:
+    // cancelling a name comes straight back to the list the button was pressed from, with
+    // nothing to restore because nothing was ever unmounted.
+    var showViewerManage by remember { mutableStateOf(false) }
+    var viewerNameTarget by remember { mutableStateOf<ViewerNameTarget?>(null) }
+    var viewerName by remember { mutableStateOf("") }
+    var viewerNameFailure by remember { mutableStateOf<String?>(null) }
+    var viewerSaving by remember { mutableStateOf(false) }
+    var viewerBusyId by remember { mutableStateOf<String?>(null) }
+    LaunchedEffect(settings.userId, settings.serverUrl) {
+        viewers = if (settings.isSignedIn) repo.viewers() else emptyList()
+    }
+    // One place the list is re-read, so every mutation ends the same way and none of them
+    // has to work out what the answer should now be. The gateway is the thing that knows.
+    val refreshViewers: suspend () -> Unit = {
+        viewers = runCatching { repo.viewers() }.getOrDefault(viewers)
+    }
+    val openViewerName: (ViewerNameTarget) -> Unit = { target ->
+        viewerName = viewerNameFor(target)
+        viewerNameFailure = null
+        viewerNameTarget = target
+    }
     // Two different things: [launchingItem] is the gate that stops a second Play press
     // stacking a second player, and stays shut until one comes back. [resolvingItem] is
     // the loading screen, and belongs only to a launch that is waiting on the server.
@@ -3398,6 +3435,14 @@ private fun HomeScreen(
                         notificationsLoading = false
                     }
                 },
+                showViewers = shouldOfferViewerPicker(ServerConfig.isGateway, viewers.size),
+                activeViewerId = settings.activeViewerId,
+                activeViewerName = settings.activeViewerName,
+                onOpenViewers = {
+                    userSwitcherVisible = false
+                    navigationExpanded = false
+                    showViewerPicker = true
+                },
                 showRequests = requestsAllowed,
                 onOpenRequests = {
                     homeViewModel.trackJourney(
@@ -3417,6 +3462,106 @@ private fun HomeScreen(
                 },
             )
         }
+        if (showViewerPicker) {
+            val closeViewerPicker: () -> Unit = {
+                showViewerPicker = false
+                scope.launch {
+                    kotlinx.coroutines.delay(16L)
+                    runCatching { navigationFocusRequester.requestFocus() }
+                }
+            }
+            BackHandler(onBack = closeViewerPicker)
+            Box(Modifier.fillMaxSize().zIndex(20f).background(MembySurface)) {
+                ViewerPicker(
+                    viewers = viewers,
+                    activeViewerId = settings.activeViewerId,
+                    onViewerSelected = { viewer ->
+                        closeViewerPicker()
+                        scope.launch {
+                            // Everything on the launcher belongs to the outgoing viewer, so
+                            // the journey is closed and the rows are refreshed rather than
+                            // left standing under a different person's name.
+                            homeViewModel.endJourneyBeforeProfileSwitch(journeyScreen)
+                            repo.switchViewer(viewer)
+                            homeViewModel.refreshAll()
+                        }
+                    },
+                    // Both open over the picker rather than instead of it, so Back is one
+                    // step out of each and the row of faces is still underneath.
+                    onAddViewer = { openViewerName(ViewerNameTarget.Add) },
+                    onManageViewers = { showViewerManage = true },
+                    canAddViewer = viewers.count { !it.isMain } < MAX_SHADOW_VIEWERS,
+                )
+            }
+        }
+        if (showViewerManage) {
+            BackHandler(onBack = { showViewerManage = false })
+            Box(Modifier.fillMaxSize().zIndex(21f).background(MembySurface)) {
+                ViewerManageScreen(
+                    viewers = viewers,
+                    onRename = { openViewerName(ViewerNameTarget.Rename(it)) },
+                    onRemove = { viewer ->
+                        viewerBusyId = viewer.id
+                        scope.launch {
+                            // Removing whoever is watching returns this set to the account,
+                            // which the repository does; the launcher has to be told, or it
+                            // goes on drawing the removed person's rows.
+                            val watching = viewer.id == settings.activeViewerId
+                            val removed = repo.removeViewer(viewer)
+                            if (removed && watching) {
+                                homeViewModel.endJourneyBeforeProfileSwitch(journeyScreen)
+                                homeViewModel.refreshAll()
+                            }
+                            refreshViewers()
+                            viewerBusyId = null
+                        }
+                    },
+                    onAdd = { openViewerName(ViewerNameTarget.Add) },
+                    onClose = { showViewerManage = false },
+                    canAddViewer = viewers.count { !it.isMain } < MAX_SHADOW_VIEWERS,
+                    busyViewerId = viewerBusyId,
+                )
+            }
+        }
+        viewerNameTarget?.let { target ->
+            val closeViewerName = { viewerNameTarget = null }
+            BackHandler(onBack = closeViewerName)
+            Box(Modifier.fillMaxSize().zIndex(22f).background(MembySurface)) {
+                ViewerNameEntry(
+                    target = target,
+                    name = viewerName,
+                    existing = viewers,
+                    onNameChanged = { viewerName = it; viewerNameFailure = null },
+                    onCancel = closeViewerName,
+                    onConfirm = {
+                        if (!viewerSaving) {
+                            viewerSaving = true
+                            scope.launch {
+                                val saved = when (target) {
+                                    ViewerNameTarget.Add -> repo.createViewer(viewerName)
+                                    is ViewerNameTarget.Rename ->
+                                        repo.renameViewer(target.viewer, viewerName)
+                                }
+                                viewerSaving = false
+                                if (saved == null) {
+                                    // The one thing the television can say about a refusal
+                                    // it has no wording for. The screen stays up holding
+                                    // what was typed, because retyping a name somebody has
+                                    // just entered is the worst possible answer to a
+                                    // request that failed for a reason nothing here knows.
+                                    viewerNameFailure = "That could not be saved. Try again."
+                                } else {
+                                    viewerNameTarget = null
+                                    refreshViewers()
+                                }
+                            }
+                        }
+                    },
+                    failure = viewerNameFailure,
+                    saving = viewerSaving,
+                )
+            }
+        }
         if (userQuickActionsVisible) {
             val closeUserQuickActions: () -> Unit = {
                 userQuickActionsVisible = false
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/UserSwitcherNavigation.kt b/app/src/main/java/com/ponzischeme89/memby/ui/UserSwitcherNavigation.kt
index 99961a7..e22e816 100644
--- a/app/src/main/java/com/ponzischeme89/memby/ui/UserSwitcherNavigation.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/UserSwitcherNavigation.kt
@@ -26,3 +26,32 @@ internal fun userSwitcherNextIndex(
         UserSwitcherDirection.DOWN -> (current + 1).coerceAtMost(lastIndex)
     }
 }
+
+/**
+ * The pinned rows below the profile list, in the order they are drawn.
+ *
+ * It is a list rather than four pieces of arithmetic because five things read it — the
+ * requester list's length, the D-pad's lower bound, and each row's own index — and every
+ * one of those was previously written out by hand (`profiles.size + 1`,
+ * `if (showRequests) 2 else 1`, `actionCount - 1`). A count that disagreed with the rows
+ * actually drawn is how the last item in a menu becomes unreachable, and a fifth
+ * conditional row is exactly the change that breaks it. This is the shape `QuickAction`
+ * already moved to for the same reason.
+ */
+internal enum class UserSwitcherMenuItem { VIEWERS, NOTIFICATIONS, REQUESTS, SETTINGS, MANAGE_USERS }
+
+/**
+ * Who's watching first, because it changes *whose* menu this is: the notifications and
+ * requests below it belong to whichever viewer it selects, so offering it after them would
+ * put the answer below the things that depend on it.
+ */
+internal fun userSwitcherMenuItems(
+    showRequests: Boolean,
+    showViewers: Boolean = false,
+): List<UserSwitcherMenuItem> = buildList {
+    if (showViewers) add(UserSwitcherMenuItem.VIEWERS)
+    add(UserSwitcherMenuItem.NOTIFICATIONS)
+    if (showRequests) add(UserSwitcherMenuItem.REQUESTS)
+    add(UserSwitcherMenuItem.SETTINGS)
+    add(UserSwitcherMenuItem.MANAGE_USERS)
+}
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackFontAwesome.kt b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackFontAwesome.kt
index 7e4de10..af4e308 100644
--- a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackFontAwesome.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackFontAwesome.kt
@@ -3,6 +3,8 @@ package com.ponzischeme89.memby.ui.theme
 import com.composables.icons.fontawesome.FontAwesome
 import com.composables.icons.fontawesome.solid.AngleDoubleLeft
 import com.composables.icons.fontawesome.solid.ArrowDown
+import com.composables.icons.fontawesome.solid.Pen
+import com.composables.icons.fontawesome.solid.TrashAlt
 import com.composables.icons.fontawesome.solid.ArrowLeft
 import com.composables.icons.fontawesome.solid.ArrowRight
 import com.composables.icons.fontawesome.solid.ArrowUp
@@ -100,6 +102,8 @@ internal val fontAwesomeIconPack = MembyIconPack(
         MembyIcon.Add to { FontAwesome.Solid.Plus },
         MembyIcon.Close to { FontAwesome.Solid.Times },
         MembyIcon.Refresh to { FontAwesome.Solid.Sync },
+        MembyIcon.Rename to { FontAwesome.Solid.Pen },
+        MembyIcon.Remove to { FontAwesome.Solid.TrashAlt },
         MembyIcon.ChevronLeft to { FontAwesome.Solid.ChevronLeft },
         MembyIcon.ChevronRight to { FontAwesome.Solid.ChevronRight },
         MembyIcon.ChevronDown to { FontAwesome.Solid.ChevronDown },
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackLucide.kt b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackLucide.kt
index 8fb0c98..61534d5 100644
--- a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackLucide.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPackLucide.kt
@@ -13,6 +13,8 @@ import com.composables.icons.lucide.Building2
 import com.composables.icons.lucide.CalendarClock
 import com.composables.icons.lucide.CalendarDays
 import com.composables.icons.lucide.Check
+import com.composables.icons.lucide.Pencil
+import com.composables.icons.lucide.Trash2
 import com.composables.icons.lucide.ChevronDown
 import com.composables.icons.lucide.ChevronLeft
 import com.composables.icons.lucide.ChevronRight
@@ -100,6 +102,8 @@ internal val lucideIconPack = MembyIconPack(
         MembyIcon.Add to { Lucide.Plus },
         MembyIcon.Close to { Lucide.X },
         MembyIcon.Refresh to { Lucide.RefreshCw },
+        MembyIcon.Rename to { Lucide.Pencil },
+        MembyIcon.Remove to { Lucide.Trash2 },
         MembyIcon.ChevronLeft to { Lucide.ChevronLeft },
         MembyIcon.ChevronRight to { Lucide.ChevronRight },
         MembyIcon.ChevronDown to { Lucide.ChevronDown },
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPacks.kt b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPacks.kt
index 2e780c6..4f8077e 100644
--- a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPacks.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIconPacks.kt
@@ -24,8 +24,10 @@ import androidx.compose.material.icons.filled.ChevronLeft
 import androidx.compose.material.icons.filled.ChevronRight
 import androidx.compose.material.icons.filled.Close
 import androidx.compose.material.icons.filled.Devices
+import androidx.compose.material.icons.filled.DeleteOutline
 import androidx.compose.material.icons.filled.DoneAll
 import androidx.compose.material.icons.filled.Event
+import androidx.compose.material.icons.filled.Edit
 import androidx.compose.material.icons.filled.Favorite
 import androidx.compose.material.icons.filled.FavoriteBorder
 import androidx.compose.material.icons.filled.FirstPage
@@ -118,6 +120,8 @@ object MaterialIconPack {
         MembyIcon.Add to { Icons.Default.Add },
         MembyIcon.Close to { Icons.Default.Close },
         MembyIcon.Refresh to { Icons.Default.Refresh },
+        MembyIcon.Rename to { Icons.Default.Edit },
+        MembyIcon.Remove to { Icons.Default.DeleteOutline },
         MembyIcon.ChevronLeft to { Icons.Default.ChevronLeft },
         MembyIcon.ChevronRight to { Icons.Default.ChevronRight },
         MembyIcon.ChevronDown to { Icons.Default.KeyboardArrowDown },
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIcons.kt b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIcons.kt
index 2fe6322..22d2bba 100644
--- a/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIcons.kt
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/theme/MembyIcons.kt
@@ -53,6 +53,12 @@ enum class MembyIcon {
     Close,
     Refresh,
 
+    // Editing a thing rather than acting on media: the manage-viewers list is what needed
+    // them, and they are named for the job so a pack answering with a pencil and a pack
+    // answering with a pen both sit under a name that stays true.
+    Rename,
+    Remove,
+
     // Movement
     ChevronLeft,
     ChevronRight,
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerControls.kt b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerControls.kt
new file mode 100644
index 0000000..e0f91bc
--- /dev/null
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerControls.kt
@@ -0,0 +1,108 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import androidx.compose.foundation.background
+import androidx.compose.foundation.border
+import androidx.compose.foundation.clickable
+import androidx.compose.foundation.layout.Row
+import androidx.compose.foundation.layout.Spacer
+import androidx.compose.foundation.layout.padding
+import androidx.compose.foundation.layout.size
+import androidx.compose.foundation.layout.width
+import androidx.compose.foundation.shape.RoundedCornerShape
+import androidx.compose.runtime.Composable
+import androidx.compose.runtime.getValue
+import androidx.compose.runtime.mutableStateOf
+import androidx.compose.runtime.remember
+import androidx.compose.runtime.setValue
+import androidx.compose.ui.Alignment
+import androidx.compose.ui.Modifier
+import androidx.compose.ui.draw.clip
+import androidx.compose.ui.focus.onFocusChanged
+import androidx.compose.ui.graphics.Color
+import androidx.compose.ui.unit.dp
+import androidx.compose.ui.unit.sp
+import androidx.tv.material3.Icon
+import androidx.tv.material3.Text
+import com.ponzischeme89.memby.ui.theme.MembyAccent
+import com.ponzischeme89.memby.ui.theme.MembyAccentInk
+import com.ponzischeme89.memby.ui.theme.MembyControlSurface
+import com.ponzischeme89.memby.ui.theme.MembyDisabledText
+import com.ponzischeme89.memby.ui.theme.MembyIcon
+import com.ponzischeme89.memby.ui.theme.MembyMutedText
+import com.ponzischeme89.memby.ui.theme.MembyOutline
+import com.ponzischeme89.memby.ui.theme.MembyPanelCorner
+import com.ponzischeme89.memby.ui.theme.mark
+
+/**
+ * The one button the three viewer screens are built from.
+ *
+ * There were nearly three of it — the picker's Add and Manage, the manage list's Rename and
+ * Remove, and the name screen's confirm and cancel — all the same shape at the same size in
+ * the same green, written on three different days. This is the rule the rest of the app
+ * already follows for Play (`ui/MembyButtons.kt`) and for detail-page cards
+ * (`Modifier.detailCardFocus`): one language per kind of control, or the copies drift and a
+ * viewer notices before anybody else does.
+ *
+ * [emphasised] marks the answer the screen is *for* — adding the person, saving the name —
+ * so that on a row of two the destructive or the neutral one is never the one wearing the
+ * accent. It is a quiet outline the rest of the time, which is the same distinction
+ * `ExitConfirmation` draws between staying and closing.
+ */
+@Composable
+internal fun ViewerActionButton(
+    label: String,
+    icon: MembyIcon,
+    onClick: () -> Unit,
+    modifier: Modifier = Modifier,
+    emphasised: Boolean = false,
+    enabled: Boolean = true,
+    /**
+     * Draws the button as though the remote were on it. Robolectric's window never takes
+     * focus and the ring is the whole of what says which answer a press would take, so a
+     * capture of a two-answer row would otherwise prove nothing — the flag `ExitConfirmation`
+     * carries, for the same reason.
+     */
+    focusedForCapture: Boolean = false,
+) {
+    var hasFocus by remember { mutableStateOf(false) }
+    val focused = hasFocus || focusedForCapture
+    val shape = RoundedCornerShape(MembyPanelCorner)
+    // Disabled is drawn rather than removed only where the control is the point of the
+    // screen: the confirm button on the name screen is what explains what to do next, and
+    // a button that appeared once enough had been typed would move the row under a thumb.
+    // Everywhere the control is optional it is removed instead — see the picker's Add.
+    val background = when {
+        !enabled -> Color.Transparent
+        focused -> MembyAccent
+        emphasised -> MembyAccent.copy(alpha = 0.16f)
+        else -> MembyControlSurface
+    }
+    val content = when {
+        !enabled -> MembyDisabledText
+        focused -> MembyAccentInk
+        emphasised -> MembyAccent
+        else -> MembyMutedText
+    }
+    Row(
+        verticalAlignment = Alignment.CenterVertically,
+        modifier = modifier
+            .clip(shape)
+            .background(background)
+            // The outline survives being disabled: without it a dimmed button has no fill and
+            // no edge, and reads as a label somebody forgot to finish rather than as a control
+            // waiting for a name to be typed.
+            .border(1.dp, if (focused) Color.Transparent else MembyOutline, shape)
+            .onFocusChanged { hasFocus = it.isFocused }
+            .clickable(enabled = enabled, onClick = onClick)
+            .padding(horizontal = 20.dp, vertical = 12.dp),
+    ) {
+        Icon(
+            imageVector = icon.mark,
+            contentDescription = null,
+            tint = content,
+            modifier = Modifier.size(20.dp),
+        )
+        Spacer(Modifier.width(10.dp))
+        Text(text = label, color = content, fontSize = 15.sp)
+    }
+}
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerEditing.kt b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerEditing.kt
new file mode 100644
index 0000000..96c5f5e
--- /dev/null
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerEditing.kt
@@ -0,0 +1,116 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import com.ponzischeme89.memby.data.model.MembyViewer
+
+/**
+ * The rules behind naming a person, kept pure so they can be tested without a television.
+ *
+ * Naming is the whole of what this feature needed and did not have: the gateway's routes
+ * and the repository's calls have existed since viewers shipped, and both the Add and the
+ * Manage controls opened the *account* list instead, because a name has to be typed and
+ * this app has one text-entry idiom — the search keyboard — that nothing else reused.
+ */
+
+/**
+ * The longest name the gateway will accept, in characters rather than bytes, because that
+ * is what it counts in runes on the other side.
+ *
+ * It is enforced here by *refusing the keypress* rather than by rejecting the save. A
+ * remote types one character at a time and a limit that only announces itself at the end
+ * is one somebody discovers after typing a sentence.
+ */
+internal const val MAX_VIEWER_NAME_LENGTH = 40
+
+/** What the name-entry screen is being opened for. */
+internal sealed interface ViewerNameTarget {
+    /** A new person under this account. */
+    data object Add : ViewerNameTarget
+
+    /** Renaming somebody who is already here. */
+    data class Rename(val viewer: MembyViewer) : ViewerNameTarget
+}
+
+/** The name the screen opens holding: empty for a new person, their own for a rename. */
+internal fun viewerNameFor(target: ViewerNameTarget): String = when (target) {
+    ViewerNameTarget.Add -> ""
+    is ViewerNameTarget.Rename -> target.viewer.name
+}
+
+internal fun viewerNameHeading(target: ViewerNameTarget): String = when (target) {
+    ViewerNameTarget.Add -> "Who is watching?"
+    is ViewerNameTarget.Rename -> "Rename ${target.viewer.name}"
+}
+
+/**
+ * The button names the *outcome*, not the screen — "Add viewer" rather than "Save",
+ * because on a television the label under the focus ring is commonly the only thing
+ * saying what a confirm press is about to do.
+ */
+internal fun viewerNameAction(target: ViewerNameTarget): String = when (target) {
+    ViewerNameTarget.Add -> "Add viewer"
+    is ViewerNameTarget.Rename -> "Save name"
+}
+
+/**
+ * Adds one typed character, or refuses it at the limit.
+ *
+ * Returning the unchanged name is what makes the refusal silent, which is the right
+ * failure here: the keyboard is on screen, the name is on screen above it, and a key that
+ * simply stops writing is self-explanatory in a way an error message about a maximum is
+ * not.
+ */
+internal fun viewerNameWith(current: String, typed: String): String =
+    if (current.length + typed.length > MAX_VIEWER_NAME_LENGTH) current else current + typed
+
+/**
+ * What is wrong with this name, or null when nothing is.
+ *
+ * Two refusals and they fail for different reasons. A blank name is refused because the
+ * gateway refuses it, and a card with no name on it is not a person anybody could pick.
+ * A **repeated** name is refused by this app alone — the gateway is perfectly happy to
+ * hold two people called Sam — because the picker is a row of faces with a name under
+ * each, and two identical names is a choice nobody in the household can make.
+ *
+ * The comparison ignores case and surrounding space, since "sam" and "Sam " are the same
+ * answer to "who is this", and a rename skips the person being renamed so that correcting
+ * somebody's capitalisation is not refused as a duplicate of themselves.
+ */
+internal fun viewerNameError(
+    name: String,
+    existing: List<MembyViewer>,
+    target: ViewerNameTarget,
+): String? {
+    val trimmed = name.trim()
+    if (trimmed.isEmpty()) return "Type a name first."
+    val renaming = (target as? ViewerNameTarget.Rename)?.viewer?.id
+    val clash = existing.any { it.id != renaming && it.name.trim().equals(trimmed, ignoreCase = true) }
+    return if (clash) "There is already somebody called $trimmed." else null
+}
+
+/** Whether the confirm button does anything yet. */
+internal fun viewerNameSubmittable(
+    name: String,
+    existing: List<MembyViewer>,
+    target: ViewerNameTarget,
+): Boolean = viewerNameError(name, existing, target) == null
+
+/**
+ * The people the manage screen can actually change.
+ *
+ * The main viewer is listed but never editable: its name is the Emby account's and belongs
+ * to Emby, which is why `store.UpdateShadowViewer` refuses it and why removing it is not
+ * offered at all — an account with no main viewer has nothing left to fall back to.
+ */
+internal fun viewerIsEditable(viewer: MembyViewer): Boolean = !viewer.isMain
+
+/**
+ * Where the manage list puts focus after somebody is removed.
+ *
+ * The row that took their place, falling back to the last row when the one removed was at
+ * the end, and to nothing at all when the list has emptied — the rule
+ * [profileFocusIndexAfterRemoval][com.ponzischeme89.memby.ui.profileFocusIndexAfterRemoval]
+ * already follows, for the same reason: a viewer who has just deleted three people in a
+ * row must not be sent back to the top of the list between each one.
+ */
+internal fun viewerFocusIndexAfterRemoval(removedIndex: Int, remainingCount: Int): Int? =
+    if (remainingCount <= 0) null else removedIndex.coerceIn(0, remainingCount - 1)
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerManageScreen.kt b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerManageScreen.kt
new file mode 100644
index 0000000..3039800
--- /dev/null
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerManageScreen.kt
@@ -0,0 +1,324 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import androidx.activity.compose.BackHandler
+import androidx.compose.foundation.background
+import androidx.compose.foundation.border
+import androidx.compose.foundation.layout.Arrangement
+import androidx.compose.foundation.layout.Box
+import androidx.compose.foundation.layout.Column
+import androidx.compose.foundation.layout.PaddingValues
+import androidx.compose.foundation.layout.Row
+import androidx.compose.foundation.layout.Spacer
+import androidx.compose.foundation.layout.fillMaxSize
+import androidx.compose.foundation.layout.fillMaxWidth
+import androidx.compose.foundation.layout.height
+import androidx.compose.foundation.layout.padding
+import androidx.compose.foundation.layout.size
+import androidx.compose.foundation.layout.width
+import androidx.compose.foundation.lazy.LazyColumn
+import androidx.compose.foundation.lazy.itemsIndexed
+import androidx.compose.foundation.shape.CircleShape
+import androidx.compose.foundation.shape.RoundedCornerShape
+import androidx.compose.runtime.Composable
+import androidx.compose.runtime.LaunchedEffect
+import androidx.compose.runtime.getValue
+import androidx.compose.runtime.mutableStateOf
+import androidx.compose.runtime.remember
+import androidx.compose.runtime.setValue
+import androidx.compose.ui.Alignment
+import androidx.compose.ui.Modifier
+import androidx.compose.ui.draw.clip
+import androidx.compose.ui.focus.FocusRequester
+import androidx.compose.ui.focus.focusRequester
+import androidx.compose.ui.focus.onFocusChanged
+import androidx.compose.ui.graphics.Color
+import androidx.compose.ui.text.font.FontWeight
+import androidx.compose.ui.text.style.TextAlign
+import androidx.compose.ui.text.style.TextOverflow
+import androidx.compose.ui.unit.dp
+import androidx.compose.ui.unit.sp
+import androidx.tv.material3.Text
+import com.ponzischeme89.memby.data.model.MembyViewer
+import com.ponzischeme89.memby.ui.distinctForKeys
+import com.ponzischeme89.memby.ui.theme.MembyAccent
+import com.ponzischeme89.memby.ui.theme.MembyControlSurface
+import com.ponzischeme89.memby.ui.theme.MembyControlSurfaceRaised
+import com.ponzischeme89.memby.ui.theme.MembyIcon
+import com.ponzischeme89.memby.ui.theme.MembyMutedText
+import com.ponzischeme89.memby.ui.theme.MembyOnSurface
+import com.ponzischeme89.memby.ui.theme.MembyOutline
+import com.ponzischeme89.memby.ui.theme.MembyPanelCorner
+import com.ponzischeme89.memby.ui.theme.MembyQuietText
+import com.ponzischeme89.memby.ui.theme.MembySurface
+
+/**
+ * The people under this account, and what can be done about them.
+ *
+ * It is a *list* where the picker is a row of faces, because the two answer different
+ * questions. The picker asks "who is watching", which is a glance and one press; this asks
+ * "who is here", which is read one line at a time and acted on per person — the same
+ * distinction the alerts page draws between a badge and its inbox.
+ *
+ * Stateless but for the remote's own business: which row a removal is aimed at, and where
+ * focus goes when that row disappears. The caller owns the list and the requests.
+ */
+@Composable
+fun ViewerManageScreen(
+    viewers: List<MembyViewer>,
+    onRename: (MembyViewer) -> Unit,
+    onRemove: (MembyViewer) -> Unit,
+    onAdd: () -> Unit,
+    onClose: () -> Unit,
+    modifier: Modifier = Modifier,
+    canAddViewer: Boolean = true,
+    /** The viewer a request is in flight for, so a second press cannot start a second one. */
+    busyViewerId: String? = null,
+) {
+    // Ids come off a wire and a keyed list throws on a repeat — see ui/ListKeys.kt.
+    val people = remember(viewers) { viewers.distinctForKeys(MembyViewer::id) }
+    var pendingRemoval by remember { mutableStateOf<MembyViewer?>(null) }
+    var removalReturnIndex by remember { mutableStateOf<Int?>(null) }
+    val renameFocus = remember(people) { List(people.size) { FocusRequester() } }
+    val addFocus = remember { FocusRequester() }
+
+    // Focus lands on the row that took the removed one's place rather than back at the top,
+    // because emptying a household of guests is a run of presses and being sent to the top
+    // between each one loses the viewer's place every time.
+    LaunchedEffect(people) {
+        val index = removalReturnIndex?.let { viewerFocusIndexAfterRemoval(it, people.size) }
+        removalReturnIndex = null
+        val target = index ?: people.indexOfFirst(::viewerIsEditable).takeIf { it >= 0 }
+        runCatching {
+            target?.let { renameFocus.getOrNull(it)?.requestFocus() } ?: addFocus.requestFocus()
+        }
+    }
+
+    Box(modifier.fillMaxSize().background(MembySurface)) {
+        Column(
+            Modifier
+                .fillMaxSize()
+                .padding(horizontal = 72.dp, vertical = 40.dp),
+        ) {
+            Text("VIEWERS", color = MembyAccent, fontSize = 11.sp, fontWeight = FontWeight.Bold)
+            Spacer(Modifier.height(4.dp))
+            Text(
+                text = "Who is under this account",
+                color = MembyOnSurface,
+                fontSize = 28.sp,
+                fontWeight = FontWeight.SemiBold,
+            )
+            Spacer(Modifier.height(4.dp))
+            Text(
+                text = "Everybody here keeps their own Continue Watching, watched history " +
+                    "and favourites. Only the account itself is synced with Emby.",
+                color = MembyQuietText,
+                fontSize = 14.sp,
+            )
+            Spacer(Modifier.height(22.dp))
+
+            LazyColumn(
+                modifier = Modifier.fillMaxWidth().weight(1f),
+                verticalArrangement = Arrangement.spacedBy(10.dp),
+                contentPadding = PaddingValues(bottom = 12.dp),
+            ) {
+                itemsIndexed(people, key = { _, viewer -> viewer.id }) { index, viewer ->
+                    ViewerManageRow(
+                        viewer = viewer,
+                        busy = viewer.id == busyViewerId,
+                        onRename = { onRename(viewer) },
+                        onRemove = {
+                            removalReturnIndex = index
+                            pendingRemoval = viewer
+                        },
+                        renameModifier = Modifier.focusRequester(renameFocus[index]),
+                    )
+                }
+            }
+
+            Spacer(Modifier.height(14.dp))
+            Row(horizontalArrangement = Arrangement.spacedBy(14.dp)) {
+                if (canAddViewer) {
+                    ViewerActionButton(
+                        label = "Add viewer",
+                        icon = MembyIcon.Add,
+                        onClick = onAdd,
+                        emphasised = true,
+                        modifier = Modifier.focusRequester(addFocus),
+                    )
+                }
+                ViewerActionButton(label = "Done", icon = MembyIcon.Check, onClick = onClose)
+            }
+        }
+
+        pendingRemoval?.let { viewer ->
+            ViewerRemovalConfirmation(
+                viewer = viewer,
+                onCancel = {
+                    removalReturnIndex = null
+                    pendingRemoval = null
+                },
+                onConfirm = {
+                    pendingRemoval = null
+                    onRemove(viewer)
+                },
+            )
+        }
+    }
+}
+
+/**
+ * One person and the two things that can be done to them.
+ *
+ * The row holds **two focus targets** rather than opening a menu, the shape the alerts page
+ * settled on for the same reason: a remote has one confirm key, and a press that opened a
+ * list of actions would make renaming somebody three presses deep for no gain. Down still
+ * reaches the next row from either, so the second target costs nothing to somebody who only
+ * ever renames.
+ *
+ * The **main viewer has neither**. Its name is the Emby account's — `UpdateShadowViewer`
+ * refuses to touch it — and removing it would leave the account with nothing to fall back
+ * to. It is still listed, because a list of the people here that omitted the person whose
+ * watching actually reaches Emby would be the more confusing of the two.
+ */
+@Composable
+private fun ViewerManageRow(
+    viewer: MembyViewer,
+    busy: Boolean,
+    onRename: () -> Unit,
+    onRemove: () -> Unit,
+    renameModifier: Modifier = Modifier,
+) {
+    var hasFocus by remember { mutableStateOf(false) }
+    val shape = RoundedCornerShape(MembyPanelCorner)
+    Row(
+        verticalAlignment = Alignment.CenterVertically,
+        modifier = Modifier
+            .fillMaxWidth()
+            // The lit surface is the *row's*, driven by hasFocus rather than isFocused, or
+            // the row goes dark the moment the remote steps sideways into its own control.
+            .onFocusChanged { hasFocus = it.hasFocus }
+            .clip(shape)
+            .background(if (hasFocus) MembyControlSurfaceRaised else MembyControlSurface)
+            .border(1.dp, if (hasFocus) MembyAccent else Color.Transparent, shape)
+            .padding(horizontal = 20.dp, vertical = 14.dp),
+    ) {
+        Box(
+            contentAlignment = Alignment.Center,
+            modifier = Modifier
+                .size(46.dp)
+                .clip(CircleShape)
+                .background(MembySurface)
+                .border(1.dp, MembyOutline, CircleShape),
+        ) {
+            Text(
+                text = viewer.initials,
+                color = MembyOnSurface,
+                fontSize = 18.sp,
+                fontWeight = FontWeight.SemiBold,
+            )
+        }
+        Spacer(Modifier.width(16.dp))
+        Column(Modifier.weight(1f)) {
+            Text(
+                text = viewer.name,
+                color = MembyOnSurface,
+                fontSize = 18.sp,
+                maxLines = 1,
+                overflow = TextOverflow.Ellipsis,
+            )
+            Text(
+                text = when {
+                    busy -> "Working…"
+                    viewer.isMain -> "The account itself — named by Emby, and synced with it"
+                    else -> "Watches privately; nothing reaches Emby"
+                },
+                color = MembyQuietText,
+                fontSize = 13.sp,
+                maxLines = 1,
+                overflow = TextOverflow.Ellipsis,
+            )
+        }
+        if (viewerIsEditable(viewer)) {
+            Spacer(Modifier.width(16.dp))
+            ViewerActionButton(
+                label = "Rename",
+                icon = MembyIcon.Rename,
+                onClick = onRename,
+                enabled = !busy,
+                modifier = renameModifier,
+            )
+            Spacer(Modifier.width(10.dp))
+            ViewerActionButton(
+                label = "Remove",
+                icon = MembyIcon.Remove,
+                onClick = onRemove,
+                enabled = !busy,
+            )
+        }
+    }
+}
+
+/**
+ * The full-stop question, because removing somebody deletes everything Memby kept for them
+ * and there is nothing to undo it with.
+ *
+ * It follows `ExitConfirmation`'s rules, which are the app's rules for a question asked over
+ * the thing it is about: the two answers **do not look alike**, the safe one takes focus
+ * first, and **Back means keep** — it is the key that raised the panel, and pressing it
+ * again must not be what deletes a person.
+ */
+@Composable
+internal fun ViewerRemovalConfirmation(
+    viewer: MembyViewer,
+    onCancel: () -> Unit,
+    onConfirm: () -> Unit,
+    /** Draws the keep button lit, so a capture states which answer a press would take. */
+    focusedForCapture: Boolean = false,
+) {
+    val keepFocus = remember { FocusRequester() }
+    BackHandler(onBack = onCancel)
+    LaunchedEffect(viewer.id) { runCatching { keepFocus.requestFocus() } }
+    Box(
+        Modifier.fillMaxSize().background(Color.Black.copy(alpha = 0.78f)),
+        contentAlignment = Alignment.Center,
+    ) {
+        Column(
+            modifier = Modifier
+                .width(520.dp)
+                .background(MembyControlSurface, RoundedCornerShape(18.dp))
+                .padding(32.dp),
+            horizontalAlignment = Alignment.CenterHorizontally,
+            verticalArrangement = Arrangement.spacedBy(16.dp),
+        ) {
+            Text(
+                text = "Remove ${viewer.name}?",
+                color = MembyOnSurface,
+                fontSize = 24.sp,
+                fontWeight = FontWeight.SemiBold,
+            )
+            Text(
+                text = "What they were part-way through, what they had watched and their " +
+                    "favourites are deleted, on every television in the house. Nothing on " +
+                    "the Emby account changes.",
+                color = MembyMutedText,
+                fontSize = 15.sp,
+                textAlign = TextAlign.Center,
+            )
+            Row(horizontalArrangement = Arrangement.spacedBy(14.dp)) {
+                ViewerActionButton(
+                    label = "Keep ${viewer.name}",
+                    icon = MembyIcon.Close,
+                    onClick = onCancel,
+                    emphasised = true,
+                    focusedForCapture = focusedForCapture,
+                    modifier = Modifier.focusRequester(keepFocus),
+                )
+                ViewerActionButton(
+                    label = "Remove",
+                    icon = MembyIcon.Remove,
+                    onClick = onConfirm,
+                )
+            }
+        }
+    }
+}
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerNameEntry.kt b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerNameEntry.kt
new file mode 100644
index 0000000..91bec3d
--- /dev/null
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerNameEntry.kt
@@ -0,0 +1,241 @@
+@file:OptIn(androidx.compose.ui.ExperimentalComposeUiApi::class)
+
+package com.ponzischeme89.memby.ui.viewers
+
+import androidx.compose.foundation.background
+import androidx.compose.foundation.border
+import androidx.compose.foundation.layout.Arrangement
+import androidx.compose.foundation.layout.Box
+import androidx.compose.foundation.layout.Column
+import androidx.compose.foundation.layout.Row
+import androidx.compose.foundation.layout.Spacer
+import androidx.compose.foundation.layout.fillMaxSize
+import androidx.compose.foundation.layout.fillMaxWidth
+import androidx.compose.foundation.layout.height
+import androidx.compose.foundation.layout.padding
+import androidx.compose.foundation.layout.width
+import androidx.compose.foundation.shape.RoundedCornerShape
+import androidx.compose.runtime.Composable
+import androidx.compose.runtime.LaunchedEffect
+import androidx.compose.runtime.getValue
+import androidx.compose.runtime.mutableStateOf
+import androidx.compose.runtime.remember
+import androidx.compose.runtime.setValue
+import androidx.compose.ui.Alignment
+import androidx.compose.ui.Modifier
+import androidx.compose.ui.focus.FocusRequester
+import androidx.compose.ui.focus.focusRequester
+import androidx.compose.ui.input.key.KeyEventType
+import androidx.compose.ui.input.key.onPreviewKeyEvent
+import androidx.compose.ui.input.key.type
+import androidx.compose.ui.input.key.utf16CodePoint
+import androidx.compose.ui.graphics.Color
+import androidx.compose.ui.text.font.FontWeight
+import androidx.compose.ui.text.style.TextAlign
+import androidx.compose.ui.text.style.TextOverflow
+import androidx.compose.ui.unit.dp
+import androidx.compose.ui.unit.sp
+import androidx.tv.material3.Text
+import com.ponzischeme89.memby.data.model.MembyViewer
+import com.ponzischeme89.memby.ui.search.BACKSPACE_CODE
+import com.ponzischeme89.memby.ui.search.FIRST_PRINTABLE_CODE
+import com.ponzischeme89.memby.ui.search.TvKeyboard
+import com.ponzischeme89.memby.ui.theme.MembyIcon
+import com.ponzischeme89.memby.ui.theme.MembyOnSurface
+import com.ponzischeme89.memby.ui.theme.MembyOutline
+import com.ponzischeme89.memby.ui.theme.MembyPanelCorner
+import com.ponzischeme89.memby.ui.theme.MembyQuietText
+import com.ponzischeme89.memby.ui.theme.MembySurface
+
+/**
+ * What a refusal is printed in. A literal rather than a token, the stance every status
+ * colour in this app takes: it carries meaning of its own, and a palette that could repaint
+ * it could make a refusal look like a confirmation.
+ */
+private val ViewerRefusal = Color(0xFFFF8A80)
+
+/**
+ * Naming a person, which is the one thing this feature could not do from a television.
+ *
+ * It reuses the **search keyboard** rather than growing a second one. Two on-screen
+ * keyboards in one app is two focus contracts to keep in step, and the one thing a viewer
+ * must never have to relearn is where the letters are — which is the note [TvKeyboard]
+ * already carries, written before there was a second caller to prove it.
+ *
+ * Stateless, the stance the picker and `SignInContent` take: the caller owns the name, the
+ * request and what happens after it, so the screenshot test can render every state of it
+ * with no gateway.
+ */
+@Composable
+internal fun ViewerNameEntry(
+    target: ViewerNameTarget,
+    name: String,
+    existing: List<MembyViewer>,
+    onNameChanged: (String) -> Unit,
+    onConfirm: () -> Unit,
+    onCancel: () -> Unit,
+    modifier: Modifier = Modifier,
+    /**
+     * What the gateway said when it refused. It is kept apart from the local rules in
+     * [viewerNameError] on purpose: one is a sentence about what is typed and is true
+     * before anything is sent, the other is what came back, and showing them in one slot
+     * would let a stale server refusal sit under a name that has since been corrected.
+     */
+    failure: String? = null,
+    saving: Boolean = false,
+) {
+    val keyboardEntry = remember { FocusRequester() }
+    val keyboardReturn = remember { FocusRequester() }
+    val confirmFocus = remember { FocusRequester() }
+    var lastKeyIndex by remember { mutableStateOf(0) }
+
+    // The keyboard, not the confirm button: somebody who opened this screen came to type.
+    LaunchedEffect(target) { runCatching { keyboardEntry.requestFocus() } }
+
+    val localError = viewerNameError(name, existing, target)
+    // The local rule is only worth printing once there is something to be wrong about — a
+    // screen that opens by telling somebody their empty name is empty is scolding them for
+    // not having started.
+    val message = failure ?: localError.takeIf { name.isNotEmpty() }
+    val canConfirm = localError == null && !saving
+
+    Column(
+        modifier = modifier
+            .fillMaxSize()
+            .background(MembySurface)
+            .padding(horizontal = 48.dp, vertical = 24.dp)
+            // A USB keyboard, or a phone remote app sending key events, types into the same
+            // name the on-screen keys do — the Search tab's rule, and the same limits: only
+            // printable characters and backspace are consumed, so D-pad and Back fall
+            // through untouched and the screen can still be left.
+            .onPreviewKeyEvent { event ->
+                if (event.type != KeyEventType.KeyDown) return@onPreviewKeyEvent false
+                val code = event.utf16CodePoint
+                when {
+                    code == BACKSPACE_CODE -> {
+                        onNameChanged(name.dropLast(1)); true
+                    }
+                    code >= FIRST_PRINTABLE_CODE -> {
+                        onNameChanged(viewerNameWith(name, code.toChar().toString())); true
+                    }
+                    else -> false
+                }
+            },
+        horizontalAlignment = Alignment.CenterHorizontally,
+    ) {
+        Text(
+            text = viewerNameHeading(target),
+            color = MembyOnSurface,
+            fontSize = 26.sp,
+            fontWeight = FontWeight.SemiBold,
+        )
+        Spacer(Modifier.height(4.dp))
+        Text(
+            text = "They keep their own Continue Watching, watched history and favourites. " +
+                "Nothing they watch reaches Emby.",
+            color = MembyQuietText,
+            fontSize = 13.sp,
+            textAlign = TextAlign.Center,
+        )
+        Spacer(Modifier.height(12.dp))
+
+        NamePlate(name = name)
+
+        // Reserved rather than conditional, the rule the picker's "Synced with Emby" line
+        // follows: a message appearing under the plate would push the keyboard down by a
+        // line at the moment somebody is typing into it.
+        //
+        // Deliberately not the accent: every affirmative thing on a Memby screen is green,
+        // and a refusal wearing the confirmation colour reads at a glance as the name
+        // having been accepted. This is the red the search tab's own refusals use.
+        Text(
+            text = message ?: " ",
+            color = ViewerRefusal,
+            fontSize = 13.sp,
+            maxLines = 1,
+            overflow = TextOverflow.Ellipsis,
+            modifier = Modifier.padding(top = 6.dp),
+        )
+        Spacer(Modifier.height(6.dp))
+
+        // The keyboard is the child that gives way, never the buttons under it.
+        //
+        // A Column hands each child what the ones before it left over, so the confirm row —
+        // being last — was measured from the remainder and rendered as two squeezed slivers
+        // with their labels pressed out. Weighted children are measured from what the
+        // *unweighted* ones leave, so this inverts it: the buttons take their natural size
+        // first and the letters give up a row if a set is short of height. It is the same
+        // inversion the home hero makes for its Play chip, and it broke here in the same way.
+        Box(Modifier.width(340.dp).weight(1f, fill = false)) {
+            TvKeyboard(
+                // There is no rail beside this screen and no results grid to its right, so
+                // both edges are dead ends rather than jumps to a distant control: a screen
+                // this small has nowhere for focus to go sideways that would not be a
+                // surprise.
+                navigationFocusRequester = FocusRequester.Cancel,
+                resultsEntry = FocusRequester.Cancel,
+                keyboardEntry = keyboardEntry,
+                keyboardReturn = keyboardReturn,
+                lastKeyIndex = lastKeyIndex,
+                hasResultsTarget = false,
+                onKeyFocused = { lastKeyIndex = it },
+                onCharacter = { onNameChanged(viewerNameWith(name, it)) },
+                onBackspace = { onNameChanged(name.dropLast(1)) },
+                onClear = { onNameChanged("") },
+                // No submit key. The keyboard's own Search key is a lookup that costs
+                // something; here the confirm is a decision about a person and belongs
+                // beside the way out of the screen, not in the middle of the letters.
+                onSearch = null,
+                compact = true,
+            )
+        }
+
+        Spacer(Modifier.height(14.dp))
+        Row(horizontalArrangement = Arrangement.spacedBy(14.dp)) {
+            ViewerActionButton(
+                label = "Cancel",
+                icon = MembyIcon.Close,
+                onClick = onCancel,
+            )
+            ViewerActionButton(
+                label = if (saving) "Saving…" else viewerNameAction(target),
+                icon = MembyIcon.Check,
+                onClick = { if (canConfirm) onConfirm() },
+                emphasised = true,
+                enabled = canConfirm,
+                modifier = Modifier.focusRequester(confirmFocus),
+            )
+        }
+    }
+}
+
+/**
+ * What has been typed, shown at the size the room can read.
+ *
+ * The caret is drawn rather than blinking: nothing on this screen may animate, because an
+ * animation here would run for as long as somebody takes to type a name, and this app ships
+ * to boxes with nothing spare. A steady mark says the same thing.
+ */
+@Composable
+private fun NamePlate(name: String) {
+    Box(
+        contentAlignment = Alignment.Center,
+        modifier = Modifier
+            .width(340.dp)
+            .height(56.dp)
+            .background(MembySurface, RoundedCornerShape(MembyPanelCorner))
+            .border(1.dp, MembyOutline, RoundedCornerShape(MembyPanelCorner))
+            .padding(horizontal = 16.dp),
+    ) {
+        Text(
+            text = if (name.isEmpty()) "Type a name" else name + "|",
+            color = if (name.isEmpty()) MembyQuietText else MembyOnSurface,
+            fontSize = 24.sp,
+            fontWeight = if (name.isEmpty()) FontWeight.Normal else FontWeight.SemiBold,
+            maxLines = 1,
+            overflow = TextOverflow.Ellipsis,
+            modifier = Modifier.fillMaxWidth(),
+            textAlign = TextAlign.Center,
+        )
+    }
+}
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerPicker.kt b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerPicker.kt
new file mode 100644
index 0000000..2eca7a7
--- /dev/null
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerPicker.kt
@@ -0,0 +1,242 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import androidx.compose.animation.core.animateFloatAsState
+import androidx.compose.foundation.background
+import androidx.compose.foundation.border
+import androidx.compose.foundation.clickable
+import androidx.compose.foundation.layout.Arrangement
+import androidx.compose.foundation.layout.Box
+import androidx.compose.foundation.layout.Column
+import androidx.compose.foundation.layout.PaddingValues
+import androidx.compose.foundation.layout.Row
+import androidx.compose.foundation.layout.Spacer
+import androidx.compose.foundation.layout.fillMaxSize
+import androidx.compose.foundation.layout.height
+import androidx.compose.foundation.layout.padding
+import androidx.compose.foundation.layout.size
+import androidx.compose.foundation.layout.width
+import androidx.compose.foundation.lazy.LazyRow
+import androidx.compose.foundation.lazy.itemsIndexed
+import androidx.compose.foundation.lazy.rememberLazyListState
+import androidx.compose.foundation.shape.CircleShape
+import androidx.compose.runtime.Composable
+import androidx.compose.runtime.LaunchedEffect
+import androidx.compose.runtime.getValue
+import androidx.compose.runtime.mutableStateOf
+import androidx.compose.runtime.remember
+import androidx.compose.runtime.setValue
+import androidx.compose.ui.Alignment
+import androidx.compose.ui.Modifier
+import androidx.compose.ui.draw.clip
+import androidx.compose.ui.focus.FocusRequester
+import androidx.compose.ui.focus.focusRequester
+import androidx.compose.ui.focus.onFocusChanged
+import androidx.compose.ui.graphics.Color
+import androidx.compose.ui.graphics.graphicsLayer
+import androidx.compose.ui.text.font.FontWeight
+import androidx.compose.ui.text.style.TextAlign
+import androidx.compose.ui.text.style.TextOverflow
+import androidx.compose.ui.unit.dp
+import androidx.compose.ui.unit.sp
+import androidx.tv.material3.Text
+import com.ponzischeme89.memby.data.model.MembyViewer
+import com.ponzischeme89.memby.ui.distinctForKeys
+import com.ponzischeme89.memby.ui.theme.MembyAccent
+import com.ponzischeme89.memby.ui.theme.MembyAccentInk
+import com.ponzischeme89.memby.ui.theme.MembyControlSurface
+import com.ponzischeme89.memby.ui.theme.MembyIcon
+import com.ponzischeme89.memby.ui.theme.MembyMutedText
+import com.ponzischeme89.memby.ui.theme.MembyOnSurface
+import com.ponzischeme89.memby.ui.theme.MembyOutline
+import com.ponzischeme89.memby.ui.theme.MembyQuietText
+import com.ponzischeme89.memby.ui.theme.MembySurface
+
+/**
+ * "Who's watching?" — the people under one Memby account.
+ *
+ * It is deliberately a full screen rather than another row in the user switcher. That panel
+ * lists *accounts* and the actions beside them, and a viewer is a different grain of thing:
+ * a household picks a person the way they pick one on any television service, by looking at
+ * a row of faces. Folding them into the same 292dp column would have made two unrelated
+ * questions look like one list.
+ *
+ * Stateless on purpose, the stance `SignInContent` and the detail panes take: everything it
+ * needs is a parameter, so [ViewerPickerScreenshotTest] can render it with no gateway, and
+ * the caller owns the requests.
+ */
+@Composable
+fun ViewerPicker(
+    viewers: List<MembyViewer>,
+    activeViewerId: String,
+    onViewerSelected: (MembyViewer) -> Unit,
+    onAddViewer: () -> Unit,
+    onManageViewers: () -> Unit,
+    modifier: Modifier = Modifier,
+    /**
+     * Whether an "Add viewer" card is offered. False once the household has reached the
+     * gateway's limit — the control is *removed* rather than dimmed, the stance the two
+     * optional transport controls take: a remote is driven by a D-pad, and a dead stop on
+     * the way to the next control is worse than no control at all.
+     */
+    canAddViewer: Boolean = true,
+    loading: Boolean = false,
+) {
+    // Ids come off a wire and a keyed LazyRow throws on a repeat, taking the screen with
+    // it. Deduplicate, never disambiguate — see ui/ListKeys.kt.
+    val people = remember(viewers) { viewers.distinctForKeys(MembyViewer::id) }
+    val cardFocusers = remember(people) { List(people.size) { FocusRequester() } }
+    val listState = rememberLazyListState()
+
+    // Focus opens on whoever is watching rather than on the first card. A television is
+    // switched on by the person who last used it far more often than not, so the common
+    // case is one confirm press instead of a walk along the row.
+    val initialIndex = remember(people, activeViewerId) {
+        viewerPickerInitialIndex(people, activeViewerId)
+    }
+    LaunchedEffect(people, initialIndex) {
+        if (people.isEmpty()) return@LaunchedEffect
+        listState.scrollToItem(viewerPickerScrollIndex(initialIndex))
+        runCatching { cardFocusers[initialIndex].requestFocus() }
+    }
+
+    Column(
+        modifier = modifier
+            .fillMaxSize()
+            .background(MembySurface)
+            .padding(horizontal = 48.dp, vertical = 40.dp),
+        horizontalAlignment = Alignment.CenterHorizontally,
+        verticalArrangement = Arrangement.Center,
+    ) {
+        Text(
+            text = "Who's watching?",
+            color = MembyOnSurface,
+            fontSize = 34.sp,
+            fontWeight = FontWeight.SemiBold,
+        )
+        Spacer(Modifier.height(6.dp))
+        Text(
+            text = "Everyone keeps their own Continue Watching and their own watched history.",
+            color = MembyQuietText,
+            fontSize = 15.sp,
+            textAlign = TextAlign.Center,
+        )
+        Spacer(Modifier.height(34.dp))
+
+        if (people.isEmpty()) {
+            // "Still fetching" and "nobody here" are different things to be told — the
+            // distinction the player's cast panel makes with its own `loaded` flag.
+            Text(
+                text = if (loading) "Loading viewers…" else "No viewers yet.",
+                color = MembyMutedText,
+                fontSize = 16.sp,
+            )
+        } else {
+            LazyRow(
+                state = listState,
+                horizontalArrangement = Arrangement.spacedBy(20.dp),
+                contentPadding = PaddingValues(horizontal = 8.dp),
+            ) {
+                itemsIndexed(people, key = { _, viewer -> viewer.id }) { index, viewer ->
+                    ViewerCard(
+                        viewer = viewer,
+                        selected = viewerIsActive(viewer, activeViewerId),
+                        onClick = { onViewerSelected(viewer) },
+                        modifier = Modifier.focusRequester(cardFocusers[index]),
+                    )
+                }
+            }
+        }
+
+        Spacer(Modifier.height(30.dp))
+        Row {
+            if (canAddViewer) {
+                ViewerActionButton(
+                    label = "Add viewer",
+                    icon = MembyIcon.Add,
+                    onClick = onAddViewer,
+                )
+                Spacer(Modifier.width(14.dp))
+            }
+            ViewerActionButton(
+                label = "Manage",
+                icon = MembyIcon.Settings,
+                onClick = onManageViewers,
+            )
+        }
+    }
+}
+
+/**
+ * One person, as a face and a name.
+ *
+ * The animated scale is read only inside [graphicsLayer], never in the composable body, so
+ * travelling the row redraws two cards rather than recomposing every card in it — the rule
+ * every focus treatment in this app follows.
+ */
+@Composable
+private fun ViewerCard(
+    viewer: MembyViewer,
+    selected: Boolean,
+    onClick: () -> Unit,
+    modifier: Modifier = Modifier,
+) {
+    var focused by remember { mutableStateOf(false) }
+    val scale by animateFloatAsState(if (focused) 1.06f else 1f, label = "viewerCardScale")
+
+    Column(
+        horizontalAlignment = Alignment.CenterHorizontally,
+        modifier = modifier
+            .width(150.dp)
+            .graphicsLayer {
+                scaleX = scale
+                scaleY = scale
+            }
+            .onFocusChanged { focused = it.isFocused }
+            .clickable(onClick = onClick),
+    ) {
+        Box(
+            contentAlignment = Alignment.Center,
+            modifier = Modifier
+                .size(112.dp)
+                .clip(CircleShape)
+                .background(if (focused) MembyAccent else MembyControlSurface)
+                .border(
+                    width = if (selected) 3.dp else 1.dp,
+                    color = when {
+                        focused -> Color.Transparent
+                        selected -> MembyAccent
+                        else -> MembyOutline
+                    },
+                    shape = CircleShape,
+                ),
+        ) {
+            Text(
+                text = viewer.initials,
+                color = if (focused) MembyAccentInk else MembyOnSurface,
+                fontSize = 40.sp,
+                fontWeight = FontWeight.SemiBold,
+            )
+        }
+        Spacer(Modifier.height(12.dp))
+        Text(
+            text = viewer.name,
+            color = if (focused) MembyOnSurface else MembyMutedText,
+            fontSize = 16.sp,
+            maxLines = 1,
+            overflow = TextOverflow.Ellipsis,
+            textAlign = TextAlign.Center,
+        )
+        // The main viewer is the one whose watching reaches Emby, and saying so is most of
+        // the difference between a household understanding this feature and being puzzled
+        // by it. The line is *reserved* rather than conditional, or a card without it would
+        // sit taller than the one beside it — the rule the cast grid's character line
+        // follows.
+        Text(
+            text = if (viewer.isMain) "Synced with Emby" else " ",
+            color = MembyQuietText,
+            fontSize = 12.sp,
+            maxLines = 1,
+            textAlign = TextAlign.Center,
+        )
+    }
+}
diff --git a/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerSelection.kt b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerSelection.kt
new file mode 100644
index 0000000..8b761f2
--- /dev/null
+++ b/app/src/main/java/com/ponzischeme89/memby/ui/viewers/ViewerSelection.kt
@@ -0,0 +1,94 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import com.ponzischeme89.memby.data.model.MembyViewer
+
+/**
+ * The rules the picker is built on, kept pure so they can be tested without a television.
+ *
+ * All three are about the same awkwardness: a blank active id means "the account's own
+ * viewer", because that is what the absence of the `X-Memby-Viewer` header means to the
+ * gateway. Writing the main viewer's id into the setting instead would work equally well
+ * on the wire and would be worse in one specific way — an app that had never been told the
+ * account's Emby user id could not then express "nobody in particular", which is the state
+ * every existing install starts in.
+ */
+
+/**
+ * How many shadow viewers an account may hold. Mirrors `store.MaxShadowViewers` on the
+ * gateway, which is the one that enforces it — this copy only decides whether the picker
+ * offers the control, so that a household at the limit is never handed a button whose only
+ * possible outcome is a refusal.
+ */
+internal const val MAX_SHADOW_VIEWERS = 7
+
+/** Whether [viewer] is the one this television is currently watching as. */
+internal fun viewerIsActive(viewer: MembyViewer, activeViewerId: String): Boolean =
+    if (activeViewerId.isEmpty()) viewer.isMain else viewer.id == activeViewerId
+
+/**
+ * Where the picker opens focus.
+ *
+ * On whoever is watching, falling back to the first card. A television is switched on by
+ * the person who last used it far more often than not, so the common case should be one
+ * confirm press rather than a walk along the row — and an id this account no longer
+ * recognises must still land somewhere real rather than off the end of the list.
+ */
+internal fun viewerPickerInitialIndex(viewers: List<MembyViewer>, activeViewerId: String): Int {
+    if (viewers.isEmpty()) return 0
+    val index = viewers.indexOfFirst { viewerIsActive(it, activeViewerId) }
+    return if (index >= 0) index else 0
+}
+
+/**
+ * What the launcher calls whoever is watching.
+ *
+ * Empty for the account's own viewer, which is the whole point: a household that has never
+ * added anybody must not have a name badge appear over its launcher explaining a feature it
+ * is not using. Only a *shadow* viewer is somebody worth naming, because only then is there
+ * a question of whose evening it is.
+ */
+internal fun activeViewerLabel(activeViewerId: String, activeViewerName: String): String =
+    if (activeViewerId.isEmpty()) "" else activeViewerName.trim()
+
+/**
+ * Whether this television should offer the picker at all.
+ *
+ * Two conditions, and both matter. There is no gateway to ask on the direct path, so there
+ * is exactly one viewer and it is the account. And an account with a single viewer is one
+ * nobody has added anybody to — offering "Who's watching?" there is a question with one
+ * answer, which reads as a fault rather than as a feature waiting to be used. The entry
+ * point that *adds* the first viewer therefore lives with the other account management,
+ * not behind this.
+ */
+internal fun shouldOfferViewerPicker(gatewayMode: Boolean, viewerCount: Int): Boolean =
+    gatewayMode && viewerCount > 1
+
+/**
+ * What the user menu's row is called.
+ *
+ * It names the *person* once somebody other than the account is watching, because that is
+ * the one thing a household needs to be able to check at a glance — "am I about to add this
+ * to Alessandra's Continue Watching or to mine?" — and the menu is where they would look.
+ * With the account's own viewer selected there is nobody to name, so it asks the question
+ * instead.
+ */
+internal fun viewerMenuLabel(activeViewerId: String, activeViewerName: String): String {
+    val name = activeViewerLabel(activeViewerId, activeViewerName)
+    return if (name.isEmpty()) "Who's watching?" else "Watching as $name"
+}
+
+/**
+ * Where the row is scrolled so the picker opens with context.
+ *
+ * Scrolling straight to the focused card pins it against the left edge, and the people
+ * before it disappear with nothing on screen saying they are there — a household of six
+ * whose fourth viewer is watching would open on what looks like a list starting at them.
+ * Leaving one card visible behind the focused one is the cheapest possible answer: it says
+ * "there is more this way" without a chevron, a fade or anything else to maintain.
+ *
+ * It is separate from [viewerPickerInitialIndex] because they answer different questions —
+ * one is where the remote is, the other is what the eye can see — and conflating them would
+ * mean focus landing on the wrong person to make the scroll look right.
+ */
+internal fun viewerPickerScrollIndex(focusedIndex: Int): Int =
+    (focusedIndex - 1).coerceAtLeast(0)
diff --git a/app/src/test/java/com/ponzischeme89/memby/ui/requests/RequestPresentationTest.kt b/app/src/test/java/com/ponzischeme89/memby/ui/requests/RequestPresentationTest.kt
index c580e0f..0c0bbf2 100644
--- a/app/src/test/java/com/ponzischeme89/memby/ui/requests/RequestPresentationTest.kt
+++ b/app/src/test/java/com/ponzischeme89/memby/ui/requests/RequestPresentationTest.kt
@@ -1,7 +1,8 @@
 package com.ponzischeme89.memby.ui.requests
 
-import com.ponzischeme89.memby.ui.userSwitcherActionCount
 import com.ponzischeme89.memby.ui.UserSwitcherDirection
+import com.ponzischeme89.memby.ui.UserSwitcherMenuItem
+import com.ponzischeme89.memby.ui.userSwitcherMenuItems
 import com.ponzischeme89.memby.ui.userSwitcherNextIndex
 import org.junit.Assert.assertEquals
 import org.junit.Assert.assertFalse
@@ -146,38 +147,49 @@ class RequestPresentationTest {
     }
 
     @Test
-    fun `the switcher's action count matches the rows actually drawn`() {
-        assertEquals(3, userSwitcherActionCount(showRequests = false))
-        assertEquals(4, userSwitcherActionCount(showRequests = true))
+    fun `the switcher's rows are exactly the ones its conditions ask for`() {
+        assertEquals(3, userSwitcherMenuItems(showRequests = false).size)
+        assertEquals(4, userSwitcherMenuItems(showRequests = true).size)
+        assertEquals(4, userSwitcherMenuItems(showRequests = false, showViewers = true).size)
+        assertEquals(5, userSwitcherMenuItems(showRequests = true, showViewers = true).size)
+
+        // Who is watching comes first, because the rows below it belong to whichever
+        // viewer it selects; Manage users stays last, where a menu's escape hatch belongs.
+        val full = userSwitcherMenuItems(showRequests = true, showViewers = true)
+        assertEquals(UserSwitcherMenuItem.VIEWERS, full.first())
+        assertEquals(UserSwitcherMenuItem.MANAGE_USERS, full.last())
+
+        // An optional row is absent rather than present-and-dead, so nothing below it
+        // shifts under a D-pad that has already started travelling.
+        assertFalse(UserSwitcherMenuItem.VIEWERS in userSwitcherMenuItems(showRequests = true))
+        assertFalse(UserSwitcherMenuItem.REQUESTS in userSwitcherMenuItems(showRequests = false))
     }
 
     @Test
-    fun `the D-pad reaches the last switcher row whether or not Requests is shown`() {
-        // The bug this guards is the one that makes Manage users unreachable: an action
-        // count that disagrees with the number of rows caps the D-pad one row short.
+    fun `the D-pad reaches the last switcher row whatever is shown`() {
+        // The bug this guards is the one that makes Manage users unreachable: a row count
+        // that disagrees with the rows actually drawn caps the D-pad one row short. It is
+        // run over every combination because each new optional row is a fresh chance to
+        // reintroduce it.
         val profiles = listOf("p1", "p2")
-        val withRequests = userSwitcherActionCount(showRequests = true)
-        var index = 0
-        repeat(10) {
-            index = userSwitcherNextIndex(
-                currentIndex = index,
-                profileCount = profiles.size,
-                direction = UserSwitcherDirection.DOWN,
-                actionCount = withRequests,
-            )
+        for (requests in listOf(false, true)) {
+            for (people in listOf(false, true)) {
+                val rows = userSwitcherMenuItems(requests, people).size
+                var index = 0
+                repeat(12) {
+                    index = userSwitcherNextIndex(
+                        currentIndex = index,
+                        profileCount = profiles.size,
+                        direction = UserSwitcherDirection.DOWN,
+                        actionCount = rows,
+                    )
+                }
+                assertEquals(
+                    "requests=$requests viewers=$people",
+                    profiles.size + rows - 1,
+                    index,
+                )
+            }
         }
-        assertEquals(profiles.size + withRequests - 1, index)
-
-        val withoutRequests = userSwitcherActionCount(showRequests = false)
-        index = 0
-        repeat(10) {
-            index = userSwitcherNextIndex(
-                currentIndex = index,
-                profileCount = profiles.size,
-                direction = UserSwitcherDirection.DOWN,
-                actionCount = withoutRequests,
-            )
-        }
-        assertEquals(profiles.size + withoutRequests - 1, index)
     }
 }
diff --git a/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerEditingTest.kt b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerEditingTest.kt
new file mode 100644
index 0000000..4312210
--- /dev/null
+++ b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerEditingTest.kt
@@ -0,0 +1,114 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import com.ponzischeme89.memby.data.model.MembyViewer
+import org.junit.Assert.assertEquals
+import org.junit.Assert.assertFalse
+import org.junit.Assert.assertNotNull
+import org.junit.Assert.assertNull
+import org.junit.Assert.assertTrue
+import org.junit.Test
+
+/**
+ * The rules behind naming a person. They are pure so they can be pinned here, which matters
+ * because the failures they prevent are all the same shape: a name that reached the gateway
+ * and came back refused, after somebody had typed it one character at a time with a remote.
+ */
+class ViewerEditingTest {
+
+    private val household = listOf(
+        MembyViewer(id = "emby-user-1", name = "Matt", kind = MembyViewer.KIND_MAIN),
+        MembyViewer(id = "v1", name = "Alessandra", kind = MembyViewer.KIND_SHADOW),
+    )
+
+    @Test
+    fun `a blank name is refused`() {
+        assertNotNull(viewerNameError("", household, ViewerNameTarget.Add))
+        assertNotNull(viewerNameError("   ", household, ViewerNameTarget.Add))
+        assertFalse(viewerNameSubmittable("", household, ViewerNameTarget.Add))
+    }
+
+    /**
+     * The gateway is perfectly happy to hold two people called Sam. This app is not: the
+     * picker is a row of faces with a name under each, and two identical names is a choice
+     * nobody in the household can make.
+     */
+    @Test
+    fun `a name already in the house is refused, whatever its case`() {
+        assertNotNull(viewerNameError("Alessandra", household, ViewerNameTarget.Add))
+        assertNotNull(viewerNameError("  alessandra ", household, ViewerNameTarget.Add))
+        // The account's own name counts too — it is a card in the same row.
+        assertNotNull(viewerNameError("Matt", household, ViewerNameTarget.Add))
+        assertNull(viewerNameError("Sam", household, ViewerNameTarget.Add))
+    }
+
+    /**
+     * Correcting somebody's own capitalisation must not be refused as a duplicate of
+     * themselves, which is the one case a plain "is this name taken" check gets wrong.
+     */
+    @Test
+    fun `a rename may keep the name it started with`() {
+        val target = ViewerNameTarget.Rename(household[1])
+        assertNull(viewerNameError("Alessandra", household, target))
+        assertNull(viewerNameError("alessandra", household, target))
+        // Somebody else's name is still taken.
+        assertNotNull(viewerNameError("Matt", household, target))
+    }
+
+    /**
+     * The limit is enforced by refusing the keypress rather than by rejecting the save. A
+     * remote types one character at a time, and a limit that only announces itself at the
+     * end is one somebody discovers after typing a sentence.
+     */
+    @Test
+    fun `typing stops at the limit rather than overrunning it`() {
+        val full = "x".repeat(MAX_VIEWER_NAME_LENGTH)
+        assertEquals(full, viewerNameWith(full, "y"))
+        val nearly = "x".repeat(MAX_VIEWER_NAME_LENGTH - 1)
+        assertEquals(nearly + "y", viewerNameWith(nearly, "y"))
+        // A paste-sized addition that would overrun is refused whole rather than truncated:
+        // half of what somebody dictated is worse than none of it.
+        assertEquals(nearly, viewerNameWith(nearly, "yz"))
+    }
+
+    /** The screen opens holding the name being changed, and nothing for a new person. */
+    @Test
+    fun `the screen opens on the right name`() {
+        assertEquals("", viewerNameFor(ViewerNameTarget.Add))
+        assertEquals("Alessandra", viewerNameFor(ViewerNameTarget.Rename(household[1])))
+    }
+
+    /**
+     * The button names the outcome rather than the screen, because on a television the
+     * label under the focus ring is commonly the only thing saying what a press will do.
+     */
+    @Test
+    fun `the confirm button names what it will do`() {
+        assertEquals("Add viewer", viewerNameAction(ViewerNameTarget.Add))
+        assertEquals("Save name", viewerNameAction(ViewerNameTarget.Rename(household[1])))
+    }
+
+    /**
+     * The main viewer's name is the Emby account's and belongs to Emby —
+     * `store.UpdateShadowViewer` refuses to touch it — so the manage list must not offer
+     * a control whose only possible outcome is a refusal.
+     */
+    @Test
+    fun `the account itself cannot be renamed or removed`() {
+        assertFalse(viewerIsEditable(household[0]))
+        assertTrue(viewerIsEditable(household[1]))
+    }
+
+    /**
+     * Where focus lands after somebody is removed. Emptying a household of guests is a run
+     * of presses, and being sent back to the top between each one loses the viewer's place
+     * every time.
+     */
+    @Test
+    fun `focus follows a removal down the list`() {
+        assertEquals(1, viewerFocusIndexAfterRemoval(removedIndex = 1, remainingCount = 3))
+        // The last row went; the one above it takes the focus.
+        assertEquals(1, viewerFocusIndexAfterRemoval(removedIndex = 2, remainingCount = 2))
+        // Nothing left to focus is a real answer, and the caller sends focus to Add.
+        assertNull(viewerFocusIndexAfterRemoval(removedIndex = 0, remainingCount = 0))
+    }
+}
diff --git a/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerManagementScreenshotTest.kt b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerManagementScreenshotTest.kt
new file mode 100644
index 0000000..5e14557
--- /dev/null
+++ b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerManagementScreenshotTest.kt
@@ -0,0 +1,168 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import androidx.compose.ui.test.junit4.createComposeRule
+import androidx.compose.ui.test.onRoot
+import com.github.takahirom.roborazzi.captureRoboImage
+import com.ponzischeme89.memby.data.model.MembyViewer
+import com.ponzischeme89.memby.ui.theme.MembyTheme
+import org.junit.Rule
+import org.junit.Test
+import org.junit.runner.RunWith
+import org.robolectric.RobolectricTestRunner
+import org.robolectric.annotation.Config
+import org.robolectric.annotation.GraphicsMode
+
+/**
+ * The two screens that let a household run this feature without an admin console, rendered
+ * to `build/screenshots/viewers/` with no gateway.
+ *
+ * ```powershell
+ * .\gradlew.bat :app:testDebugUnitTest --tests "*ViewerManagementScreenshotTest"
+ * ```
+ *
+ * These are the captures worth having because the claims they make are not the kind a unit
+ * test can check. The name screen has to fit a heading, what has been typed, a keyboard and
+ * two buttons into 540dp with the bottom of the column where overscan bites; the manage list
+ * has to make "this person is the Emby account and cannot be changed" read as deliberate
+ * rather than as two buttons that failed to draw; and the removal question has to make the
+ * safe answer and the destructive one impossible to confuse at three metres.
+ */
+@RunWith(RobolectricTestRunner::class)
+@GraphicsMode(GraphicsMode.Mode.NATIVE)
+@Config(sdk = [34], qualifiers = "w960dp-h540dp-television-xhdpi")
+class ViewerManagementScreenshotTest {
+
+    @get:Rule
+    val compose = createComposeRule()
+
+    private val household = listOf(
+        MembyViewer(id = "emby-user-1", name = "Matt", kind = MembyViewer.KIND_MAIN),
+        MembyViewer(id = "v1", name = "Alessandra", kind = MembyViewer.KIND_SHADOW),
+        MembyViewer(id = "v2", name = "Guest", kind = MembyViewer.KIND_SHADOW),
+    )
+
+    /** A new person, nothing typed. The plate has to read as somewhere to type into. */
+    @Test
+    fun `adding somebody, before anything is typed`() {
+        captureName("viewers-name-empty", ViewerNameTarget.Add, name = "")
+    }
+
+    /** Part-way through. The keyboard must not have moved when the plate filled. */
+    @Test
+    fun `adding somebody, part-way through the name`() {
+        captureName("viewers-name-typed", ViewerNameTarget.Add, name = "ALESS")
+    }
+
+    /**
+     * A name already in the house. The message sits in the line reserved for it, so
+     * nothing below it moves — which is the whole reason the line is reserved.
+     */
+    @Test
+    fun `a name the household already has`() {
+        captureName("viewers-name-clash", ViewerNameTarget.Add, name = "GUEST")
+    }
+
+    /** Renaming: the heading names the person, and the plate opens holding their name. */
+    @Test
+    fun `renaming somebody`() {
+        captureName(
+            "viewers-name-rename",
+            ViewerNameTarget.Rename(household[1]),
+            name = "Alessandra",
+        )
+    }
+
+    /** The gateway refused. What was typed is still there to be corrected. */
+    @Test
+    fun `the gateway refused the name`() {
+        captureName(
+            "viewers-name-failed",
+            ViewerNameTarget.Add,
+            name = "SAM",
+            failure = "That could not be saved. Try again.",
+        )
+    }
+
+    @Test
+    fun `the manage list`() {
+        compose.setContent {
+            MembyTheme {
+                ViewerManageScreen(
+                    viewers = household,
+                    onRename = {},
+                    onRemove = {},
+                    onAdd = {},
+                    onClose = {},
+                )
+            }
+        }
+        compose.onRoot().captureRoboImage("build/screenshots/viewers/viewers-manage.png")
+    }
+
+    /**
+     * At the limit, so Add is gone rather than dimmed — the stance the picker takes, and
+     * worth capturing because removing a control rebalances the row beside it.
+     */
+    @Test
+    fun `the manage list with the household full`() {
+        val full = household + (3..7).map {
+            MembyViewer(id = "v$it", name = "Viewer $it", kind = MembyViewer.KIND_SHADOW)
+        }
+        compose.setContent {
+            MembyTheme {
+                ViewerManageScreen(
+                    viewers = full,
+                    onRename = {},
+                    onRemove = {},
+                    onAdd = {},
+                    onClose = {},
+                    canAddViewer = false,
+                    busyViewerId = "v1",
+                )
+            }
+        }
+        compose.onRoot().captureRoboImage("build/screenshots/viewers/viewers-manage-full.png")
+    }
+
+    /**
+     * The full-stop question. Robolectric's window never takes focus and the focus ring is
+     * the whole of what says which answer a press would take, so the safe answer is drawn
+     * lit — otherwise the capture would prove nothing about the one thing it exists for.
+     */
+    @Test
+    fun `removing somebody is asked about first`() {
+        compose.setContent {
+            MembyTheme {
+                ViewerRemovalConfirmation(
+                    viewer = household[1],
+                    onCancel = {},
+                    onConfirm = {},
+                    focusedForCapture = true,
+                )
+            }
+        }
+        compose.onRoot().captureRoboImage("build/screenshots/viewers/viewers-remove-confirm.png")
+    }
+
+    private fun captureName(
+        file: String,
+        target: ViewerNameTarget,
+        name: String,
+        failure: String? = null,
+    ) {
+        compose.setContent {
+            MembyTheme {
+                ViewerNameEntry(
+                    target = target,
+                    name = name,
+                    existing = household,
+                    onNameChanged = {},
+                    onConfirm = {},
+                    onCancel = {},
+                    failure = failure,
+                )
+            }
+        }
+        compose.onRoot().captureRoboImage("build/screenshots/viewers/$file.png")
+    }
+}
diff --git a/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerPickerScreenshotTest.kt b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerPickerScreenshotTest.kt
new file mode 100644
index 0000000..df67430
--- /dev/null
+++ b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerPickerScreenshotTest.kt
@@ -0,0 +1,131 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import androidx.compose.ui.test.junit4.createComposeRule
+import androidx.compose.ui.test.onRoot
+import com.github.takahirom.roborazzi.captureRoboImage
+import com.ponzischeme89.memby.data.EmbyProfile
+import com.ponzischeme89.memby.data.model.MembyViewer
+import com.ponzischeme89.memby.ui.UserSwitcherOverlay
+import com.ponzischeme89.memby.ui.theme.MembyTheme
+import org.junit.Rule
+import org.junit.Test
+import org.junit.runner.RunWith
+import org.robolectric.RobolectricTestRunner
+import org.robolectric.annotation.Config
+import org.robolectric.annotation.GraphicsMode
+
+/**
+ * Renders "Who's watching?" to PNGs under `build/screenshots/viewers/`, so the picker can be
+ * looked at without a gateway or a television.
+ *
+ * ```powershell
+ * .\gradlew.bat :app:testDebugUnitTest --tests "*ViewerPickerScreenshotTest"
+ * ```
+ *
+ * This is the screen that has to make the whole feature legible in one glance — that these
+ * are people rather than accounts, and that exactly one of them is the one Emby hears about.
+ * A unit test can check that the "Synced with Emby" caption is produced for the main viewer;
+ * only a capture says whether a row of near-identical circles reads as a choice at three
+ * metres.
+ */
+@RunWith(RobolectricTestRunner::class)
+@GraphicsMode(GraphicsMode.Mode.NATIVE)
+@Config(sdk = [34], qualifiers = "w960dp-h540dp-television-xhdpi")
+class ViewerPickerScreenshotTest {
+
+    @get:Rule
+    val compose = createComposeRule()
+
+    private val household = listOf(
+        MembyViewer(id = "emby-user-1", name = "Matt", kind = MembyViewer.KIND_MAIN),
+        MembyViewer(id = "v1", name = "Alessandra", kind = MembyViewer.KIND_SHADOW),
+        MembyViewer(id = "v2", name = "Guest", kind = MembyViewer.KIND_SHADOW),
+        MembyViewer(id = "v3", name = "Kids", kind = MembyViewer.KIND_SHADOW),
+    )
+
+    @Test
+    fun `a household of four`() {
+        capture("viewers-household", household, activeViewerId = "v1")
+    }
+
+    /**
+     * The account's own viewer selected, which is the state every install starts in and the
+     * one a blank id represents. The capture is the check that the first card reads as
+     * chosen rather than as nothing being chosen at all.
+     */
+    @Test
+    fun `the account itself is watching`() {
+        capture("viewers-account-selected", household, activeViewerId = "")
+    }
+
+    /**
+     * At the limit, so the Add control is gone rather than dimmed. Worth a capture because
+     * removing a control changes the balance of the row underneath the cards, which is the
+     * kind of thing that only looks wrong once it is drawn.
+     */
+    @Test
+    fun `the household is full`() {
+        val full = household + (4..7).map {
+            MembyViewer(id = "v$it", name = "Viewer $it", kind = MembyViewer.KIND_SHADOW)
+        }
+        capture("viewers-full", full, activeViewerId = "v1", canAdd = false)
+    }
+
+    /**
+     * Still fetching. "Loading" and "nobody here" are different things to be told, and this
+     * is the state a television shows for a moment on every cold start.
+     */
+    @Test
+    fun `nothing has arrived yet`() {
+        capture("viewers-loading", emptyList(), activeViewerId = "", loading = true)
+    }
+
+    /**
+     * The way in, so the two screens can be looked at together. The row names whoever is
+     * watching rather than repeating the question, which is the whole reason it is worth
+     * having a label that changes.
+     */
+    @Test
+    fun `the user menu names the viewer`() {
+        compose.setContent {
+            MembyTheme {
+                UserSwitcherOverlay(
+                    profiles = listOf(
+                        EmbyProfile("a", "https://memby.example", "t", "u1", "Matt"),
+                    ),
+                    activeProfileId = "a",
+                    onProfileSelected = {},
+                    onManageProfiles = {},
+                    onDismiss = {},
+                    showViewers = true,
+                    activeViewerId = "v1",
+                    activeViewerName = "Alessandra",
+                )
+            }
+        }
+        compose.onRoot().captureRoboImage("build/screenshots/viewers/viewers-menu-row.png")
+    }
+
+    private fun capture(
+        name: String,
+        viewers: List<MembyViewer>,
+        activeViewerId: String,
+        canAdd: Boolean = true,
+        loading: Boolean = false,
+    ) {
+        compose.setContent {
+            MembyTheme {
+                ViewerPicker(
+                    viewers = viewers,
+                    activeViewerId = activeViewerId,
+                    onViewerSelected = {},
+                    onAddViewer = {},
+                    onManageViewers = {},
+                    canAddViewer = canAdd,
+                    loading = loading,
+                )
+            }
+        }
+        compose.onRoot().captureRoboImage("build/screenshots/viewers/$name.png")
+    }
+}
diff --git a/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerSelectionTest.kt b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerSelectionTest.kt
new file mode 100644
index 0000000..29453c5
--- /dev/null
+++ b/app/src/test/java/com/ponzischeme89/memby/ui/viewers/ViewerSelectionTest.kt
@@ -0,0 +1,122 @@
+package com.ponzischeme89.memby.ui.viewers
+
+import com.ponzischeme89.memby.data.model.MembyViewer
+import org.junit.Assert.assertEquals
+import org.junit.Assert.assertFalse
+import org.junit.Assert.assertTrue
+import org.junit.Test
+
+class ViewerSelectionTest {
+
+    private fun main(id: String = "emby-user-1", name: String = "Matt") =
+        MembyViewer(id = id, name = name, kind = MembyViewer.KIND_MAIN)
+
+    private fun shadow(id: String, name: String) =
+        MembyViewer(id = id, name = name, kind = MembyViewer.KIND_SHADOW)
+
+    /**
+     * A blank id means the account's own viewer, because that is what the absence of the
+     * `X-Memby-Viewer` header means to the gateway. Every rule here has to agree about it
+     * or the picker will show nobody selected on the state every install starts in.
+     */
+    @Test
+    fun `a blank active id selects the account's own viewer`() {
+        val people = listOf(main(), shadow("v1", "Alessandra"))
+
+        assertTrue(viewerIsActive(people[0], ""))
+        assertFalse(viewerIsActive(people[1], ""))
+        assertEquals(0, viewerPickerInitialIndex(people, ""))
+    }
+
+    @Test
+    fun `a named viewer is the selected one`() {
+        val people = listOf(main(), shadow("v1", "Alessandra"), shadow("v2", "Guest"))
+
+        assertFalse(viewerIsActive(people[0], "v2"))
+        assertTrue(viewerIsActive(people[2], "v2"))
+        assertEquals(2, viewerPickerInitialIndex(people, "v2"))
+    }
+
+    /**
+     * A viewer deleted on another television leaves this one holding an id nothing
+     * recognises. Focus must still land on a card that exists rather than off the end of
+     * the row.
+     */
+    @Test
+    fun `an unknown viewer still lands focus on a real card`() {
+        val people = listOf(main(), shadow("v1", "Alessandra"))
+
+        assertEquals(0, viewerPickerInitialIndex(people, "v-deleted"))
+        assertEquals(0, viewerPickerInitialIndex(emptyList(), "v1"))
+    }
+
+    /**
+     * Two conditions, and both matter. There is nobody to ask on the direct path, and an
+     * account nobody has added a viewer to would be offered a question with one answer —
+     * which reads as a fault rather than as a feature waiting to be used.
+     */
+    @Test
+    fun `the picker is offered only where there is a choice to make`() {
+        assertFalse(shouldOfferViewerPicker(gatewayMode = false, viewerCount = 4))
+        assertFalse(shouldOfferViewerPicker(gatewayMode = true, viewerCount = 1))
+        assertFalse(shouldOfferViewerPicker(gatewayMode = true, viewerCount = 0))
+        assertTrue(shouldOfferViewerPicker(gatewayMode = true, viewerCount = 2))
+    }
+
+    /**
+     * The label names the person once somebody other than the account is watching, and asks
+     * the question otherwise — a household running no viewers must not have a name badge
+     * appear over its launcher explaining a feature it is not using.
+     */
+    @Test
+    fun `the menu row names whoever is watching`() {
+        assertEquals("Who's watching?", viewerMenuLabel("", ""))
+        assertEquals("Who's watching?", viewerMenuLabel("", "Matt"))
+        assertEquals("Watching as Alessandra", viewerMenuLabel("v1", "Alessandra"))
+        assertEquals("Watching as Guest", viewerMenuLabel("v2", "  Guest  "))
+    }
+
+    @Test
+    fun `the launcher names only a shadow viewer`() {
+        assertEquals("", activeViewerLabel("", "Matt"))
+        assertEquals("Alessandra", activeViewerLabel("v1", "Alessandra"))
+    }
+
+    /**
+     * The avatar is the only thing telling two people apart at three metres, so a viewer
+     * with no usable name must not produce a blank circle beside a lettered one.
+     */
+    @Test
+    fun `initials prefer the short name and survive an empty one`() {
+        assertEquals("M", main(name = "Matt").initials)
+        assertEquals("A", shadow("v1", "alessandra").initials)
+        assertEquals(
+            "L",
+            MembyViewer(id = "v2", name = "Alessandra", shortName = "Less").initials,
+        )
+        assertEquals("", MembyViewer(id = "v3", name = "   ").initials)
+    }
+
+    @Test
+    fun `kind decides whether watching reaches Emby`() {
+        assertTrue(main().isMain)
+        assertFalse(shadow("v1", "Alessandra").isMain)
+        // A viewer from a gateway that sent no kind is not treated as the publishing one:
+        // the failure of guessing wrong in that direction is somebody else's watch history.
+        assertFalse(MembyViewer(id = "v4", name = "Unknown").isMain)
+    }
+
+    /**
+     * Focus and scroll answer different questions: one is where the remote is, the other is
+     * what the eye can see. Keeping a card behind the focused one is what stops the picker
+     * opening on what looks like a list starting at whoever happens to be watching.
+     */
+    @Test
+    fun `the row keeps one card of context behind the focused one`() {
+        assertEquals(0, viewerPickerScrollIndex(0))
+        assertEquals(0, viewerPickerScrollIndex(1))
+        assertEquals(2, viewerPickerScrollIndex(3))
+        // Never negative, whatever it is handed.
+        assertEquals(0, viewerPickerScrollIndex(-4))
+    }
+}
diff --git a/server/internal/api/admin.go b/server/internal/api/admin.go
index 8e75175..0c65cce 100644
--- a/server/internal/api/admin.go
+++ b/server/internal/api/admin.go
@@ -44,6 +44,10 @@ func (s *Server) adminRoutes() http.Handler {
 	mux.Handle("POST /admin/api/accounts/{userID}/preferences/revisions/{revision}/restore",
 		s.adminAuth(s.handleAdminRestorePreferences))
 	mux.Handle("DELETE /admin/api/accounts/{userID}/recommendations", s.adminAuth(s.handleAdminResetRecommendations))
+	mux.Handle("GET /admin/api/accounts/{userID}/viewers", s.adminAuth(s.handleAdminViewers))
+	mux.Handle("POST /admin/api/accounts/{userID}/viewers", s.adminAuth(s.handleAdminViewers))
+	mux.Handle("PUT /admin/api/accounts/{userID}/viewers/{viewerID}", s.adminAuth(s.handleAdminViewer))
+	mux.Handle("DELETE /admin/api/accounts/{userID}/viewers/{viewerID}", s.adminAuth(s.handleAdminViewer))
 	mux.Handle("PUT /admin/api/accounts/{userID}/recommendations/prompt", s.adminAuth(s.handleAdminPromptRecommendations))
 	mux.Handle("PUT /admin/api/accounts/{userID}/themes", s.adminAuth(s.handleAdminUserThemes))
 	mux.Handle("GET /admin/api/recommendations", s.adminAuth(s.handleAdminRecommendations))
diff --git a/server/internal/api/admin_viewers.go b/server/internal/api/admin_viewers.go
new file mode 100644
index 0000000..e401c27
--- /dev/null
+++ b/server/internal/api/admin_viewers.go
@@ -0,0 +1,137 @@
+package api
+
+import (
+	"encoding/json"
+	"errors"
+	"net/http"
+	"strings"
+
+	"github.com/ponzischeme89/memby/server/internal/store"
+)
+
+// The people under one account, from the operator's side.
+//
+// It lives on the **account page** rather than on a rail entry of its own, which is the
+// whole of the design decision: a viewer only exists under an account, and a top-level
+// page would have to begin by asking which account is being talked about — a question the
+// page an operator reached this from has already answered. It is the arrangement the
+// per-account preference editor and the device list already take.
+//
+// A television can now do all of this for itself, so this is the operator's copy rather
+// than the only way in: what it is for is a household that has asked for help over the
+// phone, and the case a remote genuinely cannot reach — a viewer created on a set that has
+// since been unplugged.
+
+type adminViewersResponse struct {
+	Viewers []store.Viewer `json:"viewers"`
+	// Whether the household's own switch is on. The page says so rather than quietly
+	// offering controls whose effect nothing on any television would show: an operator who
+	// has switched viewers off and then adds one has done something that looks like it
+	// worked and did nothing.
+	Enabled bool `json:"enabled"`
+	// What the gateway will accept, so the console can stop offering Add at the same point
+	// the television does rather than discovering the limit by being refused.
+	MaxShadowViewers int `json:"maxShadowViewers"`
+}
+
+func (s *Server) handleAdminViewers(w http.ResponseWriter, r *http.Request) {
+	userID := strings.TrimSpace(r.PathValue("userID"))
+	if userID == "" {
+		writeError(w, http.StatusBadRequest, "user is required")
+		return
+	}
+	if r.Method == http.MethodPost {
+		s.handleAdminCreateViewer(w, r, userID)
+		return
+	}
+	// The username is only used to name a main viewer that does not exist yet, and an
+	// operator is not the right person to be naming somebody — an account that has never
+	// had a request made against it gets the placeholder, and the television replaces it
+	// with the real Emby name on its first sign-in.
+	viewers, err := s.store.Viewers(r.Context(), userID, "")
+	if err != nil {
+		writeError(w, http.StatusInternalServerError, "could not load viewers")
+		return
+	}
+	writeJSON(w, http.StatusOK, adminViewersResponse{
+		Viewers:          viewers,
+		Enabled:          s.viewersEnabled(r.Context()),
+		MaxShadowViewers: store.MaxShadowViewers,
+	})
+}
+
+func (s *Server) handleAdminCreateViewer(w http.ResponseWriter, r *http.Request, userID string) {
+	var req viewerRequest
+	if json.NewDecoder(http.MaxBytesReader(w, r.Body, 4<<10)).Decode(&req) != nil {
+		writeError(w, http.StatusBadRequest, "malformed request body")
+		return
+	}
+	if strings.TrimSpace(req.Name) == "" || len([]rune(req.Name)) > 40 {
+		writeError(w, http.StatusBadRequest, "a name of up to 40 characters is required")
+		return
+	}
+	viewer, err := s.store.CreateShadowViewer(r.Context(), userID, req.Name, req.ShortName, req.Colour)
+	if err != nil {
+		writeError(w, http.StatusBadRequest, err.Error())
+		return
+	}
+	// The televisions hold a cached list for viewerListTTL, so the write clears it here for
+	// the same reason it does on the client-facing route: a person added from the console
+	// must be pickable on the next request rather than at the end of the window.
+	s.forgetViewers(userID)
+	s.loggerFor(r.Context()).Info("viewer added by operator",
+		"account", userID, "viewer", viewer.ID, "name", viewer.Name)
+	writeJSON(w, http.StatusOK, viewer)
+}
+
+func (s *Server) handleAdminViewer(w http.ResponseWriter, r *http.Request) {
+	userID := strings.TrimSpace(r.PathValue("userID"))
+	viewerID := strings.TrimSpace(r.PathValue("viewerID"))
+	if userID == "" || viewerID == "" {
+		writeError(w, http.StatusBadRequest, "user and viewer are required")
+		return
+	}
+
+	if r.Method == http.MethodDelete {
+		if err := s.store.DeleteShadowViewer(r.Context(), userID, viewerID); err != nil {
+			if errors.Is(err, store.ErrViewerNotFound) {
+				writeError(w, http.StatusNotFound, "no such viewer")
+				return
+			}
+			writeError(w, http.StatusInternalServerError, "could not remove that viewer")
+			return
+		}
+		s.forgetViewers(userID)
+		// Everything cached under this viewer's own key is now about nobody.
+		if err := s.cache.InvalidateUser(r.Context(), viewerID); err != nil {
+			s.loggerFor(r.Context()).Warn("cache invalidation failed", "error", err)
+		}
+		s.loggerFor(r.Context()).Info("viewer removed by operator",
+			"account", userID, "viewer", viewerID)
+		w.WriteHeader(http.StatusNoContent)
+		return
+	}
+
+	var req viewerRequest
+	if json.NewDecoder(http.MaxBytesReader(w, r.Body, 4<<10)).Decode(&req) != nil {
+		writeError(w, http.StatusBadRequest, "malformed request body")
+		return
+	}
+	viewer, err := s.store.UpdateShadowViewer(
+		r.Context(), userID, viewerID, req.Name, req.ShortName, req.Colour,
+	)
+	if err != nil {
+		if errors.Is(err, store.ErrViewerNotFound) {
+			// The main viewer lands here too, and that is the honest answer: its name is
+			// the Emby account's, so as a *shadow* viewer to rename it does not exist.
+			writeError(w, http.StatusNotFound, "no such viewer")
+			return
+		}
+		writeError(w, http.StatusBadRequest, err.Error())
+		return
+	}
+	s.forgetViewers(userID)
+	s.loggerFor(r.Context()).Info("viewer renamed by operator",
+		"account", userID, "viewer", viewer.ID, "name", viewer.Name)
+	writeJSON(w, http.StatusOK, viewer)
+}
diff --git a/server/internal/api/analytics.go b/server/internal/api/analytics.go
index a460630..de738ca 100644
--- a/server/internal/api/analytics.go
+++ b/server/internal/api/analytics.go
@@ -177,7 +177,7 @@ func (s *Server) handleRowAnalytics(w http.ResponseWriter, r *http.Request, sess
 	}
 	for _, event := range events {
 		if event.Event == store.RowEventSelect {
-			_ = s.cache.InvalidateUser(r.Context(), sess.EmbyUserID)
+			_ = s.cache.InvalidateUser(r.Context(), viewerKeyOf(r.Context(), sess))
 			if s.forYou != nil {
 				s.forYou.MarkDirty(context.WithoutCancel(r.Context()), sess)
 			}
diff --git a/server/internal/api/api.go b/server/internal/api/api.go
index 79ec833..d5ae671 100644
--- a/server/internal/api/api.go
+++ b/server/internal/api/api.go
@@ -91,6 +91,8 @@ type Server struct {
 	openSubtitles    *opensubtitles.Client
 	openSubtitlesKey string
 	mdblistMu        sync.Mutex
+	// viewerLists spares every authenticated request a read of the account's people.
+	viewerLists viewerListCache
 	// mdblistSettingsCache spares every row and keystroke a settings read.
 	mdblistSettingsCache mdblistSettingsCache
 	// ratingsWarm fills and renews the durable rating cache behind the viewer, so a row
@@ -267,6 +269,13 @@ func (s *Server) Routes() http.Handler {
 	v1.Handle("PUT /v1/auth/devices/{deviceID}", s.authed(s.handleRenameDevice))
 	v1.Handle("DELETE /v1/auth/devices/{deviceID}", s.authed(s.handleDeleteDevice))
 
+	// Viewers: the people under one account. The list is what the picker draws; every
+	// other route learns who is watching from the X-Memby-Viewer header instead.
+	v1.Handle("GET /v1/viewers", s.authed(s.handleViewers))
+	v1.Handle("POST /v1/viewers", s.authed(s.handleViewers))
+	v1.Handle("PUT /v1/viewers/{viewerID}", s.authed(s.handleViewer))
+	v1.Handle("DELETE /v1/viewers/{viewerID}", s.authed(s.handleViewer))
+
 	v1.Handle("GET /v1/home", s.authed(s.handleHome))
 	v1.Handle("GET /v1/heroes/active", s.authed(s.handleActiveHero))
 	v1.Handle("GET /v1/screensaver", s.authed(s.handleScreensaver))
@@ -435,6 +444,12 @@ func (s *Server) authed(h authedFunc) http.Handler {
 		}
 		sess = s.captureClientIdentity(r, sess)
 		identify(r.Context(), sess)
+		// Resolved once, here, and read out of the context by everything downstream. The
+		// header short-circuits when it is absent, so a household running no viewers pays
+		// a map lookup and nothing else.
+		viewer := s.activeViewer(r.Context(), sess, r)
+		identifyViewer(r.Context(), viewer)
+		r = r.WithContext(withViewer(r.Context(), viewer))
 		policy := s.updatePolicy.get()
 		decision := appupdate.Decide(effectiveUpdatePolicy(policy), clientVersion(r))
 		retireBelow := destructiveUpdateFloor(policy)
@@ -446,7 +461,7 @@ func (s *Server) authed(h authedFunc) http.Handler {
 				s.loggerFor(r.Context()).Error("required-update session delete failed", "error", err)
 			}
 			_ = s.cache.Delete(r.Context(), cache.SessionKey(hexHash(sess.TokenHash)))
-			_ = s.cache.InvalidateUser(r.Context(), sess.EmbyUserID)
+			s.invalidateAccountViews(r.Context(), sess)
 			s.loggerFor(r.Context()).Info("signed out for required update",
 				"device_id", sess.DeviceID,
 				"from", clientLogValue(clientVersion(r)),
diff --git a/server/internal/api/auth.go b/server/internal/api/auth.go
index aa1f23c..2fcc7a6 100644
--- a/server/internal/api/auth.go
+++ b/server/internal/api/auth.go
@@ -232,7 +232,7 @@ func (s *Server) handleLogout(w http.ResponseWriter, r *http.Request, sess store
 		s.log.Error("session delete failed", "error", err)
 	}
 	_ = s.cache.Delete(r.Context(), cache.SessionKey(hexHash(sess.TokenHash)))
-	_ = s.cache.InvalidateUser(r.Context(), sess.EmbyUserID)
+	s.invalidateAccountViews(r.Context(), sess)
 	s.loggerFor(r.Context()).Info("signed out", "device_id", sess.DeviceID)
 	s.publishAdmin(r.Context(), adminevents.Event{
 		Type:  adminevents.TypeLogout,
diff --git a/server/internal/api/features.go b/server/internal/api/features.go
index d55d6c3..206c606 100644
--- a/server/internal/api/features.go
+++ b/server/internal/api/features.go
@@ -27,6 +27,7 @@ const (
 	featureGenreBrowser        = "genre_browser"
 	featureTVCalendar          = "tv_calendar"
 	featureWatchTimeDigest     = "watch_time_digest"
+	featureViewers             = "viewers"
 )
 
 type featureDefinition struct {
@@ -146,6 +147,25 @@ var featureCatalogue = []featureDefinition{
 		DefaultEnabled: true, MinimumProtocol: 1,
 		Recovery: "Server-enforced; takes effect before the next summary is due.",
 	},
+	{
+		// Default **off**, the stance the genre browser takes. This is the switch that
+		// decides where a household's watched state is written, and a feature that
+		// arrives already on is one every server running this build starts using before
+		// anybody has decided to — so it is opted into rather than out of.
+		//
+		// Switching it on or off never deletes a viewer or their history: the rows stay
+		// in Postgres and come back intact. Off, the gateway routes nobody's state
+		// anywhere but Emby, which is the state a household was in before the feature
+		// existed; on, a shadow viewer's watching goes to Memby and is picked up exactly
+		// where they left it.
+		Key: featureViewers, Name: "Viewers", Area: "Accounts",
+		Description: "Let one Emby account hold several people, each with their own " +
+			"Continue Watching, watched history and favourites. Off by default; turning " +
+			"it off again returns every television to watching as the account itself, " +
+			"without losing what anybody has watched.",
+		DefaultEnabled: false, MinimumProtocol: 1, Capability: "viewers_v1",
+		Recovery: "Takes effect on the next request; nothing a viewer has watched is lost.",
+	},
 	{
 		Key: featureInstallPermission, Name: "Ask TVs for install permission", Area: "Setup",
 		Description: "Ask a signed-in TV that cannot install its own updates to grant the " +
diff --git a/server/internal/api/genres.go b/server/internal/api/genres.go
index 8a0d14b..76ca740 100644
--- a/server/internal/api/genres.go
+++ b/server/internal/api/genres.go
@@ -76,7 +76,7 @@ func (s *Server) handleBrowseItems(
 	if genre != "" {
 		filterKey = "genre:" + genre
 	}
-	key := cache.UserKey(sess.EmbyUserID, "browse:"+itemType+":"+filterKey+":"+itoa(offset)+":"+itoa(limit))
+	key := cache.UserKey(viewerKeyOf(ctx, sess), "browse:"+itemType+":"+filterKey+":"+itoa(offset)+":"+itoa(limit))
 	if raw, err := s.cache.Get(ctx, key); err == nil {
 		w.Header().Set("X-Memby-Cache", "hit")
 		writeRaw(w, http.StatusOK, raw)
@@ -111,7 +111,7 @@ func (s *Server) handleBrowseItems(
 		return
 	}
 	items := nonNil(result.Items)
-	s.decorateItemRatings(ctx, items)
+	s.decorateItems(ctx, items)
 
 	total := genreTotal(result.TotalRecordCount, offset, len(items), limit)
 
diff --git a/server/internal/api/hero.go b/server/internal/api/hero.go
index 5d6a2e0..44b7463 100644
--- a/server/internal/api/hero.go
+++ b/server/internal/api/hero.go
@@ -1109,7 +1109,7 @@ func (s *Server) heroPremiereCandidates(ctx context.Context, now time.Time) []he
 	// The imported catalogue is shared by the household and deliberately carries no user
 	// data, so these cards arrive without ratings. Decorating them is one indexed read
 	// and is what lets a premiere be ranked on the same terms as a film.
-	s.decorateItemRatings(ctx, payloads)
+	s.decorateItems(ctx, payloads)
 
 	byID := make(map[string]json.RawMessage, len(payloads))
 	for _, raw := range payloads {
diff --git a/server/internal/api/hero_active.go b/server/internal/api/hero_active.go
index acf68ba..a63264b 100644
--- a/server/internal/api/hero_active.go
+++ b/server/internal/api/hero_active.go
@@ -34,7 +34,7 @@ func (s *Server) handleActiveHero(w http.ResponseWriter, r *http.Request, sess s
 	// slot. That is what makes an operator's change reachable immediately without dropping
 	// anything else the household has cached: the old entry is not invalidated, it is
 	// simply no longer named. See heroRevision.
-	key := cache.UserKey(sess.EmbyUserID, "hero:active:v2:"+placement+":"+
+	key := cache.UserKey(viewerKeyOf(r.Context(), sess), "hero:active:v2:"+placement+":"+
 		heroRevision(s.currentHeroPolicy(r.Context()), sess.EmbyUserID, now, location))
 	if raw, err := s.cache.Get(r.Context(), key); err == nil {
 		w.Header().Set("X-Memby-Cache", "hit")
@@ -74,7 +74,7 @@ func (s *Server) resolveActiveHero(ctx context.Context, sess store.Session, plac
 	if err != nil {
 		return activeHeroResponse{}, err
 	}
-	s.decorateItemRatings(ctx, result.Items)
+	s.decorateItems(ctx, result.Items)
 	rows := []recommend.Row{{ID: "hero-candidates-" + placement, Kind: "catalogue", Items: result.Items}}
 
 	policy := s.currentHeroPolicy(ctx)
diff --git a/server/internal/api/home.go b/server/internal/api/home.go
index e3dc38a..ed0fa74 100644
--- a/server/internal/api/home.go
+++ b/server/internal/api/home.go
@@ -83,7 +83,7 @@ func (s *Server) handleHome(w http.ResponseWriter, r *http.Request, sess store.S
 	// four cards. See heroRevision.
 	heroRev := heroRevision(s.currentHeroPolicy(ctx), sess.EmbyUserID, now, s.heroLocation())
 	key := cache.UserKey(
-		sess.EmbyUserID,
+		viewerKeyOf(ctx, sess),
 		"home:v4:"+itoa(limit)+":s"+strconv.FormatBool(sonarrSchedule)+
 			":r"+strconv.FormatBool(radarrSchedule)+":h"+strconv.FormatBool(hero)+
 			":hr"+heroRev+":d"+sess.DeviceID,
@@ -135,7 +135,19 @@ func (s *Server) handleHome(w http.ResponseWriter, r *http.Request, sess store.S
 		}()
 	}
 
+	// The three rows that are answers about a *person* rather than about the library.
+	// For the account's own viewer they are Emby's, exactly as they always were; for a
+	// shadow viewer they are built from that viewer's own state, and Emby is asked only to
+	// describe the titles. The fan-out, the failure counting and the merge below are
+	// unchanged either way — this is a substitution of one fetch for another, not a second
+	// code path through the launcher.
+	viewer := viewerOf(ctx, sess)
+	shadow := !viewer.IsMain() && s.store != nil
+
 	run("resume", &out.ContinueWatching, func(ctx context.Context) (*emby.ItemsResult, error) {
+		if shadow {
+			return s.viewerContinueRow(ctx, cred, viewer.ID, limit)
+		}
 		return s.emby.ResumeItems(ctx, cred, rowParams(url.Values{
 			"Recursive":  {"true"},
 			"MediaTypes": {"Video"},
@@ -143,6 +155,9 @@ func (s *Server) handleHome(w http.ResponseWriter, r *http.Request, sess store.S
 		}, fieldsContinue))
 	})
 	run("favourites", &out.Favorites, func(ctx context.Context) (*emby.ItemsResult, error) {
+		if shadow {
+			return s.viewerFavouritesRow(ctx, cred, viewer.ID, limit)
+		}
 		return s.emby.Items(ctx, cred, rowParams(url.Values{
 			"Filters":          {"IsFavorite"},
 			"IncludeItemTypes": {"Movie,Series"},
@@ -153,6 +168,9 @@ func (s *Server) handleHome(w http.ResponseWriter, r *http.Request, sess store.S
 		}, fieldsRow))
 	})
 	run("nextup", &out.NextUp, func(ctx context.Context) (*emby.ItemsResult, error) {
+		if shadow {
+			return s.viewerNextUpRow(ctx, cred, viewer.ID, limit)
+		}
 		return s.emby.NextUp(ctx, cred, rowParams(url.Values{
 			"Limit": {itoa(limit)},
 		}, fieldsContinue))
@@ -163,7 +181,16 @@ func (s *Server) handleHome(w http.ResponseWriter, r *http.Request, sess store.S
 	wg.Add(1)
 	go func() {
 		defer wg.Done()
-		played, err := s.recentlyPlayedSeries(timing.WithLabel(ctx, "emby.recent"), cred)
+		// What orders the two halves of the merge. For a shadow viewer it is one grouped
+		// query over their own state rather than a lookback over the account's plays —
+		// the same question, asked of the system that holds the answer.
+		var played map[string]time.Time
+		var err error
+		if shadow {
+			played, err = s.store.ViewerWatchedSeries(ctx, viewer.ID, continuePlayLookback)
+		} else {
+			played, err = s.recentlyPlayedSeries(timing.WithLabel(ctx, "emby.recent"), cred)
+		}
 		if err != nil {
 			s.loggerFor(ctx).Warn("recently played lookup failed", "error", err)
 			return
@@ -578,7 +605,7 @@ func (s *Server) handleSearch(w http.ResponseWriter, r *http.Request, sess store
 		return
 	}
 	limit := queryInt(r, "limit", 40, 100)
-	key := cache.UserKey(sess.EmbyUserID, "search:"+itoa(limit)+":"+term+":d"+sess.DeviceID)
+	key := cache.UserKey(viewerKeyOf(ctx, sess), "search:"+itoa(limit)+":"+term+":d"+sess.DeviceID)
 
 	// Every search the tab performs is recorded here, before the cache is consulted, so a
 	// query answered from Redis counts the same as one that reached Emby. The client also
@@ -606,7 +633,7 @@ func (s *Server) handleSearch(w http.ResponseWriter, r *http.Request, sess store
 		return
 	}
 	items := s.personalizeSearch(ctx, sess, term, result.Items, limit)
-	s.decorateItemRatings(ctx, items)
+	s.decorateItems(ctx, items)
 	// Instant search fires a request per keystroke past the second character, so this is
 	// DEBUG: it is the record of what somebody was looking for when nothing was found,
 	// not something to carry in the normal log.
diff --git a/server/internal/api/items.go b/server/internal/api/items.go
index 9b191ea..48a4bcd 100644
--- a/server/internal/api/items.go
+++ b/server/internal/api/items.go
@@ -48,7 +48,7 @@ func (s *Server) handleItem(w http.ResponseWriter, r *http.Request, sess store.S
 		writeError(w, http.StatusBadRequest, "item id is required")
 		return
 	}
-	if raw, err := s.cache.Get(ctx, itemDetailKey(sess.EmbyUserID, itemID)); err == nil {
+	if raw, err := s.cache.Get(ctx, itemDetailKey(viewerKeyOf(ctx, sess), itemID)); err == nil {
 		w.Header().Set("X-Memby-Cache", "hit")
 		writeRaw(w, http.StatusOK, raw)
 		return
@@ -88,7 +88,7 @@ func (s *Server) detailItem(
 			// than after a second request. Anything not yet stored still arrives on
 			// /ratings.
 			decorated := []json.RawMessage{raw}
-			s.decorateItemRatings(ctx, decorated)
+			s.decorateItems(ctx, decorated)
 			return decorated[0], nil
 		})
 	return item, err
@@ -255,7 +255,7 @@ func (s *Server) handleSeriesEpisodes(w http.ResponseWriter, r *http.Request, se
 	// Watching card is focused, and the page asks again when somebody presses. A
 	// long-running show is a thousand records, so two of them is a real cost on the one
 	// press that must feel free.
-	key := cache.UserKey(sess.EmbyUserID, "series-episodes:"+seriesID)
+	key := cache.UserKey(viewerKeyOf(ctx, sess), "series-episodes:"+seriesID)
 	body, hit, err := s.cachedRead(ctx, key, s.cfg.ItemTTL,
 		func(ctx context.Context) (json.RawMessage, error) {
 			result, err := s.emby.Episodes(
@@ -278,6 +278,11 @@ func (s *Server) handleSeriesEpisodes(w http.ResponseWriter, r *http.Request, se
 			if items == nil {
 				items = []json.RawMessage{}
 			}
+			// The ticks down the episode list are the clearest statement this app makes
+			// about what somebody has seen, so they are the last place the account's
+			// answer may be left standing. The cache key is the viewer's, so this is
+			// stored per person rather than decorated on the way out.
+			s.decorateViewerState(ctx, items)
 			return json.Marshal(seriesEpisodesResponse{Items: items})
 		})
 	if err != nil {
@@ -307,33 +312,78 @@ func (s *Server) handleTrailer(w http.ResponseWriter, r *http.Request, sess stor
 	writeRaw(w, http.StatusOK, result.Items[0])
 }
 
+// The four routes below are the whole of what Memby writes back to Emby about a person:
+// a favourite, a watched flag, a hidden resume item and a playback report. Each one now
+// asks who is watching first, because that is the entire promise of a shadow viewer — the
+// Emby account lends them the library and never learns what they did with it.
+
 func (s *Server) handleFavorite(w http.ResponseWriter, r *http.Request, sess store.Session) {
-	s.setFlag(w, r, sess, func(itemID string, value bool) (json.RawMessage, error) {
+	s.setFlag(w, r, sess, func(viewer store.Viewer, itemID string, value bool) (json.RawMessage, error) {
+		if !viewer.IsMain() {
+			return s.setShadowFlag(r.Context(), viewer, itemID, func() error {
+				return s.store.SetViewerFavourite(r.Context(), viewer.ID, itemID, value)
+			})
+		}
 		return s.emby.SetFavorite(r.Context(), credentials(sess), itemID, value)
 	})
 }
 
 func (s *Server) handlePlayed(w http.ResponseWriter, r *http.Request, sess store.Session) {
-	s.setFlag(w, r, sess, func(itemID string, value bool) (json.RawMessage, error) {
+	s.setFlag(w, r, sess, func(viewer store.Viewer, itemID string, value bool) (json.RawMessage, error) {
+		if !viewer.IsMain() {
+			return s.setShadowFlag(r.Context(), viewer, itemID, func() error {
+				return s.store.SetViewerPlayed(r.Context(), viewer.ID, itemID, value)
+			})
+		}
 		return s.emby.SetPlayed(r.Context(), credentials(sess), itemID, value)
 	})
 }
 
+// setShadowFlag applies a Memby-side mutation and answers in the shape Emby would have.
+//
+// Re-reading the row rather than describing the write is deliberate: the response is what
+// the television draws the card from, and a favourite pressed on a title that is also part
+// way through has to come back carrying the position as well as the heart.
+func (s *Server) setShadowFlag(
+	ctx context.Context, viewer store.Viewer, itemID string, apply func() error,
+) (json.RawMessage, error) {
+	if err := apply(); err != nil {
+		return nil, err
+	}
+	state, err := s.store.ViewerStateFor(ctx, viewer.ID, itemID)
+	if err != nil {
+		return nil, err
+	}
+	return viewerUserData(state), nil
+}
+
 func (s *Server) handleHideFromResume(w http.ResponseWriter, r *http.Request, sess store.Session) {
 	itemID := r.PathValue("id")
 	if itemID == "" {
 		writeError(w, http.StatusBadRequest, "item id is required")
 		return
 	}
-	userData, err := s.emby.HideFromResume(r.Context(), credentials(sess), itemID)
+	viewer := s.activeViewer(r.Context(), sess, r)
+	var userData json.RawMessage
+	var err error
+	if viewer.IsMain() {
+		userData, err = s.emby.HideFromResume(r.Context(), credentials(sess), itemID)
+	} else {
+		userData, err = s.setShadowFlag(r.Context(), viewer, itemID, func() error {
+			return s.store.HideViewerFromResume(r.Context(), viewer.ID, itemID)
+		})
+	}
 	if err != nil {
 		s.writeUpstreamError(r.Context(), w, err, "could not remove the item from Continue Watching")
 		return
 	}
-	if err := s.cache.InvalidateUser(r.Context(), sess.EmbyUserID); err != nil {
+	if err := s.cache.InvalidateUser(r.Context(), viewer.ID); err != nil {
 		s.loggerFor(r.Context()).Warn("cache invalidation failed", "error", err)
 	}
-	if s.forYou != nil {
+	// For You is built from the Emby account's own history, so a shadow viewer's press
+	// says nothing about it. Marking it dirty would rebuild the main viewer's row out of
+	// somebody else's choice.
+	if s.forYou != nil && viewer.IsMain() {
 		s.forYou.MarkDirty(r.Context(), sess)
 	}
 	writeRaw(w, http.StatusOK, userData)
@@ -345,8 +395,9 @@ func (s *Server) setFlag(
 	w http.ResponseWriter,
 	r *http.Request,
 	sess store.Session,
-	apply func(itemID string, value bool) (json.RawMessage, error),
+	apply func(viewer store.Viewer, itemID string, value bool) (json.RawMessage, error),
 ) {
+	viewer := s.activeViewer(r.Context(), sess, r)
 	itemID := r.PathValue("id")
 	if itemID == "" {
 		writeError(w, http.StatusBadRequest, "item id is required")
@@ -358,15 +409,18 @@ func (s *Server) setFlag(
 		return
 	}
 
-	userData, err := apply(itemID, req.Value)
+	userData, err := apply(viewer, itemID, req.Value)
 	if err != nil {
 		s.writeUpstreamError(r.Context(), w, err, "could not update the item")
 		return
 	}
-	if err := s.cache.InvalidateUser(r.Context(), sess.EmbyUserID); err != nil {
+	if err := s.cache.InvalidateUser(r.Context(), viewer.ID); err != nil {
 		s.loggerFor(r.Context()).Warn("cache invalidation failed", "error", err)
 	}
-	if s.forYou != nil {
+	// For You is built from the Emby account's own history, so a shadow viewer's press
+	// says nothing about it. Marking it dirty would rebuild the main viewer's row out of
+	// somebody else's choice.
+	if s.forYou != nil && viewer.IsMain() {
 		s.forYou.MarkDirty(r.Context(), sess)
 	}
 	writeRaw(w, http.StatusOK, userData)
diff --git a/server/internal/api/logcontext.go b/server/internal/api/logcontext.go
index f650736..729534b 100644
--- a/server/internal/api/logcontext.go
+++ b/server/internal/api/logcontext.go
@@ -24,6 +24,7 @@ type requestIdentity struct {
 	component   string
 	userID      string
 	user        string
+	viewer      string
 	device      string
 	client      string
 	protocol    string
@@ -73,6 +74,21 @@ func identify(ctx context.Context, sess store.Session) {
 	}
 }
 
+// identifyViewer names the person watching, where that is somebody other than the account
+// itself. A main viewer is deliberately not recorded: its name is already the "user" field,
+// and printing it twice on every line would say nothing.
+func identifyViewer(ctx context.Context, viewer store.Viewer) {
+	identity := identityFrom(ctx)
+	if identity == nil || viewer.IsMain() {
+		return
+	}
+	if viewer.Name != "" {
+		identity.viewer = viewer.Name
+	} else {
+		identity.viewer = viewer.ID
+	}
+}
+
 func (i *requestIdentity) attrs() []any {
 	if i == nil {
 		return nil
@@ -124,6 +140,9 @@ func (i *requestIdentity) viewerAttrs() []any {
 	if i.user != "" {
 		attrs = append(attrs, "user", i.user)
 	}
+	if i.viewer != "" {
+		attrs = append(attrs, "viewer", i.viewer)
+	}
 	if i.device != "" {
 		attrs = append(attrs, "device", i.device)
 	}
diff --git a/server/internal/api/people.go b/server/internal/api/people.go
index 8d06789..b868fc9 100644
--- a/server/internal/api/people.go
+++ b/server/internal/api/people.go
@@ -56,7 +56,7 @@ func (s *Server) handlePersonFilmography(w http.ResponseWriter, r *http.Request,
 		writeError(w, http.StatusBadRequest, "person id is required")
 		return
 	}
-	key := cache.UserKey(sess.EmbyUserID, "person-filmography:v1:"+personID)
+	key := cache.UserKey(viewerKeyOf(ctx, sess), "person-filmography:v1:"+personID)
 	body, hit, err := s.cachedRead(ctx, key, s.cfg.ItemTTL,
 		func(ctx context.Context) (json.RawMessage, error) {
 			result, err := s.emby.Items(ctx, credentials(sess), url.Values{
diff --git a/server/internal/api/playback.go b/server/internal/api/playback.go
index f94add3..2175276 100644
--- a/server/internal/api/playback.go
+++ b/server/internal/api/playback.go
@@ -129,6 +129,7 @@ func (s *Server) handlePlayback(w http.ResponseWriter, r *http.Request, sess sto
 		return
 	}
 	cred := credentials(sess)
+	viewer := viewerOf(ctx, sess)
 
 	item, hinted := playbackHint(r, itemID)
 	if !hinted {
@@ -148,7 +149,7 @@ func (s *Server) handlePlayback(w http.ResponseWriter, r *http.Request, sess sto
 	title := item.Name
 
 	if strings.EqualFold(item.Type, "Series") {
-		episode, err := s.firstPlayableEpisode(ctx, cred, item.ID)
+		episode, err := s.firstPlayableEpisode(ctx, cred, viewer, item.ID)
 		if err != nil {
 			s.writeUpstreamError(ctx, w, err, "could not find an episode to play")
 			return
@@ -163,6 +164,26 @@ func (s *Server) handlePlayback(w http.ResponseWriter, r *http.Request, sess sto
 		}
 	}
 
+	// Where a shadow viewer resumes from is Memby's answer, and it is taken here rather
+	// than trusted from the card.
+	//
+	// The hint the television sends is read off a card this gateway already decorated with
+	// this viewer's own state, so the two normally agree — but only normally. The store has
+	// heard about the episode they were part-way through on the other television, and a
+	// card is only as fresh as the last home refresh. This is also the value handed to
+	// PlaybackInfo below, so taking it here fixes the negotiated stream as well as the
+	// number sent back.
+	if !viewer.IsMain() && s.store != nil {
+		if state, err := s.store.ViewerStateFor(ctx, viewer.ID, target.ID); err == nil {
+			target.UserData.PlaybackPositionTicks = state.PositionTicks
+		} else {
+			// Starting from the beginning is a recoverable disappointment; starting from
+			// where somebody else got to is not.
+			s.loggerFor(ctx).Warn("viewer resume position unavailable", "error", err)
+			target.UserData.PlaybackPositionTicks = 0
+		}
+	}
+
 	var subtitleIndex *int
 	if raw := strings.TrimSpace(r.URL.Query().Get("subtitleIndex")); raw != "" {
 		if parsed, err := strconv.Atoi(raw); err == nil && parsed >= 0 {
@@ -265,7 +286,26 @@ func playbackHint(r *http.Request, itemID string) (emby.Summary, bool) {
 }
 
 // firstPlayableEpisode prefers the server's next-up choice and falls back to episode one.
-func (s *Server) firstPlayableEpisode(ctx context.Context, cred emby.Credentials, seriesID string) (*emby.Summary, error) {
+// The viewer is threaded in because "where does this series start" is a question about a
+// person, and Emby's NextUp answers it for the account. A shadow viewer's answer is their
+// own: the first episode they have not finished.
+func (s *Server) firstPlayableEpisode(
+	ctx context.Context, cred emby.Credentials, viewer store.Viewer, seriesID string,
+) (*emby.Summary, error) {
+	if !viewer.IsMain() && s.store != nil {
+		episode, err := s.firstUnwatchedEpisodeFor(ctx, cred, viewer, seriesID)
+		if err != nil {
+			// Falling through to Emby's answer is wrong for this viewer, so it is not
+			// done: starting somebody at the account's next episode is the leak this
+			// feature exists to prevent.
+			return nil, err
+		}
+		if episode != nil {
+			return episode, nil
+		}
+		// Nothing recorded for this series yet: fall through and let Emby name its first
+		// episode, which is the right answer for somebody who has never watched any of it.
+	}
 	nextUp, err := s.emby.NextUp(ctx, cred, url.Values{
 		"SeriesId":       {seriesID},
 		"Limit":          {"1"},
@@ -376,6 +416,20 @@ func (s *Server) handleNextEpisode(w http.ResponseWriter, r *http.Request, sess
 		title = series + " – " + title
 	}
 
+	// Which episode follows is a property of the season and is the same for everybody;
+	// how far into it *this* viewer already is, is not. The item payload is rewritten as
+	// well as the summary, because the television draws the next-up banner from it.
+	viewer := viewerOf(ctx, sess)
+	if !viewer.IsMain() && s.store != nil {
+		state, stateErr := s.store.ViewerStateFor(ctx, viewer.ID, next.ID)
+		if stateErr != nil {
+			s.loggerFor(ctx).Warn("viewer next-episode position unavailable", "error", stateErr)
+			state = store.ViewerState{}
+		}
+		next.UserData.PlaybackPositionTicks = state.PositionTicks
+		raw = injectItemUserData(raw, viewerUserData(state))
+	}
+
 	// The metadata-only shape. Everything below this point is a PlaybackInfo negotiation,
 	// and a client that said it does not want one yet must not be given one anyway.
 	if !nextEpisodeWantsStream(r) {
@@ -798,6 +852,41 @@ func seriesNameOf(raw json.RawMessage) string {
 	return parsed.SeriesName
 }
 
+// recordShadowPlayback is the other side of the playback report: the same three phases,
+// written to Memby instead of to Emby.
+//
+// Where a title is *finished* is decided here rather than by the television, for the
+// reason the gateway decides which subtitle comes on: Emby applies its own completion
+// threshold on the main viewer's behalf, and a shadow viewer must be judged by the same
+// rule or one household would disagree with itself about whether an episode is watched
+// depending on who watched it.
+//
+// A paused progress report still records the position. Pausing is where somebody leaves a
+// film, and the ten seconds between reports is exactly the window a set switched off at
+// the wall would otherwise lose.
+func (s *Server) recordShadowPlayback(
+	ctx context.Context, viewer store.Viewer, phase string, report playbackReport,
+) error {
+	if s.store == nil {
+		return fmt.Errorf("no store for viewer playback")
+	}
+	// The pool's own tracer times this; nothing extra is recorded here.
+	position := max64(report.PositionMs, 0) * ticksPerMillisecond
+	runtime := max64(report.DurationMs, 0) * ticksPerMillisecond
+	state := store.ViewerState{
+		ItemID:        report.ItemID,
+		PositionTicks: position,
+		RuntimeTicks:  runtime,
+	}
+	// Only a stop can complete a title. A progress report crossing the threshold is
+	// somebody still watching the closing minutes, and marking it played there would take
+	// the episode out of Continue Watching underneath them.
+	if phase == "stopped" {
+		state.Played = store.PlayedFromPosition(position, runtime)
+	}
+	return s.store.RecordViewerPlayback(ctx, viewer.ID, state)
+}
+
 // handlePlaybackReport forwards progress to Emby. Stopping invalidates the user's cache
 // so Continue Watching reflects the new position on the next home load.
 func (s *Server) handlePlaybackReport(w http.ResponseWriter, r *http.Request, sess store.Session) {
@@ -826,12 +915,24 @@ func (s *Server) handlePlaybackReport(w http.ResponseWriter, r *http.Request, se
 		"play_session_id", clientLogValue(report.PlaySessionID),
 	)
 
-	err := s.emby.ReportPlayback(
-		timing.WithLabel(r.Context(), "emby.report"),
-		credentials(sess), phase, report.ItemID, report.MediaSourceID,
-		report.PlaySessionID, report.PlayMethod, report.EventName,
-		max64(report.PositionMs, 0)*ticksPerMillisecond, report.IsPaused,
-	)
+	// Who is watching decides where this goes, and it is the only place that decision is
+	// made for progress. A shadow viewer's evening is Memby's: nothing below reaches
+	// /Sessions/Playing, so the Emby account lending them the library never learns what
+	// they watched or how far they got.
+	viewer := s.activeViewer(r.Context(), sess, r)
+	log = log.With("viewer", viewer.ID)
+
+	var err error
+	if viewer.IsMain() {
+		err = s.emby.ReportPlayback(
+			timing.WithLabel(r.Context(), "emby.report"),
+			credentials(sess), phase, report.ItemID, report.MediaSourceID,
+			report.PlaySessionID, report.PlayMethod, report.EventName,
+			max64(report.PositionMs, 0)*ticksPerMillisecond, report.IsPaused,
+		)
+	} else {
+		err = s.recordShadowPlayback(r.Context(), viewer, phase, report)
+	}
 	if err != nil {
 		log.Warn("playback report failed", "phase", phase, "error", err)
 		// Progress is advisory and another reading follows in ten seconds. A final stop is
@@ -876,7 +977,7 @@ func (s *Server) handlePlaybackReport(w http.ResponseWriter, r *http.Request, se
 
 	if phase == "stopped" {
 		invalidate := timing.Start(r.Context(), "invalidate")
-		if err := s.cache.InvalidateUser(r.Context(), sess.EmbyUserID); err != nil {
+		if err := s.cache.InvalidateUser(r.Context(), viewer.ID); err != nil {
 			s.loggerFor(r.Context()).Warn("cache invalidation failed", "error", err)
 		}
 		invalidate()
@@ -891,10 +992,10 @@ func (s *Server) handlePlaybackReport(w http.ResponseWriter, r *http.Request, se
 	// episode stops here rather than at the durable insert four upstream calls later;
 	// the feature check is a cached read; and only then is anything asked of Emby.
 	if shouldAutoFollowShow(phase, report.PositionMs, report.DurationMs) &&
-		s.followChecks.claim(sess.EmbyUserID, report.ItemID) &&
+		s.followChecks.claim(viewer.ID, report.ItemID) &&
 		s.featureEnabled(r.Context(), featureAutomaticMyShows) {
 		follow := timing.Start(r.Context(), "autofollow")
-		response.AutoFollowedShowTitle = s.autoFollowContinuingShow(r.Context(), sess, report.ItemID)
+		response.AutoFollowedShowTitle = s.autoFollowContinuingShow(r.Context(), sess, viewer, report.ItemID)
 		follow()
 	}
 	writeJSON(w, http.StatusOK, response)
@@ -907,7 +1008,12 @@ func shouldAutoFollowShow(phase string, positionMs, durationMs int64) bool {
 	return phase != "started" && durationMs > 0 && positionMs >= (durationMs+1)/2
 }
 
-func (s *Server) autoFollowContinuingShow(ctx context.Context, sess store.Session, episodeID string) string {
+// The Emby credential reads the catalogue; the viewer owns the list it is written to.
+// Following a show is a Memby preference and belongs to the person, so a shadow viewer
+// finishing an episode fills their own My Shows rather than the account's.
+func (s *Server) autoFollowContinuingShow(
+	ctx context.Context, sess store.Session, viewer store.Viewer, episodeID string,
+) string {
 	if s.sonarr == nil || s.store == nil {
 		return ""
 	}
@@ -949,7 +1055,7 @@ func (s *Server) autoFollowContinuingShow(ctx context.Context, sess store.Sessio
 		ItemID: episode.SeriesID, Title: seriesItem.Name, Year: seriesItem.ProductionYear,
 		ImageTag: seriesItem.ImageTags["Primary"],
 	}
-	inserted, err := s.store.SaveUserShowIfAbsent(ctx, sess.EmbyUserID, show)
+	inserted, err := s.store.SaveUserShowIfAbsent(ctx, viewer.ID, show)
 	if err != nil {
 		s.loggerFor(ctx).Warn("auto-follow save failed", "error", err)
 		return ""
@@ -957,7 +1063,7 @@ func (s *Server) autoFollowContinuingShow(ctx context.Context, sess store.Sessio
 	if !inserted {
 		return ""
 	}
-	prefs, err := s.store.NotificationPreferences(ctx, sess.EmbyUserID)
+	prefs, err := s.store.NotificationPreferences(ctx, viewer.ID)
 	if err != nil {
 		s.loggerFor(ctx).Warn("auto-follow notification preferences unavailable", "error", err)
 		return ""
@@ -965,8 +1071,8 @@ func (s *Server) autoFollowContinuingShow(ctx context.Context, sess store.Sessio
 	notification := notify.Notification{
 		Kind:      "auto-follow",
 		Source:    notifySourceAutoFollow,
-		UserID:    sess.EmbyUserID,
-		Username:  sess.Username,
+		UserID:    viewer.ID,
+		Username:  viewer.Name,
 		Title:     "Added to My Shows",
 		Body:      seriesItem.Name + " was added because you started watching it and it is still continuing.",
 		ItemID:    episode.SeriesID,
diff --git a/server/internal/api/ranking.go b/server/internal/api/ranking.go
index 23588f5..d8825f8 100644
--- a/server/internal/api/ranking.go
+++ b/server/internal/api/ranking.go
@@ -586,7 +586,7 @@ func (s *Server) handleRecommendationAction(
 		writeError(w, http.StatusBadRequest, err.Error())
 		return
 	}
-	_ = s.cache.InvalidateUser(r.Context(), sess.EmbyUserID)
+	_ = s.cache.InvalidateUser(r.Context(), viewerKeyOf(r.Context(), sess))
 	if s.forYou != nil {
 		s.forYou.MarkDirty(context.WithoutCancel(r.Context()), sess)
 		s.forYou.RefreshAsync(sess, false)
@@ -640,7 +640,7 @@ func (s *Server) handleRecommendationPreferences(
 		writeError(w, http.StatusInternalServerError, "could not save onboarding preferences")
 		return
 	}
-	_ = s.cache.InvalidateUser(r.Context(), sess.EmbyUserID)
+	_ = s.cache.InvalidateUser(r.Context(), viewerKeyOf(r.Context(), sess))
 	if s.forYou != nil {
 		s.forYou.MarkDirty(context.WithoutCancel(r.Context()), sess)
 		s.forYou.RefreshAsync(sess, false)
diff --git a/server/internal/api/ratings_attach.go b/server/internal/api/ratings_attach.go
index b8f80ae..3d3184f 100644
--- a/server/internal/api/ratings_attach.go
+++ b/server/internal/api/ratings_attach.go
@@ -231,7 +231,18 @@ func (s *Server) decorateHomeRatings(ctx context.Context, out *homeResponse) {
 	}
 	collections = append(collections,
 		out.ContinueWatching, out.NextUp, out.Favorites, out.LatestMovies)
+	s.decorateItems(ctx, collections...)
+}
+
+// decorateItems is the one door items leave the gateway through.
+//
+// It attaches both of the things Memby knows about a title that Emby's payload does not
+// carry: the stored review scores, and — for a shadow viewer — whose progress this is. The
+// two are separate concerns and stayed separate functions, but every call site wanted both,
+// and a decoration added at seven sites is a decoration missing from the eighth.
+func (s *Server) decorateItems(ctx context.Context, collections ...[]json.RawMessage) {
 	s.decorateItemRatings(ctx, collections...)
+	s.decorateViewerState(ctx, collections...)
 }
 
 // decorateItemRatings rewrites each item in place with whatever the database already
@@ -293,7 +304,7 @@ func (s *Server) decorateRowRatings(ctx context.Context, rows []recommend.Row) {
 	for _, row := range rows {
 		collections = append(collections, row.Items)
 	}
-	s.decorateItemRatings(ctx, collections...)
+	s.decorateItems(ctx, collections...)
 }
 
 // ratingKeysForItems resolves Emby ids to external titles, preferring the index built by
diff --git a/server/internal/api/related.go b/server/internal/api/related.go
index 1230e9c..1c95bd6 100644
--- a/server/internal/api/related.go
+++ b/server/internal/api/related.go
@@ -40,7 +40,7 @@ func (s *Server) handleRelated(w http.ResponseWriter, r *http.Request, sess stor
 		writeError(w, http.StatusBadRequest, "item id is required")
 		return
 	}
-	key := cache.UserKey(sess.EmbyUserID, "related:v2:"+itemID)
+	key := cache.UserKey(viewerKeyOf(ctx, sess), "related:v2:"+itemID)
 	if raw, err := s.cache.Get(ctx, key); err == nil {
 		w.Header().Set("X-Memby-Cache", "hit")
 		writeRaw(w, http.StatusOK, raw)
@@ -64,7 +64,7 @@ func (s *Server) handleRelated(w http.ResponseWriter, r *http.Request, sess stor
 				return nil, err
 			}
 			items := nonNilRaws(recommend.Raws(related))
-			s.decorateItemRatings(ctx, items)
+			s.decorateItems(ctx, items)
 			return json.Marshal(relatedResponse{
 				Reasons: nonNilStrings(reasons),
 				Items:   items,
diff --git a/server/internal/api/viewer_rows.go b/server/internal/api/viewer_rows.go
new file mode 100644
index 0000000..2b8b960
--- /dev/null
+++ b/server/internal/api/viewer_rows.go
@@ -0,0 +1,174 @@
+package api
+
+import (
+	"context"
+	"encoding/json"
+	"net/url"
+	"strings"
+
+	"github.com/ponzischeme89/memby/server/internal/emby"
+	"github.com/ponzischeme89/memby/server/internal/store"
+	"github.com/ponzischeme89/memby/server/internal/timing"
+)
+
+// viewerRowLookupLimit bounds one row's worth of ids. A row is a shelf on a television and
+// nothing draws more than a screenful plus what the D-pad can reach.
+const viewerRowLookupLimit = 60
+
+// itemsByID fetches a named set of titles and returns them **in the order asked for**.
+//
+// Emby answers an Ids= query in its own order, and for a shadow viewer the order is the
+// whole answer: Continue Watching is "what am I in the middle of, most recent first", and
+// that ranking was decided in Postgres out of this viewer's own history. Handing back
+// Emby's order would keep the right titles and throw away the reason they were chosen.
+//
+// The metadata is still Emby's. Only the viewing state belongs to Memby, which is why this
+// asks for the ordinary row fields and lets decorateItems replace the UserData afterwards.
+func (s *Server) itemsByID(
+	ctx context.Context, cred emby.Credentials, ids []string, fields string,
+) (*emby.ItemsResult, error) {
+	if len(ids) == 0 {
+		return &emby.ItemsResult{}, nil
+	}
+	if len(ids) > viewerRowLookupLimit {
+		ids = ids[:viewerRowLookupLimit]
+	}
+	result, err := s.emby.Items(ctx, cred, rowParams(url.Values{
+		"Ids":       {strings.Join(ids, ",")},
+		"Recursive": {"true"},
+		"Limit":     {itoa(len(ids))},
+	}, fields))
+	if err != nil {
+		return nil, err
+	}
+	result.Items = orderItemsByID(result.Items, ids)
+	return result, nil
+}
+
+// orderItemsByID puts a set of items back into the order they were asked for.
+//
+// A title the catalogue still names but Emby no longer answers for is dropped rather than
+// left as a gap — the row is drawn from what comes back, and a missing card is better than
+// one that cannot be opened. A title Emby volunteers that was not asked for is dropped too:
+// the ids are the answer, and anything else in the response is not part of it.
+func orderItemsByID(items []json.RawMessage, ids []string) []json.RawMessage {
+	byID := make(map[string]json.RawMessage, len(items))
+	for _, raw := range items {
+		if id := itemIDOf(raw); id != "" {
+			if _, seen := byID[id]; !seen {
+				byID[id] = raw
+			}
+		}
+	}
+	ordered := make([]json.RawMessage, 0, len(ids))
+	for _, id := range ids {
+		if raw, ok := byID[id]; ok {
+			ordered = append(ordered, raw)
+			// Removed so a repeated id cannot draw the same card twice. The television
+			// keys its rows by item id and throws on a duplicate.
+			delete(byID, id)
+		}
+	}
+	return ordered
+}
+
+// viewerContinueRow is a shadow viewer's Continue Watching, built from their own playheads.
+func (s *Server) viewerContinueRow(
+	ctx context.Context, cred emby.Credentials, viewerID string, limit int,
+) (*emby.ItemsResult, error) {
+	ids, err := s.store.ViewerResumeItems(ctx, viewerID, limit)
+	if err != nil {
+		return nil, err
+	}
+	return s.itemsByID(timing.WithLabel(ctx, "emby.viewer_resume"), cred, ids, fieldsContinue)
+}
+
+// viewerNextUpRow is the next unwatched episode of each series this viewer is part-way
+// through. The ranking is Postgres's; Emby is only asked to describe the titles.
+func (s *Server) viewerNextUpRow(
+	ctx context.Context, cred emby.Credentials, viewerID string, limit int,
+) (*emby.ItemsResult, error) {
+	ids, err := s.store.ViewerNextUp(ctx, viewerID, limit)
+	if err != nil {
+		return nil, err
+	}
+	return s.itemsByID(timing.WithLabel(ctx, "emby.viewer_nextup"), cred, ids, fieldsContinue)
+}
+
+// viewerFavouritesRow is this viewer's own favourites rather than the account's.
+//
+// It is deliberately *not* re-sorted by name the way the Emby row is. A shadow viewer's
+// favourites are the ones they marked, and the order they marked them in is the only
+// ordering Memby has that means anything.
+func (s *Server) viewerFavouritesRow(
+	ctx context.Context, cred emby.Credentials, viewerID string, limit int,
+) (*emby.ItemsResult, error) {
+	ids, err := s.store.ViewerFavouriteItems(ctx, viewerID, limit)
+	if err != nil {
+		return nil, err
+	}
+	return s.itemsByID(timing.WithLabel(ctx, "emby.viewer_favourites"), cred, ids, fieldsRow)
+}
+
+// firstUnwatchedEpisodeFor is where a shadow viewer's series starts.
+//
+// It reads the series' episodes once from Emby and walks them against this viewer's own
+// played set, rather than asking Emby's NextUp — which answers for the account and is the
+// whole reason a shadow viewer pressing Play on a show they have never seen was being
+// dropped into the middle of somebody else's season.
+//
+// A part-watched episode wins over the first unwatched one: somebody eleven minutes into
+// an episode wants that episode, which is the same judgement the Continue Watching merge
+// makes.
+func (s *Server) firstUnwatchedEpisodeFor(
+	ctx context.Context, cred emby.Credentials, viewer store.Viewer, seriesID string,
+) (*emby.Summary, error) {
+	states, err := s.store.ViewerPlayedInSeries(ctx, viewer.ID, seriesID)
+	if err != nil {
+		return nil, err
+	}
+	if len(states) == 0 {
+		// Never watched. Emby's own first episode is the right answer and costs the
+		// caller nothing extra to ask for.
+		return nil, nil
+	}
+	episodes, err := s.emby.Episodes(timing.WithLabel(ctx, "emby.viewer_series"), cred, seriesID, url.Values{
+		"Fields":                 {"Overview,RunTimeTicks,SeriesName,ParentIndexNumber,IndexNumber"},
+		"EnableUserData":         {"false"},
+		"EnableTotalRecordCount": {"false"},
+	})
+	if err != nil {
+		return nil, err
+	}
+	resume, err := s.store.ViewerStates(ctx, viewer.ID, episodeIDsOf(episodes.Items))
+	if err != nil {
+		return nil, err
+	}
+	var firstUnplayed *emby.Summary
+	for _, raw := range episodes.Items {
+		summary, err := emby.Summarise(raw)
+		if err != nil || summary.ID == "" {
+			continue
+		}
+		state := resume[summary.ID]
+		if state.PositionTicks > 0 && !state.Played {
+			summary.UserData.PlaybackPositionTicks = state.PositionTicks
+			return &summary, nil
+		}
+		if !state.Played && firstUnplayed == nil {
+			episode := summary
+			firstUnplayed = &episode
+		}
+	}
+	return firstUnplayed, nil
+}
+
+func episodeIDsOf(items []json.RawMessage) []string {
+	ids := make([]string, 0, len(items))
+	for _, raw := range items {
+		if id := itemIDOf(raw); id != "" {
+			ids = append(ids, id)
+		}
+	}
+	return ids
+}
diff --git a/server/internal/api/viewer_state_attach.go b/server/internal/api/viewer_state_attach.go
new file mode 100644
index 0000000..2ef7cc7
--- /dev/null
+++ b/server/internal/api/viewer_state_attach.go
@@ -0,0 +1,172 @@
+package api
+
+import (
+	"context"
+	"encoding/json"
+
+	"github.com/ponzischeme89/memby/server/internal/store"
+)
+
+// userDataItemField is the block a television draws a progress bar, a tick and a heart
+// from. For a shadow viewer it is written here rather than by Emby.
+const userDataItemField = "UserData"
+
+// A launcher is a few hundred cards. This matches the ratings attach limit for the same
+// reason: it guards against a future row type asking for a thousand, not against anything
+// reached today.
+const viewerStateItemLimit = 600
+
+// decorateViewerState replaces the UserData on every item with this viewer's own.
+//
+// It is the read half of what the four gated mutations are the write half of, and it rides
+// exactly where decorateItemRatings rides — one indexed read for a whole launcher, at every
+// point items leave the gateway. A card then draws the right progress bar as the row
+// appears, and nothing above this line has to know which viewer it is drawing for.
+//
+// Three things to preserve:
+//
+// A main viewer returns immediately. Their state is Emby's and is already on the payload,
+// so a household running no viewers pays one comparison for the whole launcher.
+//
+// **Every item is rewritten, not only the ones with something stored.** The UserData that
+// arrived from Emby is the *account's*, and leaving it in place on a title this viewer has
+// never touched is precisely the leak this feature exists to prevent: Alessandra would see
+// Matt's progress bars on everything neither of them had watched together. A title with no
+// row gets the zero state, which is the truth about it.
+//
+// A series and a season are aggregates, so they are rewritten from a *count* rather than
+// from a row of their own: Emby fills their block in from their children, and a shadow
+// viewer has no children Emby knows about. This was the last place they were still shown
+// the account's answer — a series ticked because somebody else had finished it.
+func (s *Server) decorateViewerState(ctx context.Context, collections ...[]json.RawMessage) {
+	// The viewer is read from the context alone. Outside a request there is none, and the
+	// zero session resolves to a main viewer, so a scheduled task or a test decorates
+	// nothing rather than blanking what it was given.
+	viewer := viewerOf(ctx, store.Session{})
+	if viewer.IsMain() || s.store == nil {
+		return
+	}
+	ids := itemIDsIn(collections, viewerStateItemLimit)
+	if len(ids) == 0 {
+		return
+	}
+	states, err := s.store.ViewerStates(ctx, viewer.ID, ids)
+	if err != nil {
+		// A state read that fails must not hand the viewer the account's watched state,
+		// so every item is blanked rather than left as it arrived. A launcher with no
+		// progress bars is a poor answer; one showing somebody else's is a wrong one.
+		s.loggerFor(ctx).Warn("viewer state read failed", "error", err)
+		states = map[string]store.ViewerState{}
+	}
+	// The aggregate half is a second read and is only paid for by a response that
+	// actually carries a series or a season card. Its failure is the same failure the leaf
+	// read has: an empty map, so every container is blanked rather than left carrying
+	// somebody else's progress.
+	seriesIDs, seasonIDs := containerIDsIn(collections)
+	containers := map[string]store.ViewerAggregate{}
+	if len(seriesIDs) > 0 || len(seasonIDs) > 0 {
+		found, err := s.store.ViewerContainerStates(ctx, viewer.ID, seriesIDs, seasonIDs)
+		if err != nil {
+			s.loggerFor(ctx).Warn("viewer container state read failed", "error", err)
+		} else {
+			containers = found
+		}
+	}
+
+	for _, items := range collections {
+		for index, raw := range items {
+			id := itemIDOf(raw)
+			if id == "" {
+				continue
+			}
+			if isAggregateItem(raw) {
+				items[index] = injectItemUserData(
+					raw, viewerAggregateUserData(states[id], containers[id]),
+				)
+				continue
+			}
+			items[index] = injectItemUserData(raw, viewerUserData(states[id]))
+		}
+	}
+}
+
+// isAggregateItem reports whether an item's UserData describes its children rather than
+// itself. Emby fills a series' and a season's block in from their episodes.
+func isAggregateItem(raw json.RawMessage) bool {
+	return itemTypeOf(raw) == "Series" || itemTypeOf(raw) == "Season"
+}
+
+func itemTypeOf(raw json.RawMessage) string {
+	var item struct {
+		Type string `json:"Type"`
+	}
+	if json.Unmarshal(raw, &item) != nil {
+		return ""
+	}
+	return item.Type
+}
+
+// containerIDsIn collects the series and seasons a response is carrying.
+//
+// A **series** is keyed by its own id, because that is what its episodes carry as their
+// series id. A **season** cannot be: its episodes carry its id in their payload, but the
+// catalogue's indexed column is the series, so a season is looked up by its own id *and*
+// its series is asked for alongside — which is what makes one query answer for a season
+// card sitting on a page about a show the response also carries.
+func containerIDsIn(collections [][]json.RawMessage) (seriesIDs, seasonIDs []string) {
+	seenSeries := map[string]bool{}
+	seenSeasons := map[string]bool{}
+	for _, items := range collections {
+		for _, raw := range items {
+			id := itemIDOf(raw)
+			if id == "" {
+				continue
+			}
+			switch itemTypeOf(raw) {
+			case "Series":
+				if !seenSeries[id] {
+					seenSeries[id] = true
+					seriesIDs = append(seriesIDs, id)
+				}
+			case "Season":
+				if !seenSeasons[id] {
+					seenSeasons[id] = true
+					seasonIDs = append(seasonIDs, id)
+				}
+				if parent := seriesIDOf(raw); parent != "" && !seenSeries[parent] {
+					seenSeries[parent] = true
+					seriesIDs = append(seriesIDs, parent)
+				}
+			}
+		}
+	}
+	return seriesIDs, seasonIDs
+}
+
+func seriesIDOf(raw json.RawMessage) string {
+	var item struct {
+		SeriesID string `json:"SeriesId"`
+	}
+	if json.Unmarshal(raw, &item) != nil {
+		return ""
+	}
+	return item.SeriesID
+}
+
+// injectItemUserData replaces one item's UserData block.
+//
+// It rewrites rather than merges: a partial overlay would leave whichever fields Memby had
+// nothing to say about carrying the account's values, which is the same leak from a
+// narrower angle.
+func injectItemUserData(raw, userData json.RawMessage) json.RawMessage {
+	var members map[string]json.RawMessage
+	if json.Unmarshal(raw, &members) != nil || members == nil {
+		return raw
+	}
+	members[userDataItemField] = userData
+	out, err := json.Marshal(members)
+	if err != nil {
+		return raw
+	}
+	return out
+}
diff --git a/server/internal/api/viewers.go b/server/internal/api/viewers.go
new file mode 100644
index 0000000..180ef6f
--- /dev/null
+++ b/server/internal/api/viewers.go
@@ -0,0 +1,414 @@
+package api
+
+import (
+	"context"
+	"encoding/json"
+	"errors"
+	"net/http"
+	"strings"
+	"sync"
+	"time"
+
+	"github.com/ponzischeme89/memby/server/internal/store"
+)
+
+// viewerHeader names the person watching, as distinct from the account streaming.
+//
+// It is a header rather than part of the session because a viewer does not belong to a
+// television: somebody starts an episode in the lounge and finishes it in the bedroom, and
+// switching between two people on one set must not be a re-authentication. The session
+// still answers "which Emby account is this and what may it read"; this answers "whose
+// evening is it", and the two are separate questions.
+const viewerHeader = "X-Memby-Viewer"
+
+// The header is *stated, never inferred* — the stance Credentials.Gateway takes. An app
+// that predates viewers sends nothing and resolves to the account's main viewer, which is
+// exactly the behaviour it had before this existed; guessing from anything else would file
+// a household's ordinary watching under somebody who does not exist.
+
+// How long an account's viewer list is trusted in memory.
+//
+// Every authenticated request resolves a viewer, and /v1/status alone is every open
+// television every ten seconds — a Postgres round trip each, for a list that changes when
+// somebody adds a person to the household. A write clears it, so the window is "how long
+// until another instance notices" rather than "how long until my change takes effect", the
+// bargain featurePolicyCache already makes.
+const viewerListTTL = 30 * time.Second
+
+type viewerListCache struct {
+	mu      sync.Mutex
+	entries map[string]viewerListEntry
+}
+
+type viewerListEntry struct {
+	viewers  []store.Viewer
+	loadedAt time.Time
+}
+
+// viewersFor lists an account's viewers, from memory where it can.
+func (s *Server) viewersFor(ctx context.Context, sess store.Session) ([]store.Viewer, error) {
+	if s.store == nil {
+		return nil, errors.New("no store")
+	}
+	c := &s.viewerLists
+	now := time.Now()
+	c.mu.Lock()
+	entry, ok := c.entries[sess.EmbyUserID]
+	c.mu.Unlock()
+	if ok && now.Sub(entry.loadedAt) < viewerListTTL {
+		return entry.viewers, nil
+	}
+
+	viewers, err := s.store.Viewers(ctx, sess.EmbyUserID, sess.Username)
+	if err != nil {
+		// A list that will not load is not evidence that the household has no viewers, so
+		// a stale reading is preferred to none: losing it would silently move a shadow
+		// viewer's playback back onto the Emby account, which is the one failure this
+		// feature must never have.
+		if ok {
+			return entry.viewers, nil
+		}
+		return nil, err
+	}
+	c.mu.Lock()
+	if c.entries == nil {
+		c.entries = map[string]viewerListEntry{}
+	}
+	c.entries[sess.EmbyUserID] = viewerListEntry{viewers: viewers, loadedAt: now}
+	c.mu.Unlock()
+	return viewers, nil
+}
+
+// forgetViewers drops an account's cached list so a viewer added, renamed or removed is
+// live on the next request rather than at the end of the window.
+func (s *Server) forgetViewers(embyUserID string) {
+	c := &s.viewerLists
+	c.mu.Lock()
+	delete(c.entries, embyUserID)
+	c.mu.Unlock()
+}
+
+// activeViewer resolves who is watching.
+//
+// Every unknown case resolves to the main viewer, and that is deliberate: this is on the
+// path of every authenticated request, and the failure it is protecting against — a
+// television left unable to do anything because a header could not be checked — is far
+// worse than a shadow viewer's episode being attributed to the account for one request.
+// The one thing it will not do is accept an id it could not confirm belongs to this
+// account, because that would let one household's television read another's viewing.
+func (s *Server) activeViewer(ctx context.Context, sess store.Session, r *http.Request) store.Viewer {
+	fallback := store.Viewer{ID: sess.EmbyUserID, Name: sess.Username, Kind: store.ViewerMain}
+	// The operator's switch is read here rather than at each of the four mutations,
+	// because this is the one place a request learns who is watching: with it off there is
+	// no shadow viewer to resolve to, so every branch downstream — the gated writes, the
+	// substituted rows, the per-viewer cache keys — falls back to the account by
+	// construction rather than by fifteen separate checks.
+	if !s.viewersEnabled(ctx) {
+		return fallback
+	}
+	requested := strings.TrimSpace(r.Header.Get(viewerHeader))
+	if requested == "" || requested == sess.EmbyUserID {
+		return fallback
+	}
+	viewers, err := s.viewersFor(ctx, sess)
+	if err != nil {
+		s.loggerFor(ctx).Warn("viewer list unavailable", "error", err)
+		return fallback
+	}
+	for _, viewer := range viewers {
+		if viewer.ID == requested {
+			return viewer
+		}
+	}
+	// An id this account does not own. It is logged rather than refused: the ordinary
+	// cause is a television still holding a viewer somebody has since deleted, and
+	// answering 403 to every request would leave that set unable to reach the picker that
+	// would fix it.
+	s.loggerFor(ctx).Warn("unknown viewer requested", "viewer", requested)
+	return fallback
+}
+
+// viewersEnabled reports whether the household is running viewers at all.
+//
+// Off is not a deletion. A viewer's rows stay in Postgres untouched and come back intact
+// when it is switched on again; what stops is the gateway routing anybody's watching
+// anywhere but Emby, which is exactly the state a household was in before this existed.
+func (s *Server) viewersEnabled(ctx context.Context) bool {
+	return s.featureEnabled(ctx, featureViewers)
+}
+
+// mainViewerOnly is what an account's list looks like with the feature switched off.
+//
+// It is a *shortened list* rather than an error or an empty one, because the television
+// decides whether to offer the picker by counting what it was sent: one viewer is an
+// account nobody has added anybody to, which is the reading that makes a switched-off
+// household look like one that never used the feature rather than like one whose picker
+// has broken.
+func mainViewerOnly(viewers []store.Viewer) []store.Viewer {
+	for _, viewer := range viewers {
+		if viewer.IsMain() {
+			return []store.Viewer{viewer}
+		}
+	}
+	return nil
+}
+
+// --- carrying the viewer through one request --------------------------------
+
+type viewerContextKey struct{}
+
+// withViewer installs the resolved viewer for the rest of the request.
+//
+// It is resolved once, in [Server.authed], and read from the context everywhere else. The
+// alternative — every handler that needs a cache key calling activeViewer for itself —
+// is fifteen call sites that must each remember to, and the failure of forgetting one is
+// silent: the handler simply keys that view under the account, and one viewer is served
+// another viewer's rows. Resolving it at the boundary makes forgetting impossible.
+func withViewer(ctx context.Context, viewer store.Viewer) context.Context {
+	return context.WithValue(ctx, viewerContextKey{}, viewer)
+}
+
+// viewerOf reports who this request belongs to.
+//
+// A request with no viewer in its context is one that never passed through authed — a
+// scheduled task, a probe, a test — and the account's own id is the honest answer for it,
+// which is also the value every one of these keys held before viewers existed.
+func viewerOf(ctx context.Context, sess store.Session) store.Viewer {
+	if viewer, ok := ctx.Value(viewerContextKey{}).(store.Viewer); ok && viewer.ID != "" {
+		return viewer
+	}
+	return store.Viewer{ID: sess.EmbyUserID, Name: sess.Username, Kind: store.ViewerMain}
+}
+
+// viewerKeyOf is the shorthand the cache keys use: the id everything about this person is
+// filed under. For the main viewer it is the Emby user id, so an existing household's
+// cached views keep the names they already had.
+func viewerKeyOf(ctx context.Context, sess store.Session) string {
+	return viewerOf(ctx, sess).ID
+}
+
+// viewerID is the key everything about a *person* is stored under — preferences,
+// notifications, followed shows, row statistics, recommendation profiles.
+//
+// For the main viewer it is the Emby user id, which is why this feature needed no
+// migration: an existing household's rows are already filed under exactly this value.
+func viewerID(viewer store.Viewer) string { return viewer.ID }
+
+// --- the common state layer -------------------------------------------------
+
+// viewerUserData renders one viewer's state in the shape of Emby's UserData block.
+//
+// This is the seam the client never sees. A television asks for a row and draws a progress
+// bar, a tick and a heart from UserData; whether that block came from Emby or from Postgres
+// is not a question anything above this line asks, which is what keeps viewers from
+// becoming a special case in every screen.
+func viewerUserData(state store.ViewerState) json.RawMessage {
+	payload := map[string]any{
+		"IsFavorite":            state.Favourite,
+		"Played":                state.Played,
+		"PlaybackPositionTicks": state.PositionTicks,
+		"PlayCount":             state.PlayCount,
+	}
+	if state.RuntimeTicks > 0 && state.PositionTicks > 0 {
+		payload["PlayedPercentage"] = float64(state.PositionTicks) / float64(state.RuntimeTicks) * 100
+	}
+	if state.LastPlayedAt != nil {
+		payload["LastPlayedDate"] = state.LastPlayedAt.UTC().Format(time.RFC3339)
+	}
+	raw, err := json.Marshal(payload)
+	if err != nil {
+		return json.RawMessage(`{}`)
+	}
+	return raw
+}
+
+// viewerAggregateUserData renders a series' or a season's block from a count of episodes.
+//
+// Emby fills those in from an item's children, and a shadow viewer has no children Emby
+// has ever heard of — so the count comes from the shared catalogue and this viewer's own
+// state. The favourite is the one field that is genuinely the container's own: somebody
+// marks a *show* a favourite, not the sum of its episodes, so it is read from the row
+// against the series id rather than derived.
+//
+// Two things are omitted rather than sent as zero, the rule the leaf block follows. A
+// container the catalogue cannot count for — a library not yet imported, a show it has
+// never seen — has no unwatched count, because "0 left" and "I cannot say" are different
+// answers and only one of them is true. And a container nothing has been watched of has no
+// last-played date.
+func viewerAggregateUserData(state store.ViewerState, aggregate store.ViewerAggregate) json.RawMessage {
+	payload := map[string]any{
+		"IsFavorite": state.Favourite,
+		// A container is never resumable: what resumes is an episode, and Emby reports
+		// zero here for the same reason.
+		"PlaybackPositionTicks": 0,
+		"PlayCount":             aggregate.Played,
+		// Played only where there is something to have finished. An empty catalogue must
+		// not tick every show in the house.
+		"Played": aggregate.Total > 0 && aggregate.Played >= aggregate.Total,
+	}
+	if aggregate.Total > 0 {
+		unplayed := aggregate.Total - aggregate.Played
+		if unplayed < 0 {
+			unplayed = 0
+		}
+		payload["UnplayedItemCount"] = unplayed
+		payload["PlayedPercentage"] = float64(aggregate.Played) / float64(aggregate.Total) * 100
+	}
+	if aggregate.LastPlayedAt != nil {
+		payload["LastPlayedDate"] = aggregate.LastPlayedAt.UTC().Format(time.RFC3339)
+	}
+	raw, err := json.Marshal(payload)
+	if err != nil {
+		return json.RawMessage(`{}`)
+	}
+	return raw
+}
+
+// --- routes -----------------------------------------------------------------
+
+type viewersResponse struct {
+	Viewers []store.Viewer `json:"viewers"`
+	Active  string         `json:"active"`
+}
+
+type viewerRequest struct {
+	Name      string `json:"name"`
+	ShortName string `json:"shortName"`
+	Colour    string `json:"colour"`
+}
+
+func (s *Server) handleViewers(w http.ResponseWriter, r *http.Request, sess store.Session) {
+	if r.Method == http.MethodPost {
+		s.handleCreateViewer(w, r, sess)
+		return
+	}
+	viewers, err := s.viewersFor(r.Context(), sess)
+	if err != nil {
+		s.writeUpstreamError(r.Context(), w, err, "could not load viewers")
+		return
+	}
+	if !s.viewersEnabled(r.Context()) {
+		viewers = mainViewerOnly(viewers)
+	}
+	writeJSON(w, http.StatusOK, viewersResponse{
+		Viewers: viewers,
+		Active:  s.activeViewer(r.Context(), sess, r).ID,
+	})
+}
+
+func (s *Server) handleCreateViewer(w http.ResponseWriter, r *http.Request, sess store.Session) {
+	// A refusal rather than a silent success: the television is about to draw a card for
+	// somebody, and an operator who has switched the feature off has said the household
+	// does not use it. The wording names the reason, because a television has no log and
+	// no support channel and that sentence is the whole diagnosis.
+	if !s.viewersEnabled(r.Context()) {
+		writeError(w, http.StatusForbidden, "viewers are switched off for this server")
+		return
+	}
+	var req viewerRequest
+	if err := json.NewDecoder(http.MaxBytesReader(w, r.Body, 4<<10)).Decode(&req); err != nil {
+		writeError(w, http.StatusBadRequest, "malformed request body")
+		return
+	}
+	if strings.TrimSpace(req.Name) == "" {
+		writeError(w, http.StatusBadRequest, "a name is required")
+		return
+	}
+	if len([]rune(req.Name)) > 40 {
+		writeError(w, http.StatusBadRequest, "that name is too long")
+		return
+	}
+	viewer, err := s.store.CreateShadowViewer(
+		r.Context(), sess.EmbyUserID, req.Name, req.ShortName, req.Colour,
+	)
+	if err != nil {
+		writeError(w, http.StatusBadRequest, err.Error())
+		return
+	}
+	s.forgetViewers(sess.EmbyUserID)
+	s.loggerFor(r.Context()).Info("viewer added", "viewer", viewer.ID, "name", viewer.Name)
+	writeJSON(w, http.StatusOK, viewer)
+}
+
+func (s *Server) handleViewer(w http.ResponseWriter, r *http.Request, sess store.Session) {
+	id := r.PathValue("viewerID")
+	if id == "" {
+		writeError(w, http.StatusBadRequest, "viewer id is required")
+		return
+	}
+	if !s.viewersEnabled(r.Context()) {
+		writeError(w, http.StatusForbidden, "viewers are switched off for this server")
+		return
+	}
+	if r.Method == http.MethodDelete {
+		if err := s.store.DeleteShadowViewer(r.Context(), sess.EmbyUserID, id); err != nil {
+			if errors.Is(err, store.ErrViewerNotFound) {
+				writeError(w, http.StatusNotFound, "no such viewer")
+				return
+			}
+			s.writeUpstreamError(r.Context(), w, err, "could not remove that viewer")
+			return
+		}
+		s.forgetViewers(sess.EmbyUserID)
+		// Everything cached under this viewer's own key is now about nobody.
+		if err := s.cache.InvalidateUser(r.Context(), id); err != nil {
+			s.loggerFor(r.Context()).Warn("cache invalidation failed", "error", err)
+		}
+		s.loggerFor(r.Context()).Info("viewer removed", "viewer", id)
+		writeJSON(w, http.StatusOK, map[string]bool{"removed": true})
+		return
+	}
+
+	var req viewerRequest
+	if err := json.NewDecoder(http.MaxBytesReader(w, r.Body, 4<<10)).Decode(&req); err != nil {
+		writeError(w, http.StatusBadRequest, "malformed request body")
+		return
+	}
+	viewer, err := s.store.UpdateShadowViewer(
+		r.Context(), sess.EmbyUserID, id, req.Name, req.ShortName, req.Colour,
+	)
+	if err != nil {
+		if errors.Is(err, store.ErrViewerNotFound) {
+			writeError(w, http.StatusNotFound, "no such viewer")
+			return
+		}
+		writeError(w, http.StatusBadRequest, err.Error())
+		return
+	}
+	s.forgetViewers(sess.EmbyUserID)
+	writeJSON(w, http.StatusOK, viewer)
+}
+
+// invalidateAccountViews drops the cached views of every viewer on an account.
+//
+// Signing a television out, or an operator resetting somebody, is a statement about the
+// account rather than about whoever happened to be watching — so invalidating the account's
+// own key alone would leave each shadow viewer's rows behind, to be served intact to the
+// next person who signs in on that set.
+//
+// The list is read directly rather than through the cache, because this is called at
+// exactly the moments the cached copy is least trustworthy, and it is best-effort: the
+// entries it misses expire on their own TTL, and nothing here is worth failing a sign-out
+// over.
+func (s *Server) invalidateAccountViews(ctx context.Context, sess store.Session) {
+	if err := s.cache.InvalidateUser(ctx, sess.EmbyUserID); err != nil {
+		s.loggerFor(ctx).Warn("cache invalidation failed", "error", err)
+	}
+	if s.store == nil {
+		return
+	}
+	viewers, err := s.store.Viewers(ctx, sess.EmbyUserID, sess.Username)
+	if err != nil {
+		s.loggerFor(ctx).Warn("viewer list unavailable for invalidation", "error", err)
+		return
+	}
+	for _, viewer := range viewers {
+		if viewer.IsMain() {
+			continue
+		}
+		if err := s.cache.InvalidateUser(ctx, viewer.ID); err != nil {
+			s.loggerFor(ctx).Warn("viewer cache invalidation failed",
+				"viewer", viewer.ID, "error", err)
+		}
+	}
+}
diff --git a/server/internal/api/viewers_test.go b/server/internal/api/viewers_test.go
new file mode 100644
index 0000000..912d413
--- /dev/null
+++ b/server/internal/api/viewers_test.go
@@ -0,0 +1,364 @@
+package api
+
+import (
+	"context"
+	"encoding/json"
+	"testing"
+	"time"
+
+	"github.com/ponzischeme89/memby/server/internal/store"
+)
+
+// The television has one UserData reader and it must not be able to tell where the block
+// came from. This pins the field names against the client's UserItemData, which is the
+// contract that keeps viewers from becoming a special case in every screen.
+func TestViewerUserDataIsShapedLikeEmbys(t *testing.T) {
+	played := time.Date(2026, 8, 19, 21, 14, 0, 0, time.UTC)
+	raw := viewerUserData(store.ViewerState{
+		ItemID:        "982173",
+		PositionTicks: 15_420_000_000,
+		RuntimeTicks:  30_840_000_000,
+		PlayCount:     2,
+		Favourite:     true,
+		LastPlayedAt:  &played,
+	})
+
+	var parsed struct {
+		IsFavorite            bool     `json:"IsFavorite"`
+		Played                bool     `json:"Played"`
+		PlaybackPositionTicks int64    `json:"PlaybackPositionTicks"`
+		PlayCount             int      `json:"PlayCount"`
+		PlayedPercentage      *float64 `json:"PlayedPercentage"`
+		LastPlayedDate        string   `json:"LastPlayedDate"`
+	}
+	if err := json.Unmarshal(raw, &parsed); err != nil {
+		t.Fatalf("decode viewer user data: %v", err)
+	}
+	if !parsed.IsFavorite {
+		t.Error("favourite was not carried")
+	}
+	if parsed.Played {
+		t.Error("a part-watched title was reported as played")
+	}
+	if parsed.PlaybackPositionTicks != 15_420_000_000 {
+		t.Errorf("position = %d", parsed.PlaybackPositionTicks)
+	}
+	if parsed.PlayCount != 2 {
+		t.Errorf("play count = %d", parsed.PlayCount)
+	}
+	if parsed.PlayedPercentage == nil || *parsed.PlayedPercentage < 49 || *parsed.PlayedPercentage > 51 {
+		t.Errorf("played percentage = %v, want about 50", parsed.PlayedPercentage)
+	}
+	if parsed.LastPlayedDate != "2026-08-19T21:14:00Z" {
+		t.Errorf("last played = %q", parsed.LastPlayedDate)
+	}
+}
+
+// A title nobody has touched has to render as untouched rather than as a card claiming a
+// zero-length progress bar, so the two optional fields are omitted rather than sent empty.
+func TestViewerUserDataOmitsWhatItDoesNotKnow(t *testing.T) {
+	raw := viewerUserData(store.ViewerState{ItemID: "982173"})
+	var fields map[string]any
+	if err := json.Unmarshal(raw, &fields); err != nil {
+		t.Fatalf("decode viewer user data: %v", err)
+	}
+	if _, ok := fields["PlayedPercentage"]; ok {
+		t.Error("a percentage was claimed for a title with no runtime or position")
+	}
+	if _, ok := fields["LastPlayedDate"]; ok {
+		t.Error("a play date was claimed for a title that has never been played")
+	}
+	if fields["Played"] != false || fields["IsFavorite"] != false {
+		t.Errorf("untouched state rendered as %v", fields)
+	}
+}
+
+// IsMain is what every mutation branches on, so it is worth stating that it reads the
+// stored kind rather than guessing from the id.
+func TestViewerIsMainReadsTheStoredKind(t *testing.T) {
+	if !(store.Viewer{ID: "abc", Kind: store.ViewerMain}).IsMain() {
+		t.Error("a main viewer did not report as main")
+	}
+	if (store.Viewer{ID: "abc", Kind: store.ViewerShadow}).IsMain() {
+		t.Error("a shadow viewer reported as main")
+	}
+	if (store.Viewer{ID: "abc"}).IsMain() {
+		t.Error("a viewer with no kind reported as main")
+	}
+}
+
+// The ids are the answer, not just the selection: a shadow viewer's Continue Watching is
+// ordered by their own history in Postgres, and Emby answers an Ids= query in its own
+// order. Handing that back would keep the right titles and discard the reason for them.
+func TestOrderItemsByIDRestoresTheOrderAskedFor(t *testing.T) {
+	item := func(id string) json.RawMessage {
+		return json.RawMessage(`{"Id":"` + id + `","Name":"` + id + `"}`)
+	}
+	idsOf := func(items []json.RawMessage) []string {
+		out := []string{}
+		for _, raw := range items {
+			out = append(out, itemIDOf(raw))
+		}
+		return out
+	}
+
+	t.Run("emby's order is replaced", func(t *testing.T) {
+		got := orderItemsByID(
+			[]json.RawMessage{item("c"), item("a"), item("b")},
+			[]string{"b", "c", "a"},
+		)
+		want := []string{"b", "c", "a"}
+		if diff := idsOf(got); !equalStrings(diff, want) {
+			t.Fatalf("order = %v, want %v", diff, want)
+		}
+	})
+
+	// A title the catalogue still names but Emby will not answer for leaves a card that
+	// cannot be opened, so it is dropped instead.
+	t.Run("a missing title is dropped", func(t *testing.T) {
+		got := orderItemsByID([]json.RawMessage{item("a")}, []string{"a", "gone", "b"})
+		if diff := idsOf(got); !equalStrings(diff, []string{"a"}) {
+			t.Fatalf("order = %v, want [a]", diff)
+		}
+	})
+
+	// Every keyed list on the television throws on a repeated key, and a paging boundary
+	// or a duplicated row is exactly where an id comes back twice.
+	t.Run("a repeated id draws one card", func(t *testing.T) {
+		got := orderItemsByID([]json.RawMessage{item("a"), item("a")}, []string{"a", "a"})
+		if diff := idsOf(got); !equalStrings(diff, []string{"a"}) {
+			t.Fatalf("order = %v, want one card", diff)
+		}
+	})
+
+	// Anything Emby volunteers that was not asked for is not part of the answer.
+	t.Run("an unasked title is dropped", func(t *testing.T) {
+		got := orderItemsByID([]json.RawMessage{item("a"), item("z")}, []string{"a"})
+		if diff := idsOf(got); !equalStrings(diff, []string{"a"}) {
+			t.Fatalf("order = %v, want [a]", diff)
+		}
+	})
+}
+
+// The account's UserData must be replaced outright rather than merged: a partial overlay
+// leaves whichever fields Memby had nothing to say about carrying the account's values.
+func TestInjectItemUserDataReplacesRatherThanMerges(t *testing.T) {
+	raw := json.RawMessage(
+		`{"Id":"1","Name":"Anatomy of a Fall",` +
+			`"UserData":{"Played":true,"PlaybackPositionTicks":9999,"IsFavorite":true,"PlayCount":4}}`)
+	out := injectItemUserData(raw, viewerUserData(store.ViewerState{ItemID: "1"}))
+
+	var parsed struct {
+		Name     string `json:"Name"`
+		UserData struct {
+			Played                bool  `json:"Played"`
+			PlaybackPositionTicks int64 `json:"PlaybackPositionTicks"`
+			IsFavorite            bool  `json:"IsFavorite"`
+			PlayCount             int   `json:"PlayCount"`
+		} `json:"UserData"`
+	}
+	if err := json.Unmarshal(out, &parsed); err != nil {
+		t.Fatalf("decode: %v", err)
+	}
+	if parsed.Name != "Anatomy of a Fall" {
+		t.Errorf("the rest of the item was disturbed: name = %q", parsed.Name)
+	}
+	if parsed.UserData.Played || parsed.UserData.IsFavorite {
+		t.Error("the account's watched or favourite state survived")
+	}
+	if parsed.UserData.PlaybackPositionTicks != 0 || parsed.UserData.PlayCount != 0 {
+		t.Errorf("the account's position or play count survived: %+v", parsed.UserData)
+	}
+}
+
+// A series and a season are answered from a count of episodes rather than from a row of
+// their own, so they have to be told apart from the leaf items around them.
+func TestAggregateItemsAreRecognised(t *testing.T) {
+	for _, tc := range []struct {
+		itemType string
+		want     bool
+	}{
+		{"Series", true},
+		{"Season", true},
+		{"Episode", false},
+		{"Movie", false},
+		{"", false},
+	} {
+		raw := json.RawMessage(`{"Id":"1","Type":"` + tc.itemType + `"}`)
+		if got := isAggregateItem(raw); got != tc.want {
+			t.Errorf("isAggregateItem(%q) = %v, want %v", tc.itemType, got, tc.want)
+		}
+	}
+}
+
+// Everything downstream keys its cached views on this, so a request that never passed
+// through authed must still answer with the value those keys held before viewers existed.
+func TestViewerOfFallsBackToTheAccount(t *testing.T) {
+	sess := store.Session{EmbyUserID: "emby-user-1", Username: "Matt"}
+	viewer := viewerOf(context.Background(), sess)
+	if !viewer.IsMain() || viewer.ID != "emby-user-1" {
+		t.Fatalf("fallback viewer = %+v, want the account as main", viewer)
+	}
+	if got := viewerKeyOf(context.Background(), sess); got != "emby-user-1" {
+		t.Fatalf("cache key = %q, want the Emby user id", got)
+	}
+
+	shadow := store.Viewer{ID: "v0123", Name: "Alessandra", Kind: store.ViewerShadow}
+	ctx := withViewer(context.Background(), shadow)
+	if got := viewerKeyOf(ctx, sess); got != "v0123" {
+		t.Fatalf("cache key = %q, want the shadow viewer", got)
+	}
+}
+
+func equalStrings(a, b []string) bool {
+	if len(a) != len(b) {
+		return false
+	}
+	for i := range a {
+		if a[i] != b[i] {
+			return false
+		}
+	}
+	return true
+}
+
+// The last place a shadow viewer was shown the account's answer. A series card draws its
+// tick and its "left to watch" from these fields, and Emby fills them in from children it
+// has never heard of for this person.
+func TestViewerAggregateUserDataCountsWhatIsLeft(t *testing.T) {
+	played := time.Date(2026, 8, 18, 20, 5, 0, 0, time.UTC)
+	raw := viewerAggregateUserData(
+		store.ViewerState{ItemID: "series-1", Favourite: true},
+		store.ViewerAggregate{Total: 10, Played: 4, LastPlayedAt: &played},
+	)
+
+	var parsed struct {
+		IsFavorite            bool     `json:"IsFavorite"`
+		Played                bool     `json:"Played"`
+		PlaybackPositionTicks int64    `json:"PlaybackPositionTicks"`
+		UnplayedItemCount     *int     `json:"UnplayedItemCount"`
+		PlayedPercentage      *float64 `json:"PlayedPercentage"`
+		LastPlayedDate        string   `json:"LastPlayedDate"`
+	}
+	if err := json.Unmarshal(raw, &parsed); err != nil {
+		t.Fatalf("decode aggregate user data: %v", err)
+	}
+	// The favourite is the container's own — somebody marks a show, not the sum of its
+	// episodes — so it comes from the row rather than from the count.
+	if !parsed.IsFavorite {
+		t.Error("the viewer's own favourite on the series was dropped")
+	}
+	if parsed.Played {
+		t.Error("a part-watched series reported as finished")
+	}
+	if parsed.UnplayedItemCount == nil || *parsed.UnplayedItemCount != 6 {
+		t.Errorf("unplayed = %v, want 6", parsed.UnplayedItemCount)
+	}
+	if parsed.PlayedPercentage == nil || *parsed.PlayedPercentage < 39 || *parsed.PlayedPercentage > 41 {
+		t.Errorf("played percentage = %v, want about 40", parsed.PlayedPercentage)
+	}
+	// A container is never resumable; what resumes is an episode.
+	if parsed.PlaybackPositionTicks != 0 {
+		t.Errorf("a series carried a resume position: %d", parsed.PlaybackPositionTicks)
+	}
+	if parsed.LastPlayedDate != "2026-08-18T20:05:00Z" {
+		t.Errorf("last played = %q", parsed.LastPlayedDate)
+	}
+
+	finished := viewerAggregateUserData(
+		store.ViewerState{}, store.ViewerAggregate{Total: 10, Played: 10},
+	)
+	var done map[string]any
+	if err := json.Unmarshal(finished, &done); err != nil {
+		t.Fatalf("decode: %v", err)
+	}
+	if done["Played"] != true {
+		t.Errorf("a fully watched series did not report as played: %v", done)
+	}
+	if count, ok := done["UnplayedItemCount"].(float64); !ok || count != 0 {
+		t.Errorf("unplayed on a finished series = %v, want 0", done["UnplayedItemCount"])
+	}
+}
+
+// "Nothing left to watch" and "I cannot say how much there is" are different answers, and
+// only one of them is true for a library the catalogue has not imported yet. Ticking every
+// show in the house is the worst thing this could do.
+func TestViewerAggregateUserDataSaysNothingItCannotCount(t *testing.T) {
+	raw := viewerAggregateUserData(store.ViewerState{}, store.ViewerAggregate{})
+	var fields map[string]any
+	if err := json.Unmarshal(raw, &fields); err != nil {
+		t.Fatalf("decode: %v", err)
+	}
+	if _, ok := fields["UnplayedItemCount"]; ok {
+		t.Error("a count was claimed for a series the catalogue cannot count")
+	}
+	if _, ok := fields["PlayedPercentage"]; ok {
+		t.Error("a percentage was claimed with nothing to divide by")
+	}
+	if _, ok := fields["LastPlayedDate"]; ok {
+		t.Error("a play date was claimed for a series nobody has watched")
+	}
+	if fields["Played"] != false {
+		t.Errorf("an uncountable series reported as watched: %v", fields)
+	}
+}
+
+// A season is looked up by its own id, and its series is asked for alongside it, because
+// the catalogue's indexed column is the series. Getting that wrong costs the season card
+// its count on exactly the page — a series detail page — where seasons appear.
+func TestContainerIDsCollectSeriesAndSeasons(t *testing.T) {
+	items := []json.RawMessage{
+		json.RawMessage(`{"Id":"ep-1","Type":"Episode","SeriesId":"show-1"}`),
+		json.RawMessage(`{"Id":"show-1","Type":"Series"}`),
+		json.RawMessage(`{"Id":"season-2","Type":"Season","SeriesId":"show-2"}`),
+		json.RawMessage(`{"Id":"season-2","Type":"Season","SeriesId":"show-2"}`),
+		json.RawMessage(`{"Id":"film-1","Type":"Movie"}`),
+	}
+	seriesIDs, seasonIDs := containerIDsIn([][]json.RawMessage{items})
+
+	if !equalStrings(seasonIDs, []string{"season-2"}) {
+		t.Errorf("seasons = %v, want one season and no repeat", seasonIDs)
+	}
+	// show-2 is there because the season named it; show-1 because it is a card in its own
+	// right. Neither the episode nor the film contributes a container.
+	if !equalStrings(seriesIDs, []string{"show-1", "show-2"}) {
+		t.Errorf("series = %v, want the series card and the season's parent", seriesIDs)
+	}
+}
+
+// Switched off, an account looks like one nobody has added anybody to — which is how the
+// television decides not to offer the picker. It must never look like an account whose
+// list failed to load.
+func TestMainViewerOnlyLeavesTheAccount(t *testing.T) {
+	viewers := []store.Viewer{
+		{ID: "emby-user-1", Name: "Matt", Kind: store.ViewerMain},
+		{ID: "v01", Name: "Alessandra", Kind: store.ViewerShadow},
+		{ID: "v02", Name: "Guest", Kind: store.ViewerShadow},
+	}
+	got := mainViewerOnly(viewers)
+	if len(got) != 1 || !got[0].IsMain() || got[0].ID != "emby-user-1" {
+		t.Fatalf("switched-off list = %+v, want the account alone", got)
+	}
+	if mainViewerOnly(nil) != nil {
+		t.Error("a list with no main viewer invented one")
+	}
+}
+
+// The switch is the operator's and rides the ordinary feature machinery, so what is worth
+// pinning is that it is *in* the catalogue and gated on a capability — a household half of
+// whose televisions cannot choose between people must not be offered it.
+func TestViewersIsAnOperatorFeature(t *testing.T) {
+	definition, ok := knownFeature(featureViewers)
+	if !ok {
+		t.Fatal("viewers is not in the feature catalogue")
+	}
+	if definition.Capability != "viewers_v1" {
+		t.Errorf("capability = %q, want viewers_v1", definition.Capability)
+	}
+	// Off by default, and deliberately so: this is the switch deciding where a household's
+	// watched state is written, and a feature that arrives already on is one every server
+	// running this build starts using before anybody decided to.
+	if definition.DefaultEnabled {
+		t.Error("viewers defaults on; it is opted into rather than out of")
+	}
+}
diff --git a/server/internal/logging/console.go b/server/internal/logging/console.go
index 9b71244..4b04121 100644
--- a/server/internal/logging/console.go
+++ b/server/internal/logging/console.go
@@ -111,17 +111,20 @@ func appendField(target []field, groups []string, attr slog.Attr) []field {
 // Anything unranked keeps the order the caller wrote it in, which is usually the order
 // that reads best for that particular event.
 var fieldRank = map[string]int{
-	"component":       1,
-	"user":            2,
-	"device":          3,
-	"client":          4,
-	"correlation":     5,
-	"play_session_id": 6,
-	"protocol":        7,
-	"method":          8,
-	"path":            9,
-	"status":          10,
-	"duration":        11,
+	"component": 1,
+	"user":      2,
+	// The person watching sits beside the account they watch through, because on a
+	// household running viewers those are different answers and the line has to give both.
+	"viewer":          3,
+	"device":          4,
+	"client":          5,
+	"correlation":     6,
+	"play_session_id": 7,
+	"protocol":        8,
+	"method":          9,
+	"path":            10,
+	"status":          11,
+	"duration":        12,
 	// Constant per process, so it belongs at the end of the line rather than in front
 	// of the fields that differ between events.
 	"version": 900,
diff --git a/server/internal/store/schema.sql b/server/internal/store/schema.sql
index 3022ab2..4d95afe 100644
--- a/server/internal/store/schema.sql
+++ b/server/internal/store/schema.sql
@@ -108,6 +108,12 @@ CREATE INDEX IF NOT EXISTS library_items_genres_idx ON library_items USING GIN (
 CREATE INDEX IF NOT EXISTS library_items_type_created_idx ON library_items (type, date_created DESC);
 CREATE INDEX IF NOT EXISTS library_items_synced_idx ON library_items (synced_at);
 
+-- Every episode of one series, which is what a viewer's Next Up walks and what a series
+-- card's watched count is computed from. Both run on the tail of an ordinary request, and
+-- without this each is a scan of every episode in the library.
+CREATE INDEX IF NOT EXISTS library_items_series_episodes_idx
+    ON library_items (series_id) WHERE type = 'Episode';
+
 -- Durable raw MDBList responses. Source selection and display formatting happen at read
 -- time, so changing the visible sources does not require another external API request.
 CREATE TABLE IF NOT EXISTS external_media_ratings (
@@ -903,3 +909,76 @@ CREATE INDEX IF NOT EXISTS notification_log_user_idx
     ON notification_log (emby_user_id, occurred_at DESC) WHERE emby_user_id <> '';
 CREATE INDEX IF NOT EXISTS notification_log_status_idx ON notification_log (status, occurred_at DESC);
 CREATE INDEX IF NOT EXISTS notification_log_kind_idx ON notification_log (kind, occurred_at DESC);
+
+-- Viewers: the people using one Memby account.
+--
+-- A Memby account is the household's relationship with an Emby user; a viewer is one
+-- person under it. Every account has exactly one MAIN viewer, whose state is Emby's and
+-- which behaves exactly as the account did before viewers existed, and any number of
+-- SHADOW viewers whose state is Memby's alone.
+--
+-- The main viewer's id IS the Emby user id, and that is the whole of why this feature
+-- needed no migration. Every table in this schema keys a person by a bare emby_user_id
+-- with no foreign key behind it, so substituting a viewer id for it leaves an existing
+-- household's preferences, notifications, followed shows, search history and row stats
+-- exactly where they were. A shadow id is prefixed 'v' and is therefore distinguishable
+-- from Emby's 32-hex GUIDs by inspection, which is what makes that substitution safe.
+CREATE TABLE IF NOT EXISTS viewers (
+    id           TEXT        PRIMARY KEY,
+    emby_user_id TEXT        NOT NULL,
+    name         TEXT        NOT NULL,
+    short_name   TEXT        NOT NULL DEFAULT '',
+    colour       TEXT        NOT NULL DEFAULT '',
+    kind         TEXT        NOT NULL,               -- main | shadow
+    pin_hash     BYTEA,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now(),
+    updated_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE INDEX IF NOT EXISTS viewers_account_idx ON viewers (emby_user_id, created_at);
+
+-- One main viewer per account, enforced rather than assumed: the main viewer is what a
+-- request falls back to, so an account with two of them would resolve differently
+-- depending on which row a query happened to return first.
+CREATE UNIQUE INDEX IF NOT EXISTS viewers_account_main_idx
+    ON viewers (emby_user_id) WHERE kind = 'main';
+
+-- A shadow viewer's own viewing state, in the shape of the Emby UserData block it stands
+-- in for. Only the fields Memby actually renders are here: the Emby item id is the common
+-- identifier, so no library metadata is duplicated and nothing here needs invalidating
+-- when the catalogue changes.
+--
+-- There is deliberately no row for a main viewer. Their state lives in Emby, and a copy
+-- of it here would be a second answer free to disagree with the one the household's other
+-- Emby clients see.
+CREATE TABLE IF NOT EXISTS viewer_playback_state (
+    viewer_id          TEXT        NOT NULL,
+    item_id            TEXT        NOT NULL,
+    series_id          TEXT        NOT NULL DEFAULT '',
+    season_id          TEXT        NOT NULL DEFAULT '',
+    position_ticks     BIGINT      NOT NULL DEFAULT 0,
+    runtime_ticks      BIGINT      NOT NULL DEFAULT 0,
+    played             BOOLEAN     NOT NULL DEFAULT false,
+    play_count         INT         NOT NULL DEFAULT 0,
+    favourite          BOOLEAN     NOT NULL DEFAULT false,
+    hidden_from_resume BOOLEAN     NOT NULL DEFAULT false,
+    last_played_at     TIMESTAMPTZ,
+    updated_at         TIMESTAMPTZ NOT NULL DEFAULT now(),
+    PRIMARY KEY (viewer_id, item_id)
+);
+
+-- Continue Watching for a shadow viewer is this index: what they are part-way through,
+-- most recent first. The partial predicate keeps it to the rows that row can draw from
+-- rather than to everything they have ever pressed Play on.
+CREATE INDEX IF NOT EXISTS viewer_playback_resume_idx
+    ON viewer_playback_state (viewer_id, last_played_at DESC)
+    WHERE position_ticks > 0 AND NOT played AND NOT hidden_from_resume;
+
+-- Next Up walks a series' episodes for the newest completion; favourites are their own
+-- row, and both are asked for per viewer.
+CREATE INDEX IF NOT EXISTS viewer_playback_series_idx
+    ON viewer_playback_state (viewer_id, series_id, last_played_at DESC)
+    WHERE series_id <> '';
+
+CREATE INDEX IF NOT EXISTS viewer_playback_favourite_idx
+    ON viewer_playback_state (viewer_id, updated_at DESC) WHERE favourite;
diff --git a/server/internal/store/viewer_playback.go b/server/internal/store/viewer_playback.go
new file mode 100644
index 0000000..8cff078
--- /dev/null
+++ b/server/internal/store/viewer_playback.go
@@ -0,0 +1,508 @@
+package store
+
+import (
+	"context"
+	"errors"
+	"fmt"
+	"time"
+
+	"github.com/jackc/pgx/v5"
+)
+
+// ViewerState is one viewer's answer about one title, in the shape of the Emby UserData
+// block it stands in for. Zero values are the honest answer for a title nobody has
+// touched, which is what lets a caller decorate an item it found nothing stored for
+// without a special case.
+type ViewerState struct {
+	ItemID           string
+	SeriesID         string
+	SeasonID         string
+	PositionTicks    int64
+	RuntimeTicks     int64
+	Played           bool
+	PlayCount        int
+	Favourite        bool
+	HiddenFromResume bool
+	LastPlayedAt     *time.Time
+}
+
+// PlayedFraction is the share of a title that must be behind the viewer for it to count as
+// watched. It matches Emby's own default so a household cannot come to disagree with itself
+// about whether an episode is finished depending on which viewer watched it.
+const PlayedFraction = 0.9
+
+// PlayedFromPosition decides whether a stop report completed the title.
+//
+// A runtime of zero means the length was not known rather than that the title is zero
+// long, so it can never complete anything — the alternative is that every report with a
+// missing duration marks something watched at the first second.
+func PlayedFromPosition(positionTicks, runtimeTicks int64) bool {
+	if runtimeTicks <= 0 || positionTicks <= 0 {
+		return false
+	}
+	return float64(positionTicks) >= float64(runtimeTicks)*PlayedFraction
+}
+
+// RecordViewerPlayback writes a progress or stop report for a shadow viewer.
+//
+// A completed title is stored at position zero, the way Emby stores one: the position is
+// what Continue Watching reads, and a finished episode left sitting at its last frame is
+// one the row keeps offering to resume four seconds from the end. play_count only moves on
+// the transition into played, so the ten-second reports either side of the threshold cannot
+// count one viewing several times.
+func (s *Store) RecordViewerPlayback(ctx context.Context, viewerID string, state ViewerState) error {
+	if viewerID == "" || state.ItemID == "" {
+		return fmt.Errorf("store: viewer playback: viewer and item are required")
+	}
+	position := state.PositionTicks
+	if position < 0 {
+		position = 0
+	}
+	runtime := state.RuntimeTicks
+	if runtime < 0 {
+		runtime = 0
+	}
+	if state.Played {
+		position = 0
+	}
+	_, err := s.pool.Exec(ctx, `
+		INSERT INTO viewer_playback_state (
+			viewer_id, item_id, series_id, season_id,
+			position_ticks, runtime_ticks, played, play_count, last_played_at, updated_at
+		) VALUES (
+			$1, $2,
+			-- The series is read out of the shared catalogue rather than asked of Emby or
+			-- carried by the television: it is already there, it is what orders this
+			-- viewer's Continue Watching, and a report arrives every ten seconds.
+			COALESCE(NULLIF($3, ''), (SELECT series_id FROM library_items WHERE id = $2), ''),
+			$4, $5, $6, $7, CASE WHEN $7 THEN 1 ELSE 0 END, now(), now())
+		ON CONFLICT (viewer_id, item_id) DO UPDATE SET
+			series_id      = CASE WHEN excluded.series_id <> '' THEN excluded.series_id
+			                      ELSE viewer_playback_state.series_id END,
+			season_id      = CASE WHEN excluded.season_id <> '' THEN excluded.season_id
+			                      ELSE viewer_playback_state.season_id END,
+			position_ticks = excluded.position_ticks,
+			runtime_ticks  = CASE WHEN excluded.runtime_ticks > 0 THEN excluded.runtime_ticks
+			                      ELSE viewer_playback_state.runtime_ticks END,
+			played         = excluded.played,
+			play_count     = viewer_playback_state.play_count
+			                 + CASE WHEN excluded.played AND NOT viewer_playback_state.played
+			                        THEN 1 ELSE 0 END,
+			last_played_at = now(),
+			updated_at     = now()`,
+		viewerID, state.ItemID, state.SeriesID, state.SeasonID,
+		position, runtime, state.Played,
+	)
+	if err != nil {
+		return fmt.Errorf("store: record viewer playback: %w", err)
+	}
+	return nil
+}
+
+// SetViewerPlayed marks a title watched or unwatched by hand.
+//
+// Marking unwatched clears the position for the same reason marking watched does: the two
+// are one statement about where this viewer stands with the title, and a cleared flag over
+// a retained playhead would put it straight back into Continue Watching at the closing
+// credits.
+func (s *Store) SetViewerPlayed(ctx context.Context, viewerID, itemID string, played bool) error {
+	_, err := s.pool.Exec(ctx, `
+		INSERT INTO viewer_playback_state (
+			viewer_id, item_id, position_ticks, played, play_count, last_played_at, updated_at
+		) VALUES ($1, $2, 0, $3, CASE WHEN $3 THEN 1 ELSE 0 END,
+		          CASE WHEN $3 THEN now() ELSE NULL END, now())
+		ON CONFLICT (viewer_id, item_id) DO UPDATE SET
+			position_ticks = 0,
+			played         = excluded.played,
+			play_count     = viewer_playback_state.play_count
+			                 + CASE WHEN excluded.played AND NOT viewer_playback_state.played
+			                        THEN 1 ELSE 0 END,
+			last_played_at = CASE WHEN excluded.played
+			                      THEN COALESCE(viewer_playback_state.last_played_at, now())
+			                      ELSE viewer_playback_state.last_played_at END,
+			updated_at     = now()`,
+		viewerID, itemID, played)
+	if err != nil {
+		return fmt.Errorf("store: set viewer played: %w", err)
+	}
+	return nil
+}
+
+// SetViewerFavourite records a favourite that belongs to the person rather than to the
+// Emby account, so one viewer's heart cannot appear on everybody else's launcher.
+func (s *Store) SetViewerFavourite(ctx context.Context, viewerID, itemID string, favourite bool) error {
+	_, err := s.pool.Exec(ctx, `
+		INSERT INTO viewer_playback_state (viewer_id, item_id, favourite, updated_at)
+		VALUES ($1, $2, $3, now())
+		ON CONFLICT (viewer_id, item_id) DO UPDATE SET
+			favourite = excluded.favourite, updated_at = now()`,
+		viewerID, itemID, favourite)
+	if err != nil {
+		return fmt.Errorf("store: set viewer favourite: %w", err)
+	}
+	return nil
+}
+
+// HideViewerFromResume takes a title off this viewer's Continue Watching without claiming
+// they watched it. The position is kept: hiding is a statement about the row, not about
+// where they got to, and pressing Play again should still resume.
+func (s *Store) HideViewerFromResume(ctx context.Context, viewerID, itemID string) error {
+	_, err := s.pool.Exec(ctx, `
+		INSERT INTO viewer_playback_state (viewer_id, item_id, hidden_from_resume, updated_at)
+		VALUES ($1, $2, true, now())
+		ON CONFLICT (viewer_id, item_id) DO UPDATE SET
+			hidden_from_resume = true, updated_at = now()`,
+		viewerID, itemID)
+	if err != nil {
+		return fmt.Errorf("store: hide from resume: %w", err)
+	}
+	return nil
+}
+
+// ViewerStateFor reads one title's state. A title with no row is not an error: it is a
+// title this viewer has never touched, which is the ordinary case.
+func (s *Store) ViewerStateFor(ctx context.Context, viewerID, itemID string) (ViewerState, error) {
+	state := ViewerState{ItemID: itemID}
+	err := s.pool.QueryRow(ctx, `
+		SELECT series_id, season_id, position_ticks, runtime_ticks,
+		       played, play_count, favourite, hidden_from_resume, last_played_at
+		FROM viewer_playback_state WHERE viewer_id = $1 AND item_id = $2`,
+		viewerID, itemID,
+	).Scan(
+		&state.SeriesID, &state.SeasonID, &state.PositionTicks, &state.RuntimeTicks,
+		&state.Played, &state.PlayCount, &state.Favourite, &state.HiddenFromResume,
+		&state.LastPlayedAt,
+	)
+	if errors.Is(err, pgx.ErrNoRows) {
+		return state, nil
+	}
+	if err != nil {
+		return ViewerState{}, fmt.Errorf("store: viewer state: %w", err)
+	}
+	return state, nil
+}
+
+// ViewerStates reads a whole launcher's worth in one query.
+//
+// This is the read behind every decorated row, so it is one indexed lookup for several
+// hundred cards rather than a request per card — the economy decorateItemRatings already
+// makes for scores.
+func (s *Store) ViewerStates(
+	ctx context.Context, viewerID string, itemIDs []string,
+) (map[string]ViewerState, error) {
+	states := map[string]ViewerState{}
+	if viewerID == "" || len(itemIDs) == 0 {
+		return states, nil
+	}
+	rows, err := s.pool.Query(ctx, `
+		SELECT item_id, series_id, season_id, position_ticks, runtime_ticks,
+		       played, play_count, favourite, hidden_from_resume, last_played_at
+		FROM viewer_playback_state
+		WHERE viewer_id = $1 AND item_id = ANY($2)`, viewerID, itemIDs)
+	if err != nil {
+		return nil, fmt.Errorf("store: viewer states: %w", err)
+	}
+	defer rows.Close()
+	for rows.Next() {
+		var state ViewerState
+		if err := rows.Scan(
+			&state.ItemID, &state.SeriesID, &state.SeasonID,
+			&state.PositionTicks, &state.RuntimeTicks,
+			&state.Played, &state.PlayCount, &state.Favourite, &state.HiddenFromResume,
+			&state.LastPlayedAt,
+		); err != nil {
+			return nil, fmt.Errorf("store: scan viewer state: %w", err)
+		}
+		states[state.ItemID] = state
+	}
+	return states, rows.Err()
+}
+
+// ViewerResumeItems is this viewer's Continue Watching, most recently played first.
+//
+// It answers in item ids alone: the catalogue is shared by the household and is read from
+// library_items or Emby, so duplicating a single field of metadata here would be a second
+// copy free to go stale.
+func (s *Store) ViewerResumeItems(ctx context.Context, viewerID string, limit int) ([]string, error) {
+	if viewerID == "" {
+		return nil, nil
+	}
+	if limit <= 0 {
+		limit = 20
+	}
+	rows, err := s.pool.Query(ctx, `
+		SELECT item_id FROM viewer_playback_state
+		WHERE viewer_id = $1 AND position_ticks > 0 AND NOT played AND NOT hidden_from_resume
+		ORDER BY last_played_at DESC NULLS LAST
+		LIMIT $2`, viewerID, limit)
+	if err != nil {
+		return nil, fmt.Errorf("store: viewer resume items: %w", err)
+	}
+	defer rows.Close()
+	ids := []string{}
+	for rows.Next() {
+		var id string
+		if err := rows.Scan(&id); err != nil {
+			return nil, fmt.Errorf("store: scan resume item: %w", err)
+		}
+		ids = append(ids, id)
+	}
+	return ids, rows.Err()
+}
+
+// ViewerFavouriteItems is this viewer's favourites, most recently marked first.
+func (s *Store) ViewerFavouriteItems(ctx context.Context, viewerID string, limit int) ([]string, error) {
+	if viewerID == "" {
+		return nil, nil
+	}
+	if limit <= 0 {
+		limit = 50
+	}
+	rows, err := s.pool.Query(ctx, `
+		SELECT item_id FROM viewer_playback_state
+		WHERE viewer_id = $1 AND favourite
+		ORDER BY updated_at DESC
+		LIMIT $2`, viewerID, limit)
+	if err != nil {
+		return nil, fmt.Errorf("store: viewer favourites: %w", err)
+	}
+	defer rows.Close()
+	ids := []string{}
+	for rows.Next() {
+		var id string
+		if err := rows.Scan(&id); err != nil {
+			return nil, fmt.Errorf("store: scan favourite: %w", err)
+		}
+		ids = append(ids, id)
+	}
+	return ids, rows.Err()
+}
+
+// ViewerWatchedSeries reports, per series, when this viewer last finished or watched an
+// episode of it. It is what orders a shadow viewer's Continue Watching, which merges
+// resumable items with the next unwatched episode of a series they are part-way through —
+// and a Next Up episode has no time of its own, so it is placed by its series.
+func (s *Store) ViewerWatchedSeries(
+	ctx context.Context, viewerID string, limit int,
+) (map[string]time.Time, error) {
+	watched := map[string]time.Time{}
+	if viewerID == "" {
+		return watched, nil
+	}
+	if limit <= 0 {
+		limit = 40
+	}
+	rows, err := s.pool.Query(ctx, `
+		SELECT series_id, max(last_played_at) AS played_at
+		FROM viewer_playback_state
+		WHERE viewer_id = $1 AND series_id <> '' AND last_played_at IS NOT NULL
+		GROUP BY series_id
+		ORDER BY played_at DESC
+		LIMIT $2`, viewerID, limit)
+	if err != nil {
+		return nil, fmt.Errorf("store: viewer watched series: %w", err)
+	}
+	defer rows.Close()
+	for rows.Next() {
+		var seriesID string
+		var playedAt time.Time
+		if err := rows.Scan(&seriesID, &playedAt); err != nil {
+			return nil, fmt.Errorf("store: scan watched series: %w", err)
+		}
+		watched[seriesID] = playedAt
+	}
+	return watched, rows.Err()
+}
+
+// ViewerPlayedInSeries reports which of a series' episodes this viewer has finished, which
+// is what Next Up walks to find the first one they have not.
+func (s *Store) ViewerPlayedInSeries(
+	ctx context.Context, viewerID, seriesID string,
+) (map[string]bool, error) {
+	played := map[string]bool{}
+	if viewerID == "" || seriesID == "" {
+		return played, nil
+	}
+	rows, err := s.pool.Query(ctx, `
+		SELECT item_id, played FROM viewer_playback_state
+		WHERE viewer_id = $1 AND series_id = $2`, viewerID, seriesID)
+	if err != nil {
+		return nil, fmt.Errorf("store: viewer played in series: %w", err)
+	}
+	defer rows.Close()
+	for rows.Next() {
+		var itemID string
+		var done bool
+		if err := rows.Scan(&itemID, &done); err != nil {
+			return nil, fmt.Errorf("store: scan played episode: %w", err)
+		}
+		played[itemID] = done
+	}
+	return played, rows.Err()
+}
+
+// ViewerNextUp is the next unwatched episode of every series this viewer is part-way
+// through, the series they watched most recently first.
+//
+// It is computed entirely in Postgres, out of the shared catalogue and this viewer's own
+// state, because Emby's own NextUp answers for the *account* and there is nobody else to
+// ask. That also makes it cheap: the alternative — walking each series' episode list over
+// the wire — is one Emby request per show on the tail of the launcher.
+//
+// Three rules, each of which Emby's own answer also applies:
+//
+// An episode already resumable is left out, because it is in Continue Watching already and
+// the merge would otherwise offer the same show twice.
+//
+// Specials are not next episodes. Season 0 is a real season and a perfectly good thing to
+// watch, but it is not what "next" means, and a show whose specials sort first would never
+// offer anything else.
+//
+// A series with nothing unwatched left simply contributes no row rather than an empty one.
+func (s *Store) ViewerNextUp(ctx context.Context, viewerID string, limit int) ([]string, error) {
+	if viewerID == "" {
+		return nil, nil
+	}
+	if limit <= 0 {
+		limit = 20
+	}
+	rows, err := s.pool.Query(ctx, `
+		WITH watched AS (
+			SELECT series_id, max(last_played_at) AS played_at
+			FROM viewer_playback_state
+			WHERE viewer_id = $1 AND series_id <> '' AND last_played_at IS NOT NULL
+			GROUP BY series_id
+		),
+		episodes AS (
+			SELECT li.id,
+			       li.series_id,
+			       COALESCE((li.payload->>'ParentIndexNumber')::int, 0) AS season,
+			       COALESCE((li.payload->>'IndexNumber')::int, 0)       AS episode,
+			       w.played_at
+			FROM library_items li
+			JOIN watched w ON w.series_id = li.series_id
+			WHERE li.type = 'Episode'
+			  AND COALESCE((li.payload->>'ParentIndexNumber')::int, 0) > 0
+		),
+		unplayed AS (
+			SELECT e.id, e.played_at,
+			       row_number() OVER (
+			           PARTITION BY e.series_id ORDER BY e.season, e.episode, e.id
+			       ) AS rank
+			FROM episodes e
+			LEFT JOIN viewer_playback_state vps
+			       ON vps.viewer_id = $1 AND vps.item_id = e.id
+			WHERE COALESCE(vps.played, false) = false
+			  AND COALESCE(vps.position_ticks, 0) = 0
+		)
+		SELECT id FROM unplayed WHERE rank = 1
+		ORDER BY played_at DESC
+		LIMIT $2`, viewerID, limit)
+	if err != nil {
+		return nil, fmt.Errorf("store: viewer next up: %w", err)
+	}
+	defer rows.Close()
+	ids := []string{}
+	for rows.Next() {
+		var id string
+		if err := rows.Scan(&id); err != nil {
+			return nil, fmt.Errorf("store: scan next up: %w", err)
+		}
+		ids = append(ids, id)
+	}
+	return ids, rows.Err()
+}
+
+// ViewerAggregate is what a series or a season card says about a viewer: how much of it
+// there is, how much of it is behind them, and when they last watched any of it.
+//
+// It stands in for the block Emby fills in from an item's children, which is the one place
+// a shadow viewer was still shown the *account's* answer — a series card ticked because
+// somebody else had finished it. Emby computes it per Emby user and there is nobody to ask
+// for a person Emby has never heard of, so it is computed here out of the shared catalogue
+// and this viewer's own state.
+type ViewerAggregate struct {
+	// Total is how many episodes the catalogue holds. Zero means the catalogue cannot
+	// answer — a library not yet imported, or a series it has never seen — which is a
+	// different thing from a series with nothing in it, and the caller must not print a
+	// count for it.
+	Total int
+	// Played is how many of those this viewer has finished.
+	Played int
+	// LastPlayedAt is the most recent episode of it they touched, finished or not, which
+	// is what orders a shelf.
+	LastPlayedAt *time.Time
+}
+
+// ViewerContainerStates aggregates a viewer's episode state per series *and* per season.
+//
+// One map keyed by container id serves both, because a series id and a season id are both
+// Emby GUIDs and cannot collide — so the caller looks an item up by its own id and does not
+// have to know which of the two it is holding.
+//
+// The query groups by the **pair** and the two rollups are done here rather than in SQL.
+// That is a deliberately dull query — no grouping sets, no second pass over the same rows —
+// and it is exact for both answers because a season belongs to exactly one series, so
+// summing a series' seasons is summing its episodes. It runs on the tail of every request
+// that serves a series card, which is why the index it reads
+// (library_items_series_episodes_idx) exists.
+//
+// One thing to know about it: a series is only counted completely if it was *asked* for.
+// A season whose series was not in seriesIDs contributes to a partial series total, which
+// is harmless only because nothing looks that series up — containerIDsIn asks for a
+// season's series alongside it precisely so the case cannot arise for anything drawn.
+func (s *Store) ViewerContainerStates(
+	ctx context.Context, viewerID string, seriesIDs, seasonIDs []string,
+) (map[string]ViewerAggregate, error) {
+	aggregates := map[string]ViewerAggregate{}
+	if viewerID == "" || (len(seriesIDs) == 0 && len(seasonIDs) == 0) {
+		return aggregates, nil
+	}
+	rows, err := s.pool.Query(ctx, `
+		SELECT li.series_id,
+		       COALESCE(li.payload->>'SeasonId', '')               AS season_id,
+		       count(*)                                            AS total,
+		       count(*) FILTER (WHERE COALESCE(vps.played, false))  AS played,
+		       max(vps.last_played_at)                             AS last_played_at
+		FROM library_items li
+		LEFT JOIN viewer_playback_state vps
+		       ON vps.viewer_id = $1 AND vps.item_id = li.id
+		WHERE li.type = 'Episode'
+		  AND (li.series_id = ANY($2) OR COALESCE(li.payload->>'SeasonId', '') = ANY($3))
+		GROUP BY li.series_id, COALESCE(li.payload->>'SeasonId', '')`,
+		viewerID, seriesIDs, seasonIDs)
+	if err != nil {
+		return nil, fmt.Errorf("store: viewer container states: %w", err)
+	}
+	defer rows.Close()
+	for rows.Next() {
+		var seriesID, seasonID string
+		var total, played int
+		var lastPlayedAt *time.Time
+		if err := rows.Scan(&seriesID, &seasonID, &total, &played, &lastPlayedAt); err != nil {
+			return nil, fmt.Errorf("store: scan container state: %w", err)
+		}
+		// An episode filed under no series or no season contributes to neither rather than
+		// to a row keyed on the empty string, which would be an aggregate about nothing.
+		addViewerAggregate(aggregates, seriesID, total, played, lastPlayedAt)
+		addViewerAggregate(aggregates, seasonID, total, played, lastPlayedAt)
+	}
+	return aggregates, rows.Err()
+}
+
+// addViewerAggregate folds one season's worth of counting into a container's total.
+func addViewerAggregate(
+	into map[string]ViewerAggregate, key string, total, played int, lastPlayedAt *time.Time,
+) {
+	if key == "" {
+		return
+	}
+	aggregate := into[key]
+	aggregate.Total += total
+	aggregate.Played += played
+	if lastPlayedAt != nil &&
+		(aggregate.LastPlayedAt == nil || lastPlayedAt.After(*aggregate.LastPlayedAt)) {
+		aggregate.LastPlayedAt = lastPlayedAt
+	}
+	into[key] = aggregate
+}
diff --git a/server/internal/store/viewers.go b/server/internal/store/viewers.go
new file mode 100644
index 0000000..af879f8
--- /dev/null
+++ b/server/internal/store/viewers.go
@@ -0,0 +1,238 @@
+package store
+
+import (
+	"context"
+	"crypto/rand"
+	"encoding/hex"
+	"errors"
+	"fmt"
+	"strings"
+	"time"
+
+	"github.com/jackc/pgx/v5"
+)
+
+// ViewerKind separates the one viewer whose state is Emby's from the ones whose state is
+// Memby's. It is stated on the row rather than derived from whether an id looks like an
+// Emby GUID: the id shape is a safety property, not a source of truth, and a household
+// that arrived at an odd id must not silently change which viewer publishes.
+const (
+	ViewerMain   = "main"
+	ViewerShadow = "shadow"
+)
+
+// ErrViewerNotFound is returned when an id names no viewer of the account that asked.
+var ErrViewerNotFound = errors.New("store: viewer not found")
+
+// MaxShadowViewers bounds an account's list. A picker is a row of cards on a television
+// and the D-pad has to reach the end of it; this is a limit on the UI, not on the schema.
+const MaxShadowViewers = 7
+
+type Viewer struct {
+	ID        string    `json:"id"`
+	Name      string    `json:"name"`
+	ShortName string    `json:"shortName,omitempty"`
+	Colour    string    `json:"colour,omitempty"`
+	Kind      string    `json:"kind"`
+	HasPIN    bool      `json:"hasPin"`
+	CreatedAt time.Time `json:"createdAt"`
+}
+
+// IsMain reports whether this viewer's state is published to Emby.
+func (v Viewer) IsMain() bool { return v.Kind == ViewerMain }
+
+// NewShadowViewerID mints an id that cannot be mistaken for an Emby user id.
+//
+// Emby's are 32 hex characters. This is a "v" followed by 32 more, so the two are
+// distinguishable by inspection anywhere one is read out of a log line or a cache key —
+// which matters because a viewer id is substituted for an emby_user_id in twenty tables
+// that cannot tell the difference themselves.
+func NewShadowViewerID() (string, error) {
+	buf := make([]byte, 16)
+	if _, err := rand.Read(buf); err != nil {
+		return "", fmt.Errorf("store: viewer id: %w", err)
+	}
+	return "v" + hex.EncodeToString(buf), nil
+}
+
+// IsShadowViewerID reports whether an id belongs to the shadow namespace. Callers holding
+// no viewer record use it to answer "is this Emby's user or Memby's" cheaply.
+func IsShadowViewerID(id string) bool {
+	return strings.HasPrefix(id, "v") && len(id) == 33
+}
+
+// Viewers lists an account's viewers, main first and the rest in the order they were
+// added. The main viewer is created on demand: an account that predates this feature has
+// no row, and its first request must still resolve to something rather than to an error.
+func (s *Store) Viewers(ctx context.Context, embyUserID, username string) ([]Viewer, error) {
+	if err := s.ensureMainViewer(ctx, embyUserID, username); err != nil {
+		return nil, err
+	}
+	rows, err := s.pool.Query(ctx, `
+		SELECT id, name, short_name, colour, kind, pin_hash IS NOT NULL, created_at
+		FROM viewers WHERE emby_user_id = $1
+		ORDER BY kind = 'main' DESC, created_at, id`, embyUserID)
+	if err != nil {
+		return nil, fmt.Errorf("store: list viewers: %w", err)
+	}
+	defer rows.Close()
+	viewers := []Viewer{}
+	for rows.Next() {
+		var v Viewer
+		if err := rows.Scan(
+			&v.ID, &v.Name, &v.ShortName, &v.Colour, &v.Kind, &v.HasPIN, &v.CreatedAt,
+		); err != nil {
+			return nil, fmt.Errorf("store: scan viewer: %w", err)
+		}
+		viewers = append(viewers, v)
+	}
+	return viewers, rows.Err()
+}
+
+// ensureMainViewer records the account's own viewer if it has none.
+//
+// The insert is ON CONFLICT DO NOTHING on the primary key, so two televisions signing in
+// at once cannot both create it, and the name is only ever set on the way in: the viewer
+// may have been renamed since, and an Emby username arriving on every request must not
+// overwrite that.
+func (s *Store) ensureMainViewer(ctx context.Context, embyUserID, username string) error {
+	if strings.TrimSpace(embyUserID) == "" {
+		return fmt.Errorf("store: main viewer: no account")
+	}
+	name := strings.TrimSpace(username)
+	if name == "" {
+		name = "Me"
+	}
+	_, err := s.pool.Exec(ctx, `
+		INSERT INTO viewers (id, emby_user_id, name, kind)
+		VALUES ($1, $1, $2, 'main')
+		ON CONFLICT (id) DO NOTHING`, embyUserID, name)
+	if err != nil {
+		return fmt.Errorf("store: ensure main viewer: %w", err)
+	}
+	return nil
+}
+
+// ViewerFor resolves one viewer *of this account*.
+//
+// The account is part of the query rather than checked afterwards: the id arrives in a
+// request header, so this is the boundary at which one household's television is stopped
+// from naming another household's viewer.
+func (s *Store) ViewerFor(ctx context.Context, embyUserID, viewerID string) (Viewer, error) {
+	var v Viewer
+	err := s.pool.QueryRow(ctx, `
+		SELECT id, name, short_name, colour, kind, pin_hash IS NOT NULL, created_at
+		FROM viewers WHERE emby_user_id = $1 AND id = $2`, embyUserID, viewerID,
+	).Scan(&v.ID, &v.Name, &v.ShortName, &v.Colour, &v.Kind, &v.HasPIN, &v.CreatedAt)
+	if errors.Is(err, pgx.ErrNoRows) {
+		return Viewer{}, ErrViewerNotFound
+	}
+	if err != nil {
+		return Viewer{}, fmt.Errorf("store: viewer: %w", err)
+	}
+	return v, nil
+}
+
+// CreateShadowViewer adds a person to an account.
+//
+// The count is taken inside the transaction, because the limit is the only thing standing
+// between a held D-pad on the add button and an unbounded picker.
+func (s *Store) CreateShadowViewer(
+	ctx context.Context, embyUserID, name, shortName, colour string,
+) (Viewer, error) {
+	name = strings.TrimSpace(name)
+	if name == "" {
+		return Viewer{}, fmt.Errorf("store: viewer name is required")
+	}
+	tx, err := s.pool.Begin(ctx)
+	if err != nil {
+		return Viewer{}, fmt.Errorf("store: begin create viewer: %w", err)
+	}
+	defer tx.Rollback(ctx)
+
+	var shadows int
+	if err := tx.QueryRow(ctx, `
+		SELECT count(*) FROM viewers WHERE emby_user_id = $1 AND kind = 'shadow'`,
+		embyUserID,
+	).Scan(&shadows); err != nil {
+		return Viewer{}, fmt.Errorf("store: count viewers: %w", err)
+	}
+	if shadows >= MaxShadowViewers {
+		return Viewer{}, fmt.Errorf("store: %d viewers is the limit", MaxShadowViewers)
+	}
+
+	id, err := NewShadowViewerID()
+	if err != nil {
+		return Viewer{}, err
+	}
+	var v Viewer
+	if err := tx.QueryRow(ctx, `
+		INSERT INTO viewers (id, emby_user_id, name, short_name, colour, kind)
+		VALUES ($1, $2, $3, $4, $5, 'shadow')
+		RETURNING id, name, short_name, colour, kind, pin_hash IS NOT NULL, created_at`,
+		id, embyUserID, name, strings.TrimSpace(shortName), strings.TrimSpace(colour),
+	).Scan(&v.ID, &v.Name, &v.ShortName, &v.Colour, &v.Kind, &v.HasPIN, &v.CreatedAt); err != nil {
+		return Viewer{}, fmt.Errorf("store: create viewer: %w", err)
+	}
+	if err := tx.Commit(ctx); err != nil {
+		return Viewer{}, fmt.Errorf("store: commit create viewer: %w", err)
+	}
+	return v, nil
+}
+
+// UpdateShadowViewer renames or re-colours a viewer. The main viewer is deliberately not
+// updatable here: its name is the Emby account's and belongs to Emby.
+func (s *Store) UpdateShadowViewer(
+	ctx context.Context, embyUserID, viewerID, name, shortName, colour string,
+) (Viewer, error) {
+	name = strings.TrimSpace(name)
+	if name == "" {
+		return Viewer{}, fmt.Errorf("store: viewer name is required")
+	}
+	var v Viewer
+	err := s.pool.QueryRow(ctx, `
+		UPDATE viewers SET name = $3, short_name = $4, colour = $5, updated_at = now()
+		WHERE emby_user_id = $1 AND id = $2 AND kind = 'shadow'
+		RETURNING id, name, short_name, colour, kind, pin_hash IS NOT NULL, created_at`,
+		embyUserID, viewerID, name, strings.TrimSpace(shortName), strings.TrimSpace(colour),
+	).Scan(&v.ID, &v.Name, &v.ShortName, &v.Colour, &v.Kind, &v.HasPIN, &v.CreatedAt)
+	if errors.Is(err, pgx.ErrNoRows) {
+		return Viewer{}, ErrViewerNotFound
+	}
+	if err != nil {
+		return Viewer{}, fmt.Errorf("store: update viewer: %w", err)
+	}
+	return v, nil
+}
+
+// DeleteShadowViewer removes a viewer and everything Memby held on their behalf.
+//
+// A main viewer can never be deleted through this route: it is the account's own, and an
+// account with no main viewer would have nothing to fall back to. The playback state goes
+// with the row rather than being left to a housekeeping task, because the whole of what it
+// describes is a person who no longer exists.
+func (s *Store) DeleteShadowViewer(ctx context.Context, embyUserID, viewerID string) error {
+	tx, err := s.pool.Begin(ctx)
+	if err != nil {
+		return fmt.Errorf("store: begin delete viewer: %w", err)
+	}
+	defer tx.Rollback(ctx)
+
+	tag, err := tx.Exec(ctx, `
+		DELETE FROM viewers WHERE emby_user_id = $1 AND id = $2 AND kind = 'shadow'`,
+		embyUserID, viewerID)
+	if err != nil {
+		return fmt.Errorf("store: delete viewer: %w", err)
+	}
+	if tag.RowsAffected() == 0 {
+		return ErrViewerNotFound
+	}
+	if _, err := tx.Exec(ctx,
+		`DELETE FROM viewer_playback_state WHERE viewer_id = $1`, viewerID); err != nil {
+		return fmt.Errorf("store: delete viewer state: %w", err)
+	}
+	if err := tx.Commit(ctx); err != nil {
+		return fmt.Errorf("store: commit delete viewer: %w", err)
+	}
+	return nil
+}
diff --git a/server/internal/store/viewers_test.go b/server/internal/store/viewers_test.go
new file mode 100644
index 0000000..f17ff1e
--- /dev/null
+++ b/server/internal/store/viewers_test.go
@@ -0,0 +1,100 @@
+package store
+
+import (
+	"testing"
+	"time"
+)
+
+// A shadow id must never be mistaken for an Emby user id: the two are substituted for one
+// another in twenty tables that cannot tell the difference, so telling them apart by
+// inspection is the safety property the whole scheme rests on.
+func TestShadowViewerIDIsDistinguishableFromEmbyUserID(t *testing.T) {
+	id, err := NewShadowViewerID()
+	if err != nil {
+		t.Fatalf("mint shadow id: %v", err)
+	}
+	if !IsShadowViewerID(id) {
+		t.Fatalf("minted id %q not recognised as a shadow id", id)
+	}
+	// Emby's are 32 hex characters with no prefix.
+	if IsShadowViewerID("8f14e45fceea167a5a36dedd4bea2543") {
+		t.Fatal("an Emby user id was read as a shadow viewer")
+	}
+	if IsShadowViewerID("") || IsShadowViewerID("v") || IsShadowViewerID("viewer") {
+		t.Fatal("a short string was read as a shadow viewer")
+	}
+	other, err := NewShadowViewerID()
+	if err != nil {
+		t.Fatalf("mint second shadow id: %v", err)
+	}
+	if other == id {
+		t.Fatal("two minted ids collided")
+	}
+}
+
+func TestPlayedFromPosition(t *testing.T) {
+	const hour = int64(36_000_000_000) // one hour in Emby ticks
+
+	for _, tc := range []struct {
+		name     string
+		position int64
+		runtime  int64
+		want     bool
+	}{
+		{"finished", hour, hour, true},
+		{"at the threshold", hour * 9 / 10, hour, true},
+		{"just short of it", hour*9/10 - 1, hour, false},
+		{"barely started", hour / 100, hour, false},
+		// A runtime of zero means the length was not known, not that the title is zero
+		// long. Reading it the other way marks everything watched at the first second.
+		{"unknown runtime", hour, 0, false},
+		{"nothing watched", 0, hour, false},
+		{"negative position", -hour, hour, false},
+		// Playing past the stated runtime is ordinary — a container whose duration is a
+		// little short of its own last frame.
+		{"past the end", hour * 2, hour, true},
+	} {
+		t.Run(tc.name, func(t *testing.T) {
+			if got := PlayedFromPosition(tc.position, tc.runtime); got != tc.want {
+				t.Fatalf("PlayedFromPosition(%d, %d) = %v, want %v",
+					tc.position, tc.runtime, got, tc.want)
+			}
+		})
+	}
+}
+
+// The rollup a series card's tick and count are built from. It is done in Go rather than in
+// SQL — the query groups by the season/series pair and this folds it twice — so it is worth
+// pinning that both directions add up and that the date is the latest of them.
+func TestViewerAggregateRollup(t *testing.T) {
+	earlier := time.Date(2026, 8, 1, 20, 0, 0, 0, time.UTC)
+	later := time.Date(2026, 8, 18, 21, 30, 0, 0, time.UTC)
+	aggregates := map[string]ViewerAggregate{}
+
+	// Two seasons of one show, folded into the series and kept apart per season.
+	addViewerAggregate(aggregates, "show-1", 10, 10, &earlier)
+	addViewerAggregate(aggregates, "season-1", 10, 10, &earlier)
+	addViewerAggregate(aggregates, "show-1", 8, 3, &later)
+	addViewerAggregate(aggregates, "season-2", 8, 3, &later)
+
+	series := aggregates["show-1"]
+	if series.Total != 18 || series.Played != 13 {
+		t.Errorf("series rollup = %d of %d, want 13 of 18", series.Played, series.Total)
+	}
+	if series.LastPlayedAt == nil || !series.LastPlayedAt.Equal(later) {
+		t.Errorf("series last played = %v, want the later of the two", series.LastPlayedAt)
+	}
+	if got := aggregates["season-1"]; got.Total != 10 || got.Played != 10 {
+		t.Errorf("season one = %d of %d, want 10 of 10", got.Played, got.Total)
+	}
+	if got := aggregates["season-2"]; got.Total != 8 || got.Played != 3 {
+		t.Errorf("season two = %d of %d, want 3 of 8", got.Played, got.Total)
+	}
+
+	// An episode filed under no series or no season contributes to neither, rather than to
+	// a row keyed on the empty string — which would be an aggregate about nothing.
+	addViewerAggregate(aggregates, "", 5, 5, &later)
+	if _, ok := aggregates[""]; ok {
+		t.Error("an unfiled episode produced an aggregate")
+	}
+}