admin
171b193498
Sticky 50/50 variant assignment via gw_ab_hero cookie, server-rendered so no flicker. Tracks exposures, CTA clicks, and booking conversions to ab_events (table self-creates on first POST). Bot UAs are dropped; exposures/clicks dedupe per session. - ?ab=control / ?ab=free_emphasis forces and persists a variant - /owner/experiments shows per-variant CVR and relative lift - AB only runs on the marketing surface Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
16 lines
656 B
SQL
16 lines
656 B
SQL
-- A/B test event log. One row per exposure / cta_click / conversion.
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-- Kept narrow on purpose: the goal is "did variant X get more conversions
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-- than control" — not full session reconstruction.
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create table if not exists ab_events (
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id bigserial primary key,
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experiment text not null,
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variant text not null,
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event_type text not null check (event_type in ('exposure', 'cta_click', 'conversion')),
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anon_id text not null,
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meta jsonb not null default '{}'::jsonb,
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created_at timestamptz not null default now()
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);
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create index if not exists ab_events_experiment_variant_idx
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on ab_events (experiment, variant, event_type, created_at desc);
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