gw-svelte/docs/nz-citations.md

NZ Citations — Submission Sheet (C3)

Use the exact NAP block below for every directory. Consistency is the whole point — even small variations (brackets in phone, trailing punctuation, Ltd. vs Limited) split your local trust signals.

Canonical NAP

Field	Value
Business name	Goodwalk
Phone (visible)	022 642 1011
Phone (E.164 / forms that ask for international)	+64 22 642 1011
Email	info@goodwalk.co.nz
Website	https://www.goodwalk.co.nz
Service area	Auckland Central (list 17 suburbs if a field allows: Morningside, Kingsland, Ponsonby, Grey Lynn, Mt Albert, Mt Eden, Sandringham, Mt Roskill, Arch Hill, Freemans Bay, Herne Bay, Pt Chevalier, Avondale, Three Kings, Hillsborough, Eden Terrace, Balmoral)
Address	Service-area business — do not publish a home address. If a directory mandates an address, use a postcode-only entry where possible (e.g. Auckland 1021).
Hours	Mon–Fri 8:00am–4:00pm
Category (primary)	Dog Walker
Category (secondary, where allowed)	Pet Sitter / Pet Care Service
Short description (160 chars)	Goodwalk runs Tiny Gang pack walks, 1:1 walks, and puppy visits across Auckland Central. Small-dog specialists, free pickup and drop-off.
Long description (use where 500+ chars allowed)	Goodwalk is an Auckland Central dog walking service run personally by Alessandra, a small-dog specialist. We offer Tiny Gang pack walks (4–8 dogs, from $49.50), one-on-one walks (from $45), and in-home puppy visits (from $39). Free pickup and drop-off across 17 inner-west suburbs including Ponsonby, Grey Lynn, Mt Eden, Kingsland and Morningside. Every walker holds public liability insurance and a current pet first aid certificate. New clients begin with a free, no-obligation Meet & Greet. 30+ five-star Google reviews.
Logo	/static/images/goodwalk-auckland-dog-walking-logo.png (export at 600×600 for directories)
Instagram	https://www.instagram.com/goodwalk.nz/
Google Business Profile	https://g.page/r/CUsvrWPhkYrAEB0

Directories to claim (in priority order)

#	Directory	URL	Cost	Notes
1	Google Business Profile	already claimed	Free	Verify category is "Dog Walker"; add 8+ photos; respond to all reviews
2	Yellow.co.nz	https://yellow.co.nz/add-a-business	Free tier	NZ's largest directory — non-negotiable
3	Finda.co.nz	https://www.finda.co.nz/add-business	Free	Crawled by every local SEO tool
4	Localist.co.nz	https://www.localist.co.nz/business/add	Free	Auckland-focused, high local relevance
5	Neighbourly.co.nz	https://www.neighbourly.co.nz	Free	Suburb-level visibility — critical for pet services where locals ask "anyone know a good dog walker in Ponsonby?"
6	NZS.com	https://www.nzs.com	Free	General NZ directory, broad backlink value
7	Facebook Business Page	https://business.facebook.com	Free	Footer already links here — make sure the page actually exists with NAP matching
8	NoCowboys	https://www.nocowboys.co.nz	Free + paid	Reputation-focused; aim to gather a few reviews here too
9	DogFriendly NZ	https://dogfriendly.co.nz	Free	Industry-specific, low competition
10	Pet Directory NZ	https://www.petdirectory.co.nz	Free	Pet-specific authority signal

After each citation goes live

1. Save the public profile URL in a spreadsheet (you'll need the list to update sameAs in the LocalBusiness JSON-LD on the homepage — src/routes/+page.svelte).
2. Re-run /seo local https://goodwalk.co.nz after ~2 weeks to confirm crawler discovery.

Anti-patterns to avoid

• Do not vary the business name ("Goodwalk Auckland", "Goodwalk Ltd", "Goodwalk Dog Walking") across listings. Pick Goodwalk and stick with it.
• Do not publish a home street address anywhere. SAB = service-area only.
• Do not use a tracking phone number — Google penalises NAP mismatches.
• Do not auto-syndicate via paid "submit to 50 directories" services — they typically use slightly different NAP per source and create the exact inconsistency you're trying to avoid.