# NZ Citations — Submission Sheet (C3)

Use the exact NAP block below for every directory. Consistency is the whole
point — even small variations (brackets in phone, trailing punctuation,
`Ltd.` vs `Limited`) split your local trust signals.

## Canonical NAP

| Field | Value |
|---|---|
| Business name | `Goodwalk` |
| Phone (visible) | `022 642 1011` |
| Phone (E.164 / forms that ask for international) | `+64 22 642 1011` |
| Email | `info@goodwalk.co.nz` |
| Website | `https://www.goodwalk.co.nz` |
| Service area | Auckland Central (list 17 suburbs if a field allows: Morningside, Kingsland, Ponsonby, Grey Lynn, Mt Albert, Mt Eden, Sandringham, Mt Roskill, Arch Hill, Freemans Bay, Herne Bay, Pt Chevalier, Avondale, Three Kings, Hillsborough, Eden Terrace, Balmoral) |
| Address | Service-area business — do **not** publish a home address. If a directory mandates an address, use a postcode-only entry where possible (e.g. Auckland 1021). |
| Hours | Mon–Fri 8:00am–4:00pm |
| Category (primary) | Dog Walker |
| Category (secondary, where allowed) | Pet Sitter / Pet Care Service |
| Short description (160 chars) | Goodwalk runs Tiny Gang pack walks, 1:1 walks, and puppy visits across Auckland Central. Small-dog specialists, free pickup and drop-off. |
| Long description (use where 500+ chars allowed) | Goodwalk is an Auckland Central dog walking service run personally by Alessandra, a small-dog specialist. We offer Tiny Gang pack walks (4–8 dogs, from $49.50), one-on-one walks (from $45), and in-home puppy visits (from $39). Free pickup and drop-off across 17 inner-west suburbs including Ponsonby, Grey Lynn, Mt Eden, Kingsland and Morningside. Every walker holds public liability insurance and a current pet first aid certificate. New clients begin with a free, no-obligation Meet & Greet. 30+ five-star Google reviews. |
| Logo | `/static/images/goodwalk-auckland-dog-walking-logo.png` (export at 600×600 for directories) |
| Instagram | `https://www.instagram.com/goodwalk.nz/` |
| Google Business Profile | `https://g.page/r/CUsvrWPhkYrAEB0` |

## Directories to claim (in priority order)

| # | Directory | URL | Cost | Notes |
|---|---|---|---|---|
| 1 | **Google Business Profile** | already claimed | Free | Verify category is "Dog Walker"; add 8+ photos; respond to all reviews |
| 2 | **Yellow.co.nz** | https://yellow.co.nz/add-a-business | Free tier | NZ's largest directory — non-negotiable |
| 3 | **Finda.co.nz** | https://www.finda.co.nz/add-business | Free | Crawled by every local SEO tool |
| 4 | **Localist.co.nz** | https://www.localist.co.nz/business/add | Free | Auckland-focused, high local relevance |
| 5 | **Neighbourly.co.nz** | https://www.neighbourly.co.nz | Free | Suburb-level visibility — critical for pet services where locals ask "anyone know a good dog walker in Ponsonby?" |
| 6 | **NZS.com** | https://www.nzs.com | Free | General NZ directory, broad backlink value |
| 7 | **Facebook Business Page** | https://business.facebook.com | Free | Footer already links here — make sure the page actually exists with NAP matching |
| 8 | **NoCowboys** | https://www.nocowboys.co.nz | Free + paid | Reputation-focused; aim to gather a few reviews here too |
| 9 | **DogFriendly NZ** | https://dogfriendly.co.nz | Free | Industry-specific, low competition |
| 10 | **Pet Directory NZ** | https://www.petdirectory.co.nz | Free | Pet-specific authority signal |

## After each citation goes live

1. Save the public profile URL in a spreadsheet (you'll need the list to
   update `sameAs` in the LocalBusiness JSON-LD on the homepage —
   `src/routes/+page.svelte`).
2. Re-run `/seo local https://goodwalk.co.nz` after ~2 weeks to confirm
   crawler discovery.

## Anti-patterns to avoid

- Do **not** vary the business name ("Goodwalk Auckland", "Goodwalk Ltd",
  "Goodwalk Dog Walking") across listings. Pick `Goodwalk` and stick with it.
- Do **not** publish a home street address anywhere. SAB = service-area only.
- Do **not** use a tracking phone number — Google penalises NAP mismatches.
- Do **not** auto-syndicate via paid "submit to 50 directories" services —
  they typically use slightly different NAP per source and create the exact
  inconsistency you're trying to avoid.