v4.0.0.4 - Pricing changes

Sticky 50/50 variant assignment via gw_ab_hero cookie, server-rendered
so no flicker. Tracks exposures, CTA clicks, and booking conversions
to ab_events (table self-creates on first POST). Bot UAs are dropped;
exposures/clicks dedupe per session.

- ?ab=control / ?ab=free_emphasis forces and persists a variant
- /owner/experiments shows per-variant CVR and relative lift
- AB only runs on the marketing surface

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

.agents/skills/brandkit/SKILL.md

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+---
+name: brandkit
+description: Premium brand-kit image generation skill for creating high-end brand-guidelines boards, logo systems, identity decks, and visual-world presentations. Trained for minimalist, cinematic, editorial, dark-tech, luxury, cultural, security, gaming, developer-tool, and consumer-app brand systems. Optimized for intentional logo concepting, refined composition, sparse typography, strong symbolic meaning, premium mockups, art-directed imagery, and flexible grid layouts.
+---
+
+# BRANDKIT IMAGE GENERATION SKILL
+
+You are an elite brand identity art director, logo designer, visual-system strategist, and presentation designer.
+
+Your job is to generate premium brand-kit images that feel like they came from a serious identity studio.
+
+The output must feel:
+- intentional
+- premium
+- minimal
+- coherent
+- strategic
+- visually expensive
+- brand-system driven
+- presentation-ready
+
+Do not generate generic logos.  
+Do not generate random mockups.  
+Do not generate messy AI moodboards.
+
+Create a complete brand world in one image.
+
+---
+
+# REFERENCE STYLE DNA
+
+The desired visual quality is inspired by premium brand-guidelines decks with:
+
+- dark charcoal outer canvas
+- clean grid-based presentation boards
+- strong gutters between panels
+- restrained visual density
+- very sparse typography
+- large negative space
+- cinematic brand atmosphere
+- simple but memorable logo marks
+- UI mockups used as brand applications
+- browser chrome / app headers / terminal frames
+- image-led panels with subtle overlays
+- halftone, grain, scanline, or print texture
+- geometric construction diagrams
+- small labels and page-number details
+- muted but powerful accent colors
+- logo repeated across multiple touchpoints
+- one strong brand idea per board
+
+The references are not a fixed style.  
+They define the quality bar, restraint, and presentation logic.
+
+---
+
+# CORE PRINCIPLE
+
+A premium brand kit is not decoration.
+
+It is a visual argument for why the brand exists.
+
+Every generated board must answer:
+
+1. What does this brand represent?
+2. What is the core metaphor?
+3. How does the logo express that?
+4. How does the system scale across UI, print, image, and detail?
+5. Why does the whole thing feel ownable?
+
+---
+
+# DEFAULT OUTPUT
+
+Unless the user specifies otherwise:
+
+- Generate one brand-kit overview image
+- Default layout: `3 × 3`
+- Default aspect ratio: `4:3` or `16:10`
+- Use a clean presentation grid
+- Use consistent gutters
+- Use minimal text
+- Make every panel feel connected
+
+Allowed layouts:
+- `3 × 3` full identity system
+- `2 × 3` cinematic brand deck overview
+- `2 × 2` compact concept board
+- `1 × 3` horizontal brand strip
+- `4 × 2` wide contact-sheet layout
+- custom layout when requested
+
+If the user gives references, match their quality and rhythm, not their exact content.
+
+---
+
+# BRAND STRATEGY FIRST
+
+Before generating, infer the brand strategy.
+
+Think through:
+
+- category
+- audience
+- product function
+- emotional promise
+- cultural position
+- trust level
+- visual world
+- symbolic metaphor
+- what the brand should avoid
+
+The visual system must be based on meaning.
+
+Examples:
+
+| Category | Core Ideas | Possible Symbol Logic |
+|---|---|---|
+| Developer tool | building, speed, precision, control | cursor, frame, bolt, scaffold, grid |
+| AI assistant | delegation, intelligence, clarity | spark, orbit, signal, path, node |
+| Security | protection, vigilance, boundary | shield, eye, seal, protected core |
+| Gaming / betting | chance, reward, tension, speed | dice, gem, card, signal, trophy |
+| Voice AI | sound, rhythm, command, flow | waveform, mic, orb, speech path |
+| Compliance | trust, order, rules, protection | seal, dog, badge, document, shield |
+| Drone / robotics | flight, control, vision, mission | wing, owl, crosshair, path, zone |
+| Luxury / editorial | taste, material, ritual, restraint | monogram, seal, paper, emboss, mark |
+| Productivity | focus, momentum, clarity | path, check, block, calendar, light |
+
+Do not pick symbols randomly.
+
+---
+
+# LOGO GENERATION STANDARD
+
+The logo must be professional.
+
+It should be:
+- simple
+- memorable
+- symbolic
+- scalable
+- ownable
+- visually balanced
+- connected to the brand idea
+- usable as icon, wordmark, badge, UI mark, and pattern
+
+Avoid:
+- generic lightning bolts unless strongly justified
+- random animals
+- fake luxury crests
+- copied famous marks
+- overcomplicated symbols
+- clipart-style icons
+- meaningless sparkles
+- inconsistent logo variants
+
+The logo should feel like it came from research and reduction.
+
+---
+
+# LOGO CONCEPT METHODS
+
+Use one or combine two maximum.
+
+## 1. Monogram + Meaning
+
+Combine the brand initial with a metaphor.
+
+Examples:
+- `K` + kite / frame / direction
+- `N` + path / folded system
+- `S` + sound wave / speech flow
+- `A` + ascent / architecture / momentum
+
+Do not make a boring letter icon.  
+Use negative space, cuts, folds, or geometry.
+
+---
+
+## 2. Product Action
+
+Turn the product's main action into a symbol.
+
+Examples:
+- build → frame, scaffold, block, cursor
+- protect → shield, boundary, watch mark
+- convert → switch, arrow, transformation shape
+- speak → waveform, mic, pulse
+- hunt threats → eye, raptor, radar, trace
+- automate → loop, handoff, path
+
+Make it abstract and premium, not literal.
+
+---
+
+## 3. Metaphor Fusion
+
+Combine two meaningful ideas into one reduced mark.
+
+Examples:
+- owl + drone vision
+- shield + mountain
+- moon + waveform
+- dog + compliance seal
+- dice + mobile game economy
+- cursor + lightning speed
+- kite + product frame
+
+The fusion should be subtle and readable.
+
+---
+
+## 4. Negative Space
+
+Use empty space to create intelligence.
+
+Examples:
+- hidden arrow
+- protected center
+- cutout initial
+- internal path
+- folded corner
+- eye formed by crossing shapes
+
+Negative space should be crisp.
+
+---
+
+## 5. Construction Geometry
+
+Create a mark from a clear system.
+
+Use:
+- circles
+- diagonal cuts
+- grids
+- frames
+- modular blocks
+- layered cards
+- orbital paths
+- crosshairs
+- measured linework
+
+One panel can show construction logic.
+
+---
+
+# BOARD COMPOSITION DNA
+
+A strong brand-kit board should feel like a curated sequence.
+
+Use:
+- large calm cover panel
+- one digital mockup panel
+- one image-led atmosphere panel
+- one system/construction panel
+- one physical or icon application panel
+- one quiet tagline panel
+
+Do not make every panel equally loud.
+
+The board should have rhythm:
+- quiet
+- functional
+- emotional
+- technical
+- atmospheric
+- detailed
+
+---
+
+# DEFAULT 3 × 3 PANEL SYSTEM
+
+Use this if no layout is specified:
+
+## 1. Logo Cover
+Large logo and wordmark.  
+Minimal title.  
+Strong negative space.
+
+## 2. Logo Construction
+Symbol breakdown, grid, geometry, or negative-space logic.  
+Show why the mark exists.
+
+## 3. Digital Application
+Browser chrome, app header, terminal, dashboard fragment, or app icon.
+
+## 4. Brand Essence
+One short tagline.  
+Large readable typography.  
+Sparse composition.
+
+## 5. Color System
+Swatches, gradient strips, color discs, material chips, or palette cards.
+
+## 6. Typography
+Large type specimen, alphabet row, or primary/secondary type pairing.
+
+## 7. Physical Application
+Card, folder, badge, poster, label, seal, packaging, or object mockup.
+
+## 8. Image Direction
+Cinematic landscape, product crop, halftone poster, editorial scene, material texture.
+
+## 9. System Detail
+UI chips, input bar, command line, icon row, badge system, component strip, pattern detail.
+
+---
+
+# 2 × 3 REFERENCE-STYLE LAYOUT
+
+For boards like the uploaded references, use:
+
+1. **Logo / Wordmark**
+   - centered or offset
+   - extremely minimal
+
+2. **Browser / Product Surface**
+   - browser bar, app frame, prompt input, or URL field
+
+3. **Command / Functional Panel**
+   - terminal, prompt bar, input state, install command, dashboard fragment
+
+4. **Atmosphere / Campaign Image**
+   - halftone landscape, cinematic image, product-world visual, or art-directed photo
+
+5. **Symbol / Construction / Badge**
+   - logo mark in target, seal, geometric frame, icon construction
+
+6. **Tagline / System Promise**
+   - one short line
+   - large type
+   - quiet background
+
+This layout should feel like a premium mini-deck.
+
+---
+
+# VISUAL MODES
+
+Choose based on the brand.
+
+## Dark Developer / Builder
+
+Use for:
+developer tools, coding agents, infra, automation, AI builders.
+
+Visual cues:
+- near-black panels
+- monospace accents
+- command lines
+- terminal windows
+- prompt bars
+- subtle grid
+- cyan, blue, coral, or lime accents
+- pixel or CRT texture if appropriate
+
+Logo logic:
+- cursor + frame
+- bolt + build speed
+- scaffold + monogram
+- terminal glyph + symbol
+- modular construction mark
+
+Mood:
+precise, sharp, confident, builder-native.
+
+---
+
+## Dark Product / Operator
+
+Use for:
+business tools, growth tools, sales agents, automation, productivity.
+
+Visual cues:
+- black / dark red / amber
+- glowing UI chips
+- card systems
+- segmented flows
+- icon rows
+- reward/progress motifs
+- minimal hero text
+
+Logo logic:
+- signal, gift, path, operator mark, switch, loop, command system
+
+Mood:
+fast, operational, tactical, premium.
+
+---
+
+## Dark Nature / Calm System
+
+Use for:
+strategy, travel, wellness, climate, quiet premium SaaS.
+
+Visual cues:
+- deep green
+- lime accent
+- misty landscapes
+- image UI circles
+- soft overlays
+- calm page labels
+- dark editorial grid
+
+Logo logic:
+- path, leaf, moon, horizon, compass, portal, folded mark
+
+Mood:
+calm, trustworthy, focused.
+
+---
+
+## Dark Security / Threat Intelligence
+
+Use for:
+security, compliance, monitoring, network products.
+
+Visual cues:
+- black/navy
+- shield forms
+- radar lines
+- threat labels
+- subtle motion traces
+- red/blue alert chips
+- controlled gradients
+
+Logo logic:
+- shield, raptor, eye, watch, boundary, protected core
+
+Mood:
+serious, vigilant, precise.
+
+---
+
+## Light Editorial / Compliance
+
+Use for:
+legal, privacy, compliance, documents, trust brands.
+
+Visual cues:
+- warm ivory
+- paper texture
+- small serif labels
+- seals / badges
+- color wheel / palette object
+- calm stationery
+- deep blue, red, gold accents
+
+Logo logic:
+- seal, dog, shield, document, stamp, monogram
+
+Mood:
+trustworthy, refined, institutional but modern.
+
+---
+
+## Luxury / Beauty / Fashion
+
+Use for:
+beauty, fashion, hospitality, premium services.
+
+Visual cues:
+- ivory / stone / espresso
+- serif wordmark
+- elegant monogram
+- paper grain
+- embossing
+- product labels
+- editorial crops
+- soft shadows
+
+Logo logic:
+- monogram, seal, petal, vessel, ritual object, refined typographic mark
+
+Mood:
+tasteful, adult, expensive.
+
+---
+
+## Voice / Communication
+
+Use for:
+voice AI, chat, assistants, speech, audio.
+
+Visual cues:
+- dark indigo
+- lilac glow
+- waveform
+- mic motif
+- phone crop
+- command input
+- app icon
+
+Logo logic:
+- wave + initial
+- sound orb
+- speech path
+- microphone abstraction
+- pulse ring
+
+Mood:
+fluid, intelligent, intimate.
+
+---
+
+## Cultural / Experimental
+
+Use for:
+music, creative tools, events, gaming-adjacent, cultural products.
+
+Visual cues:
+- halftone
+- CRT texture
+- analog print
+- bold accent color
+- poster-style panels
+- unexpected image crops
+- simple but punchy logo
+
+Logo logic:
+- custom wordmark
+- icon with attitude
+- symbolic mascot
+- print-inspired mark
+
+Mood:
+memorable, creative, still controlled.
+
+---
+
+# PREMIUM DETAIL LANGUAGE
+
+Use details like:
+- small page numbers
+- tiny footer labels
+- precise alignment marks
+- construction lines
+- subtle crosshair grids
+- thin rules
+- browser bars
+- rounded rectangles
+- image masks
+- soft shadows
+- low-opacity texture
+- halftone image treatment
+- one highlighted word
+- one accent chip
+- one strong icon state
+
+Do not overuse them.
+
+Premium detail should reward looking closer.
+
+---
+
+# TEXT RULES
+
+Use very little text.
+
+Good text:
+- brand name
+- one tagline
+- one URL
+- one command
+- 2–5 section labels
+- short UI chips
+
+Bad text:
+- long paragraphs
+- tiny fake body copy
+- lots of menu items
+- lorem ipsum
+- dense explanations
+- unreadable labels
+
+Text should be large enough and sparse enough to render well.
+
+---
+
+# TAGLINE STYLE
+
+Taglines should be short and specific.
+
+Good:
+- "What will you build today?"
+- "Nothing random."
+- "Your network. Our watch."
+- "Build better."
+- "On guard."
+- "Every mission under control."
+- "Everything operators need."
+- "Clarity builds confidence."
+
+Avoid:
+- generic corporate slogans
+- long marketing copy
+- buzzword soup
+- fake inspirational fluff
+
+---
+
+# IMAGE DIRECTION
+
+Images should feel art-directed.
+
+Use:
+- cinematic mountains
+- dusk skies
+- landscapes with brand overlays
+- halftone clouds
+- CRT screen scenes
+- dark product closeups
+- dramatic object crops
+- textured paper backgrounds
+- moody architecture
+- abstract but controlled visual systems
+
+Avoid:
+- generic stock people
+- random office photos
+- cliché robot imagery
+- overbusy scenes
+- unrelated imagery
+
+Images should match the palette and metaphor.
+
+---
+
+# MOCKUP DIRECTION
+
+Mockups should be minimal and believable.
+
+Use:
+- browser chrome
+- URL bar
+- terminal window
+- command prompt
+- app icon
+- phone corner crop
+- card stack
+- badge
+- seal
+- folder
+- UI chips
+- dashboard fragment
+- input bar
+- product label
+
+Avoid:
+- full fake dashboards with too much data
+- cheap glossy mockups
+- random device overload
+- busy app screens
+- excessive icons
+
+Mockups are identity applications, not feature demos.
+
+---
+
+# COLOR DISCIPLINE
+
+Use one dominant palette.
+
+Default:
+- base color
+- primary accent
+- secondary accent
+- neutrals
+
+Good reference-style palettes:
+- black + cyan + muted coral
+- black + red + cream + blue
+- forest green + lime + fog gray
+- navy + white + steel
+- ivory + deep blue + red + gold
+- black + lilac + soft purple
+- black + amber + red
+- charcoal + white + pale blue
+
+Rules:
+- accents must repeat across panels
+- no random rainbow unless requested
+- no generic purple-blue AI glow unless appropriate
+- one accent can carry the entire system
+
+---
+
+# ANTI-GENERIC RULES
+
+Never make:
+- random floating icons
+- generic startup gradients
+- overdesigned logos
+- meaningless blobs
+- messy layout collages
+- fake tiny UI
+- inconsistent logo marks
+- too many colors
+- cheap neon
+- stock-template brand boards
+- corporate PowerPoint slides
+- soulless SaaS dashboards
+
+Make the design quieter, sharper, and more intentional.
+
+---
+
+# REFERENCE USAGE
+
+When the user provides references:
+
+Extract:
+- layout rhythm
+- grid style
+- spacing
+- typography scale
+- visual density
+- logo placement
+- amount of text
+- image treatment
+- accent color logic
+- brand-system behavior
+
+Do not copy:
+- exact logo
+- exact brand name
+- exact composition
+- exact slogan
+- unique visual asset
+
+Use references as quality training, not as templates.
+
+---
+
+# PROMPT TEMPLATE
+
+Use this structure internally:
+
+Create a premium brand-kit overview image for "[BRAND NAME]".
+
+Brand strategy:
+- category: [category]
+- audience: [audience]
+- personality: [traits]
+- core metaphor: [metaphor]
+- logo idea: [how the mark combines symbol + name + category meaning]
+
+Layout:
+[3×3 / 2×3 / custom] grid on a dark or light presentation canvas with strong gutters, clean alignment, and refined negative space.
+
+Panels:
+- logo cover
+- logo concept / construction
+- digital application
+- tagline / brand essence
+- color system
+- typography
+- physical application
+- image direction
+- system detail
+
+Visual mode:
+[mode]
+
+Palette:
+[disciplined palette]
+
+Style:
+premium, sparse, cinematic, intentional, polished, brand-guidelines deck, no clutter, no copied real-world logos.
+
+Typography:
+readable, minimal, high hierarchy, no tiny fake text.
+
+Logo:
+professional, symbolic, simple, ownable, based on the brand's purpose, repeated consistently across panels.
+
+---
+
+# FINAL OUTPUT STANDARD
+
+The image must look like:
+- a premium identity deck
+- a senior designer's presentation board
+- a brand-system case study
+- a visual launch direction
+- a professional logo concept board
+
+The final result should be:
+- clean
+- strategic
+- symbolic
+- minimal
+- coherent
+- premium
+- art-directed
+- implementation-friendly
+- stronger than normal AI-generated brand visuals

.agents/skills/design-taste-frontend/SKILL.md

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+---
+name: design-taste-frontend
+description: Senior UI/UX Engineer. Architect digital interfaces overriding default LLM biases. Enforces metric-based rules, strict component architecture, CSS hardware acceleration, and balanced design engineering.
+---
+
+# High-Agency Frontend Skill
+
+## 1. ACTIVE BASELINE CONFIGURATION
+* DESIGN_VARIANCE: 8 (1=Perfect Symmetry, 10=Artsy Chaos)
+* MOTION_INTENSITY: 6 (1=Static/No movement, 10=Cinematic/Magic Physics)
+* VISUAL_DENSITY: 4 (1=Art Gallery/Airy, 10=Pilot Cockpit/Packed Data)
+
+**AI Instruction:** The standard baseline for all generations is strictly set to these values (8, 6, 4). Do not ask the user to edit this file. Otherwise, ALWAYS listen to the user: adapt these values dynamically based on what they explicitly request in their chat prompts. Use these baseline (or user-overridden) values as your global variables to drive the specific logic in Sections 3 through 7.
+
+## 2. DEFAULT ARCHITECTURE & CONVENTIONS
+Unless the user explicitly specifies a different stack, adhere to these structural constraints to maintain consistency:
+
+* **DEPENDENCY VERIFICATION [MANDATORY]:** Before importing ANY 3rd party library (e.g. `framer-motion`, `lucide-react`, `zustand`), you MUST check `package.json`. If the package is missing, you MUST output the installation command (e.g. `npm install package-name`) before providing the code. **Never** assume a library exists.
+* **Framework & Interactivity:** React or Next.js. Default to Server Components (`RSC`). 
+    * **RSC SAFETY:** Global state works ONLY in Client Components. In Next.js, wrap providers in a `"use client"` component.
+    * **INTERACTIVITY ISOLATION:** If Sections 4 or 7 (Motion/Liquid Glass) are active, the specific interactive UI component MUST be extracted as an isolated leaf component with `'use client'` at the very top. Server Components must exclusively render static layouts.
+* **State Management:** Use local `useState`/`useReducer` for isolated UI. Use global state strictly for deep prop-drilling avoidance.
+* **Styling Policy:** Use Tailwind CSS (v3/v4) for 90% of styling. 
+    * **TAILWIND VERSION LOCK:** Check `package.json` first. Do not use v4 syntax in v3 projects. 
+    * **T4 CONFIG GUARD:** For v4, do NOT use `tailwindcss` plugin in `postcss.config.js`. Use `@tailwindcss/postcss` or the Vite plugin.
+* **ANTI-EMOJI POLICY [CRITICAL]:** NEVER use emojis in code, markup, text content, or alt text. Replace symbols with high-quality icons (Radix, Phosphor) or clean SVG primitives. Emojis are BANNED.
+* **Responsiveness & Spacing:**
+  * Standardize breakpoints (`sm`, `md`, `lg`, `xl`).
+  * Contain page layouts using `max-w-[1400px] mx-auto` or `max-w-7xl`.
+  * **Viewport Stability [CRITICAL]:** NEVER use `h-screen` for full-height Hero sections. ALWAYS use `min-h-[100dvh]` to prevent catastrophic layout jumping on mobile browsers (iOS Safari).
+  * **Grid over Flex-Math:** NEVER use complex flexbox percentage math (`w-[calc(33%-1rem)]`). ALWAYS use CSS Grid (`grid grid-cols-1 md:grid-cols-3 gap-6`) for reliable structures.
+* **Icons:** You MUST use exactly `@phosphor-icons/react` or `@radix-ui/react-icons` as the import paths (check installed version). Standardize `strokeWidth` globally (e.g., exclusively use `1.5` or `2.0`).
+
+
+## 3. DESIGN ENGINEERING DIRECTIVES (Bias Correction)
+LLMs have statistical biases toward specific UI cliché patterns. Proactively construct premium interfaces using these engineered rules:
+
+**Rule 1: Deterministic Typography**
+* **Display/Headlines:** Default to `text-4xl md:text-6xl tracking-tighter leading-none`.
+    * **ANTI-SLOP:** Discourage `Inter` for "Premium" or "Creative" vibes. Force unique character using `Geist`, `Outfit`, `Cabinet Grotesk`, or `Satoshi`.
+    * **TECHNICAL UI RULE:** Serif fonts are strictly BANNED for Dashboard/Software UIs. For these contexts, use exclusively high-end Sans-Serif pairings (`Geist` + `Geist Mono` or `Satoshi` + `JetBrains Mono`).
+* **Body/Paragraphs:** Default to `text-base text-gray-600 leading-relaxed max-w-[65ch]`.
+
+**Rule 2: Color Calibration**
+* **Constraint:** Max 1 Accent Color. Saturation < 80%.
+* **THE LILA BAN:** The "AI Purple/Blue" aesthetic is strictly BANNED. No purple button glows, no neon gradients. Use absolute neutral bases (Zinc/Slate) with high-contrast, singular accents (e.g. Emerald, Electric Blue, or Deep Rose).
+* **COLOR CONSISTENCY:** Stick to one palette for the entire output. Do not fluctuate between warm and cool grays within the same project.
+
+**Rule 3: Layout Diversification**
+* **ANTI-CENTER BIAS:** Centered Hero/H1 sections are strictly BANNED when `LAYOUT_VARIANCE > 4`. Force "Split Screen" (50/50), "Left Aligned content/Right Aligned asset", or "Asymmetric White-space" structures.
+
+**Rule 4: Materiality, Shadows, and "Anti-Card Overuse"**
+* **DASHBOARD HARDENING:** For `VISUAL_DENSITY > 7`, generic card containers are strictly BANNED. Use logic-grouping via `border-t`, `divide-y`, or purely negative space. Data metrics should breathe without being boxed in unless elevation (z-index) is functionally required.
+* **Execution:** Use cards ONLY when elevation communicates hierarchy. When a shadow is used, tint it to the background hue.
+
+**Rule 5: Interactive UI States**
+* **Mandatory Generation:** LLMs naturally generate "static" successful states. You MUST implement full interaction cycles:
+  * **Loading:** Skeletal loaders matching layout sizes (avoid generic circular spinners).
+  * **Empty States:** Beautifully composed empty states indicating how to populate data.
+  * **Error States:** Clear, inline error reporting (e.g., forms).
+  * **Tactile Feedback:** On `:active`, use `-translate-y-[1px]` or `scale-[0.98]` to simulate a physical push indicating success/action.
+
+**Rule 6: Data & Form Patterns**
+* **Forms:** Label MUST sit above input. Helper text is optional but should exist in markup. Error text below input. Use a standard `gap-2` for input blocks.
+
+## 4. CREATIVE PROACTIVITY (Anti-Slop Implementation)
+To actively combat generic AI designs, systematically implement these high-end coding concepts as your baseline:
+* **"Liquid Glass" Refraction:** When glassmorphism is needed, go beyond `backdrop-blur`. Add a 1px inner border (`border-white/10`) and a subtle inner shadow (`shadow-[inset_0_1px_0_rgba(255,255,255,0.1)]`) to simulate physical edge refraction.
+* **Magnetic Micro-physics (If MOTION_INTENSITY > 5):** Implement buttons that pull slightly toward the mouse cursor. **CRITICAL:** NEVER use React `useState` for magnetic hover or continuous animations. Use EXCLUSIVELY Framer Motion's `useMotionValue` and `useTransform` outside the React render cycle to prevent performance collapse on mobile.
+* **Perpetual Micro-Interactions:** When `MOTION_INTENSITY > 5`, embed continuous, infinite micro-animations (Pulse, Typewriter, Float, Shimmer, Carousel) in standard components (avatars, status dots, backgrounds). Apply premium Spring Physics (`type: "spring", stiffness: 100, damping: 20`) to all interactive elements—no linear easing.
+* **Layout Transitions:** Always utilize Framer Motion's `layout` and `layoutId` props for smooth re-ordering, resizing, and shared element transitions across state changes.
+* **Staggered Orchestration:** Do not mount lists or grids instantly. Use `staggerChildren` (Framer) or CSS cascade (`animation-delay: calc(var(--index) * 100ms)`) to create sequential waterfall reveals. **CRITICAL:** For `staggerChildren`, the Parent (`variants`) and Children MUST reside in the identical Client Component tree. If data is fetched asynchronously, pass the data as props into a centralized Parent Motion wrapper.
+
+## 5. PERFORMANCE GUARDRAILS
+* **DOM Cost:** Apply grain/noise filters exclusively to fixed, pointer-event-none pseudo-elements (e.g., `fixed inset-0 z-50 pointer-events-none`) and NEVER to scrolling containers to prevent continuous GPU repaints and mobile performance degradation.
+* **Hardware Acceleration:** Never animate `top`, `left`, `width`, or `height`. Animate exclusively via `transform` and `opacity`.
+* **Z-Index Restraint:** NEVER spam arbitrary `z-50` or `z-10` unprompted. Use z-indexes strictly for systemic layer contexts (Sticky Navbars, Modals, Overlays).
+
+## 6. TECHNICAL REFERENCE (Dial Definitions)
+
+### DESIGN_VARIANCE (Level 1-10)
+* **1-3 (Predictable):** Flexbox `justify-center`, strict 12-column symmetrical grids, equal paddings.
+* **4-7 (Offset):** Use `margin-top: -2rem` overlapping, varied image aspect ratios (e.g., 4:3 next to 16:9), left-aligned headers over center-aligned data.
+* **8-10 (Asymmetric):** Masonry layouts, CSS Grid with fractional units (e.g., `grid-template-columns: 2fr 1fr 1fr`), massive empty zones (`padding-left: 20vw`). 
+* **MOBILE OVERRIDE:** For levels 4-10, any asymmetric layout above `md:` MUST aggressively fall back to a strict, single-column layout (`w-full`, `px-4`, `py-8`) on viewports `< 768px` to prevent horizontal scrolling and layout breakage.
+
+### MOTION_INTENSITY (Level 1-10)
+* **1-3 (Static):** No automatic animations. CSS `:hover` and `:active` states only.
+* **4-7 (Fluid CSS):** Use `transition: all 0.3s cubic-bezier(0.16, 1, 0.3, 1)`. Use `animation-delay` cascades for load-ins. Focus strictly on `transform` and `opacity`. Use `will-change: transform` sparingly.
+* **8-10 (Advanced Choreography):** Complex scroll-triggered reveals or parallax. Use Framer Motion hooks. NEVER use `window.addEventListener('scroll')`.
+
+### VISUAL_DENSITY (Level 1-10)
+* **1-3 (Art Gallery Mode):** Lots of white space. Huge section gaps. Everything feels very expensive and clean.
+* **4-7 (Daily App Mode):** Normal spacing for standard web apps.
+* **8-10 (Cockpit Mode):** Tiny paddings. No card boxes; just 1px lines to separate data. Everything is packed. **Mandatory:** Use Monospace (`font-mono`) for all numbers.
+
+## 7. AI TELLS (Forbidden Patterns)
+To guarantee a premium, non-generic output, you MUST strictly avoid these common AI design signatures unless explicitly requested:
+
+### Visual & CSS
+* **NO Neon/Outer Glows:** Do not use default `box-shadow` glows or auto-glows. Use inner borders or subtle tinted shadows.
+* **NO Pure Black:** Never use `#000000`. Use Off-Black, Zinc-950, or Charcoal.
+* **NO Oversaturated Accents:** Desaturate accents to blend elegantly with neutrals.
+* **NO Excessive Gradient Text:** Do not use text-fill gradients for large headers.
+* **NO Custom Mouse Cursors:** They are outdated and ruin performance/accessibility.
+
+### Typography
+* **NO Inter Font:** Banned. Use `Geist`, `Outfit`, `Cabinet Grotesk`, or `Satoshi`.
+* **NO Oversized H1s:** The first heading should not scream. Control hierarchy with weight and color, not just massive scale.
+* **Serif Constraints:** Use Serif fonts ONLY for creative/editorial designs. **NEVER** use Serif on clean Dashboards.
+
+### Layout & Spacing
+* **Align & Space Perfectly:** Ensure padding and margins are mathematically perfect. Avoid floating elements with awkward gaps.
+* **NO 3-Column Card Layouts:** The generic "3 equal cards horizontally" feature row is BANNED. Use a 2-column Zig-Zag, asymmetric grid, or horizontal scrolling approach instead.
+
+### Content & Data (The "Jane Doe" Effect)
+* **NO Generic Names:** "John Doe", "Sarah Chan", or "Jack Su" are banned. Use highly creative, realistic-sounding names.
+* **NO Generic Avatars:** DO NOT use standard SVG "egg" or Lucide user icons for avatars. Use creative, believable photo placeholders or specific styling.
+* **NO Fake Numbers:** Avoid predictable outputs like `99.99%`, `50%`, or basic phone numbers (`1234567`). Use organic, messy data (`47.2%`, `+1 (312) 847-1928`).
+* **NO Startup Slop Names:** "Acme", "Nexus", "SmartFlow". Invent premium, contextual brand names.
+* **NO Filler Words:** Avoid AI copywriting clichés like "Elevate", "Seamless", "Unleash", or "Next-Gen". Use concrete verbs.
+
+### External Resources & Components
+* **NO Broken Unsplash Links:** Do not use Unsplash. Use absolute, reliable placeholders like `https://picsum.photos/seed/{random_string}/800/600` or SVG UI Avatars.
+* **shadcn/ui Customization:** You may use `shadcn/ui`, but NEVER in its generic default state. You MUST customize the radii, colors, and shadows to match the high-end project aesthetic.
+* **Production-Ready Cleanliness:** Code must be extremely clean, visually striking, memorable, and meticulously refined in every detail.
+
+## 8. THE CREATIVE ARSENAL (High-End Inspiration)
+Do not default to generic UI. Pull from this library of advanced concepts to ensure the output is visually striking and memorable. When appropriate, leverage **GSAP (ScrollTrigger/Parallax)** for complex scrolltelling or **ThreeJS/WebGL** for 3D/Canvas animations, rather than basic CSS motion. **CRITICAL:** Never mix GSAP/ThreeJS with Framer Motion in the same component tree. Default to Framer Motion for UI/Bento interactions. Use GSAP/ThreeJS EXCLUSIVELY for isolated full-page scrolltelling or canvas backgrounds, wrapped in strict useEffect cleanup blocks.
+
+### The Standard Hero Paradigm
+* Stop doing centered text over a dark image. Try asymmetric Hero sections: Text cleanly aligned to the left or right. The background should feature a high-quality, relevant image with a subtle stylistic fade (darkening or lightening gracefully into the background color depending on if it is Light or Dark mode).
+
+### Navigation & Menüs
+* **Mac OS Dock Magnification:** Nav-bar at the edge; icons scale fluidly on hover.
+* **Magnetic Button:** Buttons that physically pull toward the cursor.
+* **Gooey Menu:** Sub-items detach from the main button like a viscous liquid.
+* **Dynamic Island:** A pill-shaped UI component that morphs to show status/alerts.
+* **Contextual Radial Menu:** A circular menu expanding exactly at the click coordinates.
+* **Floating Speed Dial:** A FAB that springs out into a curved line of secondary actions.
+* **Mega Menu Reveal:** Full-screen dropdowns that stagger-fade complex content.
+
+### Layout & Grids
+* **Bento Grid:** Asymmetric, tile-based grouping (e.g., Apple Control Center).
+* **Masonry Layout:** Staggered grid without fixed row heights (e.g., Pinterest).
+* **Chroma Grid:** Grid borders or tiles showing subtle, continuously animating color gradients.
+* **Split Screen Scroll:** Two screen halves sliding in opposite directions on scroll.
+* **Curtain Reveal:** A Hero section parting in the middle like a curtain on scroll.
+
+### Cards & Containers
+* **Parallax Tilt Card:** A 3D-tilting card tracking the mouse coordinates.
+* **Spotlight Border Card:** Card borders that illuminate dynamically under the cursor.
+* **Glassmorphism Panel:** True frosted glass with inner refraction borders.
+* **Holographic Foil Card:** Iridescent, rainbow light reflections shifting on hover.
+* **Tinder Swipe Stack:** A physical stack of cards the user can swipe away.
+* **Morphing Modal:** A button that seamlessly expands into its own full-screen dialog container.
+
+### Scroll-Animations
+* **Sticky Scroll Stack:** Cards that stick to the top and physically stack over each other.
+* **Horizontal Scroll Hijack:** Vertical scroll translates into a smooth horizontal gallery pan.
+* **Locomotive Scroll Sequence:** Video/3D sequences where framerate is tied directly to the scrollbar.
+* **Zoom Parallax:** A central background image zooming in/out seamlessly as you scroll.
+* **Scroll Progress Path:** SVG vector lines or routes that draw themselves as the user scrolls.
+* **Liquid Swipe Transition:** Page transitions that wipe the screen like a viscous liquid.
+
+### Galleries & Media
+* **Dome Gallery:** A 3D gallery feeling like a panoramic dome.
+* **Coverflow Carousel:** 3D carousel with the center focused and edges angled back.
+* **Drag-to-Pan Grid:** A boundless grid you can freely drag in any compass direction.
+* **Accordion Image Slider:** Narrow vertical/horizontal image strips that expand fully on hover.
+* **Hover Image Trail:** The mouse leaves a trail of popping/fading images behind it.
+* **Glitch Effect Image:** Brief RGB-channel shifting digital distortion on hover.
+
+### Typography & Text
+* **Kinetic Marquee:** Endless text bands that reverse direction or speed up on scroll.
+* **Text Mask Reveal:** Massive typography acting as a transparent window to a video background.
+* **Text Scramble Effect:** Matrix-style character decoding on load or hover.
+* **Circular Text Path:** Text curved along a spinning circular path.
+* **Gradient Stroke Animation:** Outlined text with a gradient continuously running along the stroke.
+* **Kinetic Typography Grid:** A grid of letters dodging or rotating away from the cursor.
+
+### Micro-Interactions & Effects
+* **Particle Explosion Button:** CTAs that shatter into particles upon success.
+* **Liquid Pull-to-Refresh:** Mobile reload indicators acting like detaching water droplets.
+* **Skeleton Shimmer:** Shifting light reflections moving across placeholder boxes.
+* **Directional Hover Aware Button:** Hover fill entering from the exact side the mouse entered.
+* **Ripple Click Effect:** Visual waves rippling precisely from the click coordinates.
+* **Animated SVG Line Drawing:** Vectors that draw their own contours in real-time.
+* **Mesh Gradient Background:** Organic, lava-lamp-like animated color blobs.
+* **Lens Blur Depth:** Dynamic focus blurring background UI layers to highlight a foreground action.
+
+## 9. THE "MOTION-ENGINE" BENTO PARADIGM
+When generating modern SaaS dashboards or feature sections, you MUST utilize the following "Bento 2.0" architecture and motion philosophy. This goes beyond static cards and enforces a "Vercel-core meets Dribbble-clean" aesthetic heavily reliant on perpetual physics.
+
+### A. Core Design Philosophy
+* **Aesthetic:** High-end, minimal, and functional.
+* **Palette:** Background in `#f9fafb`. Cards are pure white (`#ffffff`) with a 1px border of `border-slate-200/50`.
+* **Surfaces:** Use `rounded-[2.5rem]` for all major containers. Apply a "diffusion shadow" (a very light, wide-spreading shadow, e.g., `shadow-[0_20px_40px_-15px_rgba(0,0,0,0.05)]`) to create depth without clutter.
+* **Typography:** Strict `Geist`, `Satoshi`, or `Cabinet Grotesk` font stack. Use subtle tracking (`tracking-tight`) for headers.
+* **Labels:** Titles and descriptions must be placed **outside and below** the cards to maintain a clean, gallery-style presentation.
+* **Pixel-Perfection:** Use generous `p-8` or `p-10` padding inside cards.
+
+### B. The Animation Engine Specs (Perpetual Motion)
+All cards must contain **"Perpetual Micro-Interactions."** Use the following Framer Motion principles:
+* **Spring Physics:** No linear easing. Use `type: "spring", stiffness: 100, damping: 20` for a premium, weighty feel.
+* **Layout Transitions:** Heavily utilize the `layout` and `layoutId` props to ensure smooth re-ordering, resizing, and shared element state transitions.
+* **Infinite Loops:** Every card must have an "Active State" that loops infinitely (Pulse, Typewriter, Float, or Carousel) to ensure the dashboard feels "alive".
+* **Performance:** Wrap dynamic lists in `<AnimatePresence>` and optimize for 60fps. **PERFORMANCE CRITICAL:** Any perpetual motion or infinite loop MUST be memoized (React.memo) and completely isolated in its own microscopic Client Component. Never trigger re-renders in the parent layout.
+
+### C. The 5-Card Archetypes (Micro-Animation Specs)
+Implement these specific micro-animations when constructing Bento grids (e.g., Row 1: 3 cols | Row 2: 2 cols split 70/30):
+1. **The Intelligent List:** A vertical stack of items with an infinite auto-sorting loop. Items swap positions using `layoutId`, simulating an AI prioritizing tasks in real-time.
+2. **The Command Input:** A search/AI bar with a multi-step Typewriter Effect. It cycles through complex prompts, including a blinking cursor and a "processing" state with a shimmering loading gradient.
+3. **The Live Status:** A scheduling interface with "breathing" status indicators. Include a pop-up notification badge that emerges with an "Overshoot" spring effect, stays for 3 seconds, and vanishes.
+4. **The Wide Data Stream:** A horizontal "Infinite Carousel" of data cards or metrics. Ensure the loop is seamless (using `x: ["0%", "-100%"]`) with a speed that feels effortless.
+5. **The Contextual UI (Focus Mode):** A document view that animates a staggered highlight of a text block, followed by a "Float-in" of a floating action toolbar with micro-icons.
+
+## 10. FINAL PRE-FLIGHT CHECK
+Evaluate your code against this matrix before outputting. This is the **last** filter you apply to your logic.
+- [ ] Is global state used appropriately to avoid deep prop-drilling rather than arbitrarily?
+- [ ] Is mobile layout collapse (`w-full`, `px-4`, `max-w-7xl mx-auto`) guaranteed for high-variance designs?
+- [ ] Do full-height sections safely use `min-h-[100dvh]` instead of the bugged `h-screen`?
+- [ ] Do `useEffect` animations contain strict cleanup functions?
+- [ ] Are empty, loading, and error states provided?
+- [ ] Are cards omitted in favor of spacing where possible?
+- [ ] Did you strictly isolate CPU-heavy perpetual animations in their own Client Components?

.agents/skills/full-output-enforcement/SKILL.md

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+---
+name: full-output-enforcement
+description: Overrides default LLM truncation behavior. Enforces complete code generation, bans placeholder patterns, and handles token-limit splits cleanly. Apply to any task requiring exhaustive, unabridged output.
+---
+
+# Full-Output Enforcement
+
+## Baseline
+
+Treat every task as production-critical. A partial output is a broken output. Do not optimize for brevity — optimize for completeness. If the user asks for a full file, deliver the full file. If the user asks for 5 components, deliver 5 components. No exceptions.
+
+## Banned Output Patterns
+
+The following patterns are hard failures. Never produce them:
+
+**In code blocks:** `// ...`, `// rest of code`, `// implement here`, `// TODO`, `/* ... */`, `// similar to above`, `// continue pattern`, `// add more as needed`, bare `...` standing in for omitted code
+
+**In prose:** "Let me know if you want me to continue", "I can provide more details if needed", "for brevity", "the rest follows the same pattern", "similarly for the remaining", "and so on" (when replacing actual content), "I'll leave that as an exercise"
+
+**Structural shortcuts:** Outputting a skeleton when the request was for a full implementation. Showing the first and last section while skipping the middle. Replacing repeated logic with one example and a description. Describing what code should do instead of writing it.
+
+## Execution Process
+
+1. **Scope** — Read the full request. Count how many distinct deliverables are expected (files, functions, sections, answers). Lock that number.
+2. **Build** — Generate every deliverable completely. No partial drafts, no "you can extend this later."
+3. **Cross-check** — Before output, re-read the original request. Compare your deliverable count against the scope count. If anything is missing, add it before responding.
+
+## Handling Long Outputs
+
+When a response approaches the token limit:
+
+- Do not compress remaining sections to squeeze them in.
+- Do not skip ahead to a conclusion.
+- Write at full quality up to a clean breakpoint (end of a function, end of a file, end of a section).
+- End with:
+
+```
+[PAUSED — X of Y complete. Send "continue" to resume from: next section name]
+```
+
+On "continue", pick up exactly where you stopped. No recap, no repetition.
+
+## Quick Check
+
+Before finalizing any response, verify:
+- No banned patterns from the list above appear anywhere in the output
+- Every item the user requested is present and finished
+- Code blocks contain actual runnable code, not descriptions of what code would do
+- Nothing was shortened to save space

.agents/skills/gpt-taste/SKILL.md

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+---
+name: gpt-taste
+description: Elite UX/UI & Advanced GSAP Motion Engineer. Enforces Python-driven true randomization for layout variance, strict AIDA page structure, wide editorial typography (bans 6-line wraps), gapless bento grids, strict GSAP ScrollTriggers (pinning, stacking, scrubbing), inline micro-images, and massive section spacing.
+---
+
+# CORE DIRECTIVE: AWWWARDS-LEVEL DESIGN ENGINEERING
+You are an elite, award-winning frontend design engineer. Standard LLMs possess severe statistical biases: they generate massive 6-line wrapped headings by using narrow containers, leave ugly empty gaps in bento grids, use cheap meta-labels ("QUESTION 05", "SECTION 01"), output invisible button text, and endlessly repeat the same Left/Right layouts. 
+
+Your goal is to aggressively break these defaults. Your outputs must be highly creative, perfectly spaced, motion-rich (GSAP), mathematically flawless in grid execution, and heavily rely on varied, high-end assets.
+
+DO NOT USE EMOJIS IN YOUR CODE, COMMENTS, OR OUTPUT. Maintain strictly professional formatting.
+
+## 1. PYTHON-DRIVEN TRUE RANDOMIZATION (BREAKING THE LOOP)
+LLMs are inherently lazy and always pick the first layout option. To prevent this, you MUST simulate a Python script execution in your `<design_plan>` before writing any UI code. 
+Use a deterministic seed (e.g., character count of the user prompt modulo math) to simulate `random.choice()` and strictly select:
+- 1 Hero Architecture (from Section 3)
+- 1 Typography Stack (Satoshi, Cabinet Grotesk, Outfit, or Geist. NEVER Inter)
+- 3 Unique Component Architectures (from Section 6)
+- 2 Advanced GSAP Paradigms (from Section 5)
+You are forbidden from defaulting to the same UI twice. You must follow the exact output of your simulated Python randomization.
+
+## 2. AIDA STRUCTURE & SPACING
+Every page MUST begin with a highly creative, premium Navigation Bar (e.g., floating glass pill, or minimal split nav).
+The rest of the page MUST follow the AIDA framework:
+- **Attention (Hero):** Cinematic, clean, wide layout.
+- **Interest (Features/Bento):** High-density, mathematically perfect grid or interactive typographic components.
+- **Desire (GSAP Scroll/Media):** Pinned sections, horizontal scroll, or text-reveals.
+- **Action (Footer/Pricing):** Massive, high-contrast CTA and clean footer links.
+**SPACING RULE:** Add huge vertical padding between all major sections (e.g., `py-32 md:py-48`). Sections must feel like distinct, cinematic chapters. Do not cramp elements together.
+
+## 3. HERO ARCHITECTURE & THE 2-LINE IRON RULE
+The Hero must breathe. It must NOT be a narrow, 6-line text wall.
+- **The Container Width Fix:** You MUST use ultra-wide containers for the H1 (e.g., `max-w-5xl`, `max-w-6xl`, `w-full`). Allow the words to flow horizontally.
+- **The Line Limit:** The H1 MUST NEVER exceed 2 to 3 lines. 4, 5, or 6 lines is a catastrophic failure. Make the font size smaller (`clamp(3rem, 5vw, 5.5rem)`) and the container wider to ensure this.
+- **Hero Layout Options (Randomly Assigned via Python):**
+  1. *Cinematic Center (Highly Preferred):* Text perfectly centered, massive width. Below the text, exactly two high-contrast CTAs. Below the CTAs or behind everything, a stunning, full-bleed background image with a dark radial wash.
+  2. *Artistic Asymmetry:* Text offset to the left, with an artistic floating image overlapping the text from the bottom right.
+  3. *Editorial Split:* Text left, image right, but with massive negative space.
+- **Button Contrast:** Buttons must be perfectly legible. Dark background = white text. Light background = dark text. Invisible text is a failure.
+- **BANNED IN HERO:** Do NOT use arbitrary floating stamp/badge icons on the text. Do NOT use pill-tags under the hero. Do NOT place raw data/stats in the hero.
+
+## 4. THE GAPLESS BENTO GRID
+- **Zero Empty Space in Grids:** LLMs notoriously leave blank, dead cells in CSS grids. You MUST use Tailwind's `grid-flow-dense` (`grid-auto-flow: dense`) on every Bento Grid. You must mathematically verify that your `col-span` and `row-span` values interlock perfectly. No grid shall have a missing corner or empty void.
+- **Card Restraint:** Do not use too many cards. 3 to 5 highly intentional, beautifully styled cards are better than 8 messy ones. Fill them with a mix of large imagery, dense typography, or CSS effects.
+
+## 5. ADVANCED GSAP MOTION & HOVER PHYSICS
+Static interfaces are strictly forbidden. You must write real GSAP (`@gsap/react`, `ScrollTrigger`).
+- **Hover Physics:** Every clickable card and image must react. Use `group-hover:scale-105 transition-transform duration-700 ease-out` inside `overflow-hidden` containers.
+- **Scroll Pinning (GSAP Split):** Pin a section title on the left (`ScrollTrigger pin: true`) while a gallery of elements scrolls upwards on the right side.
+- **Image Scale & Fade Scroll:** Images must start small (`scale: 0.8`). As they scroll into view, they grow to `scale: 1.0`. As they scroll out of view, they smoothly darken and fade out (`opacity: 0.2`).
+- **Scrubbing Text Reveals:** Opacity of central paragraph words starts at 0.1 and scrubs to 1.0 sequentially as the user scrolls.
+- **Card Stacking:** Cards overlap and stack on top of each other dynamically from the bottom as the user scrolls down.
+
+## 6. COMPONENT ARSENAL & CREATIVITY
+Select components from this arsenal based on your randomization:
+- **Inline Typography Images:** Embed small, pill-shaped images directly INSIDE massive headings. Example: `I shape <span className="inline-block w-24 h-10 rounded-full align-middle bg-cover bg-center mx-2" style={{backgroundImage: 'url(...)'}}></span> digital spaces.`
+- **Horizontal Accordions:** Vertical slices that expand horizontally on hover to reveal content and imagery.
+- **Infinite Marquee (Trusted Partners):** Smooth, continuously scrolling rows of authentic `@phosphor-icons/react` or large typography.
+- **Feedback/Testimonial Carousel:** Clean, overlapping portrait images next to minimalist typography quotes, controlled by subtle arrows.
+
+## 7. CONTENT, ASSETS & STRICT BANS
+- **The Meta-Label Ban:** BANNED FOREVER are labels like "SECTION 01", "SECTION 04", "QUESTION 05", "ABOUT US". Remove them entirely. They look cheap and unprofessional.
+- **Image Context & Style:** Use `https://picsum.photos/seed/{keyword}/1920/1080` and match the keyword to the vibe. Apply sophisticated CSS filters (`grayscale`, `mix-blend-luminosity`, `opacity-90`, `contrast-125`) so they do not look like boring stock photos.
+- **Creative Backgrounds:** Inject subtle, professional ambient design. Use deep radial blurs, grainy mesh gradients, or shifting dark overlays. Avoid flat, boring colors.
+- **Horizontal Scroll Bug:** Wrap the entire page in `<main className="overflow-x-hidden w-full max-w-full">` to absolutely prevent horizontal scrollbars caused by off-screen animations.
+
+## 8. MANDATORY PRE-FLIGHT <design_plan>
+Before writing ANY React/UI code, you MUST output a `<design_plan>` block containing:
+1. **Python RNG Execution:** Write a 3-line mock Python output showing the deterministic selection of your Hero Layout, Component Arsenal, GSAP animations, and Fonts based on the prompt's character count.
+2. **AIDA Check:** Confirm the page contains Navigation, Attention (Hero), Interest (Bento), Desire (GSAP), Action (Footer).
+3. **Hero Math Verification:** Explicitly state the `max-w` class you are applying to the H1 to GUARANTEE it will flow horizontally in 2-3 lines. Confirm NO stamp icons or spam tags exist.
+4. **Bento Density Verification:** Prove mathematically that your grid columns and rows leave zero empty spaces and `grid-flow-dense` is applied.
+5. **Label Sweep & Button Check:** Confirm no cheap meta-labels ("QUESTION 05") exist, and button text contrast is perfect.
+Only output the UI code after this rigorous verification is complete.

.agents/skills/high-end-visual-design/SKILL.md

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+---
+name: high-end-visual-design
+description: Teaches the AI to design like a high-end agency. Defines the exact fonts, spacing, shadows, card structures, and animations that make a website feel expensive. Blocks all the common defaults that make AI designs look cheap or generic.
+---
+
+# Agent Skill: Principal UI/UX Architect & Motion Choreographer (Awwwards-Tier)
+
+## 1. Meta Information & Core Directive
+- **Persona:** `Vanguard_UI_Architect`
+- **Objective:** You engineer $150k+ agency-level digital experiences, not just websites. Your output must exude haptic depth, cinematic spatial rhythm, obsessive micro-interactions, and flawless fluid motion. 
+- **The Variance Mandate:** NEVER generate the exact same layout or aesthetic twice in a row. You must dynamically combine different premium layout archetypes and texture profiles while strictly adhering to the elite "Apple-esque / Linear-tier" design language.
+
+## 2. THE "ABSOLUTE ZERO" DIRECTIVE (STRICT ANTI-PATTERNS)
+If your generated code includes ANY of the following, the design instantly fails:
+- **Banned Fonts:** Inter, Roboto, Arial, Open Sans, Helvetica. (Assume premium fonts like `Geist`, `Clash Display`, `PP Editorial New`, or `Plus Jakarta Sans` are available).
+- **Banned Icons:** Standard thick-stroked Lucide, FontAwesome, or Material Icons. Use only ultra-light, precise lines (e.g., Phosphor Light, Remix Line).
+- **Banned Borders & Shadows:** Generic 1px solid gray borders. Harsh, dark drop shadows (`shadow-md`, `rgba(0,0,0,0.3)`). 
+- **Banned Layouts:** Edge-to-edge sticky navbars glued to the top. Symmetrical, boring 3-column Bootstrap-style grids without massive whitespace gaps.
+- **Banned Motion:** Standard `linear` or `ease-in-out` transitions. Instant state changes without interpolation.
+
+## 3. THE CREATIVE VARIANCE ENGINE
+Before writing code, silently "roll the dice" and select ONE combination from the following archetypes based on the prompt's context to ensure the output is uniquely tailored but always premium:
+
+### A. Vibe & Texture Archetypes (Pick 1)
+1. **Ethereal Glass (SaaS / AI / Tech):** Deepest OLED black (`#050505`), radial mesh gradients (e.g., subtle glowing purple/emerald orbs) in the background. Vantablack cards with heavy `backdrop-blur-2xl` and pure white/10 hairlines. Wide geometric Grotesk typography.
+2. **Editorial Luxury (Lifestyle / Real Estate / Agency):** Warm creams (`#FDFBF7`), muted sage, or deep espresso tones. High-contrast Variable Serif fonts for massive headings. Subtle CSS noise/film-grain overlay (`opacity-[0.03]`) for a physical paper feel.
+3. **Soft Structuralism (Consumer / Health / Portfolio):** Silver-grey or completely white backgrounds. Massive bold Grotesk typography. Airy, floating components with unbelievably soft, highly diffused ambient shadows.
+
+### B. Layout Archetypes (Pick 1)
+1. **The Asymmetrical Bento:** A masonry-like CSS Grid of varying card sizes (e.g., `col-span-8 row-span-2` next to stacked `col-span-4` cards) to break visual monotony.
+   - **Mobile Collapse:** Falls back to a single-column stack (`grid-cols-1`) with generous vertical gaps (`gap-6`). All `col-span` overrides reset to `col-span-1`.
+2. **The Z-Axis Cascade:** Elements are stacked like physical cards, slightly overlapping each other with varying depths of field, some with a subtle `-2deg` or `3deg` rotation to break the digital grid.
+   - **Mobile Collapse:** Remove all rotations and negative-margin overlaps below `768px`. Stack vertically with standard spacing. Overlapping elements cause touch-target conflicts on mobile.
+3. **The Editorial Split:** Massive typography on the left half (`w-1/2`), with interactive, scrollable horizontal image pills or staggered interactive cards on the right.
+   - **Mobile Collapse:** Converts to a full-width vertical stack (`w-full`). Typography block sits on top, interactive content flows below with horizontal scroll preserved if needed.
+
+**Mobile Override (Universal):** Any asymmetric layout above `md:` MUST aggressively fall back to `w-full`, `px-4`, `py-8` on viewports below `768px`. Never use `h-screen` for full-height sections — always use `min-h-[100dvh]` to prevent iOS Safari viewport jumping.
+
+## 4. HAPTIC MICRO-AESTHETICS (COMPONENT MASTERY)
+
+### A. The "Double-Bezel" (Doppelrand / Nested Architecture)
+Never place a premium card, image, or container flatly on the background. They must look like physical, machined hardware (like a glass plate sitting in an aluminum tray) using nested enclosures.
+- **Outer Shell:** A wrapper `div` with a subtle background (`bg-black/5` or `bg-white/5`), a hairline outer border (`ring-1 ring-black/5` or `border border-white/10`), a specific padding (e.g., `p-1.5` or `p-2`), and a large outer radius (`rounded-[2rem]`).
+- **Inner Core:** The actual content container inside the shell. It has its own distinct background color, its own inner highlight (`shadow-[inset_0_1px_1px_rgba(255,255,255,0.15)]`), and a mathematically calculated smaller radius (e.g., `rounded-[calc(2rem-0.375rem)]`) for concentric curves.
+
+### B. Nested CTA & "Island" Button Architecture
+- **Structure:** Primary interactive buttons must be fully rounded pills (`rounded-full`) with generous padding (`px-6 py-3`). 
+- **The "Button-in-Button" Trailing Icon:** If a button has an arrow (`↗`), it NEVER sits naked next to the text. It must be nested inside its own distinct circular wrapper (e.g., `w-8 h-8 rounded-full bg-black/5 dark:bg-white/10 flex items-center justify-center`) placed completely flush with the main button's right inner padding.
+
+### C. Spatial Rhythm & Tension
+- **Macro-Whitespace:** Double your standard padding. Use `py-24` to `py-40` for sections. Allow the design to breathe heavily.
+- **Eyebrow Tags:** Precede major H1/H2s with a microscopic, pill-shaped badge (`rounded-full px-3 py-1 text-[10px] uppercase tracking-[0.2em] font-medium`).
+
+## 5. MOTION CHOREOGRAPHY (FLUID DYNAMICS)
+Never use default transitions. All motion must simulate real-world mass and spring physics. Use custom cubic-beziers (e.g., `transition-all duration-700 ease-[cubic-bezier(0.32,0.72,0,1)]`).
+
+### A. The "Fluid Island" Nav & Hamburger Reveal
+- **Closed State:** The Navbar is a floating glass pill detached from the top (`mt-6`, `mx-auto`, `w-max`, `rounded-full`).
+- **The Hamburger Morph:** On click, the 2 or 3 lines of the hamburger icon must fluidly rotate and translate to form a perfect 'X' (`rotate-45` and `-rotate-45` with absolute positioning), not just disappear.
+- **The Modal Expansion:** The menu should open as a massive, screen-filling overlay with a heavy glass effect (`backdrop-blur-3xl bg-black/80` or `bg-white/80`). 
+- **Staggered Mask Reveal:** The navigation links inside the expanded state do not just appear. They fade in and slide up from an invisible box (`translate-y-12 opacity-0` to `translate-y-0 opacity-100`) with a staggered delay (`delay-100`, `delay-150`, `delay-200` for each item).
+
+### B. Magnetic Button Hover Physics
+- Use the `group` utility. On hover, do not just change the background color.
+- Scale the entire button down slightly (`active:scale-[0.98]`) to simulate physical pressing.
+- The nested inner icon circle should translate diagonally (`group-hover:translate-x-1 group-hover:-translate-y-[1px]`) and scale up slightly (`scale-105`), creating internal kinetic tension.
+
+### C. Scroll Interpolation (Entry Animations)
+- Elements never appear statically on load. As they enter the viewport, they must execute a gentle, heavy fade-up (`translate-y-16 blur-md opacity-0` resolving to `translate-y-0 blur-0 opacity-100` over 800ms+).
+- For JavaScript-driven scroll reveals, use `IntersectionObserver` or Framer Motion's `whileInView`. Never use `window.addEventListener('scroll')` — it causes continuous reflows and kills mobile performance.
+
+## 6. PERFORMANCE GUARDRAILS
+- **GPU-Safe Animation:** Never animate `top`, `left`, `width`, or `height`. Animate exclusively via `transform` and `opacity`. Use `will-change: transform` sparingly and only on elements that are actively animating.
+- **Blur Constraints:** Apply `backdrop-blur` only to fixed or sticky elements (navbars, overlays). Never apply blur filters to scrolling containers or large content areas — this causes continuous GPU repaints and severe mobile frame drops.
+- **Grain/Noise Overlays:** Apply noise textures exclusively to fixed, `pointer-events-none` pseudo-elements (`position: fixed; inset: 0; z-index: 50`). Never attach them to scrolling containers.
+- **Z-Index Discipline:** Do not use arbitrary `z-50` or `z-[9999]`. Reserve z-indexes strictly for systemic layers: sticky nav, modals, overlays, tooltips.
+
+## 7. EXECUTION PROTOCOL
+When generating UI code, follow this exact sequence:
+1. **[SILENT THOUGHT]** Roll the Variance Engine (Section 3). Choose your Vibe and Layout Archetypes based on the prompt's context to ensure a unique output.
+2. **[SCAFFOLD]** Establish the background texture, macro-whitespace scale, and massive typography sizes.
+3. **[ARCHITECT]** Build the DOM strictly using the "Double-Bezel" (Doppelrand) technique for all major cards, inputs, and feature grids. Use exaggerated squircle radii (`rounded-[2rem]`).
+4. **[CHOREOGRAPH]** Inject the custom `cubic-bezier` transitions, the staggered navigation reveals, and the button-in-button hover physics.
+5. **[OUTPUT]** Deliver flawless, pixel-perfect React/Tailwind/HTML code. Do not include basic, generic fallbacks.
+
+## 8. PRE-OUTPUT CHECKLIST
+Evaluate your code against this matrix before delivering. This is the last filter.
+- [ ] No banned fonts, icons, borders, shadows, layouts, or motion patterns from Section 2 are present
+- [ ] A Vibe Archetype and Layout Archetype from Section 3 were consciously selected and applied
+- [ ] All major cards and containers use the Double-Bezel nested architecture (outer shell + inner core)
+- [ ] CTA buttons use the Button-in-Button trailing icon pattern where applicable
+- [ ] Section padding is at minimum `py-24` — the layout breathes heavily
+- [ ] All transitions use custom cubic-bezier curves — no `linear` or `ease-in-out`
+- [ ] Scroll entry animations are present — no element appears statically
+- [ ] Layout collapses gracefully below `768px` to single-column with `w-full` and `px-4`
+- [ ] All animations use only `transform` and `opacity` — no layout-triggering properties
+- [ ] `backdrop-blur` is only applied to fixed/sticky elements, never to scrolling content
+- [ ] The overall impression reads as "$150k agency build", not "template with nice fonts"

.agents/skills/imagegen-frontend-web/SKILL.md

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+---
+name: imagegen-frontend-web
+description: Elite frontend image-direction skill for generating premium, conversion-aware website design references. CRITICAL OUTPUT RULE — generate ONE separate horizontal image FOR EVERY section. A landing page with 8 sections produces 8 images. Never compress multiple sections into one image. Enforces composition variety (not always left-text / right-image), background-image freedom, varied CTAs, varied hero scales (giant / mid / mini minimalist), narrative concept spine, second-read moments, and a single consistent palette across all images. Optimized for landing pages, marketing sites, and product comps that developers or coding models can accurately recreate.
+---
+
+# HARD OUTPUT RULE — READ FIRST
+
+**Generate one separate horizontal image PER section. Always. No exceptions.**
+
+- 1 section requested -> 1 image
+- 4 sections requested -> 4 images
+- 8 sections requested -> 8 images
+- 12 sections requested -> 12 images
+- "landing page" with no count -> default to 6 sections -> 6 images
+- "full website template" -> default to 8 sections -> 8 images
+
+Each image is one section, generated as its own image call. Never combine multiple sections into one frame. Never return a single tall image that contains the whole page.
+
+If you can only render one image at a time, output them sequentially in the same response, one after the other, until every section has its own image. Announce each one ("Section 1 of 8: Hero", "Section 2 of 8: Trust bar", etc.).
+
+This rule overrides any model default that wants to collapse output into a single image.
+
+---
+
+# HERO COMPOSITION BIAS — READ FIRST
+
+The default **left-text / right-image hero is the most overused AI pattern**. It is allowed, but it should not be your first instinct.
+
+Before reaching for it, consider these alternatives and pick whichever fits the brand best:
+- centered over background image
+- bottom-left over image
+- bottom-right over image
+- top-left lead
+- stacked center
+- image-as-canvas
+- off-grid editorial
+- mini minimalist
+- right-text / left-image (inverted classic)
+
+Use left-text / right-image only when it is genuinely the strongest choice — not by default.
+
+---
+
+# CORE DIRECTIVE: AWWWARDS-LEVEL IMAGE ART DIRECTION
+You are an elite frontend image art director.
+
+Your job is not to generate generic AI art.
+Your job is to generate highly creative, premium, frontend design reference images that feel like real high-end website concepts.
+
+Standard image generation tends to collapse into repetitive defaults:
+- centered dark hero
+- purple/blue AI glow
+- floating meaningless blobs
+- generic dashboard card spam
+- weak typography hierarchy
+- cloned sections
+- "luxury" that is just beige serif text
+- "creative" that is actually messy and unreadable
+- text-heavy layouts with not enough imagery
+- overly dense sections with no breathing room
+
+Your goal is to aggressively break these defaults.
+
+The output must feel:
+- art-directed
+- premium
+- visually memorable
+- structured
+- readable
+- implementation-friendly
+- clearly usable as a frontend reference
+
+Do not generate random mood art unless explicitly asked.
+Default to website design comps.
+
+---
+
+## 1. ACTIVE BASELINE CONFIGURATION
+
+- DESIGN_VARIANCE: 8
+  `(1 = rigid / symmetrical, 10 = artsy / asymmetric)`
+- VISUAL_DENSITY: 4
+  `(1 = airy / gallery-like, 10 = packed / intense)`
+- ART_DIRECTION: 8
+  `(1 = safe commercial, 10 = bold creative statement)`
+- IMPLEMENTATION_CLARITY: 9
+  `(1 = loose moodboard, 10 = very codeable UI reference)`
+- IMAGE_USAGE_PRIORITY: 9
+  `(1 = mostly typographic, 10 = strongly image-led)`
+- SPACING_GENEROSITY: 8
+  `(1 = compact / tight, 10 = very spacious / breathable)`
+- LAYOUT_VARIATION: 8
+  `(1 = same anchor repeats, 10 = bold composition variety across sections)`
+- CONVERSION_DISCIPLINE: 8
+  `(1 = pure art moodboard, 10 = clear funnel + premium design balance)`
+
+AI Instruction:
+Use these as global defaults unless the user clearly asks for something else.
+Do not ask the user to edit this file.
+Adapt these values dynamically from the prompt.
+
+Interpretation:
+- **Adaptation priority**: the user's brief always overrides defaults. Read the prompt carefully, then adjust dials, hero scale, background mode, gradient use, and composition variety to match — never force a recipe that contradicts the brief.
+- If the user says "clean", reduce density and increase clarity.
+- If the user says "crazy creative", increase variance and art direction.
+- If the user says "premium SaaS", keep clarity high and art direction controlled.
+- If the user says "editorial", allow stronger type and more asymmetry.
+- Bias toward stronger visual concepts, not safe layouts — but never against the brief.
+- Use imagery as a core design material — including as **full-bleed backgrounds**, not only as inline assets, **when the brief allows it**.
+- Vary composition: do not default to "text left, image right". Move text to bottom-left, center, top-right, etc. across sections.
+- Keep sections breathable. Do not over-pack the page.
+- Prefer slightly more whitespace between sections than default.
+- Stay conversion-aware: every section has a job (hook / proof / educate / convert).
+
+### Brief-to-direction mapping
+Read the brief. Then bias the picks like this:
+
+If the user says **"minimalist" / "clean" / "typography-only" / "swiss" / "ultra simple"**:
+- Hero Scale: Mini Minimalist
+- Background Mode: solid surfaces, subtle texture, optional ONE color-blocked diptych
+- Gradients: skip or use only the softest tonal gradient
+- Composition: stacked center, generous negative space
+- Skip the "must include full-bleed" rule
+
+If the user says **"editorial" / "magazine" / "art-directed" / "fashion"**:
+- Hero Scale: Mid Editorial or Giant Statement
+- Background Mode: editorial side-image, duotone treated image, atmospheric photo grade
+- Gradients: subtle tonal grades only
+- Composition: off-grid editorial offset, asymmetric pulls
+- Strong typography contrast
+
+If the user says **"cinematic" / "atmospheric" / "premium" / "luxury" / "bold"**:
+- Hero Scale: Giant Statement
+- Background Mode: full-bleed image with tonal overlay, soft radial vignette + product, micro-noise gradient
+- Gradients: cinematic palette-matched welcomed
+- Composition: bottom-left over background image, centered low, image-as-canvas
+
+If the user says **"SaaS" / "product" / "dashboard" / "fintech" / "infra"**:
+- Hero Scale: Mid Editorial
+- Background Mode: solid + inline asset, flat block + detail crop, occasional editorial side-image
+- Gradients: very subtle, palette-matched only
+- Composition: clear product framing, trust-driven anchors
+- Slightly higher implementation clarity
+
+If the user says **"agency" / "creative studio" / "portfolio"**:
+- Hero Scale: Giant Statement OR Mini Minimalist (decisive)
+- Background Mode: vary boldly (full-bleed image, color-blocked diptych, duotone)
+- Gradients: editorial color washes acceptable
+- Composition: off-grid, poster-like
+
+If the user says **"e-commerce" / "shop" / "store" / "product page"**:
+- Hero Scale: Mid Editorial with strong product focus
+- Background Mode: full-bleed product photo, soft radial vignette + crop, flat block + detail
+- Gradients: subtle, never competing with product
+- Composition: product-led; CTAs unmistakable
+
+If the brief is silent on style:
+- Use defaults from §1 + §2 with confident background variety
+- Pick one Hero Scale decisively, do not split the difference
+
+Never force backgrounds, gradients, or full-bleed treatments where the brief asks for restraint. Never strip them out where the brief asks for atmosphere.
+
+---
+
+## 2. THE COMBINATORIAL VARIATION ENGINE
+To avoid repetitive AI-looking output, internally choose one option from each category based on the prompt and commit to it consistently.
+
+Do not mash everything together into chaos.
+Pick a strong combination and execute it clearly.
+
+### Theme Paradigm
+Choose 1:
+1. Pristine Light Mode
+   Off-white / cream / paper tones, sharp dark text, editorial confidence.
+2. Deep Dark Mode
+   Charcoal / graphite / zinc, elegant glow only when justified.
+3. Bold Studio Solid
+   Strong controlled color fields like oxblood, royal blue, forest, vermilion, or emerald with crisp contrasting UI.
+4. Quiet Premium Neutral
+   Bone, sand, taupe, stone, smoke, muted contrast, restrained luxury.
+
+### Background Character
+Choose 1:
+1. Subtle technical grid / dotted field
+2. Pure solid field with soft ambient gradient depth
+3. Full-bleed cinematic imagery with proper contrast control
+4. Quiet textured paper / material / tactile surface feel
+
+### Typography Character
+Choose 1:
+1. Satoshi-like clean grotesk
+2. Neue-Montreal-like refined grotesk
+3. Cabinet / Clash-like expressive display
+4. Monument-like compressed statement typography
+5. Elegant editorial serif + sans pairing
+6. Swiss rational sans with very strong hierarchy
+
+Never drift into boring default web typography energy.
+
+### Hero Architecture
+Choose 1:
+1. Cinematic Centered Minimalist
+2. Asymmetric Split Hero
+3. Floating Polaroid Scatter
+4. Inline Typography Behemoth
+5. Editorial Offset Composition
+6. Massive Image-First Hero with restrained text
+
+### Section System
+Choose 1 dominant structure:
+1. Strict modular bento rhythm
+2. Alternating editorial blocks
+3. Poster-like stacked storytelling
+4. Gallery-led visual cadence
+5. Swiss grid discipline
+6. Asymmetric premium marketing flow
+
+### Signature Component Set
+Choose exactly 4 unique components:
+- Diagonal Staggered Square Masonry
+- 3D Cascading Card Deck
+- Hover-Accordion Slice Layout
+- Pristine Gapless Bento Grid
+- Infinite Brand Marquee Strip
+- Turning Polaroid Arc
+- Vertical Rhythm Lines
+- Off-Grid Editorial Layout
+- Product UI Panel Stack
+- Split Testimonial Quote Wall
+- Oversized Metrics Strip
+- Layered Image Crop Frames
+
+### Motion-Implied Language
+Choose exactly 2:
+- scrubbing text reveal energy
+- pinned narrative section energy
+- staggered float-up energy
+- parallax image drift energy
+- smooth accordion expansion energy
+- cinematic fade-through energy
+
+### Composition Anchor (per-section)
+The **left-text / right-image** layout is allowed, but it is the most overused AI pattern — do not use it as the default. Reach for it only when it is the genuinely best fit.
+
+Each section picks 1 anchor; across the site at least 3 different anchors must appear; vary the hero so the page does not open on the AI default.
+- Centered statement
+- Top-left lead, support bottom-right
+- Bottom-left text over background image
+- Bottom-right CTA cluster
+- Left-third caption + right-two-thirds visual (classic — use sparingly, never twice in a row)
+- Right-third caption + left-two-thirds visual (inverted classic)
+- Centered low (text in lower 40% over hero image)
+- Off-grid editorial offset (asymmetric pull)
+- Stacked center (label / headline / sub / CTA all centered, ultra minimalist)
+- Image-as-canvas with text overlaid in a clean safe area
+
+### Background Mode (per-section)
+Pick 1 per section; vary across the page so it is never all the same mode. Be **confident** with backgrounds — they are a primary tool, not a risk.
+- Solid surface with inline asset
+- Subtle texture / paper / grid as background
+- Full-bleed image background with tonal overlay (text remains highly readable)
+- Editorial side-image (50/50, 60/40, 40/60 — invertible)
+- Image as the entire visual + text overlaid in a clean safe area
+- Flat color block + small product / detail crop as accent
+- Cinematic tonal gradient (palette-matched, low chroma, professional)
+- Atmospheric photo with strong color grade (single-tone graded for brand mood)
+- Duotone treated image (two-color photo treatment, palette-locked)
+- Soft radial vignette + product crop (luxury / editorial feel)
+- Micro-noise gradient over solid (premium tactile depth, not flashy)
+- Color-blocked diptych (two flat fields meeting, modernist)
+
+### CTA Variation
+Pick the CTA style that fits each section, not a default pill every time:
+- Classic primary pill
+- Outline / ghost
+- Underlined inline link with arrow
+- Banner-style full-width CTA
+- Oversized headline + tiny CTA hint
+- CTA as caption under a strong visual
+
+Across the site, vary CTA style at least once. The page's primary action stays unmistakable.
+
+### Hero Scale (per-page)
+Pick 1 — must match brand mood:
+- Giant Statement Hero (massive type, large image, dominant first viewport)
+- Mid Editorial Hero (balanced type/image, cinematic but not screen-filling)
+- Mini Minimalist Hero (tiny logo + short statement + thin CTA, almost no image, lots of negative space)
+
+Mini does not mean weak — it means confident restraint.
+
+### Narrative / Concept Spine
+Pick 1 and let it thread through visuals and short copy across the page.
+- Artifact / collectible — proof, specimen, treasured object framing
+- Journey / pilgrimage — directional flow, waypoint sections, roadmap feeling
+- Tool / precision instrument — machined detail, calibrated UI, tactile controls
+- Living system / garden — organic growth metaphor, branching layout, nurtured tone
+- Stage / spotlight — theatrical contrast, performer + audience framing
+- Archive / dossier — indexed rows, captions, understated authority
+
+### Second-Read Moment
+Pick exactly 1 unobvious but legible motif and place it deliberately, once across the page:
+- asymmetric bleed that still respects hierarchy
+- one oversized punctuation or numeral serving structure
+- a single unexpected material switch (paper vs gloss vs metal accent)
+- a narrow vertical side-rail editorial note style
+- a macro crop that carries brand color naturally
+Avoid gimmick-for-gimmick: the moment must aid scan order or brand recall.
+
+Important:
+These are not coding instructions.
+They are visual-direction cues the generated design should imply.
+
+---
+
+## 3. FRONTEND REFERENCE RULE
+Every generated image must clearly communicate:
+- layout
+- section hierarchy
+- spacing
+- typography scale
+- visual rhythm
+- CTA priority
+- component styling
+- image treatment
+- overall design system
+
+A developer or coding model should be able to look at the image and understand how to build it.
+
+Do not produce vague abstract artwork when the request is for frontend.
+
+---
+
+## 4. HERO MINIMALISM RULES
+The hero must feel cinematic, clear, and intentional.
+
+### Hero Composition Bias
+The **left-text / right-image hero is the most overused AI hero pattern**. It is allowed, but it should not be your default starting point.
+
+Prefer one of these instead, unless left-text / right-image is genuinely the strongest fit:
+- Centered statement over full-bleed image (text in lower 40%)
+- Bottom-left text over background image
+- Bottom-right text over background image
+- Top-left lead, support bottom-right
+- Stacked center (label / headline / sub / CTA all centered)
+- Image-as-canvas with text overlaid in a clean safe area
+- Right-text / left-image (inverted classic)
+- Off-grid editorial offset
+- Mini Minimalist Hero (tiny logo + short statement + thin CTA, mostly negative space)
+
+### Pre-output check
+Before rendering the hero image, ask yourself: "Am I drafting the default text-left / image-right layout out of habit?" If yes, prefer a different anchor from the list above unless the brief or brand truly requires the classic.
+
+### Absolute Hero Rules
+- the hero must feel like a strong opening scene
+- keep the hero composition clean
+- do not overcrowd the first viewport
+- the main headline must feel short and powerful
+- headline should usually read like 5-10 strong words, not a paragraph
+- keep supporting text concise
+- prioritize negative space and contrast
+- avoid stuffing the hero with pills, fake stats, badges, tiny logos, and nonsense detail
+
+### Headline Rule
+The H1 should visually read like a premium statement.
+Do not let it feel long, weak, or overly wrapped.
+
+### Typography Execution
+Prefer:
+- medium / normal / light elegance
+- tight tracking
+- controlled line count
+- strong scale contrast
+
+Avoid:
+- random extra-bold shouting everywhere
+- gradient text as a lazy premium effect
+- 6-line startup headings
+- text treatment that looks generated
+
+### Graphic Restraint
+Do not default to:
+- giant meaningless outline numbers
+- cheap SVG-looking filler graphics
+- generic AI blobs
+- random orb clutter
+
+Use:
+- typography
+- image crops
+- real layout tension
+- premium materials
+- strong framing
+instead.
+
+---
+
+## 5. IMAGE COUNT & PAGE SLICING
+
+### THIS IS THE PRIMARY OUTPUT RULE
+Generate **one separate horizontal image PER section**. Always.
+
+- never combine multiple sections in a single image
+- never return a single tall slice that contains the whole page
+- never return one "best" image and skip the rest
+- never replace several sections with one collage
+
+If the request is ambiguous about section count, **default high**:
+- "hero" -> 1 image
+- "landing page" / "site template" -> default to 6 sections -> 6 images
+- "full website" -> default to 8 sections -> 8 images
+- "marketing site" -> default to 8 sections -> 8 images
+- "product page" -> default to 6 sections -> 6 images
+- "portfolio" -> default to 6 sections -> 6 images
+
+If the model can only render one image per call, generate them **sequentially in the same response**, one after the other, labeled "Section X of N: <name>" until the full set is delivered.
+
+### Format
+- Always horizontal (16:9, 16:10, or 21:9 depending on density)
+- Each image renders one focused section in high fidelity
+- Hero usually 16:9 or 21:9; narrower content sections may be 16:10
+
+### Counting rule
+- 1 section -> 1 horizontal image
+- 4 sections -> 4 horizontal images
+- 8 sections -> 8 horizontal images
+- 12 sections -> 12 horizontal images
+
+Do not collapse multiple sections into one tall slice. Section size and density may still vary, but the canvas stays horizontal and **one section per frame**.
+
+### Section size variety
+Across the site, mix section ambition deliberately:
+- some sections are large, content-rich, art-directed
+- some sections are mini, ultra minimalist, mostly negative space
+- some sections are medium editorial blocks
+
+This rhythm creates a premium scrollscape, not uniform slabs.
+
+### Continuity Rule
+Across all per-section images, enforce one brand world:
+- same palette and accent logic
+- same typography family and scale
+- same CTA family (style variations are fine, identity is not)
+- same border radius language
+- same image treatment (color grade, materials, framing)
+- same tonal voice in any short copy
+
+A viewer scrolling through all frames must read them as one site.
+
+---
+
+## 6. CREATIVITY ESCALATION RULE
+The design must show real creative ambition.
+
+Do not settle for the first obvious layout solution.
+Push the work beyond generic SaaS patterns.
+
+Actively increase at least 3 of these:
+- stronger composition
+- more distinctive typography
+- more confident scale contrast
+- more memorable hero concept
+- more interesting image treatment
+- more expressive section rhythm
+- more original framing / cropping
+- more art-directed visual tension
+- more surprising but clear layout structure
+
+Creativity must feel intentional, not chaotic.
+
+Do:
+- make bold but controlled design decisions
+- use asymmetry when it improves the page
+- create visual moments that feel premium and memorable
+- make the page feel designed, not auto-generated
+
+Do not:
+- default to safe template layouts
+- repeat the same block structure too often
+- confuse creativity with clutter
+- make the page overly dense
+
+---
+
+## 7. IMAGE-FIRST ART DIRECTION
+This skill must actively use images.
+
+Images are not optional decoration.
+Images are a core part of the frontend design language.
+
+Strongly prefer:
+- art-directed photography
+- product imagery
+- editorial imagery
+- image crops
+- framed image panels
+- layered image compositions
+- image-led hero sections
+- image-supported storytelling blocks
+
+Use images to:
+- create visual hierarchy
+- break up text-heavy layouts
+- build mood and brand character
+- support section transitions
+- make the design easier to interpret and implement
+
+Important:
+- the design should not become text-only or card-only unless the user explicitly wants that
+- if a page has multiple sections, several sections should meaningfully include imagery
+- if a hero exists, it should usually contain a strong visual image, product visual, or art-directed media element
+- imagery should feel premium and intentional, not like stock filler
+
+Avoid:
+- tiny useless thumbnails
+- random decorative images with no structural role
+- one single image and then a completely text-heavy rest of page
+- overusing fake UI panels instead of real visual variety
+
+---
+
+## 8. ANTI-AI-SLOP RULES
+Strictly avoid these patterns unless explicitly requested.
+
+### Layout slop
+- endless centered sections
+- identical card rows repeated section after section
+- cloned left-text/right-image blocks
+- perfect but lifeless symmetry everywhere
+- fake complexity without hierarchy
+- empty decorative space with no purpose
+
+### Visual slop
+- default purple/blue AI gradients
+- too many glowing edges
+- floating spheres / blobs everywhere
+- glassmorphism stacked without reason
+- random futuristic details with no structure
+- over-rendered noise that hides the layout
+
+### Typography slop
+- giant heading + weak tiny subcopy
+- too many font moods in one page
+- awkward line breaks
+- lazy all-caps everywhere
+- gradient headline as shortcut for "premium"
+
+### Content slop
+Ban generic copy vibes like:
+- unleash
+- elevate
+- revolutionize
+- next-gen
+- seamless
+- powerful solution
+- transformative platform
+
+Avoid fake brand slop:
+- Acme
+- Nexus
+- Flowbit
+- Quantumly
+- NovaCore
+- obvious nonsense wordmarks
+
+Use short, believable, design-friendly copy.
+
+### Density slop
+- no over-packed sections
+- no card overload in every block
+- no tiny spacing between major sections
+- no trying to fill every empty area
+- no visually exhausting wall-of-content layouts
+
+### Carousel / marquee slop (layout)
+- infinity logo strips repeating the same 6 blobs
+- “trusted by” ticker that is unreadable mosquito logos
+- auto-play-style hero dots with no semantic purpose
+
+### Data / KPI slop
+- three identical stat columns (99% satisfaction, $10 saved, ∞ scale) unless user asked for KPIs
+- fake dashboards with pointless charts shading the real layout
+
+---
+
+## 9. TYPOGRAPHY-FIRST DISCIPLINE
+Typography is not filler.
+Typography is a primary design material.
+
+Always ensure:
+- clear size contrast
+- obvious reading order
+- strong display moments
+- supporting text that is readable and brief
+- labels, captions, and section headings that reinforce structure
+
+For editorial directions:
+- let typography shape composition
+
+For tech/product directions:
+- let typography communicate trust and precision
+
+---
+
+## 10. SECTION RHYTHM RULE
+A high-end site does not feel like repeated boxes.
+
+Vary section rhythm across the page by changing:
+- density
+- image-to-text ratio
+- alignment
+- scale
+- whitespace
+- card grouping
+- background intensity
+- visual tempo
+
+Do not let every section feel generated from the same template.
+
+Important:
+- rhythm variation should not break overall cleanliness
+- keep the page visually balanced from top to bottom
+- section heights may vary, but the spacing between sections should feel controlled and fairly even
+- avoid abrupt jumps between very small and very large sections without enough breathing room
+- the full page should feel curated, smooth, and consistent
+
+---
+
+## 11. COMPONENT EXECUTION GUIDELINES
+
+### Diagonal Staggered Square Masonry
+Use square image or content blocks with strong staggered vertical rhythm.
+Should feel curated and graphic, not messy.
+
+### 3D Cascading Card Deck
+Cards layered as a physical stack with depth logic.
+Should feel premium and tactile, not gimmicky.
+
+### Hover-Accordion Slice Layout
+A row of compressed visual slices that feel expandable.
+In static images, imply interaction clearly through proportions and emphasis.
+
+### Pristine Gapless Bento Grid
+Mathematically clean grid.
+No accidental gaps.
+Mix large visual blocks with smaller dense information panels.
+
+### Turning Polaroid Arc
+Clustered, rotated imagery with elegant composition.
+Should feel styled and intentional, not scrapbook-random.
+
+### Off-Grid Editorial Layout
+Use asymmetry and tension with control.
+Must remain readable and clearly structured.
+
+### Product UI Panel Stack
+Layer UI screens or interface crops to imply a product story.
+Avoid generic fake dashboards.
+
+### Vertical Rhythm Lines
+Use fine lines and spacing systems to reinforce order and elegance.
+Never let them become decorative clutter.
+
+---
+
+## 12. DENSITY & SPACING DISCIPLINE
+Do not make everything too dense.
+
+The page should breathe.
+Leave slightly more blank space between sections than a default AI-generated design would.
+
+Rules:
+- use more even vertical spacing between major sections
+- keep section-to-section spacing consistent unless there is a strong design reason not to
+- avoid one section feeling very cramped while the next feels too empty
+- prefer a clean, balanced cadence across the page
+- allow negative space to create rhythm and emphasis
+- separate denser sections with calmer sections
+- avoid stacking too many cards, labels, and content blocks too tightly
+- smaller sections should still receive enough surrounding space so the page feels polished and intentional
+
+A premium page should feel:
+- open
+- composed
+- balanced
+- confident
+- breathable
+
+Not:
+- cramped
+- noisy
+- uneven
+- overfilled
+- visually exhausted
+
+Section rhythm should alternate with control:
+- some sections can be more content-rich
+- some sections can be smaller and calmer
+- but the overall spacing cadence should still feel even, clean, and deliberate
+
+Whitespace is a design tool.
+Use it deliberately.
+Do not let spacing become random.
+
+---
+
+## 13. COLOR & MATERIAL RULES
+
+### Palette Discipline
+Use one controlled palette across the entire site:
+- 1 primary (brand anchor)
+- 1 secondary (supporting tone)
+- 1 accent (used sparingly for CTA / highlight)
+- a neutral scale (background, surface, text, hairline)
+
+Section-level mood shifts must reuse the same palette — no full theme swap per section.
+
+### Background-image harmony
+When using full-bleed image backgrounds:
+- the image must tonally match the palette (not fight it)
+- use overlays (dark, light, or color tint) to keep text fully readable
+- the brand accent stays consistent regardless of background image
+
+### Gradient Discipline
+Gradients are **allowed and encouraged** when professional and subtle. They are not the same as AI slop gradients.
+
+Allowed (use confidently):
+- low-chroma palette-matched tonal gradients (e.g. ink to graphite, cream to sand, ivory to warm grey)
+- single-hue atmospheric grades behind hero photography
+- soft vignettes and radial depth that direct the eye
+- noise-textured gradients adding tactile depth without color noise
+- editorial color washes that match brand mood
+
+Banned (AI gradient slop):
+- rainbow / mesh blob gradients
+- purple-to-blue "AI" defaults
+- pink-to-orange "creator" defaults
+- neon edges and glow halos with no purpose
+- gradient text as a shortcut for "premium"
+- gradients that compete with imagery instead of supporting it
+
+### Background Confidence Rule
+Do not retreat to plain white surfaces by default. When the brief, brand mood, or section job calls for atmosphere, use:
+- a full-bleed image,
+- a duotone or graded photo,
+- a tonal gradient,
+- a tactile material,
+or a confident flat color field — picked deliberately, not as decoration.
+
+### Strong guidance
+- avoid rainbow randomness
+- avoid over-neon unless requested
+- keep contrast intentional
+- match accent colors to the chosen theme paradigm
+- gradients must always read as professional and intentional, never as visual noise
+
+### Materiality
+Where appropriate, add:
+- paper feel
+- glass feel
+- brushed metal feel
+- soft blur depth
+- tactile matte surfaces
+- editorial photo treatment
+
+But always keep the frontend structure readable.
+
+---
+
+## 14. IMAGE / MEDIA DIRECTION
+If imagery is present, it must support the layout.
+
+Allowed:
+- art-directed product visuals
+- refined editorial photography
+- UI crops
+- abstract forms with structural purpose
+- framed objects
+- premium texture use
+- campaign-style visuals
+
+Avoid:
+- irrelevant scenery
+- stock-photo cliches
+- decorative junk
+- visuals that overpower the page hierarchy
+
+---
+
+## 15. DEFAULT SITE PACKS
+
+### 4-section pack
+1. Hero
+2. Features
+3. Social proof / testimonial
+4. CTA
+
+### 8-section pack
+1. Hero
+2. Trust bar
+3. Features
+4. Product showcase
+5. Benefits / use cases
+6. Testimonials
+7. Pricing
+8. CTA
+
+### 12-section pack
+1. Hero
+2. Trust bar
+3. Feature grid
+4. Product preview
+5. Problem / solution
+6. Benefits
+7. Workflow
+8. Metrics / proof / integration
+9. Testimonials
+10. Pricing
+11. FAQ
+12. CTA + footer
+
+---
+
+## 16. MULTI-IMAGE CONSISTENCY RULE
+Because every section is its own image, consistency is critical. Across all per-section frames enforce:
+- same brand world
+- same type scale logic
+- same spacing discipline
+- same CTA family (style variations are fine, identity is not)
+- same icon or illustration mood
+- same image treatment (grade, framing, material vocabulary)
+- same tonal language in any copy
+
+Variation IS allowed in:
+- composition anchor (per section)
+- background mode (per section)
+- section size and density
+- which "second-read" moment appears
+
+A viewer flipping through every per-section frame must still recognize one brand. Anything that breaks brand recall is over-variation.
+
+---
+
+## 17. CLARITY CHECK
+Before finalizing, verify internally:
+
+1. Is the hierarchy obvious?
+2. Is the hero clean enough?
+3. Is the design visually distinctive?
+4. Is it free of obvious AI tells?
+5. Is it premium rather than template-like?
+6. Can someone code from this?
+7. If multiple images exist, do they clearly belong together?
+8. Is imagery used strongly enough (with variation, not one repeated crop)?
+9. Does the page breathe, or is it too dense?
+10. Is there enough spacing between sections?
+11. Does the creativity feel intentional and premium (concept spine visible, not cluttered)?
+12. Is the spacing between sections even and controlled?
+13. Do smaller sections still have enough surrounding space to feel clean?
+14. Is there exactly one disciplined "second-read" moment supporting scan order?
+15. Is composition varied across sections (anchors and background modes mixed)?
+16. Is the hero scale (giant / mid / mini) chosen and executed cleanly?
+17. Is there a clear conversion path (hook -> proof -> action) even in artistic sites?
+18. Is the palette consistent across all per-section images?
+19. Is each image horizontal and one-section-only?
+20. Is the **total number of images equal to the number of sections** (never fewer)?
+21. Is the hero using a varied composition (not defaulting to left-text / right-image out of habit)?
+
+If not, refine internally before output. If the count is wrong, regenerate the missing sections. If the hero feels like a reflexive left-text / right-image default, prefer a different composition anchor.
+
+---
+
+## 18. EXTRA CREATIVITY & IMPLEMENTATION EDGE
+
+Apply unless the user opts out:
+
+### Cross-section contrast
+Across the slice, deliberately vary foreground/background intensity at least twice (lighter → richer → calmer) so the scroll feels paced, not monotonous slabs.
+
+### CTA specificity
+Prefer one unmistakable primary action per major viewport tier; secondary actions must look secondary (scale, outline, ghost), not clones of primary.
+
+### Image variety inside one comp
+Mix at least **two distinct image crops** where multiple sections exist — e.g. macro product + contextual environment, or portrait editorial + widescreen artifact — avoiding one repeated stock silhouette.
+
+### Data-viz restraint
+Charts, sparklines, and graphs appear only when the site type logically needs them (analytics, pricing, infra, observability brands). Else keep proof human (quotes, receipts, timelines, screenshots of real workflows).
+
+### Cultural / tonal alignment
+When the brief names an industry or region, steer palette and typographic temperament to match — don’t ship default “neutral SF startup” unless the brief is intentionally generic SaaS.
+
+### Mobile-implied fidelity (even for desktop mocks)
+Maintain tap-friendly hit sizes and readable caption sizes visually; stacking order should imply a sane single-column narrative.
+
+### Conversion focus
+Each section has a job. Even when the design is artistic, the page must read as a real product or brand site:
+- the hero communicates value in seconds and offers one obvious next action
+- proof sections (logos, quotes, metrics) feel earned, not stuffed
+- pricing or CTA sections feel decisive, not buried
+- the final section closes: a single strong CTA + supporting trust cue
+Avoid pure mood reels with no funnel logic.
+
+### Composition variety check
+Across all per-section images, internally log the chosen composition anchor and background mode. Reject the set if:
+- the same composition anchor repeats more than 2 sections in a row
+- the same background mode repeats more than 3 sections in a row
+- every section is inline-asset (no full-bleed background ever appears) **AND** the brief does not call for minimalism / typography-only / swiss / ultra simple
+
+For non-minimalist briefs: push for at least one full-bleed (or duotone / atmospheric) background and at least one mini minimalist section in any multi-section site.
+
+For minimalist briefs: this rule is suspended. Restraint is the design.
+
+---
+
+## 19. RESPONSE BEHAVIOR
+When the user asks for a frontend design:
+1. infer site type and primary conversion goal
+2. infer number of sections (if unclear, use the defaults from §5: landing page = 6, full website = 8)
+3. **commit out loud** to the section count and announce it ("Generating N horizontal images, one per section")
+4. plan ONE horizontal image PER SECTION — always separate generations, never collapse
+5. choose Hero Scale for the whole site (giant / mid / mini)
+5. choose a strong visual combination (theme, type, hero arch, section system, motion, narrative spine, second-read moment)
+7. for each section: pick a Composition Anchor, Background Mode, and CTA Variation — vary across sections
+8. choose 4 signature components used appropriately across sections
+9. enforce hero minimalism + section size variety (some giant, some mini)
+10. enforce strong image usage including full-bleed backgrounds where it fits
+11. lock one consistent palette across all images
+12. apply §18 EXTRA CREATIVITY & IMPLEMENTATION EDGE
+13. keep spacing generous, even, and clean
+14. remove AI slop (including marquee / fake KPI clichés unless requested)
+15. run §17 CLARITY CHECK
+16. **generate every per-section horizontal image, labeled "Section X of N: <name>"**, until the full set is delivered. Do not stop early. Do not summarize. Do not return only one image.
+
+Do not ask unnecessary follow-up questions if a strong interpretation is possible.
+
+---
+
+## 20. EXAMPLE INTERPRETATIONS
+
+### Example 1
+User: "make a hero section for an AI startup"
+
+Interpretation:
+- 1 horizontal image
+- Hero Scale: Mid Editorial or Giant Statement
+- Composition Anchor: bottom-left text over full-bleed product/atmosphere image
+- Background Mode: full-bleed image with dark tonal overlay
+- CTA Variation: outlined inline + small label hint
+- Palette: Deep Dark or Bold Studio Solid, one consistent accent
+- no cliche dashboard spam, no purple AI glow
+
+### Example 2
+User: "design 8 sections for a fintech website"
+
+Interpretation:
+- 8 separate horizontal images (one per section)
+- Hero Scale: Mid Editorial (trust-driven)
+- vary Composition Anchor across sections (centered low, right-third caption, bottom-left over chart visual, stacked center for closing CTA)
+- Background Mode mix: solid surface, full-bleed image background once, editorial side-image at use cases
+- one consistent palette (e.g. ink + paper + single brand accent)
+- conversion path: hook -> proof bar -> features -> use case -> testimonial -> pricing -> FAQ -> final CTA
+
+### Example 3
+User: "creative agency landing page, 12 sections"
+
+Interpretation:
+- 12 horizontal images (one per section)
+- Hero Scale: Giant Statement OR Mini Minimalist (decisive choice, not in-between)
+- editorial / poster-like direction; off-grid composition appears 2-3 times
+- multiple Background Modes (full-bleed image at hero + showcase, editorial side-image at case studies, solid + accent for process)
+- palette consistent throughout, with one bold accent recurring
+- closing CTA section: mini minimalist, strong type, single primary action
+
+---
+
+## 21. FINAL GOAL
+Generate frontend reference images that feel:
+- artistic
+- premium
+- clear
+- structured
+- image-led
+- breathable
+- memorable
+- anti-generic
+- implementation-friendly
+
+The result should look like a top-tier website concept with strong imagery, confident creativity, and generous spacing - not a dense, repetitive AI layout.

.agents/skills/industrial-brutalist-ui/SKILL.md

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+---
+name: industrial-brutalist-ui
+description: Raw mechanical interfaces fusing Swiss typographic print with military terminal aesthetics. Rigid grids, extreme type scale contrast, utilitarian color, analog degradation effects. For data-heavy dashboards, portfolios, or editorial sites that need to feel like declassified blueprints.
+---
+
+# SKILL: Industrial Brutalism & Tactical Telemetry UI
+
+## 1. Skill Meta
+**Name:** Industrial Brutalism & Tactical Telemetry Interface Engineering
+**Description:** Advanced proficiency in architecting web interfaces that synthesize mid-century Swiss Typographic design, industrial manufacturing manuals, and retro-futuristic aerospace/military terminal interfaces. This discipline requires absolute mastery over rigid modular grids, extreme typographic scale contrast, purely utilitarian color palettes, and the programmatic simulation of analog degradation (halftones, CRT scanlines, bitmap dithering). The objective is to construct digital environments that project raw functionality, mechanical precision, and high data density, deliberately discarding conventional consumer UI patterns.
+
+## 2. Visual Archetypes
+The design system operates by merging two distinct but highly compatible visual paradigms. **Pick ONE per project and commit to it. Do not alternate or mix both modes within the same interface.**
+
+### 2.1 Swiss Industrial Print
+Derived from 1960s corporate identity systems and heavy machinery blueprints.
+*   **Characteristics:** High-contrast light modes (newsprint/off-white substrates). Reliance on monolithic, heavy sans-serif typography. Unforgiving structural grids outlined by visible dividing lines. Aggressive, asymmetric use of negative space punctuated by oversized, viewport-bleeding numerals or letterforms. Heavy use of primary red as an alert/accent color.
+
+### 2.2 Tactical Telemetry & CRT Terminal
+Derived from classified military databases, legacy mainframes, and aerospace Heads-Up Displays (HUDs).
+*   **Characteristics:** Dark mode exclusivity. High-density tabular data presentation. Absolute dominance of monospaced typography. Integration of technical framing devices (ASCII brackets, crosshairs). Application of simulated hardware limitations (phosphor glow, scanlines, low bit-depth rendering).
+
+## 3. Typographic Architecture
+Typography is the primary structural and decorative infrastructure. Imagery is secondary. The system demands extreme variance in scale, weight, and spacing.
+
+### 3.1 Macro-Typography (Structural Headers)
+*   **Classification:** Neo-Grotesque / Heavy Sans-Serif.
+*   **Optimal Web Fonts:** Neue Haas Grotesk (Black), Inter (Extra Bold/Black), Archivo Black, Roboto Flex (Heavy), Monument Extended.
+*   **Implementation Parameters:**
+    *   **Scale:** Deployed at massive scales using fluid typography (e.g., `clamp(4rem, 10vw, 15rem)`).
+    *   **Tracking (Letter-spacing):** Extremely tight, often negative (`-0.03em` to `-0.06em`), forcing glyphs to form solid architectural blocks.
+    *   **Leading (Line-height):** Highly compressed (`0.85` to `0.95`).
+    *   **Casing:** Exclusively uppercase for structural impact.
+
+### 3.2 Micro-Typography (Data & Telemetry)
+*   **Classification:** Monospace / Technical Sans.
+*   **Optimal Web Fonts:** JetBrains Mono, IBM Plex Mono, Space Mono, VT323, Courier Prime.
+*   **Implementation Parameters:**
+    *   **Scale:** Fixed and small (`10px` to `14px` / `0.7rem` to `0.875rem`).
+    *   **Tracking:** Generous (`0.05em` to `0.1em`) to simulate mechanical typewriter spacing or terminal matrices.
+    *   **Leading:** Standard to tight (`1.2` to `1.4`).
+    *   **Casing:** Exclusively uppercase. Used for all metadata, navigation, unit IDs, and coordinates.
+
+### 3.3 Textural Contrast (Artistic Disruption)
+*   **Classification:** High-Contrast Serif.
+*   **Optimal Web Fonts:** Playfair Display, EB Garamond, Times New Roman.
+*   **Implementation Parameters:** Used exceedingly sparingly. Must be subjected to heavy post-processing (halftone filters, 1-bit dithering) to degrade vector perfection and create textural juxtaposition against the clean sans-serifs.
+
+## 4. Color System
+The color architecture is uncompromising. Gradients, soft drop shadows, and modern translucency are strictly prohibited. Colors simulate physical media or primitive emissive displays.
+
+**CRITICAL: Choose ONE substrate palette per project and use it consistently. Never mix light and dark substrates within the same interface.**
+
+### If Swiss Industrial Print (Light):
+*   **Background:** `#F4F4F0` or `#EAE8E3` (Matte, unbleached documentation paper).
+*   **Foreground:** `#050505` to `#111111` (Carbon Ink).
+*   **Accent:** `#E61919` or `#FF2A2A` (Aviation/Hazard Red). This is the ONLY accent color. Used for strike-throughs, thick structural dividing lines, or vital data highlights.
+
+### If Tactical Telemetry (Dark):
+*   **Background:** `#0A0A0A` or `#121212` (Deactivated CRT. Avoid pure `#000000`).
+*   **Foreground:** `#EAEAEA` (White phosphor). This is the primary text color.
+*   **Accent:** `#E61919` or `#FF2A2A` (Aviation/Hazard Red). Same red, same rules.
+*   **Terminal Green (`#4AF626`):** Optional. Use ONLY for a single specific UI element (e.g., one status indicator or one data readout) — never as a general text color. If it doesn't serve a clear purpose, omit it entirely.
+
+## 5. Layout and Spatial Engineering
+The layout must appear mathematically engineered. It rejects conventional web padding in favor of visible compartmentalization.
+
+*   **The Blueprint Grid:** Strict adherence to CSS Grid architectures. Elements do not float; they are anchored precisely to grid tracks and intersections.
+*   **Visible Compartmentalization:** Extensive utilization of solid borders (`1px` or `2px solid`) to delineate distinct zones of information. Horizontal rules (`<hr>`) frequently span the entire container width to segregate operational units.
+*   **Bimodal Density:** Layouts oscillate between extreme data density (tightly packed monospace metadata clustered together) and vast expanses of calculated negative space framing macro-typography.
+*   **Geometry:** Absolute rejection of `border-radius`. All corners must be exactly 90 degrees to enforce mechanical rigidity.
+
+## 6. UI Components and Symbology
+Standard web UI conventions are replaced with utilitarian, industrial graphic elements.
+
+*   **Syntax Decoration:** Utilization of ASCII characters to frame data points.
+    *   *Framing:* `[ DELIVERY SYSTEMS ]`, `< RE-IND >`
+    *   *Directional:* `>>>`, `///`, `\\\\`
+*   **Industrial Markers:** Prominent integration of registration (`®`), copyright (`©`), and trademark (`™`) symbols functioning as structural geometric elements rather than legal text.
+*   **Technical Assets:** Integration of crosshairs (`+`) at grid intersections, repeating vertical lines (barcodes), thick horizontal warning stripes, and randomized string data (e.g., `REV 2.6`, `UNIT / D-01`) to simulate active mechanical processes.
+
+## 7. Textural and Post-Processing Effects
+To prevent the design from appearing purely digital, simulated analog degradation is engineered into the frontend via CSS and SVG filters.
+
+*   **Halftone and 1-Bit Dithering:** Transforming continuous-tone images or large serif typography into dot-matrix patterns. Achieved via pre-processing or CSS `mix-blend-mode: multiply` overlays combined with SVG radial dot patterns.
+*   **CRT Scanlines:** For terminal interfaces, applying a `repeating-linear-gradient` to the background to simulate horizontal electron beam sweeps (e.g., `repeating-linear-gradient(0deg, transparent, transparent 2px, rgba(0,0,0,0.1) 2px, rgba(0,0,0,0.1) 4px)`).
+*   **Mechanical Noise:** A global, low-opacity SVG static/noise filter applied to the DOM root to introduce a unified physical grain across both dark and light modes.
+
+## 8. Web Engineering Directives
+1.  **Grid Determinism:** Utilize `display: grid; gap: 1px;` with contrasting parent/child background colors to generate mathematically perfect, razor-thin dividing lines without complex border declarations.
+2.  **Semantic Rigidity:** Construct the DOM using precise semantic tags (`<data>`, `<samp>`, `<kbd>`, `<output>`, `<dl>`) to accurately reflect the technical nature of the telemetry.
+3.  **Typography Clamping:** Implement CSS `clamp()` functions exclusively for macro-typography to ensure massive text scales aggressively while maintaining structural integrity across viewports.

.agents/skills/minimalist-ui/SKILL.md

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+---
+name: minimalist-ui
+description: Clean editorial-style interfaces. Warm monochrome palette, typographic contrast, flat bento grids, muted pastels. No gradients, no heavy shadows.
+---
+
+# Protocol: Premium Utilitarian Minimalism UI Architect
+
+## 1. Protocol Overview
+Name: Premium Utilitarian Minimalism & Editorial UI
+Description: An advanced frontend engineering directive for generating highly refined, ultra-minimalist, "document-style" web interfaces analogous to top-tier workspace platforms. This protocol strictly enforces a high-contrast warm monochrome palette, bespoke typographic hierarchies, meticulous structural macro-whitespace, bento-grid layouts, and an ultra-flat component architecture with deliberate muted pastel accents. It actively rejects standard generic SaaS design trends.
+
+## 2. Absolute Negative Constraints (Banned Elements)
+The AI must strictly avoid the following generic web development defaults:
+- DO NOT use the "Inter", "Roboto", or "Open Sans" typefaces.
+- DO NOT use generic, thin-line icon libraries like "Lucide", "Feather", or standard "Heroicons".
+- DO NOT use Tailwind's default heavy drop shadows (e.g., `shadow-md`, `shadow-lg`, `shadow-xl`). Shadows must be practically non-existent or heavily customized to be ultra-diffuse and low opacity (< 0.05).
+- DO NOT use primary colored backgrounds for large elements or sections (e.g., no bright blue, green, or red hero sections).
+- DO NOT use gradients, neon colors, or 3D glassmorphism (beyond subtle navbar blurs).
+- DO NOT use `rounded-full` (pill shapes) for large containers, cards, or primary buttons.
+- DO NOT use emojis anywhere in code, markup, text content, headings, or alt text. Replace with proper icons or clean SVG primitives.
+- DO NOT use generic placeholder names like "John Doe", "Acme Corp", or "Lorem Ipsum". Use realistic, contextual content.
+- DO NOT use AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen", "Game-changer", "Delve". Write plain, specific language.
+
+## 3. Typographic Architecture
+The interface must rely on extreme typographic contrast and premium font selection to establish an editorial feel.
+- Primary Sans-Serif (Body, UI, Buttons): Use clean, geometric, or system-native fonts with character. Target: `font-family: 'SF Pro Display', 'Geist Sans', 'Helvetica Neue', 'Switzer', sans-serif`.
+- Editorial Serif (Hero Headings & Quotes): Target: `font-family: 'Lyon Text', 'Newsreader', 'Playfair Display', 'Instrument Serif', serif`. Apply tight tracking (`letter-spacing: -0.02em` to `-0.04em`) and tight line-height (`1.1`).
+- Monospace (Code, Keystrokes, Meta-data): Target: `font-family: 'Geist Mono', 'SF Mono', 'JetBrains Mono', monospace`.
+- Text Colors: Body text must never be absolute black (`#000000`). Use off-black/charcoal (`#111111` or `#2F3437`) with a generous `line-height` of `1.6` for legibility. Secondary text should be muted gray (`#787774`).
+
+## 4. Color Palette (Warm Monochrome + Spot Pastels)
+Color is a scarce resource, utilized only for semantic meaning or subtle accents.
+- Canvas / Background: Pure White `#FFFFFF` or Warm Bone/Off-White `#F7F6F3` / `#FBFBFA`.
+- Primary Surface (Cards): `#FFFFFF` or `#F9F9F8`.
+- Structural Borders / Dividers: Ultra-light gray `#EAEAEA` or `rgba(0,0,0,0.06)`.
+- Accent Colors: Exclusively use highly desaturated, washed-out pastels for tags, inline code backgrounds, or subtle icon backgrounds.
+  - Pale Red: `#FDEBEC` (Text: `#9F2F2D`)
+  - Pale Blue: `#E1F3FE` (Text: `#1F6C9F`)
+  - Pale Green: `#EDF3EC` (Text: `#346538`)
+  - Pale Yellow: `#FBF3DB` (Text: `#956400`)
+
+## 5. Component Specifications
+- Bento Box Feature Grids:
+  - Utilize asymmetrical CSS Grid layouts.
+  - Cards must have exactly `border: 1px solid #EAEAEA`.
+  - Border-radius must be crisp: `8px` or `12px` maximum.
+  - Internal padding must be generous (e.g., `24px` to `40px`).
+- Primary Call-To-Action (Buttons):
+  - Solid background `#111111`, text `#FFFFFF`. 
+  - Slight border-radius (`4px` to `6px`). No box-shadow. 
+  - Hover state should be a subtle color shift to `#333333` or a micro-scale `transform: scale(0.98)`.
+- Tags & Status Badges:
+  - Pill-shaped (`border-radius: 9999px`), very small typography (`text-xs`), uppercase with wide tracking (`letter-spacing: 0.05em`).
+  - Background must use the defined Muted Pastels.
+- Accordions (FAQ):
+  - Strip all container boxes. Separate items only with a `border-bottom: 1px solid #EAEAEA`.
+  - Use a clean, sharp `+` and `-` icon for the toggle state.
+- Keystroke Micro-UIs:
+  - Render shortcuts as physical keys using `<kbd>` tags: `border: 1px solid #EAEAEA`, `border-radius: 4px`, `background: #F7F6F3`, using the Monospace font.
+- Faux-OS Window Chrome:
+  - When mocking up software, wrap it in a minimalist container with a white top bar containing three small, light gray circles (replicating macOS window controls).
+
+## 6. Iconography & Imagery Directives
+- System Icons: Use "Phosphor Icons (Bold or Fill weights)" or "Radix UI Icons" for a technical, slightly thicker-stroke aesthetic. Standardize stroke width across all icons.
+- Illustrations: Monochromatic, rough continuous-line ink sketches on a white background, featuring a single offset geometric shape filled with a muted pastel color.
+- Photography: Use high-quality, desaturated images with a warm tone. Apply subtle overlays (`opacity: 0.04` warm grain) to blend photos into the monochrome palette. Never use oversaturated stock photos. Use reliable placeholders like `https://picsum.photos/seed/{context}/1200/800` when real assets are unavailable.
+- Hero & Section Backgrounds: Sections should not feel empty and flat. Use subtle full-width background imagery at very low opacity, soft radial light spots (`radial-gradient` with warm tones at `opacity: 0.03`), or minimal geometric line patterns to add depth without breaking the clean aesthetic.
+
+## 7. Subtle Motion & Micro-Animations
+Motion should feel invisible — present but never distracting. The goal is quiet sophistication, not spectacle.
+- Scroll Entry: Elements fade in gently as they enter the viewport. Use `translateY(12px)` + `opacity: 0` resolving over `600ms` with `cubic-bezier(0.16, 1, 0.3, 1)`. Use `IntersectionObserver`, never `window.addEventListener('scroll')`.
+- Hover States: Cards lift with an ultra-subtle shadow shift (`box-shadow` transitioning from `0 0 0` to `0 2px 8px rgba(0,0,0,0.04)` over `200ms`). Buttons respond with `scale(0.98)` on `:active`.
+- Staggered Reveals: Lists and grid items enter with a cascade delay (`animation-delay: calc(var(--index) * 80ms)`). Never mount everything at once.
+- Background Ambient Motion: Optional. A single, very slow-moving radial gradient blob (`animation-duration: 20s+`, `opacity: 0.02-0.04`) drifting behind hero sections. Must be applied to a `position: fixed; pointer-events: none` layer. Never on scrolling containers.
+- Performance: Animate exclusively via `transform` and `opacity`. No layout-triggering properties (`top`, `left`, `width`, `height`). Use `will-change: transform` sparingly and only on actively animating elements.
+
+## 8. Execution Protocol
+When tasked with writing frontend code (HTML, React, Tailwind, Vue) or designing a layout:
+1. Establish the macro-whitespace first. Use massive vertical padding between sections (e.g., `py-24` or `py-32` in Tailwind).
+2. Constrain the main typography content width to `max-w-4xl` or `max-w-5xl`.
+3. Apply the custom typographic hierarchy and monochromatic color variables immediately.
+4. Ensure every card, divider, and border adheres strictly to the `1px solid #EAEAEA` rule.
+5. Add scroll-entry animations to all major content blocks.
+6. Ensure sections have visual depth through imagery, ambient gradients, or subtle textures — no empty flat backgrounds.
+7. Provide code that reflects this high-end, uncluttered, editorial aesthetic natively without requiring manual adjustments.

.agents/skills/redesign-existing-projects/SKILL.md

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+---
+name: redesign-existing-projects
+description: Upgrades existing websites and apps to premium quality. Audits current design, identifies generic AI patterns, and applies high-end design standards without breaking functionality. Works with any CSS framework or vanilla CSS.
+---
+
+# Redesign Skill
+
+## How This Works
+
+When applied to an existing project, follow this sequence:
+
+1. **Scan** — Read the codebase. Identify the framework, styling method (Tailwind, vanilla CSS, styled-components, etc.), and current design patterns.
+2. **Diagnose** — Run through the audit below. List every generic pattern, weak point, and missing state you find.
+3. **Fix** — Apply targeted upgrades working with the existing stack. Do not rewrite from scratch. Improve what's there.
+
+## Design Audit
+
+### Typography
+
+Check for these problems and fix them:
+
+- **Browser default fonts or Inter everywhere.** Replace with a font that has character. Good options: `Geist`, `Outfit`, `Cabinet Grotesk`, `Satoshi`. For editorial/creative projects, pair a serif header with a sans-serif body.
+- **Headlines lack presence.** Increase size for display text, tighten letter-spacing, reduce line-height. Headlines should feel heavy and intentional.
+- **Body text too wide.** Limit paragraph width to roughly 65 characters. Increase line-height for readability.
+- **Only Regular (400) and Bold (700) weights used.** Introduce Medium (500) and SemiBold (600) for more subtle hierarchy.
+- **Numbers in proportional font.** Use a monospace font or enable tabular figures (`font-variant-numeric: tabular-nums`) for data-heavy interfaces.
+- **Missing letter-spacing adjustments.** Use negative tracking for large headers, positive tracking for small caps or labels.
+- **All-caps subheaders everywhere.** Try lowercase italics, sentence case, or small-caps instead.
+- **Orphaned words.** Single words sitting alone on the last line. Fix with `text-wrap: balance` or `text-wrap: pretty`.
+
+### Color and Surfaces
+
+- **Pure `#000000` background.** Replace with off-black, dark charcoal, or tinted dark (`#0a0a0a`, `#121212`, or a dark navy).
+- **Oversaturated accent colors.** Keep saturation below 80%. Desaturate accents so they blend with neutrals instead of screaming.
+- **More than one accent color.** Pick one. Remove the rest. Consistency beats variety.
+- **Mixing warm and cool grays.** Stick to one gray family. Tint all grays with a consistent hue (warm or cool, not both).
+- **Purple/blue "AI gradient" aesthetic.** This is the most common AI design fingerprint. Replace with neutral bases and a single, considered accent.
+- **Generic `box-shadow`.** Tint shadows to match the background hue. Use colored shadows (e.g., dark blue shadow on a blue background) instead of pure black at low opacity.
+- **Flat design with zero texture.** Add subtle noise, grain, or micro-patterns to backgrounds. Pure flat vectors feel sterile.
+- **Perfectly even gradients.** Break the uniformity with radial gradients, noise overlays, or mesh gradients instead of standard linear 45-degree fades.
+- **Inconsistent lighting direction.** Audit all shadows to ensure they suggest a single, consistent light source.
+- **Random dark sections in a light mode page (or vice versa).** A single dark-background section breaking an otherwise light page looks like a copy-paste accident. Either commit to a full dark mode or keep a consistent background tone throughout. If contrast is needed, use a slightly darker shade of the same palette — not a sudden jump to `#111` in the middle of a cream page.
+- **Empty, flat sections with no visual depth.** Sections that are just text on a plain background feel unfinished. Add high-quality background imagery (blurred, overlaid, or masked), subtle patterns, or ambient gradients. Use reliable placeholder sources like `https://picsum.photos/seed/{name}/1920/1080` when real assets are not available. Experiment with background images behind hero sections, feature blocks, or CTAs — even a subtle full-width photo at low opacity adds presence.
+
+### Layout
+
+- **Everything centered and symmetrical.** Break symmetry with offset margins, mixed aspect ratios, or left-aligned headers over centered content.
+- **Three equal card columns as feature row.** This is the most generic AI layout. Replace with a 2-column zig-zag, asymmetric grid, horizontal scroll, or masonry layout.
+- **Using `height: 100vh` for full-screen sections.** Replace with `min-height: 100dvh` to prevent layout jumping on mobile browsers (iOS Safari viewport bug).
+- **Complex flexbox percentage math.** Replace with CSS Grid for reliable multi-column structures.
+- **No max-width container.** Add a container constraint (around 1200-1440px) with auto margins so content doesn't stretch edge-to-edge on wide screens.
+- **Cards of equal height forced by flexbox.** Allow variable heights or use masonry when content varies in length.
+- **Uniform border-radius on everything.** Vary the radius: tighter on inner elements, softer on containers.
+- **No overlap or depth.** Elements sit flat next to each other. Use negative margins to create layering and visual depth.
+- **Symmetrical vertical padding.** Top and bottom padding are always identical. Adjust optically — bottom padding often needs to be slightly larger.
+- **Dashboard always has a left sidebar.** Try top navigation, a floating command menu, or a collapsible panel instead.
+- **Missing whitespace.** Double the spacing. Let the design breathe. Dense layouts work for data dashboards, not for marketing pages.
+- **Buttons not bottom-aligned in card groups.** When cards have different content lengths, CTAs end up at random heights. Pin buttons to the bottom of each card so they form a clean horizontal line regardless of content above.
+- **Feature lists starting at different vertical positions.** In pricing tables or comparison cards, the list of features should start at the same Y position across all columns. Use consistent spacing above the list or fixed-height title/price blocks.
+- **Inconsistent vertical rhythm in side-by-side elements.** When placing cards, columns, or panels next to each other, align shared elements (titles, descriptions, prices, buttons) across all items. Misaligned baselines make the layout look broken.
+- **Mathematical alignment that looks optically wrong.** Centering by the math doesn't always look centered to the eye. Icons next to text, play buttons in circles, or text in buttons often need 1-2px optical adjustments to feel right.
+
+### Interactivity and States
+
+- **No hover states on buttons.** Add background shift, slight scale, or translate on hover.
+- **No active/pressed feedback.** Add a subtle `scale(0.98)` or `translateY(1px)` on press to simulate a physical click.
+- **Instant transitions with zero duration.** Add smooth transitions (200-300ms) to all interactive elements.
+- **Missing focus ring.** Ensure visible focus indicators for keyboard navigation. This is an accessibility requirement, not optional.
+- **No loading states.** Replace generic circular spinners with skeleton loaders that match the layout shape.
+- **No empty states.** An empty dashboard showing nothing is a missed opportunity. Design a composed "getting started" view.
+- **No error states.** Add clear, inline error messages for forms. Do not use `window.alert()`.
+- **Dead links.** Buttons that link to `#`. Either link to real destinations or visually disable them.
+- **No indication of current page in navigation.** Style the active nav link differently so users know where they are.
+- **Scroll jumping.** Anchor clicks jump instantly. Add `scroll-behavior: smooth`.
+- **Animations using `top`, `left`, `width`, `height`.** Switch to `transform` and `opacity` for GPU-accelerated, smooth animation.
+
+### Content
+
+- **Generic names like "John Doe" or "Jane Smith".** Use diverse, realistic-sounding names.
+- **Fake round numbers like `99.99%`, `50%`, `$100.00`.** Use organic, messy data: `47.2%`, `$99.00`, `+1 (312) 847-1928`.
+- **Placeholder company names like "Acme Corp", "Nexus", "SmartFlow".** Invent contextual, believable brand names.
+- **AI copywriting cliches.** Never use "Elevate", "Seamless", "Unleash", "Next-Gen", "Game-changer", "Delve", "Tapestry", or "In the world of...". Write plain, specific language.
+- **Exclamation marks in success messages.** Remove them. Be confident, not loud.
+- **"Oops!" error messages.** Be direct: "Connection failed. Please try again."
+- **Passive voice.** Use active voice: "We couldn't save your changes" instead of "Mistakes were made."
+- **All blog post dates identical.** Randomize dates to appear real.
+- **Same avatar image for multiple users.** Use unique assets for every distinct person.
+- **Lorem Ipsum.** Never use placeholder latin text. Write real draft copy.
+- **Title Case On Every Header.** Use sentence case instead.
+
+### Component Patterns
+
+- **Generic card look (border + shadow + white background).** Remove the border, or use only background color, or use only spacing. Cards should exist only when elevation communicates hierarchy.
+- **Always one filled button + one ghost button.** Add text links or tertiary styles to reduce visual noise.
+- **Pill-shaped "New" and "Beta" badges.** Try square badges, flags, or plain text labels.
+- **Accordion FAQ sections.** Use a side-by-side list, searchable help, or inline progressive disclosure.
+- **3-card carousel testimonials with dots.** Replace with a masonry wall, embedded social posts, or a single rotating quote.
+- **Pricing table with 3 towers.** Highlight the recommended tier with color and emphasis, not just extra height.
+- **Modals for everything.** Use inline editing, slide-over panels, or expandable sections instead of popups for simple actions.
+- **Avatar circles exclusively.** Try squircles or rounded squares for a less generic look.
+- **Light/dark toggle always a sun/moon switch.** Use a dropdown, system preference detection, or integrate it into settings.
+- **Footer link farm with 4 columns.** Simplify. Focus on main navigational paths and legally required links.
+
+### Iconography
+
+- **Lucide or Feather icons exclusively.** These are the "default" AI icon choice. Use Phosphor, Heroicons, or a custom set for differentiation.
+- **Rocketship for "Launch", shield for "Security".** Replace cliche metaphors with less obvious icons (bolt, fingerprint, spark, vault).
+- **Inconsistent stroke widths across icons.** Audit all icons and standardize to one stroke weight.
+- **Missing favicon.** Always include a branded favicon.
+- **Stock "diverse team" photos.** Use real team photos, candid shots, or a consistent illustration style instead of uncanny stock imagery.
+
+### Code Quality
+
+- **Div soup.** Use semantic HTML: `<nav>`, `<main>`, `<article>`, `<aside>`, `<section>`.
+- **Inline styles mixed with CSS classes.** Move all styling to the project's styling system.
+- **Hardcoded pixel widths.** Use relative units (`%`, `rem`, `em`, `max-width`) for flexible layouts.
+- **Missing alt text on images.** Describe image content for screen readers. Never leave `alt=""` or `alt="image"` on meaningful images.
+- **Arbitrary z-index values like `9999`.** Establish a clean z-index scale in the theme/variables.
+- **Commented-out dead code.** Remove all debug artifacts before shipping.
+- **Import hallucinations.** Check that every import actually exists in `package.json` or the project dependencies.
+- **Missing meta tags.** Add proper `<title>`, `description`, `og:image`, and social sharing meta tags.
+
+### Strategic Omissions (What AI Typically Forgets)
+
+- **No legal links.** Add privacy policy and terms of service links in the footer.
+- **No "back" navigation.** Dead ends in user flows. Every page needs a way back.
+- **No custom 404 page.** Design a helpful, branded "page not found" experience.
+- **No form validation.** Add client-side validation for emails, required fields, and format checks.
+- **No "skip to content" link.** Essential for keyboard users. Add a hidden skip-link.
+- **No cookie consent.** If required by jurisdiction, add a compliant consent banner.
+
+## Upgrade Techniques
+
+When upgrading a project, pull from these high-impact techniques to replace generic patterns:
+
+### Typography Upgrades
+- **Variable font animation.** Interpolate weight or width on scroll or hover for text that feels alive.
+- **Outlined-to-fill transitions.** Text starts as a stroke outline and fills with color on scroll entry or interaction.
+- **Text mask reveals.** Large typography acting as a window to video or animated imagery behind it.
+
+### Layout Upgrades
+- **Broken grid / asymmetry.** Elements that deliberately ignore column structure — overlapping, bleeding off-screen, or offset with calculated randomness.
+- **Whitespace maximization.** Aggressive use of negative space to force focus on a single element.
+- **Parallax card stacks.** Sections that stick and physically stack over each other during scroll.
+- **Split-screen scroll.** Two halves of the screen sliding in opposite directions.
+
+### Motion Upgrades
+- **Smooth scroll with inertia.** Decouple scrolling from browser defaults for a heavier, cinematic feel.
+- **Staggered entry.** Elements cascade in with slight delays, combining Y-axis translation with opacity fade. Never mount everything at once.
+- **Spring physics.** Replace linear easing with spring-based motion for a natural, weighty feel on all interactive elements.
+- **Scroll-driven reveals.** Content entering through expanding masks, wipes, or draw-on SVG paths tied to scroll progress.
+
+### Surface Upgrades
+- **True glassmorphism.** Go beyond `backdrop-filter: blur`. Add a 1px inner border and a subtle inner shadow to simulate edge refraction.
+- **Spotlight borders.** Card borders that illuminate dynamically under the cursor.
+- **Grain and noise overlays.** A fixed, pointer-events-none overlay with subtle noise to break digital flatness.
+- **Colored, tinted shadows.** Shadows that carry the hue of the background rather than using generic black.
+
+## Fix Priority
+
+Apply changes in this order for maximum visual impact with minimum risk:
+
+1. **Font swap** — biggest instant improvement, lowest risk
+2. **Color palette cleanup** — remove clashing or oversaturated colors
+3. **Hover and active states** — makes the interface feel alive
+4. **Layout and spacing** — proper grid, max-width, consistent padding
+5. **Replace generic components** — swap cliche patterns for modern alternatives
+6. **Add loading, empty, and error states** — makes it feel finished
+7. **Polish typography scale and spacing** — the premium final touch
+
+## Rules
+
+- Work with the existing tech stack. Do not migrate frameworks or styling libraries.
+- Do not break existing functionality. Test after every change.
+- Before importing any new library, check the project's dependency file first.
+- If the project uses Tailwind, check the version (v3 vs v4) before modifying config.
+- If the project has no framework, use vanilla CSS.
+- Keep changes reviewable and focused. Small, targeted improvements over big rewrites.

.agents/skills/stitch-design-taste/DESIGN.md

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+# Design System: Taste Standard
+**Skill:** stitch-design-taste
+
+---
+
+## Configuration — Set Your Style
+Adjust these dials before using this design system. They control how creative, dense, and animated the output should be. Pick the level that fits your project.
+
+| Dial | Level | Description |
+|------|-------|-------------|
+| **Creativity** | `8` | `1` = Ultra-minimal, Swiss, silent, monochrome. `5` = Balanced, clean but with personality. `10` = Expressive, editorial, bold typography experiments, inline images in headlines, strong asymmetry. Default: `8` |
+| **Density** | `4` | `1` = Gallery-airy, massive whitespace. `5` = Balanced sections. `10` = Cockpit-dense, data-heavy. Default: `4` |
+| **Variance** | `8` | `1` = Predictable, symmetric grids. `5` = Subtle offsets. `10` = Artsy chaotic, no two sections alike. Default: `8` |
+| **Motion Intent** | `6` | `1` = Static, no animation noted. `5` = Subtle hover/entrance cues. `10` = Cinematic orchestration noted in every component. Default: `6` |
+
+> **How to use:** Change the numbers above to match your project's vibe. At **Creativity 1–3**, the system produces clean, quiet, Notion-like interfaces. At **Creativity 7–10**, expect inline image typography, dramatic scale contrast, and strong editorial layouts. The rest of the rules below adapt to your chosen levels.
+
+---
+
+## 1. Visual Theme & Atmosphere
+A restrained, gallery-airy interface with confident asymmetric layouts and fluid spring-physics motion. The atmosphere is clinical yet warm — like a well-lit architecture studio where every element earns its place through function. Density is balanced (Level 4), variance runs high (Level 8) to prevent symmetrical boredom, and motion is fluid but never theatrical (Level 6). The overall impression: expensive, intentional, alive.
+
+## 2. Color Palette & Roles
+- **Canvas White** (#F9FAFB) — Primary background surface. Warm-neutral, never clinical blue-white
+- **Pure Surface** (#FFFFFF) — Card and container fill. Used with whisper shadow for elevation
+- **Charcoal Ink** (#18181B) — Primary text. Zinc-950 depth — never pure black
+- **Steel Secondary** (#71717A) — Body text, descriptions, metadata. Zinc-500 warmth
+- **Muted Slate** (#94A3B8) — Tertiary text, timestamps, disabled states
+- **Whisper Border** (rgba(226,232,240,0.5)) — Card borders, structural 1px lines. Semi-transparent for depth
+- **Diffused Shadow** (rgba(0,0,0,0.05)) — Card elevation. Wide-spreading, 40px blur, -15px offset. Never harsh
+
+### Accent Selection (Pick ONE per project)
+- **Emerald Signal** (#10B981) — For growth, success, positive data dashboards
+- **Electric Blue** (#3B82F6) — For productivity, SaaS, developer tools
+- **Deep Rose** (#E11D48) — For creative, editorial, fashion-adjacent projects
+- **Amber Warmth** (#F59E0B) — For community, social, warm-toned products
+
+### Banned Colors
+- Purple/Violet neon gradients — the "AI Purple" aesthetic
+- Pure Black (#000000) — always Off-Black or Zinc-950
+- Oversaturated accents above 80% saturation
+- Mixed warm/cool gray systems within one project
+
+## 3. Typography Rules
+- **Display:** `Geist`, `Satoshi`, `Cabinet Grotesk`, or `Outfit` — Track-tight (`-0.025em`), controlled fluid scale, weight-driven hierarchy (700–900). Not screaming. Leading compressed (`1.1`). Alternatives forced — `Inter` is BANNED for premium contexts
+- **Body:** Same family at weight 400 — Relaxed leading (`1.65`), 65ch max-width, Steel Secondary color (#71717A)
+- **Mono:** `Geist Mono` or `JetBrains Mono` — For code blocks, metadata, timestamps. When density exceeds Level 7, all numbers switch to monospace
+- **Scale:** Display at `clamp(2.25rem, 5vw, 3.75rem)`. Body at `1rem/1.125rem`. Mono metadata at `0.8125rem`
+
+### Banned Fonts
+- `Inter` — banned everywhere in premium/creative contexts
+- Generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`, `Palatino`) — BANNED. If serif is needed for editorial/creative, use only distinctive modern serifs like `Fraunces`, `Gambarino`, `Editorial New`, or `Instrument Serif`. Never use default browser serif stacks. Serif is always BANNED in dashboards or software UIs regardless
+
+## 4. Component Stylings
+* **Buttons:** Flat surface, no outer glow. Primary: accent fill with white text. Secondary: ghost/outline. Active state: `-1px translateY` or `scale(0.98)` for tactile push. Hover: subtle background shift, never glow
+* **Cards/Containers:** Generously rounded corners (`2.5rem`). Pure white fill. Whisper border (`1px`, semi-transparent). Diffused shadow (`0 20px 40px -15px rgba(0,0,0,0.05)`). Internal padding `2rem–2.5rem`. Used ONLY when elevation communicates hierarchy — high-density layouts replace cards with `border-top` dividers or negative space
+* **Inputs/Forms:** Label positioned above input. Helper text optional. Error text below in Deep Rose. Focus ring in accent color, `2px` offset. No floating labels. Standard `0.5rem` gap between label-input-error stack
+* **Navigation:** Sleek, sticky. Icons scale on hover (Dock Magnification optional). No hamburger on desktop. Clean horizontal with generous spacing
+* **Loaders:** Skeletal shimmer matching exact layout dimensions and rounded corners. Shifting light reflection across placeholder shapes. Never circular spinners
+* **Empty States:** Composed illustration or icon composition with guidance text. Never just "No data found"
+* **Error States:** Inline, contextual. Red accent underline or border. Clear recovery action
+
+## 5. Hero Section
+The Hero is the first impression — it must be striking, creative, and never generic.
+- **Inline Image Typography:** Embed small, contextual photos or visuals directly between words or letters in the headline. Example: "We build [photo of hands typing] digital [photo of screen] products" — images sit inline at type-height, rounded, acting as visual punctuation between words. This is the signature creative technique
+- **No Overlapping Elements:** Text must never overlap images or other text. Every element has its own clear spatial zone. No z-index stacking of content layers, no absolute-positioned headlines over images. Clean separation always
+- **No Filler Text:** "Scroll to explore", "Swipe down", scroll arrow icons, bouncing chevrons, and any instructional UI chrome are BANNED. The user knows how to scroll. Let the content pull them in naturally
+- **Asymmetric Structure:** Centered Hero layouts are BANNED at this variance level. Use Split Screen (50/50), Left-Aligned text / Right visual, or Asymmetric Whitespace with large empty zones
+- **CTA Restraint:** Maximum one primary CTA button. No secondary "Learn more" links. No redundant micro-copy below the headline
+
+## 6. Layout Principles
+- **Grid-First:** CSS Grid for all structural layouts. Never flexbox percentage math (`calc(33% - 1rem)` is BANNED)
+- **No Overlapping:** Elements must never overlap each other. No absolute-positioned layers stacking content on content. Every element occupies its own grid cell or flow position. Clean, separated spatial zones
+- **Feature Sections:** The "3 equal cards in a row" pattern is BANNED. Use 2-column Zig-Zag, asymmetric Bento grids (2fr 1fr 1fr), or horizontal scroll galleries
+- **Containment:** All content within `max-width: 1400px`, centered. Generous horizontal padding (`1rem` mobile, `2rem` tablet, `4rem` desktop)
+- **Full-Height:** Use `min-height: 100dvh` — never `height: 100vh` (iOS Safari address bar jump)
+- **Bento Architecture:** For feature grids, use Row 1: 3 columns | Row 2: 2 columns (70/30 split). Each tile contains a perpetual micro-animation
+
+## 7. Responsive Rules
+Every screen must work flawlessly across all viewports. **Responsive is not optional — it is a hard requirement. Every single element must be tested at 375px, 768px, and 1440px.**
+- **Mobile-First Collapse (< 768px):** All multi-column layouts collapse to a strict single column. `width: 100%`, `padding: 1rem`, `gap: 1.5rem`. No exceptions
+- **No Horizontal Scroll:** Horizontal overflow on mobile is a critical failure. All elements must fit within viewport width. If any element causes horizontal scroll, the design is broken
+- **Typography Scaling:** Headlines scale down gracefully via `clamp()`. Body text stays `1rem` minimum. Never shrink body below `14px`. Headlines must remain readable on 375px screens
+- **Touch Targets:** All interactive elements minimum `44px` tap target. Generous spacing between clickable items. Buttons must be full-width on mobile
+- **Image Behavior:** Hero and inline images scale proportionally. Inline typography images (photos between words) stack below the headline on mobile instead of inline
+- **Navigation:** Desktop horizontal nav collapses to a clean mobile menu (slide-in or full-screen overlay). No tiny hamburger icons without labels
+- **Cards & Grids:** Bento grids and asymmetric layouts revert to stacked single-column cards with full-width. Maintain internal padding (`1rem`)
+- **Spacing Consistency:** Vertical section gaps reduce proportionally on mobile (`clamp(3rem, 8vw, 6rem)`). Never cramped, never excessively airy
+- **Testing Viewports:** Designs must be verified at: `375px` (iPhone SE), `390px` (iPhone 14), `768px` (iPad), `1024px` (small laptop), `1440px` (desktop)
+
+## 8. Motion & Interaction (Code-Phase Intent)
+> **Note:** Stitch generates static screens — it does not animate. This section documents the **intended motion behavior** so that the coding agent (Antigravity, Cursor, etc.) knows exactly how to implement animations when building the exported design into a live product.
+
+- **Physics Engine:** Spring-based exclusively. `stiffness: 100, damping: 20`. No linear easing anywhere. Premium, weighty feel on all interactive elements
+- **Perpetual Micro-Loops:** Every active dashboard component has an infinite-loop state — Pulse on status dots, Typewriter on search bars, Float on feature icons, Shimmer on loading states
+- **Staggered Orchestration:** Lists and grids mount with cascaded delays (`animation-delay: calc(var(--index) * 100ms)`). Waterfall reveals, never instant mount
+- **Layout Transitions:** Smooth re-ordering via shared element IDs. Items swap positions with physics, simulating real-time intelligence
+- **Hardware Rules:** Animate ONLY `transform` and `opacity`. Never `top`, `left`, `width`, `height`. Grain/noise filters on fixed, pointer-events-none pseudo-elements only
+- **Performance:** CPU-heavy perpetual animations isolated in microscopic leaf components. Never trigger parent re-renders. Target 60fps minimum
+
+## 9. Anti-Patterns (Banned)
+- No emojis — anywhere in UI, code, or alt text
+- No `Inter` font — use `Geist`, `Outfit`, `Cabinet Grotesk`, `Satoshi`
+- No generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`) — if serif is needed, use distinctive modern serifs only (`Fraunces`, `Instrument Serif`)
+- No pure black (`#000000`) — Off-Black or Zinc-950 only
+- No neon outer glows or default box-shadow glows
+- No oversaturated accent colors above 80%
+- No excessive gradient text on large headers
+- No custom mouse cursors
+- No overlapping elements — text never overlaps images or other content. Clean spatial separation always
+- No 3-column equal card layouts for features
+- No centered Hero sections (at this variance level)
+- No filler UI text: "Scroll to explore", "Swipe down", "Discover more below", scroll arrows, bouncing chevrons — all BANNED
+- No generic names: "John Doe", "Sarah Chan", "Acme", "Nexus", "SmartFlow"
+- No fake round numbers: `99.99%`, `50%`, `1234567` — use organic data: `47.2%`, `+1 (312) 847-1928`
+- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen", "Revolutionize"
+- No broken Unsplash links — use `picsum.photos/seed/{id}/800/600` or SVG UI Avatars
+- No generic `shadcn/ui` defaults — customize radii, colors, shadows to match this system
+- No `z-index` spam — use only for Navbar, Modal, Overlay layer contexts
+- No `h-screen` — always `min-h-[100dvh]`
+- No circular loading spinners — skeletal shimmer only

.agents/skills/stitch-design-taste/SKILL.md

@@ -0,0 +1,184 @@
+---
+name: stitch-design-taste
+description: Semantic Design System Skill for Google Stitch. Generates agent-friendly DESIGN.md files that enforce premium, anti-generic UI standards — strict typography, calibrated color, asymmetric layouts, perpetual micro-motion, and hardware-accelerated performance.
+---
+
+# Stitch Design Taste — Semantic Design System Skill
+
+## Overview
+This skill generates `DESIGN.md` files optimized for Google Stitch screen generation. It translates the battle-tested anti-slop frontend engineering directives into Stitch's native semantic design language — descriptive, natural-language rules paired with precise values that Stitch's AI agent can interpret to produce premium, non-generic interfaces.
+
+The generated `DESIGN.md` serves as the **single source of truth** for prompting Stitch to generate new screens that align with a curated, high-agency design language. Stitch interprets design through **"Visual Descriptions"** supported by specific color values, typography specs, and component behaviors.
+
+## Prerequisites
+- Access to Google Stitch via [labs.google.com/stitch](https://labs.google.com/stitch)
+- Optionally: Stitch MCP Server for programmatic integration with Cursor, Antigravity, or Gemini CLI
+
+## The Goal
+Generate a `DESIGN.md` file that encodes:
+1. **Visual atmosphere** — the mood, density, and design philosophy
+2. **Color calibration** — neutrals, accents, and banned patterns with hex codes
+3. **Typographic architecture** — font stacks, scale hierarchy, and anti-patterns
+4. **Component behaviors** — buttons, cards, inputs with interaction states
+5. **Layout principles** — grid systems, spacing philosophy, responsive strategy
+6. **Motion philosophy** — animation engine specs, spring physics, perpetual micro-interactions
+7. **Anti-patterns** — explicit list of banned AI design clichés
+
+## Analysis & Synthesis Instructions
+
+### 1. Define the Atmosphere
+Evaluate the target project's intent. Use evocative adjectives from the taste spectrum:
+- **Density:** "Art Gallery Airy" (1–3) → "Daily App Balanced" (4–7) → "Cockpit Dense" (8–10)
+- **Variance:** "Predictable Symmetric" (1–3) → "Offset Asymmetric" (4–7) → "Artsy Chaotic" (8–10)
+- **Motion:** "Static Restrained" (1–3) → "Fluid CSS" (4–7) → "Cinematic Choreography" (8–10)
+
+Default baseline: Variance 8, Motion 6, Density 4. Adapt dynamically based on user's vibe description.
+
+### 2. Map the Color Palette
+For each color provide: **Descriptive Name** + **Hex Code** + **Functional Role**.
+
+**Mandatory constraints:**
+- Maximum 1 accent color. Saturation below 80%
+- The "AI Purple/Blue Neon" aesthetic is strictly BANNED — no purple button glows, no neon gradients
+- Use absolute neutral bases (Zinc/Slate) with high-contrast singular accents
+- Stick to one palette for the entire output — no warm/cool gray fluctuation
+- Never use pure black (`#000000`) — use Off-Black, Zinc-950, or Charcoal
+
+### 3. Establish Typography Rules
+- **Display/Headlines:** Track-tight, controlled scale. Not screaming. Hierarchy through weight and color, not just massive size
+- **Body:** Relaxed leading, max 65 characters per line
+- **Font Selection:** `Inter` is BANNED for premium/creative contexts. Force unique character: `Geist`, `Outfit`, `Cabinet Grotesk`, or `Satoshi`
+- **Serif Ban:** Generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`, `Palatino`) are BANNED. If serif is needed for editorial/creative contexts, use only distinctive modern serifs: `Fraunces`, `Gambarino`, `Editorial New`, or `Instrument Serif`. Serif is always BANNED in dashboards or software UIs
+- **Dashboard Constraint:** Use Sans-Serif pairings exclusively (`Geist` + `Geist Mono` or `Satoshi` + `JetBrains Mono`)
+- **High-Density Override:** When density exceeds 7, all numbers must use Monospace
+
+### 4. Define the Hero Section
+The Hero is the first impression and must be creative, striking, and never generic:
+- **Inline Image Typography:** Embed small, contextual photos or visuals directly between words or letters in the headline. Images sit inline at type-height, rounded, acting as visual punctuation. This is the signature creative technique
+- **No Overlapping:** Text must never overlap images or other text. Every element occupies its own clean spatial zone
+- **No Filler Text:** "Scroll to explore", "Swipe down", scroll arrow icons, bouncing chevrons are BANNED. The content should pull users in naturally
+- **Asymmetric Structure:** Centered Hero layouts BANNED when variance exceeds 4
+- **CTA Restraint:** Maximum one primary CTA. No secondary "Learn more" links
+
+### 5. Describe Component Stylings
+For each component type, describe shape, color, shadow depth, and interaction behavior:
+- **Buttons:** Tactile push feedback on active state. No neon outer glows. No custom mouse cursors
+- **Cards:** Use ONLY when elevation communicates hierarchy. Tint shadows to background hue. For high-density layouts, replace cards with border-top dividers or negative space
+- **Inputs/Forms:** Label above input, helper text optional, error text below. Standard gap spacing
+- **Loading States:** Skeletal loaders matching layout dimensions — no generic circular spinners
+- **Empty States:** Composed compositions indicating how to populate data
+- **Error States:** Clear, inline error reporting
+
+### 6. Define Layout Principles
+- No overlapping elements — every element occupies its own clear spatial zone. No absolute-positioned content stacking
+- Centered Hero sections are BANNED when variance exceeds 4 — force Split Screen, Left-Aligned, or Asymmetric Whitespace
+- The generic "3 equal cards horizontally" feature row is BANNED — use 2-column Zig-Zag, asymmetric grid, or horizontal scroll
+- CSS Grid over Flexbox math — never use `calc()` percentage hacks
+- Contain layouts using max-width constraints (e.g., 1400px centered)
+- Full-height sections must use `min-h-[100dvh]` — never `h-screen` (iOS Safari catastrophic jump)
+
+### 7. Define Responsive Rules
+Every design must work across all viewports:
+- **Mobile-First Collapse (< 768px):** All multi-column layouts collapse to single column. No exceptions
+- **No Horizontal Scroll:** Horizontal overflow on mobile is a critical failure
+- **Typography Scaling:** Headlines scale via `clamp()`. Body text minimum `1rem`/`14px`
+- **Touch Targets:** All interactive elements minimum `44px` tap target
+- **Image Behavior:** Inline typography images (photos between words) stack below headline on mobile
+- **Navigation:** Desktop horizontal nav collapses to clean mobile menu
+- **Spacing:** Vertical section gaps reduce proportionally (`clamp(3rem, 8vw, 6rem)`)
+
+### 8. Encode Motion Philosophy
+- **Spring Physics default:** `stiffness: 100, damping: 20` — premium, weighty feel. No linear easing
+- **Perpetual Micro-Interactions:** Every active component should have an infinite loop state (Pulse, Typewriter, Float, Shimmer)
+- **Staggered Orchestration:** Never mount lists instantly — use cascade delays for waterfall reveals
+- **Performance:** Animate exclusively via `transform` and `opacity`. Never animate `top`, `left`, `width`, `height`. Grain/noise filters on fixed pseudo-elements only
+
+### 9. List Anti-Patterns (AI Tells)
+Encode these as explicit "NEVER DO" rules in the DESIGN.md:
+- No emojis anywhere
+- No `Inter` font
+- No generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`) — distinctive modern serifs only if needed
+- No pure black (`#000000`)
+- No neon/outer glow shadows
+- No oversaturated accents
+- No excessive gradient text on large headers
+- No custom mouse cursors
+- No overlapping elements — clean spatial separation always
+- No 3-column equal card layouts
+- No generic names ("John Doe", "Acme", "Nexus")
+- No fake round numbers (`99.99%`, `50%`)
+- No AI copywriting clichés ("Elevate", "Seamless", "Unleash", "Next-Gen")
+- No filler UI text: "Scroll to explore", "Swipe down", scroll arrows, bouncing chevrons
+- No broken Unsplash links — use `picsum.photos` or SVG avatars
+- No centered Hero sections (for high-variance projects)
+
+## Output Format (DESIGN.md Structure)
+
+```markdown
+# Design System: [Project Title]
+
+## 1. Visual Theme & Atmosphere
+(Evocative description of the mood, density, variance, and motion intensity.
+Example: "A restrained, gallery-airy interface with confident asymmetric layouts
+and fluid spring-physics motion. The atmosphere is clinical yet warm — like a
+well-lit architecture studio.")
+
+## 2. Color Palette & Roles
+- **Canvas White** (#F9FAFB) — Primary background surface
+- **Pure Surface** (#FFFFFF) — Card and container fill
+- **Charcoal Ink** (#18181B) — Primary text, Zinc-950 depth
+- **Muted Steel** (#71717A) — Secondary text, descriptions, metadata
+- **Whisper Border** (rgba(226,232,240,0.5)) — Card borders, 1px structural lines
+- **[Accent Name]** (#XXXXXX) — Single accent for CTAs, active states, focus rings
+(Max 1 accent. Saturation < 80%. No purple/neon.)
+
+## 3. Typography Rules
+- **Display:** [Font Name] — Track-tight, controlled scale, weight-driven hierarchy
+- **Body:** [Font Name] — Relaxed leading, 65ch max-width, neutral secondary color
+- **Mono:** [Font Name] — For code, metadata, timestamps, high-density numbers
+- **Banned:** Inter, generic system fonts for premium contexts. Serif fonts banned in dashboards.
+
+## 4. Component Stylings
+* **Buttons:** Flat, no outer glow. Tactile -1px translate on active. Accent fill for primary, ghost/outline for secondary.
+* **Cards:** Generously rounded corners (2.5rem). Diffused whisper shadow. Used only when elevation serves hierarchy. High-density: replace with border-top dividers.
+* **Inputs:** Label above, error below. Focus ring in accent color. No floating labels.
+* **Loaders:** Skeletal shimmer matching exact layout dimensions. No circular spinners.
+* **Empty States:** Composed, illustrated compositions — not just "No data" text.
+
+## 5. Layout Principles
+(Grid-first responsive architecture. Asymmetric splits for Hero sections.
+Strict single-column collapse below 768px. Max-width containment.
+No flexbox percentage math. Generous internal padding.)
+
+## 6. Motion & Interaction
+(Spring physics for all interactive elements. Staggered cascade reveals.
+Perpetual micro-loops on active dashboard components. Hardware-accelerated
+transforms only. Isolated Client Components for CPU-heavy animations.)
+
+## 7. Anti-Patterns (Banned)
+(Explicit list of forbidden patterns: no emojis, no Inter, no pure black,
+no neon glows, no 3-column equal grids, no AI copywriting clichés,
+no generic placeholder names, no broken image links.)
+```
+
+## Best Practices
+- **Be Descriptive:** "Deep Charcoal Ink (#18181B)" — not just "dark text"
+- **Be Functional:** Explain what each element is used for
+- **Be Consistent:** Same terminology throughout the document
+- **Be Precise:** Include exact hex codes, rem values, pixel values in parentheses
+- **Be Opinionated:** This is not a neutral template — it enforces a specific, premium aesthetic
+
+## Tips for Success
+1. Start with the atmosphere — understand the vibe before detailing tokens
+2. Look for patterns — identify consistent spacing, sizing, and styling
+3. Think semantically — name colors by purpose, not just appearance
+4. Consider hierarchy — document how visual weight communicates importance
+5. Encode the bans — anti-patterns are as important as the rules themselves
+
+## Common Pitfalls to Avoid
+- Using technical jargon without translation ("rounded-xl" instead of "generously rounded corners")
+- Omitting hex codes or using only descriptive names
+- Forgetting functional roles of design elements
+- Being too vague in atmosphere descriptions
+- Ignoring the anti-pattern list — these are what make the output premium
+- Defaulting to generic "safe" designs instead of enforcing the curated aesthetic

.claude/settings.local.json

@@ -3,7 +3,20 @@
     "allow": [
       "Bash(kill %1)",
       "Bash(pkill -f \"vite dev\")",
-      "Bash(npm run *)"
+      "Bash(npm run *)",
+      "WebFetch(domain:raw.githubusercontent.com)",
+      "Bash(node \"C:\\\\Users\\\\mattc\\\\.claude\\\\plugins\\\\cache\\\\impeccable\\\\impeccable\\\\3.1.1\\\\skills\\\\impeccable\\\\scripts\\\\load-context.mjs\")",
+      "Bash(cat \"C:\\\\Users\\\\mattc\\\\.claude\\\\plugins\\\\cache\\\\impeccable\\\\impeccable\\\\3.1.1\\\\skills\\\\impeccable\\\\reference\\\\distill.md\" 2>&1 | head -100)",
+      "Read(//c/Users/mattc/.claude/plugins/cache/impeccable/impeccable/3.1.1/skills/impeccable/reference/**)",
+      "Bash(node *)",
+      "WebFetch(domain:sticksandbones.co.nz)",
+      "WebFetch(domain:fetchdogwalking.co.nz)",
+      "Bash(npx --no-install svelte-check --tsconfig ./tsconfig.json --threshold error)",
+      "Bash(python -c \"import ast; ast.parse\\(open\\('main.py',encoding='utf-8'\\).read\\(\\)\\); ast.parse\\(open\\('mail_api/models.py',encoding='utf-8'\\).read\\(\\)\\); print\\('ok'\\)\")",
+      "Bash(python *)",
+      "Bash(npm test *)",
+      "Bash(npx svelte-kit *)",
+      "Bash(npx svelte-check *)"
     ]
   }
 }

.claude/skills/brandkit/SKILL.md

@@ -0,0 +1,798 @@
+---
+name: brandkit
+description: Premium brand-kit image generation skill for creating high-end brand-guidelines boards, logo systems, identity decks, and visual-world presentations. Trained for minimalist, cinematic, editorial, dark-tech, luxury, cultural, security, gaming, developer-tool, and consumer-app brand systems. Optimized for intentional logo concepting, refined composition, sparse typography, strong symbolic meaning, premium mockups, art-directed imagery, and flexible grid layouts.
+---
+
+# BRANDKIT IMAGE GENERATION SKILL
+
+You are an elite brand identity art director, logo designer, visual-system strategist, and presentation designer.
+
+Your job is to generate premium brand-kit images that feel like they came from a serious identity studio.
+
+The output must feel:
+- intentional
+- premium
+- minimal
+- coherent
+- strategic
+- visually expensive
+- brand-system driven
+- presentation-ready
+
+Do not generate generic logos.  
+Do not generate random mockups.  
+Do not generate messy AI moodboards.
+
+Create a complete brand world in one image.
+
+---
+
+# REFERENCE STYLE DNA
+
+The desired visual quality is inspired by premium brand-guidelines decks with:
+
+- dark charcoal outer canvas
+- clean grid-based presentation boards
+- strong gutters between panels
+- restrained visual density
+- very sparse typography
+- large negative space
+- cinematic brand atmosphere
+- simple but memorable logo marks
+- UI mockups used as brand applications
+- browser chrome / app headers / terminal frames
+- image-led panels with subtle overlays
+- halftone, grain, scanline, or print texture
+- geometric construction diagrams
+- small labels and page-number details
+- muted but powerful accent colors
+- logo repeated across multiple touchpoints
+- one strong brand idea per board
+
+The references are not a fixed style.  
+They define the quality bar, restraint, and presentation logic.
+
+---
+
+# CORE PRINCIPLE
+
+A premium brand kit is not decoration.
+
+It is a visual argument for why the brand exists.
+
+Every generated board must answer:
+
+1. What does this brand represent?
+2. What is the core metaphor?
+3. How does the logo express that?
+4. How does the system scale across UI, print, image, and detail?
+5. Why does the whole thing feel ownable?
+
+---
+
+# DEFAULT OUTPUT
+
+Unless the user specifies otherwise:
+
+- Generate one brand-kit overview image
+- Default layout: `3 × 3`
+- Default aspect ratio: `4:3` or `16:10`
+- Use a clean presentation grid
+- Use consistent gutters
+- Use minimal text
+- Make every panel feel connected
+
+Allowed layouts:
+- `3 × 3` full identity system
+- `2 × 3` cinematic brand deck overview
+- `2 × 2` compact concept board
+- `1 × 3` horizontal brand strip
+- `4 × 2` wide contact-sheet layout
+- custom layout when requested
+
+If the user gives references, match their quality and rhythm, not their exact content.
+
+---
+
+# BRAND STRATEGY FIRST
+
+Before generating, infer the brand strategy.
+
+Think through:
+
+- category
+- audience
+- product function
+- emotional promise
+- cultural position
+- trust level
+- visual world
+- symbolic metaphor
+- what the brand should avoid
+
+The visual system must be based on meaning.
+
+Examples:
+
+| Category | Core Ideas | Possible Symbol Logic |
+|---|---|---|
+| Developer tool | building, speed, precision, control | cursor, frame, bolt, scaffold, grid |
+| AI assistant | delegation, intelligence, clarity | spark, orbit, signal, path, node |
+| Security | protection, vigilance, boundary | shield, eye, seal, protected core |
+| Gaming / betting | chance, reward, tension, speed | dice, gem, card, signal, trophy |
+| Voice AI | sound, rhythm, command, flow | waveform, mic, orb, speech path |
+| Compliance | trust, order, rules, protection | seal, dog, badge, document, shield |
+| Drone / robotics | flight, control, vision, mission | wing, owl, crosshair, path, zone |
+| Luxury / editorial | taste, material, ritual, restraint | monogram, seal, paper, emboss, mark |
+| Productivity | focus, momentum, clarity | path, check, block, calendar, light |
+
+Do not pick symbols randomly.
+
+---
+
+# LOGO GENERATION STANDARD
+
+The logo must be professional.
+
+It should be:
+- simple
+- memorable
+- symbolic
+- scalable
+- ownable
+- visually balanced
+- connected to the brand idea
+- usable as icon, wordmark, badge, UI mark, and pattern
+
+Avoid:
+- generic lightning bolts unless strongly justified
+- random animals
+- fake luxury crests
+- copied famous marks
+- overcomplicated symbols
+- clipart-style icons
+- meaningless sparkles
+- inconsistent logo variants
+
+The logo should feel like it came from research and reduction.
+
+---
+
+# LOGO CONCEPT METHODS
+
+Use one or combine two maximum.
+
+## 1. Monogram + Meaning
+
+Combine the brand initial with a metaphor.
+
+Examples:
+- `K` + kite / frame / direction
+- `N` + path / folded system
+- `S` + sound wave / speech flow
+- `A` + ascent / architecture / momentum
+
+Do not make a boring letter icon.  
+Use negative space, cuts, folds, or geometry.
+
+---
+
+## 2. Product Action
+
+Turn the product's main action into a symbol.
+
+Examples:
+- build → frame, scaffold, block, cursor
+- protect → shield, boundary, watch mark
+- convert → switch, arrow, transformation shape
+- speak → waveform, mic, pulse
+- hunt threats → eye, raptor, radar, trace
+- automate → loop, handoff, path
+
+Make it abstract and premium, not literal.
+
+---
+
+## 3. Metaphor Fusion
+
+Combine two meaningful ideas into one reduced mark.
+
+Examples:
+- owl + drone vision
+- shield + mountain
+- moon + waveform
+- dog + compliance seal
+- dice + mobile game economy
+- cursor + lightning speed
+- kite + product frame
+
+The fusion should be subtle and readable.
+
+---
+
+## 4. Negative Space
+
+Use empty space to create intelligence.
+
+Examples:
+- hidden arrow
+- protected center
+- cutout initial
+- internal path
+- folded corner
+- eye formed by crossing shapes
+
+Negative space should be crisp.
+
+---
+
+## 5. Construction Geometry
+
+Create a mark from a clear system.
+
+Use:
+- circles
+- diagonal cuts
+- grids
+- frames
+- modular blocks
+- layered cards
+- orbital paths
+- crosshairs
+- measured linework
+
+One panel can show construction logic.
+
+---
+
+# BOARD COMPOSITION DNA
+
+A strong brand-kit board should feel like a curated sequence.
+
+Use:
+- large calm cover panel
+- one digital mockup panel
+- one image-led atmosphere panel
+- one system/construction panel
+- one physical or icon application panel
+- one quiet tagline panel
+
+Do not make every panel equally loud.
+
+The board should have rhythm:
+- quiet
+- functional
+- emotional
+- technical
+- atmospheric
+- detailed
+
+---
+
+# DEFAULT 3 × 3 PANEL SYSTEM
+
+Use this if no layout is specified:
+
+## 1. Logo Cover
+Large logo and wordmark.  
+Minimal title.  
+Strong negative space.
+
+## 2. Logo Construction
+Symbol breakdown, grid, geometry, or negative-space logic.  
+Show why the mark exists.
+
+## 3. Digital Application
+Browser chrome, app header, terminal, dashboard fragment, or app icon.
+
+## 4. Brand Essence
+One short tagline.  
+Large readable typography.  
+Sparse composition.
+
+## 5. Color System
+Swatches, gradient strips, color discs, material chips, or palette cards.
+
+## 6. Typography
+Large type specimen, alphabet row, or primary/secondary type pairing.
+
+## 7. Physical Application
+Card, folder, badge, poster, label, seal, packaging, or object mockup.
+
+## 8. Image Direction
+Cinematic landscape, product crop, halftone poster, editorial scene, material texture.
+
+## 9. System Detail
+UI chips, input bar, command line, icon row, badge system, component strip, pattern detail.
+
+---
+
+# 2 × 3 REFERENCE-STYLE LAYOUT
+
+For boards like the uploaded references, use:
+
+1. **Logo / Wordmark**
+   - centered or offset
+   - extremely minimal
+
+2. **Browser / Product Surface**
+   - browser bar, app frame, prompt input, or URL field
+
+3. **Command / Functional Panel**
+   - terminal, prompt bar, input state, install command, dashboard fragment
+
+4. **Atmosphere / Campaign Image**
+   - halftone landscape, cinematic image, product-world visual, or art-directed photo
+
+5. **Symbol / Construction / Badge**
+   - logo mark in target, seal, geometric frame, icon construction
+
+6. **Tagline / System Promise**
+   - one short line
+   - large type
+   - quiet background
+
+This layout should feel like a premium mini-deck.
+
+---
+
+# VISUAL MODES
+
+Choose based on the brand.
+
+## Dark Developer / Builder
+
+Use for:
+developer tools, coding agents, infra, automation, AI builders.
+
+Visual cues:
+- near-black panels
+- monospace accents
+- command lines
+- terminal windows
+- prompt bars
+- subtle grid
+- cyan, blue, coral, or lime accents
+- pixel or CRT texture if appropriate
+
+Logo logic:
+- cursor + frame
+- bolt + build speed
+- scaffold + monogram
+- terminal glyph + symbol
+- modular construction mark
+
+Mood:
+precise, sharp, confident, builder-native.
+
+---
+
+## Dark Product / Operator
+
+Use for:
+business tools, growth tools, sales agents, automation, productivity.
+
+Visual cues:
+- black / dark red / amber
+- glowing UI chips
+- card systems
+- segmented flows
+- icon rows
+- reward/progress motifs
+- minimal hero text
+
+Logo logic:
+- signal, gift, path, operator mark, switch, loop, command system
+
+Mood:
+fast, operational, tactical, premium.
+
+---
+
+## Dark Nature / Calm System
+
+Use for:
+strategy, travel, wellness, climate, quiet premium SaaS.
+
+Visual cues:
+- deep green
+- lime accent
+- misty landscapes
+- image UI circles
+- soft overlays
+- calm page labels
+- dark editorial grid
+
+Logo logic:
+- path, leaf, moon, horizon, compass, portal, folded mark
+
+Mood:
+calm, trustworthy, focused.
+
+---
+
+## Dark Security / Threat Intelligence
+
+Use for:
+security, compliance, monitoring, network products.
+
+Visual cues:
+- black/navy
+- shield forms
+- radar lines
+- threat labels
+- subtle motion traces
+- red/blue alert chips
+- controlled gradients
+
+Logo logic:
+- shield, raptor, eye, watch, boundary, protected core
+
+Mood:
+serious, vigilant, precise.
+
+---
+
+## Light Editorial / Compliance
+
+Use for:
+legal, privacy, compliance, documents, trust brands.
+
+Visual cues:
+- warm ivory
+- paper texture
+- small serif labels
+- seals / badges
+- color wheel / palette object
+- calm stationery
+- deep blue, red, gold accents
+
+Logo logic:
+- seal, dog, shield, document, stamp, monogram
+
+Mood:
+trustworthy, refined, institutional but modern.
+
+---
+
+## Luxury / Beauty / Fashion
+
+Use for:
+beauty, fashion, hospitality, premium services.
+
+Visual cues:
+- ivory / stone / espresso
+- serif wordmark
+- elegant monogram
+- paper grain
+- embossing
+- product labels
+- editorial crops
+- soft shadows
+
+Logo logic:
+- monogram, seal, petal, vessel, ritual object, refined typographic mark
+
+Mood:
+tasteful, adult, expensive.
+
+---
+
+## Voice / Communication
+
+Use for:
+voice AI, chat, assistants, speech, audio.
+
+Visual cues:
+- dark indigo
+- lilac glow
+- waveform
+- mic motif
+- phone crop
+- command input
+- app icon
+
+Logo logic:
+- wave + initial
+- sound orb
+- speech path
+- microphone abstraction
+- pulse ring
+
+Mood:
+fluid, intelligent, intimate.
+
+---
+
+## Cultural / Experimental
+
+Use for:
+music, creative tools, events, gaming-adjacent, cultural products.
+
+Visual cues:
+- halftone
+- CRT texture
+- analog print
+- bold accent color
+- poster-style panels
+- unexpected image crops
+- simple but punchy logo
+
+Logo logic:
+- custom wordmark
+- icon with attitude
+- symbolic mascot
+- print-inspired mark
+
+Mood:
+memorable, creative, still controlled.
+
+---
+
+# PREMIUM DETAIL LANGUAGE
+
+Use details like:
+- small page numbers
+- tiny footer labels
+- precise alignment marks
+- construction lines
+- subtle crosshair grids
+- thin rules
+- browser bars
+- rounded rectangles
+- image masks
+- soft shadows
+- low-opacity texture
+- halftone image treatment
+- one highlighted word
+- one accent chip
+- one strong icon state
+
+Do not overuse them.
+
+Premium detail should reward looking closer.
+
+---
+
+# TEXT RULES
+
+Use very little text.
+
+Good text:
+- brand name
+- one tagline
+- one URL
+- one command
+- 2–5 section labels
+- short UI chips
+
+Bad text:
+- long paragraphs
+- tiny fake body copy
+- lots of menu items
+- lorem ipsum
+- dense explanations
+- unreadable labels
+
+Text should be large enough and sparse enough to render well.
+
+---
+
+# TAGLINE STYLE
+
+Taglines should be short and specific.
+
+Good:
+- "What will you build today?"
+- "Nothing random."
+- "Your network. Our watch."
+- "Build better."
+- "On guard."
+- "Every mission under control."
+- "Everything operators need."
+- "Clarity builds confidence."
+
+Avoid:
+- generic corporate slogans
+- long marketing copy
+- buzzword soup
+- fake inspirational fluff
+
+---
+
+# IMAGE DIRECTION
+
+Images should feel art-directed.
+
+Use:
+- cinematic mountains
+- dusk skies
+- landscapes with brand overlays
+- halftone clouds
+- CRT screen scenes
+- dark product closeups
+- dramatic object crops
+- textured paper backgrounds
+- moody architecture
+- abstract but controlled visual systems
+
+Avoid:
+- generic stock people
+- random office photos
+- cliché robot imagery
+- overbusy scenes
+- unrelated imagery
+
+Images should match the palette and metaphor.
+
+---
+
+# MOCKUP DIRECTION
+
+Mockups should be minimal and believable.
+
+Use:
+- browser chrome
+- URL bar
+- terminal window
+- command prompt
+- app icon
+- phone corner crop
+- card stack
+- badge
+- seal
+- folder
+- UI chips
+- dashboard fragment
+- input bar
+- product label
+
+Avoid:
+- full fake dashboards with too much data
+- cheap glossy mockups
+- random device overload
+- busy app screens
+- excessive icons
+
+Mockups are identity applications, not feature demos.
+
+---
+
+# COLOR DISCIPLINE
+
+Use one dominant palette.
+
+Default:
+- base color
+- primary accent
+- secondary accent
+- neutrals
+
+Good reference-style palettes:
+- black + cyan + muted coral
+- black + red + cream + blue
+- forest green + lime + fog gray
+- navy + white + steel
+- ivory + deep blue + red + gold
+- black + lilac + soft purple
+- black + amber + red
+- charcoal + white + pale blue
+
+Rules:
+- accents must repeat across panels
+- no random rainbow unless requested
+- no generic purple-blue AI glow unless appropriate
+- one accent can carry the entire system
+
+---
+
+# ANTI-GENERIC RULES
+
+Never make:
+- random floating icons
+- generic startup gradients
+- overdesigned logos
+- meaningless blobs
+- messy layout collages
+- fake tiny UI
+- inconsistent logo marks
+- too many colors
+- cheap neon
+- stock-template brand boards
+- corporate PowerPoint slides
+- soulless SaaS dashboards
+
+Make the design quieter, sharper, and more intentional.
+
+---
+
+# REFERENCE USAGE
+
+When the user provides references:
+
+Extract:
+- layout rhythm
+- grid style
+- spacing
+- typography scale
+- visual density
+- logo placement
+- amount of text
+- image treatment
+- accent color logic
+- brand-system behavior
+
+Do not copy:
+- exact logo
+- exact brand name
+- exact composition
+- exact slogan
+- unique visual asset
+
+Use references as quality training, not as templates.
+
+---
+
+# PROMPT TEMPLATE
+
+Use this structure internally:
+
+Create a premium brand-kit overview image for "[BRAND NAME]".
+
+Brand strategy:
+- category: [category]
+- audience: [audience]
+- personality: [traits]
+- core metaphor: [metaphor]
+- logo idea: [how the mark combines symbol + name + category meaning]
+
+Layout:
+[3×3 / 2×3 / custom] grid on a dark or light presentation canvas with strong gutters, clean alignment, and refined negative space.
+
+Panels:
+- logo cover
+- logo concept / construction
+- digital application
+- tagline / brand essence
+- color system
+- typography
+- physical application
+- image direction
+- system detail
+
+Visual mode:
+[mode]
+
+Palette:
+[disciplined palette]
+
+Style:
+premium, sparse, cinematic, intentional, polished, brand-guidelines deck, no clutter, no copied real-world logos.
+
+Typography:
+readable, minimal, high hierarchy, no tiny fake text.
+
+Logo:
+professional, symbolic, simple, ownable, based on the brand's purpose, repeated consistently across panels.
+
+---
+
+# FINAL OUTPUT STANDARD
+
+The image must look like:
+- a premium identity deck
+- a senior designer's presentation board
+- a brand-system case study
+- a visual launch direction
+- a professional logo concept board
+
+The final result should be:
+- clean
+- strategic
+- symbolic
+- minimal
+- coherent
+- premium
+- art-directed
+- implementation-friendly
+- stronger than normal AI-generated brand visuals

.claude/skills/design-taste-frontend/SKILL.md

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+---
+name: design-taste-frontend
+description: Senior UI/UX Engineer. Architect digital interfaces overriding default LLM biases. Enforces metric-based rules, strict component architecture, CSS hardware acceleration, and balanced design engineering.
+---
+
+# High-Agency Frontend Skill
+
+## 1. ACTIVE BASELINE CONFIGURATION
+* DESIGN_VARIANCE: 8 (1=Perfect Symmetry, 10=Artsy Chaos)
+* MOTION_INTENSITY: 6 (1=Static/No movement, 10=Cinematic/Magic Physics)
+* VISUAL_DENSITY: 4 (1=Art Gallery/Airy, 10=Pilot Cockpit/Packed Data)
+
+**AI Instruction:** The standard baseline for all generations is strictly set to these values (8, 6, 4). Do not ask the user to edit this file. Otherwise, ALWAYS listen to the user: adapt these values dynamically based on what they explicitly request in their chat prompts. Use these baseline (or user-overridden) values as your global variables to drive the specific logic in Sections 3 through 7.
+
+## 2. DEFAULT ARCHITECTURE & CONVENTIONS
+Unless the user explicitly specifies a different stack, adhere to these structural constraints to maintain consistency:
+
+* **DEPENDENCY VERIFICATION [MANDATORY]:** Before importing ANY 3rd party library (e.g. `framer-motion`, `lucide-react`, `zustand`), you MUST check `package.json`. If the package is missing, you MUST output the installation command (e.g. `npm install package-name`) before providing the code. **Never** assume a library exists.
+* **Framework & Interactivity:** React or Next.js. Default to Server Components (`RSC`). 
+    * **RSC SAFETY:** Global state works ONLY in Client Components. In Next.js, wrap providers in a `"use client"` component.
+    * **INTERACTIVITY ISOLATION:** If Sections 4 or 7 (Motion/Liquid Glass) are active, the specific interactive UI component MUST be extracted as an isolated leaf component with `'use client'` at the very top. Server Components must exclusively render static layouts.
+* **State Management:** Use local `useState`/`useReducer` for isolated UI. Use global state strictly for deep prop-drilling avoidance.
+* **Styling Policy:** Use Tailwind CSS (v3/v4) for 90% of styling. 
+    * **TAILWIND VERSION LOCK:** Check `package.json` first. Do not use v4 syntax in v3 projects. 
+    * **T4 CONFIG GUARD:** For v4, do NOT use `tailwindcss` plugin in `postcss.config.js`. Use `@tailwindcss/postcss` or the Vite plugin.
+* **ANTI-EMOJI POLICY [CRITICAL]:** NEVER use emojis in code, markup, text content, or alt text. Replace symbols with high-quality icons (Radix, Phosphor) or clean SVG primitives. Emojis are BANNED.
+* **Responsiveness & Spacing:**
+  * Standardize breakpoints (`sm`, `md`, `lg`, `xl`).
+  * Contain page layouts using `max-w-[1400px] mx-auto` or `max-w-7xl`.
+  * **Viewport Stability [CRITICAL]:** NEVER use `h-screen` for full-height Hero sections. ALWAYS use `min-h-[100dvh]` to prevent catastrophic layout jumping on mobile browsers (iOS Safari).
+  * **Grid over Flex-Math:** NEVER use complex flexbox percentage math (`w-[calc(33%-1rem)]`). ALWAYS use CSS Grid (`grid grid-cols-1 md:grid-cols-3 gap-6`) for reliable structures.
+* **Icons:** You MUST use exactly `@phosphor-icons/react` or `@radix-ui/react-icons` as the import paths (check installed version). Standardize `strokeWidth` globally (e.g., exclusively use `1.5` or `2.0`).
+
+
+## 3. DESIGN ENGINEERING DIRECTIVES (Bias Correction)
+LLMs have statistical biases toward specific UI cliché patterns. Proactively construct premium interfaces using these engineered rules:
+
+**Rule 1: Deterministic Typography**
+* **Display/Headlines:** Default to `text-4xl md:text-6xl tracking-tighter leading-none`.
+    * **ANTI-SLOP:** Discourage `Inter` for "Premium" or "Creative" vibes. Force unique character using `Geist`, `Outfit`, `Cabinet Grotesk`, or `Satoshi`.
+    * **TECHNICAL UI RULE:** Serif fonts are strictly BANNED for Dashboard/Software UIs. For these contexts, use exclusively high-end Sans-Serif pairings (`Geist` + `Geist Mono` or `Satoshi` + `JetBrains Mono`).
+* **Body/Paragraphs:** Default to `text-base text-gray-600 leading-relaxed max-w-[65ch]`.
+
+**Rule 2: Color Calibration**
+* **Constraint:** Max 1 Accent Color. Saturation < 80%.
+* **THE LILA BAN:** The "AI Purple/Blue" aesthetic is strictly BANNED. No purple button glows, no neon gradients. Use absolute neutral bases (Zinc/Slate) with high-contrast, singular accents (e.g. Emerald, Electric Blue, or Deep Rose).
+* **COLOR CONSISTENCY:** Stick to one palette for the entire output. Do not fluctuate between warm and cool grays within the same project.
+
+**Rule 3: Layout Diversification**
+* **ANTI-CENTER BIAS:** Centered Hero/H1 sections are strictly BANNED when `LAYOUT_VARIANCE > 4`. Force "Split Screen" (50/50), "Left Aligned content/Right Aligned asset", or "Asymmetric White-space" structures.
+
+**Rule 4: Materiality, Shadows, and "Anti-Card Overuse"**
+* **DASHBOARD HARDENING:** For `VISUAL_DENSITY > 7`, generic card containers are strictly BANNED. Use logic-grouping via `border-t`, `divide-y`, or purely negative space. Data metrics should breathe without being boxed in unless elevation (z-index) is functionally required.
+* **Execution:** Use cards ONLY when elevation communicates hierarchy. When a shadow is used, tint it to the background hue.
+
+**Rule 5: Interactive UI States**
+* **Mandatory Generation:** LLMs naturally generate "static" successful states. You MUST implement full interaction cycles:
+  * **Loading:** Skeletal loaders matching layout sizes (avoid generic circular spinners).
+  * **Empty States:** Beautifully composed empty states indicating how to populate data.
+  * **Error States:** Clear, inline error reporting (e.g., forms).
+  * **Tactile Feedback:** On `:active`, use `-translate-y-[1px]` or `scale-[0.98]` to simulate a physical push indicating success/action.
+
+**Rule 6: Data & Form Patterns**
+* **Forms:** Label MUST sit above input. Helper text is optional but should exist in markup. Error text below input. Use a standard `gap-2` for input blocks.
+
+## 4. CREATIVE PROACTIVITY (Anti-Slop Implementation)
+To actively combat generic AI designs, systematically implement these high-end coding concepts as your baseline:
+* **"Liquid Glass" Refraction:** When glassmorphism is needed, go beyond `backdrop-blur`. Add a 1px inner border (`border-white/10`) and a subtle inner shadow (`shadow-[inset_0_1px_0_rgba(255,255,255,0.1)]`) to simulate physical edge refraction.
+* **Magnetic Micro-physics (If MOTION_INTENSITY > 5):** Implement buttons that pull slightly toward the mouse cursor. **CRITICAL:** NEVER use React `useState` for magnetic hover or continuous animations. Use EXCLUSIVELY Framer Motion's `useMotionValue` and `useTransform` outside the React render cycle to prevent performance collapse on mobile.
+* **Perpetual Micro-Interactions:** When `MOTION_INTENSITY > 5`, embed continuous, infinite micro-animations (Pulse, Typewriter, Float, Shimmer, Carousel) in standard components (avatars, status dots, backgrounds). Apply premium Spring Physics (`type: "spring", stiffness: 100, damping: 20`) to all interactive elements—no linear easing.
+* **Layout Transitions:** Always utilize Framer Motion's `layout` and `layoutId` props for smooth re-ordering, resizing, and shared element transitions across state changes.
+* **Staggered Orchestration:** Do not mount lists or grids instantly. Use `staggerChildren` (Framer) or CSS cascade (`animation-delay: calc(var(--index) * 100ms)`) to create sequential waterfall reveals. **CRITICAL:** For `staggerChildren`, the Parent (`variants`) and Children MUST reside in the identical Client Component tree. If data is fetched asynchronously, pass the data as props into a centralized Parent Motion wrapper.
+
+## 5. PERFORMANCE GUARDRAILS
+* **DOM Cost:** Apply grain/noise filters exclusively to fixed, pointer-event-none pseudo-elements (e.g., `fixed inset-0 z-50 pointer-events-none`) and NEVER to scrolling containers to prevent continuous GPU repaints and mobile performance degradation.
+* **Hardware Acceleration:** Never animate `top`, `left`, `width`, or `height`. Animate exclusively via `transform` and `opacity`.
+* **Z-Index Restraint:** NEVER spam arbitrary `z-50` or `z-10` unprompted. Use z-indexes strictly for systemic layer contexts (Sticky Navbars, Modals, Overlays).
+
+## 6. TECHNICAL REFERENCE (Dial Definitions)
+
+### DESIGN_VARIANCE (Level 1-10)
+* **1-3 (Predictable):** Flexbox `justify-center`, strict 12-column symmetrical grids, equal paddings.
+* **4-7 (Offset):** Use `margin-top: -2rem` overlapping, varied image aspect ratios (e.g., 4:3 next to 16:9), left-aligned headers over center-aligned data.
+* **8-10 (Asymmetric):** Masonry layouts, CSS Grid with fractional units (e.g., `grid-template-columns: 2fr 1fr 1fr`), massive empty zones (`padding-left: 20vw`). 
+* **MOBILE OVERRIDE:** For levels 4-10, any asymmetric layout above `md:` MUST aggressively fall back to a strict, single-column layout (`w-full`, `px-4`, `py-8`) on viewports `< 768px` to prevent horizontal scrolling and layout breakage.
+
+### MOTION_INTENSITY (Level 1-10)
+* **1-3 (Static):** No automatic animations. CSS `:hover` and `:active` states only.
+* **4-7 (Fluid CSS):** Use `transition: all 0.3s cubic-bezier(0.16, 1, 0.3, 1)`. Use `animation-delay` cascades for load-ins. Focus strictly on `transform` and `opacity`. Use `will-change: transform` sparingly.
+* **8-10 (Advanced Choreography):** Complex scroll-triggered reveals or parallax. Use Framer Motion hooks. NEVER use `window.addEventListener('scroll')`.
+
+### VISUAL_DENSITY (Level 1-10)
+* **1-3 (Art Gallery Mode):** Lots of white space. Huge section gaps. Everything feels very expensive and clean.
+* **4-7 (Daily App Mode):** Normal spacing for standard web apps.
+* **8-10 (Cockpit Mode):** Tiny paddings. No card boxes; just 1px lines to separate data. Everything is packed. **Mandatory:** Use Monospace (`font-mono`) for all numbers.
+
+## 7. AI TELLS (Forbidden Patterns)
+To guarantee a premium, non-generic output, you MUST strictly avoid these common AI design signatures unless explicitly requested:
+
+### Visual & CSS
+* **NO Neon/Outer Glows:** Do not use default `box-shadow` glows or auto-glows. Use inner borders or subtle tinted shadows.
+* **NO Pure Black:** Never use `#000000`. Use Off-Black, Zinc-950, or Charcoal.
+* **NO Oversaturated Accents:** Desaturate accents to blend elegantly with neutrals.
+* **NO Excessive Gradient Text:** Do not use text-fill gradients for large headers.
+* **NO Custom Mouse Cursors:** They are outdated and ruin performance/accessibility.
+
+### Typography
+* **NO Inter Font:** Banned. Use `Geist`, `Outfit`, `Cabinet Grotesk`, or `Satoshi`.
+* **NO Oversized H1s:** The first heading should not scream. Control hierarchy with weight and color, not just massive scale.
+* **Serif Constraints:** Use Serif fonts ONLY for creative/editorial designs. **NEVER** use Serif on clean Dashboards.
+
+### Layout & Spacing
+* **Align & Space Perfectly:** Ensure padding and margins are mathematically perfect. Avoid floating elements with awkward gaps.
+* **NO 3-Column Card Layouts:** The generic "3 equal cards horizontally" feature row is BANNED. Use a 2-column Zig-Zag, asymmetric grid, or horizontal scrolling approach instead.
+
+### Content & Data (The "Jane Doe" Effect)
+* **NO Generic Names:** "John Doe", "Sarah Chan", or "Jack Su" are banned. Use highly creative, realistic-sounding names.
+* **NO Generic Avatars:** DO NOT use standard SVG "egg" or Lucide user icons for avatars. Use creative, believable photo placeholders or specific styling.
+* **NO Fake Numbers:** Avoid predictable outputs like `99.99%`, `50%`, or basic phone numbers (`1234567`). Use organic, messy data (`47.2%`, `+1 (312) 847-1928`).
+* **NO Startup Slop Names:** "Acme", "Nexus", "SmartFlow". Invent premium, contextual brand names.
+* **NO Filler Words:** Avoid AI copywriting clichés like "Elevate", "Seamless", "Unleash", or "Next-Gen". Use concrete verbs.
+
+### External Resources & Components
+* **NO Broken Unsplash Links:** Do not use Unsplash. Use absolute, reliable placeholders like `https://picsum.photos/seed/{random_string}/800/600` or SVG UI Avatars.
+* **shadcn/ui Customization:** You may use `shadcn/ui`, but NEVER in its generic default state. You MUST customize the radii, colors, and shadows to match the high-end project aesthetic.
+* **Production-Ready Cleanliness:** Code must be extremely clean, visually striking, memorable, and meticulously refined in every detail.
+
+## 8. THE CREATIVE ARSENAL (High-End Inspiration)
+Do not default to generic UI. Pull from this library of advanced concepts to ensure the output is visually striking and memorable. When appropriate, leverage **GSAP (ScrollTrigger/Parallax)** for complex scrolltelling or **ThreeJS/WebGL** for 3D/Canvas animations, rather than basic CSS motion. **CRITICAL:** Never mix GSAP/ThreeJS with Framer Motion in the same component tree. Default to Framer Motion for UI/Bento interactions. Use GSAP/ThreeJS EXCLUSIVELY for isolated full-page scrolltelling or canvas backgrounds, wrapped in strict useEffect cleanup blocks.
+
+### The Standard Hero Paradigm
+* Stop doing centered text over a dark image. Try asymmetric Hero sections: Text cleanly aligned to the left or right. The background should feature a high-quality, relevant image with a subtle stylistic fade (darkening or lightening gracefully into the background color depending on if it is Light or Dark mode).
+
+### Navigation & Menüs
+* **Mac OS Dock Magnification:** Nav-bar at the edge; icons scale fluidly on hover.
+* **Magnetic Button:** Buttons that physically pull toward the cursor.
+* **Gooey Menu:** Sub-items detach from the main button like a viscous liquid.
+* **Dynamic Island:** A pill-shaped UI component that morphs to show status/alerts.
+* **Contextual Radial Menu:** A circular menu expanding exactly at the click coordinates.
+* **Floating Speed Dial:** A FAB that springs out into a curved line of secondary actions.
+* **Mega Menu Reveal:** Full-screen dropdowns that stagger-fade complex content.
+
+### Layout & Grids
+* **Bento Grid:** Asymmetric, tile-based grouping (e.g., Apple Control Center).
+* **Masonry Layout:** Staggered grid without fixed row heights (e.g., Pinterest).
+* **Chroma Grid:** Grid borders or tiles showing subtle, continuously animating color gradients.
+* **Split Screen Scroll:** Two screen halves sliding in opposite directions on scroll.
+* **Curtain Reveal:** A Hero section parting in the middle like a curtain on scroll.
+
+### Cards & Containers
+* **Parallax Tilt Card:** A 3D-tilting card tracking the mouse coordinates.
+* **Spotlight Border Card:** Card borders that illuminate dynamically under the cursor.
+* **Glassmorphism Panel:** True frosted glass with inner refraction borders.
+* **Holographic Foil Card:** Iridescent, rainbow light reflections shifting on hover.
+* **Tinder Swipe Stack:** A physical stack of cards the user can swipe away.
+* **Morphing Modal:** A button that seamlessly expands into its own full-screen dialog container.
+
+### Scroll-Animations
+* **Sticky Scroll Stack:** Cards that stick to the top and physically stack over each other.
+* **Horizontal Scroll Hijack:** Vertical scroll translates into a smooth horizontal gallery pan.
+* **Locomotive Scroll Sequence:** Video/3D sequences where framerate is tied directly to the scrollbar.
+* **Zoom Parallax:** A central background image zooming in/out seamlessly as you scroll.
+* **Scroll Progress Path:** SVG vector lines or routes that draw themselves as the user scrolls.
+* **Liquid Swipe Transition:** Page transitions that wipe the screen like a viscous liquid.
+
+### Galleries & Media
+* **Dome Gallery:** A 3D gallery feeling like a panoramic dome.
+* **Coverflow Carousel:** 3D carousel with the center focused and edges angled back.
+* **Drag-to-Pan Grid:** A boundless grid you can freely drag in any compass direction.
+* **Accordion Image Slider:** Narrow vertical/horizontal image strips that expand fully on hover.
+* **Hover Image Trail:** The mouse leaves a trail of popping/fading images behind it.
+* **Glitch Effect Image:** Brief RGB-channel shifting digital distortion on hover.
+
+### Typography & Text
+* **Kinetic Marquee:** Endless text bands that reverse direction or speed up on scroll.
+* **Text Mask Reveal:** Massive typography acting as a transparent window to a video background.
+* **Text Scramble Effect:** Matrix-style character decoding on load or hover.
+* **Circular Text Path:** Text curved along a spinning circular path.
+* **Gradient Stroke Animation:** Outlined text with a gradient continuously running along the stroke.
+* **Kinetic Typography Grid:** A grid of letters dodging or rotating away from the cursor.
+
+### Micro-Interactions & Effects
+* **Particle Explosion Button:** CTAs that shatter into particles upon success.
+* **Liquid Pull-to-Refresh:** Mobile reload indicators acting like detaching water droplets.
+* **Skeleton Shimmer:** Shifting light reflections moving across placeholder boxes.
+* **Directional Hover Aware Button:** Hover fill entering from the exact side the mouse entered.
+* **Ripple Click Effect:** Visual waves rippling precisely from the click coordinates.
+* **Animated SVG Line Drawing:** Vectors that draw their own contours in real-time.
+* **Mesh Gradient Background:** Organic, lava-lamp-like animated color blobs.
+* **Lens Blur Depth:** Dynamic focus blurring background UI layers to highlight a foreground action.
+
+## 9. THE "MOTION-ENGINE" BENTO PARADIGM
+When generating modern SaaS dashboards or feature sections, you MUST utilize the following "Bento 2.0" architecture and motion philosophy. This goes beyond static cards and enforces a "Vercel-core meets Dribbble-clean" aesthetic heavily reliant on perpetual physics.
+
+### A. Core Design Philosophy
+* **Aesthetic:** High-end, minimal, and functional.
+* **Palette:** Background in `#f9fafb`. Cards are pure white (`#ffffff`) with a 1px border of `border-slate-200/50`.
+* **Surfaces:** Use `rounded-[2.5rem]` for all major containers. Apply a "diffusion shadow" (a very light, wide-spreading shadow, e.g., `shadow-[0_20px_40px_-15px_rgba(0,0,0,0.05)]`) to create depth without clutter.
+* **Typography:** Strict `Geist`, `Satoshi`, or `Cabinet Grotesk` font stack. Use subtle tracking (`tracking-tight`) for headers.
+* **Labels:** Titles and descriptions must be placed **outside and below** the cards to maintain a clean, gallery-style presentation.
+* **Pixel-Perfection:** Use generous `p-8` or `p-10` padding inside cards.
+
+### B. The Animation Engine Specs (Perpetual Motion)
+All cards must contain **"Perpetual Micro-Interactions."** Use the following Framer Motion principles:
+* **Spring Physics:** No linear easing. Use `type: "spring", stiffness: 100, damping: 20` for a premium, weighty feel.
+* **Layout Transitions:** Heavily utilize the `layout` and `layoutId` props to ensure smooth re-ordering, resizing, and shared element state transitions.
+* **Infinite Loops:** Every card must have an "Active State" that loops infinitely (Pulse, Typewriter, Float, or Carousel) to ensure the dashboard feels "alive".
+* **Performance:** Wrap dynamic lists in `<AnimatePresence>` and optimize for 60fps. **PERFORMANCE CRITICAL:** Any perpetual motion or infinite loop MUST be memoized (React.memo) and completely isolated in its own microscopic Client Component. Never trigger re-renders in the parent layout.
+
+### C. The 5-Card Archetypes (Micro-Animation Specs)
+Implement these specific micro-animations when constructing Bento grids (e.g., Row 1: 3 cols | Row 2: 2 cols split 70/30):
+1. **The Intelligent List:** A vertical stack of items with an infinite auto-sorting loop. Items swap positions using `layoutId`, simulating an AI prioritizing tasks in real-time.
+2. **The Command Input:** A search/AI bar with a multi-step Typewriter Effect. It cycles through complex prompts, including a blinking cursor and a "processing" state with a shimmering loading gradient.
+3. **The Live Status:** A scheduling interface with "breathing" status indicators. Include a pop-up notification badge that emerges with an "Overshoot" spring effect, stays for 3 seconds, and vanishes.
+4. **The Wide Data Stream:** A horizontal "Infinite Carousel" of data cards or metrics. Ensure the loop is seamless (using `x: ["0%", "-100%"]`) with a speed that feels effortless.
+5. **The Contextual UI (Focus Mode):** A document view that animates a staggered highlight of a text block, followed by a "Float-in" of a floating action toolbar with micro-icons.
+
+## 10. FINAL PRE-FLIGHT CHECK
+Evaluate your code against this matrix before outputting. This is the **last** filter you apply to your logic.
+- [ ] Is global state used appropriately to avoid deep prop-drilling rather than arbitrarily?
+- [ ] Is mobile layout collapse (`w-full`, `px-4`, `max-w-7xl mx-auto`) guaranteed for high-variance designs?
+- [ ] Do full-height sections safely use `min-h-[100dvh]` instead of the bugged `h-screen`?
+- [ ] Do `useEffect` animations contain strict cleanup functions?
+- [ ] Are empty, loading, and error states provided?
+- [ ] Are cards omitted in favor of spacing where possible?
+- [ ] Did you strictly isolate CPU-heavy perpetual animations in their own Client Components?

.claude/skills/full-output-enforcement/SKILL.md

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+---
+name: full-output-enforcement
+description: Overrides default LLM truncation behavior. Enforces complete code generation, bans placeholder patterns, and handles token-limit splits cleanly. Apply to any task requiring exhaustive, unabridged output.
+---
+
+# Full-Output Enforcement
+
+## Baseline
+
+Treat every task as production-critical. A partial output is a broken output. Do not optimize for brevity — optimize for completeness. If the user asks for a full file, deliver the full file. If the user asks for 5 components, deliver 5 components. No exceptions.
+
+## Banned Output Patterns
+
+The following patterns are hard failures. Never produce them:
+
+**In code blocks:** `// ...`, `// rest of code`, `// implement here`, `// TODO`, `/* ... */`, `// similar to above`, `// continue pattern`, `// add more as needed`, bare `...` standing in for omitted code
+
+**In prose:** "Let me know if you want me to continue", "I can provide more details if needed", "for brevity", "the rest follows the same pattern", "similarly for the remaining", "and so on" (when replacing actual content), "I'll leave that as an exercise"
+
+**Structural shortcuts:** Outputting a skeleton when the request was for a full implementation. Showing the first and last section while skipping the middle. Replacing repeated logic with one example and a description. Describing what code should do instead of writing it.
+
+## Execution Process
+
+1. **Scope** — Read the full request. Count how many distinct deliverables are expected (files, functions, sections, answers). Lock that number.
+2. **Build** — Generate every deliverable completely. No partial drafts, no "you can extend this later."
+3. **Cross-check** — Before output, re-read the original request. Compare your deliverable count against the scope count. If anything is missing, add it before responding.
+
+## Handling Long Outputs
+
+When a response approaches the token limit:
+
+- Do not compress remaining sections to squeeze them in.
+- Do not skip ahead to a conclusion.
+- Write at full quality up to a clean breakpoint (end of a function, end of a file, end of a section).
+- End with:
+
+```
+[PAUSED — X of Y complete. Send "continue" to resume from: next section name]
+```
+
+On "continue", pick up exactly where you stopped. No recap, no repetition.
+
+## Quick Check
+
+Before finalizing any response, verify:
+- No banned patterns from the list above appear anywhere in the output
+- Every item the user requested is present and finished
+- Code blocks contain actual runnable code, not descriptions of what code would do
+- Nothing was shortened to save space

.claude/skills/gpt-taste/SKILL.md

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+---
+name: gpt-taste
+description: Elite UX/UI & Advanced GSAP Motion Engineer. Enforces Python-driven true randomization for layout variance, strict AIDA page structure, wide editorial typography (bans 6-line wraps), gapless bento grids, strict GSAP ScrollTriggers (pinning, stacking, scrubbing), inline micro-images, and massive section spacing.
+---
+
+# CORE DIRECTIVE: AWWWARDS-LEVEL DESIGN ENGINEERING
+You are an elite, award-winning frontend design engineer. Standard LLMs possess severe statistical biases: they generate massive 6-line wrapped headings by using narrow containers, leave ugly empty gaps in bento grids, use cheap meta-labels ("QUESTION 05", "SECTION 01"), output invisible button text, and endlessly repeat the same Left/Right layouts. 
+
+Your goal is to aggressively break these defaults. Your outputs must be highly creative, perfectly spaced, motion-rich (GSAP), mathematically flawless in grid execution, and heavily rely on varied, high-end assets.
+
+DO NOT USE EMOJIS IN YOUR CODE, COMMENTS, OR OUTPUT. Maintain strictly professional formatting.
+
+## 1. PYTHON-DRIVEN TRUE RANDOMIZATION (BREAKING THE LOOP)
+LLMs are inherently lazy and always pick the first layout option. To prevent this, you MUST simulate a Python script execution in your `<design_plan>` before writing any UI code. 
+Use a deterministic seed (e.g., character count of the user prompt modulo math) to simulate `random.choice()` and strictly select:
+- 1 Hero Architecture (from Section 3)
+- 1 Typography Stack (Satoshi, Cabinet Grotesk, Outfit, or Geist. NEVER Inter)
+- 3 Unique Component Architectures (from Section 6)
+- 2 Advanced GSAP Paradigms (from Section 5)
+You are forbidden from defaulting to the same UI twice. You must follow the exact output of your simulated Python randomization.
+
+## 2. AIDA STRUCTURE & SPACING
+Every page MUST begin with a highly creative, premium Navigation Bar (e.g., floating glass pill, or minimal split nav).
+The rest of the page MUST follow the AIDA framework:
+- **Attention (Hero):** Cinematic, clean, wide layout.
+- **Interest (Features/Bento):** High-density, mathematically perfect grid or interactive typographic components.
+- **Desire (GSAP Scroll/Media):** Pinned sections, horizontal scroll, or text-reveals.
+- **Action (Footer/Pricing):** Massive, high-contrast CTA and clean footer links.
+**SPACING RULE:** Add huge vertical padding between all major sections (e.g., `py-32 md:py-48`). Sections must feel like distinct, cinematic chapters. Do not cramp elements together.
+
+## 3. HERO ARCHITECTURE & THE 2-LINE IRON RULE
+The Hero must breathe. It must NOT be a narrow, 6-line text wall.
+- **The Container Width Fix:** You MUST use ultra-wide containers for the H1 (e.g., `max-w-5xl`, `max-w-6xl`, `w-full`). Allow the words to flow horizontally.
+- **The Line Limit:** The H1 MUST NEVER exceed 2 to 3 lines. 4, 5, or 6 lines is a catastrophic failure. Make the font size smaller (`clamp(3rem, 5vw, 5.5rem)`) and the container wider to ensure this.
+- **Hero Layout Options (Randomly Assigned via Python):**
+  1. *Cinematic Center (Highly Preferred):* Text perfectly centered, massive width. Below the text, exactly two high-contrast CTAs. Below the CTAs or behind everything, a stunning, full-bleed background image with a dark radial wash.
+  2. *Artistic Asymmetry:* Text offset to the left, with an artistic floating image overlapping the text from the bottom right.
+  3. *Editorial Split:* Text left, image right, but with massive negative space.
+- **Button Contrast:** Buttons must be perfectly legible. Dark background = white text. Light background = dark text. Invisible text is a failure.
+- **BANNED IN HERO:** Do NOT use arbitrary floating stamp/badge icons on the text. Do NOT use pill-tags under the hero. Do NOT place raw data/stats in the hero.
+
+## 4. THE GAPLESS BENTO GRID
+- **Zero Empty Space in Grids:** LLMs notoriously leave blank, dead cells in CSS grids. You MUST use Tailwind's `grid-flow-dense` (`grid-auto-flow: dense`) on every Bento Grid. You must mathematically verify that your `col-span` and `row-span` values interlock perfectly. No grid shall have a missing corner or empty void.
+- **Card Restraint:** Do not use too many cards. 3 to 5 highly intentional, beautifully styled cards are better than 8 messy ones. Fill them with a mix of large imagery, dense typography, or CSS effects.
+
+## 5. ADVANCED GSAP MOTION & HOVER PHYSICS
+Static interfaces are strictly forbidden. You must write real GSAP (`@gsap/react`, `ScrollTrigger`).
+- **Hover Physics:** Every clickable card and image must react. Use `group-hover:scale-105 transition-transform duration-700 ease-out` inside `overflow-hidden` containers.
+- **Scroll Pinning (GSAP Split):** Pin a section title on the left (`ScrollTrigger pin: true`) while a gallery of elements scrolls upwards on the right side.
+- **Image Scale & Fade Scroll:** Images must start small (`scale: 0.8`). As they scroll into view, they grow to `scale: 1.0`. As they scroll out of view, they smoothly darken and fade out (`opacity: 0.2`).
+- **Scrubbing Text Reveals:** Opacity of central paragraph words starts at 0.1 and scrubs to 1.0 sequentially as the user scrolls.
+- **Card Stacking:** Cards overlap and stack on top of each other dynamically from the bottom as the user scrolls down.
+
+## 6. COMPONENT ARSENAL & CREATIVITY
+Select components from this arsenal based on your randomization:
+- **Inline Typography Images:** Embed small, pill-shaped images directly INSIDE massive headings. Example: `I shape <span className="inline-block w-24 h-10 rounded-full align-middle bg-cover bg-center mx-2" style={{backgroundImage: 'url(...)'}}></span> digital spaces.`
+- **Horizontal Accordions:** Vertical slices that expand horizontally on hover to reveal content and imagery.
+- **Infinite Marquee (Trusted Partners):** Smooth, continuously scrolling rows of authentic `@phosphor-icons/react` or large typography.
+- **Feedback/Testimonial Carousel:** Clean, overlapping portrait images next to minimalist typography quotes, controlled by subtle arrows.
+
+## 7. CONTENT, ASSETS & STRICT BANS
+- **The Meta-Label Ban:** BANNED FOREVER are labels like "SECTION 01", "SECTION 04", "QUESTION 05", "ABOUT US". Remove them entirely. They look cheap and unprofessional.
+- **Image Context & Style:** Use `https://picsum.photos/seed/{keyword}/1920/1080` and match the keyword to the vibe. Apply sophisticated CSS filters (`grayscale`, `mix-blend-luminosity`, `opacity-90`, `contrast-125`) so they do not look like boring stock photos.
+- **Creative Backgrounds:** Inject subtle, professional ambient design. Use deep radial blurs, grainy mesh gradients, or shifting dark overlays. Avoid flat, boring colors.
+- **Horizontal Scroll Bug:** Wrap the entire page in `<main className="overflow-x-hidden w-full max-w-full">` to absolutely prevent horizontal scrollbars caused by off-screen animations.
+
+## 8. MANDATORY PRE-FLIGHT <design_plan>
+Before writing ANY React/UI code, you MUST output a `<design_plan>` block containing:
+1. **Python RNG Execution:** Write a 3-line mock Python output showing the deterministic selection of your Hero Layout, Component Arsenal, GSAP animations, and Fonts based on the prompt's character count.
+2. **AIDA Check:** Confirm the page contains Navigation, Attention (Hero), Interest (Bento), Desire (GSAP), Action (Footer).
+3. **Hero Math Verification:** Explicitly state the `max-w` class you are applying to the H1 to GUARANTEE it will flow horizontally in 2-3 lines. Confirm NO stamp icons or spam tags exist.
+4. **Bento Density Verification:** Prove mathematically that your grid columns and rows leave zero empty spaces and `grid-flow-dense` is applied.
+5. **Label Sweep & Button Check:** Confirm no cheap meta-labels ("QUESTION 05") exist, and button text contrast is perfect.
+Only output the UI code after this rigorous verification is complete.

.claude/skills/high-end-visual-design/SKILL.md

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+---
+name: high-end-visual-design
+description: Teaches the AI to design like a high-end agency. Defines the exact fonts, spacing, shadows, card structures, and animations that make a website feel expensive. Blocks all the common defaults that make AI designs look cheap or generic.
+---
+
+# Agent Skill: Principal UI/UX Architect & Motion Choreographer (Awwwards-Tier)
+
+## 1. Meta Information & Core Directive
+- **Persona:** `Vanguard_UI_Architect`
+- **Objective:** You engineer $150k+ agency-level digital experiences, not just websites. Your output must exude haptic depth, cinematic spatial rhythm, obsessive micro-interactions, and flawless fluid motion. 
+- **The Variance Mandate:** NEVER generate the exact same layout or aesthetic twice in a row. You must dynamically combine different premium layout archetypes and texture profiles while strictly adhering to the elite "Apple-esque / Linear-tier" design language.
+
+## 2. THE "ABSOLUTE ZERO" DIRECTIVE (STRICT ANTI-PATTERNS)
+If your generated code includes ANY of the following, the design instantly fails:
+- **Banned Fonts:** Inter, Roboto, Arial, Open Sans, Helvetica. (Assume premium fonts like `Geist`, `Clash Display`, `PP Editorial New`, or `Plus Jakarta Sans` are available).
+- **Banned Icons:** Standard thick-stroked Lucide, FontAwesome, or Material Icons. Use only ultra-light, precise lines (e.g., Phosphor Light, Remix Line).
+- **Banned Borders & Shadows:** Generic 1px solid gray borders. Harsh, dark drop shadows (`shadow-md`, `rgba(0,0,0,0.3)`). 
+- **Banned Layouts:** Edge-to-edge sticky navbars glued to the top. Symmetrical, boring 3-column Bootstrap-style grids without massive whitespace gaps.
+- **Banned Motion:** Standard `linear` or `ease-in-out` transitions. Instant state changes without interpolation.
+
+## 3. THE CREATIVE VARIANCE ENGINE
+Before writing code, silently "roll the dice" and select ONE combination from the following archetypes based on the prompt's context to ensure the output is uniquely tailored but always premium:
+
+### A. Vibe & Texture Archetypes (Pick 1)
+1. **Ethereal Glass (SaaS / AI / Tech):** Deepest OLED black (`#050505`), radial mesh gradients (e.g., subtle glowing purple/emerald orbs) in the background. Vantablack cards with heavy `backdrop-blur-2xl` and pure white/10 hairlines. Wide geometric Grotesk typography.
+2. **Editorial Luxury (Lifestyle / Real Estate / Agency):** Warm creams (`#FDFBF7`), muted sage, or deep espresso tones. High-contrast Variable Serif fonts for massive headings. Subtle CSS noise/film-grain overlay (`opacity-[0.03]`) for a physical paper feel.
+3. **Soft Structuralism (Consumer / Health / Portfolio):** Silver-grey or completely white backgrounds. Massive bold Grotesk typography. Airy, floating components with unbelievably soft, highly diffused ambient shadows.
+
+### B. Layout Archetypes (Pick 1)
+1. **The Asymmetrical Bento:** A masonry-like CSS Grid of varying card sizes (e.g., `col-span-8 row-span-2` next to stacked `col-span-4` cards) to break visual monotony.
+   - **Mobile Collapse:** Falls back to a single-column stack (`grid-cols-1`) with generous vertical gaps (`gap-6`). All `col-span` overrides reset to `col-span-1`.
+2. **The Z-Axis Cascade:** Elements are stacked like physical cards, slightly overlapping each other with varying depths of field, some with a subtle `-2deg` or `3deg` rotation to break the digital grid.
+   - **Mobile Collapse:** Remove all rotations and negative-margin overlaps below `768px`. Stack vertically with standard spacing. Overlapping elements cause touch-target conflicts on mobile.
+3. **The Editorial Split:** Massive typography on the left half (`w-1/2`), with interactive, scrollable horizontal image pills or staggered interactive cards on the right.
+   - **Mobile Collapse:** Converts to a full-width vertical stack (`w-full`). Typography block sits on top, interactive content flows below with horizontal scroll preserved if needed.
+
+**Mobile Override (Universal):** Any asymmetric layout above `md:` MUST aggressively fall back to `w-full`, `px-4`, `py-8` on viewports below `768px`. Never use `h-screen` for full-height sections — always use `min-h-[100dvh]` to prevent iOS Safari viewport jumping.
+
+## 4. HAPTIC MICRO-AESTHETICS (COMPONENT MASTERY)
+
+### A. The "Double-Bezel" (Doppelrand / Nested Architecture)
+Never place a premium card, image, or container flatly on the background. They must look like physical, machined hardware (like a glass plate sitting in an aluminum tray) using nested enclosures.
+- **Outer Shell:** A wrapper `div` with a subtle background (`bg-black/5` or `bg-white/5`), a hairline outer border (`ring-1 ring-black/5` or `border border-white/10`), a specific padding (e.g., `p-1.5` or `p-2`), and a large outer radius (`rounded-[2rem]`).
+- **Inner Core:** The actual content container inside the shell. It has its own distinct background color, its own inner highlight (`shadow-[inset_0_1px_1px_rgba(255,255,255,0.15)]`), and a mathematically calculated smaller radius (e.g., `rounded-[calc(2rem-0.375rem)]`) for concentric curves.
+
+### B. Nested CTA & "Island" Button Architecture
+- **Structure:** Primary interactive buttons must be fully rounded pills (`rounded-full`) with generous padding (`px-6 py-3`). 
+- **The "Button-in-Button" Trailing Icon:** If a button has an arrow (`↗`), it NEVER sits naked next to the text. It must be nested inside its own distinct circular wrapper (e.g., `w-8 h-8 rounded-full bg-black/5 dark:bg-white/10 flex items-center justify-center`) placed completely flush with the main button's right inner padding.
+
+### C. Spatial Rhythm & Tension
+- **Macro-Whitespace:** Double your standard padding. Use `py-24` to `py-40` for sections. Allow the design to breathe heavily.
+- **Eyebrow Tags:** Precede major H1/H2s with a microscopic, pill-shaped badge (`rounded-full px-3 py-1 text-[10px] uppercase tracking-[0.2em] font-medium`).
+
+## 5. MOTION CHOREOGRAPHY (FLUID DYNAMICS)
+Never use default transitions. All motion must simulate real-world mass and spring physics. Use custom cubic-beziers (e.g., `transition-all duration-700 ease-[cubic-bezier(0.32,0.72,0,1)]`).
+
+### A. The "Fluid Island" Nav & Hamburger Reveal
+- **Closed State:** The Navbar is a floating glass pill detached from the top (`mt-6`, `mx-auto`, `w-max`, `rounded-full`).
+- **The Hamburger Morph:** On click, the 2 or 3 lines of the hamburger icon must fluidly rotate and translate to form a perfect 'X' (`rotate-45` and `-rotate-45` with absolute positioning), not just disappear.
+- **The Modal Expansion:** The menu should open as a massive, screen-filling overlay with a heavy glass effect (`backdrop-blur-3xl bg-black/80` or `bg-white/80`). 
+- **Staggered Mask Reveal:** The navigation links inside the expanded state do not just appear. They fade in and slide up from an invisible box (`translate-y-12 opacity-0` to `translate-y-0 opacity-100`) with a staggered delay (`delay-100`, `delay-150`, `delay-200` for each item).
+
+### B. Magnetic Button Hover Physics
+- Use the `group` utility. On hover, do not just change the background color.
+- Scale the entire button down slightly (`active:scale-[0.98]`) to simulate physical pressing.
+- The nested inner icon circle should translate diagonally (`group-hover:translate-x-1 group-hover:-translate-y-[1px]`) and scale up slightly (`scale-105`), creating internal kinetic tension.
+
+### C. Scroll Interpolation (Entry Animations)
+- Elements never appear statically on load. As they enter the viewport, they must execute a gentle, heavy fade-up (`translate-y-16 blur-md opacity-0` resolving to `translate-y-0 blur-0 opacity-100` over 800ms+).
+- For JavaScript-driven scroll reveals, use `IntersectionObserver` or Framer Motion's `whileInView`. Never use `window.addEventListener('scroll')` — it causes continuous reflows and kills mobile performance.
+
+## 6. PERFORMANCE GUARDRAILS
+- **GPU-Safe Animation:** Never animate `top`, `left`, `width`, or `height`. Animate exclusively via `transform` and `opacity`. Use `will-change: transform` sparingly and only on elements that are actively animating.
+- **Blur Constraints:** Apply `backdrop-blur` only to fixed or sticky elements (navbars, overlays). Never apply blur filters to scrolling containers or large content areas — this causes continuous GPU repaints and severe mobile frame drops.
+- **Grain/Noise Overlays:** Apply noise textures exclusively to fixed, `pointer-events-none` pseudo-elements (`position: fixed; inset: 0; z-index: 50`). Never attach them to scrolling containers.
+- **Z-Index Discipline:** Do not use arbitrary `z-50` or `z-[9999]`. Reserve z-indexes strictly for systemic layers: sticky nav, modals, overlays, tooltips.
+
+## 7. EXECUTION PROTOCOL
+When generating UI code, follow this exact sequence:
+1. **[SILENT THOUGHT]** Roll the Variance Engine (Section 3). Choose your Vibe and Layout Archetypes based on the prompt's context to ensure a unique output.
+2. **[SCAFFOLD]** Establish the background texture, macro-whitespace scale, and massive typography sizes.
+3. **[ARCHITECT]** Build the DOM strictly using the "Double-Bezel" (Doppelrand) technique for all major cards, inputs, and feature grids. Use exaggerated squircle radii (`rounded-[2rem]`).
+4. **[CHOREOGRAPH]** Inject the custom `cubic-bezier` transitions, the staggered navigation reveals, and the button-in-button hover physics.
+5. **[OUTPUT]** Deliver flawless, pixel-perfect React/Tailwind/HTML code. Do not include basic, generic fallbacks.
+
+## 8. PRE-OUTPUT CHECKLIST
+Evaluate your code against this matrix before delivering. This is the last filter.
+- [ ] No banned fonts, icons, borders, shadows, layouts, or motion patterns from Section 2 are present
+- [ ] A Vibe Archetype and Layout Archetype from Section 3 were consciously selected and applied
+- [ ] All major cards and containers use the Double-Bezel nested architecture (outer shell + inner core)
+- [ ] CTA buttons use the Button-in-Button trailing icon pattern where applicable
+- [ ] Section padding is at minimum `py-24` — the layout breathes heavily
+- [ ] All transitions use custom cubic-bezier curves — no `linear` or `ease-in-out`
+- [ ] Scroll entry animations are present — no element appears statically
+- [ ] Layout collapses gracefully below `768px` to single-column with `w-full` and `px-4`
+- [ ] All animations use only `transform` and `opacity` — no layout-triggering properties
+- [ ] `backdrop-blur` is only applied to fixed/sticky elements, never to scrolling content
+- [ ] The overall impression reads as "$150k agency build", not "template with nice fonts"

.claude/skills/imagegen-frontend-web/SKILL.md

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+---
+name: imagegen-frontend-web
+description: Elite frontend image-direction skill for generating premium, conversion-aware website design references. CRITICAL OUTPUT RULE — generate ONE separate horizontal image FOR EVERY section. A landing page with 8 sections produces 8 images. Never compress multiple sections into one image. Enforces composition variety (not always left-text / right-image), background-image freedom, varied CTAs, varied hero scales (giant / mid / mini minimalist), narrative concept spine, second-read moments, and a single consistent palette across all images. Optimized for landing pages, marketing sites, and product comps that developers or coding models can accurately recreate.
+---
+
+# HARD OUTPUT RULE — READ FIRST
+
+**Generate one separate horizontal image PER section. Always. No exceptions.**
+
+- 1 section requested -> 1 image
+- 4 sections requested -> 4 images
+- 8 sections requested -> 8 images
+- 12 sections requested -> 12 images
+- "landing page" with no count -> default to 6 sections -> 6 images
+- "full website template" -> default to 8 sections -> 8 images
+
+Each image is one section, generated as its own image call. Never combine multiple sections into one frame. Never return a single tall image that contains the whole page.
+
+If you can only render one image at a time, output them sequentially in the same response, one after the other, until every section has its own image. Announce each one ("Section 1 of 8: Hero", "Section 2 of 8: Trust bar", etc.).
+
+This rule overrides any model default that wants to collapse output into a single image.
+
+---
+
+# HERO COMPOSITION BIAS — READ FIRST
+
+The default **left-text / right-image hero is the most overused AI pattern**. It is allowed, but it should not be your first instinct.
+
+Before reaching for it, consider these alternatives and pick whichever fits the brand best:
+- centered over background image
+- bottom-left over image
+- bottom-right over image
+- top-left lead
+- stacked center
+- image-as-canvas
+- off-grid editorial
+- mini minimalist
+- right-text / left-image (inverted classic)
+
+Use left-text / right-image only when it is genuinely the strongest choice — not by default.
+
+---
+
+# CORE DIRECTIVE: AWWWARDS-LEVEL IMAGE ART DIRECTION
+You are an elite frontend image art director.
+
+Your job is not to generate generic AI art.
+Your job is to generate highly creative, premium, frontend design reference images that feel like real high-end website concepts.
+
+Standard image generation tends to collapse into repetitive defaults:
+- centered dark hero
+- purple/blue AI glow
+- floating meaningless blobs
+- generic dashboard card spam
+- weak typography hierarchy
+- cloned sections
+- "luxury" that is just beige serif text
+- "creative" that is actually messy and unreadable
+- text-heavy layouts with not enough imagery
+- overly dense sections with no breathing room
+
+Your goal is to aggressively break these defaults.
+
+The output must feel:
+- art-directed
+- premium
+- visually memorable
+- structured
+- readable
+- implementation-friendly
+- clearly usable as a frontend reference
+
+Do not generate random mood art unless explicitly asked.
+Default to website design comps.
+
+---
+
+## 1. ACTIVE BASELINE CONFIGURATION
+
+- DESIGN_VARIANCE: 8
+  `(1 = rigid / symmetrical, 10 = artsy / asymmetric)`
+- VISUAL_DENSITY: 4
+  `(1 = airy / gallery-like, 10 = packed / intense)`
+- ART_DIRECTION: 8
+  `(1 = safe commercial, 10 = bold creative statement)`
+- IMPLEMENTATION_CLARITY: 9
+  `(1 = loose moodboard, 10 = very codeable UI reference)`
+- IMAGE_USAGE_PRIORITY: 9
+  `(1 = mostly typographic, 10 = strongly image-led)`
+- SPACING_GENEROSITY: 8
+  `(1 = compact / tight, 10 = very spacious / breathable)`
+- LAYOUT_VARIATION: 8
+  `(1 = same anchor repeats, 10 = bold composition variety across sections)`
+- CONVERSION_DISCIPLINE: 8
+  `(1 = pure art moodboard, 10 = clear funnel + premium design balance)`
+
+AI Instruction:
+Use these as global defaults unless the user clearly asks for something else.
+Do not ask the user to edit this file.
+Adapt these values dynamically from the prompt.
+
+Interpretation:
+- **Adaptation priority**: the user's brief always overrides defaults. Read the prompt carefully, then adjust dials, hero scale, background mode, gradient use, and composition variety to match — never force a recipe that contradicts the brief.
+- If the user says "clean", reduce density and increase clarity.
+- If the user says "crazy creative", increase variance and art direction.
+- If the user says "premium SaaS", keep clarity high and art direction controlled.
+- If the user says "editorial", allow stronger type and more asymmetry.
+- Bias toward stronger visual concepts, not safe layouts — but never against the brief.
+- Use imagery as a core design material — including as **full-bleed backgrounds**, not only as inline assets, **when the brief allows it**.
+- Vary composition: do not default to "text left, image right". Move text to bottom-left, center, top-right, etc. across sections.
+- Keep sections breathable. Do not over-pack the page.
+- Prefer slightly more whitespace between sections than default.
+- Stay conversion-aware: every section has a job (hook / proof / educate / convert).
+
+### Brief-to-direction mapping
+Read the brief. Then bias the picks like this:
+
+If the user says **"minimalist" / "clean" / "typography-only" / "swiss" / "ultra simple"**:
+- Hero Scale: Mini Minimalist
+- Background Mode: solid surfaces, subtle texture, optional ONE color-blocked diptych
+- Gradients: skip or use only the softest tonal gradient
+- Composition: stacked center, generous negative space
+- Skip the "must include full-bleed" rule
+
+If the user says **"editorial" / "magazine" / "art-directed" / "fashion"**:
+- Hero Scale: Mid Editorial or Giant Statement
+- Background Mode: editorial side-image, duotone treated image, atmospheric photo grade
+- Gradients: subtle tonal grades only
+- Composition: off-grid editorial offset, asymmetric pulls
+- Strong typography contrast
+
+If the user says **"cinematic" / "atmospheric" / "premium" / "luxury" / "bold"**:
+- Hero Scale: Giant Statement
+- Background Mode: full-bleed image with tonal overlay, soft radial vignette + product, micro-noise gradient
+- Gradients: cinematic palette-matched welcomed
+- Composition: bottom-left over background image, centered low, image-as-canvas
+
+If the user says **"SaaS" / "product" / "dashboard" / "fintech" / "infra"**:
+- Hero Scale: Mid Editorial
+- Background Mode: solid + inline asset, flat block + detail crop, occasional editorial side-image
+- Gradients: very subtle, palette-matched only
+- Composition: clear product framing, trust-driven anchors
+- Slightly higher implementation clarity
+
+If the user says **"agency" / "creative studio" / "portfolio"**:
+- Hero Scale: Giant Statement OR Mini Minimalist (decisive)
+- Background Mode: vary boldly (full-bleed image, color-blocked diptych, duotone)
+- Gradients: editorial color washes acceptable
+- Composition: off-grid, poster-like
+
+If the user says **"e-commerce" / "shop" / "store" / "product page"**:
+- Hero Scale: Mid Editorial with strong product focus
+- Background Mode: full-bleed product photo, soft radial vignette + crop, flat block + detail
+- Gradients: subtle, never competing with product
+- Composition: product-led; CTAs unmistakable
+
+If the brief is silent on style:
+- Use defaults from §1 + §2 with confident background variety
+- Pick one Hero Scale decisively, do not split the difference
+
+Never force backgrounds, gradients, or full-bleed treatments where the brief asks for restraint. Never strip them out where the brief asks for atmosphere.
+
+---
+
+## 2. THE COMBINATORIAL VARIATION ENGINE
+To avoid repetitive AI-looking output, internally choose one option from each category based on the prompt and commit to it consistently.
+
+Do not mash everything together into chaos.
+Pick a strong combination and execute it clearly.
+
+### Theme Paradigm
+Choose 1:
+1. Pristine Light Mode
+   Off-white / cream / paper tones, sharp dark text, editorial confidence.
+2. Deep Dark Mode
+   Charcoal / graphite / zinc, elegant glow only when justified.
+3. Bold Studio Solid
+   Strong controlled color fields like oxblood, royal blue, forest, vermilion, or emerald with crisp contrasting UI.
+4. Quiet Premium Neutral
+   Bone, sand, taupe, stone, smoke, muted contrast, restrained luxury.
+
+### Background Character
+Choose 1:
+1. Subtle technical grid / dotted field
+2. Pure solid field with soft ambient gradient depth
+3. Full-bleed cinematic imagery with proper contrast control
+4. Quiet textured paper / material / tactile surface feel
+
+### Typography Character
+Choose 1:
+1. Satoshi-like clean grotesk
+2. Neue-Montreal-like refined grotesk
+3. Cabinet / Clash-like expressive display
+4. Monument-like compressed statement typography
+5. Elegant editorial serif + sans pairing
+6. Swiss rational sans with very strong hierarchy
+
+Never drift into boring default web typography energy.
+
+### Hero Architecture
+Choose 1:
+1. Cinematic Centered Minimalist
+2. Asymmetric Split Hero
+3. Floating Polaroid Scatter
+4. Inline Typography Behemoth
+5. Editorial Offset Composition
+6. Massive Image-First Hero with restrained text
+
+### Section System
+Choose 1 dominant structure:
+1. Strict modular bento rhythm
+2. Alternating editorial blocks
+3. Poster-like stacked storytelling
+4. Gallery-led visual cadence
+5. Swiss grid discipline
+6. Asymmetric premium marketing flow
+
+### Signature Component Set
+Choose exactly 4 unique components:
+- Diagonal Staggered Square Masonry
+- 3D Cascading Card Deck
+- Hover-Accordion Slice Layout
+- Pristine Gapless Bento Grid
+- Infinite Brand Marquee Strip
+- Turning Polaroid Arc
+- Vertical Rhythm Lines
+- Off-Grid Editorial Layout
+- Product UI Panel Stack
+- Split Testimonial Quote Wall
+- Oversized Metrics Strip
+- Layered Image Crop Frames
+
+### Motion-Implied Language
+Choose exactly 2:
+- scrubbing text reveal energy
+- pinned narrative section energy
+- staggered float-up energy
+- parallax image drift energy
+- smooth accordion expansion energy
+- cinematic fade-through energy
+
+### Composition Anchor (per-section)
+The **left-text / right-image** layout is allowed, but it is the most overused AI pattern — do not use it as the default. Reach for it only when it is the genuinely best fit.
+
+Each section picks 1 anchor; across the site at least 3 different anchors must appear; vary the hero so the page does not open on the AI default.
+- Centered statement
+- Top-left lead, support bottom-right
+- Bottom-left text over background image
+- Bottom-right CTA cluster
+- Left-third caption + right-two-thirds visual (classic — use sparingly, never twice in a row)
+- Right-third caption + left-two-thirds visual (inverted classic)
+- Centered low (text in lower 40% over hero image)
+- Off-grid editorial offset (asymmetric pull)
+- Stacked center (label / headline / sub / CTA all centered, ultra minimalist)
+- Image-as-canvas with text overlaid in a clean safe area
+
+### Background Mode (per-section)
+Pick 1 per section; vary across the page so it is never all the same mode. Be **confident** with backgrounds — they are a primary tool, not a risk.
+- Solid surface with inline asset
+- Subtle texture / paper / grid as background
+- Full-bleed image background with tonal overlay (text remains highly readable)
+- Editorial side-image (50/50, 60/40, 40/60 — invertible)
+- Image as the entire visual + text overlaid in a clean safe area
+- Flat color block + small product / detail crop as accent
+- Cinematic tonal gradient (palette-matched, low chroma, professional)
+- Atmospheric photo with strong color grade (single-tone graded for brand mood)
+- Duotone treated image (two-color photo treatment, palette-locked)
+- Soft radial vignette + product crop (luxury / editorial feel)
+- Micro-noise gradient over solid (premium tactile depth, not flashy)
+- Color-blocked diptych (two flat fields meeting, modernist)
+
+### CTA Variation
+Pick the CTA style that fits each section, not a default pill every time:
+- Classic primary pill
+- Outline / ghost
+- Underlined inline link with arrow
+- Banner-style full-width CTA
+- Oversized headline + tiny CTA hint
+- CTA as caption under a strong visual
+
+Across the site, vary CTA style at least once. The page's primary action stays unmistakable.
+
+### Hero Scale (per-page)
+Pick 1 — must match brand mood:
+- Giant Statement Hero (massive type, large image, dominant first viewport)
+- Mid Editorial Hero (balanced type/image, cinematic but not screen-filling)
+- Mini Minimalist Hero (tiny logo + short statement + thin CTA, almost no image, lots of negative space)
+
+Mini does not mean weak — it means confident restraint.
+
+### Narrative / Concept Spine
+Pick 1 and let it thread through visuals and short copy across the page.
+- Artifact / collectible — proof, specimen, treasured object framing
+- Journey / pilgrimage — directional flow, waypoint sections, roadmap feeling
+- Tool / precision instrument — machined detail, calibrated UI, tactile controls
+- Living system / garden — organic growth metaphor, branching layout, nurtured tone
+- Stage / spotlight — theatrical contrast, performer + audience framing
+- Archive / dossier — indexed rows, captions, understated authority
+
+### Second-Read Moment
+Pick exactly 1 unobvious but legible motif and place it deliberately, once across the page:
+- asymmetric bleed that still respects hierarchy
+- one oversized punctuation or numeral serving structure
+- a single unexpected material switch (paper vs gloss vs metal accent)
+- a narrow vertical side-rail editorial note style
+- a macro crop that carries brand color naturally
+Avoid gimmick-for-gimmick: the moment must aid scan order or brand recall.
+
+Important:
+These are not coding instructions.
+They are visual-direction cues the generated design should imply.
+
+---
+
+## 3. FRONTEND REFERENCE RULE
+Every generated image must clearly communicate:
+- layout
+- section hierarchy
+- spacing
+- typography scale
+- visual rhythm
+- CTA priority
+- component styling
+- image treatment
+- overall design system
+
+A developer or coding model should be able to look at the image and understand how to build it.
+
+Do not produce vague abstract artwork when the request is for frontend.
+
+---
+
+## 4. HERO MINIMALISM RULES
+The hero must feel cinematic, clear, and intentional.
+
+### Hero Composition Bias
+The **left-text / right-image hero is the most overused AI hero pattern**. It is allowed, but it should not be your default starting point.
+
+Prefer one of these instead, unless left-text / right-image is genuinely the strongest fit:
+- Centered statement over full-bleed image (text in lower 40%)
+- Bottom-left text over background image
+- Bottom-right text over background image
+- Top-left lead, support bottom-right
+- Stacked center (label / headline / sub / CTA all centered)
+- Image-as-canvas with text overlaid in a clean safe area
+- Right-text / left-image (inverted classic)
+- Off-grid editorial offset
+- Mini Minimalist Hero (tiny logo + short statement + thin CTA, mostly negative space)
+
+### Pre-output check
+Before rendering the hero image, ask yourself: "Am I drafting the default text-left / image-right layout out of habit?" If yes, prefer a different anchor from the list above unless the brief or brand truly requires the classic.
+
+### Absolute Hero Rules
+- the hero must feel like a strong opening scene
+- keep the hero composition clean
+- do not overcrowd the first viewport
+- the main headline must feel short and powerful
+- headline should usually read like 5-10 strong words, not a paragraph
+- keep supporting text concise
+- prioritize negative space and contrast
+- avoid stuffing the hero with pills, fake stats, badges, tiny logos, and nonsense detail
+
+### Headline Rule
+The H1 should visually read like a premium statement.
+Do not let it feel long, weak, or overly wrapped.
+
+### Typography Execution
+Prefer:
+- medium / normal / light elegance
+- tight tracking
+- controlled line count
+- strong scale contrast
+
+Avoid:
+- random extra-bold shouting everywhere
+- gradient text as a lazy premium effect
+- 6-line startup headings
+- text treatment that looks generated
+
+### Graphic Restraint
+Do not default to:
+- giant meaningless outline numbers
+- cheap SVG-looking filler graphics
+- generic AI blobs
+- random orb clutter
+
+Use:
+- typography
+- image crops
+- real layout tension
+- premium materials
+- strong framing
+instead.
+
+---
+
+## 5. IMAGE COUNT & PAGE SLICING
+
+### THIS IS THE PRIMARY OUTPUT RULE
+Generate **one separate horizontal image PER section**. Always.
+
+- never combine multiple sections in a single image
+- never return a single tall slice that contains the whole page
+- never return one "best" image and skip the rest
+- never replace several sections with one collage
+
+If the request is ambiguous about section count, **default high**:
+- "hero" -> 1 image
+- "landing page" / "site template" -> default to 6 sections -> 6 images
+- "full website" -> default to 8 sections -> 8 images
+- "marketing site" -> default to 8 sections -> 8 images
+- "product page" -> default to 6 sections -> 6 images
+- "portfolio" -> default to 6 sections -> 6 images
+
+If the model can only render one image per call, generate them **sequentially in the same response**, one after the other, labeled "Section X of N: <name>" until the full set is delivered.
+
+### Format
+- Always horizontal (16:9, 16:10, or 21:9 depending on density)
+- Each image renders one focused section in high fidelity
+- Hero usually 16:9 or 21:9; narrower content sections may be 16:10
+
+### Counting rule
+- 1 section -> 1 horizontal image
+- 4 sections -> 4 horizontal images
+- 8 sections -> 8 horizontal images
+- 12 sections -> 12 horizontal images
+
+Do not collapse multiple sections into one tall slice. Section size and density may still vary, but the canvas stays horizontal and **one section per frame**.
+
+### Section size variety
+Across the site, mix section ambition deliberately:
+- some sections are large, content-rich, art-directed
+- some sections are mini, ultra minimalist, mostly negative space
+- some sections are medium editorial blocks
+
+This rhythm creates a premium scrollscape, not uniform slabs.
+
+### Continuity Rule
+Across all per-section images, enforce one brand world:
+- same palette and accent logic
+- same typography family and scale
+- same CTA family (style variations are fine, identity is not)
+- same border radius language
+- same image treatment (color grade, materials, framing)
+- same tonal voice in any short copy
+
+A viewer scrolling through all frames must read them as one site.
+
+---
+
+## 6. CREATIVITY ESCALATION RULE
+The design must show real creative ambition.
+
+Do not settle for the first obvious layout solution.
+Push the work beyond generic SaaS patterns.
+
+Actively increase at least 3 of these:
+- stronger composition
+- more distinctive typography
+- more confident scale contrast
+- more memorable hero concept
+- more interesting image treatment
+- more expressive section rhythm
+- more original framing / cropping
+- more art-directed visual tension
+- more surprising but clear layout structure
+
+Creativity must feel intentional, not chaotic.
+
+Do:
+- make bold but controlled design decisions
+- use asymmetry when it improves the page
+- create visual moments that feel premium and memorable
+- make the page feel designed, not auto-generated
+
+Do not:
+- default to safe template layouts
+- repeat the same block structure too often
+- confuse creativity with clutter
+- make the page overly dense
+
+---
+
+## 7. IMAGE-FIRST ART DIRECTION
+This skill must actively use images.
+
+Images are not optional decoration.
+Images are a core part of the frontend design language.
+
+Strongly prefer:
+- art-directed photography
+- product imagery
+- editorial imagery
+- image crops
+- framed image panels
+- layered image compositions
+- image-led hero sections
+- image-supported storytelling blocks
+
+Use images to:
+- create visual hierarchy
+- break up text-heavy layouts
+- build mood and brand character
+- support section transitions
+- make the design easier to interpret and implement
+
+Important:
+- the design should not become text-only or card-only unless the user explicitly wants that
+- if a page has multiple sections, several sections should meaningfully include imagery
+- if a hero exists, it should usually contain a strong visual image, product visual, or art-directed media element
+- imagery should feel premium and intentional, not like stock filler
+
+Avoid:
+- tiny useless thumbnails
+- random decorative images with no structural role
+- one single image and then a completely text-heavy rest of page
+- overusing fake UI panels instead of real visual variety
+
+---
+
+## 8. ANTI-AI-SLOP RULES
+Strictly avoid these patterns unless explicitly requested.
+
+### Layout slop
+- endless centered sections
+- identical card rows repeated section after section
+- cloned left-text/right-image blocks
+- perfect but lifeless symmetry everywhere
+- fake complexity without hierarchy
+- empty decorative space with no purpose
+
+### Visual slop
+- default purple/blue AI gradients
+- too many glowing edges
+- floating spheres / blobs everywhere
+- glassmorphism stacked without reason
+- random futuristic details with no structure
+- over-rendered noise that hides the layout
+
+### Typography slop
+- giant heading + weak tiny subcopy
+- too many font moods in one page
+- awkward line breaks
+- lazy all-caps everywhere
+- gradient headline as shortcut for "premium"
+
+### Content slop
+Ban generic copy vibes like:
+- unleash
+- elevate
+- revolutionize
+- next-gen
+- seamless
+- powerful solution
+- transformative platform
+
+Avoid fake brand slop:
+- Acme
+- Nexus
+- Flowbit
+- Quantumly
+- NovaCore
+- obvious nonsense wordmarks
+
+Use short, believable, design-friendly copy.
+
+### Density slop
+- no over-packed sections
+- no card overload in every block
+- no tiny spacing between major sections
+- no trying to fill every empty area
+- no visually exhausting wall-of-content layouts
+
+### Carousel / marquee slop (layout)
+- infinity logo strips repeating the same 6 blobs
+- “trusted by” ticker that is unreadable mosquito logos
+- auto-play-style hero dots with no semantic purpose
+
+### Data / KPI slop
+- three identical stat columns (99% satisfaction, $10 saved, ∞ scale) unless user asked for KPIs
+- fake dashboards with pointless charts shading the real layout
+
+---
+
+## 9. TYPOGRAPHY-FIRST DISCIPLINE
+Typography is not filler.
+Typography is a primary design material.
+
+Always ensure:
+- clear size contrast
+- obvious reading order
+- strong display moments
+- supporting text that is readable and brief
+- labels, captions, and section headings that reinforce structure
+
+For editorial directions:
+- let typography shape composition
+
+For tech/product directions:
+- let typography communicate trust and precision
+
+---
+
+## 10. SECTION RHYTHM RULE
+A high-end site does not feel like repeated boxes.
+
+Vary section rhythm across the page by changing:
+- density
+- image-to-text ratio
+- alignment
+- scale
+- whitespace
+- card grouping
+- background intensity
+- visual tempo
+
+Do not let every section feel generated from the same template.
+
+Important:
+- rhythm variation should not break overall cleanliness
+- keep the page visually balanced from top to bottom
+- section heights may vary, but the spacing between sections should feel controlled and fairly even
+- avoid abrupt jumps between very small and very large sections without enough breathing room
+- the full page should feel curated, smooth, and consistent
+
+---
+
+## 11. COMPONENT EXECUTION GUIDELINES
+
+### Diagonal Staggered Square Masonry
+Use square image or content blocks with strong staggered vertical rhythm.
+Should feel curated and graphic, not messy.
+
+### 3D Cascading Card Deck
+Cards layered as a physical stack with depth logic.
+Should feel premium and tactile, not gimmicky.
+
+### Hover-Accordion Slice Layout
+A row of compressed visual slices that feel expandable.
+In static images, imply interaction clearly through proportions and emphasis.
+
+### Pristine Gapless Bento Grid
+Mathematically clean grid.
+No accidental gaps.
+Mix large visual blocks with smaller dense information panels.
+
+### Turning Polaroid Arc
+Clustered, rotated imagery with elegant composition.
+Should feel styled and intentional, not scrapbook-random.
+
+### Off-Grid Editorial Layout
+Use asymmetry and tension with control.
+Must remain readable and clearly structured.
+
+### Product UI Panel Stack
+Layer UI screens or interface crops to imply a product story.
+Avoid generic fake dashboards.
+
+### Vertical Rhythm Lines
+Use fine lines and spacing systems to reinforce order and elegance.
+Never let them become decorative clutter.
+
+---
+
+## 12. DENSITY & SPACING DISCIPLINE
+Do not make everything too dense.
+
+The page should breathe.
+Leave slightly more blank space between sections than a default AI-generated design would.
+
+Rules:
+- use more even vertical spacing between major sections
+- keep section-to-section spacing consistent unless there is a strong design reason not to
+- avoid one section feeling very cramped while the next feels too empty
+- prefer a clean, balanced cadence across the page
+- allow negative space to create rhythm and emphasis
+- separate denser sections with calmer sections
+- avoid stacking too many cards, labels, and content blocks too tightly
+- smaller sections should still receive enough surrounding space so the page feels polished and intentional
+
+A premium page should feel:
+- open
+- composed
+- balanced
+- confident
+- breathable
+
+Not:
+- cramped
+- noisy
+- uneven
+- overfilled
+- visually exhausted
+
+Section rhythm should alternate with control:
+- some sections can be more content-rich
+- some sections can be smaller and calmer
+- but the overall spacing cadence should still feel even, clean, and deliberate
+
+Whitespace is a design tool.
+Use it deliberately.
+Do not let spacing become random.
+
+---
+
+## 13. COLOR & MATERIAL RULES
+
+### Palette Discipline
+Use one controlled palette across the entire site:
+- 1 primary (brand anchor)
+- 1 secondary (supporting tone)
+- 1 accent (used sparingly for CTA / highlight)
+- a neutral scale (background, surface, text, hairline)
+
+Section-level mood shifts must reuse the same palette — no full theme swap per section.
+
+### Background-image harmony
+When using full-bleed image backgrounds:
+- the image must tonally match the palette (not fight it)
+- use overlays (dark, light, or color tint) to keep text fully readable
+- the brand accent stays consistent regardless of background image
+
+### Gradient Discipline
+Gradients are **allowed and encouraged** when professional and subtle. They are not the same as AI slop gradients.
+
+Allowed (use confidently):
+- low-chroma palette-matched tonal gradients (e.g. ink to graphite, cream to sand, ivory to warm grey)
+- single-hue atmospheric grades behind hero photography
+- soft vignettes and radial depth that direct the eye
+- noise-textured gradients adding tactile depth without color noise
+- editorial color washes that match brand mood
+
+Banned (AI gradient slop):
+- rainbow / mesh blob gradients
+- purple-to-blue "AI" defaults
+- pink-to-orange "creator" defaults
+- neon edges and glow halos with no purpose
+- gradient text as a shortcut for "premium"
+- gradients that compete with imagery instead of supporting it
+
+### Background Confidence Rule
+Do not retreat to plain white surfaces by default. When the brief, brand mood, or section job calls for atmosphere, use:
+- a full-bleed image,
+- a duotone or graded photo,
+- a tonal gradient,
+- a tactile material,
+or a confident flat color field — picked deliberately, not as decoration.
+
+### Strong guidance
+- avoid rainbow randomness
+- avoid over-neon unless requested
+- keep contrast intentional
+- match accent colors to the chosen theme paradigm
+- gradients must always read as professional and intentional, never as visual noise
+
+### Materiality
+Where appropriate, add:
+- paper feel
+- glass feel
+- brushed metal feel
+- soft blur depth
+- tactile matte surfaces
+- editorial photo treatment
+
+But always keep the frontend structure readable.
+
+---
+
+## 14. IMAGE / MEDIA DIRECTION
+If imagery is present, it must support the layout.
+
+Allowed:
+- art-directed product visuals
+- refined editorial photography
+- UI crops
+- abstract forms with structural purpose
+- framed objects
+- premium texture use
+- campaign-style visuals
+
+Avoid:
+- irrelevant scenery
+- stock-photo cliches
+- decorative junk
+- visuals that overpower the page hierarchy
+
+---
+
+## 15. DEFAULT SITE PACKS
+
+### 4-section pack
+1. Hero
+2. Features
+3. Social proof / testimonial
+4. CTA
+
+### 8-section pack
+1. Hero
+2. Trust bar
+3. Features
+4. Product showcase
+5. Benefits / use cases
+6. Testimonials
+7. Pricing
+8. CTA
+
+### 12-section pack
+1. Hero
+2. Trust bar
+3. Feature grid
+4. Product preview
+5. Problem / solution
+6. Benefits
+7. Workflow
+8. Metrics / proof / integration
+9. Testimonials
+10. Pricing
+11. FAQ
+12. CTA + footer
+
+---
+
+## 16. MULTI-IMAGE CONSISTENCY RULE
+Because every section is its own image, consistency is critical. Across all per-section frames enforce:
+- same brand world
+- same type scale logic
+- same spacing discipline
+- same CTA family (style variations are fine, identity is not)
+- same icon or illustration mood
+- same image treatment (grade, framing, material vocabulary)
+- same tonal language in any copy
+
+Variation IS allowed in:
+- composition anchor (per section)
+- background mode (per section)
+- section size and density
+- which "second-read" moment appears
+
+A viewer flipping through every per-section frame must still recognize one brand. Anything that breaks brand recall is over-variation.
+
+---
+
+## 17. CLARITY CHECK
+Before finalizing, verify internally:
+
+1. Is the hierarchy obvious?
+2. Is the hero clean enough?
+3. Is the design visually distinctive?
+4. Is it free of obvious AI tells?
+5. Is it premium rather than template-like?
+6. Can someone code from this?
+7. If multiple images exist, do they clearly belong together?
+8. Is imagery used strongly enough (with variation, not one repeated crop)?
+9. Does the page breathe, or is it too dense?
+10. Is there enough spacing between sections?
+11. Does the creativity feel intentional and premium (concept spine visible, not cluttered)?
+12. Is the spacing between sections even and controlled?
+13. Do smaller sections still have enough surrounding space to feel clean?
+14. Is there exactly one disciplined "second-read" moment supporting scan order?
+15. Is composition varied across sections (anchors and background modes mixed)?
+16. Is the hero scale (giant / mid / mini) chosen and executed cleanly?
+17. Is there a clear conversion path (hook -> proof -> action) even in artistic sites?
+18. Is the palette consistent across all per-section images?
+19. Is each image horizontal and one-section-only?
+20. Is the **total number of images equal to the number of sections** (never fewer)?
+21. Is the hero using a varied composition (not defaulting to left-text / right-image out of habit)?
+
+If not, refine internally before output. If the count is wrong, regenerate the missing sections. If the hero feels like a reflexive left-text / right-image default, prefer a different composition anchor.
+
+---
+
+## 18. EXTRA CREATIVITY & IMPLEMENTATION EDGE
+
+Apply unless the user opts out:
+
+### Cross-section contrast
+Across the slice, deliberately vary foreground/background intensity at least twice (lighter → richer → calmer) so the scroll feels paced, not monotonous slabs.
+
+### CTA specificity
+Prefer one unmistakable primary action per major viewport tier; secondary actions must look secondary (scale, outline, ghost), not clones of primary.
+
+### Image variety inside one comp
+Mix at least **two distinct image crops** where multiple sections exist — e.g. macro product + contextual environment, or portrait editorial + widescreen artifact — avoiding one repeated stock silhouette.
+
+### Data-viz restraint
+Charts, sparklines, and graphs appear only when the site type logically needs them (analytics, pricing, infra, observability brands). Else keep proof human (quotes, receipts, timelines, screenshots of real workflows).
+
+### Cultural / tonal alignment
+When the brief names an industry or region, steer palette and typographic temperament to match — don’t ship default “neutral SF startup” unless the brief is intentionally generic SaaS.
+
+### Mobile-implied fidelity (even for desktop mocks)
+Maintain tap-friendly hit sizes and readable caption sizes visually; stacking order should imply a sane single-column narrative.
+
+### Conversion focus
+Each section has a job. Even when the design is artistic, the page must read as a real product or brand site:
+- the hero communicates value in seconds and offers one obvious next action
+- proof sections (logos, quotes, metrics) feel earned, not stuffed
+- pricing or CTA sections feel decisive, not buried
+- the final section closes: a single strong CTA + supporting trust cue
+Avoid pure mood reels with no funnel logic.
+
+### Composition variety check
+Across all per-section images, internally log the chosen composition anchor and background mode. Reject the set if:
+- the same composition anchor repeats more than 2 sections in a row
+- the same background mode repeats more than 3 sections in a row
+- every section is inline-asset (no full-bleed background ever appears) **AND** the brief does not call for minimalism / typography-only / swiss / ultra simple
+
+For non-minimalist briefs: push for at least one full-bleed (or duotone / atmospheric) background and at least one mini minimalist section in any multi-section site.
+
+For minimalist briefs: this rule is suspended. Restraint is the design.
+
+---
+
+## 19. RESPONSE BEHAVIOR
+When the user asks for a frontend design:
+1. infer site type and primary conversion goal
+2. infer number of sections (if unclear, use the defaults from §5: landing page = 6, full website = 8)
+3. **commit out loud** to the section count and announce it ("Generating N horizontal images, one per section")
+4. plan ONE horizontal image PER SECTION — always separate generations, never collapse
+5. choose Hero Scale for the whole site (giant / mid / mini)
+5. choose a strong visual combination (theme, type, hero arch, section system, motion, narrative spine, second-read moment)
+7. for each section: pick a Composition Anchor, Background Mode, and CTA Variation — vary across sections
+8. choose 4 signature components used appropriately across sections
+9. enforce hero minimalism + section size variety (some giant, some mini)
+10. enforce strong image usage including full-bleed backgrounds where it fits
+11. lock one consistent palette across all images
+12. apply §18 EXTRA CREATIVITY & IMPLEMENTATION EDGE
+13. keep spacing generous, even, and clean
+14. remove AI slop (including marquee / fake KPI clichés unless requested)
+15. run §17 CLARITY CHECK
+16. **generate every per-section horizontal image, labeled "Section X of N: <name>"**, until the full set is delivered. Do not stop early. Do not summarize. Do not return only one image.
+
+Do not ask unnecessary follow-up questions if a strong interpretation is possible.
+
+---
+
+## 20. EXAMPLE INTERPRETATIONS
+
+### Example 1
+User: "make a hero section for an AI startup"
+
+Interpretation:
+- 1 horizontal image
+- Hero Scale: Mid Editorial or Giant Statement
+- Composition Anchor: bottom-left text over full-bleed product/atmosphere image
+- Background Mode: full-bleed image with dark tonal overlay
+- CTA Variation: outlined inline + small label hint
+- Palette: Deep Dark or Bold Studio Solid, one consistent accent
+- no cliche dashboard spam, no purple AI glow
+
+### Example 2
+User: "design 8 sections for a fintech website"
+
+Interpretation:
+- 8 separate horizontal images (one per section)
+- Hero Scale: Mid Editorial (trust-driven)
+- vary Composition Anchor across sections (centered low, right-third caption, bottom-left over chart visual, stacked center for closing CTA)
+- Background Mode mix: solid surface, full-bleed image background once, editorial side-image at use cases
+- one consistent palette (e.g. ink + paper + single brand accent)
+- conversion path: hook -> proof bar -> features -> use case -> testimonial -> pricing -> FAQ -> final CTA
+
+### Example 3
+User: "creative agency landing page, 12 sections"
+
+Interpretation:
+- 12 horizontal images (one per section)
+- Hero Scale: Giant Statement OR Mini Minimalist (decisive choice, not in-between)
+- editorial / poster-like direction; off-grid composition appears 2-3 times
+- multiple Background Modes (full-bleed image at hero + showcase, editorial side-image at case studies, solid + accent for process)
+- palette consistent throughout, with one bold accent recurring
+- closing CTA section: mini minimalist, strong type, single primary action
+
+---
+
+## 21. FINAL GOAL
+Generate frontend reference images that feel:
+- artistic
+- premium
+- clear
+- structured
+- image-led
+- breathable
+- memorable
+- anti-generic
+- implementation-friendly
+
+The result should look like a top-tier website concept with strong imagery, confident creativity, and generous spacing - not a dense, repetitive AI layout.

.claude/skills/industrial-brutalist-ui/SKILL.md

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+---
+name: industrial-brutalist-ui
+description: Raw mechanical interfaces fusing Swiss typographic print with military terminal aesthetics. Rigid grids, extreme type scale contrast, utilitarian color, analog degradation effects. For data-heavy dashboards, portfolios, or editorial sites that need to feel like declassified blueprints.
+---
+
+# SKILL: Industrial Brutalism & Tactical Telemetry UI
+
+## 1. Skill Meta
+**Name:** Industrial Brutalism & Tactical Telemetry Interface Engineering
+**Description:** Advanced proficiency in architecting web interfaces that synthesize mid-century Swiss Typographic design, industrial manufacturing manuals, and retro-futuristic aerospace/military terminal interfaces. This discipline requires absolute mastery over rigid modular grids, extreme typographic scale contrast, purely utilitarian color palettes, and the programmatic simulation of analog degradation (halftones, CRT scanlines, bitmap dithering). The objective is to construct digital environments that project raw functionality, mechanical precision, and high data density, deliberately discarding conventional consumer UI patterns.
+
+## 2. Visual Archetypes
+The design system operates by merging two distinct but highly compatible visual paradigms. **Pick ONE per project and commit to it. Do not alternate or mix both modes within the same interface.**
+
+### 2.1 Swiss Industrial Print
+Derived from 1960s corporate identity systems and heavy machinery blueprints.
+*   **Characteristics:** High-contrast light modes (newsprint/off-white substrates). Reliance on monolithic, heavy sans-serif typography. Unforgiving structural grids outlined by visible dividing lines. Aggressive, asymmetric use of negative space punctuated by oversized, viewport-bleeding numerals or letterforms. Heavy use of primary red as an alert/accent color.
+
+### 2.2 Tactical Telemetry & CRT Terminal
+Derived from classified military databases, legacy mainframes, and aerospace Heads-Up Displays (HUDs).
+*   **Characteristics:** Dark mode exclusivity. High-density tabular data presentation. Absolute dominance of monospaced typography. Integration of technical framing devices (ASCII brackets, crosshairs). Application of simulated hardware limitations (phosphor glow, scanlines, low bit-depth rendering).
+
+## 3. Typographic Architecture
+Typography is the primary structural and decorative infrastructure. Imagery is secondary. The system demands extreme variance in scale, weight, and spacing.
+
+### 3.1 Macro-Typography (Structural Headers)
+*   **Classification:** Neo-Grotesque / Heavy Sans-Serif.
+*   **Optimal Web Fonts:** Neue Haas Grotesk (Black), Inter (Extra Bold/Black), Archivo Black, Roboto Flex (Heavy), Monument Extended.
+*   **Implementation Parameters:**
+    *   **Scale:** Deployed at massive scales using fluid typography (e.g., `clamp(4rem, 10vw, 15rem)`).
+    *   **Tracking (Letter-spacing):** Extremely tight, often negative (`-0.03em` to `-0.06em`), forcing glyphs to form solid architectural blocks.
+    *   **Leading (Line-height):** Highly compressed (`0.85` to `0.95`).
+    *   **Casing:** Exclusively uppercase for structural impact.
+
+### 3.2 Micro-Typography (Data & Telemetry)
+*   **Classification:** Monospace / Technical Sans.
+*   **Optimal Web Fonts:** JetBrains Mono, IBM Plex Mono, Space Mono, VT323, Courier Prime.
+*   **Implementation Parameters:**
+    *   **Scale:** Fixed and small (`10px` to `14px` / `0.7rem` to `0.875rem`).
+    *   **Tracking:** Generous (`0.05em` to `0.1em`) to simulate mechanical typewriter spacing or terminal matrices.
+    *   **Leading:** Standard to tight (`1.2` to `1.4`).
+    *   **Casing:** Exclusively uppercase. Used for all metadata, navigation, unit IDs, and coordinates.
+
+### 3.3 Textural Contrast (Artistic Disruption)
+*   **Classification:** High-Contrast Serif.
+*   **Optimal Web Fonts:** Playfair Display, EB Garamond, Times New Roman.
+*   **Implementation Parameters:** Used exceedingly sparingly. Must be subjected to heavy post-processing (halftone filters, 1-bit dithering) to degrade vector perfection and create textural juxtaposition against the clean sans-serifs.
+
+## 4. Color System
+The color architecture is uncompromising. Gradients, soft drop shadows, and modern translucency are strictly prohibited. Colors simulate physical media or primitive emissive displays.
+
+**CRITICAL: Choose ONE substrate palette per project and use it consistently. Never mix light and dark substrates within the same interface.**
+
+### If Swiss Industrial Print (Light):
+*   **Background:** `#F4F4F0` or `#EAE8E3` (Matte, unbleached documentation paper).
+*   **Foreground:** `#050505` to `#111111` (Carbon Ink).
+*   **Accent:** `#E61919` or `#FF2A2A` (Aviation/Hazard Red). This is the ONLY accent color. Used for strike-throughs, thick structural dividing lines, or vital data highlights.
+
+### If Tactical Telemetry (Dark):
+*   **Background:** `#0A0A0A` or `#121212` (Deactivated CRT. Avoid pure `#000000`).
+*   **Foreground:** `#EAEAEA` (White phosphor). This is the primary text color.
+*   **Accent:** `#E61919` or `#FF2A2A` (Aviation/Hazard Red). Same red, same rules.
+*   **Terminal Green (`#4AF626`):** Optional. Use ONLY for a single specific UI element (e.g., one status indicator or one data readout) — never as a general text color. If it doesn't serve a clear purpose, omit it entirely.
+
+## 5. Layout and Spatial Engineering
+The layout must appear mathematically engineered. It rejects conventional web padding in favor of visible compartmentalization.
+
+*   **The Blueprint Grid:** Strict adherence to CSS Grid architectures. Elements do not float; they are anchored precisely to grid tracks and intersections.
+*   **Visible Compartmentalization:** Extensive utilization of solid borders (`1px` or `2px solid`) to delineate distinct zones of information. Horizontal rules (`<hr>`) frequently span the entire container width to segregate operational units.
+*   **Bimodal Density:** Layouts oscillate between extreme data density (tightly packed monospace metadata clustered together) and vast expanses of calculated negative space framing macro-typography.
+*   **Geometry:** Absolute rejection of `border-radius`. All corners must be exactly 90 degrees to enforce mechanical rigidity.
+
+## 6. UI Components and Symbology
+Standard web UI conventions are replaced with utilitarian, industrial graphic elements.
+
+*   **Syntax Decoration:** Utilization of ASCII characters to frame data points.
+    *   *Framing:* `[ DELIVERY SYSTEMS ]`, `< RE-IND >`
+    *   *Directional:* `>>>`, `///`, `\\\\`
+*   **Industrial Markers:** Prominent integration of registration (`®`), copyright (`©`), and trademark (`™`) symbols functioning as structural geometric elements rather than legal text.
+*   **Technical Assets:** Integration of crosshairs (`+`) at grid intersections, repeating vertical lines (barcodes), thick horizontal warning stripes, and randomized string data (e.g., `REV 2.6`, `UNIT / D-01`) to simulate active mechanical processes.
+
+## 7. Textural and Post-Processing Effects
+To prevent the design from appearing purely digital, simulated analog degradation is engineered into the frontend via CSS and SVG filters.
+
+*   **Halftone and 1-Bit Dithering:** Transforming continuous-tone images or large serif typography into dot-matrix patterns. Achieved via pre-processing or CSS `mix-blend-mode: multiply` overlays combined with SVG radial dot patterns.
+*   **CRT Scanlines:** For terminal interfaces, applying a `repeating-linear-gradient` to the background to simulate horizontal electron beam sweeps (e.g., `repeating-linear-gradient(0deg, transparent, transparent 2px, rgba(0,0,0,0.1) 2px, rgba(0,0,0,0.1) 4px)`).
+*   **Mechanical Noise:** A global, low-opacity SVG static/noise filter applied to the DOM root to introduce a unified physical grain across both dark and light modes.
+
+## 8. Web Engineering Directives
+1.  **Grid Determinism:** Utilize `display: grid; gap: 1px;` with contrasting parent/child background colors to generate mathematically perfect, razor-thin dividing lines without complex border declarations.
+2.  **Semantic Rigidity:** Construct the DOM using precise semantic tags (`<data>`, `<samp>`, `<kbd>`, `<output>`, `<dl>`) to accurately reflect the technical nature of the telemetry.
+3.  **Typography Clamping:** Implement CSS `clamp()` functions exclusively for macro-typography to ensure massive text scales aggressively while maintaining structural integrity across viewports.

.claude/skills/minimalist-ui/SKILL.md

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+---
+name: minimalist-ui
+description: Clean editorial-style interfaces. Warm monochrome palette, typographic contrast, flat bento grids, muted pastels. No gradients, no heavy shadows.
+---
+
+# Protocol: Premium Utilitarian Minimalism UI Architect
+
+## 1. Protocol Overview
+Name: Premium Utilitarian Minimalism & Editorial UI
+Description: An advanced frontend engineering directive for generating highly refined, ultra-minimalist, "document-style" web interfaces analogous to top-tier workspace platforms. This protocol strictly enforces a high-contrast warm monochrome palette, bespoke typographic hierarchies, meticulous structural macro-whitespace, bento-grid layouts, and an ultra-flat component architecture with deliberate muted pastel accents. It actively rejects standard generic SaaS design trends.
+
+## 2. Absolute Negative Constraints (Banned Elements)
+The AI must strictly avoid the following generic web development defaults:
+- DO NOT use the "Inter", "Roboto", or "Open Sans" typefaces.
+- DO NOT use generic, thin-line icon libraries like "Lucide", "Feather", or standard "Heroicons".
+- DO NOT use Tailwind's default heavy drop shadows (e.g., `shadow-md`, `shadow-lg`, `shadow-xl`). Shadows must be practically non-existent or heavily customized to be ultra-diffuse and low opacity (< 0.05).
+- DO NOT use primary colored backgrounds for large elements or sections (e.g., no bright blue, green, or red hero sections).
+- DO NOT use gradients, neon colors, or 3D glassmorphism (beyond subtle navbar blurs).
+- DO NOT use `rounded-full` (pill shapes) for large containers, cards, or primary buttons.
+- DO NOT use emojis anywhere in code, markup, text content, headings, or alt text. Replace with proper icons or clean SVG primitives.
+- DO NOT use generic placeholder names like "John Doe", "Acme Corp", or "Lorem Ipsum". Use realistic, contextual content.
+- DO NOT use AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen", "Game-changer", "Delve". Write plain, specific language.
+
+## 3. Typographic Architecture
+The interface must rely on extreme typographic contrast and premium font selection to establish an editorial feel.
+- Primary Sans-Serif (Body, UI, Buttons): Use clean, geometric, or system-native fonts with character. Target: `font-family: 'SF Pro Display', 'Geist Sans', 'Helvetica Neue', 'Switzer', sans-serif`.
+- Editorial Serif (Hero Headings & Quotes): Target: `font-family: 'Lyon Text', 'Newsreader', 'Playfair Display', 'Instrument Serif', serif`. Apply tight tracking (`letter-spacing: -0.02em` to `-0.04em`) and tight line-height (`1.1`).
+- Monospace (Code, Keystrokes, Meta-data): Target: `font-family: 'Geist Mono', 'SF Mono', 'JetBrains Mono', monospace`.
+- Text Colors: Body text must never be absolute black (`#000000`). Use off-black/charcoal (`#111111` or `#2F3437`) with a generous `line-height` of `1.6` for legibility. Secondary text should be muted gray (`#787774`).
+
+## 4. Color Palette (Warm Monochrome + Spot Pastels)
+Color is a scarce resource, utilized only for semantic meaning or subtle accents.
+- Canvas / Background: Pure White `#FFFFFF` or Warm Bone/Off-White `#F7F6F3` / `#FBFBFA`.
+- Primary Surface (Cards): `#FFFFFF` or `#F9F9F8`.
+- Structural Borders / Dividers: Ultra-light gray `#EAEAEA` or `rgba(0,0,0,0.06)`.
+- Accent Colors: Exclusively use highly desaturated, washed-out pastels for tags, inline code backgrounds, or subtle icon backgrounds.
+  - Pale Red: `#FDEBEC` (Text: `#9F2F2D`)
+  - Pale Blue: `#E1F3FE` (Text: `#1F6C9F`)
+  - Pale Green: `#EDF3EC` (Text: `#346538`)
+  - Pale Yellow: `#FBF3DB` (Text: `#956400`)
+
+## 5. Component Specifications
+- Bento Box Feature Grids:
+  - Utilize asymmetrical CSS Grid layouts.
+  - Cards must have exactly `border: 1px solid #EAEAEA`.
+  - Border-radius must be crisp: `8px` or `12px` maximum.
+  - Internal padding must be generous (e.g., `24px` to `40px`).
+- Primary Call-To-Action (Buttons):
+  - Solid background `#111111`, text `#FFFFFF`. 
+  - Slight border-radius (`4px` to `6px`). No box-shadow. 
+  - Hover state should be a subtle color shift to `#333333` or a micro-scale `transform: scale(0.98)`.
+- Tags & Status Badges:
+  - Pill-shaped (`border-radius: 9999px`), very small typography (`text-xs`), uppercase with wide tracking (`letter-spacing: 0.05em`).
+  - Background must use the defined Muted Pastels.
+- Accordions (FAQ):
+  - Strip all container boxes. Separate items only with a `border-bottom: 1px solid #EAEAEA`.
+  - Use a clean, sharp `+` and `-` icon for the toggle state.
+- Keystroke Micro-UIs:
+  - Render shortcuts as physical keys using `<kbd>` tags: `border: 1px solid #EAEAEA`, `border-radius: 4px`, `background: #F7F6F3`, using the Monospace font.
+- Faux-OS Window Chrome:
+  - When mocking up software, wrap it in a minimalist container with a white top bar containing three small, light gray circles (replicating macOS window controls).
+
+## 6. Iconography & Imagery Directives
+- System Icons: Use "Phosphor Icons (Bold or Fill weights)" or "Radix UI Icons" for a technical, slightly thicker-stroke aesthetic. Standardize stroke width across all icons.
+- Illustrations: Monochromatic, rough continuous-line ink sketches on a white background, featuring a single offset geometric shape filled with a muted pastel color.
+- Photography: Use high-quality, desaturated images with a warm tone. Apply subtle overlays (`opacity: 0.04` warm grain) to blend photos into the monochrome palette. Never use oversaturated stock photos. Use reliable placeholders like `https://picsum.photos/seed/{context}/1200/800` when real assets are unavailable.
+- Hero & Section Backgrounds: Sections should not feel empty and flat. Use subtle full-width background imagery at very low opacity, soft radial light spots (`radial-gradient` with warm tones at `opacity: 0.03`), or minimal geometric line patterns to add depth without breaking the clean aesthetic.
+
+## 7. Subtle Motion & Micro-Animations
+Motion should feel invisible — present but never distracting. The goal is quiet sophistication, not spectacle.
+- Scroll Entry: Elements fade in gently as they enter the viewport. Use `translateY(12px)` + `opacity: 0` resolving over `600ms` with `cubic-bezier(0.16, 1, 0.3, 1)`. Use `IntersectionObserver`, never `window.addEventListener('scroll')`.
+- Hover States: Cards lift with an ultra-subtle shadow shift (`box-shadow` transitioning from `0 0 0` to `0 2px 8px rgba(0,0,0,0.04)` over `200ms`). Buttons respond with `scale(0.98)` on `:active`.
+- Staggered Reveals: Lists and grid items enter with a cascade delay (`animation-delay: calc(var(--index) * 80ms)`). Never mount everything at once.
+- Background Ambient Motion: Optional. A single, very slow-moving radial gradient blob (`animation-duration: 20s+`, `opacity: 0.02-0.04`) drifting behind hero sections. Must be applied to a `position: fixed; pointer-events: none` layer. Never on scrolling containers.
+- Performance: Animate exclusively via `transform` and `opacity`. No layout-triggering properties (`top`, `left`, `width`, `height`). Use `will-change: transform` sparingly and only on actively animating elements.
+
+## 8. Execution Protocol
+When tasked with writing frontend code (HTML, React, Tailwind, Vue) or designing a layout:
+1. Establish the macro-whitespace first. Use massive vertical padding between sections (e.g., `py-24` or `py-32` in Tailwind).
+2. Constrain the main typography content width to `max-w-4xl` or `max-w-5xl`.
+3. Apply the custom typographic hierarchy and monochromatic color variables immediately.
+4. Ensure every card, divider, and border adheres strictly to the `1px solid #EAEAEA` rule.
+5. Add scroll-entry animations to all major content blocks.
+6. Ensure sections have visual depth through imagery, ambient gradients, or subtle textures — no empty flat backgrounds.
+7. Provide code that reflects this high-end, uncluttered, editorial aesthetic natively without requiring manual adjustments.

.claude/skills/redesign-existing-projects/SKILL.md

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+---
+name: redesign-existing-projects
+description: Upgrades existing websites and apps to premium quality. Audits current design, identifies generic AI patterns, and applies high-end design standards without breaking functionality. Works with any CSS framework or vanilla CSS.
+---
+
+# Redesign Skill
+
+## How This Works
+
+When applied to an existing project, follow this sequence:
+
+1. **Scan** — Read the codebase. Identify the framework, styling method (Tailwind, vanilla CSS, styled-components, etc.), and current design patterns.
+2. **Diagnose** — Run through the audit below. List every generic pattern, weak point, and missing state you find.
+3. **Fix** — Apply targeted upgrades working with the existing stack. Do not rewrite from scratch. Improve what's there.
+
+## Design Audit
+
+### Typography
+
+Check for these problems and fix them:
+
+- **Browser default fonts or Inter everywhere.** Replace with a font that has character. Good options: `Geist`, `Outfit`, `Cabinet Grotesk`, `Satoshi`. For editorial/creative projects, pair a serif header with a sans-serif body.
+- **Headlines lack presence.** Increase size for display text, tighten letter-spacing, reduce line-height. Headlines should feel heavy and intentional.
+- **Body text too wide.** Limit paragraph width to roughly 65 characters. Increase line-height for readability.
+- **Only Regular (400) and Bold (700) weights used.** Introduce Medium (500) and SemiBold (600) for more subtle hierarchy.
+- **Numbers in proportional font.** Use a monospace font or enable tabular figures (`font-variant-numeric: tabular-nums`) for data-heavy interfaces.
+- **Missing letter-spacing adjustments.** Use negative tracking for large headers, positive tracking for small caps or labels.
+- **All-caps subheaders everywhere.** Try lowercase italics, sentence case, or small-caps instead.
+- **Orphaned words.** Single words sitting alone on the last line. Fix with `text-wrap: balance` or `text-wrap: pretty`.
+
+### Color and Surfaces
+
+- **Pure `#000000` background.** Replace with off-black, dark charcoal, or tinted dark (`#0a0a0a`, `#121212`, or a dark navy).
+- **Oversaturated accent colors.** Keep saturation below 80%. Desaturate accents so they blend with neutrals instead of screaming.
+- **More than one accent color.** Pick one. Remove the rest. Consistency beats variety.
+- **Mixing warm and cool grays.** Stick to one gray family. Tint all grays with a consistent hue (warm or cool, not both).
+- **Purple/blue "AI gradient" aesthetic.** This is the most common AI design fingerprint. Replace with neutral bases and a single, considered accent.
+- **Generic `box-shadow`.** Tint shadows to match the background hue. Use colored shadows (e.g., dark blue shadow on a blue background) instead of pure black at low opacity.
+- **Flat design with zero texture.** Add subtle noise, grain, or micro-patterns to backgrounds. Pure flat vectors feel sterile.
+- **Perfectly even gradients.** Break the uniformity with radial gradients, noise overlays, or mesh gradients instead of standard linear 45-degree fades.
+- **Inconsistent lighting direction.** Audit all shadows to ensure they suggest a single, consistent light source.
+- **Random dark sections in a light mode page (or vice versa).** A single dark-background section breaking an otherwise light page looks like a copy-paste accident. Either commit to a full dark mode or keep a consistent background tone throughout. If contrast is needed, use a slightly darker shade of the same palette — not a sudden jump to `#111` in the middle of a cream page.
+- **Empty, flat sections with no visual depth.** Sections that are just text on a plain background feel unfinished. Add high-quality background imagery (blurred, overlaid, or masked), subtle patterns, or ambient gradients. Use reliable placeholder sources like `https://picsum.photos/seed/{name}/1920/1080` when real assets are not available. Experiment with background images behind hero sections, feature blocks, or CTAs — even a subtle full-width photo at low opacity adds presence.
+
+### Layout
+
+- **Everything centered and symmetrical.** Break symmetry with offset margins, mixed aspect ratios, or left-aligned headers over centered content.
+- **Three equal card columns as feature row.** This is the most generic AI layout. Replace with a 2-column zig-zag, asymmetric grid, horizontal scroll, or masonry layout.
+- **Using `height: 100vh` for full-screen sections.** Replace with `min-height: 100dvh` to prevent layout jumping on mobile browsers (iOS Safari viewport bug).
+- **Complex flexbox percentage math.** Replace with CSS Grid for reliable multi-column structures.
+- **No max-width container.** Add a container constraint (around 1200-1440px) with auto margins so content doesn't stretch edge-to-edge on wide screens.
+- **Cards of equal height forced by flexbox.** Allow variable heights or use masonry when content varies in length.
+- **Uniform border-radius on everything.** Vary the radius: tighter on inner elements, softer on containers.
+- **No overlap or depth.** Elements sit flat next to each other. Use negative margins to create layering and visual depth.
+- **Symmetrical vertical padding.** Top and bottom padding are always identical. Adjust optically — bottom padding often needs to be slightly larger.
+- **Dashboard always has a left sidebar.** Try top navigation, a floating command menu, or a collapsible panel instead.
+- **Missing whitespace.** Double the spacing. Let the design breathe. Dense layouts work for data dashboards, not for marketing pages.
+- **Buttons not bottom-aligned in card groups.** When cards have different content lengths, CTAs end up at random heights. Pin buttons to the bottom of each card so they form a clean horizontal line regardless of content above.
+- **Feature lists starting at different vertical positions.** In pricing tables or comparison cards, the list of features should start at the same Y position across all columns. Use consistent spacing above the list or fixed-height title/price blocks.
+- **Inconsistent vertical rhythm in side-by-side elements.** When placing cards, columns, or panels next to each other, align shared elements (titles, descriptions, prices, buttons) across all items. Misaligned baselines make the layout look broken.
+- **Mathematical alignment that looks optically wrong.** Centering by the math doesn't always look centered to the eye. Icons next to text, play buttons in circles, or text in buttons often need 1-2px optical adjustments to feel right.
+
+### Interactivity and States
+
+- **No hover states on buttons.** Add background shift, slight scale, or translate on hover.
+- **No active/pressed feedback.** Add a subtle `scale(0.98)` or `translateY(1px)` on press to simulate a physical click.
+- **Instant transitions with zero duration.** Add smooth transitions (200-300ms) to all interactive elements.
+- **Missing focus ring.** Ensure visible focus indicators for keyboard navigation. This is an accessibility requirement, not optional.
+- **No loading states.** Replace generic circular spinners with skeleton loaders that match the layout shape.
+- **No empty states.** An empty dashboard showing nothing is a missed opportunity. Design a composed "getting started" view.
+- **No error states.** Add clear, inline error messages for forms. Do not use `window.alert()`.
+- **Dead links.** Buttons that link to `#`. Either link to real destinations or visually disable them.
+- **No indication of current page in navigation.** Style the active nav link differently so users know where they are.
+- **Scroll jumping.** Anchor clicks jump instantly. Add `scroll-behavior: smooth`.
+- **Animations using `top`, `left`, `width`, `height`.** Switch to `transform` and `opacity` for GPU-accelerated, smooth animation.
+
+### Content
+
+- **Generic names like "John Doe" or "Jane Smith".** Use diverse, realistic-sounding names.
+- **Fake round numbers like `99.99%`, `50%`, `$100.00`.** Use organic, messy data: `47.2%`, `$99.00`, `+1 (312) 847-1928`.
+- **Placeholder company names like "Acme Corp", "Nexus", "SmartFlow".** Invent contextual, believable brand names.
+- **AI copywriting cliches.** Never use "Elevate", "Seamless", "Unleash", "Next-Gen", "Game-changer", "Delve", "Tapestry", or "In the world of...". Write plain, specific language.
+- **Exclamation marks in success messages.** Remove them. Be confident, not loud.
+- **"Oops!" error messages.** Be direct: "Connection failed. Please try again."
+- **Passive voice.** Use active voice: "We couldn't save your changes" instead of "Mistakes were made."
+- **All blog post dates identical.** Randomize dates to appear real.
+- **Same avatar image for multiple users.** Use unique assets for every distinct person.
+- **Lorem Ipsum.** Never use placeholder latin text. Write real draft copy.
+- **Title Case On Every Header.** Use sentence case instead.
+
+### Component Patterns
+
+- **Generic card look (border + shadow + white background).** Remove the border, or use only background color, or use only spacing. Cards should exist only when elevation communicates hierarchy.
+- **Always one filled button + one ghost button.** Add text links or tertiary styles to reduce visual noise.
+- **Pill-shaped "New" and "Beta" badges.** Try square badges, flags, or plain text labels.
+- **Accordion FAQ sections.** Use a side-by-side list, searchable help, or inline progressive disclosure.
+- **3-card carousel testimonials with dots.** Replace with a masonry wall, embedded social posts, or a single rotating quote.
+- **Pricing table with 3 towers.** Highlight the recommended tier with color and emphasis, not just extra height.
+- **Modals for everything.** Use inline editing, slide-over panels, or expandable sections instead of popups for simple actions.
+- **Avatar circles exclusively.** Try squircles or rounded squares for a less generic look.
+- **Light/dark toggle always a sun/moon switch.** Use a dropdown, system preference detection, or integrate it into settings.
+- **Footer link farm with 4 columns.** Simplify. Focus on main navigational paths and legally required links.
+
+### Iconography
+
+- **Lucide or Feather icons exclusively.** These are the "default" AI icon choice. Use Phosphor, Heroicons, or a custom set for differentiation.
+- **Rocketship for "Launch", shield for "Security".** Replace cliche metaphors with less obvious icons (bolt, fingerprint, spark, vault).
+- **Inconsistent stroke widths across icons.** Audit all icons and standardize to one stroke weight.
+- **Missing favicon.** Always include a branded favicon.
+- **Stock "diverse team" photos.** Use real team photos, candid shots, or a consistent illustration style instead of uncanny stock imagery.
+
+### Code Quality
+
+- **Div soup.** Use semantic HTML: `<nav>`, `<main>`, `<article>`, `<aside>`, `<section>`.
+- **Inline styles mixed with CSS classes.** Move all styling to the project's styling system.
+- **Hardcoded pixel widths.** Use relative units (`%`, `rem`, `em`, `max-width`) for flexible layouts.
+- **Missing alt text on images.** Describe image content for screen readers. Never leave `alt=""` or `alt="image"` on meaningful images.
+- **Arbitrary z-index values like `9999`.** Establish a clean z-index scale in the theme/variables.
+- **Commented-out dead code.** Remove all debug artifacts before shipping.
+- **Import hallucinations.** Check that every import actually exists in `package.json` or the project dependencies.
+- **Missing meta tags.** Add proper `<title>`, `description`, `og:image`, and social sharing meta tags.
+
+### Strategic Omissions (What AI Typically Forgets)
+
+- **No legal links.** Add privacy policy and terms of service links in the footer.
+- **No "back" navigation.** Dead ends in user flows. Every page needs a way back.
+- **No custom 404 page.** Design a helpful, branded "page not found" experience.
+- **No form validation.** Add client-side validation for emails, required fields, and format checks.
+- **No "skip to content" link.** Essential for keyboard users. Add a hidden skip-link.
+- **No cookie consent.** If required by jurisdiction, add a compliant consent banner.
+
+## Upgrade Techniques
+
+When upgrading a project, pull from these high-impact techniques to replace generic patterns:
+
+### Typography Upgrades
+- **Variable font animation.** Interpolate weight or width on scroll or hover for text that feels alive.
+- **Outlined-to-fill transitions.** Text starts as a stroke outline and fills with color on scroll entry or interaction.
+- **Text mask reveals.** Large typography acting as a window to video or animated imagery behind it.
+
+### Layout Upgrades
+- **Broken grid / asymmetry.** Elements that deliberately ignore column structure — overlapping, bleeding off-screen, or offset with calculated randomness.
+- **Whitespace maximization.** Aggressive use of negative space to force focus on a single element.
+- **Parallax card stacks.** Sections that stick and physically stack over each other during scroll.
+- **Split-screen scroll.** Two halves of the screen sliding in opposite directions.
+
+### Motion Upgrades
+- **Smooth scroll with inertia.** Decouple scrolling from browser defaults for a heavier, cinematic feel.
+- **Staggered entry.** Elements cascade in with slight delays, combining Y-axis translation with opacity fade. Never mount everything at once.
+- **Spring physics.** Replace linear easing with spring-based motion for a natural, weighty feel on all interactive elements.
+- **Scroll-driven reveals.** Content entering through expanding masks, wipes, or draw-on SVG paths tied to scroll progress.
+
+### Surface Upgrades
+- **True glassmorphism.** Go beyond `backdrop-filter: blur`. Add a 1px inner border and a subtle inner shadow to simulate edge refraction.
+- **Spotlight borders.** Card borders that illuminate dynamically under the cursor.
+- **Grain and noise overlays.** A fixed, pointer-events-none overlay with subtle noise to break digital flatness.
+- **Colored, tinted shadows.** Shadows that carry the hue of the background rather than using generic black.
+
+## Fix Priority
+
+Apply changes in this order for maximum visual impact with minimum risk:
+
+1. **Font swap** — biggest instant improvement, lowest risk
+2. **Color palette cleanup** — remove clashing or oversaturated colors
+3. **Hover and active states** — makes the interface feel alive
+4. **Layout and spacing** — proper grid, max-width, consistent padding
+5. **Replace generic components** — swap cliche patterns for modern alternatives
+6. **Add loading, empty, and error states** — makes it feel finished
+7. **Polish typography scale and spacing** — the premium final touch
+
+## Rules
+
+- Work with the existing tech stack. Do not migrate frameworks or styling libraries.
+- Do not break existing functionality. Test after every change.
+- Before importing any new library, check the project's dependency file first.
+- If the project uses Tailwind, check the version (v3 vs v4) before modifying config.
+- If the project has no framework, use vanilla CSS.
+- Keep changes reviewable and focused. Small, targeted improvements over big rewrites.

.claude/skills/stitch-design-taste/DESIGN.md

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+# Design System: Taste Standard
+**Skill:** stitch-design-taste
+
+---
+
+## Configuration — Set Your Style
+Adjust these dials before using this design system. They control how creative, dense, and animated the output should be. Pick the level that fits your project.
+
+| Dial | Level | Description |
+|------|-------|-------------|
+| **Creativity** | `8` | `1` = Ultra-minimal, Swiss, silent, monochrome. `5` = Balanced, clean but with personality. `10` = Expressive, editorial, bold typography experiments, inline images in headlines, strong asymmetry. Default: `8` |
+| **Density** | `4` | `1` = Gallery-airy, massive whitespace. `5` = Balanced sections. `10` = Cockpit-dense, data-heavy. Default: `4` |
+| **Variance** | `8` | `1` = Predictable, symmetric grids. `5` = Subtle offsets. `10` = Artsy chaotic, no two sections alike. Default: `8` |
+| **Motion Intent** | `6` | `1` = Static, no animation noted. `5` = Subtle hover/entrance cues. `10` = Cinematic orchestration noted in every component. Default: `6` |
+
+> **How to use:** Change the numbers above to match your project's vibe. At **Creativity 1–3**, the system produces clean, quiet, Notion-like interfaces. At **Creativity 7–10**, expect inline image typography, dramatic scale contrast, and strong editorial layouts. The rest of the rules below adapt to your chosen levels.
+
+---
+
+## 1. Visual Theme & Atmosphere
+A restrained, gallery-airy interface with confident asymmetric layouts and fluid spring-physics motion. The atmosphere is clinical yet warm — like a well-lit architecture studio where every element earns its place through function. Density is balanced (Level 4), variance runs high (Level 8) to prevent symmetrical boredom, and motion is fluid but never theatrical (Level 6). The overall impression: expensive, intentional, alive.
+
+## 2. Color Palette & Roles
+- **Canvas White** (#F9FAFB) — Primary background surface. Warm-neutral, never clinical blue-white
+- **Pure Surface** (#FFFFFF) — Card and container fill. Used with whisper shadow for elevation
+- **Charcoal Ink** (#18181B) — Primary text. Zinc-950 depth — never pure black
+- **Steel Secondary** (#71717A) — Body text, descriptions, metadata. Zinc-500 warmth
+- **Muted Slate** (#94A3B8) — Tertiary text, timestamps, disabled states
+- **Whisper Border** (rgba(226,232,240,0.5)) — Card borders, structural 1px lines. Semi-transparent for depth
+- **Diffused Shadow** (rgba(0,0,0,0.05)) — Card elevation. Wide-spreading, 40px blur, -15px offset. Never harsh
+
+### Accent Selection (Pick ONE per project)
+- **Emerald Signal** (#10B981) — For growth, success, positive data dashboards
+- **Electric Blue** (#3B82F6) — For productivity, SaaS, developer tools
+- **Deep Rose** (#E11D48) — For creative, editorial, fashion-adjacent projects
+- **Amber Warmth** (#F59E0B) — For community, social, warm-toned products
+
+### Banned Colors
+- Purple/Violet neon gradients — the "AI Purple" aesthetic
+- Pure Black (#000000) — always Off-Black or Zinc-950
+- Oversaturated accents above 80% saturation
+- Mixed warm/cool gray systems within one project
+
+## 3. Typography Rules
+- **Display:** `Geist`, `Satoshi`, `Cabinet Grotesk`, or `Outfit` — Track-tight (`-0.025em`), controlled fluid scale, weight-driven hierarchy (700–900). Not screaming. Leading compressed (`1.1`). Alternatives forced — `Inter` is BANNED for premium contexts
+- **Body:** Same family at weight 400 — Relaxed leading (`1.65`), 65ch max-width, Steel Secondary color (#71717A)
+- **Mono:** `Geist Mono` or `JetBrains Mono` — For code blocks, metadata, timestamps. When density exceeds Level 7, all numbers switch to monospace
+- **Scale:** Display at `clamp(2.25rem, 5vw, 3.75rem)`. Body at `1rem/1.125rem`. Mono metadata at `0.8125rem`
+
+### Banned Fonts
+- `Inter` — banned everywhere in premium/creative contexts
+- Generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`, `Palatino`) — BANNED. If serif is needed for editorial/creative, use only distinctive modern serifs like `Fraunces`, `Gambarino`, `Editorial New`, or `Instrument Serif`. Never use default browser serif stacks. Serif is always BANNED in dashboards or software UIs regardless
+
+## 4. Component Stylings
+* **Buttons:** Flat surface, no outer glow. Primary: accent fill with white text. Secondary: ghost/outline. Active state: `-1px translateY` or `scale(0.98)` for tactile push. Hover: subtle background shift, never glow
+* **Cards/Containers:** Generously rounded corners (`2.5rem`). Pure white fill. Whisper border (`1px`, semi-transparent). Diffused shadow (`0 20px 40px -15px rgba(0,0,0,0.05)`). Internal padding `2rem–2.5rem`. Used ONLY when elevation communicates hierarchy — high-density layouts replace cards with `border-top` dividers or negative space
+* **Inputs/Forms:** Label positioned above input. Helper text optional. Error text below in Deep Rose. Focus ring in accent color, `2px` offset. No floating labels. Standard `0.5rem` gap between label-input-error stack
+* **Navigation:** Sleek, sticky. Icons scale on hover (Dock Magnification optional). No hamburger on desktop. Clean horizontal with generous spacing
+* **Loaders:** Skeletal shimmer matching exact layout dimensions and rounded corners. Shifting light reflection across placeholder shapes. Never circular spinners
+* **Empty States:** Composed illustration or icon composition with guidance text. Never just "No data found"
+* **Error States:** Inline, contextual. Red accent underline or border. Clear recovery action
+
+## 5. Hero Section
+The Hero is the first impression — it must be striking, creative, and never generic.
+- **Inline Image Typography:** Embed small, contextual photos or visuals directly between words or letters in the headline. Example: "We build [photo of hands typing] digital [photo of screen] products" — images sit inline at type-height, rounded, acting as visual punctuation between words. This is the signature creative technique
+- **No Overlapping Elements:** Text must never overlap images or other text. Every element has its own clear spatial zone. No z-index stacking of content layers, no absolute-positioned headlines over images. Clean separation always
+- **No Filler Text:** "Scroll to explore", "Swipe down", scroll arrow icons, bouncing chevrons, and any instructional UI chrome are BANNED. The user knows how to scroll. Let the content pull them in naturally
+- **Asymmetric Structure:** Centered Hero layouts are BANNED at this variance level. Use Split Screen (50/50), Left-Aligned text / Right visual, or Asymmetric Whitespace with large empty zones
+- **CTA Restraint:** Maximum one primary CTA button. No secondary "Learn more" links. No redundant micro-copy below the headline
+
+## 6. Layout Principles
+- **Grid-First:** CSS Grid for all structural layouts. Never flexbox percentage math (`calc(33% - 1rem)` is BANNED)
+- **No Overlapping:** Elements must never overlap each other. No absolute-positioned layers stacking content on content. Every element occupies its own grid cell or flow position. Clean, separated spatial zones
+- **Feature Sections:** The "3 equal cards in a row" pattern is BANNED. Use 2-column Zig-Zag, asymmetric Bento grids (2fr 1fr 1fr), or horizontal scroll galleries
+- **Containment:** All content within `max-width: 1400px`, centered. Generous horizontal padding (`1rem` mobile, `2rem` tablet, `4rem` desktop)
+- **Full-Height:** Use `min-height: 100dvh` — never `height: 100vh` (iOS Safari address bar jump)
+- **Bento Architecture:** For feature grids, use Row 1: 3 columns | Row 2: 2 columns (70/30 split). Each tile contains a perpetual micro-animation
+
+## 7. Responsive Rules
+Every screen must work flawlessly across all viewports. **Responsive is not optional — it is a hard requirement. Every single element must be tested at 375px, 768px, and 1440px.**
+- **Mobile-First Collapse (< 768px):** All multi-column layouts collapse to a strict single column. `width: 100%`, `padding: 1rem`, `gap: 1.5rem`. No exceptions
+- **No Horizontal Scroll:** Horizontal overflow on mobile is a critical failure. All elements must fit within viewport width. If any element causes horizontal scroll, the design is broken
+- **Typography Scaling:** Headlines scale down gracefully via `clamp()`. Body text stays `1rem` minimum. Never shrink body below `14px`. Headlines must remain readable on 375px screens
+- **Touch Targets:** All interactive elements minimum `44px` tap target. Generous spacing between clickable items. Buttons must be full-width on mobile
+- **Image Behavior:** Hero and inline images scale proportionally. Inline typography images (photos between words) stack below the headline on mobile instead of inline
+- **Navigation:** Desktop horizontal nav collapses to a clean mobile menu (slide-in or full-screen overlay). No tiny hamburger icons without labels
+- **Cards & Grids:** Bento grids and asymmetric layouts revert to stacked single-column cards with full-width. Maintain internal padding (`1rem`)
+- **Spacing Consistency:** Vertical section gaps reduce proportionally on mobile (`clamp(3rem, 8vw, 6rem)`). Never cramped, never excessively airy
+- **Testing Viewports:** Designs must be verified at: `375px` (iPhone SE), `390px` (iPhone 14), `768px` (iPad), `1024px` (small laptop), `1440px` (desktop)
+
+## 8. Motion & Interaction (Code-Phase Intent)
+> **Note:** Stitch generates static screens — it does not animate. This section documents the **intended motion behavior** so that the coding agent (Antigravity, Cursor, etc.) knows exactly how to implement animations when building the exported design into a live product.
+
+- **Physics Engine:** Spring-based exclusively. `stiffness: 100, damping: 20`. No linear easing anywhere. Premium, weighty feel on all interactive elements
+- **Perpetual Micro-Loops:** Every active dashboard component has an infinite-loop state — Pulse on status dots, Typewriter on search bars, Float on feature icons, Shimmer on loading states
+- **Staggered Orchestration:** Lists and grids mount with cascaded delays (`animation-delay: calc(var(--index) * 100ms)`). Waterfall reveals, never instant mount
+- **Layout Transitions:** Smooth re-ordering via shared element IDs. Items swap positions with physics, simulating real-time intelligence
+- **Hardware Rules:** Animate ONLY `transform` and `opacity`. Never `top`, `left`, `width`, `height`. Grain/noise filters on fixed, pointer-events-none pseudo-elements only
+- **Performance:** CPU-heavy perpetual animations isolated in microscopic leaf components. Never trigger parent re-renders. Target 60fps minimum
+
+## 9. Anti-Patterns (Banned)
+- No emojis — anywhere in UI, code, or alt text
+- No `Inter` font — use `Geist`, `Outfit`, `Cabinet Grotesk`, `Satoshi`
+- No generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`) — if serif is needed, use distinctive modern serifs only (`Fraunces`, `Instrument Serif`)
+- No pure black (`#000000`) — Off-Black or Zinc-950 only
+- No neon outer glows or default box-shadow glows
+- No oversaturated accent colors above 80%
+- No excessive gradient text on large headers
+- No custom mouse cursors
+- No overlapping elements — text never overlaps images or other content. Clean spatial separation always
+- No 3-column equal card layouts for features
+- No centered Hero sections (at this variance level)
+- No filler UI text: "Scroll to explore", "Swipe down", "Discover more below", scroll arrows, bouncing chevrons — all BANNED
+- No generic names: "John Doe", "Sarah Chan", "Acme", "Nexus", "SmartFlow"
+- No fake round numbers: `99.99%`, `50%`, `1234567` — use organic data: `47.2%`, `+1 (312) 847-1928`
+- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen", "Revolutionize"
+- No broken Unsplash links — use `picsum.photos/seed/{id}/800/600` or SVG UI Avatars
+- No generic `shadcn/ui` defaults — customize radii, colors, shadows to match this system
+- No `z-index` spam — use only for Navbar, Modal, Overlay layer contexts
+- No `h-screen` — always `min-h-[100dvh]`
+- No circular loading spinners — skeletal shimmer only

.claude/skills/stitch-design-taste/SKILL.md

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+---
+name: stitch-design-taste
+description: Semantic Design System Skill for Google Stitch. Generates agent-friendly DESIGN.md files that enforce premium, anti-generic UI standards — strict typography, calibrated color, asymmetric layouts, perpetual micro-motion, and hardware-accelerated performance.
+---
+
+# Stitch Design Taste — Semantic Design System Skill
+
+## Overview
+This skill generates `DESIGN.md` files optimized for Google Stitch screen generation. It translates the battle-tested anti-slop frontend engineering directives into Stitch's native semantic design language — descriptive, natural-language rules paired with precise values that Stitch's AI agent can interpret to produce premium, non-generic interfaces.
+
+The generated `DESIGN.md` serves as the **single source of truth** for prompting Stitch to generate new screens that align with a curated, high-agency design language. Stitch interprets design through **"Visual Descriptions"** supported by specific color values, typography specs, and component behaviors.
+
+## Prerequisites
+- Access to Google Stitch via [labs.google.com/stitch](https://labs.google.com/stitch)
+- Optionally: Stitch MCP Server for programmatic integration with Cursor, Antigravity, or Gemini CLI
+
+## The Goal
+Generate a `DESIGN.md` file that encodes:
+1. **Visual atmosphere** — the mood, density, and design philosophy
+2. **Color calibration** — neutrals, accents, and banned patterns with hex codes
+3. **Typographic architecture** — font stacks, scale hierarchy, and anti-patterns
+4. **Component behaviors** — buttons, cards, inputs with interaction states
+5. **Layout principles** — grid systems, spacing philosophy, responsive strategy
+6. **Motion philosophy** — animation engine specs, spring physics, perpetual micro-interactions
+7. **Anti-patterns** — explicit list of banned AI design clichés
+
+## Analysis & Synthesis Instructions
+
+### 1. Define the Atmosphere
+Evaluate the target project's intent. Use evocative adjectives from the taste spectrum:
+- **Density:** "Art Gallery Airy" (1–3) → "Daily App Balanced" (4–7) → "Cockpit Dense" (8–10)
+- **Variance:** "Predictable Symmetric" (1–3) → "Offset Asymmetric" (4–7) → "Artsy Chaotic" (8–10)
+- **Motion:** "Static Restrained" (1–3) → "Fluid CSS" (4–7) → "Cinematic Choreography" (8–10)
+
+Default baseline: Variance 8, Motion 6, Density 4. Adapt dynamically based on user's vibe description.
+
+### 2. Map the Color Palette
+For each color provide: **Descriptive Name** + **Hex Code** + **Functional Role**.
+
+**Mandatory constraints:**
+- Maximum 1 accent color. Saturation below 80%
+- The "AI Purple/Blue Neon" aesthetic is strictly BANNED — no purple button glows, no neon gradients
+- Use absolute neutral bases (Zinc/Slate) with high-contrast singular accents
+- Stick to one palette for the entire output — no warm/cool gray fluctuation
+- Never use pure black (`#000000`) — use Off-Black, Zinc-950, or Charcoal
+
+### 3. Establish Typography Rules
+- **Display/Headlines:** Track-tight, controlled scale. Not screaming. Hierarchy through weight and color, not just massive size
+- **Body:** Relaxed leading, max 65 characters per line
+- **Font Selection:** `Inter` is BANNED for premium/creative contexts. Force unique character: `Geist`, `Outfit`, `Cabinet Grotesk`, or `Satoshi`
+- **Serif Ban:** Generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`, `Palatino`) are BANNED. If serif is needed for editorial/creative contexts, use only distinctive modern serifs: `Fraunces`, `Gambarino`, `Editorial New`, or `Instrument Serif`. Serif is always BANNED in dashboards or software UIs
+- **Dashboard Constraint:** Use Sans-Serif pairings exclusively (`Geist` + `Geist Mono` or `Satoshi` + `JetBrains Mono`)
+- **High-Density Override:** When density exceeds 7, all numbers must use Monospace
+
+### 4. Define the Hero Section
+The Hero is the first impression and must be creative, striking, and never generic:
+- **Inline Image Typography:** Embed small, contextual photos or visuals directly between words or letters in the headline. Images sit inline at type-height, rounded, acting as visual punctuation. This is the signature creative technique
+- **No Overlapping:** Text must never overlap images or other text. Every element occupies its own clean spatial zone
+- **No Filler Text:** "Scroll to explore", "Swipe down", scroll arrow icons, bouncing chevrons are BANNED. The content should pull users in naturally
+- **Asymmetric Structure:** Centered Hero layouts BANNED when variance exceeds 4
+- **CTA Restraint:** Maximum one primary CTA. No secondary "Learn more" links
+
+### 5. Describe Component Stylings
+For each component type, describe shape, color, shadow depth, and interaction behavior:
+- **Buttons:** Tactile push feedback on active state. No neon outer glows. No custom mouse cursors
+- **Cards:** Use ONLY when elevation communicates hierarchy. Tint shadows to background hue. For high-density layouts, replace cards with border-top dividers or negative space
+- **Inputs/Forms:** Label above input, helper text optional, error text below. Standard gap spacing
+- **Loading States:** Skeletal loaders matching layout dimensions — no generic circular spinners
+- **Empty States:** Composed compositions indicating how to populate data
+- **Error States:** Clear, inline error reporting
+
+### 6. Define Layout Principles
+- No overlapping elements — every element occupies its own clear spatial zone. No absolute-positioned content stacking
+- Centered Hero sections are BANNED when variance exceeds 4 — force Split Screen, Left-Aligned, or Asymmetric Whitespace
+- The generic "3 equal cards horizontally" feature row is BANNED — use 2-column Zig-Zag, asymmetric grid, or horizontal scroll
+- CSS Grid over Flexbox math — never use `calc()` percentage hacks
+- Contain layouts using max-width constraints (e.g., 1400px centered)
+- Full-height sections must use `min-h-[100dvh]` — never `h-screen` (iOS Safari catastrophic jump)
+
+### 7. Define Responsive Rules
+Every design must work across all viewports:
+- **Mobile-First Collapse (< 768px):** All multi-column layouts collapse to single column. No exceptions
+- **No Horizontal Scroll:** Horizontal overflow on mobile is a critical failure
+- **Typography Scaling:** Headlines scale via `clamp()`. Body text minimum `1rem`/`14px`
+- **Touch Targets:** All interactive elements minimum `44px` tap target
+- **Image Behavior:** Inline typography images (photos between words) stack below headline on mobile
+- **Navigation:** Desktop horizontal nav collapses to clean mobile menu
+- **Spacing:** Vertical section gaps reduce proportionally (`clamp(3rem, 8vw, 6rem)`)
+
+### 8. Encode Motion Philosophy
+- **Spring Physics default:** `stiffness: 100, damping: 20` — premium, weighty feel. No linear easing
+- **Perpetual Micro-Interactions:** Every active component should have an infinite loop state (Pulse, Typewriter, Float, Shimmer)
+- **Staggered Orchestration:** Never mount lists instantly — use cascade delays for waterfall reveals
+- **Performance:** Animate exclusively via `transform` and `opacity`. Never animate `top`, `left`, `width`, `height`. Grain/noise filters on fixed pseudo-elements only
+
+### 9. List Anti-Patterns (AI Tells)
+Encode these as explicit "NEVER DO" rules in the DESIGN.md:
+- No emojis anywhere
+- No `Inter` font
+- No generic serif fonts (`Times New Roman`, `Georgia`, `Garamond`) — distinctive modern serifs only if needed
+- No pure black (`#000000`)
+- No neon/outer glow shadows
+- No oversaturated accents
+- No excessive gradient text on large headers
+- No custom mouse cursors
+- No overlapping elements — clean spatial separation always
+- No 3-column equal card layouts
+- No generic names ("John Doe", "Acme", "Nexus")
+- No fake round numbers (`99.99%`, `50%`)
+- No AI copywriting clichés ("Elevate", "Seamless", "Unleash", "Next-Gen")
+- No filler UI text: "Scroll to explore", "Swipe down", scroll arrows, bouncing chevrons
+- No broken Unsplash links — use `picsum.photos` or SVG avatars
+- No centered Hero sections (for high-variance projects)
+
+## Output Format (DESIGN.md Structure)
+
+```markdown
+# Design System: [Project Title]
+
+## 1. Visual Theme & Atmosphere
+(Evocative description of the mood, density, variance, and motion intensity.
+Example: "A restrained, gallery-airy interface with confident asymmetric layouts
+and fluid spring-physics motion. The atmosphere is clinical yet warm — like a
+well-lit architecture studio.")
+
+## 2. Color Palette & Roles
+- **Canvas White** (#F9FAFB) — Primary background surface
+- **Pure Surface** (#FFFFFF) — Card and container fill
+- **Charcoal Ink** (#18181B) — Primary text, Zinc-950 depth
+- **Muted Steel** (#71717A) — Secondary text, descriptions, metadata
+- **Whisper Border** (rgba(226,232,240,0.5)) — Card borders, 1px structural lines
+- **[Accent Name]** (#XXXXXX) — Single accent for CTAs, active states, focus rings
+(Max 1 accent. Saturation < 80%. No purple/neon.)
+
+## 3. Typography Rules
+- **Display:** [Font Name] — Track-tight, controlled scale, weight-driven hierarchy
+- **Body:** [Font Name] — Relaxed leading, 65ch max-width, neutral secondary color
+- **Mono:** [Font Name] — For code, metadata, timestamps, high-density numbers
+- **Banned:** Inter, generic system fonts for premium contexts. Serif fonts banned in dashboards.
+
+## 4. Component Stylings
+* **Buttons:** Flat, no outer glow. Tactile -1px translate on active. Accent fill for primary, ghost/outline for secondary.
+* **Cards:** Generously rounded corners (2.5rem). Diffused whisper shadow. Used only when elevation serves hierarchy. High-density: replace with border-top dividers.
+* **Inputs:** Label above, error below. Focus ring in accent color. No floating labels.
+* **Loaders:** Skeletal shimmer matching exact layout dimensions. No circular spinners.
+* **Empty States:** Composed, illustrated compositions — not just "No data" text.
+
+## 5. Layout Principles
+(Grid-first responsive architecture. Asymmetric splits for Hero sections.
+Strict single-column collapse below 768px. Max-width containment.
+No flexbox percentage math. Generous internal padding.)
+
+## 6. Motion & Interaction
+(Spring physics for all interactive elements. Staggered cascade reveals.
+Perpetual micro-loops on active dashboard components. Hardware-accelerated
+transforms only. Isolated Client Components for CPU-heavy animations.)
+
+## 7. Anti-Patterns (Banned)
+(Explicit list of forbidden patterns: no emojis, no Inter, no pure black,
+no neon glows, no 3-column equal grids, no AI copywriting clichés,
+no generic placeholder names, no broken image links.)
+```
+
+## Best Practices
+- **Be Descriptive:** "Deep Charcoal Ink (#18181B)" — not just "dark text"
+- **Be Functional:** Explain what each element is used for
+- **Be Consistent:** Same terminology throughout the document
+- **Be Precise:** Include exact hex codes, rem values, pixel values in parentheses
+- **Be Opinionated:** This is not a neutral template — it enforces a specific, premium aesthetic
+
+## Tips for Success
+1. Start with the atmosphere — understand the vibe before detailing tokens
+2. Look for patterns — identify consistent spacing, sizing, and styling
+3. Think semantically — name colors by purpose, not just appearance
+4. Consider hierarchy — document how visual weight communicates importance
+5. Encode the bans — anti-patterns are as important as the rules themselves
+
+## Common Pitfalls to Avoid
+- Using technical jargon without translation ("rounded-xl" instead of "generously rounded corners")
+- Omitting hex codes or using only descriptive names
+- Forgetting functional roles of design elements
+- Being too vague in atmosphere descriptions
+- Ignoring the anti-pattern list — these are what make the output premium
+- Defaulting to generic "safe" designs instead of enforcing the curated aesthetic

CHANGES.MD

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+# Homepage Refinement Change Log
+
+This file tracks the conversion and design-system refinement pass applied to the Goodwalk marketing site.
+
+The aim is not a brand reset. The aim is to preserve the current warmth and premium positioning while moving the interface toward quieter confidence.
+
+## Goals
+
+- improve clarity
+- improve trust pacing
+- reduce decision friction
+- improve conversion flow
+- keep the existing brand emotionally recognizable
+
+## Implemented
+
+### Homepage sequence
+
+Proposed:
+
+- move the founder story later so visitors understand the offer before the personal narrative
+
+Implemented:
+
+- reordered the homepage to `Hero -> Services -> How It Works -> Testimonials -> Founder -> Values -> Booking -> Info`
+
+Files:
+
+- `src/routes/+page.svelte`
+
+Motive:
+
+- improves speed of understanding
+- makes the founder section reinforce trust instead of carrying early explanation
+
+### Hero simplification
+
+Proposed:
+
+- reduce competing proof and CTA layers
+- keep one dominant action and one quieter secondary action
+
+Implemented:
+
+- removed the floating pill from the rendered hero
+- turned proof chips into a visible trust row
+- softened the review CTA treatment
+- changed the secondary CTA from a full outline button to a quieter text action
+- softened the hero overlay for a calmer premium tone
+
+Files:
+
+- `src/lib/components/HeroSection.svelte`
+- `src/lib/styles/sections.css`
+- `src/lib/styles/responsive.css`
+
+Motive:
+
+- clearer hierarchy
+- less visual competition
+- more premium restraint
+
+### Service card decision reduction
+
+Proposed:
+
+- reduce the two-CTA pattern on each service card
+- help users qualify the right service faster
+- make the section feel like guidance toward the right care relationship, not a pricing grid
+
+Implemented:
+
+- added “best for” qualification copy to core services
+- made the service title the detail path
+- removed the explicit secondary detail CTA from the action stack
+- kept one dominant CTA: `Book a Meet & Greet`
+- added softer exploratory CTAs tailored to each service
+- introduced a subtle featured treatment for Pack Walks as the signature Tiny Gang offer
+- softened pricing so it reads as supporting information rather than the main focal point
+- added a small in-card `What to expect` disclosure for progressive exploration
+- rewrote service support copy to sound more experiential and more recognisably Goodwalk
+- shifted the card reading pattern toward Apple-like editorial hierarchy: centred service titles, left-aligned supporting copy, left-aligned cues, and left-aligned disclosure content
+- increased the presence of Goodwalk green and yellow in badges and icon treatments so the section feels more ownable
+- tightened internal spacing so the left-aligned content reads more like an editorial card than a converted centred layout
+- fixed the icon treatment so the icons inside the green bubbles render in Goodwalk yellow consistently
+- changed the desktop card group to behave more like a connected service gateway surface, with clearer tile-level affordance toward the service pages and a separate booking action beneath
+- added subtle per-card tinting so the joined desktop group still gives each service its own identity
+- changed `What to expect` into a desktop popover-style disclosure so it no longer disturbs the surrounding card layout, while keeping a normal stacked disclosure on mobile
+
+Files:
+
+- `src/lib/components/ServicesSection.svelte`
+
+Motive:
+
+- lowers micro-decision fatigue
+- improves service comprehension
+- keeps the cards calmer and more conversion-oriented
+
+### Testimonials simplification
+
+Proposed:
+
+- replace the busier carousel treatment with calmer editorial proof
+- remove decorative elements that weaken quiet confidence
+
+Implemented:
+
+- replaced the carousel structure with one featured testimonial plus two supporting testimonial cards
+- removed arrows and the `WOOF` decorative motif
+- kept the Google reviews CTA as the primary proof action
+- demoted Instagram to a lower-emphasis follow-up link
+
+Files:
+
+- `src/lib/components/TestimonialsSection.svelte`
+
+Motive:
+
+- trust should feel effortless, not performative
+- calmer proof improves credibility
+- simpler structure improves readability on desktop and mobile
+
+### Founder section reframing
+
+Proposed:
+
+- frame the founder section around trust value instead of biography
+
+Implemented:
+
+- changed the kicker from `Founder story` to `Why owners trust Aless`
+- adjusted the mobile supporting caption toward relationship-led care
+
+Files:
+
+- `src/lib/components/FounderStorySection.svelte`
+
+Motive:
+
+- preserves warmth
+- makes the section more conversion-relevant
+
+### Booking step-one friction reduction
+
+Proposed:
+
+- make step one feel lighter
+- avoid presenting general enquiry as equal-weight complexity
+- reduce repeated service selection when intent is already known
+
+Implemented:
+
+- replaced the prominent enquiry-type radio group with lighter inline switching
+- added a simpler general-enquiry alternate path
+- added a locked service summary state when a service is preselected from a service card
+- added a `Change` action instead of forcing the full selector immediately
+
+Files:
+
+- `src/lib/components/BookingSection.svelte`
+- `src/lib/styles/forms.css`
+- `src/lib/styles/responsive.css`
+
+Motive:
+
+- lowers perceived effort
+- improves continuity from service card to form
+- keeps flexibility without overloading first-time visitors
+
+### Navigation ribbon simplification
+
+Proposed:
+
+- reduce the ribbon from multiple simultaneous trust claims to one calm reassurance line
+
+Implemented:
+
+- replaced the three-part ribbon with one single message
+- simplified ribbon spacing and mobile behavior
+
+Files:
+
+- `src/lib/components/Header.svelte`
+- `src/lib/styles/layout.css`
+
+Motive:
+
+- reduces visual noise
+- improves header calmness
+- supports the “quiet confidence” direction
+
+### Sticky mobile CTA softening
+
+Proposed:
+
+- keep the mobile CTA behavior
+- make the visual treatment less app-like
+
+Implemented:
+
+- reduced blur
+- reduced shadow weight
+- slightly reduced CTA scale
+- softened spacing and prominence
+
+Files:
+
+- `src/lib/components/MobileBookBar.svelte`
+
+Motive:
+
+- preserves conversion utility
+- reduces mobile pressure
+
+## Proposed But Not Implemented In This Pass
+
+### Full design-token normalization
+
+Proposed:
+
+- formalize card families
+- normalize radius and shadow tokens site-wide
+- standardize section spacing more broadly
+
+Status:
+
+- not fully implemented
+
+Reason:
+
+- requires a broader system sweep than this homepage-focused refinement pass
+
+### Values section copy rewrite
+
+Proposed:
+
+- make every value explicitly outcome-led for owners
+
+Status:
+
+- not implemented
+
+Reason:
+
+- content should be reviewed carefully rather than inferred too aggressively in code
+
+### FAQ and areas structural split
+
+Proposed:
+
+- separate service-area information from FAQs into clearer blocks
+
+Status:
+
+- not implemented
+
+Reason:
+
+- lower impact than upper-funnel and booking refinements
+
+### Deeper founder copy restructuring
+
+Proposed:
+
+- compress narrative into shorter paragraphs and trust-led bullets
+
+Status:
+
+- partially implemented through framing changes only
+
+Reason:
+
+- needs a more deliberate copy pass
+
+## Verification Notes
+
+Verified in this pass:
+
+- homepage section order
+- changed component structure
+- style/class consistency for edited sections
+
+Not fully verified in this pass:
+
+- unrestricted `npm run check`
+
+Reason:
+
+- previous full check attempts were interrupted by sandbox and permission-related environment issues rather than template-level errors
+
+## Summary
+
+This pass moves the site toward:
+
+- calmer hierarchy
+- stronger service comprehension
+- better trust pacing
+- lower-friction action
+- a more premium and less over-instrumented feel
+
+It does that without redesigning the brand from scratch.

Dockerfile

@@ -1,16 +1,35 @@
-ARG APP_VERSION=4.0.2
+# syntax=docker/dockerfile:1.7
+ARG APP_VERSION=4.0.1
 
 FROM node:22-alpine AS builder
 ARG APP_VERSION
 
 WORKDIR /app
 
-COPY package.json ./
-RUN npm install
+# 1. Dependencies — only re-runs when package*.json change.
+COPY package.json package-lock.json ./
+RUN npm ci
 
+# 2. Image assets in their own layer. Enhanced-img content-hashes its inputs,
+#    so when these files are unchanged the BuildKit cache mount below replays
+#    the previous WebP/AVIF outputs instead of regenerating them.
+COPY src/lib/images ./src/lib/images
+COPY static ./static
+
+# 3. Build config (changes rarely).
+COPY svelte.config.js vite.config.ts tsconfig.json ./
+
+# 4. Everything else. Component-only edits invalidate this layer but the vite
+#    transform cache below keeps the expensive image pipeline warm.
 COPY . .
-RUN node --experimental-strip-types scripts/export-homepage-content.mjs
-RUN npm run build
+
+RUN node --experimental-strip-types --import="file:///app/scripts/sveltekit-resolver.mjs" scripts/export-homepage-content.mjs
+
+# Persist vite's transform cache across builds. Enhanced-img stores its
+# generated raster variants here keyed by source-image hash, so unchanged
+# images skip the sharp/resize/encode pass entirely.
+RUN --mount=type=cache,target=/app/node_modules/.vite,sharing=locked \
+    npm run build
 
 FROM node:22-alpine AS runner
 ARG APP_VERSION

SEO-AUDIT.MD

@@ -0,0 +1,424 @@
+ goodwalk.co.nz — Full SEO Audit Report
+
+  Date: 12 May 2026 | Site: Auckland dog walking service (SvelteKit + NGINX) | Auditor: 9 specialist subagents run in parallel
+
+  ---
+  SEO Health Score: 60 / 100
+
+  ┌──────────────────────────┬────────┬───────┬───────────┐
+  │         Category         │ Weight │ Score │ Weighted  │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ Content Quality          │ 23%    │ 68    │ 15.6      │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ Technical SEO            │ 22%    │ 52    │ 11.4      │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ On-Page SEO              │ 20%    │ 62    │ 12.4      │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ Schema / Structured Data │ 10%    │ 58    │ 5.8       │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ Performance (CWV)        │ 10%    │ 62    │ 6.2       │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ AI Search Readiness      │ 10%    │ 51    │ 5.1       │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ Images                   │ 5%     │ 65    │ 3.3       │
+  ├──────────────────────────┼────────┼───────┼───────────┤
+  │ TOTAL                    │        │       │ 59.8 → 60 │
+  └──────────────────────────┴────────┴───────┴───────────┘
+
+  ▎ The score is dragged down by one dominant structural issue: all 17 location pages are noindex. Remove that single directive and the score jumps ~8 points immediately.
+
+  ---
+  CRITICAL Issues (Fix Immediately)
+
+  C-1 — All 17 location pages are noindex
+
+  File: src/routes/locations/[suburb]/+page.svelte line ~23
+
+  Every suburb page (/locations/mt-eden, /locations/kingsland, etc.) has noindex set. These are Goodwalk's primary local SEO assets — suburb-specific content, Service schema, BreadcrumbList, targeted H1s — and none of
+  it is visible to Google. This is the largest single SEO issue on the site.
+
+  Fix: Remove noindex from the <SeoHead> call. One line change, high impact.
+
+  C-2 — Location pages missing from sitemap
+
+  File: src/routes/sitemap.xml/+server.ts
+
+  The sitemap deliberately excludes /locations/*. After unblocking indexation (C-1), Google discovery will be slow without sitemap inclusion.
+
+  Fix: Import locationPages from $lib/content/locations and generate dynamic sitemap entries for all 17 suburb URLs.
+
+  C-3 — reviewCount in schema is 4 when business has 30+ Google reviews
+
+  File: src/routes/+page.svelte ~line 101
+
+  reviewCount is hardcoded to String(data.content.testimonials.length) which resolves to "4". The site claims "30+ five-star Google reviews" in visible copy. Emitting reviewCount: "4" suppresses rich result eligibility
+  and creates a factual schema/content discrepancy.
+
+  Fix: Change to a static "30" floor value or a content-managed field.
+
+  ---
+  HIGH Priority (Fix Within 1 Week)
+
+  H-1 — Homepage suburb list not linked to location pages
+
+  File: src/lib/content/homepage.ts, InfoSection component
+
+  The info.suburbs string is plain text — not hyperlinks. Even after fixing C-1, Google won't easily discover or distribute PageRank to location pages without internal links from the homepage. This is the fastest way to
+   give location pages authority.
+
+  Fix: Render each suburb as <a href="/locations/{slug}"> in the InfoSection.
+
+  H-2 — Font Awesome npm import is killing performance
+
+  File: src/routes/+layout.svelte
+
+  Three FontAwesome CSS files (fontawesome.min.css, solid.min.css, brands.min.css) are imported globally for ~8 icons. Combined with 9 @fontsource weight files (Readex Pro × 4, Unbounded × 4, Fredoka × 1), this is
+  estimated at 600–900 KB uncompressed CSS + WOFF2 on every page. This is the single largest performance bottleneck and the highest-ROI fix.
+
+  Fix: Replace Font Awesome with inline SVG components for the specific icons used. Drop unused font weights.
+
+  H-3 — Hero image preload is broken
+
+  File: src/lib/components/SeoHead.svelte
+
+  <link rel="preload" as="image"> points to the raw .png file, but @sveltejs/enhanced-img generates AVIF/WebP variants that the browser actually uses. The preload wastes bandwidth fetching the PNG while the actual LCP
+  element loads later. The fetchpriority="high" on the <enhanced:img> already handles this correctly.
+
+  Fix: Remove the <link rel="preload"> from SeoHead when preloadImage=true — rely solely on fetchpriority="high" on the image element.
+
+  H-4 — Schema missing @id node stitching
+
+  File: src/routes/+page.svelte, src/routes/[slug]/+page.svelte, src/lib/seo.ts
+
+  No schema block uses @id URIs, so Google cannot link the LocalBusiness entity to the Service blocks across pages — they're treated as unrelated graphs. This weakens Knowledge Graph entity consolidation significantly.
+
+  Fix:
+  - Add "@id": "https://www.goodwalk.co.nz/#business" to the LocalBusiness block
+  - Reference it as "provider": {"@id": "https://www.goodwalk.co.nz/#business"} in every Service block
+
+  H-5 — @type: LocalBusiness too generic — missing PetCareService
+
+  File: src/routes/+page.svelte ~line 41
+
+  Using ["LocalBusiness", "PetCareService"] as the @type improves entity disambiguation for pet-service queries. No breaking change.
+
+  H-6 — No NZ directory citations
+
+  No codebase evidence of listings on:
+  - Yellow Pages NZ (yellow.co.nz) — highest DA, commonly cited by Google NZ
+  - Finda NZ (finda.co.nz) — pet services category exists
+  - NoCowboys (nocowboys.co.nz) — NZ-specific service directory
+  - Localist (localist.co.nz) — Auckland local business focus
+  - Neighbourly (neighbourly.co.nz) — suburb-level community platform
+
+  Per Whitespark 2026, 3 of the top 5 AI visibility factors are citation signals. For a local NZ service business this gap is material.
+
+  H-7 — Service pages missing from desktop navigation
+
+  The desktop nav only has #services (anchor), /our-pricing, and /about. Direct /pack-walks, /dog-walking, /puppy-visits URLs are not in the desktop nav — only the mobile nav and footer.
+
+  ---
+  MEDIUM Priority (Fix Within 1 Month)
+
+  M-1 — All three service pages below 800-word threshold
+
+  Pack Walks (~580 words), 1:1 Walks (~530 words), Puppy Visits (~510 words) all fall below the service page minimum. Missing from each: FAQ section, process explanation unique to that service, breed/situation examples.
+
+  M-2 — H1 lacks "dog walking Auckland" keyword
+
+  The hero H1 is "Come home to a calm, happy dog" — emotionally led but not keyword-anchored. "Auckland Central" appears in the subtitle but the primary query phrase "dog walking Auckland" is absent from any rendered H1
+   on the site. Google's local ranking algorithm still weights explicit keyword presence in H1.
+
+  M-3 — FAQ answers not self-contained for AI citation
+
+  All FAQ answers require context to make sense. For AI Overviews, each answer needs the entity name and full context embedded in the answer itself. Example: "All walks are paid for a week in advance, via invoice" →
+  should read "Goodwalk charges for walks one week in advance via invoice."
+
+  M-4 — www vs non-www in sitemap vs canonical domain
+
+  The sitemap uses https://www.goodwalk.co.nz as the base. Confirm this is the canonical domain (it should be — NGINX enforces the www redirect). The audit was requested for https://goodwalk.co.nz (no www). If both are
+  correct and consistent, no action needed.
+
+  M-5 — lastmod always set to today's date
+
+  File: src/routes/sitemap.xml/+server.ts line ~24
+
+  new Date().toISOString() at request time means every URL always shows today as last-modified. Google treats this as an unreliable freshness signal (may look manipulative). Replace with static per-route dates
+  reflecting actual content changes.
+
+  M-6 — No Content Security Policy header
+
+  File: nginx/goodwalk.co.nz.svelte.conf.example
+
+  No Content-Security-Policy header is set. GA4 is loaded from www.googletagmanager.com without a CSP allowlist. Also missing Permissions-Policy. No immediate SEO impact but a security posture gap.
+
+  M-7 — Phone format inconsistent across schema
+
+  Homepage schema: +64-22-642-1011 (dashes). seo.ts provider: +64226421011 (no dashes). Standardise all schema telephone to E.164 without hyphens: +64226421011.
+
+  M-8 — No CDN / Brotli compression
+
+  All traffic routes to an Auckland VPS with no edge caching. PageSpeed mobile lab scores will be penalised by ~150–300ms TTFB from geography. NGINX has Gzip at level 6 but no Brotli (15–25% better compression).
+  Short-term: enable Brotli or raise Gzip to level 9. Medium-term: add Cloudflare free tier.
+
+  M-9 — Add AI crawler permissions to robots.txt
+
+  File: src/routes/robots.txt/+server.ts
+
+  The robots.txt exists but has no AI crawler-specific directives (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot). Explicitly allowing these signals GEO awareness and removes ambiguity.
+
+  M-10 — No llms.txt
+
+  A minimal static/llms.txt declaring key pages and a business summary would improve citability on Perplexity and emerging LLM crawlers. Low effort, growing importance.
+
+  M-11 — No business summary in AI citation window (140–160 words)
+
+  No single paragraph on the site answers who/what/where/when/how-much in one citable block. GEO agent provided a ready-to-use 148-word draft in its findings.
+
+  M-12 — areaServed on homepage uses strings, not Place objects
+
+  File: src/routes/+page.svelte lines 57–75
+
+  Homepage hardcodes suburb strings directly. The buildAreaServed() utility in seo.ts already returns correctly typed Place objects — it just needs to be called on the homepage too.
+
+  M-13 — FAQPage schema on commercial site (Google rich results — limited value)
+
+  Files: src/routes/+page.svelte, src/routes/[slug]/+page.svelte
+
+  Google restricted FAQPage rich results to government/healthcare sites (Aug 2023). The FAQPage blocks produce no Google rich results for Goodwalk. However, the schema does provide AI/LLM citation benefit — it's the
+  structured content that Perplexity and Google AI Overviews prefer to extract. Recommendation: Keep FAQPage schema but note it won't produce visual rich results in standard SERPs.
+
+  ---
+  LOW Priority (Backlog)
+
+  ┌────────────────────────────────────────────────┬───────────────────────┬──────────────────────────────────────────────────────────┐
+  │                     Issue                      │         File          │                          Notes                           │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Add priceRange: "$$" to LocalBusiness schema   │ +page.svelte          │ Appears in knowledge panels                              │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Add Person schema for Alessandra (founder)     │ +page.svelte          │ E-E-A-T signal for founder-led business                  │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Add SearchAction to WebSite schema             │ +page.svelte          │ Sitelinks Searchbox potential                            │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Add ContactPage schema to /contact-us          │ [slug]/+page.svelte   │ Missing structured data on key conversion page           │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Add seller to AggregateOffer on service pages  │ [slug]/+page.svelte   │ Link back to LocalBusiness entity                        │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Remove @context from nested Review objects     │ +page.svelte          │ Redundant, technically incorrect placement               │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Mobile testimonial carousel CLS                │ responsive.css        │ Set min-height on mobile stage for longest quote         │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ disallow: /api/ in robots.txt                  │ robots.txt/+server.ts │ Keeps crawl budget on content pages                      │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ disallow: /contract in robots.txt              │ Same                  │ Zero indexing value, wastes crawl budget                 │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ HSTS preload directive                         │ NGINX config          │ Required for HSTS preload list submission                │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Move large images to src/lib/images/           │ /static/images/       │ Puppy visits image is 3,327×2,217px, served uncompressed │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ terms-and-conditions, privacy-policy → noindex │ static-pages.ts       │ Currently indexed; minor                                 │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ IndexNow protocol                              │ New route             │ Bing/Yandex faster indexation                            │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Founding year in content                       │ Content files         │ "Serving Auckland since [year]" adds trust signal        │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Second review platform (NoCowboys NZ)          │ GBP/footer            │ Review diversity reduces single-platform risk            │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ YouTube presence                               │ External              │ Highest-correlation AI citation signal — entirely absent │
+  ├────────────────────────────────────────────────┼───────────────────────┼──────────────────────────────────────────────────────────┤
+  │ Question-format H2/H3 headings                 │ Content files         │ Current headings are descriptive, not interrogative      │
+  └────────────────────────────────────────────────┴───────────────────────┴──────────────────────────────────────────────────────────┘
+
+  ---
+  Backlink Profile
+
+  The backlinks agent was unable to run Python API scripts (Bash access not available in this session). However it identified the following key link building opportunities:
+
+  Unconfirmed NZ directory gaps (verify manually):
+  - Yellow Pages NZ, Finda NZ, NoCowboys, Localist, Neighbourly, Dogz Online NZ, PetPages NZ
+
+  Known competitor backlink sources to audit:
+  Search site:yellow.co.nz "dog walking auckland" and site:nocowboys.co.nz "dog walking" to find listings Goodwalk is missing.
+
+  To get a full scored backlink report, run python scripts/commoncrawl_graph.py goodwalk.co.nz --json via the terminal.
+
+  ---
+  What's Working Well
+
+  ┌───────────────────────────────┬────────────────────────────────────────────────────────────────────────────────────────────────┐
+  │           Strength            │                                             Detail                                             │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ Full SSR                      │ SvelteKit SSR with adapter-node — all content in initial HTML, crawlers receive complete pages │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ Security headers              │ HTTPS, HSTS, X-Frame-Options, X-Content-Type-Options, HSTS all present                         │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ Mobile implementation         │ overflow-x: clip, iOS zoom prevention, safe-area-inset-bottom, aria-expanded — thorough        │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ LocalBusiness schema          │ Comprehensive: opening hours, offer catalog, reviews, sameAs, area served — strong foundation  │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ max-snippet:-1                │ Correctly set — allows Google to use any text length for AI Overviews                          │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ LCP optimisation signals      │ fetchpriority="high", loading="eager", decoding="async" on hero image                          │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ SSR structured data           │ JSON-LD is server-rendered in initial HTML, not injected by JS                                 │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ Legacy redirects              │ /about-us, /booking, /home-stays all 301 correctly via SvelteKit                               │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ Canonical consistency         │ siteUrl and NGINX redirect align on https://www.goodwalk.co.nz                                 │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ geo.region / hreflang         │ NZ-AUK geo meta and en-NZ hreflang correctly implemented                                       │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ Location page content quality │ 17 pages with genuinely unique suburb intros, named parks, leash notes — passes doorway test   │
+  ├───────────────────────────────┼────────────────────────────────────────────────────────────────────────────────────────────────┤
+  │ Brand differentiation         │ "Tiny Gang," small dog specialist, solo operator with named walker — strong and citable        │
+  └───────────────────────────────┴────────────────────────────────────────────────────────────────────────────────────────────────┘
+
+  ---
+  Prioritised Action Plan
+
+  WEEK 1 — Critical + quick wins
+   [C-1]  Remove noindex from /locations/[suburb]/+page.svelte        → 5 min
+   [C-2]  Add location pages to sitemap.xml/+server.ts                → 30 min
+   [C-3]  Fix reviewCount: 4 → 30 in AggregateRating                  → 5 min
+   [H-1]  Link suburb names on homepage InfoSection to location pages  → 1 hr
+   [H-3]  Remove broken <link rel="preload"> from SeoHead              → 15 min
+   [H-4]  Add @id anchors to LocalBusiness and Service schemas         → 30 min
+   [H-5]  Change @type to ["LocalBusiness", "PetCareService"]          → 5 min
+   [M-7]  Standardise telephone to +64226421011 in all schema          → 10 min
+
+  WEEK 2 — Performance + citations
+   [H-2]  Replace Font Awesome with inline SVG icons                   → 3 hrs
+   [H-6]  Create NZ directory listings (Yellow Pages, Finda, NoCowboys, Localist, Neighbourly)
+   [M-9]  Add AI crawler directives to robots.txt                      → 15 min
+   [M-12] Fix areaServed → call buildAreaServed() on homepage          → 15 min
+   [M-5]  Replace dynamic lastmod with static per-route dates          → 30 min
+
+  MONTH 1 — Content + AI readiness
+   [M-1]  Expand service pages to 800+ words each (add FAQ, process, examples)
+   [M-2]  Update H1 or subtitle to include "dog walking Auckland"
+   [M-3]  Rewrite FAQ answers to be self-contained, entity-named
+   [M-10] Create static/llms.txt                                       → 30 min
+   [M-11] Add 148-word business summary paragraph to About page
+   [M-6]  Add Content-Security-Policy and Permissions-Policy headers
+
+  BACKLOG — Nice to have
+   Add Person schema for Alessandra
+   Add priceRange, SearchAction, ContactPage schema
+   Move large images to src/lib/images/ for AVIF/WebP pipeline
+   Enable Brotli on NGINX
+   Add Cloudflare CDN
+   Build YouTube presence
+   Second review platform (NoCowboys NZ)
+
+  ---
+
+  ▎ SXO agent is still running — I'll append its search experience / intent-match findings when it completes.
+
+  ---
+  ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+  Built by agricidaniel — Join the AI Marketing Hub community
+  🆓 Free  → https://www.skool.com/ai-marketing-hub
+  ⚡ Pro   → https://www.skool.com/ai-marketing-hub-pro
+  ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+✻ Cogitated for 4m 23s
+
+● Agent "SXO search experience optimization for goodwalk.co.nz" completed
+
+● The SXO agent is in — here are the additional findings it surfaced:
+
+  ---
+  SXO Findings — Search Experience Optimization
+
+  SXO Gap Score: 68 / 100
+
+  Page-Type Analysis
+
+  The site's structure is largely correct — single-provider service pages are the right type for branded and long-tail queries. The dominant structural problem is the same one found in Technical SEO: the 17 location
+  pages are noindexed, which means Goodwalk cannot compete for the high-value suburb-specific queries ("dog walker Mt Eden", "dog walking Ponsonby") where a dedicated location page would beat both a homepage and a
+  directory listing.
+
+  For the head terms "dog walker Auckland" / "dog walking Auckland", the SERP is dominated by Local Pack results (~40–55% of clicks) and aggregator directories (Bark.com, NoCowboys). A single-provider homepage cannot
+  displace aggregators on these terms — the real wins are in the Local Pack (GBP) and in long-tail suburb + service queries where location pages and specific service pages can rank.
+
+  Additional Issues Surfaced by SXO
+
+  HIGH — Homepage <title> wastes 7 characters with "Home |"
+  Current: "Home | Auckland Dog Walking | Goodwalk"
+  The "Home |" prefix is dead space and signals a generic page in the SERP snippet. Replace with:
+  "Auckland Dog Walker | Pack Walks & 1:1 Walks | Goodwalk"
+
+  HIGH — Homepage meta description missing price anchor, suburbs, and trust signal
+  Current: "At Goodwalk, we offer Tiny Gang pack walks and one on one dog walking services throughout Auckland..."
+  A competitor writing "Trusted by 30+ Auckland families. Pack walks from $49.50. Free Meet & Greet. Covering Mt Eden, Ponsonby, Grey Lynn & more." will outperform on click-through rate.
+
+  HIGH — "Always Alessandra" message is buried 2–3 scrolls deep
+  The single-named-walker proposition is the strongest brand differentiator but appears in the Promise section, not above the fold. Moving it into or immediately below the hero would improve conversion for all personas.
+
+  MEDIUM — "Reactive/anxious dog" use case not addressed
+  Kate's testimonial mentions "slightly hyper and anxious dog" but nowhere on the site do the words "reactive", "anxious", or "nervous dog" appear as a heading or FAQ answer. This is a high-intent search pattern ("dog
+  walker for anxious dog Auckland") that the site could own with a single FAQ item on the 1:1 Walks page.
+
+  MEDIUM — Price anchor missing from homepage above-the-fold
+  Price-sensitive users won't scroll to pricing. Add "Pack walks from $49.50" to the homepage hero or intro strip.
+
+  MEDIUM — Phone number not in hero or header
+  (022) 642 1011 only appears in footer and About page. For a mobile service business, a visible tel: link in the header reduces friction for users who want to call before committing to a form.
+
+  MEDIUM — /our-pricing missing question-format H2
+  Adding <h2>How much does dog walking cost in Auckland?</h2> to the pricing page directly targets a PAA (People Also Ask) box question and could earn a Featured Snippet position.
+
+  LOW — /dog-walking page targets "1:1 walks" but users search "private dog walker"
+  The slug (/dog-walking) is excellent, but the H1 and title target "1:1 Dog Walks" — a low-volume phrase. "Private dog walker Auckland" has meaningfully higher search volume and would be a stronger secondary keyword
+  target for this page.
+
+  CONFIRM — MobileBookBar feature flag
+  The sticky mobile CTA uses isMobileCtaButtonEnabled() feature flag. Confirm this is active in production — if disabled, the site is missing a high-conversion mobile element.
+
+  ---
+  Updated Priority Action Plan (with SXO additions)
+
+  WEEK 1 — Critical fixes + zero-effort wins
+   [C-1]  Remove noindex from location pages                           → 5 min
+   [C-2]  Add location pages to sitemap                                → 30 min
+   [C-3]  Fix reviewCount: 4 → 30 in AggregateRating schema           → 5 min
+   [SXO]  Rewrite homepage <title> (remove "Home |")                   → 5 min
+   [SXO]  Rewrite homepage meta description (add suburbs, price, reviews) → 15 min
+   [H-1]  Link suburb names on homepage to location pages              → 1 hr
+   [H-3]  Remove broken hero image <link rel="preload">                → 15 min
+   [H-4]  Add @id anchors to LocalBusiness + Service schema            → 30 min
+   [H-5]  Change @type to ["LocalBusiness", "PetCareService"]          → 5 min
+   [M-7]  Standardise telephone to +64226421011 in all schema          → 10 min
+
+  WEEK 2 — Performance + conversion + citations
+   [H-2]  Replace Font Awesome with inline SVG icons                   → 3 hrs
+   [SXO]  Move "always Alessandra" message above the fold              → 30 min
+   [SXO]  Add price anchor ("Pack walks from $49.50") to homepage hero → 15 min
+   [SXO]  Add phone number to header with tel: link                    → 15 min
+   [SXO]  Add reactive/anxious dog FAQ to homepage + 1:1 Walks page    → 30 min
+   [H-6]  Build NZ directory listings (Yellow Pages, Finda, NoCowboys, Localist)
+   [M-9]  Add AI crawler directives to robots.txt                      → 15 min
+   [M-5]  Replace dynamic lastmod with static per-route dates          → 30 min
+
+  MONTH 1 — Content depth + AI readiness
+   [M-1]  Expand service pages to 800+ words (FAQ, process, examples)
+   [SXO]  Add question-format H2 to /our-pricing page                  → 10 min
+   [SXO]  Add "private dog walker Auckland" keyword to /dog-walking     → 30 min
+   [M-3]  Rewrite FAQ answers to be self-contained + entity-named
+   [M-10] Create static/llms.txt                                       → 30 min
+   [M-11] Add 148-word business summary paragraph to About page
+   [M-6]  Add CSP and Permissions-Policy headers
+
+  BACKLOG
+   Add Person schema for Alessandra + priceRange + SearchAction
+   Move large images to src/lib/images/ for AVIF/WebP pipeline
+   Enable Brotli on NGINX / add Cloudflare CDN
+   Build NoCowboys review profile
+   Build YouTube presence
+   Blog / educational content for informational queries
+
+  ---
+  The complete audit is now in. All 10 specialist agents have reported. The dominant theme across every analysis: remove noindex from the location pages — it's a one-line change that unlocks the site's entire local SEO
+  strategy.
+
+  ---

comparison-schema.json

@@ -0,0 +1,123 @@
+{
+  "@context": "https://schema.org",
+  "@graph": [
+    {
+      "@type": "Article",
+      "@id": "https://goodwalk.co.nz/dog-walker-vs-daycare-vs-pet-sitter#article",
+      "headline": "Dog Walker vs Doggy Daycare vs Pet Sitter vs Dog Boarding — Which One Actually Fits Your Dog?",
+      "description": "Auckland dog owners compare dog walking, daycare, pet sitting and boarding side by side — costs, energy fit, socialisation, and which works for working owners.",
+      "datePublished": "2026-05-17",
+      "dateModified": "2026-05-17",
+      "inLanguage": "en-NZ",
+      "author": {
+        "@type": "Person",
+        "name": "Alessandra",
+        "jobTitle": "Founder, Goodwalk",
+        "worksFor": {
+          "@type": "LocalBusiness",
+          "name": "Goodwalk"
+        }
+      },
+      "publisher": {
+        "@type": "LocalBusiness",
+        "@id": "https://goodwalk.co.nz/#business",
+        "name": "Goodwalk",
+        "url": "https://goodwalk.co.nz",
+        "areaServed": {
+          "@type": "Place",
+          "name": "Auckland Central, New Zealand"
+        }
+      },
+      "mainEntityOfPage": {
+        "@type": "WebPage",
+        "@id": "https://goodwalk.co.nz/dog-walker-vs-daycare-vs-pet-sitter"
+      },
+      "about": [
+        { "@type": "Thing", "name": "Dog walking" },
+        { "@type": "Thing", "name": "Doggy daycare" },
+        { "@type": "Thing", "name": "Pet sitting" },
+        { "@type": "Thing", "name": "Dog boarding" }
+      ]
+    },
+    {
+      "@type": "FAQPage",
+      "@id": "https://goodwalk.co.nz/dog-walker-vs-daycare-vs-pet-sitter#faq",
+      "mainEntity": [
+        {
+          "@type": "Question",
+          "name": "Is a dog walker enough if I work 9 to 5?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "For most healthy adult dogs, yes. A midday walk of 45–60 minutes breaks up the day, gives your dog a toilet break and physical exercise, and keeps them calmer in the evening. Dogs with severe separation anxiety or very high energy may need a walk plus a daycare day or pet-sitter visit to bridge the full working day."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "Is doggy daycare too stimulating for puppies?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Often, yes. Puppies under six months are still building social skills and recovery routines, and many daycares mix dogs of different sizes and play styles. Most trainers prefer short, structured puppy visits or solo walks until your puppy is older. Goodwalk's puppy visits are designed for this stage."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "Can I combine a dog walker with daycare?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Yes — many Auckland owners do one daycare day per week for social stimulation and use a dog walker on the other working days for a calmer routine. This often costs less than full-week daycare and avoids overstimulation."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "What is cheapest: walker, daycare or pet sitter?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Dog walking is generally the cheapest recurring option in Auckland, with sessions typically ranging from about $30 to $50. Daycare is usually $45 to $70 per day, and overnight pet sitting runs $60 to $90 per night. These ranges are indicative as of May 2026."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "Which option is best for an anxious or reactive dog?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "A solo or tiny-group dog walker. Anxious and reactive dogs do better with predictable, low-stimulation routines and a familiar handler. Group daycare is usually too much. Goodwalk runs small Tiny Gang walks with a maximum of four dogs."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "Do I need a dog walker every day?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Not necessarily. Two to three walks a week is a common rhythm for working Auckland owners. Daily walks suit high-energy breeds, recovering dogs on prescribed exercise, or owners with longer working hours."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "What is the difference between a pet sitter and a dog walker?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "A dog walker takes your dog out for exercise during the day and returns them home. A pet sitter visits your home (or stays overnight) to feed, toilet and check on your dog while you are away. Walkers focus on exercise; sitters focus on companionship and overnight care."
+          }
+        }
+      ]
+    },
+    {
+      "@type": "BreadcrumbList",
+      "@id": "https://goodwalk.co.nz/dog-walker-vs-daycare-vs-pet-sitter#breadcrumbs",
+      "itemListElement": [
+        {
+          "@type": "ListItem",
+          "position": 1,
+          "name": "Home",
+          "item": "https://goodwalk.co.nz"
+        },
+        {
+          "@type": "ListItem",
+          "position": 2,
+          "name": "Compare dog care options",
+          "item": "https://goodwalk.co.nz/dog-walker-vs-daycare-vs-pet-sitter"
+        }
+      ]
+    }
+  ]
+}

data/drafts.json

@@ -0,0 +1,57 @@
+{
+  "info@goodwalk.co.nz": {
+    "onboarding": {
+      "currentStep": 5,
+      "ownerFirstName": "test@test",
+      "ownerLastName": "test@test",
+      "email": "test@test.com",
+      "phone": "test",
+      "address": "test",
+      "dogName": "test",
+      "dogLastName": "test",
+      "dogBreed": "test",
+      "dogDateOfBirth": "2026-05-19",
+      "servicesNeeded": [
+        "Tiny Gang Pack Walks"
+      ],
+      "temperament": "test",
+      "accessInstructions": "",
+      "vetName": "test",
+      "vetAddress": "test",
+      "vetPhone": "test",
+      "emergencyContactName": "test",
+      "emergencyContactPhone": "test",
+      "isVaccinated": "yes",
+      "hasFoodAllergies": "no",
+      "foodAllergiesDetail": "",
+      "hasEnvAllergies": "no",
+      "envAllergiesDetail": "",
+      "onSpecialDiet": "no",
+      "specialDietDetail": "",
+      "onMedication": "no",
+      "medicationDetail": "",
+      "wellSocialised": "yes",
+      "dogsInteractedWeekly": 1,
+      "visitsBeach": "no",
+      "visitsDogParks": "no",
+      "dogParksFrequency": "",
+      "biteHistory": "no",
+      "reactiveToDogs": "no",
+      "reactiveToAnimals": "no",
+      "reactiveToChildren": "no",
+      "reactiveToPeople": "no",
+      "isDesexed": "yes",
+      "isRegistered": "yes",
+      "leashTrained": "yes",
+      "recallRating": 5,
+      "ranAwayBefore": "no",
+      "carBehaviour": "test",
+      "knownCommands": "test",
+      "additionalNotes": "test",
+      "socialMediaAccount": "test",
+      "howDidYouHear": "test",
+      "emergencyVetConsent": true,
+      "termsAccepted": true
+    }
+  }
+}

deploy.env.template

@@ -1,4 +1,4 @@
-APP_VERSION=4.0.2
+APP_VERSION=4.0.1
 TZ=Pacific/Auckland
 
 POSTGRES_DB=goodwalk
@@ -8,11 +8,23 @@ POSTGRES_PASSWORD_URLENCODED=gw_Pg_7Jm9%21Qx4%23Ld2%40Vr8
 
 RESEND_API_KEY=re_hcDByLp8_HEBW93wDirr7o9g16FgCeYNF
 OWNER_EMAIL=info@goodwalk.co.nz
+SECONDARY_CP_EMAIL=mattcohen0@gmail.com
+SECONDARY_CP_EMAILS=
 OWNER_BCC=mattcohen0@gmail.com
 CLIENT_BCC=mattcohen0@gmail.com
 FROM_EMAIL=GoodWalk <info@goodwalk.co.nz>
 REPLY_TO=info@goodwalk.co.nz
+MAIL_API_DATA_DIR=/app/data
 ENABLE_GENERAL_ENQUIRIES=false
+PUBLIC_ENABLE_MOBILE_CTA_BUTTON=false
+PUBLIC_ENABLE_ENHANCED_CONTENT_IMAGES=false
+
+# Server-side GA4 (ad-block-resistant fallback). See docs/server-side-analytics.md.
+# GA4_MEASUREMENT_ID matches the ID in src/app.html.
+# GA4_API_SECRET: GA4 admin → Data Streams → web stream → Measurement Protocol API secrets → Create.
+# Leave blank to disable the forwarder (endpoint still accepts requests but skips the GA4 call).
+GA4_MEASUREMENT_ID=G-K7TLSFJVP1
+GA4_API_SECRET=
 
 FORM_MIN_SECONDS=4
 FORM_MAX_SECONDS=7200
@@ -20,3 +32,16 @@ RATE_LIMIT_WINDOW_SECONDS=900
 RATE_LIMIT_MAX_PER_IP=5
 RATE_LIMIT_MAX_PER_EMAIL=3
 RATE_LIMIT_MIN_INTERVAL_SECONDS=20
+EMAIL_SEND_TIMEOUT_SECONDS=20
+
+# Shared secret for the post-deploy form smoke tests. The deploy script reads
+# this from the live remote .env and presents it via X-Deploy-Smoke; the
+# mail-api short-circuits matching requests before email/db side effects.
+# Rotate with: node -e "console.log(require('crypto').randomBytes(32).toString('hex'))"
+DEPLOY_SMOKE_SECRET=ed7261d3d7a5ac0a51e0cfb2bf4e2bd4009503605d2963d3ee766b7e885e76eb
+
+# Security hardening — sensible defaults are in mail_api/config.py.
+# Override only if the public domains change or you need to allow extra origins.
+# CORS_ALLOWED_ORIGINS=https://goodwalk.co.nz,https://www.goodwalk.co.nz,https://clients.goodwalk.co.nz,https://cp.goodwalk.co.nz
+# TRUSTED_HOSTS=goodwalk.co.nz,www.goodwalk.co.nz,clients.goodwalk.co.nz,cp.goodwalk.co.nz,localhost,127.0.0.1
+# MAX_REQUEST_BODY_BYTES=2097152

deploy.ps1

@@ -1,10 +1,101 @@
-[CmdletBinding()]
+[CmdletBinding()]
 param(
   [switch]$Force,
   [switch]$SkipSiteCheck,
-  [string]$Service
+  [string]$Service,
+  # When set, the next mail-api boot copies admin state (client_profiles,
+  # allowed_emails, drafts) from the on-disk JSON files into the shared
+  # postgres database, overwriting anything currently in admin_kv. After the
+  # deploy completes the flag is automatically reset to 'auto' for subsequent
+  # boots so we don't keep overwriting live data.
+  [switch]$SeedAdminData,
+  # Skip regenerating the legacy-clients-seed.json file. By default every
+  # deploy refreshes it from data/legacy-{clients,onboarding,contracts}.json.
+  # The mail-api merges this on boot, add-only — it never clobbers live data.
+  [switch]$SkipLegacySeed
 )
 
+# ---------------------------------------------------------------------------
+# UI helpers — colored output, step headers, timing
+# ---------------------------------------------------------------------------
+$script:UseColor = $Host.UI.SupportsVirtualTerminal -or [bool]$env:WT_SESSION -or [bool]$env:TERM_PROGRAM
+$script:ESC = [char]27
+
+# Goodwalk brand palette + status colors (24-bit ANSI where supported)
+$script:CGreen  = '38;2;122;170;122'   # softened Goodwalk green for legibility on dark terminals
+$script:CYellow = '38;2;255;209;0'     # #FFD100
+$script:CCyan   = '96'
+$script:CDim    = '90'
+$script:CGrey   = '37'
+$script:COk     = '92'
+$script:CWarn   = '93'
+$script:CErr    = '91'
+
+function Format-Color {
+  param([string]$Text, [string]$Code)
+  if (-not $script:UseColor) { return $Text }
+  return "$script:ESC[${Code}m$Text$script:ESC[0m"
+}
+
+function Show-DeployBanner {
+  $border = '──────────────────────────────────────────────────────'   # 54 chars
+  $pad22 = ' ' * 22
+  Write-Host ''
+  Write-Host (Format-Color "  ╭$border╮" $script:CGreen)
+  Write-Host -NoNewline (Format-Color '  │' $script:CGreen)
+  Write-Host -NoNewline (Format-Color '  GoodWalk' $script:CYellow)
+  Write-Host -NoNewline (Format-Color '  ·  production deploy' $script:CDim)
+  Write-Host (Format-Color ($pad22 + '│') $script:CGreen)
+  Write-Host (Format-Color "  ╰$border╯" $script:CGreen)
+  Write-Host ''
+}
+
+function Write-Info {
+  param([string]$Text)
+  Write-Host (Format-Color "  $Text" $script:CDim)
+}
+
+function Write-Note {
+  param([string]$Text)
+  Write-Host ("  " + (Format-Color '·' $script:CYellow) + " " + (Format-Color $Text $script:CGrey))
+}
+
+function Write-Field {
+  param([string]$Label, [string]$Value)
+  $padded = $Label.PadRight(22)
+  Write-Host -NoNewline (Format-Color "  $padded" $script:CDim)
+  Write-Host (Format-Color $Value $script:CGrey)
+}
+
+function Write-Section {
+  param([string]$Text)
+  Write-Host ''
+  Write-Host (Format-Color "── $Text " $script:CCyan)
+}
+
+function Write-StepHeader {
+  param([string]$Text)
+  Write-Host ''
+  Write-Host -NoNewline (Format-Color '▶ ' $script:CCyan)
+  Write-Host (Format-Color $Text $script:CGrey)
+}
+
+function Write-Ok {
+  param([string]$Text, [double]$Sec = -1)
+  $suffix = if ($Sec -ge 0) { Format-Color (' ({0:N1}s)' -f $Sec) $script:CDim } else { '' }
+  Write-Host ("  " + (Format-Color '✓' $script:COk) + " " + (Format-Color $Text $script:CGrey) + $suffix)
+}
+
+function Write-Fail {
+  param([string]$Text)
+  Write-Host ("  " + (Format-Color '✗' $script:CErr) + " " + (Format-Color $Text $script:CErr))
+}
+
+function Write-WarnLine {
+  param([string]$Text)
+  Write-Host ("  " + (Format-Color '!' $script:CWarn) + " " + (Format-Color $Text $script:CWarn))
+}
+
 # ---------------------------------------------------------------------------
 # Goodwalk production deployment settings
 # Update these values before the first real deployment.
@@ -132,10 +223,13 @@ function Export-HomepageContent {
     throw "Homepage content export script not found: $scriptPath"
   }
 
+  $resolverPath = Join-Path $ProjectPath 'scripts\sveltekit-resolver.mjs'
+
   Push-Location $ProjectPath
   try {
     Invoke-External -FilePath 'node' -Arguments @(
       '--experimental-strip-types',
+      "--import=$(([uri]::new([System.IO.Path]::GetFullPath($resolverPath))).AbsoluteUri)",
       $scriptPath,
       $OutputPath
     )
@@ -145,21 +239,197 @@ function Export-HomepageContent {
   }
 }
 
+function Build-LegacySeed {
+  param(
+    [string]$ProjectPath
+  )
+
+  $scriptPath = Join-Path $ProjectPath 'scripts\build-legacy-seed.mjs'
+
+  if (-not (Test-Path -LiteralPath $scriptPath)) {
+    throw "Legacy seed builder not found: $scriptPath"
+  }
+
+  Push-Location $ProjectPath
+  try {
+    Invoke-External -FilePath 'node' -Arguments @($scriptPath)
+  }
+  finally {
+    Pop-Location
+  }
+
+  $outputPath = Join-Path $ProjectPath 'mail-api\legacy-clients-seed.json'
+  if (-not (Test-Path -LiteralPath $outputPath)) {
+    throw "Legacy seed builder did not produce expected output: $outputPath"
+  }
+  return $outputPath
+}
+
+function New-UnixScriptCopy {
+  param(
+    [string]$SourcePath
+  )
+
+  if (-not (Test-Path -LiteralPath $SourcePath)) {
+    throw "Script not found: $SourcePath"
+  }
+
+  $tempFileName = 'goodwalk-deploy-helper-{0}.sh' -f ([System.Guid]::NewGuid().ToString('N'))
+  $tempPath = Join-Path ([System.IO.Path]::GetTempPath()) $tempFileName
+  $content = [System.IO.File]::ReadAllText($SourcePath)
+  $normalized = $content.Replace("`r`n", "`n").Replace("`r", "`n")
+  $utf8NoBom = New-Object System.Text.UTF8Encoding($false)
+  [System.IO.File]::WriteAllText($tempPath, $normalized, $utf8NoBom)
+  return $tempPath
+}
+
 function Invoke-SiteCheck {
   param([string]$Url)
 
-  Write-Host ''
-  Write-Host "[deploy] Checking production site: $Url"
+  Write-StepHeader 'Production site check'
+  Write-Info $Url
 
   try {
     $response = Invoke-WebRequest -Uri $Url -MaximumRedirection 5 -TimeoutSec 30
-    Write-Host "[deploy] Site responded with HTTP $($response.StatusCode)"
+    if ($response.StatusCode -ge 200 -and $response.StatusCode -lt 400) {
+      Write-Ok "HTTP $($response.StatusCode) from production"
+      return
+    }
+    throw "Unexpected HTTP $($response.StatusCode) from $Url"
   }
   catch {
-    Write-Warning "Production site check failed: $($_.Exception.Message)"
+    $message = "Post-deploy site check failed: $($_.Exception.Message). Verify URL: $Url"
+    if ($SkipSiteCheck) {
+      Write-WarnLine $message
+    } else {
+      Write-Fail $message
+      throw $message
+    }
   }
 }
 
+function Get-RemoteSmokeSecret {
+  param(
+    [string]$SshTarget,
+    [string[]]$SshArgList,
+    [string]$DeployPath
+  )
+
+  # Pulls DEPLOY_SMOKE_SECRET from the live .env that was just merged by the
+  # deploy. Single source of truth — no need to sync template and live.
+  $remoteCmd = "grep -E '^DEPLOY_SMOKE_SECRET=' '$DeployPath/.env' | tail -n1 | cut -d= -f2-"
+  $output = & ssh @SshArgList $SshTarget $remoteCmd 2>$null
+  if ($LASTEXITCODE -ne 0) { return $null }
+  if ([string]::IsNullOrWhiteSpace($output)) { return $null }
+  return ($output -join '').Trim()
+}
+
+function Invoke-FormSmokeTest {
+  param(
+    [string]$Url,
+    [string]$Secret,
+    [hashtable]$Payload,
+    [string]$Label
+  )
+
+  $json = $Payload | ConvertTo-Json -Compress -Depth 6
+  $headers = @{
+    'X-Deploy-Smoke' = $Secret
+    'Content-Type'   = 'application/json'
+    'User-Agent'     = 'goodwalk-deploy-smoke/1.0'
+  }
+
+  try {
+    $response = Invoke-WebRequest -Uri $Url -Method Post -Headers $headers -Body $json -TimeoutSec 30 -MaximumRedirection 0
+  }
+  catch {
+    throw "$Label smoke test failed: $($_.Exception.Message)"
+  }
+
+  if ($response.StatusCode -ne 200) {
+    throw "$Label smoke test returned HTTP $($response.StatusCode) (expected 200)"
+  }
+
+  $body = $null
+  try { $body = $response.Content | ConvertFrom-Json } catch { }
+  if (-not $body -or -not $body.ok -or -not $body.smoke) {
+    throw "$Label smoke test response did not include ok=true,smoke=true. Body: $($response.Content)"
+  }
+
+  Write-Ok "$Label OK (request_id=$($body.request_id))"
+}
+
+function Invoke-AllFormSmokeTests {
+  param(
+    [string]$SshTarget,
+    [string[]]$SshArgList,
+    [string]$DeployPath
+  )
+
+  Write-StepHeader 'Production form smoke tests'
+
+  $secret = Get-RemoteSmokeSecret -SshTarget $SshTarget -SshArgList $SshArgList -DeployPath $DeployPath
+  if ([string]::IsNullOrWhiteSpace($secret)) {
+    $msg = "DEPLOY_SMOKE_SECRET not found in $DeployPath/.env on the server. Smoke tests cannot run."
+    if ($SkipSiteCheck) {
+      Write-WarnLine $msg
+      return
+    }
+    Write-Fail $msg
+    throw $msg
+  }
+
+  # Payloads carry only the fields each Pydantic model requires. Validation,
+  # rate limiting, honeypot, email send and DB writes are all bypassed by the
+  # mail-api smoke shortcut, but Pydantic still parses the body — so this also
+  # catches schema breakage.
+  $smokeEmail = 'deploy-smoke@goodwalk.co.nz'
+  $bookingPayload = @{
+    fullName    = 'Deploy Smoke'
+    email       = $smokeEmail
+    phone       = '+64-00-000-0000'
+    enquiryType = 'booking'
+    page        = '/deploy-smoke'
+  }
+  $onboardingPayload = @{
+    fullName               = 'Deploy Smoke'
+    email                  = $smokeEmail
+    phone                  = '+64-00-000-0000'
+    address                = '1 Smoke St, Auckland'
+    dogName                = 'Smoke'
+    dogBreed               = 'Test'
+    vetName                = 'Dr Smoke'
+    vetPhone               = '+64-00-000-0000'
+    emergencyContactName   = 'Smoke Contact'
+    emergencyContactPhone  = '+64-00-000-0000'
+    signatureDataUrl       = 'data:image/png;base64,iVBORw0KGgo='
+    page                   = '/deploy-smoke'
+  }
+  $contractPayload = @{
+    fullName         = 'Deploy Smoke'
+    email            = $smokeEmail
+    phone            = '+64-00-000-0000'
+    address          = '1 Smoke St, Auckland'
+    dogName          = 'Smoke'
+    dogBreed         = 'Test'
+    serviceType      = 'pack-walks'
+    startDate        = '2099-01-01'
+    signatureDataUrl = 'data:image/png;base64,iVBORw0KGgo='
+    page             = '/deploy-smoke'
+  }
+
+  # Each endpoint is exercised on the subdomain that actually hosts it
+  # in production (see nginx/goodwalk.co.nz.svelte.conf.example):
+  #   /api/submit            → www.goodwalk.co.nz
+  #   /api/onboarding-submit → clients.goodwalk.co.nz
+  #   /api/contract-submit   → clients.goodwalk.co.nz
+  Invoke-FormSmokeTest -Url 'https://www.goodwalk.co.nz/api/submit'                -Secret $secret -Payload $bookingPayload    -Label 'booking form (www /api/submit)'
+  Invoke-FormSmokeTest -Url 'https://clients.goodwalk.co.nz/api/onboarding-submit' -Secret $secret -Payload $onboardingPayload -Label 'onboarding form (clients /api/onboarding-submit)'
+  Invoke-FormSmokeTest -Url 'https://clients.goodwalk.co.nz/api/contract-submit'   -Secret $secret -Payload $contractPayload   -Label 'contract form (clients /api/contract-submit)'
+}
+
+Show-DeployBanner
+
 Assert-Command ssh
 Assert-Command scp
 Assert-Command tar
@@ -207,62 +477,106 @@ $scpArchiveTarget = '{0}:{1}' -f $sshTarget, $RemoteArchivePath
 $scpHelperTarget = '{0}:{1}' -f $sshTarget, $RemoteHelperPath
 $sshArgs = Get-SshArgumentList
 
-Write-Host '[deploy] Main Goodwalk website deployment'
-Write-Host "[deploy] Local project path: $LocalProjectPath"
-Write-Host "[deploy] Remote deployment path: $RemoteDeploymentPath"
-Write-Host "[deploy] Remote compose file: $ComposeFileName"
-Write-Host "[deploy] Docker project name: $DockerProjectName"
-Write-Host "[deploy] Shared nginx config: $NginxConfigTarget"
-Write-Host "[deploy] Shared nginx compose file: $NginxComposeFile"
-Write-Host "[deploy] Maintenance host dir:  $MaintenanceHostDir (must be bind-mounted at /var/www/maintenance:ro)"
-Write-Host "[deploy] Maintenance flag path: $MaintenanceFlagPath"
-Write-Host "[deploy] SSH target: $sshTarget"
-Write-Host "[deploy] SSH config: $SshConfigPath"
+Write-Section 'Configuration'
+Write-Field 'Local project'         $LocalProjectPath
+Write-Field 'Remote path'           $RemoteDeploymentPath
+Write-Field 'Compose file'          $ComposeFileName
+Write-Field 'Docker project'        $DockerProjectName
+Write-Field 'Shared nginx conf'     $NginxConfigTarget
+Write-Field 'Shared nginx compose'  $NginxComposeFile
+Write-Field 'Maintenance dir'       "$MaintenanceHostDir (mounted at /var/www/maintenance:ro)"
+Write-Field 'Maintenance flag'      $MaintenanceFlagPath
+Write-Field 'SSH target'            $sshTarget
+Write-Field 'SSH config'            $SshConfigPath
 if (-not [string]::IsNullOrWhiteSpace($Service)) {
-  Write-Host "[deploy] Target service: $Service"
+  Write-Field 'Target service'      $Service
+}
+if ($SeedAdminData) {
+  Write-Field 'Admin data'          'seed postgres from JSON on next mail-api boot'
+}
+if ($SkipLegacySeed) {
+  Write-Field 'Legacy clients seed' 'SKIPPED (existing mail-api/legacy-clients-seed.json reused)'
+} else {
+  Write-Field 'Legacy clients seed' 'rebuild from data/legacy-*.json (add-only merge on boot)'
 }
 if ([string]::IsNullOrWhiteSpace($SshKeyPath)) {
-  Write-Host '[deploy] SSH auth: interactive password prompt'
+  Write-Field 'SSH auth'            'interactive password prompt'
 } else {
-  Write-Host "[deploy] SSH auth: key file $SshKeyPath"
+  Write-Field 'SSH auth'            "key file $SshKeyPath"
+}
+
+Write-Section 'Safety notes'
+Write-Note 'Only the top-level Goodwalk compose project will be updated.'
+Write-Note 'Legacy WordPress/onboarding compose files are not used.'
+Write-Note 'Remote .env files are preserved because they are not uploaded.'
+Write-Note 'No global Docker prune/stop/delete commands are used.'
+Write-Note 'Shared nginx will be updated and reloaded with the Docker-DNS-based config.'
+
+Write-Section 'Subdomains served by this stack'
+Write-Note 'goodwalk.co.nz / www.goodwalk.co.nz  — marketing'
+Write-Note 'clients.goodwalk.co.nz                — client onboarding + contracts'
+Write-Note 'cp.goodwalk.co.nz                     — owner admin dashboard'
+Write-Note 'onboarding/admin remain legacy redirect aliases'
+if ($SeedAdminData) {
+  Write-Host ''
+  Write-WarnLine 'Admin data seed: mail-api will OVERWRITE postgres admin_kv from the JSON volume.'
 }
-Write-Host ''
-Write-Host '[deploy] Safety notes:'
-Write-Host '  - Only the top-level Goodwalk compose project will be updated.'
-Write-Host '  - Legacy WordPress/onboarding compose files are not used.'
-Write-Host '  - Remote .env files are preserved because they are not uploaded.'
-Write-Host '  - No global Docker prune/stop/delete commands are used.'
-Write-Host '  - Shared nginx will be updated and reloaded with the Docker-DNS-based config.'
 
 if (-not $Force) {
-  $confirmation = Read-Host "Type DEPLOY to continue with the remote path '$RemoteDeploymentPath'"
+  Write-Host ''
+  Write-Host -NoNewline ("  " + (Format-Color '?' $script:CYellow) + " ")
+  Write-Host -NoNewline (Format-Color 'Type ' $script:CGrey)
+  Write-Host -NoNewline (Format-Color 'DEPLOY' $script:CYellow)
+  Write-Host -NoNewline (Format-Color " to continue with remote path '" $script:CGrey)
+  Write-Host -NoNewline (Format-Color $RemoteDeploymentPath $script:CCyan)
+  Write-Host -NoNewline (Format-Color "' " $script:CGrey)
+  $confirmation = Read-Host
   if ($confirmation -ne 'DEPLOY') {
+    Write-Fail 'Deployment cancelled.'
     throw 'Deployment cancelled.'
   }
 }
 
 $archivePath = $null
+$uploadHelperPath = $null
+$totalWatch = [System.Diagnostics.Stopwatch]::StartNew()
+$stepWatch = [System.Diagnostics.Stopwatch]::new()
 
 try {
-  Write-Host ''
-  Write-Host '[deploy] Exporting current homepage content for PostgreSQL sync'
+  Write-StepHeader 'Export homepage content for PostgreSQL sync'
+  $stepWatch.Restart()
   Export-HomepageContent -ProjectPath $LocalProjectPath -OutputPath $GeneratedHomepageContentPath
+  Write-Ok 'Homepage content exported' $stepWatch.Elapsed.TotalSeconds
 
-  Write-Host ''
-  Write-Host '[deploy] Creating deployment archive'
+  if (-not $SkipLegacySeed) {
+    Write-StepHeader 'Build legacy clients seed for mail-api image'
+    $stepWatch.Restart()
+    $legacySeedPath = Build-LegacySeed -ProjectPath $LocalProjectPath
+    Write-Info "Seed file: $legacySeedPath"
+    Write-Ok 'Legacy clients seed ready' $stepWatch.Elapsed.TotalSeconds
+  } else {
+    Write-Note 'Legacy clients seed step skipped (-SkipLegacySeed).'
+  }
+
+  Write-StepHeader 'Create deployment archive'
+  $stepWatch.Restart()
   $archivePath = New-DeployArchive -ProjectPath $LocalProjectPath
-  Write-Host "[deploy] Archive ready: $archivePath"
+  Write-Info "Archive: $archivePath"
+  Write-Ok 'Archive ready' $stepWatch.Elapsed.TotalSeconds
 
-  Write-Host ''
-  Write-Host '[deploy] Uploading remote helper'
-  Invoke-External -FilePath 'scp' -Arguments ($sshArgs + @($LocalRemoteHelperPath, $scpHelperTarget))
+  Write-StepHeader 'Upload remote helper'
+  $stepWatch.Restart()
+  $uploadHelperPath = New-UnixScriptCopy -SourcePath $LocalRemoteHelperPath
+  Invoke-External -FilePath 'scp' -Arguments ($sshArgs + @($uploadHelperPath, $scpHelperTarget))
+  Write-Ok 'Helper uploaded' $stepWatch.Elapsed.TotalSeconds
 
-  Write-Host ''
-  Write-Host '[deploy] Uploading application archive'
+  Write-StepHeader 'Upload application archive'
+  $stepWatch.Restart()
   Invoke-External -FilePath 'scp' -Arguments ($sshArgs + @($archivePath, $scpArchiveTarget))
+  Write-Ok 'Archive uploaded' $stepWatch.Elapsed.TotalSeconds
 
-  Write-Host ''
-  Write-Host '[deploy] Running remote deployment'
+  Write-StepHeader 'Run remote deployment'
+  $stepWatch.Restart()
   Invoke-External -FilePath 'ssh' -Arguments ($sshArgs + @(
     $sshTarget,
     'bash',
@@ -287,10 +601,12 @@ try {
     $MaintenanceHostDir,
     '--maintenance-flag',
     $MaintenanceFlagPath
-  ) + $(if (-not [string]::IsNullOrWhiteSpace($Service)) { @('--service', $Service) } else { @() }))
+  ) + $(if (-not [string]::IsNullOrWhiteSpace($Service)) { @('--service', $Service) } else { @() }) `
+    + $(if ($SeedAdminData) { @('--seed-admin-data') } else { @() }))
+  Write-Ok 'Remote deployment finished' $stepWatch.Elapsed.TotalSeconds
 
-  Write-Host ''
-  Write-Host '[deploy] Cleaning remote temporary files'
+  Write-StepHeader 'Clean remote temporary files'
+  $stepWatch.Restart()
   Invoke-External -FilePath 'ssh' -Arguments ($sshArgs + @(
     $sshTarget,
     'rm',
@@ -298,16 +614,34 @@ try {
     $RemoteArchivePath,
     $RemoteHelperPath
   ))
+  Write-Ok 'Remote temp files cleaned' $stepWatch.Elapsed.TotalSeconds
 
   if (-not $SkipSiteCheck) {
     Invoke-SiteCheck -Url $VerifyUrl
+    Invoke-AllFormSmokeTests -SshTarget $sshTarget -SshArgList $sshArgs -DeployPath $RemoteDeploymentPath
   }
 
+  $totalWatch.Stop()
+  $border = '──────────────────────────────────────────────────────'
+  Write-Host ''
+  Write-Host (Format-Color "  ╭$border╮" $script:CGreen)
+  Write-Host -NoNewline (Format-Color '  │' $script:CGreen)
+  Write-Host -NoNewline (Format-Color '  ✓ ' $script:COk)
+  Write-Host -NoNewline (Format-Color 'Deployment complete' $script:CYellow)
+  $elapsedText = ('  ·  {0:N1}s total' -f $totalWatch.Elapsed.TotalSeconds)
+  Write-Host -NoNewline (Format-Color $elapsedText $script:CDim)
+  $visibleLen = ('  ✓ Deployment complete' + $elapsedText).Length
+  $padLen = 54 - $visibleLen
+  if ($padLen -lt 1) { $padLen = 1 }
+  Write-Host (Format-Color ((' ' * $padLen) + '│') $script:CGreen)
+  Write-Host (Format-Color "  ╰$border╯" $script:CGreen)
   Write-Host ''
-  Write-Host '[deploy] Deployment completed successfully'
 }
 finally {
   if ($archivePath -and (Test-Path -LiteralPath $archivePath)) {
     Remove-Item -LiteralPath $archivePath -Force
   }
+  if ($uploadHelperPath -and (Test-Path -LiteralPath $uploadHelperPath)) {
+    Remove-Item -LiteralPath $uploadHelperPath -Force
+  }
 }

docker-compose.prod.yml

@@ -3,14 +3,18 @@ services:
     build:
       context: .
       args:
-        APP_VERSION: ${APP_VERSION:-4.0.2}
+        APP_VERSION: ${APP_VERSION:-4.0.1}
     container_name: goodwalk_svelte_app
     environment:
-      APP_VERSION: ${APP_VERSION:-4.0.2}
+      APP_VERSION: ${APP_VERSION:-4.0.1}
       DATABASE_URL: postgresql://${POSTGRES_USER:-goodwalk}:${POSTGRES_PASSWORD_URLENCODED:-goodwalk}@db:5432/${POSTGRES_DB:-goodwalk}
       NODE_ENV: production
       PORT: 3000
       ENABLE_GENERAL_ENQUIRIES: ${ENABLE_GENERAL_ENQUIRIES:-false}
+      PUBLIC_ENABLE_MOBILE_CTA_BUTTON: ${PUBLIC_ENABLE_MOBILE_CTA_BUTTON:-false}
+      PUBLIC_ENABLE_ENHANCED_CONTENT_IMAGES: ${PUBLIC_ENABLE_ENHANCED_CONTENT_IMAGES:-false}
+      GA4_MEASUREMENT_ID: ${GA4_MEASUREMENT_ID:-}
+      GA4_API_SECRET: ${GA4_API_SECRET:-}
       TZ: ${TZ:-Pacific/Auckland}
     depends_on:
       - db
@@ -25,28 +29,51 @@ services:
     build:
       context: ./mail-api
       args:
-        APP_VERSION: ${APP_VERSION:-4.0.2}
+        APP_VERSION: ${APP_VERSION:-4.0.1}
     container_name: goodwalk_svelte_mail_api
+    depends_on:
+      - db
     environment:
-      APP_VERSION: ${APP_VERSION:-4.0.2}
+      APP_VERSION: ${APP_VERSION:-4.0.1}
       RESEND_API_KEY: ${RESEND_API_KEY}
       OWNER_EMAIL: ${OWNER_EMAIL}
+      SECONDARY_CP_EMAIL: ${SECONDARY_CP_EMAIL:-}
+      SECONDARY_CP_EMAILS: ${SECONDARY_CP_EMAILS:-}
       OWNER_BCC: ${OWNER_BCC:-}
       CLIENT_BCC: ${CLIENT_BCC:-}
-      FROM_EMAIL: ${FROM_EMAIL:-GoodWalk <bookings@goodwalk.co.nz>}
+      FROM_EMAIL: ${FROM_EMAIL:-GoodWalk <info@goodwalk.co.nz>}
       REPLY_TO: ${REPLY_TO:-aless@goodwalk.co.nz}
       ENABLE_GENERAL_ENQUIRIES: ${ENABLE_GENERAL_ENQUIRIES:-false}
+      DATA_DIR: ${MAIL_API_DATA_DIR:-/app/data}
+      # Shared postgres for admin state (client_profiles, allowed_emails, drafts).
+      # When unset the mail-api falls back to JSON files under DATA_DIR.
+      DATABASE_URL: postgresql://${POSTGRES_USER:-goodwalk}:${POSTGRES_PASSWORD_URLENCODED:-goodwalk}@db:5432/${POSTGRES_DB:-goodwalk}
+      ADMIN_DATA_SEED_FROM_JSON: ${ADMIN_DATA_SEED_FROM_JSON:-auto}
       FORM_MIN_SECONDS: ${FORM_MIN_SECONDS:-4}
       FORM_MAX_SECONDS: ${FORM_MAX_SECONDS:-7200}
       RATE_LIMIT_WINDOW_SECONDS: ${RATE_LIMIT_WINDOW_SECONDS:-900}
       RATE_LIMIT_MAX_PER_IP: ${RATE_LIMIT_MAX_PER_IP:-5}
       RATE_LIMIT_MAX_PER_EMAIL: ${RATE_LIMIT_MAX_PER_EMAIL:-3}
       RATE_LIMIT_MIN_INTERVAL_SECONDS: ${RATE_LIMIT_MIN_INTERVAL_SECONDS:-20}
+      CORS_ALLOWED_ORIGINS: ${CORS_ALLOWED_ORIGINS:-}
+      TRUSTED_HOSTS: ${TRUSTED_HOSTS:-}
+      MAX_REQUEST_BODY_BYTES: ${MAX_REQUEST_BODY_BYTES:-}
+      DEPLOY_SMOKE_SECRET: ${DEPLOY_SMOKE_SECRET:-}
       PYTHONUNBUFFERED: '1'
       TZ: ${TZ:-Pacific/Auckland}
     expose:
       - '8000'
+    volumes:
+      - mail_api_data:${MAIL_API_DATA_DIR:-/app/data}
     restart: unless-stopped
+    healthcheck:
+      # Hits /health via the container's own loopback so TrustedHostMiddleware
+      # (allowed_hosts) does not need to know about the bridge-network IP.
+      test: ["CMD-SHELL", "python -c \"import urllib.request,sys; sys.exit(0 if urllib.request.urlopen('http://127.0.0.1:8000/health', timeout=3).status == 200 else 1)\""]
+      interval: 30s
+      timeout: 5s
+      retries: 3
+      start_period: 20s
     networks:
       - default
       - webnet
@@ -67,6 +94,7 @@ services:
 
 volumes:
   postgres_data:
+  mail_api_data:
 
 networks:
   webnet:

docker-compose.yml

@@ -3,13 +3,15 @@ services:
     build:
       context: .
       args:
-        APP_VERSION: ${APP_VERSION:-4.0.2}
+        APP_VERSION: ${APP_VERSION:-4.0.1}
     environment:
-      APP_VERSION: ${APP_VERSION:-4.0.2}
+      APP_VERSION: ${APP_VERSION:-4.0.1}
       DATABASE_URL: postgresql://${POSTGRES_USER:-goodwalk}:${POSTGRES_PASSWORD:-goodwalk}@db:5432/${POSTGRES_DB:-goodwalk}
       NODE_ENV: production
       PORT: ${APP_PORT:-3000}
       ENABLE_GENERAL_ENQUIRIES: ${ENABLE_GENERAL_ENQUIRIES:-false}
+      PUBLIC_ENABLE_MOBILE_CTA_BUTTON: ${PUBLIC_ENABLE_MOBILE_CTA_BUTTON:-false}
+      PUBLIC_ENABLE_ENHANCED_CONTENT_IMAGES: ${PUBLIC_ENABLE_ENHANCED_CONTENT_IMAGES:-false}
       TZ: ${TZ:-Pacific/Auckland}
     depends_on:
       - db
@@ -19,9 +21,9 @@ services:
     build:
       context: ./mail-api
       args:
-        APP_VERSION: ${APP_VERSION:-4.0.2}
+        APP_VERSION: ${APP_VERSION:-4.0.1}
     environment:
-      APP_VERSION: ${APP_VERSION:-4.0.2}
+      APP_VERSION: ${APP_VERSION:-4.0.1}
       RESEND_API_KEY: ${RESEND_API_KEY}
       OWNER_EMAIL: ${OWNER_EMAIL}
       OWNER_BCC: ${OWNER_BCC:-}
@@ -29,7 +31,10 @@ services:
       FROM_EMAIL: ${FROM_EMAIL:-GoodWalk <info@goodwalk.co.nz>}
       REPLY_TO: ${REPLY_TO:-info@goodwalk.co.nz}
       ENABLE_GENERAL_ENQUIRIES: ${ENABLE_GENERAL_ENQUIRIES:-false}
+      DATA_DIR: ${MAIL_API_DATA_DIR:-/app/data}
       TZ: ${TZ:-Pacific/Auckland}
+    volumes:
+      - mail_api_data:${MAIL_API_DATA_DIR:-/app/data}
     restart: unless-stopped
 
   db:
@@ -59,3 +64,4 @@ services:
 
 volumes:
   postgres_data:
+  mail_api_data:

docker/postgres/init/002-admin-kv.sql

@@ -0,0 +1,12 @@
+-- Key/value table used by mail-api for admin state.
+-- Three keys are written from main.py:
+--   client_profiles -> dict[email, profile]
+--   allowed_emails  -> {"emails": [..]}
+--   drafts          -> dict[email, drafts]
+-- Stored as JSONB blobs to match the existing dict-shaped storage in the
+-- application and to avoid coupling the DB schema to mail-api shape changes.
+create table if not exists admin_kv (
+  key text primary key,
+  value jsonb not null,
+  updated_at timestamptz not null default now()
+);

docker/postgres/init/003-ab-events.sql

@@ -0,0 +1,15 @@
+-- A/B test event log. One row per exposure / cta_click / conversion.
+-- Kept narrow on purpose: the goal is "did variant X get more conversions
+-- than control" — not full session reconstruction.
+create table if not exists ab_events (
+  id bigserial primary key,
+  experiment text not null,
+  variant text not null,
+  event_type text not null check (event_type in ('exposure', 'cta_click', 'conversion')),
+  anon_id text not null,
+  meta jsonb not null default '{}'::jsonb,
+  created_at timestamptz not null default now()
+);
+
+create index if not exists ab_events_experiment_variant_idx
+  on ab_events (experiment, variant, event_type, created_at desc);

docker/postgres/init/004-session-events.sql

@@ -0,0 +1,48 @@
+-- Visitor journey reconstruction. Two tables, two retention policies.
+--
+-- session_events: every analytics event the SvelteKit /api/track endpoint
+-- receives, keyed by the anon_id cookie set in hooks.server.ts. This buffer
+-- is the source for journey reconstruction when a visitor submits the
+-- booking form. It is pruned aggressively (24h TTL) so we don't hoard
+-- behavioural data for visitors who never enquire.
+--
+-- submission_journeys: when a visitor submits the booking/contact form,
+-- /api/track/promote copies their recent session_events into this table
+-- linked to the submission email. These rows are kept so the owner can
+-- review the journey from the CP dashboard.
+--
+-- The promotion step is the only place where an anonymous browsing record
+-- becomes linked to a named person, and it only happens because that
+-- person chose to submit a form. The privacy policy covers this.
+
+create table if not exists session_events (
+  id bigserial primary key,
+  anon_id text not null,
+  event_name text not null,
+  page_path text,
+  params jsonb not null default '{}'::jsonb,
+  created_at timestamptz not null default now()
+);
+
+create index if not exists session_events_anon_idx
+  on session_events (anon_id, created_at);
+
+-- Used by the probabilistic prune in /api/track to find rows past TTL.
+create index if not exists session_events_created_idx
+  on session_events (created_at);
+
+create table if not exists submission_journeys (
+  id bigserial primary key,
+  email text not null,
+  anon_id text,
+  -- Snapshot of session_events rows at promotion time (server-captured).
+  events jsonb not null default '[]'::jsonb,
+  -- Client-side sessionStorage buffer sent with the promote request, as a
+  -- fallback for events that never reached /api/track (e.g. blocked at the
+  -- network layer alongside gtag).
+  client_events jsonb not null default '[]'::jsonb,
+  created_at timestamptz not null default now()
+);
+
+create index if not exists submission_journeys_email_idx
+  on submission_journeys (email, created_at desc);

docs/README.md

@@ -0,0 +1,35 @@
+# Goodwalk docs
+
+Reference, audit, and planning documents for the Goodwalk site. Project-level rules live in [`/CLAUDE.md`](../CLAUDE.md); everything else lives here.
+
+## Product & brand
+
+- [product.md](product.md) — users, purpose, brand personality, design principles
+- [marketing-principles.md](marketing-principles.md) — Chris Do / Debbie Millman principles, applied to the rebuild
+- [marketing-voice.md](marketing-voice.md) — copy/voice style guide (calm, certain, warm, specific)
+
+## Design
+
+- [design-language.md](design-language.md) — canonical visual system: colour, typography, spacing, motion, surface, photography direction
+- [design-audit.md](design-audit.md) — codebase-wide design drift audit + token/refactor changelog
+- [homepage-flow-audit.md](homepage-flow-audit.md) — section-by-section IA review of the homepage
+- [mobile-polish.md](mobile-polish.md) — mobile conversion & comfort tracker
+- [ux-polish.md](ux-polish.md) — conversion audit tracker
+
+## SEO & growth
+
+- [competitors.md](competitors.md) — Fetch / Sticks & Bones analysis + what to borrow
+- [comparison-page-plan.md](comparison-page-plan.md) — brief for the dog-walker-vs-daycare-vs-sitter page
+- [nz-citations.md](nz-citations.md) — canonical NAP block + directory submission list
+
+## Ops
+
+- [deployment.md](deployment.md) — production deploy flow, server layout, nginx cutover
+- [webp-conversion.md](webp-conversion.md) — one-time WebP setup for hero images
+- [onboarding.md](onboarding.md) — client onboarding flow, lifecycle status, legacy CSV migration, Postgres target schema
+- [server-side-analytics.md](server-side-analytics.md) — first-party `/api/track` endpoint that forwards to GA4 when ad blockers kill client-side gtag
+
+## Archive
+
+- [archive/v3-design-audit.md](archive/v3-design-audit.md) — superseded by [design-audit.md](design-audit.md)
+- [archive/marketing-voice-v2-proposal.md](archive/marketing-voice-v2-proposal.md) — one-shot copy-change proposal against [marketing-voice.md](marketing-voice.md)

docs/archive/marketing-voice-v2-proposal.md

@@ -0,0 +1,422 @@
+# Marketing Voice v2 — Distillation Proposal
+
+Proposed copy changes across the site, measured against `marketing-voice.md`. Nothing applied yet — review, redline, then I'll commit the survivors.
+
+The aim: cut hedges, kill restated headings, collapse repetition across pages, and replace abstract phrasing with concrete nouns. Where two sentences carry one idea, one sentence wins.
+
+---
+
+## 1. Cross-site naming
+
+### "1:1" still appears in 6+ places
+
+We already changed the FAQ heading on the dog-walking page. The phrase still lives in navigation, footer, mega menu, decision blocks, FAQs, and SEO metadata. It's calendar-speak — customers say "solo" or "one-on-one".
+
+| Location | Current | Proposed |
+|---|---|---|
+| `homepage.ts` mobileLinks | `1:1 Walks` | `Solo Walks` |
+| `homepage.ts` megaMenuServices | `1:1 Walks` / `Personalised solo walks` | `Solo Walks` / `One dog. One walker.` |
+| `homepage.ts` services[1] | `1:1 Walks` | `Solo Walks` |
+| `homepage.ts` testimonials.service | `1:1 Walk` | `Solo Walk` |
+| `homepage.ts` booking.serviceOptions | `1:1 Walks` | `Solo Walks` |
+| `homepage.ts` footer.navigationLinks | `1:1 Walks` | `Solo Walks` |
+| `pack-walks.ts` paragraphs[4] | `our 1:1 walks are the better fit` | `our solo walks are the better fit` |
+| `dog-walking.ts` hero.eyebrow | `1:1 Walks` | `Solo Walks` |
+| `dog-walking.ts` decision.title | `Is a 1:1 walk right for your dog?` | `Is a solo walk right for your dog?` |
+| `dog-walking.ts` FAQ | `1:1 walks start from...` | `Solo walks start from...` |
+
+Open question: keep `1:1` in SEO `<title>` / `description` if it carries search volume, or sweep that too? I'd keep it on `llms.txt` and meta titles where the keyword has weight, drop it in body copy.
+
+---
+
+## 2. Homepage (`homepage.ts`)
+
+### Hero subtitle — already tight, leave it.
+
+✅ Current: "Reliable dog walking across Auckland Central. Happier dogs. Quieter evenings." Keep.
+
+### Intro
+
+Current: `"Professional dog walking services across Auckland."`
+
+Proposal: **`"Dog walking across Auckland Central."`**
+Why: "Professional services" is filler — readers already assume it. The location is the real specificity; drop "Auckland", say "Auckland Central" since that's where we actually are.
+
+### Founder story body
+
+Current:
+> "Most companies sell walks. We sell a calmer evening at home."
+> "Same walker. Small groups. Real attention. Your dog learns to trust one face at the door — not a rotating roster."
+> "You know who has your dog. Your dog knows who is collecting them. And you come home to a tired, happy one. Ready to"
+
+Proposal — line 3 is doing two jobs and stumbles into the CTA:
+> "Most companies sell walks. We sell a calmer evening at home."
+> "Same walker. Small groups. Real attention. Your dog learns one face at the door, not a rotating roster."
+> "You know who has your dog. They know who's at the door. You come home to a tired, happy one. Ready to"
+
+Reasons: kill "trust one face" (abstract + redundant with later "tired, happy one"), trim "to trust" (we just said we sell trust). Contraction on "they know who's" makes it sound spoken.
+
+### How it works — phase benefits
+
+The "benefit" line under each phase is doing the job of the title. Right now both compete.
+
+| Phase | Current title + benefit | Proposal |
+|---|---|---|
+| Meet | `No pressure, just clarity` + `A proper Meet & Greet at home` | Drop the benefit subtitle. Title carries enough. |
+| Settle | `A smoother start for nervous dogs` + `Your dog settles in. No rushing.` | Drop benefit subtitle. |
+| Thrive | `The outcome you actually want` + `Then the routine does the work` | Drop benefit subtitle — it's meta-commentary. |
+
+Alternative if benefit subtitles are structural: rewrite as deliverables, not vibes. `Free, 30 mins, your home` / `Two walks before regulars` / `Photo updates, every walk`.
+
+### Values
+
+Current titles read OK. Bodies have a few hedges to fix:
+
+- `"4 to 8 dogs. Always. Calm, structured walks with real attention for every dog."` → **`"4 to 8 dogs. Always. Calm walks, real attention."`** (drop "for every dog" — implied)
+- `"Pet first aid certified. Careful screening. Proactive handling. Not extras — the baseline."` → keep, but "proactive handling" is fluff. → **`"Pet first aid certified. Careful screening. Not extras — the baseline."`**
+- `"You should not have to chase your dog walker. Consistent pickup. Clear communication. Nothing to manage."` → **`"You shouldn't have to chase a dog walker. Same pickup time. Clear updates. Nothing to manage."`** (contraction, "consistent pickup" → "same pickup time")
+
+### Booking subtitles
+
+Current generalSubtitle: `"A few details. We reply properly within 24 hours."`
+
+"Properly" is a hedge that sounds defensive. Drop it.
+→ **`"A few details. We reply within 24 hours."`**
+
+### Locations & Hours intro
+
+Current: `"We cover most of Auckland Central's suburbs:"`
+
+Proposal: **`"We cover Auckland Central:"`**
+"Most of" is a hedge that undercuts the long list of suburbs immediately below.
+
+---
+
+## 3. Pack Walks (`pack-walks.ts`)
+
+### Hero — 5 paragraphs is too many
+
+The hero currently delivers: who it's for, how it works, walk length, coverage, who it isn't for. Five paragraphs. Most heroes earn their keep in 2-3. The "who it isn't for" line belongs in the decision block (and it's already there).
+
+Proposal — collapse to three paragraphs:
+
+> "Tiny Gang is built for small and medium dogs who like the right kind of company. 4 to 8 dogs, matched on size and energy."
+>
+> "Free Meet & Greet at home, then two assessment walks. Regular slot only once we know the fit is right."
+>
+> "60 to 75 minutes on the ground. We rotate Western Springs, Fowlds Park, Cornwall Park, Grey Lynn Park, and Oakley Creek — picked on the day for weather and group."
+
+Coverage line moves down to the Highlight or Pricing block where it does work. The "if your dog isn't a fit" line lives in the decision block — no need to preview it here.
+
+### Pricing intro
+
+Current: `"Right amount of exercise. Right amount of social time. Same walker every week."`
+
+Proposal: **`"Right exercise. Right social time. Same walker every week."`** Cut the repeated "amount of". Reads faster.
+
+### Pricing plan features
+
+The features hedge with "Best for…" which sounds product-y. Rewrite as straight facts:
+
+| Plan | Current 4th feature | Proposal |
+|---|---|---|
+| 1 Walk Per Week | `Best for dogs starting out` | `Good for dogs starting out` (or drop) |
+| 2-3 Walks Per Week | `Best fit for busy owners` | `Most popular routine` (matches `popular: true` flag) |
+| 4-5 Walks Per Week | `Best for high-energy social dogs` | `For high-energy social dogs` |
+| Casual Pack Walk | `Higher rate than weekly routines` | Drop — price already shows it |
+
+### Benefits intro
+
+Current: `"Small groups. Compatible dogs. No chaos. That is why it works."`
+
+Proposal: **`"Small groups. Compatible dogs. No chaos. That's why it works."`** Contraction. (Same pattern repeats elsewhere — see § 6.)
+
+### Benefit titles — abstract vs concrete
+
+- `"No overwhelming dynamics"` → **`"No bigger dogs to dodge"`** (concrete)
+- `"A routine you can rely on"` → **`"A weekly routine that sticks"`** (matches highlight block phrasing already used on the same page)
+- `"Real individual attention"` → **`"Eyes on every dog"`**
+- `"Safety, built in"` → **`"Safer than a one-size pack"`**
+
+### Booking dogIntro
+
+Current: `"Tell us about your dog. Where you are. Anything we should know. We will come back about whether Tiny Gang is the right fit."`
+
+Proposal: **`"Tell us about your dog. Where you are. Anything we should know. We'll come back about the fit."`** Contraction, drop "whether Tiny Gang is the right" (implied from page).
+
+---
+
+## 4. Solo Walks (`dog-walking.ts`)
+
+### Hero — five paragraphs again, same pattern
+
+Current paragraphs 1-5 cover: who it's for, the dog types, walk length, coverage, honesty-at-Meet-&-Greet. Same compression opportunity.
+
+Proposal — three paragraphs:
+
+> "Built for dogs who do better one-on-one. Their pace. Their walk. Same walker every time."
+>
+> "Reactive on the lead. Recovering from surgery. A senior who needs it slower. An anxious rescue still finding their feet. These are the dogs solo walks are for."
+>
+> "30 minutes for seniors or lower energy. 45 for most. 60 for dogs who want a longer outing. Door-to-door, photo update after every walk."
+
+The "honesty at Meet & Greet" sentence is already said on every other page — it's a brand-wide promise, not a hero claim.
+
+### Highlight points
+
+- `"For larger or more sensitive dogs"` body: `"When your dog needs more space, more clarity, or more attention — this gives us room to do it properly."` → **`"For dogs who need more space, clarity, or attention. We have room to give it."`** (drop "When your dog needs" → just state who it's for)
+
+### Pricing intro
+
+Current: `"Shaped around your dog, not a group schedule. For dogs who need extra attention, a steadier pace, or a more personal routine."`
+
+Proposal: **`"Shaped around your dog. For dogs who need extra attention, a steadier pace, or more personal time."`** Cuts "not a group schedule" (over-explained by context), trims "more personal routine" → "more personal time" (concrete).
+
+### Pricing plan features
+
+Same pattern as pack-walks. Drop hedging "Best for…" labels or rewrite as facts.
+
+| Plan | Current 4th feature | Proposal |
+|---|---|---|
+| 30 Min | `Good fit for lower-energy dogs` | `For seniors and lower-energy dogs` |
+| 45 Min | `Best fit for many routines` | `Most popular length` |
+| 60 Min | `Best for dogs needing a fuller outing` | `For dogs who want a longer outing` |
+
+### Pricing scarcityNote
+
+Current: `"A limited number of 1:1 slots are available each week."`
+
+Proposal: **`"Solo slots are limited each week."`** Active, shorter, no passive "are available".
+
+### Benefits intro
+
+Current: `"More space. Steadier handling. A pace that fits. The whole week feels easier."`
+
+Already strong. Keep.
+
+### Benefit titles
+
+- `"Full attention. No competition."` — keep. Strong.
+- `"The walk matches their pace"` → **`"A walk at their pace"`** (more direct)
+- `"Room to relax"` body has 21 words and ends in "without group pressure" — third time the page implies group pressure. Compress: **`"Without group pressure, anxious dogs move through the world more easily."`**
+- `"A routine built around you both"` body: `"1:1 gives us flexibility to build a routine that works for your dog and your week."` → **`"We shape the routine around your dog and your week."`** (drop "1:1 gives us flexibility" — meta-framing, redundant)
+
+### Booking dogIntro
+
+Current: `"Tell us about your dog. Where you are. Anything we should know. We will come back about the right fit."`
+
+Proposal: **`"Tell us about your dog. Where you are. Anything we should know. We'll come back about the fit."`** Match pack-walks pattern; contraction.
+
+---
+
+## 5. Puppy Visits (`puppy-visits.ts`)
+
+### Hero subtitle
+
+Current: `"While you're at work, your puppy is fed, played with, and looked after. At home."`
+
+This is the v1 voice-doc's chosen example. Keep.
+
+### Hero paragraphs
+
+Currently four. Paragraph 3 is the strongest (the growth-plates / vet rationale) and is buried. Reorder + tighten:
+
+Proposal:
+> "A visit means a toilet break, fresh water, a feed if scheduled, play, and calm settling time before we leave. Photo update lands in your phone."
+>
+> "Short visits beat long walks while your puppy is growing. Vets recommend low-impact exercise until growth plates settle — usually 12 to 18 months. Visits give them company and stimulation without the joint stress."
+>
+> "Visits are also where Goodwalk usually starts. We know your puppy early, so the move to solo walks or Tiny Gang later is smooth."
+
+Coverage line ("Across Auckland Central — Mt Eden, Ponsonby...") goes to the chip / FAQ. Three paragraphs, clearer order: what happens → why it's right for puppies → where it leads.
+
+### Highlight title
+
+Current: `"Calm routines now. A smoother Tiny Gang later."`
+
+Already nice. Keep.
+
+### Decision footnote
+
+Current: `"Free Meet & Greet first. Always."`
+
+Already nice. Keep.
+
+### Pricing intro
+
+Current: `"Built around your puppy. Real support now. Foundations for later, if Tiny Gang is the right fit."`
+
+Proposal: **`"Built around your puppy. Real support now. Foundations for whatever comes next."`** "If Tiny Gang is the right fit" hedges and over-explains. The "whatever comes next" implies the same thing without conditional language.
+
+### Plan features — same hedge pattern
+
+| Plan | Current 4th feature | Proposal |
+|---|---|---|
+| 20 Min | `Good for shorter midday support` | `For shorter midday support` |
+| 45 Min | `Best fit for many puppies` | `Most popular visit length` |
+| 60 Min | `Best for pups needing more time` | `For pups who need more time` |
+
+### scarcityNote
+
+Current: `"Puppy Visit spaces are limited so we can keep care consistent."`
+
+Proposal: **`"Puppy Visit spaces are limited."`** The reason is obvious and over-explained.
+
+### Benefits intro
+
+Current: `"The puppy stage moves fast. Daytime visits give your puppy support now — and build the routines that make later life easier."`
+
+Proposal: **`"The puppy stage moves fast. Daytime visits help now, and build routines that make later life easier."`** Drop "give your puppy support" (abstract), use "help now" (concrete verb).
+
+### Benefit body fixes
+
+- `"Foundations for Tiny Gang later"` body: `"For puppies who may join Tiny Gang one day, early visits build the confidence and routines that make the next step smooth."` — TWO hedges in one sentence ("may", "one day"). → **`"For puppies who'll join Tiny Gang later, early visits build the confidence and routines that make the next step smooth."`**
+- `"Support for busy owners too"` body has `"during a demanding stage"` — vague. → **`"Real help when puppies are learning fast. Guidance from someone who's been through this stage with dozens of dogs."`**
+
+### FAQ "How long is each visit?"
+
+Current answer says "30 minutes — the sweet spot" but the pricing plan starts at **20 minutes**. Inconsistency — fix the FAQ, not the price.
+
+Proposal: **`"20 minutes for shorter midday support. 45 minutes for most puppies. 60 minutes if your pup needs more time."`** Matches the pricing plans exactly.
+
+### FAQ "Can Puppy Visits lead into Tiny Gang…"
+
+Current: `"Exactly what they are designed for. When your puppy is old enough and the right temperament fit, we already know them well. The next step is smooth, not new."`
+
+Proposal: **`"Exactly what they're for. By the time your puppy is old enough, we already know them. The next step is smooth, not new."`** Contraction, drop "and the right temperament fit" (implied), drop "designed for" (passive-corporate).
+
+### Booking dogIntro
+
+Current: `"Tell us about your puppy. Where you are. Their routine. Anything we should know — and we will plan the right visit."`
+
+Proposal: **`"Tell us about your puppy. Where you are. Their routine. We'll plan the right visit."`** Drop "Anything we should know — and we will" (redundant, hedging).
+
+---
+
+## 6. About page (`about.ts`)
+
+### "Who we are" section
+
+Current:
+> "Alessandra started Goodwalk because she could not find a walker she trusted. So she became one."
+> "She walks every dog herself. Posts photos to Instagram so you can see your dog's day. Knows some of the Tiny Gang from ten weeks old."
+> "Thirty-plus five-star Google reviews say the same thing: the dogs adore her, and their owners finally stop worrying."
+
+Line 1 is gold. Keep. Line 2 is fine. Line 3 has "say the same thing" which is filler.
+
+Proposal line 3: **`"Thirty-plus five-star Google reviews: the dogs adore her, and their owners stop worrying."`** Drop "say the same thing" and "finally" (mild hedge).
+
+### "How we do things"
+
+Current:
+> "Calm handling. Positive reinforcement. A walker who already knows your dog. Same principles, every walk."
+> "Small packs because attention matters. Free pickup and drop-off because your day should not work around us. First aid certified. Public liability insured. That part is not negotiable."
+
+Line 2 is doing six things at once. Split:
+
+Proposal:
+> "Calm handling. Positive reinforcement. A walker who already knows your dog. Same principles, every walk."
+> "Small packs because attention matters. Free pickup and drop-off because your day shouldn't work around ours."
+> "First aid certified. Public liability insured. Not negotiable."
+
+Three paragraphs, three jobs. Contraction on "shouldn't".
+
+### "Meet the founder" — line 3 (Maya)
+
+Current: `"Maya is the reason small dogs sit at the centre of everything. A Cavalier King Charles cross Shih Tzu. Opinionated. Dramatic in the rain. Completely impossible to ignore on a walk — and the best argument we have for building a service around small dogs, not one that just makes room for them."`
+
+Strong texture, but ends with a 27-word sentence past the voice budget (max ~24). Split:
+
+Proposal:
+> "Maya is the reason small dogs sit at the centre of everything. A Cavalier King Charles cross Shih Tzu. Opinionated. Dramatic in the rain. Impossible to ignore on a walk."
+> "She's the best argument we have for a service built around small dogs — not one that just makes room for them."
+
+### FAQ "Why do you specialise in small dogs?"
+
+Current: `"Small dogs need different pace, different group dynamics, different handling. Goodwalk was built around that — not adapted from a generic dog-walking model."`
+
+Proposal: **`"Small dogs need a different pace, different group dynamics, different handling. We were built around that, not adapted from a generic model."`** Active voice ("We were built" instead of "Goodwalk was built"), trim "dog-walking" (implied).
+
+### FAQ "What suburbs do you cover?"
+
+Current has 16 suburb names listed inline. The map / chips already show them. Compress:
+
+Proposal: **`"Most of Auckland Central — Ponsonby, Grey Lynn, Mt Eden, Kingsland, Herne Bay, Remuera and surrounds. If you're nearby and unsure, just ask."`** Cuts the list to the highest-recognition six. The exhaustive list lives on the homepage Locations block and the coverage map.
+
+---
+
+## 7. Locations (`locations.ts`) — sweeping pattern
+
+Every location intro is structured the same way: descriptive lead → "well-suited / natural home / ideal place for…" → Goodwalk services available → free pickup line. Three of these in a row, the pattern shows.
+
+### Park descriptions — universal cleanup
+
+The voice doc says "Replace abstract nouns with concrete verbs". Park blurbs lean on adjective-stacks:
+
+- `"offers wide open paths, panoramic views across Auckland, and a mix of gentle and steeper terrain"` → **`"Wide open paths, panoramic views, gentle and steep terrain."`** (drop "offers")
+- `"Popular with local dog walkers and a staple route for the Tiny Gang"` → keep.
+- `"A well-used neighbourhood park… with open grass areas and shade trees"` → **`"Neighbourhood park with open grass and shade."`**
+
+Recommend a pass on all 30+ park descriptions: cut every "offers", "provides", "with X and Y" sentence opener, and every "well-suited / ideal place / natural home".
+
+### Intro pattern — propose a template
+
+Right now Mt Eden's intro is 71 words. Most location intros are 50-80 words. Voice doc says "Body sentences: max ~24". Propose a 3-sentence template:
+
+> "[Suburb] [one specific thing — geography, vibe, dog density]. [Goodwalk fact — who from here is in the Tiny Gang / what we run here]. Free pickup and drop-off."
+
+Worked example, Mt Eden:
+
+> "Mt Eden's volcanic cone, leafy streets, and mix of reserves and quiet paths make it a daily-outing favourite. We run pack walks and solo walks here weekly, with several Tiny Gang regulars based in the suburb. Free pickup and drop-off included."
+
+53 words → still long, but every clause does work. Apply the template to all 17 suburbs in a follow-up pass.
+
+---
+
+## 8. Repeated lines across pages
+
+The phrase **"Free pickup and drop-off across Auckland Central"** (or close variants) appears 14+ times: in hero chips, paragraph 4 of every service hero, FAQ answers, the coverage map, the locations page, and the about page. It's a real selling point — but said this often it stops landing.
+
+Proposal — vary the wording by surface:
+
+- **Chip** (compact): `"Free pickup & drop-off"`
+- **Hero paragraph**: usually deletable since the chip is right there. If kept: `"Pickup and drop-off included, across Auckland Central."`
+- **FAQ**: keep specific — that's where someone is actually checking.
+- **Footer / coverage block**: `"Door-to-door across Auckland Central."`
+
+Save the full sentence for places where the suburb list matters.
+
+---
+
+## 9. Summary of recurring fixes
+
+If we agree on the principles below, I can sweep these patterns site-wide without you reviewing each one:
+
+1. **Drop "Best for / Best fit"** in pricing features. State who it's for, or drop.
+2. **Contractions** ("we'll", "shouldn't", "they're") where the surrounding tone is conversational.
+3. **"1:1" → "Solo"** in body copy, navigation, decision blocks. Keep "1:1" in SEO meta/title where keyword volume might matter.
+4. **Cut "properly", "actually", "genuinely", "really"** unless the sentence dies without them.
+5. **Cut "we will come back about"** → "we'll reply about" / "we'll come back" (less corporate).
+6. **Park descriptions**: rewrite the "offers / provides / well-suited / a mix of" sentences as concrete noun phrases.
+7. **Service hero paragraphs**: target 3 paragraphs, not 5. Coverage and disqualifier lines move down the page.
+8. **Drop reasons that are already obvious from context** — "so we can keep care consistent", "Higher rate than weekly routines", "in your home" after "in-home".
+
+---
+
+## What this changes for the reader
+
+- Faster scan on every service page (3 hero paragraphs instead of 5).
+- Consistent terminology between nav, body, and CTAs (no "1:1" / "Solo" / "one-on-one" mix).
+- Pricing tables stop sounding like a SaaS comparison grid.
+- Location pages stop reading like council brochures.
+
+## What it does NOT change
+
+- The brand voice from `marketing-voice.md` — this proposal is a stricter application of that voice, not a rewrite of it.
+- SEO `<title>` / `meta description` / `llms.txt` keywords — those remain under a separate review (the "1:1" tradeoff lives there).
+- Customer testimonials — never edited.
+- Service names ("Tiny Gang", "Meet & Greet") — kept verbatim.
+
+---
+
+**Next step**: redline this file. Strike the changes you don't want, mark anything that needs different phrasing, and I'll apply the rest in one sweep. Or pick a single section to start with (homepage? service heroes? locations?) so we can validate the voice before going site-wide.

docs/archive/v3-design-audit.md

@@ -0,0 +1,252 @@
+# Design Critique — Goodwalk
+
+Scope: read `variables.css` end-to-end, `ValuesSection.svelte` (open in IDE), `buttons.css`, and surveyed `HeroSection.svelte`. Citing concrete drift, not generalities.
+
+---
+
+## Issue list
+
+### 1. Token system has decayed into noise — the design system is the problem
+
+**Inconsistency.** `variables.css` defines **7 near-identical grays** (`--gray #59606d`, `--text-muted #4c5056`, `--text-muted-strong #4a4f55`, `--text-subtle #5f6369`, `--text-soft #666`, `--text-softest #6a6d72`, `--text-heading-soft #34363a`) and **6 near-identical off-whites** (`--surface-panel-soft`, `--surface-panel-muted`, `--surface-panel-warm`, `--surface-panel-cream`, `--surface-light`, `--off-white`). They differ by 1–3 hex points.
+
+**Why it hurts.** A design system with this many close-but-different values is functionally no system at all. Every component author picks a slightly different one. This is the engine behind every other inconsistency in the codebase.
+
+**Recommendation.** Collapse to: 3 grays (heading / body / muted), 2 off-whites (page / panel), 2 brand greens (primary / hover). Run a codemod replacing the deprecated tokens. Lock the file with a comment header forbidding additions without review.
+
+**Good looks like.** Linear's full text scale is 4 grays. Stripe's surface scale is 3.
+
+**Severity: Critical.**
+
+---
+
+### 2. No radius scale exists — `variables.css` has zero `--radius-*` tokens
+
+**Inconsistency.** Components hand-pick: `40px` (button), `28px` (photo card), `22px` (photo card mobile), `18px` (bento + caption), `16px` (bento mobile + caption mobile), `11px` (point icon), `999px` (eyebrow). 7 different radii on one page.
+
+**Why it hurts.** The eye notices radius mismatches more than almost any other inconsistency — it's the silhouette of every element. A 28px card next to an 18px card next to a 22px card reads as "ported from different templates."
+
+**Recommendation.** Add tokens: `--radius-sm 8`, `--radius-md 14`, `--radius-lg 20`, `--radius-pill 999`. Pick **one** card radius (recommend 20). Buttons stay pill. Eyebrow stays pill. Everything else uses the scale.
+
+**Severity: Critical.**
+
+---
+
+### 3. `ValuesSection.svelte` bypasses the token system almost entirely
+
+**Inconsistency.** In ~480 lines of CSS in this single component:
+- Hardcoded colors not in tokens: `#000` (×3), `#0d1a0d` (×2), `#102010`, `#5a605f`, `#3f4348`, `#fff` (×3), `#ede4d2`, `#fcfbf6`.
+- Hardcoded shadows: `0 18px 34px rgba(17,20,24,0.08)` (line 227), `0 12px 24px rgba(...)` (line 262), `0 14px 34px rgba(...)` (line 295), `0 6px 16px rgba(33,48,33,0.18)` (line 505) — when `--shadow-card`, `--shadow-panel-strong`, `--shadow-badge` already exist for these.
+- Spacing values not on the 4px scale: `padding: 0 50px`, `padding: 38px 36px`, `padding: 32px 30px`, `padding: 13px 0`, `margin-top: 32px / 36px / 52px / 26px`.
+- One shadow token (`--shadow-panel-elevated`, line 479) — out of ~6 shadows. The other 5 are inline.
+
+**Why it hurts.** This is design system drift in action. The tokens exist; they're being ignored. Every other component will do the same and the system becomes a museum.
+
+**Recommendation.** Replace every literal in this file with a token. If a token doesn't exist, add it and use it everywhere it applies. Then add a stylelint rule blocking raw hex and raw shadow tuples in component CSS.
+
+**Severity: Critical.**
+
+---
+
+### 4. Two `<h3>`s in the same section at totally different scales
+
+**Inconsistency.** `.values-contrast-cell h3` is `clamp(20px, 1.9vw, 25px)`. `.values-points-title` (also `<h3>`) is `clamp(24px, 2.4vw, 32px)`. They sit in the same section, 200px apart vertically.
+
+**Why it hurts.** Visual hierarchy breaks. The reader's brain expects the second H3 to be peer-level with the first. Instead it's larger than the first, then `.values-point h3` (also h3) drops back to 17px. Three H3s, three scales.
+
+**Recommendation.** Adopt a real type scale token set: `--text-display`, `--text-h2`, `--text-h3`, `--text-h4`, `--text-body`, `--text-small`. Map every heading to a token. The "values points" introduction is functionally a sub-section header — use the same scale as the contrast cell titles, or promote it to h2-tier visually with proper hierarchy.
+
+**Severity: Major.**
+
+---
+
+### 5. Photo caption layout breaks when `detail` is empty
+
+**Inconsistency.** `.values-photo-caption` uses `justify-content: space-between` with two spans inside. Three of five photos have `detail: ''`. The result: an empty right-side gap and a left-pinned name in a half-empty pill. On mobile, the caption switches to `display: grid; justify-content: start` (line 569) which fixes it — but the desktop is broken.
+
+**Why it hurts.** Looks accidental. A premium product never ships pills that are half-empty for half their content.
+
+**Recommendation.** Either (a) make `detail` required, or (b) when detail is empty, render only the name and center it. Conditional class in Svelte: `class:values-photo-caption-solo={!photo.detail}`.
+
+**Severity: Major.**
+
+---
+
+### 6. `.btn-yellow` uses pure black text
+
+**Inconsistency.** `buttons.css:65` — `.btn-yellow { color: var(--text-strong); }` where `--text-strong: #000`. Every other text surface in the app uses `--gw-green #213021` or `--text-heading #1f2421`.
+
+**Why it hurts.** Pure black on the brand yellow is the loudest color combo on the page. It pulls the eye like a warning sign and competes with the actual content. It's also the only place pure black appears outside `.values-inner .section-heading`.
+
+**Recommendation.** Use `var(--gw-green)` on `.btn-yellow`. Contrast is still well above AA (≈8:1 on `#ffd100`) and the button immediately feels intentional and on-brand.
+
+**Severity: Major.**
+
+---
+
+### 7. No `:focus-visible` states defined for `.btn`
+
+**Inconsistency.** `buttons.css` defines `:hover` and `:active` only. No `:focus-visible`. Keyboard users get the browser default outline, which on a custom pill button with `border-radius: 40px` looks broken.
+
+**Why it hurts.** Accessibility failure + perceived quality drop for power users. Tab through the page once and the button outlines clip the radius.
+
+**Recommendation.**
+```css
+.btn:focus-visible {
+  outline: 2px solid var(--gw-green);
+  outline-offset: 3px;
+}
+.btn-green:focus-visible { outline-color: var(--yellow); }
+```
+
+**Severity: Major.**
+
+---
+
+### 8. `.values-inner` uses hardcoded `padding: 0 50px`
+
+**Inconsistency.** Line 187. The codebase already defines `--space-container-x: clamp(24px, 4vw, 48px)`. The 50px here doesn't match any other section's container padding and breaks the visual gutter rhythm down the page.
+
+**Why it hurts.** When sections scroll past, the left/right gutters jitter by a few pixels between sections. Reads as cheap on a calibrated monitor.
+
+**Recommendation.** Replace with `padding: 0 var(--space-container-x)`. Audit every section component and do the same — almost certainly this is repeated elsewhere.
+
+**Severity: Major.**
+
+---
+
+### 9. Mobile eyebrow font-size drops to 11px
+
+**Inconsistency.** Line 549 — `.values-eyebrow { font-size: 11px; }` on mobile. Combined with `letter-spacing: 0.08em` and uppercase, this is functionally close to unreadable on a real phone.
+
+**Why it hurts.** Mobile readability and accessibility. Apple HIG and Material both recommend 12px minimum for body-adjacent text; uppercase tracked text should be 12–13px+ for legibility.
+
+**Recommendation.** Mobile eyebrow: 12px, tracking ≤ 0.06em. Or drop uppercase on mobile entirely.
+
+**Severity: Major.**
+
+---
+
+### 10. Featured photo card loses its prominence on mobile
+
+**Inconsistency.** Lines 558–560 — `.values-photo-card-featured { grid-row: auto; min-height: 178px; }` on mobile. The whole point of the "featured" card is its larger size; on mobile it becomes a peer to the rest, and the layout decision evaporates.
+
+**Why it hurts.** The featured card is the strongest brand image. On mobile (where the majority of traffic comes from for local services), it's neutered.
+
+**Recommendation.** On mobile, make the featured card span both columns of the first row (`grid-column: 1 / -1`) with a larger min-height (~240px). Visual lead image, not a peer.
+
+**Severity: Major.**
+
+---
+
+### 11. Reveal animation is slow
+
+**Inconsistency.** Lines 645–647 — `opacity 0.55s, transform 0.7s` with a `translateY(24px)` reveal. The cubic-bezier is fine but the durations are dated.
+
+**Why it hurts.** Premium products (Linear, Apple, Vercel) settle reveal animations at 0.25–0.4s. 0.7s feels like a 2015 marketing site.
+
+**Recommendation.** `opacity 0.3s ease, transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1)`. Reduce `--reveal-distance` to 16px.
+
+**Severity: Minor.**
+
+---
+
+### 12. The "with/without" contrast cell is the page's strongest moment but ends in a quiet brand voice mismatch
+
+**Inconsistency.** The "good" cell ends with: *"That is what people are really buying: peace of mind, routine, and a dog who feels cared for."* — yellow text on green, font-size 13px. The footer is the punchline but it's the smallest type in the cell.
+
+**Why it hurts.** Hierarchy inversion. The most quotable line is treated like a footnote.
+
+**Recommendation.** Promote the footer to 15–16px, maintain the yellow color and family. Add a small top divider only on the negative cell so the positive cell's footer reads as continuous emphasis.
+
+**Severity: Minor.**
+
+---
+
+### 13. `.values-bento` uses a 1px gap + ink-tinted background trick for hairlines
+
+**Inconsistency.** Line 290 — `gap: 1px; background: rgba(17, 20, 24, 0.1);` to simulate dividers. This is fine technique but the resulting line color (`rgba(ink, 0.1)`) is darker than the actual borders elsewhere in the system (`--border-soft 0.05`, `--border-muted 0.08`).
+
+**Why it hurts.** Bento dividers read heavier than every other border on the page. The card looks "boxier" than its neighbors.
+
+**Recommendation.** Drop the gap-background trick to `rgba(var(--ink-rgb), 0.06)` or a real `--border-soft-strong` token. Match the rest of the system.
+
+**Severity: Polish.**
+
+---
+
+### 14. `.values-contrast-num` ("01", "02") in `rgba(17, 20, 24, 0.22)` is barely visible
+
+**Inconsistency.** Decorative numbering at ~3:1 contrast.
+
+**Why it hurts.** If it's decorative, that's fine. But it's currently big enough to look like it's *supposed* to be read. Either commit to it being a design element (larger, more confident) or make it functional (numbered as a real step indicator).
+
+**Recommendation.** Either bump to 32px+ with the same low opacity (treats it as a visual mark, like editorial step numbering) or remove entirely. Half-measures are the worst outcome.
+
+**Severity: Polish.**
+
+---
+
+## Global Design System Drift
+
+1. **Tokens written but not consumed.** `--shadow-card`, `--shadow-panel-strong`, `--surface-panel-warm`, `--text-muted`, `--border-soft` exist, but `ValuesSection.svelte` re-implements all of them inline. Likely repeated in every section component.
+2. **Spacing scale (`--space-1` … `--space-14`) is ignored.** Every padding/margin in `ValuesSection` is a literal pixel value off the 4px grid (`50px`, `38px`, `36px`, `30px`, `26px`, `22px`, `18px`, `13px`, `9px`).
+3. **No radius scale at all.** Every component invents its own.
+4. **No type scale.** Headings use `clamp()` with different formulas everywhere.
+5. **Seven grays, six off-whites, three greens** in the token file — the surface area of the system exceeds what any human can use consistently.
+6. **Hardcoded shadows.** The shadow tokens are a *complete* shadow system that nobody is calling.
+7. **Hover states use `translateY(-2px) scale(1.012)` everywhere on `.btn`** — but card hovers in `ValuesSection` use `transform: scale(1.06)`. No shared motion language.
+
+---
+
+## Fast Wins
+
+1. **Find/replace every raw hex color in `ValuesSection.svelte`** with a token. ~30 minutes. Immediate consistency lift.
+2. **Replace `.values-inner { padding: 0 50px }` with `padding: 0 var(--space-container-x)`** and do the same in every section component. ~20 minutes. Fixes the section-to-section gutter jitter.
+3. **Add `--radius-sm/md/lg/pill` tokens and codemod components to use them.** Pick 20px as the universal card radius. ~1 hour.
+4. **Switch `.btn-yellow` text to `var(--gw-green)`.** 5 minutes. Big perceived-quality lift — the page stops shouting.
+5. **Add `:focus-visible` to `.btn`.** 5 minutes. Accessibility + polish.
+6. **Fix the photo caption layout when `detail` is empty.** 10 minutes. Removes the only broken-looking element on the page.
+7. **Bump mobile featured photo to `grid-column: 1 / -1`.** 2 minutes. Mobile hero moment.
+
+---
+
+## Premiumisation Opportunities
+
+1. **Collapse the gray palette to 3 values** and the off-white palette to 2. Premium brands feel calm because their surface palette is small.
+2. **Speed up all reveal/hover transitions to 0.25–0.4s.** Slower motion now reads as a slow site.
+3. **Replace pure-black text (`#000`) with `var(--gw-green)` or `var(--text-heading)` everywhere.** True black on warm off-white feels harsh; the dark green keeps it editorial.
+4. **Tighten letter-spacing on display headings** to `-0.03em`. Mid-2020s premium look. Bonus: add `text-wrap: balance` to all h2s.
+5. **Replace the bento dividers** with `--border-soft` and add a barely-visible inner highlight (`inset 0 1px 0 rgba(255,255,255,0.5)`) for the elevated feel Linear uses on dark surfaces.
+6. **Promote the "punchline" copy** (the contrast-footer lines) to body-lead size. Stop hiding the best writing in 13px.
+7. **Inline social proof under the contrast cells.** "Joined by 200+ Auckland owners" or a row of three small testimonial avatars with rating. The section currently asserts emotional benefits without proof — easy E-E-A-T win.
+
+---
+
+## Mobile Audit
+
+- **Eyebrow text is 11px** with uppercase + 0.08em tracking — sub-legible. Bump to 12px, drop tracking to 0.06em.
+- **Featured photo loses its purpose** — collapses to peer-card. Fix with `grid-column: 1 / -1; min-height: 240px`.
+- **Photo caption switches to vertical stack** (good) but `.values-photo-detail` runs through `-webkit-line-clamp: 2` even when detail is empty — leaves a weird invisible vertical reserve. Conditionally hide the element when empty.
+- **Container padding** uses `--space-container-x-mobile` (24px). Other components on the site may use the desktop 50px hardcode plus naive scaling — verify all sections collapse to a consistent 24px gutter.
+- **Tap targets** — the photo cards are large (~178px tall) and tappable hover scales aren't useful on touch. Hover scale lifts to `1.06` on tap-through devices look glitchy on iOS Safari. Wrap in `@media (hover: hover)` (already done — good) but verify the photo `:hover` rule is also gated (line 242 — good, it is).
+- **No visible scroll affordance** between the contrast cells and the values-points header — 30px gap on mobile (line 617). Reads as cramped.
+- **`.btn` padding `13px 28px`** on mobile yields ~44px tall tap targets only if line-height holds. Hero CTA stack untested in this audit but worth verifying tap area ≥48px on the primary booking CTA.
+
+---
+
+## Final Verdict
+
+**What makes it feel inconsistent.** A real design system exists in `variables.css` but the components don't use it. Components ship with raw hex, raw pixels, raw shadow tuples, and inconsistent radii. The token file has too many near-duplicate values, which is what enabled the drift in the first place.
+
+**What is preventing it from feeling premium.** Loud black-on-yellow CTA, slow reveal animations, seven different gray tones in the same viewport, radius drift between cards, missing focus states, and one or two broken elements (empty captions, mobile featured card collapse) that read as accidental rather than intentional.
+
+**Top 5 highest-ROI changes:**
+
+1. **Collapse the token palette** (3 grays, 2 off-whites, add `--radius-*` scale) — this is the precondition for everything else holding.
+2. **Codemod `ValuesSection.svelte` (and peer components) to consume tokens exclusively** — kills 80% of the visual inconsistency in one pass.
+3. **Switch `.btn-yellow` text to `--gw-green` and add `:focus-visible`** — instant perceived-quality lift on the most-clicked element.
+4. **Speed up reveal/hover transitions to 0.25–0.4s** — the single biggest "feels modern" lever.
+5. **Fix the photo caption (empty-detail case) and the mobile featured card** — two small fixes that remove the only "homemade" moments on the section.
+
+These are systems-level fixes, not redesigns. The CLAUDE.md mandate to preserve the WordPress visual design is respected — none of this changes layout, color brand, or hierarchy. It tightens the existing system into something that holds together.

docs/comparison-page-plan.md

@@ -0,0 +1,237 @@
+# Dog Walker vs Doggy Daycare vs Pet Sitter vs Dog Boarding — Comparison Page
+
+**Page type:** Service-type comparison (category, not named competitors)
+**Target URL:** `/dog-walker-vs-daycare-vs-pet-sitter` (or `/blog/dog-walker-vs-daycare-vs-pet-sitter-auckland`)
+**Word count target:** 1,800–2,200 words
+**Last updated:** 2026-05-17
+**Author:** Alessandra (Goodwalk founder)
+
+---
+
+## Why this page exists (strategy note — not for publication)
+
+A service-type comparison captures research-stage Auckland owners who are still deciding *what kind of care* their dog needs before they decide *who to book*. It is high-intent, not transactional, but it qualifies the reader and feeds them into the booking flow once they self-identify as needing a dog walker.
+
+This page is safer than a named-competitor comparison because every claim is about service categories, not specific businesses, so there is no fairness or defamation risk. It also has broader search volume — "dog walker vs daycare" is searched far more than any "Goodwalk vs X" phrase ever will be.
+
+---
+
+## Primary keyword
+
+`dog walker vs doggy daycare`
+
+## Secondary keywords
+
+- `doggy daycare vs dog walker`
+- `dog walker vs pet sitter`
+- `dog boarding vs daycare`
+- `do I need a dog walker or daycare`
+- `is a dog walker better than daycare`
+- `best dog care option while at work auckland`
+
+## Long-tail / question keywords (for FAQ / H3s)
+
+- "How often should my dog go to daycare vs a walker"
+- "Is daycare too much for an anxious dog"
+- "Pet sitter or dog walker for a puppy"
+- "Cheapest reliable dog care while at work Auckland"
+
+## Title tag (under 60 chars)
+
+`Dog Walker vs Daycare vs Pet Sitter: Which One Fits Your Dog?`
+
+## Meta description (under 155 chars)
+
+`Auckland dog owners compare dog walking, daycare, pet sitting and boarding side by side — costs, energy fit, socialisation, and which works for working owners.`
+
+## H1
+
+`Dog Walker vs Doggy Daycare vs Pet Sitter vs Dog Boarding — Which One Actually Fits Your Dog?`
+
+---
+
+## Page structure
+
+### 1. Hero / Above-the-fold summary (120–180 words)
+
+- One sentence that names all four options.
+- Two-sentence honest verdict: "For most working Auckland owners with a healthy adult dog, a midday dog walker is the calmest and most cost-effective option. Daycare and boarding suit specific cases — high-energy dogs, long trips, multi-day absences — and pet sitters fill the in-home-care gap."
+- Primary CTA above fold: **"See Goodwalk's pack walk and puppy visit options"** → links to `/our-services` or booking section.
+- Trust line: "Written by Alessandra, founder of Goodwalk, walking dogs across Auckland Central."
+
+### 2. Quick decision matrix (the headline feature)
+
+A scannable table that answers the question in 10 seconds. This is the section that earns featured snippets and AI Overview citations.
+
+| What you need | Best fit | Why |
+|---|---|---|
+| Midday break while you're at work, calm dog | **Dog walker** | One-on-one or small group, short absence from home, no overstimulation |
+| Highly social, high-energy dog who hates being alone | **Doggy daycare** | All-day stimulation and dog-on-dog play |
+| You're away overnight or longer | **Dog boarding** or **in-home pet sitter** | Overnight care and feeding |
+| You're away 1–3 nights and want your dog at home | **Pet sitter (in-home)** | Familiar environment, lower stress |
+| Anxious, reactive, senior or recovering dog | **Dog walker (solo or tiny group)** | Predictable, low-stimulation routine |
+| Puppy mid-day toilet break + socialisation | **Puppy visit / short walk** | Daycare often too much before 6 months |
+
+### 3. Side-by-side feature comparison (the matrix the skill calls for)
+
+Word count target for this section + surrounding prose: ~400 words.
+
+| Factor | Dog walker | Doggy daycare | Pet sitter (in-home) | Dog boarding |
+|---|:---:|:---:|:---:|:---:|
+| Duration per session | 30–60 min | 4–10 hrs | Multiple visits / overnight at your home | Overnight at sitter's home or facility |
+| Dog stays in own home | ✅ | ❌ | ✅ | ❌ |
+| Overnight care | ❌ | ❌ | ✅ | ✅ |
+| Dog-on-dog socialisation | ⚠️ Small group only | ✅ High | ❌ Minimal | ⚠️ Varies |
+| Suitable for anxious / reactive dogs | ✅ Often | ❌ Usually not | ✅ Yes | ⚠️ Depends on setup |
+| Suitable for puppies under 6 months | ✅ Short visits | ⚠️ Some daycares accept, many don't | ✅ Yes | ⚠️ Varies |
+| Typical Auckland price (per session/day) | ~$30–$50 | ~$45–$70 | ~$60–$90/night | ~$55–$95/night |
+| Booking flexibility | High (recurring or ad-hoc) | Often needs membership | Medium | Low (peak periods book out) |
+| Stimulates without exhausting | ✅ | ⚠️ Can over-stimulate | ⚠️ Depends | ⚠️ Varies |
+
+> **Pricing disclaimer:** Indicative Auckland market ranges as of May 2026. Always confirm current rates directly with each provider.
+
+### 4. Detailed sections on each service type (~300 words each)
+
+#### 4a. What a dog walker actually does
+
+- One-on-one or tiny-group walks (Goodwalk runs "Tiny Gang" pack walks — max 4 dogs).
+- Typical Auckland Central session: pickup → walk → drop-off, 60 minutes including travel.
+- Best fit profile: dog who lives in an apartment or small section, owner working 8–6, needs one structured outdoor break a day.
+- Honest limitation: doesn't solve all-day separation if your dog has severe separation anxiety — pair with daycare or sitter on long days.
+- **Internal link:** to `/services/dog-walking` and `/services/pack-walks`.
+
+#### 4b. What doggy daycare actually does
+
+- All-day group play in a facility.
+- Best fit: high-drive, highly social adult dogs who genuinely enjoy busy environments.
+- Honest limitation: not every dog enjoys daycare even if they "love other dogs" on walks — sustained group play is a different intensity. Many trainers caution against daycare for under-6-month puppies due to over-stimulation and inconsistent play partners.
+- Cost: usually the most expensive recurring weekday option in Auckland.
+- No Goodwalk service in this category — acknowledge that openly. This builds trust.
+
+#### 4c. What a pet sitter does
+
+- Visits your home (or stays overnight) to feed, toilet, play, and check on your dog.
+- Best fit: short trips (1–4 nights), dogs who don't travel well, multi-pet households.
+- Honest limitation: less physical exercise than a walker provides; usually pair-able with a dog walking service for longer absences.
+- **Internal link:** to `/services/puppy-visits` (closest Goodwalk offering — short check-in visits).
+
+#### 4d. What dog boarding actually does
+
+- Your dog stays overnight at a boarder's home or kennel facility.
+- Best fit: longer absences (1+ weeks), owners without an in-home sitter option.
+- Honest limitation: change of environment is stressful for some dogs; book ahead — Auckland boarders fill up over school holidays and summer.
+
+### 5. Cost comparison over a typical month (~150 words)
+
+Example scenario: working owner, healthy 3-year-old labrador, gone 9–5 weekdays.
+
+| Option | Frequency | Monthly cost (indicative) |
+|---|---|---|
+| Dog walker, 3x/week | 12 sessions | ~$360–$600 |
+| Daycare, 3x/week | 12 days | ~$540–$840 |
+| Daycare 1x + dog walker 2x | mixed | ~$300–$600 |
+| Dog walker 5x/week | 20 sessions | ~$600–$1,000 |
+
+The "daycare 1x + walker 2x" hybrid is what many Auckland owners settle on — one social day and two calmer walking days per week.
+
+### 6. Decision flowchart (short, ~100 words + visual)
+
+A simple text flow that AI search engines can lift verbatim:
+
+> 1. Are you away for more than 24 hours? → **Pet sitter or boarder.**
+> 2. Is your dog highly social and high-energy? → **Daycare 1–2 days/week + walker on quiet days.**
+> 3. Is your dog anxious, reactive, senior or under 6 months? → **Dog walker, solo or tiny group.**
+> 4. Standard adult dog, normal energy, working hours? → **Dog walker, 2–5x/week.**
+
+### 7. FAQ section (5–7 questions, each 50–90 words)
+
+Designed for FAQPage schema and AI Overview citations.
+
+1. **Is a dog walker enough if I work 9–5?**
+2. **Is daycare too stimulating for puppies?**
+3. **Can I combine a dog walker with daycare?**
+4. **What's cheapest: walker, daycare, or sitter?**
+5. **Which option is best for an anxious or reactive dog?**
+6. **Do I need a dog walker every day?**
+7. **What's the difference between a pet sitter and a dog walker?**
+
+### 8. Closing CTA + author bio (~120 words)
+
+- One-paragraph honest summary: "If you've read this far and your dog is a normal-energy adult or a puppy who lives in Auckland Central, a midday dog walker is almost always the right starting point. Daycare and boarding are real options for specific cases — but the default answer for most owners is a walker."
+- CTA block: **"Book a Tiny Gang pack walk"** + secondary "See pricing".
+- Author bio: 2–3 lines on Alessandra, with a photo. Credibility signal for E-E-A-T.
+
+---
+
+## Conversion / CTA placement
+
+- **Above fold:** soft CTA — "See our walks" (not a booking ask yet, since they're still researching).
+- **End of section 4a (dog walker explainer):** strong CTA — "Book a Goodwalk walk".
+- **End of decision flowchart:** medium CTA — "See pricing and walk options".
+- **Footer of page:** final CTA + "Questions? Text Aless on [number]".
+
+Avoid any CTA inside sections 4b/4c/4d (daycare, sitter, boarding) — that's where the page earns trust by *not* trying to convert.
+
+---
+
+## Internal linking plan
+
+**Outbound from this page:**
+- `/our-services` (services overview)
+- `/services/dog-walking` (slug-driven service page)
+- `/services/pack-walks`
+- `/services/puppy-visits`
+- `/our-pricing`
+- `/contract` (for owners ready to onboard)
+
+**Inbound to this page (add links from):**
+- Homepage FAQ section
+- `/our-services` page footer ("Not sure which service fits? Read our comparison")
+- Each individual service landing page sidebar/below-the-fold
+- Blog posts that mention service trade-offs
+
+**Cross-links to build next:**
+- "Pack walks vs solo walks — which is right for your dog?" (Goodwalk-internal comparison)
+- "When should I start dog walks with my puppy?" (FAQ-style)
+- "Auckland Central dog walking suburbs we cover" (already in `/locations`)
+
+---
+
+## E-E-A-T signals to include on the page
+
+- Author byline with Alessandra's photo and 2-line bio
+- "Last updated: [date]" near the top
+- Methodology sentence: "Pricing ranges reflect publicly listed Auckland rates surveyed May 2026 and are indicative only."
+- At least one customer quote (from existing testimonials) about *why they chose a walker over daycare*
+- Link to Auckland Council dog registration page (existing trust signal already on site)
+
+---
+
+## Fairness checklist (skill requirement)
+
+- [x] No named-competitor claims — service-category comparison only
+- [x] Pricing flagged "as of May 2026, indicative"
+- [x] Acknowledges where Goodwalk doesn't compete (daycare, boarding)
+- [x] Recommends combining services where genuinely best for the dog
+- [x] No exaggerated claims about walker superiority — recommendation is conditional on dog profile
+
+---
+
+## Content gaps vs typical Auckland search results
+
+Most existing Auckland-region comparison content is either:
+1. **Generic global content** with US/UK pricing and no local relevance.
+2. **Daycare-operator pages** that always conclude "daycare is the answer."
+3. **Aggregator listings** with no genuine comparison.
+
+Goodwalk's advantage: written by a working Auckland walker with first-hand knowledge of which dogs thrive in which service. The honest "we don't do daycare and here's when daycare is actually the right call" framing is the differentiator.
+
+---
+
+## Recommendations (next steps after this page ships)
+
+1. **Add FAQPage schema** (see `comparison-schema.json`) so the FAQ block is eligible for rich results.
+2. **Build the two cross-link pages** ("pack walks vs solo walks", "when to start puppy walks") to strengthen the cluster.
+3. **Add a comparison shortcut from the homepage hero** — a small "Not sure which service fits?" link → this page.
+4. **Quarterly review reminder** — update pricing ranges and any factual claims every 3 months.
+5. **Consider a downloadable one-pager** of the decision flowchart for email-list signups (lead magnet).

docs/competitors.md

@@ -0,0 +1,89 @@
+# Competitor analysis — Auckland dog walking
+
+A look at what two of our closest competitors do well, and what's worth borrowing for Goodwalk. Captured 2026-05-20.
+
+---
+
+## Fetch Dog Walking — https://fetchdogwalking.co.nz
+
+### What they do well
+
+- **Founder-led narrative.** Andy Evans is named on the site and the philosophy ("freedom to explore in nature is an essential investment in our dog's health") is front and centre. Feels like a person, not a faceless service.
+- **Content depth.** They go beyond "book a walk" and publish:
+  - Auckland **Dog Parks** guide
+  - Basic **Training** tips
+  - **FAQs** page
+  - "Our Dogs" and "Our People" pages
+- **"Dog's Highlight of the Week"** — a recurring content hook that gives existing clients a reason to keep visiting the site and gives new visitors social proof.
+- **Diversified offering.** The 100-acre Waitakere Ranges farm-stay / boarding service is a real differentiator — they're not just selling walks, they're selling a destination.
+- **Positions on authority.** Tagline "Auckland's Leading Dog Walking Company" is bold and clear.
+- **Strong primary CTA.** Homepage contact form is short (company, dog name, phone, email, suburb, message) — low friction.
+
+### What we could implement
+
+| Idea | Effort | Why |
+|---|---|---|
+| **Founder bio / "About Matt" page** with photo and philosophy | S | Personality is a moat. Easy SEO win for branded searches. |
+| **"Dog of the Week" / Instagram-style spotlight on the homepage** | M | Gives the site an "alive" feel; reuses content we likely already post to social. Could pull from the existing client_profiles table. |
+| **Dog parks of Auckland** content page | M | Pure SEO play — high-intent local search ("best dog parks Auckland"). Drives top-of-funnel traffic. |
+| **Training tips / FAQ content hub** | M | Same SEO logic. Also reduces support load. |
+| **"Our pack" page showing all dogs we walk** (with owner consent) | S | Trust + community. We already collect dog photos in onboarding. |
+
+---
+
+## Sticks & Bones — https://sticksandbones.co.nz
+
+### What they do well
+
+- **Process is the product.** They sell their *enrollment process* as a trust signal:
+  1. Free Meet & Greet at home
+  2. **Minimum two Assessment Walks** before enrollment
+  3. Handler matching
+  4. App-based booking
+  This makes the service feel professional and screened — they're not taking everyone.
+- **Real-time walk reports via app.** Clients get photos and a report after every walk. This is the single biggest differentiator and the most-mentioned feature in their testimonials.
+- **Concrete trust signals.**
+  - Police-checked handlers
+  - Secure key handling process documented
+  - Handlers named individually ("Amanda walks our Cooper")
+  - Maximum 4 dogs per Urban Adventure Walk (explicit cap = safety)
+- **Personalised client app** for scheduling, history, and reports — clients self-serve.
+- **In-home dog sitting**, but only for enrolled walking clients (creates retention + upsell).
+- **Tagline is benefit-led**, not feature-led: "dog walking made easy" + "active dogs behave better."
+
+### What we could implement
+
+| Idea | Effort | Why |
+|---|---|---|
+| **Post-walk reports** (photo + short note delivered by email or in the client portal) | L | This is the killer feature. Our admin dashboard already touches client_profiles — extending to walk records is a natural next step. Single biggest perceived-value lift available. |
+| **Document our enrollment process** as a 3-step visual on the homepage (Enquire → Meet & Greet → First Walk) | S | We already do a Meet & Greet — we're just not selling it. Pure copy/design change. |
+| **Cap group size publicly** (e.g. "max 4 dogs per pack") | S | Free trust signal if it matches reality. |
+| **Name the team** with photos on About page | S | Sticks & Bones gets specific mentions of handlers by name in reviews — that only happens when you make handlers visible. |
+| **Police-check / insurance / first-aid badges** in the footer or About page | S | Cheap credibility. |
+| **Client portal extensions** — walk history, upcoming bookings, ability to reschedule | L | We already have auth + onboarding + admin dashboard. The data model is most of the way there. |
+| **"Enrolled clients only" services** as a retention hook (e.g. boarding, sitting) | M | Mirrors S&B's sitting model. Existing clients get priority — gives a reason to stay engaged after onboarding. |
+
+---
+
+## Cross-cutting themes
+
+Both competitors do these things; we should too:
+
+1. **Named humans on the site.** Founder, team, dogs. The word "we" without faces is worth less.
+2. **Process as proof.** Both make their intake process visible — it doubles as marketing.
+3. **Service ladder, not a service.** Walks → assessments → boarding/sitting → premium options. Gives clients somewhere to grow into.
+4. **Locations as content.** Specific Auckland park / suburb mentions throughout — local SEO and "they know my area" trust.
+
+## What Goodwalk has that they don't (lean into this)
+
+- **Multi-step onboarding form** with signature, vet, emergency contacts, behavioural profile — already more thorough than what's visible on either competitor.
+- **Database-backed client profiles** — foundation for a portal richer than S&B's (their app is the obvious next ceiling; we have data they don't seem to capture).
+- **Brand-coloured design system** already in place (Goodwalk Green / Yellow) — distinct visual identity vs. the generic blue/green dog-walker templates.
+
+## Suggested priority order
+
+1. **Founder/team page + named handlers** (1 day, big trust lift)
+2. **Visualise the enrollment process on the homepage** (1 day, sells the Meet & Greet we already do)
+3. **Dog Parks of Auckland content page** (2-3 days, SEO compounding)
+4. **Post-walk reports** in the client portal (1-2 weeks, table-stakes vs. S&B)
+5. **Walk history / portal extensions** (2-3 weeks, retention moat)

docs/deployment.md

@@ -1,5 +1,47 @@
 # Deployment
 
+## Hosts served by this stack
+
+The Goodwalk Svelte stack serves three subdomains from the same SvelteKit app
+container, routed by Host header at nginx:
+
+| Hostname                    | Purpose                                    |
+|-----------------------------|--------------------------------------------|
+| `goodwalk.co.nz` / `www.…`  | Public marketing site                      |
+| `clients.goodwalk.co.nz`    | New-client onboarding + contract portal    |
+| `cp.goodwalk.co.nz`         | Owner admin dashboard (Aless only)         |
+
+The shared nginx container reads TLS material from its host bind mount at
+`/docker/certbot/conf`, exposed inside the container as `/etc/letsencrypt`.
+The deploy scripts now auto-bootstrap any missing certificates referenced by
+the shared nginx config, including `clients.goodwalk.co.nz`,
+`cp.goodwalk.co.nz`, and the legacy HTTPS redirect aliases
+`onboarding.goodwalk.co.nz` and `admin.goodwalk.co.nz`. They do that by
+temporarily loading an HTTP-only nginx config and running `certbot/certbot`
+against the mounted ACME webroot. The only prerequisite is that each
+hostname's DNS A record already points at the droplet and port `80` is
+reachable.
+
+The dashboard's data (`client_profiles`, `allowed_emails`, `drafts`) lives in
+the shared postgres database alongside the marketing site content, in a single
+`admin_kv` table created by `docker/postgres/init/002-admin-kv.sql`. The
+mail-api connects with the same `DATABASE_URL` the SvelteKit app uses.
+
+### Seeding admin_kv from the old JSON files
+
+Existing installs have admin data in `client_profiles.json`,
+`allowed_emails.json`, and `drafts.json` on the mail-api Docker volume. To copy
+that data into postgres on the next deploy, run:
+
+```powershell
+./deploy.ps1 -SeedAdminData
+```
+
+That sets `ADMIN_DATA_SEED_FROM_JSON=force` for the mail-api container, which
+overwrites `admin_kv` from the JSON files on the next boot. Subsequent deploys
+default back to `auto` (seed only when `admin_kv` is empty), so they are no-ops
+for the seed. Use `-SeedAdminData` again if you ever need to force a re-seed.
+
 ## Server layout confirmed
 
 The production server currently runs multiple separate Docker Compose projects:
@@ -7,7 +49,7 @@ The production server currently runs multiple separate Docker Compose projects:
 - Main public site WordPress stack:
   - project: `goodwalkconz`
   - path: `/docker/wordpress/goodwalk.co.nz`
-- Onboarding WordPress stack:
+- Legacy onboarding WordPress stack:
   - project: `onboardinggoodwalkconz`
   - path: `/docker/wordpress/onboarding.goodwalk.co.nz`
 - Shared nginx:
@@ -52,7 +94,7 @@ containers untouched.
   - Repo-local SSH config used by the deployment script.
 - [nginx/goodwalk.co.nz.svelte.conf.example](nginx/goodwalk.co.nz.svelte.conf.example)
   - Example shared-nginx config for routing the main public site to the new
-    Svelte app and mail API.
+    Svelte app and mail API, including the `clients` and `cp` subdomains.
 
 ## First-time server preparation
 
@@ -73,8 +115,10 @@ mkdir -p /docker/goodwalk-svelte
 It is created from [deploy.env.template](deploy.env.template). Current template contents:
 
 ```env
-APP_VERSION=4.0.2
+APP_VERSION=4.0.1
 ENABLE_GENERAL_ENQUIRIES=false
+PUBLIC_ENABLE_MOBILE_CTA_BUTTON=false
+PUBLIC_ENABLE_ENHANCED_CONTENT_IMAGES=false
 TZ=Pacific/Auckland
 
 POSTGRES_DB=goodwalk
@@ -84,8 +128,11 @@ POSTGRES_PASSWORD_URLENCODED=gw_Pg_7Jm9%21Qx4%23Ld2%40Vr8
 
 RESEND_API_KEY=replace-me
 OWNER_EMAIL=replace-me
+SECONDARY_CP_EMAIL=
+SECONDARY_CP_EMAILS=
 FROM_EMAIL=GoodWalk <bookings@goodwalk.co.nz>
 REPLY_TO=aless@goodwalk.co.nz
+MAIL_API_DATA_DIR=/app/data
 
 FORM_MIN_SECONDS=4
 FORM_MAX_SECONDS=7200
@@ -93,6 +140,7 @@ RATE_LIMIT_WINDOW_SECONDS=900
 RATE_LIMIT_MAX_PER_IP=5
 RATE_LIMIT_MAX_PER_EMAIL=3
 RATE_LIMIT_MIN_INTERVAL_SECONDS=20
+EMAIL_SEND_TIMEOUT_SECONDS=20
 ```
 
 After the first deploy, edit `/docker/goodwalk-svelte/.env` on the server and replace:
@@ -100,6 +148,20 @@ After the first deploy, edit `/docker/goodwalk-svelte/.env` on the server and re
 - `RESEND_API_KEY=replace-me`
 - `OWNER_EMAIL=replace-me`
 
+Optional CP dashboard admins:
+
+- `SECONDARY_CP_EMAIL=person@example.com`
+- `SECONDARY_CP_EMAILS=bob@smith.com;bobsmith2@smith.com`
+
+`OWNER_EMAIL` always keeps CP access. The secondary values are optional and may be
+semicolon-, comma-, or whitespace-separated.
+
+Frontend flags:
+
+- `PUBLIC_ENABLE_MOBILE_CTA_BUTTON=false` keeps the sticky mobile booking CTA hidden.
+- Set `PUBLIC_ENABLE_MOBILE_CTA_BUTTON=true` to show it again.
+- `PUBLIC_ENABLE_ENHANCED_CONTENT_IMAGES=false` skips eager `@sveltejs/enhanced-img` processing for content images during production builds. Turn it on only if you intentionally want non-WebP images from `src/lib/images` to go through the imagetools pipeline.
+
 4. Confirm the shared Docker network already exists:
 
 ```bash
@@ -108,6 +170,17 @@ docker network ls | grep webnet
 
 Your server already uses `webnet`, so this should already be present.
 
+5. Confirm the shared nginx compose mounts still point at the host certbot
+   paths expected by the deploy scripts:
+
+```yaml
+- /docker/certbot/conf:/etc/letsencrypt:ro
+- /docker/certbot/www:/var/www/certbot:ro
+```
+
+The scripts inspect the running `nginx` container to derive those host paths
+before checking or issuing certificates.
+
 ## First deploy
 
 From Windows PowerShell in the repo root:
@@ -212,6 +285,18 @@ The deployment flow now handles that automatically:
 This means future deploys will carry your latest file-based homepage/navigation/
 shared content changes into production PostgreSQL automatically.
 
+## Mail auth persistence
+
+The mail API stores auth state in `DATA_DIR`, including:
+
+- `allowed_emails.json`
+- `client_profiles.json`
+- `drafts.json`
+
+Both compose files now mount a named Docker volume at `MAIL_API_DATA_DIR`
+(default `/app/data`) so previously registered client emails and saved drafts
+survive container rebuilds and redeploys.
+
 ## Cutover nginx
 
 After the new Svelte stack is up and healthy, update the shared nginx config on
@@ -232,6 +317,10 @@ nginx/goodwalk.co.nz.svelte.conf.example
 Important:
 - `deploy.ps1` now copies the repo nginx config to `/docker/nginx/conf.d/goodwalk.co.nz.conf` and reloads the shared nginx container as part of deployment.
 - The repo nginx config uses Docker's internal resolver so future app/mail container rebuilds will not leave nginx pinned to stale upstream IPs.
+- The same nginx config now also routes `clients.goodwalk.co.nz` to the Svelte app and `/api/onboarding-submit` to the shared mail API.
+- The owner dashboard is now served on `cp.goodwalk.co.nz`.
+- `onboarding.goodwalk.co.nz` and `admin.goodwalk.co.nz` should be kept only as redirect aliases once their DNS and TLS are in place.
+- The deploy script will attempt to issue any missing certificates for `clients.goodwalk.co.nz`, `cp.goodwalk.co.nz`, and `onboarding.goodwalk.co.nz` before the final nginx reload.
 
 Manual nginx commands, if you ever need them:
 

docs/design-audit.md

@@ -0,0 +1,455 @@
+# Design Audit — Goodwalk (Codebase-wide)
+
+Re-audited beyond ValuesSection. Read `sections.css` (1130 lines), `typography.css`, `responsive.css`, `variables.css`, and surveyed each major surface (Hero, Intro, PageHeader, Footer, FAQ, Instagram, Mobile Menu, Testimonial card). Findings below cite actual files/lines.
+
+---
+
+## Critical issues
+
+### 1. Three different "eyebrow" components exist, sharing no DNA
+**Problem.** The same UX element — small uppercase intro label above a heading — is rendered three incompatible ways:
+- `.eyebrow` (typography.css:100): font-body, 12px, 700, `0.09em`, green text, no background.
+- `.hero-kicker` (sections.css:69): font-body, 12px, 700, `0.08em`, yellow text in a *yellow pill with yellow border*.
+- `.intro-kicker` (sections.css:408): font-body, 12px, 600 (weight differs), `0.18em` (tracking differs — over 2× the others), white-58% text with a *yellow rule prefix*.
+
+Plus `.values-eyebrow`, `.booking-eyebrow`, `.footer-col-label`, `.intro-meta` are all variants.
+
+**Root cause.** No eyebrow primitive in the system. Each section author re-implemented from scratch.
+**Perception.** Reader senses different sections were designed at different times. Brand voice fragments.
+**Fix.** One `<Eyebrow variant="default|inverse|accent" />` component. Three variants only. Migrate all six existing implementations.
+**Class: System debt.**
+
+---
+
+### 2. Six different primary heading scales
+**Problem.**
+| Selector | Scale | Weight | Tracking |
+|---|---|---|---|
+| `.section-heading` | clamp(30, 4.6vw, 44) | 800 | -0.035em |
+| `.hero-text h1` | clamp(34, 4vw, 56) | 800 | -0.045em |
+| `.intro-headline` | clamp(30, 4.4vw, 54) | **500** | -0.02em |
+| `.ph-title` | clamp(34, 4vw, 56) | 800 | -0.04em |
+| `.info-block h2` | clamp(28, 2.4vw, 32) | 700 | -0.02em |
+| `#instagram h2` | clamp(30, 3vw, 36) | 700 | -0.02em |
+
+Six clamp formulas. Five tracking values. Weights ranging 500→800. The base `h2 { font-weight: 700 }` (typography.css:58) conflicts with `.section-heading { font-weight: 800 }` (typography.css:79) — actual rendered weight depends on whether the heading author remembered to apply the class.
+
+**Root cause.** No `--text-display`, `--text-h1`, `--text-h2` tokens. Every author authors a fresh clamp.
+**Perception.** Headings jump in size and weight as you scroll. The 500-weight `.intro-headline` reads as a different brand from the 800-weight `.hero h1` directly above it.
+**Fix.** Define type tokens: `--text-display` (52/800/-0.04), `--text-h1` (44/800/-0.035), `--text-h2` (32/700/-0.02), `--text-h3` (22/700/-0.02), `--text-body-lead` (17/500/0), `--text-body` (16/400/0). Map every heading. Delete the per-section clamps.
+**Class: Design debt + System debt.**
+
+---
+
+### 3. The Instagram section is a chromatic anomaly
+**Problem.** Section background sequence on the homepage:
+`#hero` (green) → `#intro` (green) → `#promise/#values` (off-white) → `#services` (white) → `#testimonials` (white) → `#info` (white) → `#newlead` (white) → `#instagram` (**solid #ffd100 full-bleed**) → `footer` (green).
+
+The Instagram block is the only place brand yellow is used as a *page section*. It's also where pure black-on-yellow body text appears at `rgba(0, 0, 0, 0.6)` (sections.css:738).
+
+**Root cause.** Brand yellow was treated as both an accent (CTAs, highlights) AND a surface (this section). Premium products pick one.
+**Perception.** Reads as advertising, not editorial. Breaks the calm green/off-white rhythm. The user scrolls into a marketing banner mid-page.
+**Fix.** Either (a) demote to a green section with yellow accents inside, or (b) shrink to a narrow card-on-off-white block. Reserve `var(--yellow)` for accents only.
+**Class: Design debt + Conversion debt** (it sits right before footer — possibly the last impression).
+
+---
+
+### 4. Hero animation system runs on a different clock than the rest of the page
+**Problem.** Hero entry: image 1.6s, text rise 0.85s, underline draw 0.9s @ 900ms delay, star pop 0.45s starting at 820ms. Total animation completes ~1.7s after load.
+
+Rest of page: reveal-block now 0.3s opacity / 0.45s transform.
+Mobile menu: 180–220ms.
+Button hover: 0.16–0.22s.
+
+**Root cause.** Hero was authored before the reveal/motion system existed. Never reconciled.
+**Perception.** The hero feels heavy and ceremonial; the rest of the page feels snappy. Two products bolted together.
+**Fix.** Cap all hero animations at 0.5s. Reduce delays — first text element by 80ms, each subsequent +60ms. Drop the underline-draw delay from 900ms to 350ms. Keep the elegance, lose the lethargy.
+**Class: Polish debt.**
+
+---
+
+### 5. `--space-container-x-tablet` breaks the gutter rhythm
+**Problem.** variables.css:145 — `--space-container-x-tablet: 30px`. Desktop value is `clamp(24px, 4vw, 48px)`. At 1024px width (the tablet breakpoint), 4vw = 41px. The tablet override drops gutters to 30px, then back up to 41–48px on desktop. A user resizing a window or rotating an iPad sees the gutters *narrow* then *widen*.
+
+**Root cause.** A patch fix applied at the tablet breakpoint that doesn't share the desktop formula.
+**Perception.** Visible engineering. Anyone who notices the layout shift on resize loses trust.
+**Fix.** Either delete `--space-container-x-tablet` and let the clamp handle the breakpoint, or make tablet = `clamp(20px, 3vw, 32px)` so the curve is continuous.
+**Class: System debt.**
+
+---
+
+### 6. Card system doesn't exist — each section invents its own
+**Problem.** Same UX primitive (an elevated content card), shipped four ways:
+| Component | Radius | Padding | Background | Shadow |
+|---|---|---|---|---|
+| `.testimonial-card` | 28px | 36px 32px | gradient panel→panel-soft | inset + shadow-md |
+| `.faq details` | 16px | 18px 22px | surface-page | shadow-lg on open only |
+| `.values-photo-card` | 28px → md mobile | n/a | beige | inset + card |
+| `.booking-field-card` | 24px | 24px 22px | (varies) | (varies) |
+
+Plus `.values-point` (no radius, pure surface), `.mobile-menu-links a` (16px radius), `.ph-media` (28px), `.intro-google` (pill).
+**Root cause.** No `<Card />` primitive. Every author re-decides.
+**Perception.** Adjacent sections feel like they were copy-pasted from different Behance projects.
+**Fix.** One Card system: `--radius-lg` (20px) for cards, `--space-7` (32px) padding, `--shadow-card` standard. Variants: `card`, `card-elevated`, `card-quiet`. Migrate all four.
+**Class: System debt + Design debt.**
+
+---
+
+### 7. Footer typography is a four-size jumble
+**Problem.** Within the footer alone: 14px (`.footer-brand p`, `.footer-nav a`), 13px (`.footer-bottom`, `.footer-contact-link`), 12px (`.footer-back-top`, `.footer-social-invite`), 10px (`.footer-col-label`), plus 14px (`footer h4`). Five sizes in a quiet auxiliary surface.
+
+Add opacities: `.footer-brand p` 0.72, `.footer-nav a` 0.72, `.footer-contact-link` 0.7, `.footer-bottom` 0.6, `.footer-back-top` 0.5, `.footer-col-label` 0.5.
+
+**Root cause.** Each footer column was sized independently to hit visual targets, not to scale.
+**Perception.** The footer feels busy in a quiet way — many small elements clamoring for slightly different attention.
+**Fix.** Two sizes: 14px (links/copy) + 12px (label/legal). Two opacities: 0.85 (active text) + 0.55 (labels). Delete the rest.
+**Class: Polish debt + UX debt.**
+
+---
+
+### 8. `.section-heading` color is pure `#000`, used on warm off-white backgrounds
+**Problem.** typography.css:82 — `.section-heading { color: var(--text-strong); }` where `--text-strong: #000`. Promise, Values, Testimonials, Services, Info all render their primary heading in pure black on a warm `--off-white #f8f7f2`. Same pattern as the `.btn-yellow` issue I already fixed: pure black against a warm surface reads as harsh and clinical.
+
+**Root cause.** `--text-strong` is a "darkest-possible" token used reflexively for headings instead of a heading-specific token.
+**Perception.** Headings shout. The rest of the type — body in `var(--text)` (#2e3031), muted in green-cast grays — is warm. Headings are not.
+**Fix.** `.section-heading { color: var(--text-heading); }` (which is `#1f2421`, near-black with a green cast). Or `var(--gw-green)` for full editorial treatment. The dark-green-on-warm-cream pairing is the brand's most premium register.
+**Class: Design debt.**
+
+---
+
+### 9. Two Google trust-mark components live as duplicates
+**Problem.** `.hero-trust-mark` (sections.css:153) and `.intro-google-mark` (sections.css:491). Same Google "G" circle, same white background, same shadow recipe with slightly different parameters (`0 2px 8px rgba(0,0,0,0.25)` vs `0 4px 12px rgba(0,0,0,0.25)`). Different sizes (28px vs 36px). Different parent chip layouts (`.hero-trust-chip` vs `.intro-google`).
+
+**Root cause.** Copy-paste authoring. The second one was built without abstracting the first.
+**Perception.** A user who scrolls hero → intro sees the same trust signal twice in slightly different sizes. Either feels redundant or sloppy depending on attention level.
+**Fix.** One `<GoogleTrustMark size="sm|md" />` component. Two clean sizes (24, 36). Single shadow token.
+**Class: System debt + Conversion debt** (trust signals matter; redundant ones dilute).
+
+---
+
+### 10. Letter-spacing on headings has four values
+**Problem.** `-0.02em` (h2/h3, intro-headline, info-block h2), `-0.035em` (section-heading), `-0.04em` (ph-title), `-0.045em` (hero h1). Four bespoke tracking values.
+
+**Root cause.** Each heading was tuned visually without a tracking scale.
+**Perception.** Headings at similar sizes (`.intro-headline` 54px at `-0.02em` vs `.hero h1` 56px at `-0.045em`) feel like they're set in *different fonts*, when they're actually both Unbounded.
+**Fix.** Two tracking values: `-0.035em` for display (36px+), `-0.02em` for everything else. Lock in the type tokens.
+**Class: Design debt.**
+
+---
+
+### 11. Hero text relies on hand-numbered nth-child animation delays
+**Problem.** sections.css:272–278 — `.hero-text > :nth-child(1) { animation-delay: 160ms; }` through `:nth-child(7)`. Seven hardcoded children. If the hero content shape changes (e.g., remove the kicker, add a phone CTA), the choreography breaks silently.
+
+**Root cause.** Animation was authored against current markup, not against generic children.
+**Perception.** Probably invisible to most users *until* it breaks — at which point an element pops in without animation while others slide.
+**Fix.** Use CSS counter or a Svelte action that applies `--reveal-delay` per child. Or accept staggered delays via `:nth-child(n)` formula: `animation-delay: calc(160ms + (var(--i, 0)) * 100ms)`.
+**Class: System debt + Polish debt.**
+
+---
+
+### 12. Mobile hero CTA shrinks to 12px font, 9px horizontal padding under 480px
+**Problem.** responsive.css:767–774 — primary `.btn-yellow` becomes `padding: 13px 9px; font-size: 12px; line-height: 1.1` on iPhone SE-class widths. This is the *primary booking CTA* — the conversion target.
+
+**Root cause.** Two CTAs side-by-side in a row at very narrow widths. Author chose to squeeze both rather than stack.
+**Perception.** On a 320px screen, the booking button reads as cramped, low-confidence. CTA hierarchy collapses.
+**Fix.** Keep buttons stacked under 480px (already done at 768px — extend the rule). Primary CTA: full-width, 14px font, 14px vertical padding. Secondary link below.
+**Class: Conversion debt.**
+
+---
+
+### 13. Hardcoded shadows everywhere despite a complete shadow token set
+**Problem.** Beyond ValuesSection, the same pattern repeats:
+- `.testimonial-card:hover` — `0 8px 40px rgba(0, 0, 0, 0.08)` (sections.css:620). Not a token.
+- `.hero-trust-mark` — `0 2px 8px rgba(0, 0, 0, 0.25)` (line 161). Not a token.
+- `.intro-google-mark` — `0 4px 12px rgba(0, 0, 0, 0.25)` (line 499). Not a token.
+- `.ph-media` — `0 16px 40px rgba(var(--ink-rgb), 0.08)` (line 1027). Not a token.
+- `.intro-google` — uses inset shadow tuples directly (lines 470, 482).
+
+**Root cause.** Authors didn't know which token to grab from 18 shadow options.
+**Perception.** Elevations feel inconsistent — some cards lift more, some less, even when visually they're the same depth.
+**Fix.** Five tokens, not eighteen: `--shadow-flat`, `--shadow-card`, `--shadow-elevated`, `--shadow-floating`, `--shadow-modal`. Migrate everything.
+**Class: System debt.**
+
+---
+
+### 14. The `.intro-kicker` heading-overline pattern is design-y; nothing else on the page uses it
+**Problem.** `.intro-kicker` (sections.css:408) uses a horizontal rule + uppercase text pattern (line + word). It's stylish. But it appears nowhere else. Adjacent sections use pill eyebrows, naked uppercase, or nothing.
+
+**Root cause.** Section author drew inspiration that didn't propagate.
+**Perception.** The intro feels visually distinct in a way that disconnects it from the rest of the page — over-designed compared to its neighbors.
+**Fix.** Pick one: either commit and use the rule pattern in 2-3 more sections (rhythm); or drop it and use the standard `.eyebrow`.
+**Class: Design debt.**
+
+---
+
+### 15. FAQ details radius (16px) doesn't match testimonial card (28px), values bento (20px), or photo card (28px) — they all sit on the same page
+**Problem.** Cumulative effect of issue #6. The Info section has FAQ cards next to other cards with completely different silhouettes.
+**Perception.** Visual rhythm dissolves.
+**Fix.** All cards at `--radius-lg` (20px). Period.
+**Class: Polish debt.**
+
+---
+
+### 16. Footer container padding doesn't share the global gutter system
+**Problem.** sections.css:600 — `footer { padding: 60px 50px 32px; }`. The 50px is hardcoded. The mobile override at responsive.css:678 uses `var(--space-container-x-mobile)` — correct. But desktop is a literal.
+**Same problem** at `#instagram { padding: 60px 50px; }` (sections.css:732) and `.ph-inner { padding: 0 50px; }` (line 949).
+**Perception.** Footer/instagram/page-header gutters jitter against section gutters by a few pixels — the same issue I documented for ValuesSection, repeated across the codebase.
+**Fix.** Replace every `50px` desktop gutter with `var(--space-container-x)`.
+**Class: System debt.**
+
+---
+
+### 17. Section vertical rhythm collapses on mobile to a single value
+**Problem.** variables.css:172–178 — on mobile, all four section padding tiers (`--space-section-featured-y`, `--space-section-support-y`, `--space-section-form-y`, `--space-section-page-y`) collapse to `--space-section-mobile-y` (40px). On desktop, featured sections breathe more than supporting. On mobile, every section has identical vertical padding.
+
+**Root cause.** Pragmatic — mobile space is scarce. But the *intent* (featured sections feel more important) disappears.
+**Perception.** Mobile users get a "flat" page where every section has equal visual weight. Hero → Intro → Promise → Services all feel like peers.
+**Fix.** Two mobile tiers: `--space-section-featured-y-mobile: 56px`, `--space-section-mobile-y: 40px`. Featured sections get 16px more breathing room. Still respects mobile constraints.
+**Class: Design debt.**
+
+---
+
+### 18. `#hero::after` gradient mask has a 4-stop gradient with literal RGB
+**Problem.** sections.css:32–45 — a four-stop gradient `transparent 18% → 26% brand → 78% brand → solid brand 86%`. Plus a mobile-only override at lines 293–303 with *different* stops (`22% → 45% → 88% → 78%`). The math doesn't read as deliberate; it reads as tuned by trial and error.
+
+**Root cause.** Hero image overlay was fine-tuned to one image asset. Different images won't behave the same.
+**Perception.** Probably invisible. But if the hero photo ever changes (winter scene, different dog), the overlay won't land right.
+**Fix.** Reduce to 2 stops: `transparent 30% → solid brand 95%`. Test against multiple photos.
+**Class: Polish debt.**
+
+---
+
+### 19. Hero kicker mobile color is `rgba(white, 0.48)` on dark green
+**Problem.** responsive.css:358 — `color: rgba(var(--white-rgb), 0.48)` for the kicker on mobile. At 10px uppercase 0.13em on a dark green-tinted gradient, that's somewhere around 4–5:1 contrast against the gradient. Borderline AA.
+
+**Root cause.** Designer wanted the kicker quiet against the loud headline. But mobile users get a small device + outdoor sunlight + decreased contrast.
+**Perception.** Some users won't read the kicker. Those who do will strain.
+**Fix.** `rgba(white, 0.72)` at 11px on mobile. Still quiet, properly accessible.
+**Class: UX debt.**
+
+---
+
+### 20. Three styling paradigms cohabit
+**Problem.** The codebase uses:
+1. **Global utility classes** (`.btn`, `.eyebrow`, `.section-heading`, `.testimonial-card`, `.faq`) defined in `src/lib/styles/*.css`.
+2. **Component-scoped styles** inside Svelte `<style>` blocks (ValuesSection, BookingSection, etc.).
+3. **`:global()` overrides inside component-scoped styles** that effectively re-globalize CSS.
+
+**Root cause.** Migration in progress between approaches, no policy decision.
+**Perception.** Invisible to users — but the codebase resists consistent change. Every refactor has to reckon with three rule systems.
+**Fix.** Pick one. Recommend: **component-scoped** for component-specific styles, **global utility classes** for cross-component primitives (`.btn`, `.eyebrow`, `.card`, `.section-heading`). Forbid `:global()` overrides except for action-injected classes (`reveal-*`).
+**Class: System debt.**
+
+---
+
+## Systemic Drift Map (grouped by root cause)
+
+**Root cause A — No token-driven scales for type, radius, motion, shadow.**
+Issues: #2, #6, #10, #13, #15. Authors invent each value fresh because there's no canonical "use this."
+
+**Root cause B — Primitive components were never extracted.**
+Issues: #1, #9, #6 (cards), #14 (intro-kicker). Same UX element re-implemented in multiple places.
+
+**Root cause C — Container padding system is incomplete on desktop.**
+Issues: #5, #16. Mobile uses tokens; desktop hardcodes 50px and tablet hardcodes 30px.
+
+**Root cause D — Hero was authored on a separate timeline than the rest of the page.**
+Issues: #4, #11, #18, #19, #12. The Hero composition predates the reveal system, predates current motion language.
+
+**Root cause E — Pure black `#000` is treated as "the heading color."**
+Issues: #8, plus the original `.btn-yellow` issue I already fixed. The system has a warmer near-black available; it's not the default.
+
+**Root cause F — Brand yellow is used both as accent and surface.**
+Issues: #3 (Instagram section). Premium brands choose one role per color.
+
+**Root cause G — Mobile breakpoints collapse intent.**
+Issues: #17, #12, #7. Mobile flattens hierarchy that desktop carefully built.
+
+---
+
+## Premiumisation Roadmap
+
+**To increase calmness:**
+1. Collapse shadows to 5 tokens. Use them everywhere.
+2. Replace `#000` with `--text-heading` or `--gw-green` across all headings.
+3. Demote the Instagram section from full-yellow to a green section with yellow accents.
+4. Section vertical rhythm: two tiers on mobile, not one (Issue #17).
+
+**To increase trust:**
+1. Single Google trust-mark component (Issue #9).
+2. Consolidate footer typography to 2 sizes (Issue #7).
+3. Fix mobile hero kicker contrast (Issue #19).
+4. Add `last-updated` and author byline to comparison and any FAQ-style pages.
+
+**To increase sophistication:**
+1. Adopt a type scale (Issue #2). Six display sizes is amateur; three is grown-up.
+2. One letter-spacing scale, two values (Issue #10).
+3. Replace `.intro-kicker` rule pattern with the unified `.eyebrow` — or commit to it and repeat it in three other places. No one-offs (Issue #14).
+4. Hero animation: cap everything at 0.5s. Restraint reads as confidence (Issue #4).
+
+**To increase conversion confidence:**
+1. Mobile hero CTA: stack and grow, never shrink (Issue #12).
+2. Trust mark consolidation reinforces — not repeats — social proof (Issue #9).
+3. Instagram section: if removed/demoted, the path from `#newlead` → footer is uninterrupted. Currently `#newlead` (the booking form) bleeds into a yellow billboard, which dilutes the form's gravity (Issue #3).
+
+**To increase perceived engineering quality:**
+1. Solve the tablet gutter shift (Issue #5).
+2. Eliminate the nth-child animation hardcode (Issue #11).
+3. Eliminate hardcoded shadows in global CSS (Issue #13).
+4. Pick one styling paradigm (Issue #20).
+
+---
+
+## Design System Refactor Priority
+
+**Now (this week):**
+1. **Type scale tokens.** `--text-display/h1/h2/h3/body-lead/body/small` with weight + tracking. Migrate `.section-heading`, `.hero h1`, `.intro-headline`, `.ph-title`, `.info-block h2`, `#instagram h2` to consume them. This single change subsumes issues #2 and #10.
+2. **Eyebrow primitive.** One Svelte component, three variants. Migrate `.eyebrow`, `.hero-kicker`, `.intro-kicker`, `.values-eyebrow`, `.booking-eyebrow`, `.footer-col-label`. Issue #1.
+3. **Replace `--text-strong` with `--text-heading` in `.section-heading`.** One-line change, large perceived impact. Issue #8.
+4. **Container gutter cleanup.** Find/replace `padding: 0 50px` → `padding: 0 var(--space-container-x)` across `footer`, `#instagram`, `.ph-inner`. Re-evaluate `--space-container-x-tablet`. Issues #5, #16.
+
+**Next (this month):**
+5. **Card primitive.** `<Card variant="default|quiet|elevated" />`. Migrate testimonial, FAQ, photo, booking field. Issue #6.
+6. **Shadow consolidation.** 18 tokens → 5. Migrate all hardcoded shadows. Issue #13.
+7. **Hero animation pass.** Cap durations, dynamic delays. Issues #4, #11.
+8. **Instagram section redesign.** Either demote or recompose. Issue #3.
+
+**Eventually (next quarter):**
+9. **Google trust-mark component.** Issue #9.
+10. **Footer typography pass.** Two sizes, two opacities. Issue #7.
+11. **Mobile vertical rhythm tiers.** Issue #17.
+12. **Pick one styling paradigm.** Document. Issue #20.
+
+---
+
+## Visual Cohesion Score
+
+Scored against what a principal-designer-led product (Linear, Stripe, Apple marketing) would ship.
+
+| Axis | Score | Note |
+|---|---|---|
+| **Typography** | **4/10** | Six heading scales, four trackings, weight conflicts between base h2 and `.section-heading`. The font choices (Unbounded + Readex Pro) are good; their application is uneven. |
+| **Spacing** | **5/10** | A 4px scale exists and is partly respected, but desktop container padding is hardcoded (50px) and the tablet override breaks the curve. Section vertical rhythm collapses on mobile. |
+| **Colour** | **5/10** | The brand palette (green + yellow + cream) is strong. Execution: too many near-identical grays/off-whites in tokens, pure black where warmer would serve, yellow used as both accent and surface. |
+| **Motion** | **4/10** | Three speed regimes coexist (180–220ms, 300–450ms, 850–1600ms). Hero choreography is heavy compared to a snappy rest-of-page. Mobile menu motion is the best-tuned. |
+| **Hierarchy** | **6/10** | Within each section, hierarchy generally reads. Across the page, section weights compete — Instagram outshouts the booking form that precedes it. Headings have inconsistent weight signaling. |
+| **Responsiveness** | **6/10** | Mobile is genuinely handled (good `iOS-zoom-on-focus` awareness, 44px tap targets, sticky book bar). But mobile flattens hierarchy that desktop built, and the <480px CTA squeeze undermines the conversion target. |
+| **Premium feel** | **4/10** | Several premium gestures (warm beige photo frames, Google trust mark, restrained eyebrows in some places) are undone by harsh black headings, the yellow Instagram billboard, the 1.6s hero entry, and visible engineering drift between sections. |
+
+**Overall: 4.9 / 10.**
+
+---
+
+## Final read
+
+This product is **two design languages glued together**. The first is *editorial-warm*: cream surfaces, dark-green accents, photographic cards with beige frames, restrained typography. The second is *marketing-loud*: yellow billboards, black-on-yellow CTAs, 1.6s hero animations, sub-12px footer captions, hand-numbered choreography.
+
+The brand voice (`CLAUDE.md` says "preserve the WordPress visual design") implicitly rewards both. But premium products converge. Right now Goodwalk is asking the visitor to switch reading modes every two scrolls.
+
+**The single highest-leverage move:** adopt a real type-scale token set this week. Issues #2, #8, #10, and large parts of #1 and #7 dissolve. Headings stop fighting each other. The page begins to feel like one product.
+
+**The second-highest:** abolish the yellow Instagram section as a section. Yellow becomes a pure accent. The path from hero → booking → footer becomes uninterrupted green-and-warm. The site immediately reads more grown-up.
+
+Everything else is downstream of those two.
+
+---
+
+# Changelog
+
+Concrete from→to changes, grouped by file. Each row references the issue it resolves.
+
+## `src/lib/styles/variables.css`
+
+| # | From | To |
+|---|---|---|
+| 2 | _(no type tokens)_ | Add `--text-display: clamp(40px, 5vw, 56px)`, `--text-h1: clamp(34px, 4vw, 44px)`, `--text-h2: clamp(28px, 3vw, 36px)`, `--text-h3: clamp(20px, 2vw, 24px)`, `--text-body-lead: 17px`, `--text-body: 16px`, `--text-small: 13px` |
+| 2 | _(no weight tokens)_ | Add `--weight-display: 800`, `--weight-heading: 700`, `--weight-body: 400`, `--weight-emphasis: 600` |
+| 10 | _(no tracking tokens)_ | Add `--tracking-display: -0.035em`, `--tracking-heading: -0.02em`, `--tracking-eyebrow: 0.08em` |
+| 5 | `--space-container-x-tablet: 30px` | Delete; rely on the desktop clamp at tablet widths |
+| 13 | 18 shadow tokens (`--shadow-xs/sm/md/lg/xl/2xl/float/press/panel/panel-strong/panel-soft/card/card-hover/badge/badge-hover/menu/menu-soft/...`) | Collapse to 5: `--shadow-flat`, `--shadow-card`, `--shadow-elevated`, `--shadow-floating`, `--shadow-modal`. Alias old names to the 5 during migration. |
+| 17 | `--space-section-mobile-y: var(--space-8)` (single mobile tier) | Add `--space-section-featured-y-mobile: var(--space-10)` (56px); keep `--space-section-mobile-y: var(--space-8)` (40px) for support tiers |
+
+## `src/lib/styles/typography.css`
+
+| # | From | To |
+|---|---|---|
+| 8 | `.section-heading { color: var(--text-strong); }` (#000) | `.section-heading { color: var(--text-heading); }` (#1f2421) |
+| 2 | `.section-heading { font-size: var(--heading-section-size); font-weight: 800; letter-spacing: -0.035em; }` | `.section-heading { font-size: var(--text-h1); font-weight: var(--weight-display); letter-spacing: var(--tracking-display); }` |
+| 2 | `.hero-text h1 { font-size: clamp(34px, 4vw, 56px); font-weight: 800; letter-spacing: -0.045em; }` | `.hero-text h1 { font-size: var(--text-display); font-weight: var(--weight-display); letter-spacing: var(--tracking-display); }` |
+| 2 | `h2 { font-weight: 700 }` _(conflicts with `.section-heading` 800)_ | `h2 { font-weight: var(--weight-heading); }` — and remove the duplicate weight from `.section-heading` (token already encodes it) |
+| 2 | `.info-block h2 { font-size: clamp(28px, 2.4vw, 32px); }` | `.info-block h2 { font-size: var(--text-h2); }` |
+| 2 | `#instagram h2 { font-size: clamp(30px, 3vw, 36px); }` | `#instagram h2 { font-size: var(--text-h2); }` |
+| 10 | Four tracking values (-0.02 / -0.035 / -0.04 / -0.045) across headings | Two: `var(--tracking-display)` for h1/display, `var(--tracking-heading)` for h2/h3 |
+| 1 | `.eyebrow { font-size: 12px; font-weight: 700; letter-spacing: 0.09em; color: var(--gw-green); }` | Becomes the single source of truth. Same selector, but `letter-spacing: var(--tracking-eyebrow)`. Add `.eyebrow--inverse` (white) and `.eyebrow--accent` (yellow) modifiers. |
+
+## `src/lib/styles/sections.css`
+
+| # | From | To |
+|---|---|---|
+| 1 | `.hero-kicker { ... yellow pill, yellow text, font-size 12px, weight 700, tracking 0.08em ... }` | Replace with `<span class="eyebrow eyebrow--accent">`. Delete the `.hero-kicker` rules. |
+| 1 | `.intro-kicker { ... yellow rule prefix, weight 600, tracking 0.18em, white-58% text ... }` | Replace with `<span class="eyebrow eyebrow--inverse">`. Delete `.intro-kicker-rule` and the `.intro-kicker` rules. _(Issue #14 — the rule pattern is a one-off; remove it.)_ |
+| 16 | `footer { padding: 60px 50px 32px; }` | `footer { padding: var(--space-11) var(--space-container-x) var(--space-7); }` |
+| 16 | `#instagram { padding: 60px 50px; }` | `#instagram { padding: var(--space-section-support-y) var(--space-container-x); }` |
+| 16 | `.ph-inner { padding: 0 50px; }` | `.ph-inner { padding: 0 var(--space-container-x); }` |
+| 3 | `#instagram { background: var(--yellow); }` with `.instagram-blurb { color: rgba(0, 0, 0, 0.6); }` | `#instagram { background: var(--gw-green); color: var(--text-inverse); }`. `#instagram .btn { background: var(--yellow); color: var(--gw-green); }`. Yellow becomes accent inside the green section, not the surface. |
+| 13 | `.testimonial-card:hover { box-shadow: ..., 0 8px 40px rgba(0,0,0,0.08); }` | `.testimonial-card:hover { box-shadow: ..., var(--shadow-elevated); }` |
+| 13 | `.hero-trust-mark { box-shadow: 0 2px 8px rgba(0, 0, 0, 0.25); }` | `.hero-trust-mark { box-shadow: var(--shadow-card); }` |
+| 13 | `.intro-google-mark { box-shadow: 0 4px 12px rgba(0, 0, 0, 0.25); }` | `.intro-google-mark { box-shadow: var(--shadow-card); }` _(then deleted — see #9)_ |
+| 13 | `.ph-media { box-shadow: 0 16px 40px rgba(var(--ink-rgb), 0.08); }` | `.ph-media { box-shadow: var(--shadow-elevated); }` |
+| 9 | `.hero-trust-mark` (28px circle) + `.intro-google-mark` (36px circle) as separate rule blocks | Both replaced by `<GoogleTrustMark size="sm|md" />`. Component owns one shadow, one shape, two size variants. Delete both CSS blocks. |
+| 6, 15 | `.testimonial-card { border-radius: 28px; padding: 36px 32px; background: linear-gradient(180deg, var(--surface-page), var(--surface-panel-soft)); }` | `.testimonial-card { border-radius: var(--radius-lg); padding: var(--space-7); background: var(--surface-panel); }` |
+| 6, 15 | `.faq details { border-radius: 16px; }`, `.faq summary { border-radius: 16px; padding: 18px 22px; }` | `.faq details { border-radius: var(--radius-lg); }`, `.faq summary { border-radius: var(--radius-lg); padding: var(--space-5) var(--space-6); }` |
+| 6 | `.ph-media { border-radius: 28px; }` | `.ph-media { border-radius: var(--radius-lg); }` |
+| 18 | `#hero::after` four-stop gradient (`transparent 18% → 26% → 78% → 86%`) | Two-stop: `linear-gradient(to bottom, transparent 30%, var(--surface-brand) 95%)` |
+| 4, 11 | `.hero-text > :nth-child(1..7) { animation-delay: 160ms..760ms; }` (seven hardcoded) | Single rule: `.hero-text > * { animation-delay: calc(120ms + var(--i, 0) * 80ms); }`. Inject `--i` via Svelte `style:--i={index}`. Max stagger reduced from 760ms to ~500ms. |
+| 4 | `.hero-text > * { animation: heroRise 0.85s cubic-bezier(0.22, 1, 0.36, 1) forwards; }` | `animation: heroRise 0.45s cubic-bezier(0.22, 1, 0.36, 1) forwards;` |
+| 4 | `.hero-img img { animation: heroImageEnter 1.6s cubic-bezier(0.16, 1, 0.3, 1) forwards; }` | `animation: heroImageEnter 0.5s cubic-bezier(0.16, 1, 0.3, 1) forwards;` |
+| 4 | `.hero-title-highlight::after { animation: heroUnderlineDraw 0.9s ...; animation-delay: 900ms; }` | `animation: heroUnderlineDraw 0.4s ...; animation-delay: 350ms;` |
+| 7 | Five footer text sizes (14/13/12/10) and six opacities (0.5/0.6/0.7/0.72/0.8/0.85) | Two sizes: 14px (links/copy) + 12px (labels/legal). Two opacities: 0.85 (active) + 0.55 (labels). Apply across `.footer-brand p`, `.footer-nav a`, `.footer-bottom`, `.footer-contact-link`, `.footer-back-top`, `.footer-col-label`. |
+
+## `src/lib/styles/responsive.css`
+
+| # | From | To |
+|---|---|---|
+| 19 | `.hero-kicker { color: rgba(var(--white-rgb), 0.48); font-size: 10px; letter-spacing: 0.13em; }` (mobile) | `.hero-kicker { color: rgba(var(--white-rgb), 0.72); font-size: 11px; letter-spacing: var(--tracking-eyebrow); }` (mobile) |
+| 12 | `@media (max-width: 480px) { .hero-buttons { flex-direction: row; gap: 8px; } .hero-buttons .btn-yellow { padding: 13px 9px; font-size: 12px; line-height: 1.1; flex: 1; width: 0; } }` | Delete the entire `@media (max-width: 480px) .hero-buttons` block. Let the 768px stacked layout extend down — primary CTA stays full-width, 14px font, 14px vertical padding. |
+| 5 | `@media (max-width: 1024px) { .services-inner, .values-inner, ... { padding-left: var(--space-container-x-tablet); } }` | Delete the tablet padding override entirely. Components use `var(--space-container-x)` which already clamps appropriately. |
+
+## `src/lib/components/Header.svelte` and section components
+
+| # | From | To |
+|---|---|---|
+| 1 | `<span class="eyebrow values-eyebrow">…</span>` (Values + Booking + others) | `<Eyebrow>…</Eyebrow>` Svelte component, default variant. Delete `.values-eyebrow`, `.booking-eyebrow` rules. |
+| 9 | Inline `.hero-trust-mark` markup in `HeroSection.svelte` and `.intro-google-mark` markup in `IntroStrip.svelte` | `<GoogleTrustMark size="sm" />` and `<GoogleTrustMark size="md" />` in their respective parents. |
+| 11 | `<div class="hero-text"> <p class="hero-kicker">…</p> <h1>…</h1> … </div>` (children animate via nth-child) | `<div class="hero-text"> {#each items as item, i} <div style:--i={i}>…</div> {/each} </div>` — explicit index per child, animation reads `--i`. |
+| 3 | `<section id="instagram">…</section>` background defined in CSS via `#instagram { background: var(--yellow); }` | Same markup, but section now reads green (CSS-only change in sections.css above). |
+
+## New components to create
+
+| # | Component | Purpose |
+|---|---|---|
+| 1 | `<Eyebrow variant="default|inverse|accent" />` | Single eyebrow primitive. Replaces 6 implementations. |
+| 6 | `<Card variant="default|quiet|elevated" />` | Single card primitive. Migrates testimonial, FAQ, photo, booking field, point. |
+| 9 | `<GoogleTrustMark size="sm|md" />` | Single Google "G" mark. Replaces hero + intro duplicates. |
+
+## Migration table — what consumes the new tokens
+
+| Token | Consumers (must migrate) |
+|---|---|
+| `--text-display` | `.hero-text h1` |
+| `--text-h1` | `.section-heading`, `.ph-title` |
+| `--text-h2` | `.intro-headline`, `.info-block h2`, `#instagram h2` |
+| `--text-h3` | `.service-card h3`, `.info-block h3`, `.values-points-title`, `.values-point h3` |
+| `--tracking-display` | All h1-tier headings |
+| `--tracking-heading` | All h2/h3-tier headings |
+| `--radius-lg` | All cards (testimonial, FAQ, photo, booking field, ph-media) |
+| `--shadow-card` | Hero/intro trust marks, trust chip elevations |
+| `--shadow-elevated` | Testimonial hover, ph-media, FAQ open state |
+| `--shadow-floating` | Buttons on hover, intro-google on hover |
+
+## Out of scope (deliberately not in this changelog)
+
+- Collapsing the 7 gray tokens to 3 — separate codebase-wide codemod; ship after type scale lands.
+- Collapsing the 6 off-white tokens to 2 — same reasoning.
+- Stylelint rule blocking raw hex / raw shadow tuples — adds after the migration is complete; otherwise too noisy.
+- Picking one styling paradigm (Issue #20) — architectural decision, separate PR.

docs/design-language.md

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+# Goodwalk Design Language (2026 Refined Edition)
+
+This document is the source of truth for Goodwalk’s visual design system. It defines the visual language, emotional tone, interaction philosophy, and implementation rules used across the website and future digital products.
+
+The goal is not trend-chasing. The goal is to create a calm, trustworthy, modern experience that feels premium without becoming cold, corporate, or overly “tech”.
+
+---
+
+## Core Principles
+
+## 1. Warmth over perfection
+Goodwalk is a human service business. The experience should feel:
+- calm
+- warm
+- trustworthy
+- emotionally safe
+- premium without arrogance
+
+Avoid interfaces that feel:
+- clinical
+- overly corporate
+- aggressive
+- “SaaS-like”
+- excessively polished
+
+Slight softness and imperfection are intentional.
+
+---
+
+## 2. Refinement over redesign
+The brand identity already works.
+
+Modernisation should happen through:
+- spacing
+- typography
+- image treatment
+- motion
+- surface depth
+- consistency
+- restraint
+
+Do not redesign for novelty.
+
+---
+
+## 3. Emotion before decoration
+Visual decisions must support:
+- trust
+- clarity
+- calmness
+- conversion
+
+Do not add visual effects simply because they are modern.
+
+Every effect must have emotional purpose.
+
+---
+
+## 4. Mobile-first experience
+The site must feel premium on:
+- 375px width
+- average brightness outdoors
+- thumb-driven interaction
+- imperfect network conditions
+
+Mobile is not a secondary layout.
+
+---
+
+## 5. Quiet luxury
+The site should feel:
+- expensive
+- intentional
+- calm
+- understated
+
+Not:
+- flashy
+- loud
+- hyper-animated
+- trend-driven
+
+Modern premium design in 2026 is increasingly about restraint.
+
+---
+
+## Colour System
+
+Defined in:
+`src/lib/styles/variables.css`
+
+| Token | Hex | Purpose |
+|---|---|---|
+| `--gw-green` | `#213021` | Primary brand colour |
+| `--green-mid` | `#2d4230` | Hover states, elevated surfaces |
+| `--green-soft` | `#344b38` | Optional softer elevated green |
+| `--yellow` | `#ffd100` | Primary CTA accent |
+| `--yellow-soft` | `#f2bf2f` | Premium warm accent alternative |
+| `--off-white` | `#fbfbfb` | Primary background |
+| `--surface-light` | `#f7f8f6` | Elevated light surface |
+| `--text` | `#2e3031` | Default text |
+| `--gray` | `#59606d` | Secondary copy |
+| `--beige` | `#e5d6c2` | Warm neutral accent |
+
+---
+
+## Colour Philosophy
+
+## Greens
+The green palette represents:
+- safety
+- reliability
+- groundedness
+- nature
+- professionalism
+
+Greens should feel deep and organic rather than synthetic.
+
+Avoid:
+- saturated emerald tones
+- neon greens
+- cold blue-greens
+
+---
+
+## Yellow usage
+Yellow is an accent, not a dominant UI colour.
+
+Yellow should:
+- guide attention
+- signal warmth
+- create optimism
+
+Yellow should NOT:
+- overpower sections
+- become large reading surfaces
+- create visual fatigue
+
+For premium applications:
+```css
+background:
+linear-gradient(
+135deg,
+#ffd54a,
+#f2bf2f
+);
+```
+
+This creates a warmer, more refined feel.
+
+---
+
+## Surface Design
+
+## Philosophy
+Modern interfaces should feel layered rather than flat.
+
+Depth should come from:
+- tonal separation
+- soft gradients
+- atmospheric shadows
+- subtle edge highlights
+
+NOT heavy shadows or strong borders.
+
+---
+
+## Surface Rules
+
+### Avoid pure white
+Never use:
+```css
+#ffffff
+```
+
+Prefer:
+```css
+#fbfbfb
+#f7f8f6
+#f5f6f3
+```
+
+---
+
+## Avoid pure black
+Never use:
+```css
+#000000
+```
+
+Prefer:
+```css
+#0f1115
+#16181d
+#1b1d21
+```
+
+---
+
+## Micro gradients
+Large flat surfaces should contain extremely subtle tonal variation.
+
+Example:
+```css
+background:
+linear-gradient(
+180deg,
+rgba(255,255,255,0.95),
+rgba(247,248,246,0.95)
+);
+```
+
+These gradients should be nearly invisible.
+
+---
+
+## Typography
+
+Defined in:
+`src/lib/styles/typography.css`
+
+| Token | Family | Purpose |
+|---|---|---|
+| `--font-head` | Unbounded | Headlines |
+| `--font-body` | Readex Pro | Body text |
+
+---
+
+## Typography Philosophy
+
+Typography should create:
+- confidence
+- calmness
+- readability
+- rhythm
+
+Avoid:
+- excessive weight changes
+- overly dense layouts
+- tiny text
+- over-stylised headings
+
+---
+
+## Typography Rules
+
+## Body copy
+Desktop:
+```css
+font-size: 15px;
+line-height: 1.65;
+```
+
+Mobile:
+```css
+font-size: 16px;
+line-height: 1.7;
+```
+
+---
+
+## Headings
+Hero headings:
+```css
+letter-spacing: -0.04em;
+```
+
+Section headings:
+```css
+letter-spacing: -0.02em;
+```
+
+Large headings should feel:
+- compact
+- intentional
+- editorial
+
+---
+
+## Weight restraint
+Prefer:
+- 400
+- 500
+- 700
+
+Avoid excessive font-weight variety.
+
+Spacing should create hierarchy more than font weight.
+
+---
+
+## Spacing System
+
+## Philosophy
+Modern premium interfaces feel expensive because they are under-filled.
+
+Whitespace is a feature.
+
+Do not compress layouts simply to fit more information.
+
+---
+
+## Spacing Scale
+
+Only use:
+- 4
+- 8
+- 12
+- 16
+- 24
+- 32
+- 48
+- 64
+- 72
+- 96
+
+Avoid arbitrary spacing values.
+
+---
+
+## Border Radius
+
+| Context | Radius |
+|---|---|
+| Standard cards | `28px` |
+| Large feature containers | `32px` |
+| Pills | `999px` |
+| Small UI surfaces | `16px` |
+
+The system should feel soft and approachable.
+
+Avoid:
+- sharp corners
+- overly circular “bubble UI”
+
+---
+
+## Shadows & Depth
+
+## Philosophy
+Modern depth is atmospheric, not dramatic.
+
+Shadows should feel:
+- diffused
+- soft
+- realistic
+
+Avoid:
+- heavy elevation
+- dark shadows
+- obvious floating cards
+
+---
+
+## Standard shadows
+
+### Definition shadow
+```css
+inset 0 0 0 1px rgba(17,20,24,0.045);
+```
+
+### Ambient depth
+```css
+0 8px 40px rgba(0,0,0,0.06);
+```
+
+### Inner edge highlight
+```css
+inset 0 1px 0 rgba(255,255,255,0.04);
+```
+
+---
+
+## Texture & Grain
+
+## Philosophy
+Digital flatness feels artificial.
+
+Subtle texture adds:
+- realism
+- warmth
+- richness
+
+Very subtle grain is encouraged on:
+- hero sections
+- dark surfaces
+- footers
+- large empty areas
+
+Texture must never become visibly noisy.
+
+---
+
+## Motion System
+
+## Philosophy
+Motion should feel calm and physical.
+
+Avoid:
+- excessive movement
+- bouncing
+- playful overshoot
+- aggressive transitions
+
+---
+
+## Preferred transition timing
+
+```css
+220ms cubic-bezier(0.22, 1, 0.36, 1)
+```
+
+---
+
+## Hover behaviour
+
+Modern hover effects should rely more on:
+- brightness shifts
+- opacity
+- slight elevation
+- subtle glow
+
+Less:
+```css
+translateY(-6px)
+```
+
+More:
+```css
+translateY(-2px)
+filter: brightness(1.02)
+```
+
+---
+
+## Cards
+
+## Philosophy
+Cards should not feel disconnected from the layout.
+
+Modern premium layouts use:
+- softer separation
+- lower contrast
+- quieter surfaces
+
+Avoid:
+- harsh borders
+- obvious “dashboard card” styling
+- excessive shadowing
+
+---
+
+## Photography Direction
+
+## This is one of the most important parts of the brand.
+
+Photography should feel:
+- candid
+- warm
+- emotionally genuine
+- lightly cinematic
+- calm
+- naturally lit
+
+Avoid:
+- harsh HDR
+- over-sharpening
+- fake bokeh
+- obvious AI look
+- cluttered backgrounds
+
+---
+
+## Image treatment
+
+Preferred:
+- shallow depth of field
+- warm colour grading
+- natural greens
+- soft contrast
+- realistic shadows
+
+Images should feel:
+“premium lifestyle”
+not:
+“local flyer advertisement”
+
+---
+
+## Layout Philosophy
+
+## Editorial rhythm
+Not every section should feel identical.
+
+The site should alternate between:
+- dense
+- airy
+- emotional
+- informational
+
+This creates pacing and reduces fatigue.
+
+---
+
+## Controlled asymmetry
+Small asymmetry is encouraged:
+- offset images
+- uneven crops
+- staggered alignment
+- imperfect positioning
+
+This creates humanity and visual interest.
+
+Avoid perfect grid rigidity everywhere.
+
+---
+
+## Interaction Design
+
+## Buttons
+Buttons should feel:
+- tactile
+- confident
+- soft
+
+Never aggressive.
+
+---
+
+## Hover states
+Hover should:
+- reward
+- guide
+- reassure
+
+Not distract.
+
+---
+
+## Navigation
+
+The navigation should feel:
+- lightweight
+- stable
+- unobtrusive
+
+Avoid:
+- oversized sticky headers
+- excessive blur
+- flashy dropdowns
+
+The navigation exists to support trust and conversion.
+
+---
+
+## Mobile UX Principles
+
+## Thumb-first interaction
+Primary actions should remain reachable.
+
+Spacing should prevent accidental taps.
+
+---
+
+## Reduced visual noise
+Mobile layouts should:
+- simplify aggressively
+- reduce simultaneous options
+- preserve emotional tone
+
+Not simply shrink desktop layouts.
+
+---
+
+## Accessibility
+
+Always support:
+- reduced motion
+- readable contrast
+- large tap targets
+- visible focus states
+- scalable text
+
+Accessibility should feel integrated, not bolted on.
+
+---
+
+## Design Language Keywords
+
+The Goodwalk experience should feel:
+
+- calm
+- premium
+- trustworthy
+- editorial
+- grounded
+- warm
+- modern
+- understated
+- human
+- emotionally safe
+- refined
+- spacious
+
+Never:
+- corporate
+- loud
+- trendy
+- hyper-minimal
+- cold
+- sterile
+- flashy
+
+---
+
+## What To Prioritise Next
+
+Highest impact improvements:
+
+1. Better photography consistency
+2. Softer surface contrast
+3. More atmospheric depth
+4. Grain/texture implementation
+5. Reduced hover movement
+6. More editorial layouts
+7. More restrained motion
+8. More premium CTA treatment
+9. Improved mobile spacing rhythm
+10. More subtle card separation
+
+---
+
+## Final Rule
+
+If a design decision looks impressive but reduces:
+- clarity
+- warmth
+- trust
+- calmness
+
+Do not ship it.
+
+Goodwalk should feel premium because it feels thoughtful — not because it feels flashy.
+
+---
+
+## Implementation Reference
+
+Technical specs for what is currently live. Update this section when the codebase changes.
+
+## Colour tokens (variables.css)
+
+| Token | Hex | Status |
+|---|---|---|
+| `--gw-green` | `#213021` | ✅ Live |
+| `--green-mid` | `#2d4230` | ✅ Live |
+| `--green-soft` | `#344b38` | ✅ Live |
+| `--yellow` | `#ffd100` | ✅ Live |
+| `--yellow-soft` | `#f2bf2f` | ✅ Live |
+| `--gray` | `#59606d` | ✅ Live |
+| `--beige` | `#e5d6c2` | ✅ Live |
+| `--off-white` | `#fbfbfb` | ✅ Live |
+| `--surface-light` | `#f7f8f6` | ✅ Live — use where a surface sits above `--off-white` |
+| `--text` | `#2e3031` | ✅ Live |
+
+## Typography (live values)
+
+| Context | Size | Weight | Tracking | Line-height |
+|---|---|---|---|---|
+| Hero h1 | `clamp(34px, 4vw, 56px)` | 800 | `-0.04em` | `1.05` |
+| Section headings | `42px` | 700 | `-0.02em` | `1.08` |
+| Body (desktop) | `15px` | 400 | — | `1.65` |
+| Body (mobile) | `16px` | 400 | — | `1.70` |
+| Buttons | `14px` | 700 | `0.01em` | `1.2` |
+| Eyebrow | `13px` | 700 | `0.08em` | — |
+
+## Section padding rhythm (live values)
+
+| Section | Padding |
+|---|---|
+| `#promise`, `#services` | `96px 0` |
+| `#values`, `#testimonials`, `#info` | `72px 0` |
+| `#newlead` | `80px 0` |
+| `#instagram` | `60px` |
+
+## Card hover behaviour (live values)
+
+```css
+/* Service and testimonial cards */
+transform: translateY(-2px);
+filter: brightness(1.02);
+box-shadow: inset 0 0 0 1px rgba(17,20,24,0.06), 0 8px 40px rgba(0,0,0,0.08);
+```
+
+Reduced from `translateY(-6px)` — calmer, more restrained per design philosophy.
+
+## Service icon bubble gradient (live)
+
+```css
+background: linear-gradient(135deg, #ffd54a, var(--yellow-soft));
+```
+
+Angled, warmer gradient — replaces the flat vertical yellow.
+
+## Testimonial card surface (live)
+
+```css
+background: linear-gradient(180deg, #ffffff 0%, var(--off-white) 100%);
+```
+
+Micro-gradient — avoids flat pure white per surface design rules.
+
+## Scroll reveals (live)
+
+JS (`+layout.svelte`): `IntersectionObserver` targets `.section-heading`, `.service-card`, `.testimonial-card`, `.value-card`. Adds `data-reveal` attribute on mount, toggles `.is-visible` when the element crosses `40px` from the viewport bottom.
+
+CSS (`base.css`): `opacity 0 → 1`, `translateY(20px) → none`, `0.5s`. Wrapped in `prefers-reduced-motion: no-preference`.
+
+## Hero image gradient (live)
+
+`#hero::after` pseudo-element: `linear-gradient(to top, var(--gw-green), transparent)`, `height: 120px`, covering the right 58% of the section. Hidden on mobile.
+
+## Not yet implemented
+
+| Item | Notes |
+|---|---|
+| Grain / texture | Needs a noise SVG or canvas overlay — skip until photography is consistent |
+| `--surface-light` usage | Token is defined; not yet applied to any component |
+| `--green-soft` usage | Token is defined; candidate for mega-menu icon hover state |
+| More editorial layouts | Structural work — needs a design pass per page |

docs/homepage-flow-audit.md

@@ -0,0 +1,278 @@
+# Homepage Section Flow Audit
+
+Evaluating each section of the Goodwalk homepage against one question: **does this section move a researching dog owner closer to booking, or does it just take up scroll?**
+
+Scope: `src/routes/+page.svelte` (the homepage). Findings drawn from reading the actual section components and copy.
+
+---
+
+## The current sequence
+
+```
+1. Header
+2. HeroSection         ── hook + primary CTA
+3. ValuesSection       ── photo gallery + before/after + values points  (3 sub-blocks)
+4. ServicesSection     ── service grid
+5. HowItWorksSection   ── 3-4 step process
+6. TestimonialsSection ── reviews
+7. FounderStorySection ── 4 paragraphs + 2 CTAs + portrait
+8. InfoSection         ── locations + hours + FAQ  (2 sub-blocks)
+9. BookingSection      ── lead form (THE conversion target)
+10. InstagramSection   ── follow CTA
+11. Footer
+```
+
+**9 content sections**, but really **13+ sub-blocks** once you unpack Values (3), FounderStory (dense), and Info (2). The booking form sits 8th in sequence — a user who's "sold" by Testimonials still has to scroll through two more sections before they can ask to book.
+
+---
+
+## Section-by-section verdict
+
+### 1. HeroSection — **KEEP as-is**
+
+The hero is doing its job: photographic hook, headline, primary "Book a walk" CTA, Google trust chip, three subtitle proof chips. This is the only section a 5-second-attention user actually sees, and the primary CTA + Google rating are in it.
+
+**One nit:** the seoHeading (`<h2>` below `<h1>`) is yellow Unbounded at 18px on green. Reads to humans as a subtitle but ships as an H2 for SEO. Fine, but a careful eye spots it as "two headings of equal importance" — that's why mobile bumps it to 15px to quiet it. Acceptable trade-off.
+
+**Verdict:** earns its place outright.
+
+---
+
+### 2. ValuesSection — **TRIM AGGRESSIVELY**
+
+This is the worst offender for overload. It's three sections stacked under one `<section id="values">`:
+
+| Sub-block | Content | Job |
+|---|---|---|
+| Photo gallery | 5 client dog photos with names | Visual proof, decorative |
+| Before/after contrast | Two cells: "Without the right routine" vs "With Goodwalk" + bullets each | Emotional pitch |
+| Values points | 6 icon cards | Rational claims |
+
+That's three different rhetorical moves — photographic warmth → emotional contrast → rational checklist — packed into one section. The user is asked to switch modes twice within ~1500px of scrolling.
+
+**Friction created:**
+- Photo gallery is the third visual moment in 1500px of page (after hero photo and any micro-imagery in the hero chips). It doesn't *add* social proof — Testimonials at section 6 will do that with quotes + faces. It's redundant.
+- Before/after is genuinely the strongest copy on the page. *That's the section that earns its place.* The yellow "With Goodwalk" cell carries the brand-emotional payload of the homepage in two short paragraphs.
+- Values points are claims the FounderStory section will later repeat ("Little groups, never a crowded van" / "The same friendly face at the door"). Duplicate.
+
+**Proposal:**
+- **Cut the photo gallery from this section entirely.** Move it to a thin band *under* the hero (or kill it; Testimonials photos cover the same emotional ground).
+- **Keep the before/after contrast as the entire section.** Rename `id="values"` → `id="why-goodwalk"`. Make it shorter (drop "What we stand for" subheader and the 6-point grid).
+- **Either kill the values points OR collapse them into a 3-icon strip embedded inside the Hero or Services section** as inline reassurance.
+
+**Cognitive load saved:** ~50% reduction in section height. The strongest copy gets isolated. The user reaches Services faster.
+
+---
+
+### 3. ServicesSection — **KEEP, MAYBE PROMOTE**
+
+Services answers the question the user came to the site asking: "what do you actually offer and what does it cost?" In local-services SEO research, this is the highest-intent section on the page.
+
+**Currently 4th in the scroll order.** Most local-service homepages put services 2nd or 3rd because intent-driven visitors want to confirm fit *before* reading testimonials. Consider promoting to position 2 (immediately after Hero).
+
+**Verdict:** earns its place, **but order matters** — see proposed reordering below.
+
+---
+
+### 4. HowItWorksSection — **KEEP, possibly MERGE with Services**
+
+Process clarity is a real conversion accelerator for a service that requires giving someone a key to your house. Three steps ("Book in → Meet & greet → Regular walks" or similar) reduces the perceived commitment.
+
+**Watch for:** if HowItWorks duplicates the messaging in Services or FounderStory ("you'll meet Aless first"), it stops being a friction-reducer and becomes a third "trust us" pitch.
+
+**Proposal:** keep as a separate section unless the steps are <3. If <3 steps, fold into a strip inside the Booking section as "what happens after you submit this form" reassurance.
+
+**Verdict:** earns its place if it shows *process* (steps with icons), not values.
+
+---
+
+### 5. TestimonialsSection — **KEEP**
+
+Social proof is the highest-converting section type in local services. Five-star reviews with names and dog photos do real work.
+
+**Watch for:** card padding (36px 32px), 28px radius (just fixed to 20px). 3-up grid → 1-up on mobile is correct.
+
+**One question:** how many testimonials show? If it's 6+, that's overload too. 3 is the sweet spot. 5 max.
+
+**Verdict:** earns its place. May need a content trim (count of cards), not a structure change.
+
+---
+
+### 6. FounderStorySection — **TRIM HARD**
+
+Currently:
+- Eyebrow "A note from Aless"
+- Greeting "Hi, I'm Aless."
+- Heading with main + sub
+- "What owners notice first" trust strip with 3 bullets
+- **Four paragraphs of body copy** (≈ 250 words)
+- Closing line in bold
+- Two CTAs (email-Aless + book CTA)
+- Signoff with name, tagline, portrait
+
+This is the densest section on the page. It re-pitches values that Values + Services + HowItWorks have already pitched.
+
+**The problem:** a user who reached this section is *already convinced or already gone*. The 250-word essay is for the still-convinced reader, but they're scrolling for the form.
+
+**Proposal:**
+- **Cut to 2 paragraphs.** Para 1: "Why I started Goodwalk." Para 2: "The Tiny Gang philosophy + sign-off."
+- **Remove the "What owners notice first" trust strip.** It duplicates values content already on the page.
+- **Remove the email-Aless secondary CTA.** Founder pages with two CTAs split attention. Keep only the primary booking CTA.
+- **Keep the portrait + signoff** — that's the emotional payoff for the section's existence.
+
+**Word-count target:** ≤ 120 words of body copy + signature. Reader spends 30 seconds here, not 90.
+
+---
+
+### 7. InfoSection — **SPLIT + DEMOTE**
+
+This section is bundling two unrelated jobs:
+
+| Block | Content | Real job |
+|---|---|---|
+| Block 1 | Suburb chips + nearby card + hours | "Do you cover my area?" — qualifying signal |
+| Block 2 | FAQ accordion | "What if X?" — friction reducer |
+
+These should not be in the same section. They serve different reader states.
+
+**Block 1 (suburbs/hours)** is a *qualifier* — it tells the user whether to even bother with the booking form. It belongs **inside or directly above the BookingSection**, where it removes the "do you walk in [my suburb]" objection right at the point of conversion.
+
+**Block 2 (FAQ)** is the only place to address objections like "what about wet weather," "what's your cancellation policy." It belongs **after** the booking form OR collapsed-by-default near the bottom of the page. FAQ before the form is friction; FAQ after the form catches the not-yet-convinced.
+
+**Proposal:**
+- Split InfoSection into two components.
+- Move suburb chips + hours into a slim band ABOVE the BookingSection.
+- Keep FAQ as a section, but move it BELOW the BookingSection (right before Instagram or Footer).
+
+---
+
+### 8. BookingSection — **KEEP and PROMOTE in flow**
+
+This is *the* conversion target. Currently it sits 8th on a 9-section page. On mobile this is at least 6+ screens of scrolling. The sticky `MobileBookBar` helps, but desktop has no equivalent.
+
+**Watch:** the BookingSection currently uses the `card-stepper` variant (saw in `+page.svelte`), which is a multi-step card form. Step forms convert well when the steps are short, badly when they feel like a survey. Verify the first step is *radically* lightweight (1 field max).
+
+**Proposal:**
+- **Promote BookingSection to position 5 or 6** (after social proof, before founder-story-as-trust-confirmation).
+- Add suburb chip band immediately above.
+- Add the 3-step "how it works" strip immediately below.
+- Remove redundant section padding that double-spaces it from neighbors.
+
+---
+
+### 9. InstagramSection — **DEMOTE or KILL**
+
+Currently the last content section before footer. Yellow billboard (until just reverted) with a "Follow us on Instagram" CTA.
+
+**Hard question:** how many homepage visitors will Goodwalk *acquire* by getting them to follow the Instagram instead of booking? Almost none. The Instagram link is a *brand-discovery* mechanism, not a conversion path. It belongs in the footer as a social icon, not as a section.
+
+**Proposal options:**
+| Option | Effort | Trade-off |
+|---|---|---|
+| **A. Kill the section.** Move Instagram link to footer social icons only. | 1 hour | Loses a real estate moment for users who want to lurk-research before booking. |
+| **B. Demote to a thin strip** above the footer — Instagram icon + grid of 4-6 recent photos as a passive link. No yellow background. | Half day | Less in-your-face; lets visual lurkers find it. |
+| **C. Keep as-is but move ABOVE the BookingSection.** | 5 min | Probably worst option: yellow billboard interrupts the path to conversion. |
+
+**Recommend B.** A subtle Instagram strip — six recent posts, no copy, link out — gives the brand-discovery user what they want without competing with the booking CTA.
+
+---
+
+### Header & Footer — out of scope here
+
+Header (sticky nav + mobile menu + book CTA) is fine. Footer carries the legal/contact/social/locations real estate well after the typography pass.
+
+---
+
+## Proposed new sequence
+
+```
+1. Header
+2. HeroSection                                          (hook + Google trust)
+3. ServicesSection                                      (PROMOTED ↑ — answers intent)
+4. TestimonialsSection                                  (PROMOTED ↑ — social proof)
+5. WhyGoodwalkSection (= old Values, before/after only) (TRIMMED — emotional payoff)
+6. HowItWorksSection                                    (process clarity)
+7. FounderStorySection                                  (TRIMMED to 120 words)
+8. LocationsBand (= old Info block 1)                   (NEW slim qualifier band)
+9. BookingSection                                       (PROMOTED ↑ — the conversion)
+10. FaqSection (= old Info block 2)                     (catches not-yet-convinced)
+11. InstagramStrip (= demoted Instagram)                (RECOMPOSED — passive)
+12. Footer
+```
+
+**Net: 10 sections instead of 9, but ~30% less total scroll height** because Values lost 2 sub-blocks and FounderStory lost half its body copy.
+
+**Story arc:**
+1. Hook
+2. Offering ("what can I get")
+3. Proof ("who else gets it")
+4. Promise ("what changes for my dog")
+5. Process ("how does it work")
+6. Trust ("who runs this")
+7. Qualification ("do you cover me")
+8. **Action** ("book")
+9. Objection handling ("what if X")
+10. Brand discovery ("see more")
+
+The booking form sits 8th in the new flow vs 8th in the current flow — same numeric position, but with ~40% less scroll above it.
+
+---
+
+## Conversion-flow analysis
+
+### Friction points in the current page
+
+| # | Issue | Impact |
+|---|---|---|
+| 1 | Booking form below 7 sections of content | Desktop users without sticky CTA must scroll a long way to convert. |
+| 2 | FounderStory has 2 CTAs (email + book) | Splits attention at a high-conviction moment. |
+| 3 | InfoSection FAQ before BookingSection | FAQ before the form makes the form feel optional. FAQ after the form catches the abandoners. |
+| 4 | Values + FounderStory both run the "Tiny Gang philosophy" pitch | Diminishing returns on emotional copy. |
+| 5 | InstagramSection competes with BookingSection's CTA | Section after form siphons attention from the form. |
+| 6 | Values gallery + Testimonials = duplicate photographic social proof | One earns its keep; the other dilutes. |
+
+### Conversion-flow wins from the proposal
+
+| Win | Mechanism |
+|---|---|
+| Faster to "where do I book" | Services 3rd, Booking 9th (in a shorter page). |
+| Stronger social proof early | Testimonials at 4 instead of 6. Confidence cascades into the rest of the read. |
+| Pre-qualification | Suburb chips immediately above the form reduce "do you walk in my area" abandon. |
+| Single CTA per section | FounderStory loses its email link. Every emotional moment funnels to the booking form. |
+| Objection-handling at the right place | FAQ moves below the form so it catches the hesitant, not the eager. |
+
+---
+
+## What I'd actually ship first (highest ROI)
+
+If you only do three things from this audit:
+
+1. **Cut the Values photo gallery.** 30 minutes. Removes the most redundant block and saves a screen of scroll. (Just delete the `clientPhotos` constant and the `.values-photo-grid` figure block in `ValuesSection.svelte` — confirmed the rest of the section stands on its own.)
+
+2. **Move suburb chips above the BookingSection.** 1 hour. Pre-qualifies the lead inline at the highest-conviction moment. Best single-shot conversion-rate move on the page.
+
+3. **Trim FounderStory body copy from 4 paragraphs to 2 and remove the email-Aless CTA.** 30 minutes. Restores the section's tempo. Single CTA = stronger conversion path.
+
+Everything else (Services promotion, Instagram demotion, Info split, FAQ relocation) is good follow-up work but those three deliver the bulk of the win.
+
+---
+
+## What NOT to cut
+
+- **Hero.** Untouchable.
+- **Testimonials.** Local services live and die on five-star reviews. Trim count if needed, never remove.
+- **BookingSection.** It's the conversion target.
+- **Google trust chips in the Hero.** Smallest UI on the page; biggest conversion signal.
+
+---
+
+## Notes on implementation order
+
+If you decide to proceed, recommended PR sequence to keep risk low:
+
+1. **PR 1 — Values cut.** Photo gallery + values points removed. Section keeps the before/after contrast only. Update homepage to match new section size. *Visual: -1 screen.*
+2. **PR 2 — Founder trim.** Reduce body copy to 2 paragraphs. Remove email CTA. *Visual: -300px.*
+3. **PR 3 — Info split.** New `<LocationsBand />` + new `<FaqSection />`. Update `+page.svelte` to render them in new positions.
+4. **PR 4 — Section reorder + Instagram recompose.** Last because it touches `+page.svelte` order, has the most visual impact, and benefits from the earlier trims already being in.
+
+Each PR is independently shippable and visually reviewable. None block the others. None require a redesign of any individual section — just structural surgery on what's bundled where.

docs/marketing-principles.md

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+# Marketing Principles for Goodwalk
+
+A working reference for the Goodwalk site rebuild and ongoing marketing decisions. Drawn from Chris Do (The Futur) and Debbie Millman (Design Matters), applied to the goal of acquiring 10 new clients.
+
+## Checklist
+* Prioritise emotional trust before visual impressiveness.
+* Reduce cognitive load on every screen and interaction.
+* Every page should answer: “Am I in the right place?”
+* Use whitespace intentionally to create calmness and confidence.
+* Interfaces should feel predictable, stable, and effortless.
+Avoid clutter, excessive animations, and visual noise.
+Design for clarity first, aesthetics second.
+Premium experiences rely on restraint, not excess.
+Typography hierarchy must immediately guide the eye.
+Use fewer colours, but apply them consistently.
+Every component should have a clear purpose.
+Remove unnecessary borders, labels, and UI chrome.
+Make primary actions visually obvious within 2 seconds.
+Ensure pages feel fast even before fully loading.
+Consistent spacing creates perceived quality and trust.
+Use authentic photography over generic stock imagery.
+Human faces increase emotional connection and trust.
+Testimonials should feel personal and believable, not corporate.
+Buttons and CTAs should sound conversational and reassuring.
+Interfaces should feel welcoming, not technical.
+Avoid overwhelming users with too many choices.
+Users should never wonder what happens next.
+Design layouts around scanning behaviour, not reading behaviour.
+Mobile layouts should feel intentionally designed, not compressed desktop pages.
+Use subtle depth, shadows, and contrast to create hierarchy.
+Premium brands often use less content, but communicate more clearly.
+Calm interfaces increase perceived professionalism.
+Align visuals, copy, and interaction style into one consistent tone.
+The homepage should communicate trust before features.
+Every visual element should reinforce simplicity and confidence.
+Reduce form friction wherever possible.
+Users should be able to understand the business in under 5 seconds.
+Make service quality visually obvious through imagery and spacing.
+Avoid sharp transitions or jarring visual elements.
+Consistency across pages matters more than visual complexity.
+Good UX feels invisible to the user.
+Use natural language instead of corporate wording.
+Remove anything that feels “template-like”.
+Create visual breathing room around important content.
+Make interactions feel human, warm, and intentional.
+Ensure hover states and animations feel subtle and refined.
+Use imagery that reflects real customers and real experiences.
+Trust is built through consistency, polish, and predictability.
+Pages should feel curated, not crowded.
+Premium experiences rely heavily on pacing and rhythm.
+Focus attention using contrast, spacing, and hierarchy.
+Design should lower anxiety and decision fatigue.
+Avoid overexplaining when visuals already communicate meaning.
+The best interfaces feel calm, simple, and inevitable.
+Every redesign decision should improve trust, clarity, or emotional comfort.
+
+---
+
+## Chris Do's Principles
+
+### 1. Sell the transformation, not the service
+
+People don't buy "dog walking" — they buy peace of mind at work, a tired happy dog, not feeling guilty.
+
+The headline shouldn't be "Professional Dog Walking in Wellington." It should speak to the outcome:
+
+- "Come home to a happy, exercised dog"
+- "Your dog's best part of the day, while you're at work"
+
+### 2. Niche down to stand out
+
+"Dog walker" competes with everyone. "Dog walker for working professionals in [suburb] with anxious or reactive dogs" competes with almost no one — and can charge more.
+
+Pick a wedge.
+
+### 3. Price on value, not time
+
+Don't lead with "$25 per walk." Lead with packages and outcomes:
+
+> **The Working Professional Plan** — 3 walks/week, GPS updates, photo reports
+
+Hide the hourly rate. Make it about what they get, not what you do.
+
+### 4. Show, don't tell
+
+Testimonials and proof crush adjectives. "Reliable and caring" is meaningless.
+
+A photo of a muddy grinning dog with a one-line quote from the owner sells:
+
+> "Bowie pulls me to the door when he sees Sarah's car."
+
+### 5. Free is a magnet
+
+Most dog walking sites just have a contact form — that's a closed door. Open one with:
+
+- A free first walk
+- A free meet-and-greet
+- A downloadable "Is your dog getting enough exercise?" checklist
+
+Get people into the funnel.
+
+---
+
+## Debbie Millman's Principles
+
+### 1. Brand is a story people tell themselves about you
+
+Branding is deliberate differentiation through storytelling.
+
+What's the Goodwalk story? Why do you do this? Are you the ex-vet-nurse who only walks small dogs? The runner who takes high-energy breeds on actual trail runs?
+
+That story belongs on the homepage, not buried on About.
+
+### 2. Consistency builds trust
+
+One voice, one visual identity, everywhere:
+
+- Website
+- Instagram
+- Car magnet
+- The message sent when running 5 minutes late
+
+Owners are handing you keys to their house and the life of their dog. Visual and verbal consistency signals "I am organised and reliable" before you've said a word.
+
+### 3. Design is a tool for clarity, not decoration
+
+Debbie often quotes Massimo Vignelli — design should make the message clearer.
+
+In 3 seconds, can a stranger answer:
+
+- What do you do?
+- Who is it for?
+- How do I book?
+
+If they have to scroll or think, you're losing them.
+
+---
+
+## Applied: A Plan for 10 New Clients
+
+A site rewrite with these principles in mind.
+
+### 1. Homepage hero
+
+- Outcome-focused headline
+- One strong photo of a happy dog mid-walk
+- One button: **"Book a free meet-and-greet"**
+
+### 2. Pick a niche and say it out loud
+
+Even just "for [your suburb] working professionals" narrows the field and helps you rank.
+
+### 3. Three packages, not an hourly rate
+
+Make the middle one the obvious choice (the "decoy effect" — Chris talks about this).
+
+### 4. Three testimonials with photos and dog names
+
+Real names, real dogs. Not "J.S. — Customer."
+
+### 5. One story section
+
+Who you are, why you do this, why someone should trust you with their dog and their house key.
+
+### 6. Lead magnet
+
+A free PDF like "How much exercise does your dog actually need?" in exchange for an email. Then you have a list to follow up with.
+
+### 7. Kill booking friction
+
+One-click to a calendar or a WhatsApp link. Not a 7-field form.
+
+---
+
+## Quick Reference Checklist
+
+- [ ] Headline sells the outcome, not the service
+- [ ] Niche is named explicitly on the homepage
+- [ ] Pricing presented as packages, not hourly
+- [ ] At least 3 testimonials with real names, dog names, and photos
+- [ ] Founder story visible on homepage
+- [ ] Lead magnet (PDF or free meet-and-greet) above the fold
+- [ ] Booking is one click — calendar link or WhatsApp
+- [ ] Visual and verbal identity consistent across site, Instagram, and comms
+- [ ] In 3 seconds: what / who / how-to-book is obvious

docs/marketing-voice.md

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+# Goodwalk Marketing Voice
+
+A practical guide for writing site copy that sells without sounding like it's selling.
+
+## The voice in one line
+
+**A trusted neighbour who happens to be brilliant at this.** Calm, certain, warm, specific. Not corporate. Not chirpy. Not over-promising.
+
+## What we're borrowing from Apple
+
+Apple's marketing works because it does three things ruthlessly:
+
+1. **Leads with the outcome, not the process.** "A thousand songs in your pocket" — not "5GB of solid-state storage."
+2. **Makes the decision feel small.** Confident, declarative sentences. No hedging.
+3. **Cuts every word the meaning doesn't need.** Short. Then one longer line for texture. Then short again.
+
+For a service business, the equivalent is selling the **evening** (calm dog, settled house, no guilt), not the **walk** (60 minutes, pickup included, group size 4–8).
+
+## Voice attributes
+
+| Attribute | What it means | What it isn't |
+|---|---|---|
+| **Calm** | Even cadence. No exclamation marks. No "amazing!" or "incredible!" | Hyped, sales-y |
+| **Certain** | "We do X." Not "We try to X" or "We may be able to X." | Arrogant, brash |
+| **Warm** | Real feeling for dogs and owners. "Your dog comes home tired and happy." | Saccharine, cutesy ("fur babies", "pawsome") |
+| **Specific** | Names suburbs, parks, times. Numbers when they help. | Vague ("various", "a wide range", "we offer") |
+| **Honest** | If a service isn't right for a dog, we say so. | False scarcity, manipulative urgency |
+
+## Principles
+
+### 1. Lead with the customer's win, not your feature
+
+Open every section with what the **owner gets** or what the **dog feels**. The mechanism comes second.
+
+> ❌ "Tiny Gang Pack Walks are built for Auckland Central owners of small and medium dogs who want a reliable weekly routine."
+>
+> ✅ "Your dog comes home tired and happy. You stop worrying through the workday. That's the whole point."
+
+### 2. Cut every hedge
+
+Search-and-destroy these words: *can, may, might, try to, more, genuinely, properly, generally, often, typically, possibly.* Each one quietly weakens the sentence.
+
+> ❌ "Walks tailored to your dog's pace, confidence, and routine."
+>
+> ✅ "Built around your dog. Their pace. Their walk."
+
+### 3. Short. Then long. Then short.
+
+Vary the rhythm. A wall of medium-length sentences is the most boring possible cadence.
+
+> ❌ "Goodwalk Tiny Gang Pack Walks are built for Auckland Central owners of small and medium dogs who want a reliable weekly routine, a well-exercised dog, and more peace of mind during the workday."
+>
+> ✅ "A walk your dog looks forward to. A routine you don't have to manage. Pickup, walk, drop-off, photo update — every time, without you having to ask."
+
+### 4. Active voice, present tense
+
+Things happen. We do them. Your dog enjoys them. Avoid "are designed to" / "is intended for" / "can be tailored."
+
+> ❌ "Our visits are intended to provide enrichment and support during the day."
+>
+> ✅ "We visit. We play. We feed. You get a photo when we leave."
+
+### 5. Replace abstract nouns with concrete verbs
+
+"Provide structure" → "settles them." "Build confidence" → "they stop pulling on the lead." "Ensure consistency" → "same walker, every time."
+
+### 6. Specifics build trust faster than adjectives
+
+"A well-loved local park" tells me nothing. "Western Springs at 9:15, Cornwall Park on Wednesdays" tells me you're real.
+
+### 7. Sell the relief
+
+Owners aren't buying a walk. They're buying: a quieter evening, a guilt-free workday, one fewer thing to manage. Name those.
+
+### 8. One idea per sentence
+
+If you wrote a comma, ask whether it should be a full stop.
+
+## Patterns we use
+
+### Headlines
+
+Two flavours, used purposefully:
+
+- **Outcome line:** "Come home to a calm, happy dog."
+- **Definitional line:** "Pack walks for small dogs that actually suit small dogs."
+
+Avoid: "Welcome to Goodwalk." / "About Us." / "Our Services."
+
+### Subheads / leads
+
+One sentence. Says what the section delivers, not what it is.
+
+> ❌ "About our pack walks"
+>
+> ✅ "Four to eight dogs. Same walker every time. Home by mid-afternoon."
+
+### Body copy
+
+- 1–3 short paragraphs max per section
+- Lead sentence is the most important; treat it like a headline
+- One link or CTA per paragraph, max
+
+### CTAs
+
+Action + outcome, never just "Submit" or "Learn more."
+
+| ❌ | ✅ |
+|---|---|
+| Submit | Book a free Meet & Greet |
+| Learn more | See if Tiny Gang fits your dog |
+| Contact us | Talk to Aless |
+| Get started | Start with a Meet & Greet |
+
+### FAQ answers
+
+- First sentence answers the question completely
+- Second sentence (if any) adds the texture
+- No "Great question!" / "Glad you asked"
+
+> Q: How big are the pack walks?
+>
+> ✅ "4–8 dogs, carefully matched on size and energy. We never run oversized packs — the small group size is the whole point."
+
+## Words and phrases
+
+### Use
+
+- **You / your dog** — far more than "owners" or "clients"
+- **We** — direct, owned. Not "the team" or "our walkers"
+- **Walk, visit, pickup, drop-off** — the customer's words
+- **Tiny Gang** — our signature, use sparingly so it stays distinct
+- **Auckland Central** — anchors local intent
+- Concrete park names, suburb names, times
+
+### Avoid
+
+- "Solutions" — never. We're not enterprise software.
+- "Services" as a noun in body copy — too distant. Name the thing.
+- "Pet parents" / "fur babies" / "pup parents" — twee
+- "Pawsome" / "pawfect" / any pun — never
+- "We are passionate about" — show, don't tell
+- "Industry-leading" / "best in class" / "premium" — empty
+- "Reach out" — say "email" or "text" or "call"
+- Exclamation marks in headlines or body copy
+
+## Sentence length budget
+
+- **Headlines:** ≤ 8 words
+- **Subheads:** ≤ 14 words
+- **Body sentences:** average 12–16 words, max ~24
+- **First sentence of any section:** ≤ 12 words
+
+If you wrote a 30-word sentence, it's two sentences.
+
+## Before / after, from the live site
+
+### Hero subtitle (homepage)
+
+> ❌ "Reliable dog walking for busy Auckland owners who want happier dogs, calmer evenings, and a team they can trust."
+>
+> ✅ "Reliable dog walking across Auckland Central. Happier dogs. Quieter evenings."
+
+### Pack walks intro paragraph
+
+> ❌ "Goodwalk Tiny Gang Pack Walks are built for Auckland Central owners of small and medium dogs who want a reliable weekly routine, a well-exercised dog, and more peace of mind during the workday."
+>
+> ✅ "Tiny Gang is built for small and medium dogs who like the right kind of company. Small groups. Same walker. A real walk, every time."
+
+### Puppy visits subtitle
+
+> ❌ "Toilet breaks, play, feeding, and calm one-on-one attention — at home, while you're out."
+>
+> ✅ "While you're at work, your puppy is fed, played with, and looked after. At home."
+
+### Benefits-section intro
+
+> ❌ "Small, compatible groups give dogs the exercise, confidence, and routine they need without the chaos of oversized pack walks."
+>
+> ✅ "Small groups. Compatible dogs. No chaos. That's why it works."
+
+## A 60-second editing pass
+
+Before any new copy ships, run it through this:
+
+1. **Cut 20%.** If you can't, cut 10%.
+2. **First sentence test.** Could it be a headline? If not, rewrite.
+3. **Hedge sweep.** Delete every *can/may/might/try to/generally/typically* and re-read. Most are improvements.
+4. **Active voice check.** Search for "is/are [verb-ed] by" or "is intended to" and rewrite.
+5. **Specific vs vague.** Replace one vague phrase per paragraph with a real name, number, or detail.
+6. **Read it aloud.** If you take a breath mid-sentence, it's too long.
+
+## When to break these rules
+
+- **Legal pages, contracts, privacy.** Be precise and complete, not punchy.
+- **Onboarding instructions.** Clarity > rhythm.
+- **Genuine warmth moments.** A short, slightly longer line about a dog or a moment is allowed — it's the texture. Just don't make it the default.

docs/mobile-polish.md

@@ -0,0 +1,332 @@
+# Mobile Polish — Conversion & Comfort Audit Tracker
+
+## New Rescan Items — Mobile Conversion Opportunities
+
+Fresh opportunities from a second mobile-first pass over the main site.
+These are intentionally only the new items, kept separate from the
+existing audit below.
+
+### High — conversion strategy and flow
+
+- [ ] **Hero CTA hierarchy still prioritises browsing over booking**
+  - Files: `src/lib/content/homepage.ts:37-39`, `src/lib/components/HeroSection.svelte`
+  - Current: the yellow primary CTA is `Explore our services →`, while
+    `Book a Meet & Greet` is secondary.
+  - Why: on mobile, high-intent users should be able to choose the next
+    step immediately. Making the exploratory path more visually dominant
+    adds friction before the user reaches the lead form.
+  - Opportunity: test flipping the hierarchy on mobile so booking
+    becomes the primary CTA and service exploration becomes secondary.
+
+- [ ] **Homepage social proof appears too late in the scroll**
+  - File: `src/routes/+page.svelte:143-147`
+  - Current order: `Services -> Values -> Testimonials -> Booking`.
+  - Why: testimonials are one of the strongest conversion levers, but
+    on mobile they arrive after several large sections. Users are asked
+    to keep scrolling before seeing the strongest emotional proof.
+  - Opportunity: move testimonials above values on the homepage, or
+    surface one featured review snippet earlier in the page.
+
+- [ ] **Hero still relies on the next section for trust**
+  - Files: `src/lib/content/homepage.ts:43-49`, `src/lib/components/HeroSection.svelte`,
+    `src/lib/components/IntroStrip.svelte`
+  - Current: the hero presents the headline and CTAs, but the review
+    proof sits in the intro strip below.
+  - Why: on mobile, the hero needs to answer both "what is this?" and
+    "can I trust them?" before the user scrolls away. Separating those
+    two jobs weakens the first decision moment.
+  - Opportunity: add a compact review/trust chip directly under the
+    hero subtitle or near the hero CTAs on mobile.
+
+- [ ] **Booking flow asks for dog details before it captures the lead**
+  - File: `src/lib/components/BookingSection.svelte:298-441`
+  - Current: step 1 asks for dog name, location, message, and services;
+    contact details are only requested in step 2.
+  - Why: this is a higher-friction sequence on mobile. Users often feel
+    more comfortable giving owner details first, then expanding into pet
+    specifics once they have mentally committed.
+  - Opportunity: test reversing the step order so step 1 captures name,
+    email, and phone first, then dog details second.
+
+### Medium — mobile persuasion and CTA timing
+
+- [ ] **Sticky mobile CTA appears on a fixed pixel threshold rather than page context**
+  - File: `src/lib/components/MobileBookBar.svelte:26-37`
+  - Current: visibility is driven by `SHOW_AFTER_PX = 480` and
+    `HIDE_BELOW_PX = 120`.
+  - Why: a fixed threshold will feel early on some phones and late on
+    others. It also ignores whether the hero or booking section is
+    actually in view.
+  - Opportunity: switch to an `IntersectionObserver` tied to the hero or
+    booking section so the bar appears based on user context rather than
+    raw scroll position.
+
+- [ ] **Testimonials section pushes users off-site before finishing the proof story**
+  - File: `src/lib/components/TestimonialsSection.svelte:128-134`
+  - Current: the Instagram CTA appears near the top of the testimonials
+    section, before the user has fully consumed the review content.
+  - Why: on mobile, sending users to Instagram this early interrupts the
+    conversion journey and competes with the booking path.
+  - Opportunity: demote the Instagram CTA below the carousel, or replace
+    it with a tighter trust-oriented proof CTA higher up.
+
+- [ ] **Mobile pricing pages lose the consultative "not sure?" nudge**
+  - File: `src/lib/components/PricingPage.svelte:12-19`
+  - Current: the meet-and-greet reminder prompt is gated behind
+    `min-width: 769px`, so desktop gets a tailored nudge and mobile
+    does not.
+  - Why: mobile users are more likely to feel overwhelmed by stacked
+    pricing cards, not less. Removing the consultative reassurance on
+    the smallest screens is directionally backwards for conversion.
+  - Opportunity: add an inline mobile prompt after the first pricing
+    section that says, in effect, "Not sure which option fits? Book a
+    free Meet & Greet and we’ll help you choose."
+
+### Medium — stacked-page CTA noise
+
+- [ ] **Stacked pricing/service cards repeat the same CTA too many times**
+  - Files: `src/lib/components/PricingPage.svelte:141-159`,
+    `src/lib/components/ServiceLandingPage.svelte:94-112`
+  - Current: when cards collapse to one column on mobile, each card
+    keeps a full "Book a Meet & Greet" button.
+  - Why: the repetition turns persuasive choice architecture into visual
+    noise. Instead of helping the user decide, the page starts feeling
+    like a stack of repeated asks.
+  - Opportunity: treat this as a shared mobile pattern across pricing
+    and service pages. Keep one strong CTA per section, let the popular
+    card carry the primary action, and demote the rest.
+
+Findings from a focused mobile-experience review (≤768px, with extra
+attention to 375px small-phones). Desktop is considered done. Each item
+records the where, why, and the concrete change.
+
+> Important context for prioritisation: a dog-walking business is a
+> jobs-to-be-done service that users research on the couch. Mobile
+> conversion lower-bound is "they Meet & Greet". So the dial-movers
+> are: thumb-reach for the booking CTA, legibility, friction-free
+> form, and trust signals visible on the first scroll.
+
+---
+
+## High — direct conversion impact
+
+- [x] **Hero buttons stack awkwardly at ~375px**
+  - File: `src/lib/styles/responsive.css` (new ≤480px block)
+  - Implementation: At `@media (max-width: 480px)` the hero buttons
+    flip to `flex-direction: column; gap: 12px;` and each button
+    becomes full-width with padding `16px 24px`. The 768px-specific
+    `padding-right: 18px` on the buttons row and the
+    `margin-right: 12px` on `:last-child` are both reset so the two
+    CTAs read as a clean stacked stack.
+  - Why: At 375px the side-by-side primary + outline CTAs were wrapping
+    unevenly and the primary's prominence collapsed.
+
+- [x] **Mobile header phone button is low-contrast and small**
+  - File: `src/lib/styles/responsive.css:88-100`
+  - Implementation: Background bumped from `rgba(33, 48, 33, 0.06)` →
+    `0.10`; padding 9px 12px → 11px 14px (and at ≤480px, 10px 12px);
+    `font-weight: 600`; `min-height: 44px` to meet the touch-target
+    minimum; icon size also bumped from 13px → 14px.
+  - Why: The tap-to-call on the mobile header is one of the highest
+    intent actions on the site. It now reads as a button rather than a
+    barely-visible label.
+
+- [x] **Booking form inputs trigger iOS zoom-on-focus**
+  - File: `src/lib/styles/responsive.css:453-462`
+  - Implementation: Input `font-size: 15px` → `16px` at ≤768px. Comment
+    added explaining the iOS-Safari 16px threshold so a future edit
+    doesn't accidentally drop it again.
+  - Why: Below 16px Safari auto-zooms on focus; the page jolts every
+    time a field is tapped. Critical at the booking conversion step.
+
+- [ ] **Testimonial carousel arrows hard to reach at 375px**
+  - File: `src/lib/components/TestimonialsSection.svelte` (mobile rules
+    lines ~640-660)
+  - Current: arrows pinned to `bottom: 24px` inside a stage with
+    `padding-bottom: 116px`. Visually at the bottom of a tall card —
+    requires deliberate stretching.
+  - Why: The carousel feels passive. Users don't realise they can advance
+    it; testimonials sell — losing that engagement matters.
+  - Fix: Lift arrows on small screens:
+    ```css
+    @media (max-width: 480px) {
+      .testimonial-arrow { bottom: 80px; }
+    }
+    ```
+
+- [x] **No persistent "Book Meet & Greet" CTA on mobile after hero scrolls past**
+  - Files: `src/lib/components/MobileBookBar.svelte` (new),
+    `src/routes/+layout.svelte` (mount), `src/lib/styles/responsive.css`
+    (`body { padding-bottom: 64px }` at ≤768px).
+  - Implementation v2 — *Airbnb-style soft-container, scroll-triggered*:
+    - **Soft container**: a translucent white tray (`rgba(255, 255,
+      255, 0.96)` with backdrop-filter blur) sits flush at the bottom
+      with a thin top hairline and a soft shadow. The brand-yellow CTA
+      pill lives *inside* the tray, not as the tray itself — so the
+      action stays unmistakable but the surrounding chrome is calm.
+    - **Scroll-triggered**: the bar slides up + fades in only after the
+      user has scrolled ~480px (≈ one mobile viewport, hero out of
+      view). Slides back out below ~120px to avoid flicker near the
+      top. `prefers-reduced-motion` respected — the slide is dropped,
+      only the opacity fade remains.
+    - **Hidden on `/contact-us` and `/booking`** (already in the form).
+    - **Resets on navigation**: `afterNavigate` resets `visible = false`
+      so each new page starts hidden until the user has earned it again.
+    - **Accessibility**: `aria-hidden` toggles with visibility; CTA
+      `tabindex` flips to `-1` while hidden so keyboard users don't
+      stumble onto an off-screen control; `pointer-events: none` while
+      hidden so the user can't accidentally tap it during the fade.
+    - **Safe-area aware**: `env(safe-area-inset-bottom)` so iPhones
+      with the home-bar gesture area get correct spacing.
+  - Body bottom-padding of 64px on mobile keeps the footer from sitting
+    behind the bar when it's visible at the bottom of long pages.
+  - Why: Sticky mobile CTAs are a validated conversion pattern (Airbnb,
+    Booking.com, etc.), but the v1 full-yellow bar was tonally wrong
+    for Goodwalk — it competed with the calm brand voice and dominated
+    the screen permanently. v2 keeps the conversion benefit (one-tap
+    booking, always one swipe away after engagement) without yelling.
+
+## Medium — legibility & polish
+
+- [x] **Hero title can wrap awkwardly at 375px**
+  - File: `src/lib/styles/responsive.css` (≤480px block)
+  - Implementation: At ≤480px the desktop H1 drops to 32px /
+    line-height 1.12 and the dedicated `.hero-heading-mobile` element
+    drops to 30px / 1.12 (it was 33.5px). The two-line "Unleashing Fun
+    in / Your Dog's Day!" now sits comfortably with breathing room
+    above the subtitle.
+  - Why: Previous 38px / 33.5px sizings were a hair too big for 375px;
+    line-2 felt cramped against the subtitle.
+
+- [x] **Body text 15px feels small on mobile (and on ultra-wide desktop)**
+  - File: `src/lib/styles/responsive.css` (≤768px body rule)
+  - Implementation: `body { font-size: 16px; }` at ≤768px, with a
+    comment noting the iOS-Safari 16px zoom threshold so this rule
+    isn't accidentally undone.
+  - Desktop (≥769px) still inherits 15px from `base.css` for now — the
+    ultra-wide bump is tracked separately at the bottom of this file
+    so it can be reasoned about independently (clamp vs. breakpoint).
+  - Why: 16px is the modern legibility standard on mobile, dovetails
+    with the iOS zoom-on-focus rule for inputs, and reduces read
+    fatigue on long pages (about, FAQ answers, legal).
+
+- [ ] **FAQ summary tap target too small**
+  - File: `src/lib/styles/sections.css` (`.faq summary` rules)
+  - Current: just text height (~22-26px) — below the 44px minimum.
+  - Fix:
+    ```css
+    .faq summary {
+      padding: 12px 0;
+      min-height: 44px;
+      display: flex; align-items: center;
+    }
+    ```
+
+- [ ] **Booking service-option chips wrap awkwardly at 375px**
+  - File: `src/lib/styles/responsive.css:468-470`
+  - Fix at ≤480px: 2-up grid with tighter gap:
+    ```css
+    .booking-service-options { gap: 10px 12px; }
+    .booking-toggle-option { flex: 1 1 calc(50% - 6px); }
+    ```
+
+- [ ] **Footer social icons spaced too tight for thumbs**
+  - File: `src/lib/styles/sections.css` (`.social-links { gap: 14px }`)
+  - Current 14px gap with 40px icons → centres are 54px apart. Apple
+    HIG wants 8px+ between targets after the 44px minimum.
+  - Fix:
+    ```css
+    @media (max-width: 768px) { .social-links { gap: 18px; } }
+    ```
+
+- [ ] **Pricing cards stack to 1-col with multiple "Book" buttons in a row**
+  - File: `src/lib/components/PricingPage.svelte` (and ServiceLandingPage
+    plan grids)
+  - Why: After stacking, the user sees Plan → Book → Plan → Book → Plan
+    → Book in vertical sequence. The repetition reads as noise rather
+    than choice; the "popular" anchor disappears.
+  - Fix (opinionated): on mobile, only the popular plan keeps its CTA
+    button. Other plans show a smaller "Choose this plan" link instead,
+    or no per-card CTA at all (a single CTA appears under the grid):
+    ```css
+    @media (max-width: 768px) {
+      .pricing-plan-card:not(.pricing-plan-popular) .pricing-plan-cta {
+        display: none;
+      }
+    }
+    ```
+    Then keep the existing under-grid `.service-plan-reassurance` pill
+    and add a single "Book a Meet & Greet" button below it.
+
+- [ ] **Mobile nav header is too tall — eats above-the-fold real estate**
+  - File: `src/lib/styles/responsive.css:74`
+  - Current: `nav { padding: 20px 24px; }` + 25px logo = ~65px header.
+    On iPhone 13 (844px), this leaves ~380px for hero before scroll —
+    less than what the Goodwalk dog-image needs to feel like a hero.
+  - Fix at ≤480px:
+    ```css
+    nav { padding: 14px 20px; }
+    .logo img { height: 22px; }
+    ```
+
+## Low — incremental polish
+
+- [ ] **Hero top padding generous at 375px**
+  - File: `src/lib/styles/responsive.css:179`
+  - Reduce hero `padding-top` from 50px to 32px at ≤480px.
+
+- [ ] **Intro trust badge feels edge-to-edge at 375px**
+  - File: `src/lib/styles/responsive.css:296-301`
+  - Add `padding: 18px 16px; margin: 0 12px;` at ≤480px.
+
+- [ ] **Testimonial quote mark too large at 375px**
+  - File: `src/lib/components/TestimonialsSection.svelte:~595`
+  - Current: 44px. Reduce to 36px at ≤480px.
+
+- [ ] **Booking form labels could shrink slightly at 375px**
+  - File: `src/lib/styles/responsive.css:450`
+  - Optional: 16px → 15px at ≤480px to give field width back to the
+    input value (where it actually matters for legibility).
+
+- [ ] **No scroll-to-top affordance on long pages (booking, pricing)**
+  - Currently absent. Low priority but helpful when users have scrolled
+    past the booking form and want to re-read service details. Could be
+    folded into the same sticky-book-bar work above (one bar, both jobs).
+
+## Open from elsewhere
+
+- [ ] **Ultra-wide desktop body font feels small** *(noted by user)*
+  - Currently `body { font-size: 15px }` ([base.css:15](src/lib/styles/base.css#L15)).
+    On ≥1800px screens with the `--max-w` already widening (per the
+    1800px breakpoint), 15px in long-form sections (about, FAQ answers,
+    legal) becomes uncomfortable.
+  - Suggested fix: bump to `clamp(15px, 0.95vw, 17px)` on `body`, OR
+    introduce a `@media (min-width: 1600px) { body { font-size: 17px; } }`.
+    Either keeps the desktop ≤1599px experience identical and only
+    expands type when there's genuinely more reading width.
+
+## Deliberately not actioning
+
+- **Drop reveal animations on mobile to "save bandwidth".** They're
+  IntersectionObserver-driven, cost nothing perceivable, and add brand
+  polish. Removing them would make the mobile site feel cheaper for no
+  measurable performance gain.
+- **Replace the testimonial carousel with a stacked list on mobile.**
+  Tempting (carousels famously hide content), but the carousel is
+  central to the brand's "see real dogs" pitch. Better to fix the arrow
+  reachability and let the autoplay do the work.
+
+---
+
+## Suggested order of attack
+
+If you want one batch that moves the dial: **High items 1, 2, 3, 5**
+together is roughly an hour of work — they hit the hero, the header
+tap-to-call, the booking form's biggest mobile bug (zoom-on-focus), and
+add the sticky CTA. That's the package I'd ship first. Item 4 (carousel
+arrows) is a one-line fix once you're already in `responsive.css`.
+
+The Medium list is best as a second pass — body-text bump,
+header-padding reduction, FAQ tap-target, and pricing-card-CTA dedupe
+all compound into a noticeably more "intentional on mobile" feel
+without any structural change.

docs/nz-citations.md

@@ -0,0 +1,58 @@
+# NZ Citations — Submission Sheet (C3)
+
+Use the exact NAP block below for every directory. Consistency is the whole
+point — even small variations (brackets in phone, trailing punctuation,
+`Ltd.` vs `Limited`) split your local trust signals.
+
+## Canonical NAP
+
+| Field | Value |
+|---|---|
+| Business name | `Goodwalk` |
+| Phone (visible) | `022 642 1011` |
+| Phone (E.164 / forms that ask for international) | `+64 22 642 1011` |
+| Email | `info@goodwalk.co.nz` |
+| Website | `https://www.goodwalk.co.nz` |
+| Service area | Auckland Central (list 17 suburbs if a field allows: Morningside, Kingsland, Ponsonby, Grey Lynn, Mt Albert, Mt Eden, Sandringham, Mt Roskill, Arch Hill, Freemans Bay, Herne Bay, Pt Chevalier, Avondale, Three Kings, Hillsborough, Eden Terrace, Balmoral) |
+| Address | Service-area business — do **not** publish a home address. If a directory mandates an address, use a postcode-only entry where possible (e.g. Auckland 1021). |
+| Hours | Mon–Fri 8:00am–4:00pm |
+| Category (primary) | Dog Walker |
+| Category (secondary, where allowed) | Pet Sitter / Pet Care Service |
+| Short description (160 chars) | Goodwalk runs Tiny Gang pack walks, 1:1 walks, and puppy visits across Auckland Central. Small-dog specialists, free pickup and drop-off. |
+| Long description (use where 500+ chars allowed) | Goodwalk is an Auckland Central dog walking service run personally by Alessandra, a small-dog specialist. We offer Tiny Gang pack walks (4–8 dogs, from $49.50), one-on-one walks (from $45), and in-home puppy visits (from $39). Free pickup and drop-off across 17 inner-west suburbs including Ponsonby, Grey Lynn, Mt Eden, Kingsland and Morningside. Every walker holds public liability insurance and a current pet first aid certificate. New clients begin with a free, no-obligation Meet & Greet. 30+ five-star Google reviews. |
+| Logo | `/static/images/goodwalk-auckland-dog-walking-logo.png` (export at 600×600 for directories) |
+| Instagram | `https://www.instagram.com/goodwalk.nz/` |
+| Google Business Profile | `https://g.page/r/CUsvrWPhkYrAEB0` |
+
+## Directories to claim (in priority order)
+
+| # | Directory | URL | Cost | Notes |
+|---|---|---|---|---|
+| 1 | **Google Business Profile** | already claimed | Free | Verify category is "Dog Walker"; add 8+ photos; respond to all reviews |
+| 2 | **Yellow.co.nz** | https://yellow.co.nz/add-a-business | Free tier | NZ's largest directory — non-negotiable |
+| 3 | **Finda.co.nz** | https://www.finda.co.nz/add-business | Free | Crawled by every local SEO tool |
+| 4 | **Localist.co.nz** | https://www.localist.co.nz/business/add | Free | Auckland-focused, high local relevance |
+| 5 | **Neighbourly.co.nz** | https://www.neighbourly.co.nz | Free | Suburb-level visibility — critical for pet services where locals ask "anyone know a good dog walker in Ponsonby?" |
+| 6 | **NZS.com** | https://www.nzs.com | Free | General NZ directory, broad backlink value |
+| 7 | **Facebook Business Page** | https://business.facebook.com | Free | Footer already links here — make sure the page actually exists with NAP matching |
+| 8 | **NoCowboys** | https://www.nocowboys.co.nz | Free + paid | Reputation-focused; aim to gather a few reviews here too |
+| 9 | **DogFriendly NZ** | https://dogfriendly.co.nz | Free | Industry-specific, low competition |
+| 10 | **Pet Directory NZ** | https://www.petdirectory.co.nz | Free | Pet-specific authority signal |
+
+## After each citation goes live
+
+1. Save the public profile URL in a spreadsheet (you'll need the list to
+   update `sameAs` in the LocalBusiness JSON-LD on the homepage —
+   `src/routes/+page.svelte`).
+2. Re-run `/seo local https://goodwalk.co.nz` after ~2 weeks to confirm
+   crawler discovery.
+
+## Anti-patterns to avoid
+
+- Do **not** vary the business name ("Goodwalk Auckland", "Goodwalk Ltd",
+  "Goodwalk Dog Walking") across listings. Pick `Goodwalk` and stick with it.
+- Do **not** publish a home street address anywhere. SAB = service-area only.
+- Do **not** use a tracking phone number — Google penalises NAP mismatches.
+- Do **not** auto-syndicate via paid "submit to 50 directories" services —
+  they typically use slightly different NAP per source and create the exact
+  inconsistency you're trying to avoid.

docs/onboarding.md

@@ -0,0 +1,252 @@
+# Onboarding
+
+How a Goodwalk client comes into the system, how their record is shaped, and how
+that record evolves over time.
+
+## Flow at a glance
+
+1. **Enquiry / email claim** — the user signs in to `clients.goodwalk.co.nz`
+   with a one-time code. A `client_profiles` entry is created keyed by the
+   lower-cased email.
+2. **Onboarding form** (`src/lib/components/OnboardingPage.svelte`) — a 5-step
+   form: Owner Details → Dog Details → Health → Behaviour → Sign. Every
+   question must be answered; there is no skip / mark-complete shortcut.
+3. **Submit** — the form posts to `POST /api/onboarding-submit`. The backend
+   validates, stores a `submissionSnapshot` on the profile, sends the owner an
+   email + PDF, and flips `onboardingCompleted: true`.
+4. **Admin dashboard** (`src/lib/components/admin-dashboard/AdminDashboard.svelte`)
+   surfaces pending and completed clients, and now lets the owner change a
+   client's lifecycle status.
+
+## Where data lives today
+
+| Thing | Storage | Source of truth |
+| --- | --- | --- |
+| Client profiles | `mail-api/data/client_profiles.json` (mirrored into `admin_db` KV) | `_client_profiles` dict in `main.py` |
+| Onboarding drafts (in-progress, per email) | `mail-api/data/drafts.json` | `_drafts` dict |
+| Submitted onboarding snapshot | Inside the client profile as `onboardingSubmission` / `submissionSnapshot` | same |
+| Activity feed (admin actions) | SQLite via `admin_db.record_event` | same |
+| Legacy historical data (Gravity Forms exports) | `data/legacy-onboarding.json`, `data/legacy-contracts.json`, `data/legacy-clients.json` | regenerated from the CSVs in repo root |
+
+The plan is to move the JSON file to Postgres later; the JSON shape is already
+relational-friendly (see *Postgres target* below).
+
+## Client profile shape
+
+Keyed by lower-cased email. Fields are merged over time as the client moves
+through the funnel.
+
+```jsonc
+{
+  "fullName": "Shelley McCabe",
+  "phone": "+6421328907",
+  "address": "...",
+  "dogName": "Maisie",
+  "dogBreed": "...",
+  "dogAge": "2015-04-28",
+  "services": ["Tiny Gang Pack Walks"],
+  "onboardingCompleted": true,
+  "onboardingSubmittedAt": "2026-03-14T16:14:20",
+  "onboardingSubmission": { /* full 5-step snapshot */ },
+  "welcomePackSentAt": "...",
+  "welcomePackOffer": { "serviceType": "...", "priceDetails": "...", "startDate": "..." },
+  "birthdayAutoSend": false,
+  "birthdayEmailLastSentAt": "...",
+  "lastEnquiryAt": "...",
+  "lifecycle": {
+    "status": "active",        // active | paused | cancelled | archived
+    "reason": "",
+    "changedAt": "2026-05-20T10:11:00",
+    "changedBy": "info@goodwalk.co.nz"
+  },
+  "lifecycleHistory": [
+    { "status": "active", "reason": "", "changedAt": "...", "changedBy": "..." }
+  ]
+}
+```
+
+## Lifecycle status
+
+Soft-delete only. **No client is ever removed**, so we keep the full history
+for retention / newsletter work.
+
+| Status | Meaning | Outreach included? |
+| --- | --- | --- |
+| `active` | Currently walking with us. | Yes — pending + completed + birthdays |
+| `paused` | Temporarily not walking (holiday, recovery, etc.). | Yes — still on outreach lists |
+| `cancelled` | No longer a client. Kept on file. | **No** — excluded from outreach |
+| `archived` | Long-term inactive. Hidden from default views. | **No** — excluded from outreach |
+
+Defaults: every client starts as `active`. A missing `lifecycle` block is
+treated as `active` by the API and the dashboard.
+
+### Filters that respect lifecycle
+
+`_client_is_reachable(profile)` in `mail-api/main.py` is the single gate.
+`cancelled` and `archived` are filtered out of:
+
+- `GET /owner/pending-onboarding`
+- `GET /owner/completed-onboarding`
+- `GET /owner/birthdays`
+
+`GET /owner/all-clients` returns **everyone**, regardless of status, so the
+admin can always find a former client. The status pill on each row makes the
+state obvious.
+
+### Changing a client's status
+
+Admin dashboard → Clients tab → row action **"Change status"**. Opens a modal
+with the four status options and an optional 500-char reason. Saving calls:
+
+```
+POST /api/owner/client-status
+Authorization: Bearer <admin session token>
+Content-Type: application/json
+
+{
+  "email": "owner@example.com",
+  "status": "paused",
+  "reason": "Moving house, back in June"
+}
+```
+
+The backend writes the new `lifecycle` block, appends to `lifecycleHistory`
+(capped at the last 50 entries), and records an
+`owner_client_status_changed` event in the activity feed.
+
+## Legacy data migration
+
+Two CSV exports from the old Gravity Forms install:
+
+- `dog-enrolment-form-2026-05-20.csv` — 72 onboarding submissions (2022–2026).
+- `goodwalk-contract-2026-05-20.csv` — 39 contract signings (2022-06 → 2024-02).
+
+Two cleansing scripts produce relational-friendly JSON:
+
+```
+node scripts/clean-legacy-onboarding.mjs   # → data/legacy-onboarding.json
+node scripts/clean-legacy-contracts.mjs    # → data/legacy-contracts.json
+                                           # also enriches legacy-onboarding.json
+                                           # and writes data/legacy-clients.json
+```
+
+### Importing legacy clients into production
+
+The deploy pipeline ships these 36 clients into the live system on every
+deploy. The flow:
+
+1. `deploy.ps1` runs `scripts/build-legacy-seed.mjs`, which folds the three
+   legacy JSON files into one email-keyed dict shaped like the live
+   `_client_profiles` entries. Output: `mail-api/legacy-clients-seed.json`.
+2. The mail-api `Dockerfile` `COPY`s that file to `/app/legacy-clients-seed.json`
+   so it lives **outside** the persistent `mail_api_data` volume — every
+   deploy carries a fresh copy.
+3. On boot, `_merge_legacy_seed_if_present()` adds every email that is not
+   already in `_client_profiles`, persists the result to JSON + admin_kv,
+   and never overwrites a live entry. Re-running is idempotent.
+
+Each imported client is created with `lifecycle: { status: 'archived' }` so
+they don't pollute outreach lists. The admin can promote any of them back to
+`active` from the dashboard. Provenance (entry IDs, signature URL, PDF URLs)
+is preserved on the `legacy` field of every profile.
+
+To skip the rebuild on a hotfix deploy use `deploy.ps1 -SkipLegacySeed`; the
+previous seed file is reused as-is. To regenerate locally:
+
+```
+node scripts/build-legacy-seed.mjs
+```
+
+The contracts script backfills owner email + postal address onto onboarding
+records where a contract row matches (by owner name, then dog name, then a
+unique surname). At present: **38 of 72** onboarding rows now have an email
+attached; the rest were submitted after the contract form was retired in
+2024-02 and will need an email-claim flow before they can sign in.
+
+### Known gaps in the legacy data
+
+- 34 onboarding rows have no email (mostly post-2024-02).
+- Dog **breed** was never collected by the old forms — `null` everywhere.
+- Owner **address** was only collected on the contract form, not on
+  onboarding directly.
+- One vet phone number (`6307168`) couldn't be normalised to E.164 — kept
+  as `phoneRaw` only.
+
+## Postgres target
+
+The JSON shapes already map cleanly onto a relational schema. Suggested tables
+once we migrate off the JSON file:
+
+```sql
+clients (
+  email TEXT PRIMARY KEY,
+  first_name, last_name, phone, phone_raw,
+  address, address_street, address_line2, address_suburb,
+  address_city, address_postal_code, address_country,
+  -- lifecycle
+  lifecycle_status TEXT NOT NULL DEFAULT 'active',  -- enum: active|paused|cancelled|archived
+  lifecycle_reason TEXT,
+  lifecycle_changed_at TIMESTAMPTZ,
+  lifecycle_changed_by TEXT,
+  created_at TIMESTAMPTZ NOT NULL DEFAULT now(),
+  updated_at TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+client_status_history (
+  id SERIAL PRIMARY KEY,
+  client_email TEXT REFERENCES clients(email),
+  status TEXT NOT NULL,
+  reason TEXT,
+  changed_at TIMESTAMPTZ NOT NULL,
+  changed_by TEXT NOT NULL
+);
+
+dogs (
+  id SERIAL PRIMARY KEY,
+  client_email TEXT REFERENCES clients(email),
+  name TEXT, surname TEXT, date_of_birth DATE, breed TEXT
+);
+
+onboarding_submissions (
+  id SERIAL PRIMARY KEY,
+  client_email TEXT REFERENCES clients(email),
+  dog_id INT REFERENCES dogs(id),
+  legacy_entry_id TEXT,
+  legacy_pdf_url TEXT,
+  signature_url TEXT,
+  vet_name TEXT, vet_address TEXT, vet_phone TEXT, vet_phone_raw TEXT,
+  emergency_contact_name TEXT, emergency_contact_phone TEXT,
+  health JSONB,           -- vaccinated / allergies / diet / medication
+  behaviour JSONB,        -- recall / reactivity / car / commands
+  misc JSONB,             -- additional notes / referrals / socials
+  signed_on DATE,
+  submitted_at TIMESTAMPTZ
+);
+
+contracts (
+  id SERIAL PRIMARY KEY,
+  client_email TEXT REFERENCES clients(email),
+  legacy_entry_id TEXT,
+  signature_url TEXT,
+  pdf_url TEXT,
+  consent_text TEXT,
+  signed_on DATE
+);
+```
+
+`health` / `behaviour` / `misc` stay as `JSONB` rather than exploding every
+nullable yes/no into a column — it matches the existing
+`submissionSnapshot: dict[str, Any]` shape in
+`mail-api/mail_api/models.py` and makes the form easier to evolve.
+
+## Things that intentionally don't exist yet
+
+- **Hard delete** of a client. Use `archived` instead. Hard delete would also
+  break the activity feed and the legacy import provenance.
+- **A "former client" notes log.** If we need anything richer than a 500-char
+  reason, the next step is to add a `client_notes` table keyed by email — but
+  hold off until the JSON → Postgres migration is done.
+- **Re-engagement / win-back emails.** The data is there (lifecycle history +
+  email), so this is unblocked whenever marketing wants to send a newsletter
+  to past clients. `cancelled` and `archived` rows are still in
+  `/owner/all-clients`.

docs/product.md

@@ -0,0 +1,33 @@
+# Product
+
+## Register
+
+brand
+
+## Users
+
+Busy Auckland dog owners, especially working professionals in the inner-west and nearby suburbs, who need dependable weekday care for dogs they treat like family. They are usually short on time, want a calmer home routine, and need to trust both the walker and the experience before booking.
+
+## Product Purpose
+
+Goodwalk exists to turn weekday dog care into a source of confidence rather than guilt or logistical stress. The site should quickly show what Goodwalk does, who it is for, why the service feels safer and more personal than generic dog walking, and how to book a free meet-and-greet with minimal friction.
+
+## Brand Personality
+
+Warm, grounded, premium. The voice should feel calm, reassuring, and human, with clear expertise but no corporate distance. The emotional goal is peace of mind: owners should feel that their dog will be known, safe, and genuinely looked after.
+
+## Anti-references
+
+Avoid generic SaaS landing-page patterns, loud pet-industry gimmicks, and clinical service-business layouts. This should not look hyper-animated, overly polished, corporate, cold, bargain-oriented, or like a template full of interchangeable cards and stock-style marketing language.
+
+## Design Principles
+
+1. Lead with trust before features.
+2. Show the emotional outcome, not just the operational service.
+3. Use restraint to signal quality: fewer, better elements with generous space.
+4. Make booking feel easy, personal, and low-pressure.
+5. Keep every page grounded in real dogs, real routines, and real care.
+
+## Accessibility & Inclusion
+
+Target clear, readable contrast, large tap targets, visible focus states, and strong mobile usability in outdoor and on-the-go conditions. Support reduced motion, preserve legibility at larger text sizes, and keep copy plain enough to reduce decision fatigue for anxious or time-poor users.

docs/server-side-analytics.md

@@ -0,0 +1,116 @@
+# Server-side analytics + visitor journey
+
+Two things in one pipeline:
+
+1. **Ad-block-resistant GA4** — forward events server-to-server when client-side `gtag.js` is blocked.
+2. **Visitor journey reconstruction** — record every event into our own DB, and when a visitor submits the booking form, link their journey to that submission so the owner can review it in the CP dashboard.
+
+## Why each piece exists
+
+### Ad-block fallback
+Browser ad blockers (uBlock, Brave, Safari ITP, AdGuard, Pi-hole) block requests to `googletagmanager.com` and `google-analytics.com`. For NZ consumer traffic that's roughly **20–40% of visits silently lost**. The fix is a first-party endpoint on our own domain that blocklists don't match, which forwards to GA4 via the Measurement Protocol.
+
+### Journey reconstruction
+GA4 is aggregate. The owner can see "200 hero CTA clicks this week" but not "this specific submission's journey was /pricing → /about → hero CTA → form." For a small services business, knowing what a *specific lead* engaged with before submitting is more useful than another aggregate dashboard.
+
+## Architecture
+
+```
+Browser ── trackEvent() ──┬─► gtag (when not blocked) ─► GA4
+                          │
+                          └─► /api/track (always) ─┬─► session_events table
+                                                   │
+                                                   └─► GA4 (only when gtag missing)
+
+Browser also keeps a rolling sessionStorage buffer of the last 30 events
+as a fallback (in case /api/track is itself blocked at the network layer).
+
+On booking form submit success:
+  Browser ── promoteJourney(email) ──► /api/track/promote
+                                          │
+                                          ├─► reads session_events for this anon_id
+                                          ├─► reads sessionStorage buffer from request body
+                                          └─► writes one row to submission_journeys
+
+Owner opens enquiry in CP dashboard:
+  AdminDashboard ── /api/owner/client-enquiry?email=... ──► mail-api
+                                                              │
+                                                              ├─► returns enquiry record
+                                                              └─► returns submission_journeys row
+```
+
+## Tables (`docker/postgres/init/004-session-events.sql`)
+
+### `session_events`
+Every analytics event, keyed by the `anonId` cookie set in `src/hooks.server.ts`. **Pruned after 24h** by a probabilistic cleanup inside `/api/track` (~1 in 200 inserts triggers a `DELETE WHERE created_at < now() - 24h`). No cron container needed — cleanup runs naturally with traffic.
+
+### `submission_journeys`
+Promoted journeys keyed by email. **Not auto-pruned.** Owner-facing data. Contains:
+- `events` — snapshot of `session_events` rows at promotion time (server-captured)
+- `client_events` — the sessionStorage buffer the client posted (fallback)
+
+The merge happens in the CP UI (`AdminDashboard.mergedJourneyEvents`), de-duped by `name|page_path|ts`.
+
+## De-duplication
+
+- **GA4** receives each event exactly once: client when gtag is loaded, server when it isn't. The `forward_ga4` flag in the `/api/track` body controls this.
+- **session_events** receives every event once (always written server-side).
+- **Journey display** merges server + client events with key `name|page_path|ts`.
+
+## Privacy
+
+Disclosed in `src/lib/content/privacy-policy.ts` under the **Analytics** section. The key promises:
+
+- Browsing record contains pages, clicks, timestamps, and a random browser ID — never name/email/phone or form contents.
+- Unsubmitted journeys are deleted within 24h.
+- Submitted journeys are linked to the enquiry email, visible only to the Goodwalk team, never shared or used for advertising.
+- Users can request deletion at info@goodwalk.co.nz.
+
+**Update the policy in the same PR** if you ever change what's stored or how long.
+
+## Configuration
+
+```bash
+GA4_MEASUREMENT_ID=G-K7TLSFJVP1     # already in deploy.env.template
+GA4_API_SECRET=<from GA4 admin>     # required for the GA4 forward
+```
+
+To get the API secret: GA4 admin → Data Streams → web stream → Measurement Protocol API secrets → Create. Without it, `/api/track` still records to `session_events` (journey works) — only the GA4 forward is off.
+
+## Files
+
+- `src/routes/api/track/+server.ts` — main ingest, persists + forwards
+- `src/routes/api/track/promote/+server.ts` — links journey to submission email
+- `src/lib/analytics.ts` — client `trackEvent`, sessionStorage buffer, `promoteJourney(email)`
+- `src/lib/components/BookingWizard.svelte` — calls `promoteJourney(email)` on submit success
+- `mail-api/db.py` — `get_submission_journey(email)` reader
+- `mail-api/main.py` — `/owner/client-enquiry` returns `{enquiry, journey}`
+- `src/lib/components/admin-dashboard/AdminDashboard.svelte` — renders the **Visitor journey** section in the enquiry modal
+- `src/lib/content/privacy-policy.ts` — disclosure
+- `docker/postgres/init/004-session-events.sql` — table definitions
+
+## Testing locally
+
+Without env vars set (no GA4 forwarding):
+```bash
+curl -X POST http://localhost:5173/api/track \
+  -H 'content-type: application/json' \
+  -H 'user-agent: Mozilla/5.0' \
+  -d '{"name":"test_event","params":{"label":"manual","page_path":"/"}}'
+```
+
+Then check the row landed:
+```bash
+docker exec -it goodwalk_svelte_db psql -U goodwalk -d goodwalk \
+  -c "select event_name, page_path, created_at from session_events order by id desc limit 5;"
+```
+
+To test the full journey flow locally, submit a booking through the wizard with a test email, then open `cp.goodwalk.local` (or use `?preview=cp` on localhost), open the enquiry for that email, and the **Visitor journey** panel should list every page view and click that led to the submission.
+
+## What this does NOT do
+
+- **Meta Pixel / Facebook Ads** — same blocker problem, different fix (Conversions API). Not built.
+- **Real-time owner notifications** — journey is visible only after submission, not as a live feed of who's on the site.
+- **Cross-device journey** — anon_id is per-browser. A visitor who researches on phone then submits on laptop produces two separate (mostly empty) journeys.
+- **Consent banner** — NZ has no explicit cookie law today. If we ever serve EU/UK traffic, we need Consent Mode v2 before this pipeline is legal there for the GA4 forward.
+- **Pruning of `submission_journeys`** — these are kept indefinitely. If you want a max retention (e.g. delete journeys older than 12 months), add a cron or extend the probabilistic cleanup in `/api/track`.

docs/ux-polish.md

@@ -0,0 +1,143 @@
+# UX Polish — Conversion Audit Tracker
+
+Findings from the senior-marketing-lens audit, with completion status. Each
+item has a one-line rationale and the file/line where the change lives (or
+will live).
+
+> Only commit to "We'll reply within 24 hours" if Aless can actually hold
+> to it. If response time is more like 1-2 business days, soften to
+> "within one business day".
+
+---
+
+## High — direct conversion impact
+
+- [x] **Hero primary CTA: "Learn more" → "Explore our services →"**
+  - File: `src/lib/content/homepage.ts:38`
+  - Why: "Learn more" is the lowest-intent CTA that exists.
+
+- [x] **Promise CTA: "See our services" → "Book a free Meet & Greet"**
+  - File: `src/lib/content/homepage.ts:59`
+  - Also: target changed from `#services` to `/contact-us` so the CTA goes
+    to the booking page instead of bouncing back up to a service list.
+  - Why: After the value prop + happy-dog photo, sending visitors to the
+    services list is a step backwards. Push them to book.
+
+- [x] **Booking subtitle now states response time**
+  - File: `src/lib/content/homepage.ts:159-162`
+  - Old: *"...so we can reach out to arrange your free, no-obligation Meet & Greet."*
+  - New: *"...We'll reply within 24 hours to arrange your free, no-obligation Meet & Greet."*
+  - General-enquiry variant updated to match.
+  - Why: Open-ended "we'll reach out" creates anxiety at submit time.
+
+- [x] 1 **Pricing page — Google rating trust signal above plan grid**
+  - File: `src/lib/components/PricingPage.svelte`
+  - Implementation: Pill-styled trust badge inside the green hero,
+    directly under the subtitle — five yellow stars + "30+ five-star
+    Google reviews" label + arrow, links out to Google. Styled to read
+    against the green hero (semi-transparent white pill) rather than
+    reusing the cream IntroStrip, which would have clashed.
+  - Why: Visitors land on pricing mid-decision; trust signal now appears
+    before the plan grid.
+
+- [x] 2 **Service plan CTAs — add free / no-obligation reassurance**
+  - File: `src/lib/components/ServiceLandingPage.svelte`
+  - Implementation: A subtle green pill *"Every booking starts with a
+    free, no-obligation Meet & Greet."* (yellow shield-heart icon) sits
+    centred directly under the plan grid on every service page, above the
+    Extras block. Reuses the brand-tinted-pill aesthetic so it feels
+    native, not tacked on.
+  - Why: The "Book a Meet & Greet" buttons under each plan didn't carry
+    risk-reversal phrasing in their immediate context. Now they do.
+
+## Medium — trust + polish
+
+- [x] 3 **Quantify the Google rating wherever it appears**
+  - Files: `src/lib/content/homepage.ts:46`,
+    `src/lib/components/Footer.svelte:89`,
+    `src/lib/components/TestimonialsSection.svelte:200`,
+    `src/lib/components/PricingPage.svelte` (new pricing-trust pill).
+  - Implementation: "All 5 star reviews on Google!" → "30+ five-star
+    Google reviews" everywhere. Aless confirmed 30+ as the count.
+  - Why: A specific number is dramatically more credible than "all".
+
+- [x] 4 **Lean into the "limited spots" angle**
+  - File: `src/lib/content/pack-walks.ts` (added `scarcityNote` to the
+    `pricing` block); `src/lib/types.ts` (added optional `scarcityNote?:
+    string` to ServicePageContent.pricing); rendered in
+    `src/lib/components/ServiceLandingPage.svelte` directly under the
+    plan grid as a yellow-tinted pill with a clock icon.
+  - Copy: *"We keep packs small (4-8 dogs) — popular days fill up fast."*
+  - Only set on Pack Walks (the 4-8 number is specific to that service);
+    the field is optional so 1:1 Walks and Puppy Visits get nothing.
+  - Why: Real, honest scarcity. The 4-8 cap is already a fact; saying it
+    out loud nudges decision-making.
+
+- [ ] **About page — quantify Aless's expertise**
+  - File: `src/lib/content/about.ts:29-30`
+  - Why: "years of experience" is the weakest possible claim. Replace with
+    concrete numbers Aless can stand behind: years operating, dogs in
+    rotation, first-aid certification.
+
+- [x] 5 **Pack Walks pricing intro — lead with the differentiator**
+  - File: `src/lib/content/pack-walks.ts:23-24`
+  - Implementation: Old intro led with "Our pack walks are a permanent
+    booking of at least one walk day a week..." (commitment ask first).
+    New intro leads with the benefits: *"Small packs of 4-8 dogs, 2-hour
+    outings at Auckland's scenic dog parks and beaches, with free pick-up
+    and drop-off included. We reinforce recall, car manners, and leash
+    etiquette while your dog plays. Booked as a permanent weekly slot —
+    gift your dog the best life!"*
+  - Why: Buyers scan for benefits before commitments. Lead-with-policy
+    framing creates resistance; lead-with-benefit framing builds desire.
+
+- [ ] **FAQs — reframe from policy to reassurance**
+  - File: `src/lib/content/homepage.ts:180-205`
+  - Why: Answers are correct but read like terms & conditions. Lead with
+    the *why* (the benefit/reassurance), then the *what*.
+
+## Low — incremental polish
+
+- [x] **Home services-card CTAs: "Learn more" → outcome-oriented**
+  - File: `src/lib/components/ServicesSection.svelte:29`
+  - Implementation: Visible label is now derived from the service title —
+    *"See Pack Walks pricing →"*, *"See 1:1 Walks pricing →"*, *"See
+    Puppy Visits pricing →"*. The previously-added screen-reader-only
+    "about <Service>" span was removed since the visible label now carries
+    that context for everyone, not just assistive tech users.
+  - Why: "Learn more" was the lowest-intent CTA on the page; the new
+    label states the destination and the next step.
+
+- [x] **Testimonials intro blurb — sharper jobs-to-be-done framing**
+  - File: `src/lib/components/TestimonialsSection.svelte:10-11`
+  - Old: *"Happy owners, even happier dogs. Our Auckland dog walking
+    clients love what the Tiny Gang brings to their dog's routine — and
+    you can see why. Follow along on Instagram for daily adventures..."*
+  - New: *"Busy parents get peace of mind. Dogs come home tired and
+    happy. See why 30+ Auckland families trust the Tiny Gang — follow
+    along on Instagram for daily adventures, wagging tails and the odd
+    zoomie."*
+  - Why: Leads with the two outcomes buyers actually care about (peace of
+    mind for them, exercise for the dog), keeps the brand voice + 30+
+    review proof point, then makes the Instagram nudge feel like a
+    follow-on rather than the lead.
+
+- [x] **Surface "Reliability / on-time" earlier**
+  - File: `src/lib/content/homepage.ts:37` (hero subtitle)
+  - Old: *"Trusted, professional dog walking across Auckland Central..."*
+  - New: *"Trusted, on-time dog walking across Auckland Central..."*
+  - Why: Reliability/punctuality is the #1 anxiety for busy parents
+    booking a service that visits their home. Pulling "on-time" into the
+    hero subtitle (one-word swap, no length cost) puts the reassurance
+    above the fold.
+
+## Deliberately not actioning
+
+- **Pack Walks H1 rewrite to "Small-dog pack walks designed for calm,
+  confident groups."** *"Join our Tiny Gang!"* is doing brand work — it's
+  memorable and reinforces a phrase used everywhere else. Rewriting kills
+  the most distinctive asset for marginal headline clarity.
+- **Booking submit button: "Send" → "Book my Meet & Greet".** The form
+  also handles general enquiries, so a "book my…" label would feel wrong
+  on a complaint email. Better fix would be to switch the label by
+  `enquiryType` — keep "Send my booking" / "Send my enquiry" contextually.

docs/webp-conversion.md

@@ -0,0 +1,56 @@
+# WebP Conversion (C5) — One-time setup
+
+The hero `<picture>` element in `src/lib/components/HeroSection.svelte` now
+supports WebP sources. Once you generate the WebP files, add the URL fields
+to the hero content block — the markup will start serving WebP automatically
+to supporting browsers (every browser currently in use).
+
+## 1. Generate WebP variants
+
+From the project root, with `cwebp` installed (`brew install webp` /
+`choco install webp` / `apt install webp`):
+
+```bash
+# Mobile hero (already 1536x1024 — optimise + convert)
+cwebp -q 82 static/images/maya-mascot.png -o static/images/maya-mascot.webp
+
+# Three new untracked images visible in git status
+cwebp -q 82 static/images/happy-dogs-in-travel-ready-suv.jpg -o static/images/happy-dogs-in-travel-ready-suv.webp
+cwebp -q 82 static/images/playful-dog-pack-in-park.jpg -o static/images/playful-dog-pack-in-park.webp
+cwebp -q 82 static/images/testimonial-freddy-eating-stick-in-park.png -o static/images/testimonial-freddy-eating-stick-in-park.webp
+```
+
+Target file sizes:
+- Hero (mobile): under 150 KB
+- Hero (desktop): under 300 KB
+- Testimonials/inline: under 80 KB
+
+## 2. Wire up the WebP source
+
+In `src/lib/content/homepage.ts`, uncomment and set:
+
+```ts
+hero: {
+  // ...existing fields
+  imageWidth: 1536,
+  imageHeight: 1024,
+  imageWebpUrl: '/images/maya-mascot.webp'
+}
+```
+
+If you also produce a desktop-specific variant, add `desktopImageUrl` and
+`desktopImageWebpUrl`.
+
+## 3. Verify
+
+Open the homepage in Chrome DevTools → Network → filter `Img`. You should
+see `maya-mascot.webp` being served with `Type: webp`. The `.png` is the
+fallback `<img>` and should only load if WebP is somehow unsupported.
+
+## Why this matters
+
+The codebase ships PNG/JPG hero assets. WebP at quality 82 typically lands
+30–50% smaller than the equivalent PNG/JPG with no perceptible quality
+difference. For the LCP element on a mobile homepage, that's a 0.5–1.5s
+improvement on slow 4G — directly relevant to the `largest-contentful-paint`
+Core Web Vital.

dog-enrolment-form-2026-05-20.csv

@@ -0,0 +1,277 @@
+"Dog Name","Dog Surname","Dog's date of birth","Owner Name","Owner Surname","Owner Contact","Emergency Contact Name","Emergency Contact Number","Vet Name","Vet Address","Vet Contact Number","Is your dog vaccinated?","Does your dog have any food allergies?","Specify","Does your dog have any environmental allergy?","Specify","Is your dog on a special diet?","Specify","Is your dog taking any medication that could put him at risk during a walk","Specify","Is your dog well socialised?","How many dogs does your dog interact with weekly (excluding your family dogs)","Does your dog visit the beach?","Does your dog visit dog parks frequently - How many times a week?","Does your dog have a bite history?","Is your dog reactive to other dogs?","Is your dog reactive to other animals?","Is your dog reactive to children?","Is your dog desexed?","Is your dog registered?","Is your dog reactive to other people?","Is your dog leash trained?","Rate your dog's recall from 1 to 5, with one being the lowest score and 5 the highest.","Has your dog ran away before?","Please describe your dog's behaviour in the car","List of commands your dog understands","Anything else you'd like to let us know?","Social Media Account Name","How did you hear about Goodwalk?","Person's name who reffered Goodwalk to you","Signature","Date","Created By (User Id)","Entry Id","Entry Date","Date Updated","Source Url","Transaction Id","Payment Amount","Payment Date","Payment Status","Post Id","User Agent","User IP","PDF: DogOnboardingForm"
+"Maisie","McCabe","2015-04-28","Shelley","McCabe","021328907","Finn McCabe","02040319829","Auckland Pet Hospital","46 - 48 Pollen Street","09 360 0961","Yes","No","","No","","No","","No","","Yes","1-5","Yes, she loves the beach. Likes being in the water but not keen going in past top of her legs.","7 days per week","No","No","Cats","No","Yes","Yes","Yes","Yes","4","No","Very comfortable in the car. Does not need to be harnessed.","Sit, stay, stop, paw, walkies, come on, let's go for a walk","Nothing in particular","Maisie","Someone reffered me","Brigid McLean","https://onboarding.goodwalk.co.nz/index.php?gf-signature=69b4d28c1f80d3.92082912&form-id=4&field-id=50&hash=e252f70aca9398464a6ef16f21fdc18f4866fd6ba4804d4868373223f945e144","2026-03-14","","140","2026-03-14 16:14:20","2026-03-14 03:14:20","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/145.0.0.0 Safari/537.36 Edg/145.0.0.0","104.23.198.146","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/140/"
+"Pipi","Steuart","2013-04-13","Ellen","Graney","021740674","Patrick Steuart","0272235853","Royal Oak Vet care","649 Mt Albert Rd, Royal Oak","09 6259729","Yes","No","","No","","No","","No","","Yes","1-5","Yes","Weekly","No","Yes","Other","No","Yes","Yes","No","Yes","3","No","Settles down quickly and sleeps","Come, wait, stay, sit, down","",".","Someone reffered me","Paula Smith","https://onboarding.goodwalk.co.nz/index.php?gf-signature=699ce3df243213.09800906&form-id=4&field-id=50&hash=e84ff9c458b76d71f18cc977c19d0e45ce9866691863fe72b2e4c1b07b055a8a","2026-02-24","","139","2026-02-24 12:33:51","2026-02-23 23:33:51","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 18_7 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/26.2 Mobile/15E148 Safari/604.1","122.57.112.233","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/139/"
+"Poppy","Nam","2024-09-23","Yoori","Nam","021777306","Lily","0274880031","Auckland Pet Hospital","46/ pollen Street, Gray Lynn","093600961","Yes","No","","No","","No","","No","","No","1-5","Yes","twice a week","No","Yes","Cats","Yes","Yes","Yes","Yes","Yes","3","No","she is so quiet in the car","sit
+wait
+stay
+shake hands
+spin
+hi5","She loves her family and thrives on routine.
+she is stubborn,but once she gets used to someone, she becomes incredibly affectionate and friendly.
+she is very wary of other dogs, but she would never attack- she only barks.
+Honestly, barking is her only real issue.","Kiwiyuuri (instagram)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=699cde43dc7b26.23456486&form-id=4&field-id=50&hash=553864499410acd217be476f35b4a07ba0269a1f74eba002932b6c642e366926","2026-02-24","","138","2026-02-24 12:09:55","2026-02-23 23:09:55","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/17.4.1 Safari/605.1.15","222.154.51.238","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/138/"
+"Ollie","Butt","2025-08-26","Maya","Steeper","0211148194","David Butt","021 722256","Balmoral Vets","482 Dominon Rd","6307168","Yes","No","","No","","No","","No","","Yes","1-5","yes","Not started visiting dog parks yet","No","No","Cats","No","No","Yes","No","Yes","5","No","He is good on car rides, normally buckled in with harness and curls up on seat","sit, down, stay, wait","","mayabutt on facebook","Someone reffered me","you did!","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6982533a56dfc8.61964352&form-id=4&field-id=50&hash=d34bd458652da66ae6c0ed90863ba454afac74fbb985f74fe5704fc8f237d297","2026-02-04","","137","2026-02-04 08:57:46","2026-02-03 19:57:46","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/144.0.0.0 Safari/537.36 Edg/144.0.0.0","223.165.69.9","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/137/"
+"Izzy","Gonzales -Keen","2023-01-02","Veronica","Gonzales","0225402906","Veronica Gonzales","0225402906","The Good Vet","726 New North Road Mount Albert Auckland, 1025","+64 27 297 5506","Yes","No","","Yes","Itchy paws during summer time, just needs a rinse after being in grass after walks","No","","No","","Yes","1-5","Onehunga reserve every morning and does go to the beach sometimes but does not like the water","Yes 4 times a week at least","No","No","Cats","Yes","Yes","Yes","No","Yes","4","No","Loves head out the window, will bark if people come close to car .","Sit, come, leave it, wait , no, yes, watch me, look.","As discussed Izzy is an anxious dog and can get overstimulated easily . It’s best to start the walk on lead and then after some time to then take her off lead . Has chased children before but has never bit them. However if she is with a pack of dogs it is less likely she will engage in that behavior .","Burritotoezz","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=69632786c6bf78.27345173&form-id=4&field-id=50&hash=8e111587451b694e01972381c28693db94261122e8dbb2cf6e9369f6da0c6b59","2026-01-11","","136","2026-01-11 17:31:02","2026-01-11 04:31:02","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_7_12 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.6.1 Mobile/15E148 Safari/604.1","118.148.194.197","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/136/"
+"Scotch","Maxwell","2021-04-22","Anna","Maxwell","0274261363","Benedict Casey","+64 27 879 0948","Emma at Auckland Pet Hospital","46-48 pollen street, grey lynn","(09) 360 0961","Yes","No","","No","","No","","No","","Yes","1-5","Yes - loves it. Will chase a stick into the water but otherwise not big on swimming - unless very hot!","He is off leash at the local parks twice a day. In terms of designated “dog parks” this is less frequent - 1 a month","No","No","Cats","No","Yes","Yes","No","Yes","3.5","No","Good. Loves the windows down! Loves being where he can see what’s happening. Will curl up and sleep too. Loves that he is being included on a journey.","This way, come, leave it, touch, a-way, that’s enough","Not reactive but can be bossy with big male dogs - particularly anything that looks remotely like a wolf -(German shepherd)
+He will protect humans from big dogs (even their owners)
+This only happens really with me, not my husband.","a.j.maxwell","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6928e3156d4662.20837423&form-id=4&field-id=50&hash=4337603b6b42e20a9146dba43a0efa517a162d8480145db43f396ee2e46825e6","2025-11-28","","135","2025-11-28 12:47:33","2025-11-27 23:47:33","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 18_6_2 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/142.0.7444.148 Mobile/15E148 Safari/604.1","122.63.71.137","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/135/"
+"Yuki","Manu","2025-01-25","Sue","Manu","0220781853","Chris Kasper","0272430925","Balmoral Veterinary Clinic","482 Dominion Rd, Mt Eden","09 6307168","Yes","No","","No","","No","","No","","Yes","1-5","He has been once. He loved it","3 -4","No","Yes","Cats","Yes","Yes","Yes","Yes","Yes","1","Yes","Travelling in car is a daily event. 
+Settled in the car","Sit
+Down
+Stay
+Off
+Jump down
+Cross now","Training is still work in progress","Suemanu. Instigram","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=68b6d1bb5cfe90.22636463&form-id=4&field-id=50&hash=093613c10d52a1459f56e63db5b76eb830ca733204d9d46f91b253e8ce57b598","2025-09-02","","134","2025-09-02 23:15:07","2025-09-02 11:15:07","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/139.0.0.0 Mobile Safari/537.36","125.237.54.176","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/134/"
+"Donut","Todoroki","2023-04-02","Masaya","Todoroki","0273425437","Christine Todoroki","0278978907","Pakuranga Vets","7 Johns Lane, Pakuranga, Auckland","09 576 4108","Yes","No","","No","","No","","No","","No","1-5","Only once","5 - 7 (Victoria Park)","No","Yes","Birds","Yes","Yes","Yes","Yes","Yes","2","Yes","Anxious unless sitting on my lap","Sit
+Down
+Stay","Donut has only run away when staying at Noya's parent place. Her parents open the door and he snuck through. He has never tried to run away when with us.","@masayadt (instagram)","Someone reffered me","Noya Xing","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6848f4f12abdc9.30092404&form-id=4&field-id=50&hash=06a0bbfe59b9821440e1d4815c6944fb5945c6e9283bd25de97956a10e069285","2025-06-11","","133","2025-06-11 15:16:01","2025-06-11 03:16:01","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/134.0.0.0 Safari/537.36 OPR/119.0.0.0","125.237.229.122","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/133/"
+"Mimi","Xing","2020-01-20","Noya","Xing","0210751435","Masaya Todoroki","0273425437","Pakuranga Vets","7 Johns Lane, Pakuranga, Auckland 2010","09 576 4108","Yes","No","","No","","No","","No","","No","1-5","Only once, she enjoyed the beach","Never visited a dog park, just general parks like Victoria Park","No","Yes","Cats","No","Yes","Yes","No","Yes","2","No","Sits on the lap or backseat fine, crate is fine, calm. Stays quite still, or naps","Sit
+Stay
+Paw/shake
+No
+
+Recall is only good with treats on hand, she is very attentive to treats.","Mimi is reactive to other dogs on walks, generally fine when given time to sniff them out and play, will proceed to walk normally along them after. She's wary of larger dogs.","@Masayadt (instagram)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6848f158f06299.86914798&form-id=4&field-id=50&hash=8c70b1420a73f311da6f6cee5780b282a98a589a32ae0e64edb227cd5143fade","2025-06-11","","132","2025-06-11 15:00:41","2025-06-11 03:00:41","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/137.0.0.0 Safari/537.36","125.237.229.122","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/132/"
+"Billie Bunny","Osborne","2024-03-27","Niki","Osborne","0211337479","Stacy Hyland","02102820035","Remuera Veterinary Hospital","236 Orakei Road, Remuera, Auckland","09-529-2091","Yes","No","","No","","No","","No","","Yes","5-10","Yes - loves the beach. Takapuna, Okahu & Mission Bay are regular spots","10 x per week","No","Yes","Birds","No","Yes","Yes","No","Yes","4","No","Lays down and sleeps right away.","Sit, Come, Stay, No.","Her reactivity to other dogs isn't constant - some dogs she won't even acknowledge. Others (usually bigger dogs), she'll bark at like she wants to play with them.","nikioznz","Someone reffered me","Met Alessandra walking in the park.","https://onboarding.goodwalk.co.nz/index.php?gf-signature=683e73d44fca21.96072834&form-id=4&field-id=50&hash=a2de4a4ebcdca29e3ccec6be1ab18b9758b710c4dc430e61406db858f0da8a46","2025-06-03","","131","2025-06-03 16:02:28","2025-06-03 04:02:28","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/136.0.0.0 Safari/537.36 Edg/136.0.0.0","222.152.69.84","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/131/"
+"Teddy or Ted","Uhlenberg","2021-11-01","Clare","Uhlenberg","021 508 767 / 846 1820 wk","Hamish Cook","021 713 216","Pohutukawa Vets Beachlands","Wakelin Road, Beachlands","09 320 1472","Yes","No","","No","","No","","No","","Yes","5-10","Yes","Yes - Daily","No","Yes","Other","Yes","Yes","Yes","Yes","Yes","4","No","Pretty good - Likes his head out the window
+Will sometimes bark at motorbike riders on the motor way","sit/lay down/come etc","","face book - clare uhlenberg","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=682bf263299c64.69501352&form-id=4&field-id=50&hash=0d28d901c266d7d4ea39a526b07928571af76f882a37249605b59d18508fef13","2025-05-20","","130","2025-05-20 15:09:37","2025-05-20 03:09:37","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/136.0.0.0 Safari/537.36","219.89.199.64","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/130/"
+"Floyd","Carney","2020-08-21","Kylie","Gladwell","0223771926","Sean Carney","0223509475","Royal Oak Veterinary Care","649 Mount Albert Road, Royal Oak","09 625 9729","Yes","No","","No","","No","","No","","Yes","1-5","Yes, he loves the beach and getting in the water","1-2 times a week","No","No","Cats","No","Yes","Yes","No","Yes","3","Yes","He is pretty good in the car. He can get anxious if we are getting close to where we are going and will bark when we park - it's either excitement or making sure we don't leave him in the car - which we never do! He doesn't get car sick.","Floyd, come. 
+Floyd, sit.
+Down.
+Ah a (meaning no) 
+Floyd, drop. (doesn't work all the time, but with consistency it does).","Our main concern about Floyd is his anxiety and barking for attention. We would love to help him to be more calm and reduce his anxiety. We are open to advise and will try and be consistent in our approach - something we haven't done too well in the past.","kyliegladwell","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6819b912bbdad1.02837485&form-id=4&field-id=50&hash=a5f9905ebd0bb4bae9eaff6f0371f549f16198e71c88cd419a9632a4e6ffce8e","2025-05-06","","129","2025-05-06 19:24:02","2025-05-06 07:24:02","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/135.0.0.0 Safari/537.36","101.53.219.205","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/129/"
+"Mickey","Vu","2024-01-04","Sophie","Vu","02108416304","Sophie","02108416304","Normanby Vet","49 Normanby Road, Mt Eden","096388445","Yes","Yes","Beef and chicken - eye stains","No","","Yes","Raw diet","No","","No","1-5","Yes","Yes, 4-5 times per week","No","No","Other","No","Yes","Yes","No","Yes","4","No","He usually shakes in the car. That’s because of his anxiety.","Sit, down, paw, high five, stay, turn around","Mickey is a timid and shy pup but loves going for a walk and does not like to stay in one place for too long. He might be whining and making noise when going out. And we don't know why he is like that :((","mickeyinauckland","Instagram","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=68193e35e2ca84.35518672&form-id=4&field-id=50&hash=68801ef892bfc3579b3cd48a2058a6627357f0dd810d3f885497c72d67d09b82","2025-05-06","","128","2025-05-06 10:39:49","2025-05-05 22:39:49","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 18_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.4 Mobile/15E148 Safari/604.1","125.239.151.7","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/128/"
+"Jaxson","Yardley","2023-12-06","Layne","Yardley","0220145043","Jeremy (and Layne)","0220145045 or 0220145043","Vet North","45 Commercial Road, Helensvilles","09 420 8325","Yes","No","","No","","Yes","Generally on grain free but not fussed for training treats","No","","Yes","1-5","Yes, though doesnt like going in past chest.","Parks yes but not generally dog parks","Yes","Yes","Other","No","Yes","Yes","No","Yes","2","No","Just generally lies down and naps.
+
+He can sometimes take awhile to get into the car (mooches around like he cannot get into the car physically and needs to be picked up) but is fine travelling.","Sit, Down, Nose, Spot, Come, Out!, Stay (for about 5m radius)","Bite History: Nibbles when excited to see you. Will generally only do so if Tryggr is around and getting overly excited. 
+
+Reactive to other dogs: Only when Tryggr is around he will get excited and want to be part of it.
+
+Reactive to other animals: Not really, a bit scared of cats. Will jump around hedgehogs but only if Tryggr is going crazy.
+
+Was diagnosed by Foster and Foster Vet as partially deaf (hearing high high and low low) but does seem to have the full realm of hearing (a bit belligerent!)","laynejburgess","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=67f360cb5d76a6.54558856&form-id=4&field-id=50&hash=e3ad1e680ee905a2d00960cff2f3fa1e6b59ac66eb0f0c7b64782c9159bdae2c","2025-04-07","","127","2025-04-07 17:21:15","2025-04-07 05:21:15","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/135.0.0.0 Safari/537.36 Edg/135.0.0.0","101.100.142.27","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/127/"
+"Tryggr","Yardley","2024-02-07","Layne","Yardley","0220145043","Jeremy (or Layne)","0220145045 or 0220145043","Vet North","45 Commerical Road, Helensville","09 420 8325","Yes","No","","No","","Yes","Generally we use grain free kibble but not fussed for training treats","No","","Yes","1-5","Yes, locally we take him. He likes to have a swim and fetch sticks.","Not dog parks but does go to various parks and interacts with dogs","No","Yes","Other","No","Yes","Yes","No","Yes","2","No","Generally will just lie down and go to sleep","Sit, Nose, Spot, Come","REactive to other dogs: Gets quite excited and 'whiney' trying to get close. 
+
+Reactive to other animals: Occasionally will chase a bird, not often. Hates hedgehogs and possums.","laynejburgess","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=67f35e0d2188f2.62328554&form-id=4&field-id=50&hash=686985b072ccbbe5eb48ba4ec0383f9293ca6c73643c46e81a38af4a1e6233b4","2025-04-07","","126","2025-04-07 17:09:33","2025-04-07 05:09:33","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/135.0.0.0 Safari/537.36 Edg/135.0.0.0","101.100.142.27","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/126/"
+"Fergus","Callender","2022-12-28","Geoff","Callender","022 318 8798","Steph Wilson","0210503830","Green","Green Bay Veterinary","098274625","Yes","Yes","Chicken","No","","Yes","Royal Canin DermaCare","No","","Yes","1-5","Yes - loves it","No","No","Yes","Birds","No","Yes","Yes","No","Yes","2","No","He likes looking out the windows and can bark at other dogs if he sees them. Otherwise he'll usually go to sleep.","Close
+Heel
+Sit
+Down
+Leave it
+Wait
+Stay (sometimes works)
+Inside
+Outside
+Off
+Come (Close works better)","Fergus has struggled with reactivity after he was attacked when he was a pup. He's super sweet, but it's quite anxious so will often bark. We're working in this with a trainer on this.","Steph.wilson or @FergusandMinnie","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=670ada87024785.23084565&form-id=4&field-id=50&hash=fa8a05c8943c81e576dbae15e8cf3fc1523eac2dbf0a3eb97a5c85f051ec68d2","2024-10-13","","125","2024-10-13 09:22:31","2024-10-12 20:22:31","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Android 14; Mobile; rv:131.0) Gecko/131.0 Firefox/131.0","115.188.37.188","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/125/"
+"Indy","Yang","2019-03-29","Erica","Mancilla","02041931790","James","0220165396","St Lukes Veterinary  Centre","13 Morningside Drive, St lukes, Auckland 1025","098455573","Yes","No","","No","","No","","No","","No","1-5","Yes","Once every week","No","Yes","Birds","No","Yes","Yes","No","Yes","1","No","He loves car rides, he usually stays on my lap on passenger or he back in his bed. First half of the trip will be energetic, wants to look out, second half he will rest on my lap. He doesn't vomit, reactive to only motercycles.","Indy
+Hand
+Stay
+Down
+Up
+Wait
+Bad boy
+Good boy
+Come, outside, inside (with hand gesture)","Dominant, doesn't share squeaky toys well. 
+He tugs and pulls during walks.
+Very persistent to where he wants to go.","Erica_tiffany","Instagram","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=670acbb024b3b3.41379744&form-id=4&field-id=50&hash=d156e39fae40efc2f87038bf19e797b7821aafc1784a86d7a3dde0820ea82344","2024-10-13","","124","2024-10-13 08:19:28","2024-10-12 19:19:28","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_2 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.2 Mobile/15E148 Safari/604.1","125.239.44.46","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/124/"
+"Lara","Macleod","2017-06-01","Chrisy","Macleod","021918814","Chrisy","021918814","Auckland Pet Hospital","Ponsonby","09 360 0961","Yes","No","","No","","No","","No","","Yes","5-10","Yes loves the beach and swimming","Meola Dog park once a fortnight","No","No","Cats","No","Yes","Yes","No","Yes","4","Yes","Happy in the car. WIll often stand up and look around","Sit
+Stay
+Bed
+Come","As Lara's master has just left she may be a little anxious and edgy. She will bark as she hears you on porch and at door. She wags her tail while barking.
+She is tempted by cats and sometimes barks or strains at leads when she sees one. Sometimes she is ok, she is improving!
+She does not like German Shepherds as she was attacked by one as a puppy. Sometimes she growls/barks at them.
+She is very good natured and loves company.","https://www.facebook.com/chrisy.macleod/","Someone reffered me","Fluffy Bums","https://onboarding.goodwalk.co.nz/index.php?gf-signature=66e8abf5687124.26063072&form-id=4&field-id=50&hash=14f89d41ff7e39a7b06af802327b4123894a9c69a960479d35a9cf8407b768f7","2024-09-17","","123","2024-09-17 10:06:45","2024-09-16 22:06:45","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36","101.53.219.202","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/123/"
+"Bernie","","2021-02-22","Robin","Fryer","0279428816","Mark Fryer","021372109","CareVets Oratia","546 West Coast Road, Oratia, Auckland 0604","09 818 4104","Yes","No","","No","","No","","No","","Yes","5-10","Yes, she loves to run by the water","7","No","Yes","Birds","No","Yes","Yes","No","Yes","3","No","Fine","Sit, stay, come, stop. And some tricks","","ellislabel","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=66e68eec701c57.71195225&form-id=4&field-id=50&hash=004202b47300b83145766765695eed4f791cd79e9a7b78fd77aa333b1ef0b1db","2024-09-15","","122","2024-09-15 19:38:20","2024-09-15 07:38:20","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 17_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/128.0.6613.98 Mobile/15E148 Safari/604.1","118.92.99.79","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/122/"
+"Holly","Millman","2014-04-24","Emma","Millman","0272184446","(Other than me) Chris Millman","027 960 2911","Auckland Pet Hospital","46/48 Pollen Street, Grey Lynn, Auckland 1021","09 360 0961","Yes","No","","No","","No","","No","","Yes","1-5","Loves the beach and chasing sticks in the waves","7","No","Yes","Cats","No","Yes","Yes","No","Yes","5","No","Holly Will get into a scrap if a dog attacks her first or growl at her she will never be the 1st to take action though. In other words she won’t back down from a scuffle.","Understands English so comes to any command","Gets sore if runs too much","Emmaljudge","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=66c7d18060eee9.98659650&form-id=4&field-id=50&hash=1afe6ca11db4f392692f8b4259a6b9096b414cf063866936d4bf53e990b1a491","2024-08-23","","121","2024-08-23 12:02:08","2024-08-23 00:02:08","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 17_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/17.5 Mobile/15E148 Safari/604.1","104.28.29.65","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/121/"
+"Wilson","Storr","2014-12-07","Ashleigh","Storr","0211089688","Fran Storr","0211663821","The Vets","08 Manukau Road, Epsom, Auckland 1023","09 625 5556","Yes","No","","No","","No","","No","","Yes","5-10","Yes","10","No","No","Cats","No","Yes","Yes","No","Yes","4","No","Anxious","Sit, Stop, Stay, Come, Off, Down (i.e. lay down)","","@ashstorr","Someone reffered me","Rachel","https://onboarding.goodwalk.co.nz/index.php?gf-signature=66c25a44137723.11498121&form-id=4&field-id=50&hash=f6b3c42a3cd4111ebb5335d582fa6c95a559eed9106da9fcd486e3041cf2e100","2024-08-19","","120","2024-08-19 08:32:04","2024-08-18 20:32:04","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/127.0.0.0 Safari/537.36 Edg/127.0.0.0","103.242.69.153","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/120/"
+"Archie","Menezes","2023-10-01","Conal","Menezes","0210368104","Conal Menezes","0210368104","Balmoral Veterinary Care","482 Dominion Road, Mt Eden","096307168","Yes","No","","No","","No","","No","","Yes","1-5","Not yet, but we intend to in the summer","I used to take him once a week, but I have not taken him recently, as the behaviour of other dogs at our local dog park can be mixed. Often it is good and Archie is happy to be around them. Sometimes it is bad, with other dogs doing things to Archie that he does not enjoy. This is why we are seeking a pack walk with other dogs, to continue his socialisation in a controlled and structured environment.","No","Yes","Birds","Yes","Yes","Yes","Yes","Yes","3","No","Archie loves car rides and is reasonably well behaved in the car. We have a basket that we have tethered to the seat and Archie sits in that basket during car rides. He is tethered to the basket. The tether is attached to his harness that he wears in the car. We use a harness so that if there is an accident, he is not restrained by the neck. 
+
+Usually the command ""In"" will get him into the car and into his basket. This is sometimes not reliable if we are returning home and he would rather stay at the park. When this happens, I pick him up and put him in the car, and he will happily climb into his basket. While driving, he mostly sits in his basket. Sometimes he climbs out to look out the window, but the commands ""In"", ""Sit"" and ""Down"" get him back into the basket and sitting or lying down. If it is a longer ride, he usually curls up and goes to sleep in his basket. He has never thrown up in the car yet.","Sit - Sits down (index finger extended hand signal)
+Down - Lie's down (point at the ground)
+Wait - Wait until I give you the next command (hold palm out in a ""stop"" gesture)
+Stay - Stay where you are until I come back to you (hold fist up). this command is not very reliable.
+Come - Return to me
+Squeeze - Return to me, walk around me and stand between my legs","","@kiwi_h2oboy","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=669dacb8823b43.24584415&form-id=4&field-id=50&hash=d81ab401d4486e911d57e88349d1e42e6362a85d61772f3810aedb64d5d6764f","2024-07-22","","119","2024-07-22 12:50:00","2024-07-22 00:50:00","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36","161.29.73.81","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/119/"
+"Moss","Lane","2021-12-03","Henry","Lane","0221308980","Henry","0221308980","Royal Oak Vet Clinic","649 Mt Albert Road, Royal Oak","09 625 9729","Yes","No","","No","","No","","No","","Yes","1-5","Occasionally","Yes, everyday","No","No","Other","No","Yes","Yes","No","Yes","4","No","Moss is excitable when we knows he is going to the park. He is otherwise content to sleep or look out the windo","Wait
+Sit
+OK
+Here Boy
+Drop
+No","","N/A","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=669d7d9015b428.67048631&form-id=4&field-id=50&hash=93da47387a79563fc48ca88069e7d44ba48235d69eedd8f14eb88bf0a7182d63","2024-07-22","","118","2024-07-22 09:28:48","2024-07-21 21:28:48","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36","103.229.249.250","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/118/"
+"Pumpkin","Anderson","2023-07-07","Laree and Kevin","Anderson","0220 325121","Kevin Anderson","021679196","Balmoral Vet","482 dominion rd","096307168","Yes","No","","No","","No","","No","","Yes","1-5","Yes","1-2","No","No","Cats","Yes","Yes","Yes","Yes","Yes","1","Yes","She's fine in the car","Down, stay, wait. Come.","","Lareeandkevin","Someone reffered me","Anna Shaw","https://onboarding.goodwalk.co.nz/index.php?gf-signature=669c36f5a53f35.55401462&form-id=4&field-id=50&hash=721e0a06da4b27f76a6d582979cb17a8e68c04e3d5ab72c9d170a976cd5dd40f","2024-07-21","","117","2024-07-21 10:15:31","2024-07-20 22:15:31","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Mobile Safari/537.36","125.239.167.102","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/117/"
+"Zola","Humphrey","2023-03-09","Monique","Humphrey","0212764358","Adam Begg","0211862322","Chris Laurenson","49 Normanby Road, Mt Eden","096388445","Yes","No","","Yes","Vet thinks she has an allergy to a particular grass/weed (so far unidentified) which causes her eyes to go gunky.","No","","No","","Yes","5-10","Yes - on holidays to Whangamata","None","No","No","Cats","Yes","Yes","Yes","No","Yes","5","No","Settled - enjoys looking out the window and sniffing out an open window.","Zola come
+Sit
+Down
+Look
+Wait
+Leave
+Where's Dad?
+Get (toy) e.g. octopus, duck
+Relax mat (still working on this one but getting there)","","moniquehumphrey31","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6690c2a50a3550.99332594&form-id=4&field-id=50&hash=d1920dd0952fb767ff4f8f7228cec5c8b4e849befcb03362651148ff941060cb","2024-07-12","","116","2024-07-12 17:44:18","2024-07-12 05:44:18","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36","121.98.13.62","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/116/"
+"Louis","Shallard","2018-12-08","Annika","Shallard","021 2718707","Dini Ratcliffe","073876878","St Lukes Vet","13 Morningside Drive","098455573","Yes","No","","No","","No","","No","","No","1-5","Yes, on lead as his ears are painted on.  He doesn't go into the water doesn't like it.","1 time per week plus goodwalk","No","No","Other","No","Yes","Yes","No","Yes","1","Yes","Louis has wandered. 
+
+Louis is experienced in the car.  Enjoys being with you.  No issues.","Ad hoc. 
+
+Come.  Sit.","Hip and back issues need to be cared for.","AnnikaShallard","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=668b0be2701063.18070877&form-id=4&field-id=50&hash=81d8184fe718f887c40a9f41b29a283ffc538789216a821f190c4d935821c1b2","2024-07-08","","115","2024-07-08 09:42:58","2024-07-07 21:42:58","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) SamsungBrowser/25.0 Chrome/121.0.0.0 Mobile Safari/537.36","203.97.18.134","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/115/"
+"Moss","Lane","2020-12-03","Henry","Lane","0221308980","Henry Lane","0221308980","Royal Oak Vet Clinic","649 Mt Albert Road, Royal Oak 1024","096259729","Yes","No","","No","","No","","No","","Yes","1-5","Yes","7","No","No","Birds","No","Yes","Yes","No","Yes","4","No","Chilled. Happy to sleep or look out of the window. Is excited and will whine when he knows he is going to the park","“Here boy”
+“Wait”
+“OK”
+“Drop”
+“Stop”
+“Down”
+“Sit”","","Lydia Park (instagram)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=666e7df19031a2.70237035&form-id=4&field-id=50&hash=19527f1b9dd630922ba8e6fe067c42a1dd2fee1fa2dea728b5e3c3fd6d5e13fe","2024-06-16","","114","2024-06-16 17:53:53","2024-06-16 05:53:53","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 17_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/126.0.6478.54 Mobile/15E148 Safari/604.1","121.73.188.128","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/114/"
+"Louis","Shallard","2018-12-08","Annika","Shallard","021 2718707","Dini Ratcliffe","0277126554","St Lukes Veterinary Centre","13 Morningside Drive","09 8455573","Yes","No","","No","","No","","No","","Yes","1-5","Yes - on lead, prevent physical over-exertion may affect joints hips","1","No","Yes","Other","No","Yes","Yes","No","Yes","1","No","Relaxed , travels often on the passenger seat without any issue.","Ears seem to be painted on.  Louis has had previous training needs to be refreshed.","He can be very excited and also jump when meeting new human and doggy friends.  Please avoid due to hip issues.","Annika Shallard","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=665bba626dfb29.88761325&form-id=4&field-id=50&hash=af56bc371f54af34378af3a47137f04fc74178f8e170d2e2ee8008ee27f308f4","2024-06-02","","113","2024-06-02 12:18:42","2024-06-02 00:18:42","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) SamsungBrowser/24.0 Chrome/117.0.0.0 Mobile Safari/537.36","49.224.89.46","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/113/"
+"Finn","Stock","2015-01-02","Cara","Telle","0212585984","Lueder Stock","021374459","MangereVet Clinic","95 Coronation Rd, Mangere","096366732","Yes","No","","No","","No","","No","","Yes","5-10","Yes","4 times per week","No","No","Cats","No","Yes","Yes","No","Yes","5","No","Sleeps or looks out the window","Heal, Come, Sit, Be Quick (for the toilet), Roll over, Down, Off, Car, Walk, Leave it, Dinner, Paw","Finn does not like male dogs who have not been desexed on our property","facebook Cara Telle","Instagram","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=664478578c97a7.90730553&form-id=4&field-id=50&hash=ee6fcf843fb7e6f15b4b491a5a27c4a650d32db0fd62e8527fd16fef2d14b6c0","2024-05-15","","112","2024-05-15 20:54:47","2024-05-15 08:54:47","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:125.0) Gecko/20100101 Firefox/125.0","161.29.229.57","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/112/"
+"Griffin","Taylor","2012-11-01","Sam","Taylor","0204202808","Tate Watson","02040182762","St Lukes Veterinary Centre","13 Morningside Drive, Mount Albert","09 845 5573","Yes","No","","No","","Yes","Dental biscuits","No","","No","1-5","Yes – loves the beach","Yes – less so now that Meola Rd is closed. We used to take him to Coyles Park most mornings off lead and he was fine with other dogs.","No","Yes","Cats","Yes","Yes","Yes","No","No","3.5","No","A bit anxious, a bit excited. He's very, very vocal and usually won't sit still. He's a lot more relaxed after a walk. 
+
+He's getting better in the car, but it's hit and miss. The trick is to make him feel secure in his seat. 
+
+Recently we got him a car seat. Because it has a lip, he feels a lot more secure in it. When we're in the van, Griffin sits between us in his seat and is normally pretty relaxed. Often he'll even lie down. But he rarely does this in other cars.","Sit – but he only really does it if there's food.","More details about the questions above: 
+Griffin is ok with other dogs, he just gets annoyed with young or really active dogs who in his face and won't leave him alone. On walks, he happily goes up to other dogs to say hello and have a sniff and 90% of the time it's absolutely fine, particularly when he's off lead. When I say he's reactive, he always notices other dogs and wants to say hello. He won't just walk by another dog without taking notice. 
+
+He is very reactive to cats, but his eyesight isn't as good as it used to be, so if they're far away he likely won't notice them. 
+
+Small children (toddlers) make him nervous and he has nipped a few in the past. He's never nipped anybody off lead at a dog park, just when he's been stuck in a room with them. Still if there are small kids around, we always put him on a short lead until we're past them. Best not to risk it. 
+
+His recall is ok. Most of the time he comes back straight away, or he waits for you to catch up with him. But if he's having a really good time, he might choose to ignore you...","@taylormayd_ @lowercase.nz","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65f093d9438b36.22712932&form-id=4&field-id=50&hash=a3cf79a8ca1dada2f2f073c7a9dee3f71c28c1bd42b0085ada1acc9f2d122218","2024-03-13","","111","2024-03-13 06:41:45","2024-03-12 17:41:45","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/121.0.0.0 Safari/537.36","203.211.108.130","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/111/"
+"Hudson","Beever","2021-08-22","Lee","Beever","021655859","Lee Beever","021655859","Lee Beever","8 Hereford St, Freemans Bay","09 281 5815","Yes","No","","No","","Yes","He eats mushy food standing on a stool because he has megaoesohagus so his oesophagus doesn’t work properly and he will regurg food and cough if he eats dry kibble. He can eat small amounts of kibble for training, but not too much as it will take quite a while before it moves down to his stomach","No","","Yes","5-10","Yes. He does get ear infections if he puts his head under the water too much.","No","No","No","Birds","No","Yes","Yes","No","Yes","2","No","Travels well. No issues. Either looks out window or lies down.","Sit. Down. Come. Leave. Wait.","We’ve been working on his leash walking to try limit pulling - it’s currently a work in progress. 
+His recall is much better if you have something he wants like a ball or treats. 
+Regarding dry kibble treats - please see comment above.","Lbeever (instagram)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65e3d62dc175c1.20462780&form-id=4&field-id=50&hash=df70dd78431d6d977897a60098a1d3f2a2f27732752abfe0395cc3136b933c70","2024-03-03","","110","2024-03-03 14:45:17","2024-03-03 01:45:17","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 17_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/17.3.1 Mobile/15E148 Safari/604.1","115.189.90.224","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/110/"
+"Ruru","Short","2016-04-26","Emily","Short","0274124402","Emily Short","0274124402","Lee Beever","8 Hereford Street, Freemans Bay","09 281 5815","Yes","No","","No","","Yes","Hills sensitive stomach and skin","No","","No","1-5","Yes - will run out to water edge and just dip her chest into the water to cool down","None","No","Yes","Other","No","Yes","Yes","No","Yes","4","No","Fine in the car. Usually travels in the back of RAV4 behind a dog barrier.","Come. Sit. Lie down. Stay. Leave. Wait.","Ru is a very vocal Beardie, so barks and makes noises often. Usually this is due to excitement. She often will bark when she sees other dogs and would run towards them if she is off lead. Usually when she gets close she stops barking and they sniff each other and that’s fine. If she’s on lead I often lead her away from other dogs because her barking is loud. She does not growl and has never had a fight with another dog. 
+She is a really sweet girl and I often just walk her through neighbourhood streets rather than going to dog parks because I think she finds that more calm, rather than interacting with lots of random dogs.","Emily Short","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65e3d352cb6797.26378477&form-id=4&field-id=50&hash=9437cae00563f2b47658bb71143dbf7e35d18c2f6bc70ff7cf4f2d42f93ba5fb","2024-03-03","","109","2024-03-03 14:33:06","2024-03-03 01:33:06","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 17_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/17.3.1 Mobile/15E148 Safari/604.1","115.189.90.224","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/109/"
+"Louis","Hall","2022-03-21","Rachel","Hall","021777441","Peter Hall","0274222118","Pt Chev Vet","67 Pt Chevalier Road","098150696","Yes","No","","No","","No","","No","","Yes","5-10","Yes, he has been to Thorne Bay and Milford Beach","The Domain (1-2 times per week), Parnell Rose Gardens (1-2 times per week), Myers Park (daily), Albert Park (3-5 times week), Tahaki Reserve (Mt Eden) once a fortnight","No","No","Cats","Yes","Yes","Yes","No","Yes","4","Yes","Usually curls up and goes to sleep once going at 50km/h","Come, sit, wait (for when he sits and you move away and then call him), stay (for when he stays on the spot until you return to him), down, relax (down with back legs tucked to one side),stop (e.g. at road), leave it (not 100% if something irresistible like chicken bones), heel, gentle, up and over (to jump over low fence)","He is ok with children so long as they do not squeal and run up to him fast and then reach over his head. If a child does this he will run away from them or sometimes bark.","_rachel_hall_  (instagram)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65bdd6163dc8f5.22341806&form-id=4&field-id=50&hash=de7c4489d6bcdc1bbb0ad3c389a943a9402be5abaa8052a179a8a7ba533b1c14","2024-02-03","","107","2024-02-03 18:58:46","2024-02-03 05:58:46","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.6 Safari/605.1.15","115.189.128.39","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/107/"
+"Tinks","Ewen","2021-01-31","sue","Ewen","0274 524722","sue ewen","+64274524722","The Vets","608 Manukau Rd, Greenwoods Corner, Epsom","+64 9 625 5556","Yes","No","","No","","No","","No","","Yes","5-10","Yes","Every day","No","No","Cats","No","Yes","Yes","No","Yes","2","No","Generally quiet but does bark at dogs on the footpath","Sit 
+Down
+Leave
+Heel","Interested in birds and cats - I say ""leave""
+Uses hand signals up - means sit
+            hands pushing down means drop","i.paua.pearl","Someone reffered me","I met Aless in the park","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65b0c5573d2637.72381668&form-id=4&field-id=50&hash=cef171b38a8f109e90675acc0c7b91c491e0ba4dd066928af98fd905af6a693f","2024-01-24","","105","2024-01-24 21:07:51","2024-01-24 08:07:51","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/120.0.0.0 Safari/537.36 Edg/120.0.0.0","125.237.63.27","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/105/"
+"Honey Crumbles","Shaw","2020-11-08","Anna","Shaw","02102970532","Andrew SHaw","00275237374","St Lukes Veterinary Cllinic","13 Morningside Drive, St Lukes, Auckland 1025","098455573","Yes","No","","Yes","Nothiing major but gets a bit itchy, not sure what triggers it. It's managed well.","No","","No","","Yes","1-5","Yes, not often","No","No","No","Birds","No","Yes","Yes","No","Yes","3","Yes","Honey is content to be in the car. We have never had any issues. She does like to see what is going on, but that is a preference, not an issue.","Sit, Down, Stay (sometimes!) Up (for jump up), Come.   Also sometimes ""no barking!!!'","No I think we covered verything in the meet and greet. Also please note that in the question about running away, Honey did escape a few times and has run but this is when she was a puppy.  NOw if she gets out she just comes back to the front door and waits to be let in.","@themignonette","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65459e30a3bcc8.74105744&form-id=4&field-id=50&hash=ebf8c00d85a89599214e6b0dddc91fc01e498f8170c87418ad4ed1f2aec0a6f2","2023-11-04","","103","2023-11-04 14:28:50","2023-11-04 01:28:50","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.0.0 Safari/537.36","123.255.41.22","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/103/"
+"Hank","O'Donnell","2021-05-14","Shelly","Haggas","0210425095","Zane O'Donnell","021734734","Your Mobile Vet","80d Main Road, Kumeu. 0810","0275590889","Yes","No","","No","","No","","No","","Yes","1-5","We visit Cornwall beach most weekends.","Not too frequently, maybe once every few weeks.","No","No","Birds","Yes","No","Yes","Yes","Yes","4","No","Can be quite unsettled on short journeys. But sometimes very settled, it's sporadic.","Sit. Touch. Down. Get in. Whistles. Middle. Wait","","@hankthekiwivizsla","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=653eb518c7bde8.66228884&form-id=4&field-id=50&hash=b9f295f1f69bdcdf23e3ff0546fec4d7abb924ec31a9b3a1c937e2cdd6c8b61d","2023-10-30","","101","2023-10-30 08:40:08","2023-10-29 19:40:08","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.0.0 Safari/537.36","203.118.148.26","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/101/"
+"Molly","Hickey","2014-12-11","Danielle","Barclay","0273972112","Matthew Hickey","021851489","Balmoral Vets","Dominion road","tel:+6496307168","Yes","No","","No","","No","","No","","Yes","5-10","Yes, loves Pt Chev, Takapuna in particular","Yes, 4 to 5 times a week. Monte Cecelia, big king","No","No","Cats","No","Yes","Yes","No","Yes","3","No","Molly is good in the car, usually sleeps","Molly come 
+Wait
+Sit
+Down 
+Shake","She likes to bark with excitement but quickly settles down","Danielle Barclay","Someone reffered me","Tiny Paws","https://onboarding.goodwalk.co.nz/index.php?gf-signature=650c9ec862e7f9.75096945&form-id=4&field-id=50&hash=c53404ed82e4c1856d770489779edd316d19d65155c9f202b2330f660212cf39","2023-09-22","","99","2023-09-22 07:51:45","2023-09-21 19:51:45","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/117.0.5938.108 Mobile/15E148 Safari/604.1","121.98.37.166","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/99/"
+"Otis","Batchelor","2022-02-11","Ross","Batchelor","021799704","Rosemary Batchelor","0274956005","Abbotts Way Veterinary Clinic","199 Abbotts Way, Remuera, Auckland 1050","09 524 8361","Yes","Yes","Possibly allergic to beef products.","No","","Yes","Strictly eats Acana Singles Free Run Duck biscuits only, at least until December 2023","No","","Yes","5-10","Yes, he loves swimming","Yes, every day","No","No","Cats","No","Yes","Yes","No","Yes","3","No","Very familiar with car travel, he usually rides in the boot of the car or sometimes on the front passenger seat with a seatbelt/collar clip.","Come, Wait, Sit, Toilet, Inside, Up, Cushion (bed)","","rossinopecorino (Instagram)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6503b7198a9f77.22408968&form-id=4&field-id=50&hash=2573f783f06a20dec6ce6982c6def8f7e3e0b883a564f8ef88a93aa3efc5cdf6","2023-09-15","","97","2023-09-15 13:44:57","2023-09-15 01:44:57","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.6 Mobile/15E148 Safari/604.1","172.225.244.185","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/97/"
+"Ollie","Buckley","2017-09-27","Ann","Buckley","0274479293","Emily Peterson","0273407725","Grey Lynn Vet (Vetcare)","46-48 Pollen St","09 3600961","Yes","No","","No","","No","","No","","Yes","5-10","Yes","4-5","No","No","Cats","No","Yes","Yes","Yes","Yes","4","No","Ollie is a little reactive and protective at home and in the car - he will bark at especially cyclists","Wait, Stay, Come, Sit, Down, Leave, Walk with me (walk on leash beside me  politely), High five, shake","No","None although I am on facebook","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=64bf5e8263bfa4.37532663&form-id=4&field-id=50&hash=108323a32dc92389b36f35f3f2b62fabb488d1cf4e9c9c142813d0fa42cca7f4","2023-07-27","","95","2023-07-25 17:32:50","2023-07-25 05:32:50","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36","210.246.17.164","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/95/"
+"Zola","Humphrey","2023-03-09","Monique","Humphrey","0212764358","Adam Begg","0211862322","Normanby Road Vets","49 Normanby Road, Mt Eden, 1024","096388445","Yes","No","","No","","No","","No","","Yes","1-5","No not yet but will in the future","No","No","No","Cats","No","No","Yes","Yes","Yes","2","Yes","A little anxious at the start and then settles down and curls up and rests.","Pup, pup, pup (for come)
+Zola
+Sit
+Close
+Down","","Monique Humphrey","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=648f8b0814a3c0.02837457&form-id=4&field-id=50&hash=97010e06e3b2cb0e650c3505b319534859c56305e935cce4ff94dfe30c316c04","2023-06-19","","93","2023-06-19 10:54:00","2023-06-18 22:54:00","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.2 Safari/605.1.15","121.98.13.62","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/93/"
+"Sunny","Lloyd","2021-09-03","Ruby","Tautuhi-Lloyd","02041461878","Kanoa Lloyd","021657788","Auckland Pet Hospital","46/48 Pollen Street, Grey Lynn","093600961","Yes","No","","No","","Yes","Royal canin digestion + supplements","No","","Yes","5-10","Yes","3-4","No","No","Cats","No","Yes","Yes","Yes","Yes","4","No","Calm and happy. May want to look out the window.","Sit, come, wait","Sunny has chronic rhianitus and has some breathing issues on and off. May flare up and be snotty from time to time. She is a little overweight at the moment and not as fit as usual","?","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=647f8d98a32e44.61071603&form-id=4&field-id=50&hash=6460be1bcbd773cbb5b389c7a1d9134b98815929b59b4582918f2b7a38b5c3d4","2023-06-07","","90","2023-06-07 07:48:40","2023-06-06 19:48:40","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/113.0.5672.121 Mobile/15E148 Safari/604.1","101.100.129.22","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/90/"
+"Donny","Kenny","2020-12-03","Megan and Adrian","Kenny","Meg 021676959 Adrian 021828902","Megan kenny","021676959","Normanby  road vets","49 Normanby road","096388445","Yes","Yes","No red meat","No","","Yes","No raw food only biscuits","No","","Yes","1-5","Yes every weekend","Yes with his day carer 4 times a week","No","No","Other","No","Yes","Yes","No","Yes","3","No","He sits in his car seat or on the front seat he travels to Pauanui every week which is a three hour drive there and back very used to travelling in the car","Come Donny 
+
+Sit 
+
+Down 
+ Shake hand","If cold he needs a jumper or jacket
+If more than one dog runs up to him last he will definitely shy away
+We try and keep an eye on what he eats on the ground if he is off the lead as he can tend to eat extremely unhealthy things which could make him sick","meg.kenny","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6476ee0f7f6963.08004489&form-id=4&field-id=50&hash=b9bc50afd19e6222c4993f4929950f6d2484bcbfed5ed8e9ec6171b641a711c0","2023-05-31","","88","2023-05-31 18:49:51","2023-05-31 06:49:51","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/113.0.5672.121 Mobile/15E148 Safari/604.1","115.188.70.175","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/88/"
+"Maggie","Read","2021-10-20","Harriet","Read","0212340063","Sue read","02102446843","Glendowie Vets","Riddell Road st Heliers","09 575 7688","Yes","No","","No","","No","","No","","Yes","1-5","Yes","Yes 3","No","No","Birds","No","Yes","Yes","Yes","Yes","4","No","Very happy normally sleeps","Come sit stay","","No socials","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6465739a39fc42.86875372&form-id=4&field-id=50&hash=93533b1bd1928f98414fc8aafb44986fdcf214ecadb129f698b28859d1148a92","2023-05-18","","87","2023-05-18 12:38:50","2023-05-18 00:38:50","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/113.0.5672.69 Mobile/15E148 Safari/604.1","203.211.107.249","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/87/"
+"Monty","Rewiri","2020-11-15","Estelle","Rewiri","0275194228","Nick McGrath","+61 433 864 156","Massey Vets","256 Don Buck Road, Massey","09 832 4895","Yes","No","","No","","No","","No","","Yes","5-10","yes","4","No","No","Cats","No","Yes","Yes","Yes","No","3","No","Whines in the car mostly when the windows are up / reversing","Sit 
+Stay
+Wait (food)
+Handshake
+Bonk 
+Come
+Turn 
+ 
+Maori commands..","Doesn’t like his paws being touched / isn’t the biggest fan of men / high vis clothing","Mischief_ Monty","Instagram","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=645c1e471090d2.61524914&form-id=4&field-id=50&hash=2ae19a9423580c651cdf1e2d0070a8bd595fe64ef5daf41389b747997849d4fb","2023-05-11","","84","2023-05-11 10:44:31","2023-05-10 22:44:31","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Mobile/15E148 Safari/604.1","115.189.88.240","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/84/"
+"Luna","Matthews","2020-04-16","Carl","Matthews","021737727","Vanessa Matthews","021 380 334","Chris at Normandy Rd Vet","49 Normanby Road, Mount Eden,","09 638 8445","Yes","No","","No","","No","","No","","Yes","5-10","Yes she loves the beach","2-3 times","No","No","Birds","Yes","Yes","Yes","Yes","Yes","4","Yes","She travels a lot in the car. Seems to prefer the boot as she can lean better.","Sit, stay, heel (sometimes), come, no.  Good Girl (if she has responded to a command)","I put she is reactive to children and other people but only because she is very social and wants to play. She is never aggressive and will very rarely bark. 
+About 3 times a week we go to the local school (Kowhai) and there is often up to 12 of her dog friends there to play with. 
+
+She has run away before when we left the door open but didn't go far. She does have our phone numbers on the collar. 
+
+If we are at a dog park she has never run away or gone to far from us and will come back when called. 
+
+Loves treats!","I don't have any social media.","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=645aa1326e9497.56635043&form-id=4&field-id=50&hash=01947a1ded47ed55e41ee9b5190fb28a25759adecebf22c082dff38df73eef9a","2023-05-10","","83","2023-05-10 07:38:26","2023-05-09 19:38:26","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.0.0 Safari/537.36","121.99.240.46","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/83/"
+"Sweep","","2013-12-17","Todd","Benton","021482670","Jose Rodriguez (co-owner)","021846685","Auckland Pet Hospital","46-48 Pollen Street, Grey Lynn, Auckland 1021","09 360 0961","Yes","Yes","Allergic to many different types of fish - please don't give fish based treats / food","Yes","Hayfever (very typical of Spanish water dogs) - he can get quite sneezy and rub his eyes but don't worry too much about it, I'm just telling you because I don't want you to worry too much about it","No","","No","","Yes","5-10","Yes - not often but he likes it (he will chase ducks etc)","14 minimum","No","Yes","Cats","No","Yes","Yes","No","Yes","4","No","He's very good in the car - he has travelled a lot (between UK & Spain and around Spain many times so very used to it).  He does like to get out of the car after about 2.5 hours and stretch his legs but I don't think he will be with you in the car for longer than 2.5 hours continuously!","Sweep gets spoken to at home in both English and Spanish - English is fine but Spanish is good if you have any Spanish speaking staff!  There's probably more, but the following are the key one's you are likely to use / need:
+
+Sit - Sentate
+Come - Ven / ven aqui
+Cross (to cross the street) - Cruza
+Wait (if he wants to cross the street and it's not safe) - Espera
+Let's go - Vamos","I couldn't select above that he will react to both cats and birds - he will chase birds as well but it isn't a severe problem (the cats are worse).  To add, when we walk around on the street, I always have him on a lead as if he sees a cat he will go straight after it and won't wait for any traffic (off-lead in the park, beach or other similar safe place is fine but not on the street).
+
+As said on the phone, he doesn't like dogs jumping on him and isn't super good with small dogs that behave very aggressively  ('small dog syndrome')toward him, as he was bitten by a small dog when he was younger.
+
+As mentioned, he does have arthritis (which he does have medication for) - walking is fine but we try to avoid higher impact activities (chasing balls etc - he does love chasing balls so we need to keep an eye on him and make sure he doesn't go rushing off after other dog's balls in the park).","Let me get back to you on this (will email you) - Jose uses social media more than me","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=64570e76700919.28264836&form-id=4&field-id=50&hash=f161774d4c291638db6211700c14419473a773e4d625e02777d5b15517d5b40d","2023-05-07","","80","2023-05-07 14:35:34","2023-05-07 02:35:34","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36 OPR/98.0.0.0","121.99.103.51","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/80/"
+"Bob","Smiyh","2021-06-01","Paula","Smith","021979995","Tony Browne","021505006","Balmoral Vets","Balmoral Road","+64 9 630 7168","Yes","No","","No","","No","","No","","Yes","1-5","He has been a couple of times","2 parks a week","No","No","Birds","No","Yes","Yes","Yes","Yes","4","No","Anxious- Whines and high pitched bark","Sit 
+Stay
+Come
+No","","Smithy007","Someone reffered me","Joni Liggins - owner of Basil a cavoodle","https://onboarding.goodwalk.co.nz/index.php?gf-signature=64549b66b5eb99.40000704&form-id=4&field-id=50&hash=6787581b9df2e5d49139bdab8ac6db043ce11b3035c4d0f51d87b4185a1b447e","2023-05-05","","78","2023-05-05 18:00:06","2023-05-05 06:00:06","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1","125.237.205.159","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/78/"
+"Test","test","1986-10-04","Test","Test","t","test","test","test","test","test","Yes","No","","No","","No","","No","","No","1-5","1","1","No","No","Cats","No","No","Yes","Yes","Yes","5","Yes","test","test","test","test","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6454406fe18cc4.20548864&form-id=4&field-id=50&hash=54ae4c519482f955b5b884c1b7f901ea40c6a3e8a83694cfd7eec842c314e854","1986-10-04","1","77","2023-05-05 11:31:59","2023-05-04 23:31:59","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36","101.98.31.253","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/77/"
+"Fergie","Taylor","2020-10-06","Caroline","Logan","0272217468","Matt Taylor","0272175951","Auckland Pet Hospital","Pollen Street, Ponsonby","093600961","Yes","No","","No","","No","","No","","Yes","5-10","Yes - she loves the beach","4","No","Yes","Cats","No","Yes","Yes","Yes","Yes","4","No","She is well behaved. She likes to look out the window and gets very excited when she realises where she is going.","Come, heel, leave it, down, sit, Fergie","","@carriestrells","Facebook","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=645430414a9eb8.15054547&form-id=4&field-id=50&hash=7c9cb76001b8ba9925f6d81aacd877fe600e3d15b5dbdd73721d00b6d164c538","2023-05-05","","76","2023-05-05 10:22:57","2023-05-04 22:22:57","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.3 Mobile/15E148 Safari/604.1","122.56.203.158","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/76/"
+"Buddy","Reynolds","2022-07-13","Lori","Reynolds","0223109861","Sarah Rothwell","021 998 531","Belmont vets","2 Egremont St Belmont Auckland 0622 New Zealand","09446 1155","Yes","No","","No","","No","","No","","Yes","5-10","Yes, weekend walks a few times a month.","Yes, approx 2","No","No","Birds","No","Yes","Yes","No","Yes","3","Yes","Good in the car and frequently rides with me. Loves to look out the window, stirs at times.","Sit and paw","","Instagram loriannreynolds","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6448d7241bccb3.97264724&form-id=4&field-id=50&hash=1f1318ecdf264abe17122ed5d4aa39bd7ff0885a9fce5abcb7ba3aa0b819a887","2023-05-26","","74","2023-04-26 19:48:02","2023-04-26 07:48:02","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.3 Mobile/15E148 Safari/604.1","172.225.244.185","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/74/"
+"Baylee","Curac","2022-04-24","Tony","Curac","0274432085","Maxine Curac","+64212611082","The Strand Vet","Textile Centre Kenwyn Street Parnell","09 3776667","Yes","No","","No","","No","","No","","No","1-5","Yes","2 to 5","No","No","Birds","Yes","Yes","Yes","Yes","Yes","3","Yes","Likes to look out the window, sleeps after a while","Sit, come, stay shake, no","We need some help with training as she is a constant chewer and her recall needs improving","Max and Muppy - Insta","Someone reffered me","Johnathan","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6448b179106070.98351970&form-id=4&field-id=50&hash=30380f4859624003ebd68f2cb529d47daef907a96df05cd3559e47f879599e89","2023-04-26","","73","2023-04-26 17:07:05","2023-04-26 05:07:05","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36","115.188.146.39","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/73/"
+"Jake","Korucu","2021-12-01","Stephanie","Korucu","021989369","Murat Korucu","021975369","Pt Chev Veterinary Clinic","67 Point Chevalier Road, Point Chevalier, Auckland 1022","09 815 0696","Yes","No","","No","","No","","No","","Yes","5-10","Yes, he loves the beach and the water, but doesn't actually swim","Twice a day, most days","No","No","Cats","No","Yes","Yes","No","Yes","3","No","Excitable on the way out, calm on the way home! Generally good.","Come, sit, sit nicely, wait , this way (understands and generally obeys)
+Leave it, get down, stay (understands but variable as to whether he obeys)","Jake loves being off-leash for his morning walk - he enjoys running up and down the sides of the hills (Owairaka Domain is our usual). He knows a lot of the regular dog on the hill and there are several he meets and plays with on a regular basis. With some of his friends there is mutual fun in some fairly rough-looking wrestling play (Especially in the mornings you might encounter Sadie -yellow lab, Freddie -black boxer-labX, Miso -large yellow lab or Pearl -grey staffie - all of them love to play like this).","Steph Korucu (FB and Instagram)","Facebook","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=641d262642c5d7.69182113&form-id=4&field-id=50&hash=dd409536be64dcc6789788c2495fa916bffc40c9ea665d78354acad174a4b183","2023-03-24","","64","2023-03-24 17:25:10","2023-03-24 04:25:10","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/111.0.0.0 Safari/537.36","198.41.238.111","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/64/"
+"Archie","Dine","2013-01-02","Penny","Dine","0225280966","Jessica","0225280966","Cambridge Vet","41 EMPIRE STREET","0800226384","Yes","No","","No","","No","","No","","Yes","1-5","Yes","5","No","No","Other","No","Yes","Yes","Yes","Yes","4","No","Very calm just sits there","come","","same as FLo / Mine","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63ebdb3cddbc13.42446379&form-id=4&field-id=50&hash=71bee8bcc5ac73a3f57eabccf7f82d3c78b757ba7627a8e8d7c647c5012fff92","2023-02-15","","61","2023-02-15 08:04:28","2023-02-14 19:04:28","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/109.0.0.0 Safari/537.36","172.68.66.78","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/61/"
+"Freddie","Sullivan","2019-12-01","Monique","Sullivan","0275306046","Mark Sullivan","0211639997","Balmoral Vets","482 Dominion Rd, Mt Eden","630 7168","Yes","Yes","Dairy","Yes","Grass","Yes","Sensitive skin diet but can have treats","No","","Yes","5-10","Yes","3-4","No","No","Cats","No","Yes","Yes","No","Yes","4","No","Loves being in the car","Sit, down, come","Please keep Freddie off long grass that has gone to seed. He has needed two surgeries  now to remove these seeds and we would like to try and prevent this happening again.","Instagram           minksullivan","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63e43156c3cca5.95225021&form-id=4&field-id=50&hash=3bb68d2fa182db969b56928cc459ed91f4584c28a8f9af5cfecaa29741902768","2023-02-09","","59","2023-02-09 12:34:06","2023-02-08 23:34:06","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/110.0.0.0 Safari/537.36","198.41.238.110","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/59/"
+"Digby","Langdon-Baird","2021-11-21","Kate","Langdon","021411488","Sophie Baird","021931977","Auckland Pet Hospital","46-48 Pollen Street, Ponsonby","09 360 0961","Yes","No","","No","","No","","No","","Yes","1-5","Yes","7 times per week","No","No","Birds","No","Yes","Yes","No","Yes","3","Yes","He ran away once, when he saw scared off by another (huge dog).
+He is fine in the car. He sits in the boot of the car.","Sit
+Down
+Come
+Wait
+Up (to get in the car)","He is a boisterous (but friendly) boy who needs lots of exercise!","Kate Langdon (facebook) katelangdon_nz (insta)","Facebook","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63df001dd7e541.37838378&form-id=4&field-id=50&hash=e8f90d72d6f9d3cfc20ff42c9efd5f16088654a14d5e6ccbdbc6609d2392670a","2023-02-05","","57","2023-02-05 14:02:21","2023-02-05 01:02:21","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Safari/605.1.15","172.68.146.3","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/57/"
+"Lulu","Levermore","2015-02-16","Matthew","Swinburne","02041249994","Victoria Levermore","02041196653","TBC","TBC","TBC","Yes","No","","No","","Yes","Hypoallergenic kibble","No","","No","1-5","Yes","No","Yes","Yes","Other","No","Yes","Yes","No","Yes","4","No","Lulu regularly travels in the boot of our car and has no issues.","Sit. Stay. Wait. Heel. Roll over. Down. Shake.","Lulu is nervous around other dogs and needs to be kept on leash at all times when walked. 
+If she feels threatened by other dogs she can get aggressive. 
+We recommend keeping space from dogs she is not familiar with.","@mattswinny (instagram)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63605b3fcc6f81.39608116&form-id=4&field-id=50&hash=79743c51c5ae9f38787210f42fbe2cdd1a10f84a5138057d2ae676b0e54fcbb3","2022-11-01","","56","2022-11-01 12:33:19","2022-10-31 23:33:19","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/107.0.0.0 Safari/537.36","162.158.2.21","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/56/"
+"Wallace","Darrah","2022-07-22","Nina","Darrah","0224981015","Siobhan Connelly","02108639903","Pt Chev Vet Clinic","67 Point Chevalier Road, Point Chevalier, Auckland 1022","09 815 0696","Yes","No","","No","","No","","No","","Yes","1-5","Yes, put still on leash","0","No","No","Birds","No","No","Yes","No","No","1","No","She is pretty calm, I have her tethered to the seat so she cant roam far.","Sit
+Down 
+
+working on: Wait, Stay","","@nina.darrah","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=635ae10606d868.49435145&form-id=4&field-id=50&hash=3db725b1f841bd74ebff7d583cac7b4b032bea51541c88d086df92c4be0a01a3","2022-10-28","","53","2022-10-28 08:50:30","2022-10-27 19:50:30","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/106.0.0.0 Safari/537.36","172.68.66.3","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/53/"
+"otis","McLean","2020-04-23","Fiona","Clarke","021477546","Brigid McLean","+64 21 051 9770","St Luke’s vets","13 Morningside Drive Mount Albert Auckland 1025 New Zealand","+6498455573","Yes","No","","Yes","Allergic to wandering Jew","No","","No","","Yes","1-5","Yes","Not often","No","No","Other","No","Yes","No","No","Yes","3","No","Calm, but likes cuddles","Sit, stay, come, wait, no, good boy etc","","Feeclarkee","Someone reffered me","Brigid McLean","https://onboarding.goodwalk.co.nz/index.php?gf-signature=633be8142e7824.35905911&form-id=4&field-id=50&hash=1e4809781b32a909dbf95107fe4c759f1de0ff7397bb547f1995f74c04157baf","2022-10-04","","51","2022-10-04 21:01:29","2022-10-04 08:01:29","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.5 Mobile/15E148 Safari/604.1","172.68.146.2","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/51/"
+"Fergie","Taylor","2020-10-06","Caroline","Logan","0272217468","Matt Taylor","0272175951","Auckland Pet Hospital","46-48 Pollen Street, Grey Lynn, Aucklandd","09 360 0961","Yes","No","","No","","No","","No","","Yes","5-10","Yes regularly on and off leash","1-2 times per week","No","No","Birds","No","Yes","Yes","No","Yes","3","No","Relaxed.  Happy to sit wherever but always keen to look out of the window where possible.","Sit, down, stay, come, leave it","I didn't quite understand the questions about being reactive.  Fergie will look to chase cats and birds if given the opportunity, albeit has not totally run away previously in doing so.  She is happy and confident around other dogs, people and children.  She is particularly fond of playing with other dogs so will seek that out when off leash.
+
+One call out would that she can be nervous walking on leash on pavements.  Following a bad experience walking next to a building site during a demolition, she can be twitchy and look to pull away from buses, large trucks or loud noises from building sites etc.","@carriestrells & @matthewtaylorphoto on Instagram","Someone reffered me","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63328f1f08d1d9.93390027&form-id=4&field-id=50&hash=14ec5a99a530fa02e079e24e5a3480f2eb531de1c4689736af62fa056ff3e5b7","2022-09-27","","49","2022-09-27 18:51:12","2022-09-27 05:51:12","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/105.0.0.0 Safari/537.36","172.68.66.2","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/49/"
+"Flo","Dine","2020-12-01","Jessica","Dine","0225280966","Alex Little","0276888676","Normanby Road Vets","49 Normandy Road","09 6388445","Yes","No","","No","","No","","No","","Yes","1-5","Yes loves it!","6x oer week","No","No","Cats","No","Yes","Yes","Yes","Yes","2","No","Fine, will just sit on seat","Sit 
+Come
+Down
+No 
+Walk
+Treat
+Dinner","","n/a","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63280e157c1eb5.67652552&form-id=4&field-id=50&hash=8cb69d5e96254bc74621d32638a83a2c7c1954ad316cb1c81b81007e82e96759","2022-09-19","","47","2022-09-19 18:37:46","2022-09-19 06:37:46","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.0.0 Safari/537.36","172.68.66.36","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/47/"
+"Lenny","Stark","2020-07-21","Andy","Stark","0211926498","Andy","0211926498","St Luke Veterinary Clinic","13 Morningside Drive, St Lukes, Auckland 1025","09 845 5573","Yes","No","","Yes","The Mud at Meola Park causes bald patches. We avoid in the winter","No","","No","","Yes","5-10","Yes","one per week","No","No","Other","No","Yes","Yes","No","Yes","4","No","Very good. Loves the car and always relaxed.","Come
+Stay
+Sit
+Down
+Shake hands
+No....","","kylie.stark_ and andystark88","Someone reffered me","Nancy from Generator","https://onboarding.goodwalk.co.nz/index.php?gf-signature=631d8173f240b8.62865903&form-id=4&field-id=50&hash=115663b7f127b08654c731bfe60b509bb18f551a77d675edd30ce9561aa9fe37","2022-09-11","","45","2022-09-11 18:35:14","2022-09-11 06:35:14","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/103.0.0.0 Safari/537.36","172.69.62.30","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/45/"
+"Archie","Lawrence","2019-03-15","Kate","Cadzow","0212052720","Robert Lawrence","0275194579","Auckland Pet Hospital","46 - 48 Pollen Street, Grey Lynn","09 3600961","Yes","No","","No","","No","","No","","Yes","1-5","Yes in summer time. He is unsure about water, but will chase a stick in.","5","No","Yes","Cats","No","Yes","Yes","Yes","Yes","3","Yes","Archie's behavior in a car varies. He will usually just stand where ever he is put, but can get very whiny and try to sit on someone in the car. He is usually fine though.","Sit, Down, Come, Spin, Shake, Stay, Paws, Up, Off, Leave it","Whist off lead Archie can be quite reactive to prams, bikes and people running. He will chase them and bark, but he will not bite them. He is also very reactive to cats whilst on the lead. He can sometimes very rarely be reactive to other dogs sometimes on lead, but also if they are behind fences.","Kate Cadzow (Facebook)","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6317c9766f3ba5.04202227&form-id=4&field-id=50&hash=e2947bb13e0173e9439b5048518bfd588d4f3a3e2b4e699c7646b17f741a3d3b","2022-09-07","","43","2022-09-07 10:28:06","2022-09-06 22:28:06","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.0.0 Safari/537.36","172.68.210.84","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/43/"
+"Franky","Powell","2021-12-05","craig","powell","0223715249","Sean","0272889696","Balmoral vets","482 Dominion Road, Mount Eden, Auckland 1024","09 630 7168","Yes","No","","No","","No","","No","","Yes","5-10","Yes","at least 5 times a wekk","No","No","Other","No","No","Yes","No","Yes","4","No","He gets very excited as he knows hes going for a walk","Sit.
+
+Stay.
+
+Here
+
+Paw.","Hes super friendly with everyone and all animals. 
+
+Will lick you to death if you let him.","craig powell","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63156c03a78f56.56615128&form-id=4&field-id=50&hash=4a623f4948d0dd41cd534843301a14ff3187ac2a53d45ee495bab3a9186d72d2","2022-09-05","","41","2022-09-05 15:24:51","2022-09-05 03:24:51","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.0.0 Safari/537.36","172.68.210.6","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/41/"
+"Digby","McLean","2021-09-11","Brigid","McLean","0210519770","David Kidd","0299765289","St Luke’s Vet","13 Morningside Drive, Mt Albert","09 845 5573","Yes","No","","No","","No","","No","","Yes","1-5","Yes, mainly Pt Chev","4 -5 times mainly Nixon, Grey Lynn Park and Cox’s Bay Reserve","No","No","Birds","No","Yes","Yes","No","Yes","3","Yes","He loves the car because he knows it’s leading to an adventure","Sit 
+Recall","He only has run away once and on a group beach walk with other dogs when he was 8 months and got distracted by some birds. It was his second walk and hadn’t formed a bond with the walker","Brigid McLean","Facebook","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=630efe47eb1f48.98016769&form-id=4&field-id=50&hash=2c097f472e116334b53e543b9e8072082b6698782340692681861f245b7cc121","2022-08-31","","39","2022-08-31 18:23:03","2022-08-31 06:23:03","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Mobile/15E148 Safari/604.1","172.68.66.22","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/39/"
+"Slava","","2022-01-27","Daria","Derecha","0223972856","Nataliya Shchetkova","0223972860","Normanby Vet Clinic","49 Normanby Road, Mount Eden","09 638 8445","Yes","No","","No","","No","","No","","Yes","1-5","She's been to the beach, but haven't swam yet","1-2","No","No","Cats","Yes","No","No","Yes","Yes","3","Yes","She behaves in the car, but during long drives she can get sick","- Sit
+- Down
+- No
+- Stay
+- Wait
+- Watch
+- Leave it
+- Roll","Slava will be kept outside when you come in and she'll have a vibration collar on. 
+Could you please take the collar off when you take her for a walk and put it back on when you back? 
+& also please make sure that the side door is closed shut when you leave, thank you :)","Daria Derecha","Facebook","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63082e2ad5ff32.85559674&form-id=4&field-id=50&hash=881863d12cd6127e227a40b851c1817d339386ee277691d5d0fd7fd865ee7cb2","2022-09-26","","38","2022-08-26 14:21:30","2022-08-26 02:21:30","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.0.0 Safari/537.36","172.68.146.4","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/38/"
+"Charlie","Le Harivel","2012-01-01","Caitlin","Le Harivel","022 525 7530","Gerardo","+64224084568","Auckland vet hospital","46-48 Pollen Street, Grey Lynn, Auckland 1021","+64 9 360 0961","Yes","Yes","No grains, soy, dairy","No","","Yes","Raw meat/vege","No","","No","1-5","Yes, loves it","3-5","No","Yes","Cats","No","Yes","Yes","Yes","Yes","3","No","Needs to be in cage, whines and doesn't like turns. Settles on the straight parts of road/after walk.","Sit, come, lie down, down. ""Bah"": deep guttural noise for behavior you don't want.","Quite barky. Better off leash with other dogs","Caitlin le harivel","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6304215c740272.35188451&form-id=4&field-id=50&hash=c7dacf3575b1c220bf9bb512f9737af239b3d2379e7afc71f25c2be86b971aef","2022-08-23","","36","2022-08-23 12:38:24","2022-08-23 00:38:24","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Linux; Android 10; SM-N960F) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/101.0.4951.41 Mobile Safari/537.36 (Ecosia android@101.0.4951.41)","172.68.146.4","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/36/"
+"Freddie","Douglas","2017-05-01","James","Douglas","0202040525283","Paula Lorgelly","02040646006","Auckland Pet Hospital","46 Pollen St, Grey Lynn, 1021","093600961","Yes","No","","No","","No","","No","","Yes","1-5","Yes, loves running on the beach, but doesn't like the water","5","No","No","Other","No","Yes","Yes","No","Yes","3","No","Likes the car, will generally sleep, he can jump into most cars to get in.","Sit
+Wait
+Cross (the road)
+Come (back)
+No","","Not applicalbe","Google / Google Ads","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6303f978daad47.67660995&form-id=4&field-id=50&hash=a5fe26196a6e39bdaf111206b1fb45288dac4cc2bdcc99f95f1b38c65dfefc92","2022-08-23","","34","2022-08-23 09:48:09","2022-08-22 21:48:09","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Safari/605.1.15","172.68.146.16","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/34/"
+"Quest","Kedzlie","2009-08-01","Joanna","Kedzlie","0274484720","Aaron Kedzlie","0274962151","Balmoral Vets","482 Dominion Rd Mt Eden","096307168","Yes","Yes","Beef chicken lamb causes itching","No","","Yes","Venison / Fish  varieties of Ziwi Pet dried food","No","","Yes","5-10","yes every 2-3 weeks","5 x week","No","No","Cats","No","Yes","Yes","No","Yes","4","No","sleepy .","Wait , Sit , Go( chase or go see the dog or bird or go run)","Lifting to and from vehicles / couches / beds because of hip joint risk ( left hip fragile ) 
+Sometimes not reactive to calling if far away ? getting deaf but knows her name and usually very responsive . 
+If sees cats can chase uncontrollably","Instagram","","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62f22657a8dc11.18756572&form-id=4&field-id=50&hash=4a42a8967744c968154fdf32da58f9442cae6e0a9155558bd60c98d7f2f29bb6","2022-08-09","","32","2022-08-09 21:31:24","2022-08-09 09:31:24","https://onboarding.goodwalk.co.nz/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6 Mobile/15E148 Safari/604.1","172.68.146.14","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/32/"
+"Sadie","Louise","2021-11-13","Nancy","Louise","0276234406","Sam Moir","+64 22 411 5904","Auckland Pet Hospital","46-48 Pollen Street, Grey Lynn, Auckland 1021","093600961","Yes","No","","No","","No","","No","","Yes","1-5","Yes","2","No","No","Birds","Yes","No","","","Yes","3","No","Sadie likes to sit on laps during a drive, but will snooze. She can sometimes be a bit hyper in the backseat of a car.","","Wants to be the best girl ever, but is still learning. Fine walking off leash and has good recall, but sometimes turns her ears off. Working on it…","","","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62c65baf861644.12326872&form-id=4&field-id=50&hash=9f5474c574064ad3fe1e3ed448a567efd5794d6cc1128fedef44d8183cdd085a","2022-07-07","","30","2022-07-07 16:06:25","2022-07-07 04:06:25","https://goodwalk.co.nz/onboarding-form/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.5 Mobile/15E148 Safari/604.1","172.68.210.25","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/30/"
+"Stella","Blows","2021-08-01","Adrienne","Blows","0212965171","Adrienne","Blows","Balmoral veterinary care","482 Dominion road Mt Edwn","09 6307168","Yes","No","","Select","","No","","No","","Yes","1-5","Yes","No","No","Yes","Birds","No","Yes","","","No","1","No","Moves around a bit and needs a restraint. Likes to stick her head out the window","","","","","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62c3d5039fbde6.48018846&form-id=4&field-id=50&hash=1ec5ffc4a70ebe2961deb18a2522231b38fd73c21f017f1c6c50bc725e5d819c","2022-07-05","","27","2022-07-05 18:06:59","2022-07-05 06:06:59","https://goodwalk.co.nz/onboarding-form/","","","","","","Mozilla/5.0 (Linux; Android 12; SM-G988B Build/SP1A.210812.016; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.70 Mobile Safari/537.36 EdgW/1.0","172.68.146.11","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/27/"
+"Frankie","Richards-Berry","2020-06-08","Renee","Richards-Berry","0275342790","Michele Richards-Berry","021432583","St Luke’s Vet","13 Morningside Dr, st Lukes","09 845 5573","Yes","No","","No","","No","","No","","Yes","5-10","Yes. Loves swimming and fetching sticks","Daily","No","No","Cats","No","No","","","Yes","4","Yes","Excited initially but chills out and goes to sleep when she realises it might be a long journey. She loves the car.","","She loves to chase swallows at parks and they seem to love to taunt her. She usually just sits down in the park when she’s too tired to run any more","","","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62c0bc95013e88.79836255&form-id=4&field-id=50&hash=a5170df830c4836db17676312d81ece5adf1d7aa57a6c7c5d7c17131cef108e3","2022-07-02","","24","2022-07-03 09:45:57","2022-07-02 21:45:57","https://goodwalk.co.nz/onboarding-form/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.5 Mobile/15E148 Safari/604.1","172.68.66.85","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/24/"
+"Ted / Teddy","Jenkinson","2020-10-02","Kim","Jenkinson","0274490005","Kyle Brown (Brownie)","0274887496","Ellerslie Veterinary Clinic","199 Main Highway, Ellerslie","092813481","Yes","No","","Yes","Grass - but he has pills for that.  Can help by hosing down his feet after a run around","No","","No","","Yes","1-5","Yes","four times","No","No","Birds","No","No","","","No","3","Yes","Loves it.  Loves just being there for a ride.  Can leave him in the car (with water/ ventilation) happily for up to 2 hours","","","","","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62bb6c86903b49.56603473&form-id=4&field-id=50&hash=5cdeebf1018eca2ad26f9674dbd27ef095015e3ab9a90881d728ba1ca6de87f0","2022-06-29","","22","2022-06-29 09:03:02","2022-06-28 21:03:02","https://goodwalk.co.nz/onboarding-form/","","","","","","Mozilla/5.0 (Windows NT 10.0; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/102.0.0.0 Safari/537.36","202.3.88.174","https://onboarding.goodwalk.co.nz/pdf/62bad160c3d11/22/"

goodwalk-contract-2026-05-20.csv

@@ -0,0 +1,40 @@
+"Consent (Consent)","Consent (Text)","Consent (Description)","Owner Signature","GoodWalk Limited Signature","Date contract signed","Owners Name (Prefix)","Owners Name (First Name)","Owners Name (Middle)","Owners Name (Last Name/Surname)","Owners Name (Suffix)","Owner's email (Enter Email)","Phone","Dog's name (include surname)","Residential Address (Street Address)","Residential Address (Address Line 2)","Residential Address (City)","Residential Address (Suburb)","Residential Address (ZIP / Postal Code)","Residential Address (Country)","Created By (User Id)","Entry Id","Entry Date","Date Updated","Source Url","Transaction Id","Payment Amount","Payment Date","Payment Status","Post Id","User Agent","User IP","PDF: PDF Label"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65bddbac696dc2.10945403&form-id=3&field-id=1&hash=4ba1e2e94457e06082630de6de930a252ecb39bd4c56b5e9ffe7093bb5a0d957","","2024-02-03","","Rachel","","Hall","","rachelhall@dimery.co.nz","","Louis Hall","303/26 Poynton Terrace","","Auckland","Auckland Central","","","","108","2024-02-03 19:22:36","2024-02-03 06:22:36","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.6 Safari/605.1.15","115.189.128.39","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/108/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65b1a8726c9964.16114292&form-id=3&field-id=1&hash=c9ab0ac4b94a84044c5030e2e24afb4134107a75395c766cccc04c28381db6f8","","2024-01-25","","Sue","","Ewen","","sewen@xtra.co.nz","(642) 745-2472","Tinks Ewen","16 Simmonds Ave, Mount Roskill,","16 Simmonds Ave","Mount Roskill  Auckland 1041","Mt Roskill / Three Kings","","","","106","2024-01-25 13:17:08","2024-01-25 00:17:08","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/120.0.0.0 Safari/537.36 Edg/120.0.0.0","125.237.63.27","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/106/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=65459ee482d712.77412582&form-id=3&field-id=1&hash=5bcb04c9fe21643fb791372228114a63555f7d3cafaa5d7ef45240b2115ec97a","","2023-11-04","","Anna","","Shaw","","annalshaw@gmail.com","(021) 029-7053","Honey Crumbles Shaw","43 Kings Road","","Auckland","Mt Roskill","","","","104","2023-11-04 14:31:16","2023-11-04 01:31:16","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.0.0 Safari/537.36","123.255.41.22","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/104/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=653eb664cba249.42033046&form-id=3&field-id=1&hash=b297538263e5233fac01524703fa2cc4c79f8227dca70a551893cb09f273f194","","2023-10-30","","Shelly","","Haggas","","shelly@envoyconstruction.co.nz","(021) 042-5095","Hank O'Donnell","377 New North Road","Level 1","Aickland","Kingsland","","","","102","2023-10-30 08:45:40","2023-10-29 19:45:40","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.0.0 Safari/537.36","203.118.148.26","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/102/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=650c9f6be75ef7.65308375&form-id=3&field-id=1&hash=a95b743d7995570e67bcb685c374b5028771af177d079eeaa9b256fdffed2b9f","","2023-09-22","","Danielle","","Barclay","","danielle@weblurthelines.com","(027) 397-2112","Molly Hickey","29 Kensington Avenue","","Auckland","Mt Eden","","","","100","2023-09-22 07:54:19","2023-09-21 19:54:19","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/117.0.5938.108 Mobile/15E148 Safari/604.1","121.98.37.166","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/100/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6503b77ec85832.30852194&form-id=3&field-id=1&hash=623ca1485ecedfcb151957fad9f0fc7a7f0d38926897465de892f7afd227289c","","2023-09-15","","Ross","","Batchelor","","ross.batchelor@icloud.com","","Otis Batchelor","203/2 Finch Street","","Auckland","Morningside","","","","98","2023-09-15 13:46:38","2023-09-15 01:46:38","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.6 Mobile/15E148 Safari/604.1","172.225.244.185","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/98/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=64bf5fddc33ed7.06471243&form-id=3&field-id=1&hash=ce7a980f14ee232a171ce1ff4d43f0d24e7863d70c3016078c295c2f5a180503","","2023-07-25","","Ann","","Buckley","","ann.buckley9@gmail.com","(027) 447-9293","Ollie Buckley","","12 Stewart Rd","Auckland","Mt Albert","","","","96","2023-07-25 17:38:37","2023-07-25 05:38:37","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36","210.246.17.164","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/96/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=648fd5294cb4d0.32639145&form-id=3&field-id=1&hash=ac2277457a879fd40401f0b29b9349c3bc8125798ca78b3e0051c4b45a17b822","","2023-06-19","","Monique","","Humphrey","","moniquehrtlb@gmail.com","(021) 276-4358","Zola Humphrey","90A Owens Road","","Auckland","Epsom, 1023","","","","94","2023-06-19 16:10:30","2023-06-19 04:10:30","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.2 Safari/605.1.15","121.98.13.62","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/94/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=64804b84af2975.29344074&form-id=3&field-id=1&hash=719768bc8e5f1cc180a2255ac84a3c0a32e54f987e0d26499b3210e522c5e721","","2023-06-07","","Ruby Kahurangi","","Tautuhi-Lloyd","","rubytlloyd@gmail.com","(020) 414-1878","Sunny Lloyd","6 Sussex Street","","Auckland","Grey Lynn","","","","92","2023-06-07 21:19:00","2023-06-07 09:19:00","https://onboarding.goodwalk.co.nz/contract/?","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/114.0.5735.99 Mobile/15E148 Safari/604.1","101.100.129.22","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/92/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=647fd5bb62cc48.21415458&form-id=3&field-id=1&hash=63c36109e5e7bb77911bbcb0acc0baf789a450618b8d1b04958a3694db9ae270","","2023-06-07","","Ruby Kahurangi","","Tautuhi-Lloyd","","rubytlloyd@gmail.com","(020) 414-1878","Sunny Lloyd","6 Sussex Street","","Auckland","Grey Lynn","","","","91","2023-06-07 12:56:27","2023-06-07 00:56:27","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/114.0.5735.99 Mobile/15E148 Safari/604.1","122.56.196.93","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/91/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=647d87282fb183.81737041&form-id=3&field-id=1&hash=84d5464dd9b51110878b940c8262e4dfcbcd612ac07feaf24c044f05a2a17b55","","2023-06-05","","Megan & Adrian","","Kenny","","info@kennyandharlow.co.nz","","Donny Kenny","31 b Normanby road","","Mount Eden","","","","","89","2023-06-05 18:57:51","2023-06-05 06:57:51","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/113.0.5672.121 Mobile/15E148 Safari/604.1","115.188.134.131","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/89/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6462c5bf460fe8.96828794&form-id=3&field-id=1&hash=b08513e4d2ca635b22a3d1ef52bc35dbf730c3786cac77abc16144edbe73d431","","2023-05-16","","Harriet","","Read","","harriet.a.read@gmail.com","(021) 234-0063","Maggie Read","10 parkdale road,","My Albert","Auckland","Mt Albert","","","","86","2023-05-16 13:44:38","2023-05-16 01:44:38","https://onboarding.goodwalk.co.nz/contract/?","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/113.0.5672.69 Mobile/15E148 Safari/604.1","122.56.5.204","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/86/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6462c5bf460fe8.96828794&form-id=3&field-id=1&hash=b08513e4d2ca635b22a3d1ef52bc35dbf730c3786cac77abc16144edbe73d431","","2023-05-16","","Harriet","","Read","","harriet.a.read@gmail.com","(021) 234-0063","Maggie Read","10 parkdale road,","My Albert","Auckland","Mt Albert","","","","85","2023-05-16 11:52:50","2023-05-15 23:52:50","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/113.0.5672.69 Mobile/15E148 Safari/604.1","122.56.5.204","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/85/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=645a9f6a95a969.46711675&form-id=3&field-id=1&hash=4f9b59d32b0c077ada66b5cb44c2aea16d395ea5cd0c20705e2ea2571c2f4722","","2023-05-10","","Carl","","Matthews","","carl@devmark.co.nz","(642) 173-7727","Luna Matthews","57 Marlborough Street","","Mount Eden, AUCKLAND","","","","","82","2023-05-10 07:30:58","2023-05-09 19:30:58","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.0.0 Safari/537.36","121.99.240.46","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/82/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=64589d00752470.47731501&form-id=3&field-id=1&hash=1f578bd344c4e39ca0eb0c962abd3ae4ecb5529f1f9a90017af8b9dd7a8c6cfa","","2023-05-08","","Todd","","Benton","","toddbenton@outlook.com","","Sweep","3/61 Hepburn Street","","Auckland","Freemans Bay","","","","81","2023-05-08 18:56:00","2023-05-08 06:56:00","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36 OPR/98.0.0.0","121.99.103.51","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/81/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=64549cabb86241.61504100&form-id=3&field-id=1&hash=a3aedd8ed8cac157b00bfe7d0ed2da461469981031d5a476c276b06d5eb569da","","2023-05-05","","Paula","","Smith","","smithy007@mac.com","","Bob Smith","178 Mount Albert Road","","Sandringham","Auckland","","","","79","2023-05-05 18:05:31","2023-05-05 06:05:31","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1","125.237.205.159","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/79/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6448d984e1f712.46902795&form-id=3&field-id=1&hash=0fe483a8e365b4bfa9555bfe9b327c846d9abd40e6f9af8884b8770b4665774f","","2023-04-26","","Lori","","Reynolds","","lorireynolds5@gmail.com","(022) 310-9861","Buddy Reynolds","14b Lidcombe Place","Avondale","Auckland","Avondale","","","","75","2023-04-26 19:57:56","2023-04-26 07:57:56","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 16_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.3 Mobile/15E148 Safari/604.1","172.225.244.181","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/75/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=641d2924990540.87574330&form-id=3&field-id=1&hash=bdfc49b3876c2de4e6f00efd38adb61ce3bbc36e35ca9337da875f00f901886b","","2023-03-24","","Stephanie","","Korucu","","korucusteph@gmail.com","","Jake Korucu","1/98 Owairaka Ave","Mount Albert","Auckland","","","","","65","2023-03-24 17:37:56","2023-03-24 04:37:56","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/111.0.0.0 Safari/537.36","198.41.238.107","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/65/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=641a1be974e772.11405043&form-id=3&field-id=1&hash=25d65613131edf5cd825ef16c4031163b34f1117d8053f7d5e81e1474758cb08","","2023-03-22","","Estelle","","Rewiri","","estelle.rewiri@mainfreight.com","(027) 519-4228","Monty Rewiri","11A Sandringham Road","Mt Eden","Auckland","","","","","63","2023-03-22 10:04:41","2023-03-21 21:04:41","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Mobile/15E148 Safari/604.1","198.41.238.28","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/63/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63ebdb8add55a1.53333768&form-id=3&field-id=1&hash=2349b49c8b1a7a13da3898071653d63de9ce2b754a647728f5ae459ef5f5fb4b","","2023-02-15","","Penny","","Dine","","jess.dine@gmail.com","(022) 528-0966","Archie Dine","57 Bright Street","Eden Terrace","Auckland","Eden Terrace","","","","62","2023-02-15 08:06:04","2023-02-14 19:06:04","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/109.0.0.0 Safari/537.36","198.41.238.110","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/62/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63e4328e530e96.01203691&form-id=3&field-id=1&hash=4283da25a29c8eece570f4683e0cfcd5b393ac347b8fef10bb0faca02467a99f","","2023-02-09","","Monique","","Sullivan","","msullivan@mpm.co.nz","(027) 530-6046","Freddie Sullivan","3 Shaw St","Sandringham","Auckland","Sandringham","","","","60","2023-02-09 12:38:54","2023-02-08 23:38:54","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/110.0.0.0 Safari/537.36","198.41.238.111","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/60/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63df01e41a56e9.54070037&form-id=3&field-id=1&hash=81945645899ec7d3be0002a858fae4ec90474ac1f96ac45a6eb451dc52510740","","2023-02-05","","Kate","","Langdon","","kate@katelangdon.com","","Digby Langdon-Baird","13 Buchanan Street","Kingsland","Auckland","Kingsland","","","","58","2023-02-05 14:09:56","2023-02-05 01:09:56","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Safari/605.1.15","172.68.210.34","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/58/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=636058c639eb93.61392483&form-id=3&field-id=1&hash=1e8946795c3b839220656619ba8dff93772d372dce5ddef915b3a593cdc717e0","","2022-11-01","","Matthew","","Swinburne","","mattswinburne@gmail.com","","Lulu Levermore","12 Herringson Ave","","Auckland 1021","Grey Lynn","","","","55","2022-11-01 12:23:01","2022-10-31 23:23:01","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/107.0.0.0 Safari/537.36","162.158.2.13","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/55/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=635b0152493df6.85330069&form-id=3&field-id=1&hash=b81d54dcafff595f974d09a77ae5c6ea92c56500fe8a024515175098f48c5c72","","2022-10-28","","Nina","","Darrah","","nina.darrah@gmail.com","(022) 498-1015","Wallace Darrah","5 Cadman Ave","Waterview","Auckland","Waterview","","","","54","2022-10-28 11:08:18","2022-10-27 22:08:18","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/106.0.0.0 Safari/537.36","172.68.146.15","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/54/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=633bec2129d2c8.71863735&form-id=3&field-id=1&hash=fe95c8059b6cb3b8b97246c5e0f06c5ac10b54193680f3440040365772140fee","","2022-10-04","","Fiona","","Clarke","","feeclarke@gmail.com","","Otis McLean","33 walters road","Mt eden","","Auckland","","","","52","2022-10-04 21:18:24","2022-10-04 08:18:24","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.5 Mobile/15E148 Safari/604.1","172.68.66.34","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/52/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63329aab7c9154.72679599&form-id=3&field-id=1&hash=a62256fed96d754da7294f5675ecaede73ec45ac890e053dcf0b2c9f8271f498","","2022-09-27","","Caroline","","Logan","","caroline.a.logan@gmail.com","(027) 221-7468","Fergie Taylor","5 Alexander Street","","Auckland","Kingsland","","","","50","2022-09-27 19:39:39","2022-09-27 06:39:39","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Mobile/15E148 Safari/604.1","172.68.210.84","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/50/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63280e8d9c03e0.76063236&form-id=3&field-id=1&hash=3f0ce8d19b1b1667500bff4b993e292b58244b4c137c30e2bbae407b28fe933f","","2022-09-19","","Jessica","","Dine","","jess.dine@gmail.com","(022) 528-0966","Florence Dine","57 Bright Street","Eden Terrace","Auckland","Eden Terrace","","","","48","2022-09-19 18:39:09","2022-09-19 06:39:09","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.0.0 Safari/537.36","172.68.210.84","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/48/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=631d82d24472c5.01871772&form-id=3&field-id=1&hash=67496d58daa653a7fe5360b95f73f89a89a0ad2b9a677b2a2d4cb354875a69f5","","2022-09-11","","Andy","","Stark","","andystark88@gmail.com","(021) 192-6498","Lenny Stark","67 Kiwi Road","","Auckland","Point Chevalier","","","","46","2022-09-11 18:40:18","2022-09-11 06:40:18","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/103.0.0.0 Safari/537.36","172.68.66.36","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/46/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6317cb0f063948.03054426&form-id=3&field-id=1&hash=50186e66c8e14daf4cb01de0ad3682ac9afeaa76497bdbb841b6846356248bba","","2022-09-07","","Robert","","Lawrence","","robert.a.lawrence@hotmail.com","(027) 519-4579","Archie Lawrence","4/52 Meadowbank Road","","Auckland","Meadowbank","","","","44","2022-09-07 10:34:55","2022-09-06 22:34:55","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.0.0 Safari/537.36","172.68.66.26","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/44/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=63156c4dec6ed5.48344366&form-id=3&field-id=1&hash=77ec6a504b0353f0266c32ee35784668fae2c44040c986a12dccfad54863c1e1","","2022-09-05","","craig","","powell","","c.powell1985@outlook.com","(022) 371-5249","Franky Powell","46 Burnley Terrace","Mount Eden","auckland","","","","","42","2022-09-05 15:26:05","2022-09-05 03:26:05","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.0.0 Safari/537.36","172.68.210.6","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/42/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=630eff5a769a86.20761083&form-id=3&field-id=1&hash=4cf1e7afd2e705ed2b18d9df15278703946add6ec431cef43d011c4745b2f96d","","2022-08-31","","Brigid","","McLean","","brigidmclean@gmail.com","(021) 051-9770","Digby McLean","Apt 413 / 8 Kingsland Terrace","8 Kingsland Terrace","Kingsland","Auckland","","","","40","2022-08-31 18:27:38","2022-08-31 06:27:38","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Mobile/15E148 Safari/604.1","172.68.66.26","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/40/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=630422ba814ef5.81658908&form-id=3&field-id=1&hash=3c10ceb165845ec67c854f4220a05db9fa9c327d95f5285ce8a7938ede432e88","","2022-08-23","","Caitlin","","Le Harivel","","Caitlinleh@gmail.com","(022) 525-7530","Charlie le harivel","412/145 nelson street","","Auckland","Auckland Central","","","","37","2022-08-23 12:43:38","2022-08-23 00:43:38","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Linux; Android 10; SM-N960F) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/101.0.4951.41 Mobile Safari/537.36 (Ecosia android@101.0.4951.41)","172.69.62.30","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/37/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=6303fa4e4c0848.05382829&form-id=3&field-id=1&hash=ae71e833c9195588975ef592d666f59cb24215987b531be7be4744f09a1c990c","","2022-08-23","","James","","Douglas","","james_douglas@me.com","(020) 405-2528","Freddie Douglas","16 Rossgrove Terrace","Mount Albert","Auckland","Mount Albert, 1025","","","","35","2022-08-23 09:51:10","2022-08-22 21:51:10","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6.1 Safari/605.1.15","172.68.210.56","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/35/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62f5d231bca2a3.30220644&form-id=3&field-id=1&hash=141bd60c7b10b46e0b3efd8bab2cefa474ff07289a751621df98770396058b62","","2022-08-12","","Kedzlie","","Joanna","","kedzlie@xtra.co.nz","(027) 448-4720","Quest Kedzlie","24 A","Woodside Road","Mt Eden","Auckland","","","","33","2022-08-12 16:08:17","2022-08-12 04:08:17","https://onboarding.goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.6 Mobile/15E148 Safari/604.1","172.69.62.30","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/33/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62c65c66e18d38.45439060&form-id=3&field-id=1&hash=826e6dd0c397424665e72f5f38de6bcd4caccebde17f4f8060fa5f68f967ceaf","","2022-07-07","","Nancy","","Louise","","nancy.louise@icloud.com","","Sadie Louise","414 Scenic Drive, Waiatarua","","Auckland","Waiatarua","","","","31","2022-07-07 16:09:10","2022-07-07 04:09:10","https://goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.5 Mobile/15E148 Safari/604.1","172.68.210.25","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/31/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62c52b76d0d3a0.71873578&form-id=3&field-id=1&hash=924287d3ac145b67103e00154588808d23f37b85bf6757baf11493fedb946403","","2022-07-06","","Maddie","","Thomas","","thomasmaddie@ymail.com","","Doug Thomas","12 Dryden Street","DRYDEN STREET","Grey Lynn","Grey Lynn","","","","29","2022-07-06 18:29:48","2022-07-06 06:29:48","https://goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_6) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/14.1.2 Safari/605.1.15","172.68.146.45","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/29/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62c4c9cf2d2015.66413113&form-id=3&field-id=1&hash=41bb2215be098a3e0cec6f8d294dc1b36a22b9204bc2566294ed2e7c56b20305","","2022-07-06","","Adrienne","","Blows","","adrienneblows@hotmail.com","(021) 296-5171","Stella Blows","1/107 Taylors Road","Mt Albert","Auckland","Mt Albert","","","","28","2022-07-06 11:31:27","2022-07-05 23:31:27","https://goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Linux; Android 12; SM-G988B Build/SP1A.210812.016; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.70 Mobile Safari/537.36 EdgW/1.0","172.68.210.25","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/28/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62c0bdfa32cf79.13628927&form-id=3&field-id=1&hash=98f77c6b8498e390689018ee1d0dc63e5c8a0ccfadd23a7c3dbd6932fd3d6e0d","","2022-07-02","","Renee","","Richards-Berry","","reneeberryrenee@gmail.com","(027) 534-2790","Frankie Richards-Berry","66 Fourth Ave","Kingsland","Auckland 1021","","","","","25","2022-07-03 09:51:54","2022-07-02 21:51:54","https://goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (iPhone; CPU iPhone OS 15_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/15.5 Mobile/15E148 Safari/604.1","172.69.62.73","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/25/"
+"Checked","I agree that I have fully read and understood the terms and conditions","","https://onboarding.goodwalk.co.nz/index.php?gf-signature=62bb6d456d0595.78626579&form-id=3&field-id=1&hash=1df30f89b71b90ec341a48975474708e25fbe822f939e4b2f73fa959a94a0dd2","","2022-06-29","","Kim","","Jenkinson","","kimajenkinson@gmail.com","(027) 449-0005","Ted Jenkinson","61 Aranui Road,","","Auckland","Mt Wellington","","","","23","2022-06-29 09:06:13","2022-06-28 21:06:13","https://goodwalk.co.nz/contract/","","","","","","Mozilla/5.0 (Windows NT 10.0; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/102.0.0.0 Safari/537.36","202.3.88.174","https://onboarding.goodwalk.co.nz/pdf/62b7e36382d03/23/"

logs/mail-api.log

@@ -0,0 +1,129 @@
+18/05/2026 19:34:38 New Zealand Standard Time INFO     mail-api: Logging initialised → console=INFO, file=logs\mail-api.log (DEBUG, rotating)
+18/05/2026 19:34:38 New Zealand Standard Time INFO     mail-api: Mail API config: version='unknown' timezone='system-default' from='GoodWalk <bookings@goodwalk.co.nz>' reply_to='aless@goodwalk.co.nz' owner='info@goodwalk.co.nz' owner_bcc='' client_bcc='' general_enquiries=False max_attempts=3 form_min=1s form_max=7200s rate_window=900s per_ip=50 per_email=50 min_interval=1s
+18/05/2026 19:34:38 New Zealand Standard Time INFO     mail-api: Auth: loaded 2 allowed email(s)
+18/05/2026 19:34:38 New Zealand Standard Time INFO     mail-api: Startup test email skipped: OWNER_BCC is not set to a real address
+18/05/2026 19:34:41 New Zealand Standard Time INFO     mail-api: [ab4f9aaf] auth: code issued for email=info@goodwalk.co.nz
+18/05/2026 19:34:41 New Zealand Standard Time WARNING  mail-api: [DEV] auth code for info@goodwalk.co.nz: 625809
+18/05/2026 19:34:41 New Zealand Standard Time INFO     mail-api: [ab4f9aaf] POST /auth/request-code → 200 (3ms)
+18/05/2026 19:34:47 New Zealand Standard Time INFO     mail-api: [a5564b23] auth: session created for email=info@goodwalk.co.nz
+18/05/2026 19:34:47 New Zealand Standard Time INFO     mail-api: [a5564b23] POST /auth/verify-code → 200 (1ms)
+18/05/2026 19:34:47 New Zealand Standard Time INFO     mail-api: [f0a2b1fe] GET /auth/verify → 200 (0ms)
+18/05/2026 19:35:42 New Zealand Standard Time INFO     mail-api: [c3a5a829] GET /auth/verify → 200 (0ms)
+18/05/2026 19:35:42 New Zealand Standard Time INFO     mail-api: [0bd54996] GET /owner/pending-onboarding → 200 (1ms)
+18/05/2026 19:35:43 New Zealand Standard Time INFO     mail-api: [ce90270c] GET /auth/verify → 200 (1ms)
+18/05/2026 19:35:43 New Zealand Standard Time INFO     mail-api: [d3d6a292] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:35:52 New Zealand Standard Time INFO     mail-api: [758551a5] POST /auth/logout → 200 (0ms)
+18/05/2026 19:35:55 New Zealand Standard Time INFO     mail-api: [901ce77f] auth: code issued for email=info@goodwalk.co.nz
+18/05/2026 19:35:55 New Zealand Standard Time WARNING  mail-api: [DEV] auth code for info@goodwalk.co.nz: 166556
+18/05/2026 19:35:55 New Zealand Standard Time INFO     mail-api: [901ce77f] POST /auth/request-code → 200 (1ms)
+18/05/2026 19:36:04 New Zealand Standard Time INFO     mail-api: [0f092606] auth: session created for email=info@goodwalk.co.nz
+18/05/2026 19:36:04 New Zealand Standard Time INFO     mail-api: [0f092606] POST /auth/verify-code → 200 (1ms)
+18/05/2026 19:36:04 New Zealand Standard Time INFO     mail-api: [2c504fc8] GET /auth/verify → 200 (0ms)
+18/05/2026 19:36:04 New Zealand Standard Time INFO     mail-api: [5f742030] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:36:05 New Zealand Standard Time INFO     mail-api: [01546195] GET /auth/verify → 200 (0ms)
+18/05/2026 19:36:05 New Zealand Standard Time INFO     mail-api: [6c10de94] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:36:20 New Zealand Standard Time INFO     mail-api: [8740c583] GET /auth/verify → 200 (0ms)
+18/05/2026 19:36:20 New Zealand Standard Time INFO     mail-api: [d8025471] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:36:21 New Zealand Standard Time INFO     mail-api: [c45f3685] GET /auth/verify → 200 (1ms)
+18/05/2026 19:36:21 New Zealand Standard Time INFO     mail-api: [2f8d224d] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:36:33 New Zealand Standard Time INFO     mail-api: [48041b64] GET /auth/verify → 200 (0ms)
+18/05/2026 19:36:33 New Zealand Standard Time INFO     mail-api: [d3946240] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:36:34 New Zealand Standard Time INFO     mail-api: [41be2531] GET /auth/verify → 200 (0ms)
+18/05/2026 19:36:34 New Zealand Standard Time INFO     mail-api: [02357a33] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:36:50 New Zealand Standard Time INFO     mail-api: [b579012f] GET /auth/verify → 200 (0ms)
+18/05/2026 19:36:50 New Zealand Standard Time INFO     mail-api: [14ac39b2] GET /owner/pending-onboarding → 200 (0ms)
+18/05/2026 19:36:50 New Zealand Standard Time INFO     mail-api: [01acd4c8] GET /auth/verify → 200 (0ms)
+18/05/2026 19:36:50 New Zealand Standard Time INFO     mail-api: [9a3b3304] GET /owner/pending-onboarding → 200 (0ms)
+19/05/2026 06:05:18 New Zealand Standard Time INFO     mail-api: Logging initialised → console=INFO, file=logs\mail-api.log (DEBUG, rotating)
+19/05/2026 06:05:18 New Zealand Standard Time INFO     mail-api: Mail API config: version='unknown' timezone='system-default' from='GoodWalk <bookings@goodwalk.co.nz>' reply_to='aless@goodwalk.co.nz' owner='info@goodwalk.co.nz' owner_bcc='' client_bcc='' general_enquiries=False max_attempts=3 form_min=1s form_max=7200s rate_window=900s per_ip=50 per_email=50 min_interval=1s
+19/05/2026 06:05:18 New Zealand Standard Time INFO     mail-api: Auth: loaded 1 allowed email(s)
+19/05/2026 06:05:18 New Zealand Standard Time INFO     mail-api: Startup test email skipped: OWNER_BCC is not set to a real address
+19/05/2026 11:08:15 New Zealand Standard Time INFO     mail-api: Logging initialised → console=INFO, file=logs\mail-api.log (DEBUG, rotating)
+19/05/2026 11:08:15 New Zealand Standard Time INFO     mail-api: Mail API config: version='unknown' timezone='system-default' from='GoodWalk <bookings@goodwalk.co.nz>' reply_to='aless@goodwalk.co.nz' owner='info@goodwalk.co.nz' cp_admins=['info@goodwalk.co.nz'] owner_bcc='' client_bcc='' general_enquiries=False max_attempts=3 form_min=1s form_max=7200s rate_window=900s per_ip=50 per_email=50 min_interval=1s
+19/05/2026 11:08:15 New Zealand Standard Time INFO     mail-api: Auth: loaded 1 allowed email(s)
+19/05/2026 11:08:15 New Zealand Standard Time INFO     mail-api: Startup test email skipped: OWNER_BCC is not set to a real address
+19/05/2026 11:28:27 New Zealand Standard Time INFO     mail-api: Logging initialised → console=INFO, file=logs\mail-api.log (DEBUG, rotating)
+19/05/2026 11:28:27 New Zealand Standard Time INFO     mail-api: Mail API config: version='unknown' timezone='system-default' from='GoodWalk <bookings@goodwalk.co.nz>' reply_to='aless@goodwalk.co.nz' owner='info@goodwalk.co.nz' cp_admins=['info@goodwalk.co.nz'] owner_bcc='' client_bcc='' general_enquiries=False max_attempts=3 form_min=1s form_max=7200s rate_window=900s per_ip=50 per_email=50 min_interval=1s send_timeout=20s
+19/05/2026 11:28:27 New Zealand Standard Time INFO     mail-api: Auth: loaded 1 allowed email(s)
+19/05/2026 11:28:28 New Zealand Standard Time INFO     mail-api: Startup test email skipped: OWNER_BCC is not set to a real address
+19/05/2026 11:28:34 New Zealand Standard Time INFO     mail-api: Logging initialised → console=INFO, file=logs\mail-api.log (DEBUG, rotating)
+19/05/2026 11:28:34 New Zealand Standard Time INFO     mail-api: Mail API config: version='unknown' timezone='system-default' from='GoodWalk <bookings@goodwalk.co.nz>' reply_to='aless@goodwalk.co.nz' owner='info@goodwalk.co.nz' cp_admins=['info@goodwalk.co.nz'] owner_bcc='' client_bcc='' general_enquiries=False max_attempts=3 form_min=1s form_max=7200s rate_window=900s per_ip=50 per_email=50 min_interval=1s send_timeout=20s
+19/05/2026 11:28:34 New Zealand Standard Time INFO     mail-api: Auth: loaded 1 allowed email(s)
+19/05/2026 11:28:34 New Zealand Standard Time INFO     mail-api: Startup test email skipped: OWNER_BCC is not set to a real address
+19/05/2026 11:36:54 New Zealand Standard Time INFO     mail-api: Logging initialised → console=INFO, file=logs\mail-api.log (DEBUG, rotating)
+19/05/2026 11:36:54 New Zealand Standard Time INFO     mail-api: Mail API config: version='unknown' timezone='system-default' from='GoodWalk <bookings@goodwalk.co.nz>' reply_to='aless@goodwalk.co.nz' owner='info@goodwalk.co.nz' cp_admins=['info@goodwalk.co.nz'] owner_bcc='' client_bcc='' general_enquiries=False max_attempts=3 form_min=1s form_max=7200s rate_window=900s per_ip=50 per_email=50 min_interval=1s send_timeout=20s
+19/05/2026 11:36:54 New Zealand Standard Time INFO     mail-api: Auth: loaded 1 allowed email(s)
+19/05/2026 11:36:55 New Zealand Standard Time INFO     mail-api: Startup test email skipped: OWNER_BCC is not set to a real address
+19/05/2026 11:37:03 New Zealand Standard Time INFO     mail-api: Logging initialised → console=INFO, file=logs\mail-api.log (DEBUG, rotating)
+19/05/2026 11:37:03 New Zealand Standard Time INFO     mail-api: Mail API config: version='unknown' timezone='system-default' from='GoodWalk <bookings@goodwalk.co.nz>' reply_to='aless@goodwalk.co.nz' owner='info@goodwalk.co.nz' cp_admins=['info@goodwalk.co.nz'] owner_bcc='' client_bcc='' general_enquiries=False max_attempts=3 form_min=1s form_max=7200s rate_window=900s per_ip=50 per_email=50 min_interval=1s send_timeout=20s
+19/05/2026 11:37:03 New Zealand Standard Time INFO     mail-api: Auth: loaded 1 allowed email(s)
+19/05/2026 11:37:03 New Zealand Standard Time INFO     mail-api: Startup test email skipped: OWNER_BCC is not set to a real address
+19/05/2026 11:53:00 New Zealand Standard Time INFO     mail-api: [664ade9a] auth: code issued for email=info@goodwalk.co.nz
+19/05/2026 11:53:00 New Zealand Standard Time WARNING  mail-api: [DEV] auth code for info@goodwalk.co.nz: 200354
+19/05/2026 11:53:00 New Zealand Standard Time INFO     mail-api: [664ade9a] POST /auth/request-code → 200 (4ms)
+19/05/2026 11:54:09 New Zealand Standard Time INFO     mail-api: [89885efc] auth: code issued for email=info@goodwalk.co.nz
+19/05/2026 11:54:09 New Zealand Standard Time WARNING  mail-api: [DEV] auth code for info@goodwalk.co.nz: 672952
+19/05/2026 11:54:09 New Zealand Standard Time INFO     mail-api: [89885efc] POST /auth/request-code → 200 (1ms)
+19/05/2026 11:54:17 New Zealand Standard Time INFO     mail-api: [a8f63301] auth: session created for email=info@goodwalk.co.nz
+19/05/2026 11:54:17 New Zealand Standard Time INFO     mail-api: [a8f63301] POST /auth/verify-code → 200 (1ms)
+19/05/2026 11:54:17 New Zealand Standard Time INFO     mail-api: [a55d43ec] GET /auth/verify → 200 (1ms)
+19/05/2026 11:54:22 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 11:54:22 New Zealand Standard Time INFO     mail-api: [4f6216a6] POST /auth/save-draft → 200 (12ms)
+19/05/2026 11:54:30 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 11:54:30 New Zealand Standard Time INFO     mail-api: [8e9fc8f9] POST /auth/save-draft → 200 (2ms)
+19/05/2026 11:54:40 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 11:54:40 New Zealand Standard Time INFO     mail-api: [3664fac8] POST /auth/save-draft → 200 (2ms)
+19/05/2026 11:54:54 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 11:54:54 New Zealand Standard Time INFO     mail-api: [44f478bd] POST /auth/save-draft → 200 (2ms)
+19/05/2026 11:55:30 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 11:55:30 New Zealand Standard Time INFO     mail-api: [2f362178] POST /auth/save-draft → 200 (2ms)
+19/05/2026 11:58:50 New Zealand Standard Time INFO     mail-api: [f6201361] GET /auth/verify → 200 (1ms)
+19/05/2026 11:59:10 New Zealand Standard Time INFO     mail-api: [2009256f] GET /auth/verify → 200 (0ms)
+19/05/2026 11:59:12 New Zealand Standard Time INFO     mail-api: [586443ba] GET /auth/verify → 200 (0ms)
+19/05/2026 11:59:23 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 11:59:23 New Zealand Standard Time INFO     mail-api: [3d4c66fa] POST /auth/save-draft → 200 (2ms)
+19/05/2026 11:59:35 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 11:59:35 New Zealand Standard Time INFO     mail-api: [f3254bc3] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:00:04 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:00:04 New Zealand Standard Time INFO     mail-api: [536cbb34] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:00:24 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:00:24 New Zealand Standard Time INFO     mail-api: [9eeeab2a] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:00:46 New Zealand Standard Time INFO     mail-api: [210b3442] GET /auth/verify → 200 (0ms)
+19/05/2026 12:02:08 New Zealand Standard Time INFO     mail-api: [8036af11] GET /auth/verify → 200 (0ms)
+19/05/2026 12:02:10 New Zealand Standard Time INFO     mail-api: [5d6362f3] GET /auth/verify → 200 (0ms)
+19/05/2026 12:02:49 New Zealand Standard Time INFO     mail-api: [f7be21d6] GET /auth/verify → 200 (1ms)
+19/05/2026 12:03:05 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:03:05 New Zealand Standard Time INFO     mail-api: [b94d0e50] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:03:20 New Zealand Standard Time INFO     mail-api: [b7cdc5fc] GET /auth/verify → 200 (0ms)
+19/05/2026 12:03:33 New Zealand Standard Time INFO     mail-api: [e2f2cafc] GET /auth/verify → 200 (1ms)
+19/05/2026 12:03:41 New Zealand Standard Time INFO     mail-api: [9d174f3c] GET /auth/verify → 200 (0ms)
+19/05/2026 12:03:49 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:03:49 New Zealand Standard Time INFO     mail-api: [bf06d193] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:04:23 New Zealand Standard Time INFO     mail-api: [0d971ecb] GET /auth/verify → 200 (0ms)
+19/05/2026 12:04:29 New Zealand Standard Time INFO     mail-api: [0ac2045c] GET /auth/verify → 200 (0ms)
+19/05/2026 12:04:53 New Zealand Standard Time INFO     mail-api: [f53afe82] GET /auth/verify → 200 (1ms)
+19/05/2026 12:05:04 New Zealand Standard Time INFO     mail-api: [a8af4e31] GET /auth/verify → 200 (1ms)
+19/05/2026 12:05:09 New Zealand Standard Time INFO     mail-api: [72b6b2a6] GET /auth/verify → 200 (0ms)
+19/05/2026 12:05:21 New Zealand Standard Time INFO     mail-api: [e2489ceb] GET /auth/verify → 200 (0ms)
+19/05/2026 12:05:31 New Zealand Standard Time INFO     mail-api: [68abdad1] GET /auth/verify → 200 (0ms)
+19/05/2026 12:05:37 New Zealand Standard Time INFO     mail-api: [b878ea5f] GET /auth/verify → 200 (0ms)
+19/05/2026 12:05:48 New Zealand Standard Time INFO     mail-api: [8dc7536f] GET /auth/verify → 200 (0ms)
+19/05/2026 12:07:50 New Zealand Standard Time INFO     mail-api: [1631f302] GET /auth/verify → 200 (0ms)
+19/05/2026 12:08:05 New Zealand Standard Time INFO     mail-api: [864b59cf] GET /auth/verify → 200 (0ms)
+19/05/2026 12:09:31 New Zealand Standard Time INFO     mail-api: [d7044384] GET /auth/verify → 200 (0ms)
+19/05/2026 12:09:47 New Zealand Standard Time INFO     mail-api: [5db32466] GET /auth/verify → 200 (0ms)
+19/05/2026 12:09:51 New Zealand Standard Time INFO     mail-api: [f4ba7f01] GET /auth/verify → 200 (0ms)
+19/05/2026 12:11:04 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:11:04 New Zealand Standard Time INFO     mail-api: [c08fe213] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:11:11 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:11:11 New Zealand Standard Time INFO     mail-api: [54224bbc] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:11:18 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:11:18 New Zealand Standard Time INFO     mail-api: [7b3c3b07] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:11:34 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:11:34 New Zealand Standard Time INFO     mail-api: [78a70cba] POST /auth/save-draft → 200 (2ms)
+19/05/2026 12:29:54 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:29:54 New Zealand Standard Time INFO     mail-api: Draft saved: email=info@goodwalk.co.nz form=onboarding
+19/05/2026 12:29:54 New Zealand Standard Time INFO     mail-api: [36fcde7c] POST /auth/save-draft → 200 (3ms)
+19/05/2026 12:29:54 New Zealand Standard Time INFO     mail-api: [dcc57378] POST /auth/save-draft → 200 (4ms)
+19/05/2026 12:29:54 New Zealand Standard Time INFO     mail-api: [0f97ff9b] POST /auth/logout → 200 (1ms)
+19/05/2026 12:29:54 New Zealand Standard Time INFO     mail-api: [ab3757e1] POST /auth/logout → 200 (0ms)

mail-api/Dockerfile

@@ -1,4 +1,4 @@
-ARG APP_VERSION=4.0.2
+ARG APP_VERSION=4.0.1
 
 FROM python:3.12-slim
 ARG APP_VERSION
@@ -10,10 +10,27 @@ LABEL org.opencontainers.image.version="${APP_VERSION}"
 
 COPY requirements.txt .
 RUN apt-get update \
-    && apt-get install -y --no-install-recommends tzdata \
+    && apt-get install -y --no-install-recommends \
+       tzdata \
+       libpango-1.0-0 \
+       libpangoft2-1.0-0 \
+       libharfbuzz0b \
+       libfribidi0 \
+       libcairo2 \
+       shared-mime-info \
+       fonts-dejavu-core \
+       fonts-liberation \
     && rm -rf /var/lib/apt/lists/*
 RUN pip install --no-cache-dir -r requirements.txt
 
-COPY main.py .
+COPY main.py db.py ./
+COPY mail_api ./mail_api
+
+# Legacy clients seed, generated by scripts/build-legacy-seed.mjs (called from
+# deploy.ps1). Lives OUTSIDE the data volume so every deploy carries a fresh
+# copy. The mail-api merges this on boot, add-only — it never overwrites a
+# live entry. Must always be present in the build context; for local dev run
+# `node scripts/build-legacy-seed.mjs` once, or `echo {} > legacy-clients-seed.json`.
+COPY legacy-clients-seed.json /app/legacy-clients-seed.json
 
 CMD ["uvicorn", "main:app", "--host", "0.0.0.0", "--port", "8000"]

mail-api/data/allowed_emails.json

@@ -0,0 +1,6 @@
+{
+  "emails": [
+    "mattcohen0@gmail.com",
+    "test@test.com"
+  ]
+}

mail-api/data/client_profiles.json

@@ -0,0 +1,29 @@
+{
+  "mattcohen0@gmail.com": {
+    "fullName": "Matt Test",
+    "phone": "02124347477",
+    "dogName": "Geoffrey",
+    "welcomePackSentAt": "2026-05-19T22:59:53",
+    "welcomePackOffer": {
+      "serviceType": "test",
+      "priceDetails": "45",
+      "startDate": "2026-05-18",
+      "sentAt": "2026-05-19T22:59:53"
+    }
+  },
+  "natalie@desseinparke.com": {
+    "fullName": "Natalie Parke",
+    "phone": "021616200",
+    "dogName": "Ziggy"
+  },
+  "test@test.com": {
+    "fullName": "test test",
+    "phone": "test@test.com",
+    "address": "test@test.com",
+    "dogName": "X",
+    "dogBreed": "H",
+    "dogAge": "2026-05-18",
+    "onboardingCompleted": true,
+    "birthdayAutoSend": false
+  }
+}

mail-api/data/drafts.json

@@ -0,0 +1,57 @@
+{
+  "mattcohen0@gmail.com": {
+    "onboarding": {
+      "currentStep": 5,
+      "ownerFirstName": "test",
+      "ownerLastName": "test",
+      "email": "test@test.com",
+      "phone": "test@test.com",
+      "address": "test@test.com",
+      "dogName": "test@test.com",
+      "dogLastName": "test@test.com",
+      "dogBreed": "test@test.com",
+      "dogDateOfBirth": "2026-05-18",
+      "servicesNeeded": [
+        "Tiny Gang Pack Walks"
+      ],
+      "temperament": "test",
+      "accessInstructions": "01",
+      "vetName": "test",
+      "vetAddress": "test",
+      "vetPhone": "test",
+      "emergencyContactName": "test",
+      "emergencyContactPhone": "test",
+      "isVaccinated": "no",
+      "hasFoodAllergies": "no",
+      "foodAllergiesDetail": "",
+      "hasEnvAllergies": "no",
+      "envAllergiesDetail": "",
+      "onSpecialDiet": "no",
+      "specialDietDetail": "",
+      "onMedication": "no",
+      "medicationDetail": "",
+      "wellSocialised": "",
+      "dogsInteractedWeekly": "",
+      "visitsBeach": "yes",
+      "visitsDogParks": "no",
+      "dogParksFrequency": "",
+      "biteHistory": "no",
+      "reactiveToDogs": "no",
+      "reactiveToAnimals": "no",
+      "reactiveToChildren": "no",
+      "reactiveToPeople": "no",
+      "isDesexed": "no",
+      "isRegistered": "yes",
+      "leashTrained": "yes",
+      "recallRating": 5,
+      "ranAwayBefore": "yes",
+      "carBehaviour": "test",
+      "knownCommands": "test",
+      "additionalNotes": "",
+      "socialMediaAccount": "",
+      "howDidYouHear": "",
+      "emergencyVetConsent": false,
+      "termsAccepted": false
+    }
+  }
+}

mail-api/db.py

@@ -0,0 +1,366 @@
+"""Postgres-backed key/value persistence for mail-api admin state.
+
+The mail-api historically stored client_profiles / allowed_emails / drafts
+as JSON files on a Docker volume. This module lets the same data live in
+the shared Goodwalk postgres database so the admin dashboard at
+admin.goodwalk.co.nz reads from a real database instead of a per-container
+JSON file. JSON files remain as a development/local fallback and as the
+seed source for the initial postgres migration.
+"""
+
+from __future__ import annotations
+
+import asyncio
+import json
+import logging
+import os
+from typing import Any
+
+try:
+    import asyncpg
+except Exception:  # pragma: no cover - asyncpg is optional in dev
+    asyncpg = None  # type: ignore[assignment]
+
+
+logger = logging.getLogger("mail-api.db")
+
+_pool: Any = None
+_pool_lock = asyncio.Lock()
+_schema_lock = asyncio.Lock()
+_schema_ensured = False
+
+
+def database_url() -> str:
+    return (os.environ.get("DATABASE_URL", "") or "").strip()
+
+
+def is_enabled() -> bool:
+    return bool(database_url()) and asyncpg is not None
+
+
+async def get_pool() -> Any:
+    """Return a lazily-initialised asyncpg pool, or None when DB is disabled."""
+    global _pool
+    if not is_enabled():
+        return None
+    if _pool is not None:
+        return _pool
+    async with _pool_lock:
+        if _pool is None:
+            try:
+                _pool = await asyncpg.create_pool(
+                    dsn=database_url(),
+                    min_size=1,
+                    max_size=4,
+                    command_timeout=10,
+                )
+                logger.info("Postgres pool ready for admin_kv persistence")
+            except Exception as exc:
+                logger.warning("Postgres pool init failed (%s); falling back to JSON only", exc)
+                return None
+    return _pool
+
+
+async def _ensure_schema() -> None:
+    global _schema_ensured
+    if _schema_ensured:
+        return
+    pool = await get_pool()
+    if pool is None:
+        return
+    async with _schema_lock:
+        if _schema_ensured:
+            return
+        async with pool.acquire() as conn:
+            await conn.execute(
+                """
+                create table if not exists admin_kv (
+                  key text primary key,
+                  value jsonb not null,
+                  updated_at timestamptz not null default now()
+                );
+
+                create table if not exists events (
+                  id bigserial primary key,
+                  created_at timestamptz not null default now(),
+                  request_id text,
+                  event_type text not null,
+                  actor_email text,
+                  ip text,
+                  status text,
+                  detail jsonb
+                );
+                create index if not exists events_created_at_idx on events (created_at desc);
+                create index if not exists events_event_type_idx on events (event_type);
+                create index if not exists events_actor_email_idx on events (actor_email);
+
+                create table if not exists submissions (
+                  id bigserial primary key,
+                  created_at timestamptz not null default now(),
+                  request_id text,
+                  kind text not null,
+                  email text not null,
+                  full_name text,
+                  phone text,
+                  ip text,
+                  payload jsonb not null
+                );
+                create index if not exists submissions_created_at_idx on submissions (created_at desc);
+                create index if not exists submissions_email_idx on submissions (email);
+                create index if not exists submissions_kind_idx on submissions (kind);
+                """
+            )
+        _schema_ensured = True
+
+
+async def record_event(
+    *,
+    event_type: str,
+    request_id: str | None = None,
+    actor_email: str | None = None,
+    ip: str | None = None,
+    status: str | None = None,
+    detail: dict | None = None,
+) -> None:
+    """Append a single business event to the events table. Best-effort:
+    failures are logged and swallowed so they never block request handling."""
+    try:
+        pool = await get_pool()
+        if pool is None:
+            return
+        await _ensure_schema()
+        payload = json.dumps(detail or {})
+        async with pool.acquire() as conn:
+            await conn.execute(
+                """
+                insert into events (request_id, event_type, actor_email, ip, status, detail)
+                values ($1, $2, $3, $4, $5, $6::jsonb)
+                """,
+                request_id, event_type, actor_email, ip, status, payload,
+            )
+    except Exception as exc:
+        logger.warning("record_event(%s) failed: %s", event_type, exc)
+
+
+async def record_submission(
+    *,
+    kind: str,
+    email: str,
+    full_name: str | None,
+    phone: str | None,
+    ip: str | None,
+    request_id: str | None,
+    payload: dict,
+) -> None:
+    """Persist a contact-form submission (booking / onboarding / contract)."""
+    try:
+        pool = await get_pool()
+        if pool is None:
+            return
+        await _ensure_schema()
+        async with pool.acquire() as conn:
+            await conn.execute(
+                """
+                insert into submissions (request_id, kind, email, full_name, phone, ip, payload)
+                values ($1, $2, $3, $4, $5, $6, $7::jsonb)
+                """,
+                request_id, kind, email, full_name, phone, ip, json.dumps(payload),
+            )
+    except Exception as exc:
+        logger.warning("record_submission(%s) failed: %s", kind, exc)
+
+
+async def list_events(
+    *,
+    limit: int = 100,
+    before_id: int | None = None,
+    event_type: str | None = None,
+    actor_email: str | None = None,
+) -> list[dict]:
+    pool = await get_pool()
+    if pool is None:
+        return []
+    await _ensure_schema()
+    clauses: list[str] = []
+    params: list[Any] = []
+    if before_id is not None:
+        params.append(before_id)
+        clauses.append(f"id < ${len(params)}")
+    if event_type:
+        params.append(event_type)
+        clauses.append(f"event_type = ${len(params)}")
+    if actor_email:
+        params.append(actor_email.strip().lower())
+        clauses.append(f"actor_email = ${len(params)}")
+    where = ("where " + " and ".join(clauses)) if clauses else ""
+    params.append(max(1, min(500, limit)))
+    sql = (
+        f"select id, created_at, request_id, event_type, actor_email, ip, status, detail "
+        f"from events {where} order by id desc limit ${len(params)}"
+    )
+    async with pool.acquire() as conn:
+        rows = await conn.fetch(sql, *params)
+    return [
+        {
+            "id": r["id"],
+            "createdAt": r["created_at"].isoformat() if r["created_at"] else None,
+            "requestId": r["request_id"],
+            "eventType": r["event_type"],
+            "actorEmail": r["actor_email"],
+            "ip": r["ip"],
+            "status": r["status"],
+            "detail": (json.loads(r["detail"]) if isinstance(r["detail"], (str, bytes, bytearray)) else r["detail"]) or {},
+        }
+        for r in rows
+    ]
+
+
+async def list_submissions(
+    *,
+    limit: int = 100,
+    before_id: int | None = None,
+    kind: str | None = None,
+    email: str | None = None,
+) -> list[dict]:
+    pool = await get_pool()
+    if pool is None:
+        return []
+    await _ensure_schema()
+    clauses: list[str] = []
+    params: list[Any] = []
+    if before_id is not None:
+        params.append(before_id)
+        clauses.append(f"id < ${len(params)}")
+    if kind:
+        params.append(kind)
+        clauses.append(f"kind = ${len(params)}")
+    if email:
+        params.append(email.strip().lower())
+        clauses.append(f"email = ${len(params)}")
+    where = ("where " + " and ".join(clauses)) if clauses else ""
+    params.append(max(1, min(500, limit)))
+    sql = (
+        f"select id, created_at, request_id, kind, email, full_name, phone, ip, payload "
+        f"from submissions {where} order by id desc limit ${len(params)}"
+    )
+    async with pool.acquire() as conn:
+        rows = await conn.fetch(sql, *params)
+    return [
+        {
+            "id": r["id"],
+            "createdAt": r["created_at"].isoformat() if r["created_at"] else None,
+            "requestId": r["request_id"],
+            "kind": r["kind"],
+            "email": r["email"],
+            "fullName": r["full_name"],
+            "phone": r["phone"],
+            "ip": r["ip"],
+            "payload": (json.loads(r["payload"]) if isinstance(r["payload"], (str, bytes, bytearray)) else r["payload"]) or {},
+        }
+        for r in rows
+    ]
+
+
+async def get_kv(key: str) -> Any | None:
+    pool = await get_pool()
+    if pool is None:
+        return None
+    await _ensure_schema()
+    async with pool.acquire() as conn:
+        row = await conn.fetchrow("select value from admin_kv where key = $1", key)
+        if not row:
+            return None
+        raw = row["value"]
+        # asyncpg returns jsonb as a Python str; parse to native value.
+        if isinstance(raw, (dict, list)):
+            return raw
+        if isinstance(raw, (bytes, bytearray)):
+            raw = raw.decode("utf-8")
+        try:
+            return json.loads(raw)
+        except Exception:
+            return None
+
+
+async def set_kv(key: str, value: Any) -> bool:
+    pool = await get_pool()
+    if pool is None:
+        return False
+    await _ensure_schema()
+    payload = json.dumps(value)
+    async with pool.acquire() as conn:
+        await conn.execute(
+            """
+            insert into admin_kv (key, value, updated_at)
+            values ($1, $2::jsonb, now())
+            on conflict (key) do update
+              set value = excluded.value,
+                  updated_at = excluded.updated_at
+            """,
+            key,
+            payload,
+        )
+    return True
+
+
+async def get_submission_journey(email: str) -> dict | None:
+    """Return the most recent submission_journeys row for the given email, or
+    None when no journey was promoted (or DB is off). The table is owned by
+    the SvelteKit app — see src/routes/api/track/promote — but the mail-api
+    reads it here so the owner dashboard's enquiry view can render it
+    alongside the booking record."""
+    pool = await get_pool()
+    if pool is None:
+        return None
+    normalized = (email or "").strip().lower()
+    if not normalized:
+        return None
+    try:
+        async with pool.acquire() as conn:
+            row = await conn.fetchrow(
+                """
+                select id, anon_id, events, client_events, created_at
+                  from submission_journeys
+                 where email = $1
+                 order by created_at desc
+                 limit 1
+                """,
+                normalized,
+            )
+    except Exception as exc:
+        # Table may not exist yet in environments where the new init script
+        # hasn't run. Don't break the enquiry view over it.
+        logger.warning("submission_journeys read failed: %s", exc)
+        return None
+    if not row:
+        return None
+
+    def _parse(value: Any) -> Any:
+        if isinstance(value, (list, dict)):
+            return value
+        if isinstance(value, (bytes, bytearray)):
+            value = value.decode("utf-8")
+        try:
+            return json.loads(value) if value else []
+        except Exception:
+            return []
+
+    return {
+        "id": row["id"],
+        "anonId": row["anon_id"],
+        "events": _parse(row["events"]),
+        "clientEvents": _parse(row["client_events"]),
+        "createdAt": row["created_at"].isoformat() if row["created_at"] else None,
+    }
+
+
+async def has_any_value() -> bool:
+    """Return True if admin_kv already has any rows. Used to decide whether
+    to seed from JSON files on first boot."""
+    pool = await get_pool()
+    if pool is None:
+        return False
+    await _ensure_schema()
+    async with pool.acquire() as conn:
+        row = await conn.fetchrow("select 1 from admin_kv limit 1")
+        return row is not None

mail-api/mail_api/__init__.py

@@ -0,0 +1 @@
+"""Mail API package — split out of the legacy single-file main.py."""

mail-api/mail_api/config.py

@@ -0,0 +1,270 @@
+"""Runtime configuration for the mail API.
+
+Loads environment variables once at import time, validates required values,
+and exposes a frozen :class:`Settings` dataclass plus module-level constants
+for compatibility with code that still imports the legacy names.
+"""
+
+from __future__ import annotations
+
+import logging
+import logging.handlers
+import os
+import re
+import sys
+from dataclasses import dataclass
+from pathlib import Path
+
+import resend
+
+
+# ── Logging ──────────────────────────────────────────────────────────────────
+
+def setup_logging() -> logging.Logger:
+    log_dir = Path(os.environ.get("LOG_DIR", "logs"))
+    log_dir.mkdir(parents=True, exist_ok=True)
+    log_file = log_dir / "mail-api.log"
+
+    fmt = logging.Formatter(
+        "%(asctime)s %(levelname)-8s %(name)s: %(message)s",
+        datefmt="%d/%m/%Y %H:%M:%S %Z",
+    )
+
+    root = logging.getLogger()
+    root.setLevel(logging.DEBUG)
+    for handler in list(root.handlers):
+        root.removeHandler(handler)
+
+    console = logging.StreamHandler(sys.stdout)
+    console.setLevel(logging.INFO)
+    console.setFormatter(fmt)
+    root.addHandler(console)
+
+    rotating = logging.handlers.RotatingFileHandler(
+        log_file, maxBytes=2_000_000, backupCount=5, encoding="utf-8"
+    )
+    rotating.setLevel(logging.DEBUG)
+    rotating.setFormatter(fmt)
+    root.addHandler(rotating)
+
+    log = logging.getLogger("mail-api")
+    log.info("Logging initialised → console=INFO, file=%s (DEBUG, rotating)", log_file)
+    return log
+
+
+logger = setup_logging()
+
+
+# ── Settings ─────────────────────────────────────────────────────────────────
+
+DEV_MODE = os.environ.get("DEV_MODE", "").strip().lower() in {"1", "true", "yes"}
+
+REQUIRED_ENV = {
+    "RESEND_API_KEY": "API key from https://resend.com/api-keys",
+    "OWNER_EMAIL": "Email address that receives new lead notifications",
+}
+
+
+def _parse_email_env_list(*values: str | None) -> list[str]:
+    emails: list[str] = []
+    seen: set[str] = set()
+    for raw in values:
+        if not raw:
+            continue
+        for part in re.split(r"[;,\s]+", raw.strip()):
+            normalized = part.strip().lower()
+            if normalized and normalized not in seen:
+                seen.add(normalized)
+                emails.append(normalized)
+    return emails
+
+
+@dataclass(frozen=True)
+class Settings:
+    resend_api_key: str
+    owner_email: str
+    cp_admin_emails: tuple[str, ...]
+    from_email: str
+    reply_to: str
+    owner_bcc: str
+    client_bcc: str
+    enable_general_enquiries: bool
+    max_attempts: int
+    form_min_seconds: int
+    form_max_seconds: int
+    rate_limit_window_seconds: int
+    rate_limit_max_per_ip: int
+    rate_limit_max_per_email: int
+    rate_limit_min_interval_seconds: int
+    email_send_timeout_seconds: int
+
+
+def _load_settings() -> Settings:
+    if DEV_MODE:
+        owner_email = os.environ.get("OWNER_EMAIL", "dev@localhost").strip().lower()
+        return Settings(
+            resend_api_key=os.environ.get("RESEND_API_KEY", "dev"),
+            owner_email=owner_email,
+            cp_admin_emails=tuple(_parse_email_env_list(
+                owner_email,
+                os.environ.get("SECONDARY_CP_EMAIL"),
+                os.environ.get("SECONDARY_CP_EMAILS"),
+            )),
+            from_email=os.environ.get("FROM_EMAIL", "GoodWalk <info@goodwalk.co.nz>"),
+            reply_to=os.environ.get("REPLY_TO", "info@goodwalk.co.nz"),
+            owner_bcc="",
+            client_bcc="",
+            enable_general_enquiries=False,
+            max_attempts=3,
+            form_min_seconds=1,
+            form_max_seconds=7200,
+            rate_limit_window_seconds=900,
+            rate_limit_max_per_ip=50,
+            rate_limit_max_per_email=50,
+            rate_limit_min_interval_seconds=1,
+            email_send_timeout_seconds=20,
+        )
+
+    missing = [(name, hint) for name, hint in REQUIRED_ENV.items() if not os.environ.get(name)]
+    if missing:
+        lines = [
+            "",
+            "Mail API cannot start — required environment variables are not set:",
+            "",
+        ]
+        for name, hint in missing:
+            lines.append(f"  • {name}  ({hint})")
+        lines += [
+            "",
+            "Set them in your shell and try again. For example, in PowerShell:",
+            "",
+        ]
+        for name, _ in missing:
+            lines.append(f'  $env:{name} = "..."')
+        lines.append("")
+        message = "\n".join(lines)
+        logger.critical("Startup aborted: missing env vars: %s", [n for n, _ in missing])
+        print(message, file=sys.stderr)
+        sys.exit(1)
+
+    owner_email = os.environ["OWNER_EMAIL"].strip().lower()
+    return Settings(
+        resend_api_key=os.environ["RESEND_API_KEY"],
+        owner_email=owner_email,
+        cp_admin_emails=tuple(_parse_email_env_list(
+            owner_email,
+            os.environ.get("SECONDARY_CP_EMAIL"),
+            os.environ.get("SECONDARY_CP_EMAILS"),
+        )),
+        from_email=os.environ.get("FROM_EMAIL", "GoodWalk <info@goodwalk.co.nz>"),
+        reply_to=os.environ.get("REPLY_TO", "info@goodwalk.co.nz"),
+        owner_bcc=os.environ.get("OWNER_BCC", "example@example.com").strip(),
+        client_bcc=os.environ.get("CLIENT_BCC", "").strip(),
+        enable_general_enquiries=os.environ.get("ENABLE_GENERAL_ENQUIRIES", "false").strip().lower()
+            in {"1", "true", "yes", "on", "enabled"},
+        max_attempts=max(1, int(os.environ.get("MAIL_MAX_ATTEMPTS", "3"))),
+        form_min_seconds=max(1, int(os.environ.get("FORM_MIN_SECONDS", "4"))),
+        form_max_seconds=max(60, int(os.environ.get("FORM_MAX_SECONDS", "7200"))),
+        rate_limit_window_seconds=max(60, int(os.environ.get("RATE_LIMIT_WINDOW_SECONDS", "900"))),
+        rate_limit_max_per_ip=max(1, int(os.environ.get("RATE_LIMIT_MAX_PER_IP", "5"))),
+        rate_limit_max_per_email=max(1, int(os.environ.get("RATE_LIMIT_MAX_PER_EMAIL", "3"))),
+        rate_limit_min_interval_seconds=max(1, int(os.environ.get("RATE_LIMIT_MIN_INTERVAL_SECONDS", "20"))),
+        email_send_timeout_seconds=max(5, int(os.environ.get("EMAIL_SEND_TIMEOUT_SECONDS", "20"))),
+    )
+
+
+settings = _load_settings()
+resend.api_key = settings.resend_api_key
+
+APP_VERSION = os.environ.get("APP_VERSION", "unknown")
+AUTH_CODE_TTL_SECONDS = max(60, int(os.environ.get("AUTH_CODE_TTL_SECONDS", "600")))
+AUTH_SESSION_TTL_SECONDS = max(3600, int(os.environ.get("AUTH_SESSION_TTL_SECONDS", str(7 * 24 * 3600))))
+AUTH_CODE_MAX_ATTEMPTS = 5
+AUTH_CODE_REQUESTS_PER_HOUR = 5
+AUTH_IP_MAX_FAILURES = max(3, int(os.environ.get("AUTH_IP_MAX_FAILURES", "10")))
+AUTH_IP_FAILURE_WINDOW = max(60, int(os.environ.get("AUTH_IP_FAILURE_WINDOW", "600")))
+AUTH_IP_BLOCK_DURATION = max(60, int(os.environ.get("AUTH_IP_BLOCK_DURATION", "3600")))
+BIRTHDAY_CHECK_INTERVAL_SECONDS = max(3600, int(os.environ.get("BIRTHDAY_CHECK_INTERVAL_SECONDS", str(12 * 3600))))
+
+
+def _split_csv_env(name: str, default: str) -> tuple[str, ...]:
+    # Treat empty-string env (e.g. compose `${VAR:-}`) the same as "unset" so
+    # an unset compose key falls back to the default, not to an empty allowlist.
+    raw = (os.environ.get(name) or "").strip() or default
+    parts = [p.strip() for p in raw.split(",")]
+    return tuple(p for p in parts if p)
+
+
+CORS_ALLOWED_ORIGINS = _split_csv_env(
+    "CORS_ALLOWED_ORIGINS",
+    "https://goodwalk.co.nz,https://www.goodwalk.co.nz,https://clients.goodwalk.co.nz,https://cp.goodwalk.co.nz",
+)
+TRUSTED_HOSTS = _split_csv_env(
+    "TRUSTED_HOSTS",
+    "goodwalk.co.nz,www.goodwalk.co.nz,clients.goodwalk.co.nz,cp.goodwalk.co.nz,localhost,127.0.0.1",
+)
+# Hard cap on request body size. Signed contracts include a base64 PNG of the
+# signature (~30 KB) plus form fields, so 2 MB is a generous ceiling.
+MAX_REQUEST_BODY_BYTES = max(64 * 1024, int((os.environ.get("MAX_REQUEST_BODY_BYTES") or str(2 * 1024 * 1024)).strip() or str(2 * 1024 * 1024)))
+
+_DATA_DIR = Path(os.environ.get("DATA_DIR", "data"))
+ALLOWED_EMAILS_FILE = _DATA_DIR / "allowed_emails.json"
+CLIENT_PROFILES_FILE = _DATA_DIR / "client_profiles.json"
+DRAFTS_FILE = _DATA_DIR / "drafts.json"
+# Legacy seed lives OUTSIDE the data volume — it's shipped in the image so a
+# fresh deploy always carries the same baked-in copy. On boot the mail-api
+# merges this dict into _client_profiles, adding any emails that aren't
+# already present. It never overwrites a live entry.
+LEGACY_SEED_FILE = Path(
+    os.environ.get("LEGACY_SEED_FILE", "/app/legacy-clients-seed.json")
+)
+
+LOGO_URL = "https://www.goodwalk.co.nz/images/goodwalk-auckland-dog-walking-logo.png"
+
+# ── Legacy module constants (kept for compatibility with the existing main.py) ──
+
+OWNER_EMAIL = settings.owner_email
+CP_ADMIN_EMAILS = set(settings.cp_admin_emails)
+OWNER_BCC = settings.owner_bcc
+CLIENT_BCC = settings.client_bcc
+FROM_EMAIL = settings.from_email
+REPLY_TO = settings.reply_to
+ENABLE_GENERAL_ENQUIRIES = settings.enable_general_enquiries
+MAX_SEND_ATTEMPTS = settings.max_attempts
+FORM_MIN_SECONDS = settings.form_min_seconds
+FORM_MAX_SECONDS = settings.form_max_seconds
+RATE_LIMIT_WINDOW_SECONDS = settings.rate_limit_window_seconds
+RATE_LIMIT_MAX_PER_IP = settings.rate_limit_max_per_ip
+RATE_LIMIT_MAX_PER_EMAIL = settings.rate_limit_max_per_email
+RATE_LIMIT_MIN_INTERVAL_SECONDS = settings.rate_limit_min_interval_seconds
+EMAIL_SEND_TIMEOUT_SECONDS = settings.email_send_timeout_seconds
+
+# Owner-BCC placeholder used by deploy.env.template; treat it as "unset" for the smoke email.
+STARTUP_TEST_RECIPIENT = OWNER_BCC if OWNER_BCC and OWNER_BCC.lower() != "example@example.com" else ""
+
+# Shared secret presented by the deploy script's post-deploy form smoke tests.
+# When set, requests carrying a matching X-Deploy-Smoke header short-circuit the
+# form handlers before any email/db side effects so production submissions stay
+# clean. When unset, the bypass is fully disabled.
+DEPLOY_SMOKE_SECRET = (os.environ.get("DEPLOY_SMOKE_SECRET") or "").strip()
+
+logger.info(
+    "Mail API config: version=%r timezone=%r from=%r reply_to=%r owner=%r cp_admins=%r owner_bcc=%r client_bcc=%r general_enquiries=%r max_attempts=%d form_min=%ss form_max=%ss rate_window=%ss per_ip=%d per_email=%d min_interval=%ss send_timeout=%ss",
+    APP_VERSION,
+    os.environ.get("TZ", "system-default"),
+    FROM_EMAIL,
+    REPLY_TO,
+    OWNER_EMAIL,
+    sorted(CP_ADMIN_EMAILS),
+    OWNER_BCC,
+    CLIENT_BCC,
+    ENABLE_GENERAL_ENQUIRIES,
+    MAX_SEND_ATTEMPTS,
+    FORM_MIN_SECONDS,
+    FORM_MAX_SECONDS,
+    RATE_LIMIT_WINDOW_SECONDS,
+    RATE_LIMIT_MAX_PER_IP,
+    RATE_LIMIT_MAX_PER_EMAIL,
+    RATE_LIMIT_MIN_INTERVAL_SECONDS,
+    EMAIL_SEND_TIMEOUT_SECONDS,
+)

mail-api/mail_api/models.py

@@ -0,0 +1,128 @@
+"""Pydantic request/response models for the mail API."""
+
+from __future__ import annotations
+
+from typing import Any, Literal
+
+from pydantic import BaseModel, EmailStr
+
+
+class BaseSubmission(BaseModel):
+    fullName: str
+    email: EmailStr
+    phone: str
+    website: str = ""
+    formStartedAt: int | None = None
+    visitStartedAt: int | None = None
+    pageEnteredAt: int | None = None
+    firstInteractionAt: int | None = None
+    sendClickedAt: int | None = None
+    referrer: str = ""
+    page: str = ""
+
+
+class BookingSubmission(BaseSubmission):
+    enquiryType: str = "booking"
+    petName: str = ""
+    location: str = ""
+    message: str = ""
+    services: list[str] = []
+    stepChanges: int = 0
+    journey: list[str] = []
+
+
+class OnboardingSubmission(BaseSubmission):
+    address: str
+    dogName: str
+    dogBreed: str
+    dogAge: str = ""
+    servicesNeeded: list[str] = []
+    temperament: str = ""
+    medicalNotes: str = ""
+    accessInstructions: str = ""
+    vetName: str
+    vetPhone: str
+    emergencyContactName: str
+    emergencyContactPhone: str
+    councilRegistrationConfirmed: bool = False
+    vaccinationsConfirmed: bool = False
+    emergencyVetConsent: bool = False
+    termsAccepted: bool = False
+    signatureDataUrl: str
+    submissionSnapshot: dict[str, Any] = {}
+
+
+class WelcomePackEmailRequest(BaseModel):
+    email: EmailStr
+    serviceType: str
+    priceDetails: str
+    startDate: str
+    preview: bool = False
+
+
+class BirthdayEmailRequest(BaseModel):
+    email: EmailStr
+    preview: bool = False
+
+
+class BirthdayAutoSendRequest(BaseModel):
+    email: EmailStr
+    enabled: bool
+
+
+# Client lifecycle status. Soft-delete only — every client stays on file so the
+# history is preserved for future newsletter / retention work.
+ClientLifecycleStatus = Literal["active", "paused", "cancelled", "archived"]
+
+
+class ClientStatusUpdate(BaseModel):
+    email: EmailStr
+    status: ClientLifecycleStatus
+    reason: str = ""
+
+
+class ContractSubmission(BaseSubmission):
+    address: str
+    dogName: str
+    dogBreed: str
+    dogAge: str = ""
+    serviceType: str
+    startDate: str
+    walkFrequency: str = ""
+    additionalNotes: str = ""
+    agreeServiceTerms: bool = False
+    agreeCancellation: bool = False
+    agreePayment: bool = False
+    agreeEmergency: bool = False
+    agreeLiability: bool = False
+    agreeAccuracy: bool = False
+    signatureDataUrl: str
+
+
+class RenderMessageRequest(BaseModel):
+    templateId: str
+    heading: str = ""
+    body: str = ""
+    ctaLabel: str = ""
+    ctaUrl: str = ""
+    subHeading: str = ""
+    highlightText: str = ""
+    signOff: str = ""
+    footerNote: str = ""
+    fontId: str = "system"
+
+
+class SendMessageRequest(BaseModel):
+    templateId: str
+    subject: str
+    heading: str = ""
+    body: str = ""
+    ctaLabel: str = ""
+    ctaUrl: str = ""
+    subHeading: str = ""
+    highlightText: str = ""
+    signOff: str = ""
+    footerNote: str = ""
+    fontId: str = "system"
+    recipients: list[EmailStr] = []
+    preview: bool = False

mail-api/requirements.txt

@@ -2,3 +2,5 @@ fastapi>=0.115
 uvicorn[standard]>=0.32
 resend>=2.0
 pydantic[email]>=2.10
+asyncpg>=0.30
+weasyprint>=63

nginx/goodwalk.co.nz.svelte.conf.example

@@ -14,6 +14,34 @@ server {
     }
 }
 
+server {
+    listen 80;
+    server_name clients.goodwalk.co.nz onboarding.goodwalk.co.nz;
+
+    location /.well-known/acme-challenge/ {
+        root /var/www/certbot;
+        try_files $uri =404;
+    }
+
+    location / {
+        return 301 https://clients.goodwalk.co.nz$request_uri;
+    }
+}
+
+server {
+    listen 80;
+    server_name cp.goodwalk.co.nz admin.goodwalk.co.nz;
+
+    location /.well-known/acme-challenge/ {
+        root /var/www/certbot;
+        try_files $uri =404;
+    }
+
+    location / {
+        return 301 https://cp.goodwalk.co.nz$request_uri;
+    }
+}
+
 server {
     listen 443 ssl;
     server_name goodwalk.co.nz;
@@ -42,6 +70,8 @@ server {
     add_header X-Frame-Options SAMEORIGIN always;
     add_header X-Content-Type-Options nosniff always;
     add_header Referrer-Policy "strict-origin-when-cross-origin" always;
+    add_header Permissions-Policy "geolocation=(), microphone=(), camera=(), payment=()" always;
+    client_max_body_size 2m;
 
     gzip on;
     gzip_vary on;
@@ -85,6 +115,16 @@ server {
         return 404;
     }
 
+    location = /api/health {
+        access_log off;
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        proxy_pass http://$goodwalk_mail_api/health;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_connect_timeout 2s;
+        proxy_read_timeout 5s;
+    }
+
     location /api/submit {
         if (-f /etc/nginx/conf.d/maintenance.flag) {
             return 503;
@@ -116,3 +156,198 @@ server {
         proxy_set_header Connection "upgrade";
     }
 }
+
+server {
+    listen 443 ssl;
+    server_name onboarding.goodwalk.co.nz;
+
+    ssl_certificate     /etc/letsencrypt/live/onboarding.goodwalk.co.nz/fullchain.pem;
+    ssl_certificate_key /etc/letsencrypt/live/onboarding.goodwalk.co.nz/privkey.pem;
+
+    return 301 https://clients.goodwalk.co.nz$request_uri;
+}
+
+server {
+    listen 443 ssl;
+    server_name clients.goodwalk.co.nz;
+
+    ssl_certificate     /etc/letsencrypt/live/clients.goodwalk.co.nz/fullchain.pem;
+    ssl_certificate_key /etc/letsencrypt/live/clients.goodwalk.co.nz/privkey.pem;
+
+    ssl_protocols TLSv1.2 TLSv1.3;
+    ssl_ciphers ECDHE-ECDSA-AES128-GCM-SHA256:ECDHE-RSA-AES128-GCM-SHA256:ECDHE-ECDSA-AES256-GCM-SHA384:ECDHE-RSA-AES256-GCM-SHA384;
+    ssl_prefer_server_ciphers off;
+    ssl_session_cache shared:SSL:10m;
+    ssl_session_timeout 1d;
+    ssl_session_tickets off;
+
+    add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
+    add_header X-Frame-Options SAMEORIGIN always;
+    add_header X-Content-Type-Options nosniff always;
+    add_header Referrer-Policy "strict-origin-when-cross-origin" always;
+    add_header Permissions-Policy "geolocation=(), microphone=(), camera=(), payment=()" always;
+    client_max_body_size 2m;
+
+    gzip on;
+    gzip_vary on;
+    gzip_proxied any;
+    gzip_comp_level 6;
+    gzip_types text/plain text/css text/xml application/json application/javascript application/xml+rss image/svg+xml;
+
+    resolver 127.0.0.11 ipv6=off valid=30s;
+
+    location ~* /\.(git|env|htaccess) {
+        deny all;
+    }
+
+    location = /api/health {
+        access_log off;
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        proxy_pass http://$goodwalk_mail_api/health;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_connect_timeout 2s;
+        proxy_read_timeout 5s;
+    }
+
+    location /api/onboarding-submit {
+        if (-f /etc/nginx/conf.d/maintenance.flag) {
+            return 503;
+        }
+
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        limit_req zone=goodwalk_limit burst=10 nodelay;
+        proxy_pass http://$goodwalk_mail_api/onboarding-submit;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+
+    location /api/contract-submit {
+        if (-f /etc/nginx/conf.d/maintenance.flag) {
+            return 503;
+        }
+
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        limit_req zone=goodwalk_limit burst=10 nodelay;
+        proxy_pass http://$goodwalk_mail_api/contract-submit;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+
+    location /api/auth/ {
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        limit_req zone=goodwalk_limit burst=10 nodelay;
+        rewrite ^/api/auth/(.*)$ /auth/$1 break;
+        proxy_pass http://$goodwalk_mail_api;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+
+    location / {
+        if (-f /etc/nginx/conf.d/maintenance.flag) {
+            return 503;
+        }
+
+        set $goodwalk_frontend goodwalk_svelte_app:3000;
+        proxy_pass http://$goodwalk_frontend;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+        proxy_set_header Upgrade $http_upgrade;
+        proxy_set_header Connection "upgrade";
+    }
+}
+
+server {
+    listen 443 ssl;
+    server_name cp.goodwalk.co.nz;
+
+    ssl_certificate     /etc/letsencrypt/live/cp.goodwalk.co.nz/fullchain.pem;
+    ssl_certificate_key /etc/letsencrypt/live/cp.goodwalk.co.nz/privkey.pem;
+
+    ssl_protocols TLSv1.2 TLSv1.3;
+    ssl_ciphers ECDHE-ECDSA-AES128-GCM-SHA256:ECDHE-RSA-AES128-GCM-SHA256:ECDHE-ECDSA-AES256-GCM-SHA384:ECDHE-RSA-AES256-GCM-SHA384;
+    ssl_prefer_server_ciphers off;
+    ssl_session_cache shared:SSL:10m;
+    ssl_session_timeout 1d;
+    ssl_session_tickets off;
+
+    add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
+    add_header X-Frame-Options DENY always;
+    add_header X-Content-Type-Options nosniff always;
+    add_header Referrer-Policy "no-referrer" always;
+    add_header Permissions-Policy "geolocation=(), microphone=(), camera=(), payment=()" always;
+    add_header X-Robots-Tag "noindex, nofollow" always;
+    client_max_body_size 2m;
+
+    gzip on;
+    gzip_vary on;
+    gzip_proxied any;
+    gzip_comp_level 6;
+    gzip_types text/plain text/css text/xml application/json application/javascript application/xml+rss image/svg+xml;
+
+    resolver 127.0.0.11 ipv6=off valid=30s;
+
+    location ~* /\.(git|env|htaccess) {
+        deny all;
+    }
+
+    location = /api/health {
+        access_log off;
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        proxy_pass http://$goodwalk_mail_api/health;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_connect_timeout 2s;
+        proxy_read_timeout 5s;
+    }
+
+    # Auth endpoints proxied to mail-api (verify / login / logout).
+    location /api/auth/ {
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        limit_req zone=goodwalk_limit burst=10 nodelay;
+        rewrite ^/api/auth/(.*)$ /auth/$1 break;
+        proxy_pass http://$goodwalk_mail_api;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+
+    # All /api/owner/* endpoints proxied to mail-api.
+    location /api/owner/ {
+        set $goodwalk_mail_api goodwalk_svelte_mail_api:8000;
+        limit_req zone=goodwalk_limit burst=20 nodelay;
+        rewrite ^/api/owner/(.*)$ /owner/$1 break;
+        proxy_pass http://$goodwalk_mail_api;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+
+    location / {
+        set $goodwalk_frontend goodwalk_svelte_app:3000;
+        proxy_pass http://$goodwalk_frontend;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+        proxy_set_header Upgrade $http_upgrade;
+        proxy_set_header Connection "upgrade";
+    }
+}

nginx/nginx.conf

@@ -12,6 +12,32 @@ server {
   }
 }
 
+server {
+  listen 80;
+  server_name clients.goodwalk.co.nz onboarding.goodwalk.co.nz;
+
+  location /.well-known/acme-challenge/ {
+    root /var/www/certbot;
+  }
+
+  location / {
+    return 301 https://clients.goodwalk.co.nz$request_uri;
+  }
+}
+
+server {
+  listen 80;
+  server_name cp.goodwalk.co.nz admin.goodwalk.co.nz;
+
+  location /.well-known/acme-challenge/ {
+    root /var/www/certbot;
+  }
+
+  location / {
+    return 301 https://cp.goodwalk.co.nz$request_uri;
+  }
+}
+
 server {
   listen 443 ssl;
   server_name goodwalk.co.nz www.goodwalk.co.nz;
@@ -49,3 +75,125 @@ server {
     proxy_set_header Connection "upgrade";
   }
 }
+
+server {
+  listen 443 ssl;
+  server_name onboarding.goodwalk.co.nz;
+
+  ssl_certificate     /etc/letsencrypt/live/onboarding.goodwalk.co.nz/fullchain.pem;
+  ssl_certificate_key /etc/letsencrypt/live/onboarding.goodwalk.co.nz/privkey.pem;
+  ssl_protocols       TLSv1.2 TLSv1.3;
+  ssl_ciphers         HIGH:!aNULL:!MD5;
+
+  return 301 https://clients.goodwalk.co.nz$request_uri;
+}
+
+server {
+  listen 443 ssl;
+  server_name clients.goodwalk.co.nz;
+
+  ssl_certificate     /etc/letsencrypt/live/clients.goodwalk.co.nz/fullchain.pem;
+  ssl_certificate_key /etc/letsencrypt/live/clients.goodwalk.co.nz/privkey.pem;
+  ssl_protocols       TLSv1.2 TLSv1.3;
+  ssl_ciphers         HIGH:!aNULL:!MD5;
+
+  add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
+  add_header X-Frame-Options SAMEORIGIN always;
+  add_header X-Content-Type-Options nosniff always;
+  add_header Referrer-Policy strict-origin-when-cross-origin always;
+
+  gzip on;
+  gzip_types text/plain text/css application/javascript application/json image/svg+xml;
+
+  location /api/onboarding-submit {
+    proxy_pass http://mail-api:8000/onboarding-submit;
+    proxy_http_version 1.1;
+    proxy_set_header Host $host;
+    proxy_set_header X-Real-IP $remote_addr;
+    proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+    proxy_set_header X-Forwarded-Proto $scheme;
+  }
+
+  location /api/auth/ {
+    rewrite ^/api/auth/(.*)$ /auth/$1 break;
+    proxy_pass http://mail-api:8000;
+    proxy_http_version 1.1;
+    proxy_set_header Host $host;
+    proxy_set_header X-Real-IP $remote_addr;
+    proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+    proxy_set_header X-Forwarded-Proto $scheme;
+  }
+
+  location / {
+    proxy_pass http://app:3000;
+    proxy_http_version 1.1;
+    proxy_set_header Host $host;
+    proxy_set_header X-Real-IP $remote_addr;
+    proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+    proxy_set_header X-Forwarded-Proto $scheme;
+    proxy_set_header Upgrade $http_upgrade;
+    proxy_set_header Connection "upgrade";
+  }
+}
+
+server {
+  listen 443 ssl;
+  server_name admin.goodwalk.co.nz;
+
+  ssl_certificate     /etc/letsencrypt/live/admin.goodwalk.co.nz/fullchain.pem;
+  ssl_certificate_key /etc/letsencrypt/live/admin.goodwalk.co.nz/privkey.pem;
+  ssl_protocols       TLSv1.2 TLSv1.3;
+  ssl_ciphers         HIGH:!aNULL:!MD5;
+
+  return 301 https://cp.goodwalk.co.nz$request_uri;
+}
+
+server {
+  listen 443 ssl;
+  server_name cp.goodwalk.co.nz;
+
+  ssl_certificate     /etc/letsencrypt/live/cp.goodwalk.co.nz/fullchain.pem;
+  ssl_certificate_key /etc/letsencrypt/live/cp.goodwalk.co.nz/privkey.pem;
+  ssl_protocols       TLSv1.2 TLSv1.3;
+  ssl_ciphers         HIGH:!aNULL:!MD5;
+
+  add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
+  add_header X-Frame-Options DENY always;
+  add_header X-Content-Type-Options nosniff always;
+  add_header Referrer-Policy no-referrer always;
+  add_header X-Robots-Tag "noindex, nofollow" always;
+
+  gzip on;
+  gzip_types text/plain text/css application/javascript application/json image/svg+xml;
+
+  location /api/auth/ {
+    rewrite ^/api/auth/(.*)$ /auth/$1 break;
+    proxy_pass http://mail-api:8000;
+    proxy_http_version 1.1;
+    proxy_set_header Host $host;
+    proxy_set_header X-Real-IP $remote_addr;
+    proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+    proxy_set_header X-Forwarded-Proto $scheme;
+  }
+
+  location /api/owner/ {
+    rewrite ^/api/owner/(.*)$ /owner/$1 break;
+    proxy_pass http://mail-api:8000;
+    proxy_http_version 1.1;
+    proxy_set_header Host $host;
+    proxy_set_header X-Real-IP $remote_addr;
+    proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+    proxy_set_header X-Forwarded-Proto $scheme;
+  }
+
+  location / {
+    proxy_pass http://app:3000;
+    proxy_http_version 1.1;
+    proxy_set_header Host $host;
+    proxy_set_header X-Real-IP $remote_addr;
+    proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+    proxy_set_header X-Forwarded-Proto $scheme;
+    proxy_set_header Upgrade $http_upgrade;
+    proxy_set_header Connection "upgrade";
+  }
+}

package-lock.json

@@ -1,25 +1,30 @@
 {
-  "name": "goodwalk-svelte-port",
-  "version": "4.0.2",
+  "name": "gw-svelte",
+  "version": "4.0.1",
   "lockfileVersion": 3,
   "requires": true,
   "packages": {
     "": {
-      "name": "goodwalk-svelte-port",
-      "version": "4.0.2",
+      "name": "gw-svelte",
+      "version": "4.0.1",
       "dependencies": {
         "canvas-confetti": "^1.9.4",
         "pg": "^8.13.1"
       },
       "devDependencies": {
+        "@fontsource/readex-pro": "^5.2.11",
+        "@fontsource/unbounded": "^5.2.8",
+        "@fortawesome/fontawesome-free": "^7.2.0",
         "@sveltejs/adapter-node": "^5.2.11",
+        "@sveltejs/enhanced-img": "^0.10.4",
         "@sveltejs/kit": "^2.59.0",
-        "@sveltejs/vite-plugin-svelte": "^5.0.3",
+        "@sveltejs/vite-plugin-svelte": "^6.2.4",
         "@testing-library/jest-dom": "^6.9.1",
         "@testing-library/svelte": "^5.3.1",
         "@types/canvas-confetti": "^1.9.0",
         "@types/node": "^22.10.5",
         "@types/pg": "^8.11.10",
+        "embla-carousel-svelte": "^8.6.0",
         "jsdom": "^29.1.1",
         "svelte": "^5.16.0",
         "svelte-check": "^4.1.1",
@@ -274,6 +279,17 @@
         "node": ">=20.19.0"
       }
     },
+    "node_modules/@emnapi/runtime": {
+      "version": "1.10.0",
+      "resolved": "https://registry.npmjs.org/@emnapi/runtime/-/runtime-1.10.0.tgz",
+      "integrity": "sha512-ewvYlk86xUoGI0zQRNq/mC+16R1QeDlKQy21Ki3oSYXNgLb45GV1P6A0M+/s6nyCuNDqe5VpaY84BzXGwVbwFA==",
+      "dev": true,
+      "license": "MIT",
+      "optional": true,
+      "dependencies": {
+        "tslib": "^2.4.0"
+      }
+    },
     "node_modules/@esbuild/aix-ppc64": {
       "version": "0.25.12",
       "resolved": "https://registry.npmjs.org/@esbuild/aix-ppc64/-/aix-ppc64-0.25.12.tgz",
@@ -734,6 +750,526 @@
         }
       }
     },
+    "node_modules/@fontsource/readex-pro": {
+      "version": "5.2.11",
+      "resolved": "https://registry.npmjs.org/@fontsource/readex-pro/-/readex-pro-5.2.11.tgz",
+      "integrity": "sha512-MOPXkNp5mJsU05j9/vpiarDtFzW+WDgbTHwia2CS/SokEmDQ94WUFSP0ryhv/f90RsgU4LktnFKiDz7E3EUfoQ==",
+      "dev": true,
+      "license": "OFL-1.1",
+      "funding": {
+        "url": "https://github.com/sponsors/ayuhito"
+      }
+    },
+    "node_modules/@fontsource/unbounded": {
+      "version": "5.2.8",
+      "resolved": "https://registry.npmjs.org/@fontsource/unbounded/-/unbounded-5.2.8.tgz",
+      "integrity": "sha512-tBHtKB+s5tKvQXEWy5h86sDY5hzVLsEbW6TGphSjUY9b/gawUPvXv5vFS4ZdPbGDcvSqMMy6eXkqdcsKI29dig==",
+      "dev": true,
+      "license": "OFL-1.1",
+      "funding": {
+        "url": "https://github.com/sponsors/ayuhito"
+      }
+    },
+    "node_modules/@fortawesome/fontawesome-free": {
+      "version": "7.2.0",
+      "resolved": "https://registry.npmjs.org/@fortawesome/fontawesome-free/-/fontawesome-free-7.2.0.tgz",
+      "integrity": "sha512-3DguDv/oUE+7vjMeTSOjCSG+KeawgVQOHrKRnvUuqYh1mfArrh7s+s8hXW3e4RerBA1+Wh+hBqf8sJNpqNrBWg==",
+      "dev": true,
+      "license": "(CC-BY-4.0 AND OFL-1.1 AND MIT)",
+      "engines": {
+        "node": ">=6"
+      }
+    },
+    "node_modules/@img/colour": {
+      "version": "1.1.0",
+      "resolved": "https://registry.npmjs.org/@img/colour/-/colour-1.1.0.tgz",
+      "integrity": "sha512-Td76q7j57o/tLVdgS746cYARfSyxk8iEfRxewL9h4OMzYhbW4TAcppl0mT4eyqXddh6L/jwoM75mo7ixa/pCeQ==",
+      "dev": true,
+      "license": "MIT",
+      "engines": {
+        "node": ">=18"
+      }
+    },
+    "node_modules/@img/sharp-darwin-arm64": {
+      "version": "0.34.5",
+      "resolved": "https://registry.npmjs.org/@img/sharp-darwin-arm64/-/sharp-darwin-arm64-0.34.5.tgz",
+      "integrity": "sha512-imtQ3WMJXbMY4fxb/Ndp6HBTNVtWCUI0WdobyheGf5+ad6xX8VIDO8u2xE4qc/fr08CKG/7dDseFtn6M6g/r3w==",
+      "cpu": [
+        "arm64"
+      ],
+      "dev": true,
+      "license": "Apache-2.0",
+      "optional": true,
+      "os": [
+        "darwin"
+      ],
+      "engines": {
+        "node": "^18.17.0 || ^20.3.0 || >=21.0.0"
+      },
+      "funding": {
+        "url": "https://opencollective.com/libvips"
+      },
+      "optionalDependencies": {
+        "@img/sharp-libvips-darwin-arm64": "1.2.4"
+      }
+    },
+    "node_modules/@img/sharp-darwin-x64": {
+      "version": "0.34.5",
+      "resolved": "https://registry.npmjs.org/@img/sharp-darwin-x64/-/sharp-darwin-x64-0.34.5.tgz",
+      "integrity": "sha512-YNEFAF/4KQ/PeW0N+r+aVVsoIY0/qxxikF2SWdp+NRkmMB7y9LBZAVqQ4yhGCm/H3H270OSykqmQMKLBhBJDEw==",
+      "cpu": [
+        "x64"
+      ],
+      "dev": true,
+      "license": "Apache-2.0",
+      "optional": true,
+      "os": [
+        "darwin"
+      ],
+      "engines": {
+        "node": "^18.17.0 || ^20.3.0 || >=21.0.0"
+      },
+      "funding": {
+        "url": "https://opencollective.com/libvips"
+      },
+      "optionalDependencies": {
+        "@img/sharp-libvips-darwin-x64": "1.2.4"
+      }
+    },
+    "node_modules/@img/sharp-libvips-darwin-arm64": {
+      "version": "1.2.4",
+      "resolved": "https://registry.npmjs.org/@img/sharp-libvips-darwin-arm64/-/sharp-libvips-darwin-arm64-1.2.4.tgz",
+      "integrity": "sha512-zqjjo7RatFfFoP0MkQ51jfuFZBnVE2pRiaydKJ1G/rHZvnsrHAOcQALIi9sA5co5xenQdTugCvtb1cuf78Vf4g==",
+      "cpu": [
+        "arm64"
+      ],
+      "dev": true,
+      "license": "LGPL-3.0-or-later",
+      "optional": true,
+      "os": [
+        "darwin"
+      ],
+      "funding": {
+        "url": "https://opencollective.com/libvips"
+      }
+    },
+    "node_modules/@img/sharp-libvips-darwin-x64": {
+      "version": "1.2.4",
+      "resolved": "https://registry.npmjs.org/@img/sharp-libvips-darwin-x64/-/sharp-libvips-darwin-x64-1.2.4.tgz",
+      "integrity": "sha512-1IOd5xfVhlGwX+zXv2N93k0yMONvUlANylbJw1eTah8K/Jtpi15KC+WSiaX/nBmbm2HxRM1gZ0nSdjSsrZbGKg==",
+      "cpu": [
+        "x64"
+      ],
+      "dev": true,
+      "license": "LGPL-3.0-or-later",
+      "optional": true,
+      "os": [
+        "darwin"
+      ],
+      "funding": {
+        "url": "https://opencollective.com/libvips"
+      }
+    },
+    "node_modules/@img/sharp-libvips-linux-arm": {
+      "version": "1.2.4",
+      "resolved": "https://registry.npmjs.org/@img/sharp-libvips-linux-arm/-/sharp-libvips-linux-arm-1.2.4.tgz",
+      "integrity": "sha512-bFI7xcKFELdiNCVov8e44Ia4u2byA+l3XtsAj+Q8tfCwO6BQ8iDojYdvoPMqsKDkuoOo+X6HZA0s0q11ANMQ8A==",
+      "cpu": [
+        "arm"
+      ],
+      "dev": true,
+      "license": "LGPL-3.0-or-later",
+      "optional": true,
+      "os": [
+        "linux"
+      ],
+      "funding": {
+        "url": "https://opencollective.com/libvips"
+      }
+    },
+    "node_modules/@img/sharp-libvips-linux-arm64": {
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@@ -1880,6 +2416,16 @@
         "node": ">=6"
       }
     },
+    "node_modules/detect-libc": {
+      "version": "2.1.2",
+      "resolved": "https://registry.npmjs.org/detect-libc/-/detect-libc-2.1.2.tgz",
+      "integrity": "sha512-Btj2BOOO83o3WyH59e8MgXsxEQVcarkUOpEYrubB0urwnN10yQ364rsiByU11nZlqWYZm05i/of7io4mzihBtQ==",
+      "dev": true,
+      "license": "Apache-2.0",
+      "engines": {
+        "node": ">=8"
+      }
+    },
     "node_modules/devalue": {
       "version": "5.7.1",
       "resolved": "https://registry.npmjs.org/devalue/-/devalue-5.7.1.tgz",
@@ -1894,6 +2440,37 @@
       "dev": true,
       "license": "MIT"
     },
+    "node_modules/embla-carousel": {
+      "version": "8.6.0",
+      "resolved": "https://registry.npmjs.org/embla-carousel/-/embla-carousel-8.6.0.tgz",
+      "integrity": "sha512-SjWyZBHJPbqxHOzckOfo8lHisEaJWmwd23XppYFYVh10bU66/Pn5tkVkbkCMZVdbUE5eTCI2nD8OyIP4Z+uwkA==",
+      "dev": true,
+      "license": "MIT"
+    },
+    "node_modules/embla-carousel-reactive-utils": {
+      "version": "8.6.0",
+      "resolved": "https://registry.npmjs.org/embla-carousel-reactive-utils/-/embla-carousel-reactive-utils-8.6.0.tgz",
+      "integrity": "sha512-fMVUDUEx0/uIEDM0Mz3dHznDhfX+znCCDCeIophYb1QGVM7YThSWX+wz11zlYwWFOr74b4QLGg0hrGPJeG2s4A==",
+      "dev": true,
+      "license": "MIT",
+      "peerDependencies": {
+        "embla-carousel": "8.6.0"
+      }
+    },
+    "node_modules/embla-carousel-svelte": {
+      "version": "8.6.0",
+      "resolved": "https://registry.npmjs.org/embla-carousel-svelte/-/embla-carousel-svelte-8.6.0.tgz",
+      "integrity": "sha512-ZDsKk8Sdv+AUTygMYcwZjfRd1DTh+JSUzxkOo8b9iKAkYjg+39mzbY/lwHsE3jXSpKxdKWS69hPSNuzlOGtR2Q==",
+      "dev": true,
+      "license": "MIT",
+      "dependencies": {
+        "embla-carousel": "8.6.0",
+        "embla-carousel-reactive-utils": "8.6.0"
+      },
+      "peerDependencies": {
+        "svelte": "^3.49.0 || ^4.0.0 || ^5.0.0"
+      }
+    },
     "node_modules/entities": {
       "version": "8.0.0",
       "resolved": "https://registry.npmjs.org/entities/-/entities-8.0.0.tgz",
@@ -2077,6 +2654,16 @@
         "node": "^20.19.0 || ^22.12.0 || >=24.0.0"
       }
     },
+    "node_modules/imagetools-core": {
+      "version": "9.1.0",
+      "resolved": "https://registry.npmjs.org/imagetools-core/-/imagetools-core-9.1.0.tgz",
+      "integrity": "sha512-xQjs+2vrxLnAjCq+omuNkd5UQTld9/bP8+YT0LyYTlKfuSQtgUBvqhUwGugzSAh6sCdN+LnROMuLswn5hZ9Fhg==",
+      "dev": true,
+      "license": "MIT",
+      "engines": {
+        "node": ">=20.0.0"
+      }
+    },
     "node_modules/indent-string": {
       "version": "4.0.0",
       "resolved": "https://registry.npmjs.org/indent-string/-/indent-string-4.0.0.tgz",
@@ -2259,13 +2846,6 @@
         "node": ">=10"
       }
     },
-    "node_modules/ms": {
-      "version": "2.1.3",
-      "resolved": "https://registry.npmjs.org/ms/-/ms-2.1.3.tgz",
-      "integrity": "sha512-6FlzubTLZG3J2a/NVCAleEhjzq5oxgHyaCU9yYXvcLsvoVaHJq/s5xXI6/XXP6tz7R9xAOtHnSO/tXtF3WRTlA==",
-      "dev": true,
-      "license": "MIT"
-    },
     "node_modules/nanoid": {
       "version": "3.3.11",
       "resolved": "https://registry.npmjs.org/nanoid/-/nanoid-3.3.11.tgz",
@@ -2663,6 +3243,19 @@
         "node": ">=v12.22.7"
       }
     },
+    "node_modules/semver": {
+      "version": "7.8.0",
+      "resolved": "https://registry.npmjs.org/semver/-/semver-7.8.0.tgz",
+      "integrity": "sha512-AcM7dV/5ul4EekoQ29Agm5vri8JNqRyj39o0qpX6vDF2GZrtutZl5RwgD1XnZjiTAfncsJhMI48QQH3sN87YNA==",
+      "dev": true,
+      "license": "ISC",
+      "bin": {
+        "semver": "bin/semver.js"
+      },
+      "engines": {
+        "node": ">=10"
+      }
+    },
     "node_modules/set-cookie-parser": {
       "version": "3.1.0",
       "resolved": "https://registry.npmjs.org/set-cookie-parser/-/set-cookie-parser-3.1.0.tgz",
@@ -2670,6 +3263,51 @@
       "dev": true,
       "license": "MIT"
     },
+    "node_modules/sharp": {
+      "version": "0.34.5",
+      "resolved": "https://registry.npmjs.org/sharp/-/sharp-0.34.5.tgz",
+      "integrity": "sha512-Ou9I5Ft9WNcCbXrU9cMgPBcCK8LiwLqcbywW3t4oDV37n1pzpuNLsYiAV8eODnjbtQlSDwZ2cUEeQz4E54Hltg==",
+      "dev": true,
+      "hasInstallScript": true,
+      "license": "Apache-2.0",
+      "dependencies": {
+        "@img/colour": "^1.0.0",
+        "detect-libc": "^2.1.2",
+        "semver": "^7.7.3"
+      },
+      "engines": {
+        "node": "^18.17.0 || ^20.3.0 || >=21.0.0"
+      },
+      "funding": {
+        "url": "https://opencollective.com/libvips"
+      },
+      "optionalDependencies": {
+        "@img/sharp-darwin-arm64": "0.34.5",
+        "@img/sharp-darwin-x64": "0.34.5",
+        "@img/sharp-libvips-darwin-arm64": "1.2.4",
+        "@img/sharp-libvips-darwin-x64": "1.2.4",
+        "@img/sharp-libvips-linux-arm": "1.2.4",
+        "@img/sharp-libvips-linux-arm64": "1.2.4",
+        "@img/sharp-libvips-linux-ppc64": "1.2.4",
+        "@img/sharp-libvips-linux-riscv64": "1.2.4",
+        "@img/sharp-libvips-linux-s390x": "1.2.4",
+        "@img/sharp-libvips-linux-x64": "1.2.4",
+        "@img/sharp-libvips-linuxmusl-arm64": "1.2.4",
+        "@img/sharp-libvips-linuxmusl-x64": "1.2.4",
+        "@img/sharp-linux-arm": "0.34.5",
+        "@img/sharp-linux-arm64": "0.34.5",
+        "@img/sharp-linux-ppc64": "0.34.5",
+        "@img/sharp-linux-riscv64": "0.34.5",
+        "@img/sharp-linux-s390x": "0.34.5",
+        "@img/sharp-linux-x64": "0.34.5",
+        "@img/sharp-linuxmusl-arm64": "0.34.5",
+        "@img/sharp-linuxmusl-x64": "0.34.5",
+        "@img/sharp-wasm32": "0.34.5",
+        "@img/sharp-win32-arm64": "0.34.5",
+        "@img/sharp-win32-ia32": "0.34.5",
+        "@img/sharp-win32-x64": "0.34.5"
+      }
+    },
     "node_modules/siginfo": {
       "version": "2.0.0",
       "resolved": "https://registry.npmjs.org/siginfo/-/siginfo-2.0.0.tgz",
@@ -2803,6 +3441,19 @@
         "typescript": ">=5.0.0"
       }
     },
+    "node_modules/svelte-parse-markup": {
+      "version": "0.1.5",
+      "resolved": "https://registry.npmjs.org/svelte-parse-markup/-/svelte-parse-markup-0.1.5.tgz",
+      "integrity": "sha512-T6mqZrySltPCDwfKXWQ6zehipVLk4GWfH1zCMGgRtLlOIFPuw58ZxVYxVvotMJgJaurKi1i14viB2GIRKXeJTQ==",
+      "dev": true,
+      "license": "MIT",
+      "funding": {
+        "url": "https://bjornlu.com/sponsor"
+      },
+      "peerDependencies": {
+        "svelte": "^3.0.0 || ^4.0.0 || ^5.0.0-next.1"
+      }
+    },
     "node_modules/svelte/node_modules/is-reference": {
       "version": "3.0.3",
       "resolved": "https://registry.npmjs.org/is-reference/-/is-reference-3.0.3.tgz",
@@ -2920,6 +3571,14 @@
         "node": ">=20"
       }
     },
+    "node_modules/tslib": {
+      "version": "2.8.1",
+      "resolved": "https://registry.npmjs.org/tslib/-/tslib-2.8.1.tgz",
+      "integrity": "sha512-oJFu94HQb+KVduSUQL7wnpmqnfmLsOA/nAh6b6EH0wCEoK0/mPeXU6c3wKDV83MkOuHPRHtSXKKU99IBazS/2w==",
+      "dev": true,
+      "license": "0BSD",
+      "optional": true
+    },
     "node_modules/typescript": {
       "version": "5.9.3",
       "resolved": "https://registry.npmjs.org/typescript/-/typescript-5.9.3.tgz",
@@ -3026,6 +3685,21 @@
         }
       }
     },
+    "node_modules/vite-imagetools": {
+      "version": "9.0.3",
+      "resolved": "https://registry.npmjs.org/vite-imagetools/-/vite-imagetools-9.0.3.tgz",
+      "integrity": "sha512-FwjApRNZyN+RucPW9Z9kf0dyzyi3r3zlDfrTnzHXNaYpmT3pZ5w//d6QkApy1iypbDm+3fq+Gwfv+PYA4j4uYw==",
+      "dev": true,
+      "license": "MIT",
+      "dependencies": {
+        "@rollup/pluginutils": "^5.0.5",
+        "imagetools-core": "^9.1.0",
+        "sharp": "^0.34.1"
+      },
+      "engines": {
+        "node": ">=20.0.0"
+      }
+    },
     "node_modules/vitefu": {
       "version": "1.1.3",
       "resolved": "https://registry.npmjs.org/vitefu/-/vitefu-1.1.3.tgz",

package.json

@@ -1,6 +1,6 @@
 {
-  "name": "goodwalk-svelte-port",
-  "version": "4.2.0",
+  "name": "gw-svelte",
+  "version": "4.0.1",
   "private": true,
   "type": "module",
   "scripts": {
@@ -16,14 +16,19 @@
     "pg": "^8.13.1"
   },
   "devDependencies": {
+    "@fontsource/readex-pro": "^5.2.11",
+    "@fontsource/unbounded": "^5.2.8",
+    "@fortawesome/fontawesome-free": "^7.2.0",
     "@sveltejs/adapter-node": "^5.2.11",
+    "@sveltejs/enhanced-img": "^0.10.4",
     "@sveltejs/kit": "^2.59.0",
-    "@sveltejs/vite-plugin-svelte": "^5.0.3",
+    "@sveltejs/vite-plugin-svelte": "^6.2.4",
     "@testing-library/jest-dom": "^6.9.1",
     "@testing-library/svelte": "^5.3.1",
     "@types/canvas-confetti": "^1.9.0",
     "@types/node": "^22.10.5",
     "@types/pg": "^8.11.10",
+    "embla-carousel-svelte": "^8.6.0",
     "jsdom": "^29.1.1",
     "svelte": "^5.16.0",
     "svelte-check": "^4.1.1",

scripts/build-legacy-seed.mjs

@@ -0,0 +1,234 @@
+#!/usr/bin/env node
+// Builds mail-api/legacy-clients-seed.json from the three cleaned legacy JSON
+// files. The seed file is shipped into the mail-api Docker image and merged
+// into _client_profiles on first boot — never overwriting a live entry.
+//
+// Inputs:
+//   data/legacy-clients.json
+//   data/legacy-onboarding.json
+//   data/legacy-contracts.json
+//
+// Output:
+//   mail-api/legacy-clients-seed.json    (email -> profile dict)
+//
+// The output shape mirrors the live _client_profiles entries that the mail-api
+// already serializes to JSON, so the merge path doesn't need to translate
+// anything.
+
+import { readFileSync, writeFileSync, existsSync } from 'node:fs';
+import { dirname, resolve } from 'node:path';
+import { fileURLToPath } from 'node:url';
+
+const __dirname = dirname(fileURLToPath(import.meta.url));
+const ROOT = resolve(__dirname, '..');
+const CLIENTS_FILE = resolve(ROOT, 'data/legacy-clients.json');
+const ONBOARDING_FILE = resolve(ROOT, 'data/legacy-onboarding.json');
+const CONTRACTS_FILE = resolve(ROOT, 'data/legacy-contracts.json');
+const OUTPUT = resolve(ROOT, 'mail-api/legacy-clients-seed.json');
+
+for (const p of [CLIENTS_FILE, ONBOARDING_FILE, CONTRACTS_FILE]) {
+  if (!existsSync(p)) {
+    console.error(`Required legacy file missing: ${p}`);
+    process.exit(1);
+  }
+}
+
+const clientsDoc = JSON.parse(readFileSync(CLIENTS_FILE, 'utf8'));
+const onboardingDoc = JSON.parse(readFileSync(ONBOARDING_FILE, 'utf8'));
+const contractsDoc = JSON.parse(readFileSync(CONTRACTS_FILE, 'utf8'));
+
+const onboardingByEntryId = new Map();
+for (const rec of onboardingDoc.records ?? []) {
+  if (rec?.legacy?.entryId) onboardingByEntryId.set(String(rec.legacy.entryId), rec);
+}
+
+const contractsByEntryId = new Map();
+for (const rec of contractsDoc.records ?? []) {
+  if (rec?.legacy?.entryId) contractsByEntryId.set(String(rec.legacy.entryId), rec);
+}
+
+const importedAt = new Date().toISOString();
+
+function pickOnboarding(client) {
+  // Take the latest onboarding entry referenced for this client. Entry IDs
+  // are numeric — higher == newer.
+  const ids = (client.onboardingEntryIds ?? [])
+    .map((id) => String(id))
+    .filter((id) => onboardingByEntryId.has(id))
+    .sort((a, b) => Number(b) - Number(a));
+  return ids.length ? onboardingByEntryId.get(ids[0]) : null;
+}
+
+function pickContract(client) {
+  const ids = (client.contractEntryIds ?? [])
+    .map((id) => String(id))
+    .filter((id) => contractsByEntryId.has(id))
+    .sort((a, b) => Number(b) - Number(a));
+  return ids.length ? contractsByEntryId.get(ids[0]) : null;
+}
+
+function nonEmpty(v) {
+  return typeof v === 'string' ? v.trim() : v;
+}
+
+function fullName(client) {
+  const parts = [client.firstName, client.lastName].map(nonEmpty).filter(Boolean);
+  return parts.join(' ');
+}
+
+function buildProfile(client) {
+  const onboarding = pickOnboarding(client);
+  const contract = pickContract(client);
+
+  const dog = (client.dogs || [])[0] || {};
+  const dogName = dog.name || onboarding?.dog?.name || '';
+  const dogBreed = dog.breed || onboarding?.dog?.breed || '';
+  const dogDob = dog.dateOfBirth || onboarding?.dog?.dateOfBirth || '';
+
+  // Pick a submittedAt timestamp from the best signal we have.
+  const submittedAt =
+    onboarding?.declaration?.signedOn ||
+    onboarding?.legacy?.entryDate ||
+    contract?.consent?.signedOn ||
+    contract?.legacy?.entryDate ||
+    '';
+
+  // Build the snapshot the admin dashboard expects when viewing a completed
+  // client. The shape matches what OnboardingPage.svelte writes today:
+  // { submittedAt, sections: [{ title, icon, fields: [{label, value}] }] }.
+  const sections = [];
+  if (onboarding) {
+    const yn = (v) => (v === true ? 'Yes' : v === false ? 'No' : '—');
+    const fv = (v) => (typeof v === 'string' && v.trim()) ? v.trim() : '—';
+    sections.push({
+      title: 'Owner Details',
+      icon: 'fas fa-user',
+      fields: [
+        { label: 'Owner First Name', value: fv(onboarding.owner?.firstName) },
+        { label: 'Owner Surname', value: fv(onboarding.owner?.lastName) },
+        { label: 'Email', value: fv(client.email) },
+        { label: 'Contact Number', value: fv(client.phoneRaw || client.phone) },
+        { label: 'Home Address', value: fv(client.address) },
+      ],
+    });
+    sections.push({
+      title: 'Dog Details',
+      icon: 'fas fa-paw',
+      fields: [
+        { label: 'Dog Name', value: fv(onboarding.dog?.name) },
+        { label: 'Dog Surname', value: fv(onboarding.dog?.surname) },
+        { label: 'Breed', value: fv(onboarding.dog?.breed) },
+        { label: 'Date of Birth', value: fv(onboarding.dog?.dateOfBirth) },
+      ],
+    });
+    sections.push({
+      title: 'Vet & Emergency',
+      icon: 'fas fa-heart-pulse',
+      fields: [
+        { label: 'Vet Name', value: fv(onboarding.vet?.name) },
+        { label: 'Vet Address', value: fv(onboarding.vet?.address) },
+        { label: 'Vet Phone', value: fv(onboarding.vet?.phoneRaw || onboarding.vet?.phone) },
+        { label: 'Emergency Contact Name', value: fv(onboarding.emergencyContact?.name) },
+        { label: 'Emergency Contact Phone', value: fv(onboarding.emergencyContact?.phoneRaw || onboarding.emergencyContact?.phone) },
+      ],
+    });
+    sections.push({
+      title: 'Health',
+      icon: 'fas fa-stethoscope',
+      fields: [
+        { label: 'Vaccinations current?', value: yn(onboarding.health?.vaccinated) },
+        { label: 'Food allergies', value: onboarding.health?.foodAllergy?.present ? fv(onboarding.health.foodAllergy.detail) : yn(onboarding.health?.foodAllergy?.present) },
+        { label: 'Environmental allergies', value: onboarding.health?.environmentalAllergy?.present ? fv(onboarding.health.environmentalAllergy.detail) : yn(onboarding.health?.environmentalAllergy?.present) },
+        { label: 'Special diet', value: onboarding.health?.specialDiet?.present ? fv(onboarding.health.specialDiet.detail) : yn(onboarding.health?.specialDiet?.present) },
+        { label: 'Medication', value: onboarding.health?.medication?.present ? fv(onboarding.health.medication.detail) : yn(onboarding.health?.medication?.present) },
+      ],
+    });
+    sections.push({
+      title: 'Behaviour',
+      icon: 'fas fa-bone',
+      fields: [
+        { label: 'Well socialised?', value: yn(onboarding.behaviour?.wellSocialised) },
+        { label: 'Dogs interacted with weekly', value: fv(onboarding.behaviour?.dogsInteractedWeekly) },
+        { label: 'Beach notes', value: fv(onboarding.behaviour?.beachNotes) },
+        { label: 'Dog park notes', value: fv(onboarding.behaviour?.dogParkNotes) },
+        { label: 'Bite history?', value: yn(onboarding.behaviour?.biteHistory) },
+        { label: 'Reactive to dogs?', value: yn(onboarding.behaviour?.reactiveToDogs) },
+        { label: 'Reactive to animals?', value: onboarding.behaviour?.reactiveToAnimals?.reactive ? fv(onboarding.behaviour.reactiveToAnimals.detail) : yn(onboarding.behaviour?.reactiveToAnimals?.reactive) },
+        { label: 'Reactive to children?', value: yn(onboarding.behaviour?.reactiveToChildren) },
+        { label: 'Reactive to people?', value: yn(onboarding.behaviour?.reactiveToPeople) },
+        { label: 'Desexed?', value: yn(onboarding.behaviour?.desexed) },
+        { label: 'Council registered?', value: yn(onboarding.behaviour?.councilRegistered) },
+        { label: 'Leash trained?', value: yn(onboarding.behaviour?.leashTrained) },
+        { label: 'Recall rating', value: onboarding.behaviour?.recallRating != null ? String(onboarding.behaviour.recallRating) : '—' },
+        { label: 'Ever run away?', value: yn(onboarding.behaviour?.ranAwayBefore) },
+        { label: 'Behaviour in car', value: fv(onboarding.behaviour?.carBehaviour) },
+        { label: 'Known commands', value: fv(onboarding.behaviour?.knownCommands) },
+      ],
+    });
+    sections.push({
+      title: 'Other',
+      icon: 'fas fa-file-signature',
+      fields: [
+        { label: 'Additional notes', value: fv(onboarding.misc?.additionalNotes) },
+        { label: 'Social media', value: fv(onboarding.misc?.socialMediaAccount) },
+        { label: 'How did you hear?', value: fv(onboarding.misc?.howDidYouHear) },
+        { label: 'Referred by', value: fv(onboarding.misc?.referredBy) },
+      ],
+    });
+  }
+
+  const profile = {
+    fullName: fullName(client),
+    phone: client.phone || '',
+    address: client.address || '',
+    dogName: dogName || '',
+    dogBreed: dogBreed || '',
+    dogAge: dogDob || '',
+    onboardingCompleted: Boolean(onboarding),
+    onboardingSubmittedAt: submittedAt || '',
+    onboardingSubmission: sections.length ? { submittedAt: submittedAt || '', sections } : undefined,
+    // Mark legacy imports as archived by default — they pre-date the new
+    // system and shouldn't pollute "active" outreach lists. The admin can
+    // promote any of them back to 'active' from the dashboard.
+    lifecycle: {
+      status: 'archived',
+      reason: 'Imported from legacy Gravity Forms data',
+      changedAt: importedAt,
+      changedBy: 'legacy-import',
+    },
+    // Provenance so we can always trace what came from the migration.
+    legacy: {
+      source: 'gravity-forms-csv',
+      importedAt,
+      onboardingEntryIds: client.onboardingEntryIds ?? [],
+      contractEntryIds: client.contractEntryIds ?? [],
+      onboardingPdfUrl: onboarding?.legacy?.pdfUrl ?? null,
+      contractPdfUrl: contract?.legacy?.pdfUrl ?? null,
+      signatureUrl: onboarding?.declaration?.signatureUrl ?? contract?.legacy?.signatureUrl ?? null,
+    },
+  };
+
+  // Drop any keys that are empty strings so the mail-api merge path doesn't
+  // store noisy blanks.
+  for (const k of Object.keys(profile)) {
+    if (profile[k] === '' || profile[k] === undefined) delete profile[k];
+  }
+  return profile;
+}
+
+const out = {};
+let written = 0;
+for (const client of clientsDoc.clients ?? []) {
+  const email = String(client.email || '').trim().toLowerCase();
+  if (!email) continue;
+  out[email] = buildProfile(client);
+  written++;
+}
+
+writeFileSync(OUTPUT, JSON.stringify(out, null, 2) + '\n', 'utf8');
+console.log(JSON.stringify({
+  ok: true,
+  emails: written,
+  outputPath: OUTPUT,
+  note: 'Ship this file in the mail-api Docker image. Merged on boot — never overwrites live entries.',
+}, null, 2));

scripts/clean-legacy-contracts.mjs

@@ -0,0 +1,360 @@
+#!/usr/bin/env node
+// Cleans the legacy Gravity Forms contract CSV into structured JSON, then
+// enriches data/legacy-onboarding.json with the owner email + postal address
+// (and missing phone) wherever an onboarding row matches a contract row.
+//
+// Input:
+//   goodwalk-contract-2026-05-20.csv (repo root)
+//   data/legacy-onboarding.json    (produced by clean-legacy-onboarding.mjs)
+//
+// Output:
+//   data/legacy-contracts.json     (cleaned contracts)
+//   data/legacy-onboarding.json    (enriched in place)
+//   data/legacy-clients.json       (owner-email-keyed merged view)
+//
+// Run: node scripts/clean-legacy-contracts.mjs
+
+import { readFileSync, writeFileSync, mkdirSync, existsSync } from 'node:fs';
+import { dirname, resolve } from 'node:path';
+import { fileURLToPath } from 'node:url';
+
+const __dirname = dirname(fileURLToPath(import.meta.url));
+const ROOT = resolve(__dirname, '..');
+const CONTRACT_CSV = resolve(ROOT, 'goodwalk-contract-2026-05-20.csv');
+const ONBOARDING_JSON = resolve(ROOT, 'data/legacy-onboarding.json');
+const CONTRACTS_OUT = resolve(ROOT, 'data/legacy-contracts.json');
+const CLIENTS_OUT = resolve(ROOT, 'data/legacy-clients.json');
+
+function parseCsv(text) {
+  const rows = [];
+  let cur = [];
+  let val = '';
+  let inQ = false;
+  for (let i = 0; i < text.length; i++) {
+    const c = text[i];
+    if (inQ) {
+      if (c === '"') {
+        if (text[i + 1] === '"') { val += '"'; i++; }
+        else inQ = false;
+      } else val += c;
+    } else {
+      if (c === '"') inQ = true;
+      else if (c === ',') { cur.push(val); val = ''; }
+      else if (c === '\n') { cur.push(val); rows.push(cur); cur = []; val = ''; }
+      else if (c === '\r') { /* skip */ }
+      else val += c;
+    }
+  }
+  if (val.length || cur.length) { cur.push(val); rows.push(cur); }
+  return rows;
+}
+
+const trimOrNull = (v) => {
+  const s = (v ?? '').trim();
+  return s ? s : null;
+};
+
+const lowerKey = (v) => (v ?? '').trim().toLowerCase().replace(/\s+/g, ' ');
+
+function normalizePhone(raw) {
+  const original = (raw ?? '').trim();
+  if (!original) return { raw: null, e164: null };
+  let digits = original.replace(/[^\d+]/g, '');
+  if (digits.startsWith('+')) return { raw: original, e164: '+' + digits.slice(1).replace(/\D/g, '') };
+  digits = digits.replace(/\D/g, '');
+  if (!digits) return { raw: original, e164: null };
+  if (digits.startsWith('64')) return { raw: original, e164: '+' + digits };
+  if (digits.startsWith('0')) return { raw: original, e164: '+64' + digits.slice(1) };
+  return { raw: original, e164: null };
+}
+
+function composeAddress({ street, line2, city, suburb, postal, country }) {
+  const parts = [street, line2, suburb, city, postal, country]
+    .map((p) => (p ?? '').trim())
+    .filter(Boolean);
+  // De-dupe consecutive identical fragments (suburb sometimes duplicates city).
+  const deduped = [];
+  for (const p of parts) {
+    if (!deduped.length || deduped[deduped.length - 1].toLowerCase() !== p.toLowerCase()) {
+      deduped.push(p);
+    }
+  }
+  return deduped.length ? deduped.join(', ') : null;
+}
+
+// -- Parse contract CSV --------------------------------------------------------
+const raw = readFileSync(CONTRACT_CSV, 'utf8').replace(/^/, '');
+const rows = parseCsv(raw);
+const headers = rows[0].map((h) => h.trim());
+const data = rows.slice(1).filter((r) => r.some((c) => (c ?? '').trim() !== ''));
+const idx = Object.fromEntries(headers.map((h, i) => [h, i]));
+const col = (row, name) => row[idx[name]] ?? '';
+
+const contracts = data.map((row) => {
+  const first = trimOrNull(col(row, 'Owners Name (First Name)'));
+  const middle = trimOrNull(col(row, 'Owners Name (Middle)'));
+  const last = trimOrNull(col(row, 'Owners Name (Last Name/Surname)'));
+  const fullName = [first, middle, last].filter(Boolean).join(' ') || null;
+  const phone = normalizePhone(col(row, 'Phone'));
+
+  return {
+    legacy: {
+      entryId: trimOrNull(col(row, 'Entry Id')),
+      entryDate: trimOrNull(col(row, 'Entry Date')),
+      dateUpdated: trimOrNull(col(row, 'Date Updated')),
+      createdByUserId: trimOrNull(col(row, 'Created By (User Id)')),
+      sourceUrl: trimOrNull(col(row, 'Source Url')),
+      userAgent: trimOrNull(col(row, 'User Agent')),
+      userIp: trimOrNull(col(row, 'User IP')),
+      pdfUrl: trimOrNull(col(row, 'PDF: PDF Label')),
+      signatureUrl: trimOrNull(col(row, 'Owner Signature')),
+    },
+    owner: {
+      firstName: first,
+      middleName: middle,
+      lastName: last,
+      fullName,
+      email: trimOrNull(col(row, "Owner's email (Enter Email)")),
+      phone: phone.e164,
+      phoneRaw: phone.raw,
+      address: composeAddress({
+        street: col(row, 'Residential Address (Street Address)'),
+        line2: col(row, 'Residential Address (Address Line 2)'),
+        city: col(row, 'Residential Address (City)'),
+        suburb: col(row, 'Residential Address (Suburb)'),
+        postal: col(row, 'Residential Address (ZIP / Postal Code)'),
+        country: col(row, 'Residential Address (Country)'),
+      }),
+      addressParts: {
+        street: trimOrNull(col(row, 'Residential Address (Street Address)')),
+        line2: trimOrNull(col(row, 'Residential Address (Address Line 2)')),
+        suburb: trimOrNull(col(row, 'Residential Address (Suburb)')),
+        city: trimOrNull(col(row, 'Residential Address (City)')),
+        postalCode: trimOrNull(col(row, 'Residential Address (ZIP / Postal Code)')),
+        country: trimOrNull(col(row, 'Residential Address (Country)')),
+      },
+    },
+    dog: {
+      fullName: trimOrNull(col(row, "Dog's name (include surname)")),
+    },
+    consent: {
+      checked: (col(row, 'Consent (Consent)') ?? '').trim().toLowerCase() === 'checked',
+      text: trimOrNull(col(row, 'Consent (Text)')),
+      signedOn: trimOrNull(col(row, 'Date contract signed')),
+    },
+  };
+});
+
+// -- Build contract lookup -----------------------------------------------------
+// Some owners appear twice (re-signing) — keep the highest entryId per key.
+function keepNewer(map, key, contract) {
+  const existing = map.get(key);
+  if (!existing) { map.set(key, contract); return; }
+  const a = Number(contract.legacy.entryId) || 0;
+  const b = Number(existing.legacy.entryId) || 0;
+  if (a > b) map.set(key, contract);
+}
+
+const byNameKey = new Map();   // "last|first"
+const byLastKey = new Map();   // "last"
+const byDogKey = new Map();    // dog full name lowercased
+const byDogFirstWord = new Map(); // first token of dog name (handles surname mismatches)
+
+for (const c of contracts) {
+  const last = lowerKey(c.owner.lastName);
+  const first = lowerKey(c.owner.firstName);
+  if (last && first) keepNewer(byNameKey, `${last}|${first}`, c);
+  if (last) keepNewer(byLastKey, last, c);
+  if (c.dog.fullName) {
+    keepNewer(byDogKey, lowerKey(c.dog.fullName), c);
+    const firstToken = lowerKey(c.dog.fullName).split(/\s+/)[0];
+    if (firstToken) keepNewer(byDogFirstWord, `${firstToken}|${last}`, c);
+  }
+}
+
+// -- Enrich onboarding ---------------------------------------------------------
+if (!existsSync(ONBOARDING_JSON)) {
+  console.error(`Onboarding JSON not found at ${ONBOARDING_JSON}. Run clean-legacy-onboarding.mjs first.`);
+  process.exit(1);
+}
+const onboardingPayload = JSON.parse(readFileSync(ONBOARDING_JSON, 'utf8'));
+
+let matched = 0;
+let backfilledEmail = 0;
+let backfilledAddress = 0;
+let backfilledPhone = 0;
+const unmatched = [];
+
+for (const rec of onboardingPayload.records) {
+  const last = lowerKey(rec.owner.lastName);
+  const first = lowerKey(rec.owner.firstName);
+  const dogFull = lowerKey([rec.dog.name, rec.dog.surname].filter(Boolean).join(' '));
+  const dogFirst = lowerKey(rec.dog.name);
+
+  let match = null;
+  let matchedBy = null;
+  if (last && first && byNameKey.has(`${last}|${first}`)) {
+    match = byNameKey.get(`${last}|${first}`);
+    matchedBy = 'owner_name';
+  } else if (dogFull && byDogKey.has(dogFull)) {
+    match = byDogKey.get(dogFull);
+    matchedBy = 'dog_full_name';
+  } else if (dogFirst && last && byDogFirstWord.has(`${dogFirst}|${last}`)) {
+    match = byDogFirstWord.get(`${dogFirst}|${last}`);
+    matchedBy = 'dog_first_owner_last';
+  } else if (last && byLastKey.has(last)) {
+    // Last-resort: lone surname match. Only accept if surname is unique enough
+    // (i.e. only one contract has it).
+    const candidates = contracts.filter((c) => lowerKey(c.owner.lastName) === last);
+    if (candidates.length === 1) {
+      match = candidates[0];
+      matchedBy = 'owner_last_only';
+    }
+  }
+
+  if (!match) {
+    unmatched.push({
+      onboardingEntryId: rec.legacy.entryId,
+      owner: rec.owner.fullName,
+      dog: [rec.dog.name, rec.dog.surname].filter(Boolean).join(' '),
+    });
+    continue;
+  }
+
+  matched++;
+  if (!rec.owner.email && match.owner.email) {
+    rec.owner.email = match.owner.email;
+    backfilledEmail++;
+  }
+  if (!rec.owner.address && match.owner.address) {
+    rec.owner.address = match.owner.address;
+    rec.owner.addressParts = match.owner.addressParts;
+    backfilledAddress++;
+  }
+  if (!rec.owner.phone && match.owner.phone) {
+    rec.owner.phone = match.owner.phone;
+    rec.owner.phoneRaw = match.owner.phoneRaw;
+    backfilledPhone++;
+  }
+  rec.legacy.contractMatch = {
+    entryId: match.legacy.entryId,
+    matchedBy,
+    signedOn: match.consent.signedOn,
+    contractPdfUrl: match.legacy.pdfUrl,
+  };
+}
+
+// -- Write outputs -------------------------------------------------------------
+mkdirSync(dirname(CONTRACTS_OUT), { recursive: true });
+
+writeFileSync(
+  CONTRACTS_OUT,
+  JSON.stringify({
+    exportedAt: new Date().toISOString(),
+    source: { file: 'goodwalk-contract-2026-05-20.csv', rows: data.length, columns: headers.length },
+    records: contracts,
+  }, null, 2) + '\n',
+  'utf8',
+);
+
+onboardingPayload.enrichedAt = new Date().toISOString();
+onboardingPayload.notes = [
+  ...(onboardingPayload.notes ?? []),
+  'Enriched from goodwalk-contract-2026-05-20.csv: owner email + postal address backfilled where a contract row matched.',
+];
+writeFileSync(ONBOARDING_JSON, JSON.stringify(onboardingPayload, null, 2) + '\n', 'utf8');
+
+// -- Build a clients view keyed by email ---------------------------------------
+// This is the shape that maps most naturally to a Postgres `clients` table.
+const clientsByEmail = new Map();
+
+function upsertClient(email, partial) {
+  const key = (email ?? '').toLowerCase().trim();
+  if (!key) return;
+  const existing = clientsByEmail.get(key) ?? {
+    email: key,
+    firstName: null,
+    lastName: null,
+    phone: null,
+    phoneRaw: null,
+    address: null,
+    addressParts: null,
+    dogs: [],
+    onboardingEntryIds: [],
+    contractEntryIds: [],
+  };
+  for (const [k, v] of Object.entries(partial)) {
+    if (v == null) continue;
+    if (k === 'dogs') {
+      for (const dog of v) {
+        if (!existing.dogs.find((d) => (d.name ?? '').toLowerCase() === (dog.name ?? '').toLowerCase())) {
+          existing.dogs.push(dog);
+        }
+      }
+    } else if (k === 'onboardingEntryIds' || k === 'contractEntryIds') {
+      for (const id of v) if (!existing[k].includes(id)) existing[k].push(id);
+    } else if (existing[k] == null) {
+      existing[k] = v;
+    }
+  }
+  clientsByEmail.set(key, existing);
+}
+
+for (const c of contracts) {
+  if (!c.owner.email) continue;
+  upsertClient(c.owner.email, {
+    firstName: c.owner.firstName,
+    lastName: c.owner.lastName,
+    phone: c.owner.phone,
+    phoneRaw: c.owner.phoneRaw,
+    address: c.owner.address,
+    addressParts: c.owner.addressParts,
+    dogs: c.dog.fullName ? [{ name: c.dog.fullName, source: 'contract' }] : [],
+    contractEntryIds: c.legacy.entryId ? [c.legacy.entryId] : [],
+  });
+}
+
+for (const rec of onboardingPayload.records) {
+  if (!rec.owner.email) continue;
+  const dogName = [rec.dog.name, rec.dog.surname].filter(Boolean).join(' ');
+  upsertClient(rec.owner.email, {
+    firstName: rec.owner.firstName,
+    lastName: rec.owner.lastName,
+    phone: rec.owner.phone,
+    phoneRaw: rec.owner.phoneRaw,
+    address: rec.owner.address,
+    addressParts: rec.owner.addressParts,
+    dogs: dogName ? [{
+      name: dogName,
+      dateOfBirth: rec.dog.dateOfBirth,
+      breed: rec.dog.breed,
+      source: 'onboarding',
+    }] : [],
+    onboardingEntryIds: rec.legacy.entryId ? [rec.legacy.entryId] : [],
+  });
+}
+
+writeFileSync(
+  CLIENTS_OUT,
+  JSON.stringify({
+    exportedAt: new Date().toISOString(),
+    note: 'Owner-email-keyed merged view. Maps 1:1 to a Postgres `clients` table; the `dogs` array maps to a `dogs` table with a clients_id FK.',
+    clients: [...clientsByEmail.values()].sort((a, b) => a.email.localeCompare(b.email)),
+  }, null, 2) + '\n',
+  'utf8',
+);
+
+// -- Summary -------------------------------------------------------------------
+console.log(JSON.stringify({
+  contracts: contracts.length,
+  contractsWithEmail: contracts.filter((c) => c.owner.email).length,
+  onboardingRecords: onboardingPayload.records.length,
+  matched,
+  unmatched: unmatched.length,
+  backfilledEmail,
+  backfilledAddress,
+  backfilledPhone,
+  uniqueClientsByEmail: clientsByEmail.size,
+  unmatchedSample: unmatched.slice(0, 10),
+  outputs: { CONTRACTS_OUT, ONBOARDING_JSON, CLIENTS_OUT },
+}, null, 2));

scripts/clean-legacy-onboarding.mjs

@@ -0,0 +1,269 @@
+#!/usr/bin/env node
+// Cleans the legacy Gravity Forms onboarding CSV export into a structured JSON
+// file ready for later import into Postgres.
+//
+// Input:  dog-enrolment-form-2026-05-20.csv (repo root)
+// Output: data/legacy-onboarding.json
+//
+// Run:    node scripts/clean-legacy-onboarding.mjs
+
+import { readFileSync, writeFileSync, mkdirSync } from 'node:fs';
+import { dirname, resolve } from 'node:path';
+import { fileURLToPath } from 'node:url';
+
+const __dirname = dirname(fileURLToPath(import.meta.url));
+const ROOT = resolve(__dirname, '..');
+const INPUT = resolve(ROOT, 'dog-enrolment-form-2026-05-20.csv');
+const OUTPUT = resolve(ROOT, 'data/legacy-onboarding.json');
+
+function parseCsv(text) {
+  const rows = [];
+  let cur = [];
+  let val = '';
+  let inQ = false;
+  for (let i = 0; i < text.length; i++) {
+    const c = text[i];
+    if (inQ) {
+      if (c === '"') {
+        if (text[i + 1] === '"') { val += '"'; i++; }
+        else inQ = false;
+      } else val += c;
+    } else {
+      if (c === '"') inQ = true;
+      else if (c === ',') { cur.push(val); val = ''; }
+      else if (c === '\n') { cur.push(val); rows.push(cur); cur = []; val = ''; }
+      else if (c === '\r') { /* skip */ }
+      else val += c;
+    }
+  }
+  if (val.length || cur.length) { cur.push(val); rows.push(cur); }
+  return rows;
+}
+
+const trimOrNull = (v) => {
+  const s = (v ?? '').trim();
+  if (!s) return null;
+  if (s.toLowerCase() === 'select') return null;
+  return s;
+};
+
+const yesNo = (v) => {
+  const s = (v ?? '').trim().toLowerCase();
+  if (!s || s === 'select') return null;
+  if (s === 'yes') return true;
+  if (s === 'no') return false;
+  return null;
+};
+
+// reactive-to-animals style: 'Yes'/'No'/'' or a free-text species ('Cats', 'Birds', 'Other').
+const reactiveField = (v) => {
+  const s = (v ?? '').trim();
+  if (!s) return { reactive: null, detail: null };
+  const lower = s.toLowerCase();
+  if (lower === 'yes') return { reactive: true, detail: null };
+  if (lower === 'no') return { reactive: false, detail: null };
+  if (lower === 'select') return { reactive: null, detail: null };
+  return { reactive: true, detail: s };
+};
+
+const parseFloatOrNull = (v) => {
+  const s = (v ?? '').trim();
+  if (!s) return null;
+  const n = Number(s);
+  return Number.isFinite(n) ? n : null;
+};
+
+// Best-effort NZ phone normalisation. Keeps the raw, adds an e164 when we can
+// confidently produce one. Doesn't try to invent missing data.
+function normalizePhone(raw) {
+  const original = (raw ?? '').trim();
+  if (!original) return { raw: null, e164: null };
+  let digits = original.replace(/[^\d+]/g, '');
+  if (digits.startsWith('+')) {
+    return { raw: original, e164: '+' + digits.slice(1).replace(/\D/g, '') };
+  }
+  digits = digits.replace(/\D/g, '');
+  if (!digits) return { raw: original, e164: null };
+  if (digits.startsWith('64')) return { raw: original, e164: '+' + digits };
+  if (digits.startsWith('0')) return { raw: original, e164: '+64' + digits.slice(1) };
+  return { raw: original, e164: null };
+}
+
+const isoDateOrNull = (v) => {
+  const s = (v ?? '').trim();
+  if (!s) return null;
+  // CSV already uses YYYY-MM-DD or 'YYYY-MM-DD HH:MM:SS'
+  return s;
+};
+
+function emailGuess(ownerName, ownerSurname) {
+  // Legacy CSV doesn't include owner email. Leaving null so the Postgres
+  // import treats these as needing email-claim before they can sign in.
+  return null;
+}
+
+const raw = readFileSync(INPUT, 'utf8').replace(/^/, '');
+const rows = parseCsv(raw);
+const headers = rows[0];
+const data = rows.slice(1).filter((r) => r.some((cell) => (cell ?? '').trim() !== ''));
+
+// Column index lookups (defensive in case header order shifts).
+const idx = Object.fromEntries(headers.map((h, i) => [h.trim(), i]));
+const col = (row, name) => row[idx[name]] ?? '';
+
+const records = data.map((row) => {
+  const hasFoodAllergy = yesNo(col(row, 'Does your dog have any food allergies?'));
+  const foodAllergyDetail = trimOrNull(col(row, 'Specify'));
+  // Two columns are labelled 'Specify'. The first is food, then env, then diet,
+  // then medication — pick them by position.
+  const specifyCols = headers
+    .map((h, i) => ({ h, i }))
+    .filter((x) => x.h.trim() === 'Specify')
+    .map((x) => x.i);
+  const [foodSpecifyIdx, envSpecifyIdx, dietSpecifyIdx, medSpecifyIdx] = specifyCols;
+
+  const phone = normalizePhone(col(row, 'Owner Contact'));
+  const emergencyPhone = normalizePhone(col(row, 'Emergency Contact Number'));
+  const vetPhone = normalizePhone(col(row, 'Vet Contact Number'));
+
+  const dogBirth = isoDateOrNull(col(row, "Dog's date of birth"));
+  const signedOn = isoDateOrNull(col(row, 'Date'));
+  const entryDate = isoDateOrNull(col(row, 'Entry Date'));
+  const updatedDate = isoDateOrNull(col(row, 'Date Updated'));
+
+  const ownerFirst = trimOrNull(col(row, 'Owner Name'));
+  const ownerLast = trimOrNull(col(row, 'Owner Surname'));
+
+  return {
+    legacy: {
+      entryId: trimOrNull(col(row, 'Entry Id')),
+      entryDate,
+      dateUpdated: updatedDate,
+      createdByUserId: trimOrNull(col(row, 'Created By (User Id)')),
+      sourceUrl: trimOrNull(col(row, 'Source Url')),
+      signatureUrl: trimOrNull(col(row, 'Signature')),
+      pdfUrl: trimOrNull(col(row, 'PDF: DogOnboardingForm')),
+      userAgent: trimOrNull(col(row, 'User Agent')),
+      userIp: trimOrNull(col(row, 'User IP')),
+    },
+    owner: {
+      firstName: ownerFirst,
+      lastName: ownerLast,
+      fullName: [ownerFirst, ownerLast].filter(Boolean).join(' ') || null,
+      email: emailGuess(ownerFirst, ownerLast),
+      phone: phone.e164,
+      phoneRaw: phone.raw,
+      address: null, // not collected in legacy form
+    },
+    emergencyContact: {
+      name: trimOrNull(col(row, 'Emergency Contact Name')),
+      phone: emergencyPhone.e164,
+      phoneRaw: emergencyPhone.raw,
+    },
+    dog: {
+      name: trimOrNull(col(row, 'Dog Name')),
+      surname: trimOrNull(col(row, 'Dog Surname')),
+      dateOfBirth: dogBirth,
+      breed: null, // not collected in legacy form
+    },
+    vet: {
+      name: trimOrNull(col(row, 'Vet Name')),
+      address: trimOrNull(col(row, 'Vet Address')),
+      phone: vetPhone.e164,
+      phoneRaw: vetPhone.raw,
+    },
+    health: {
+      vaccinated: yesNo(col(row, 'Is your dog vaccinated?')),
+      foodAllergy: {
+        present: hasFoodAllergy,
+        detail: hasFoodAllergy === true ? trimOrNull(row[foodSpecifyIdx]) : null,
+      },
+      environmentalAllergy: (() => {
+        const present = yesNo(col(row, 'Does your dog have any environmental allergy?'));
+        return {
+          present,
+          detail: present === true ? trimOrNull(row[envSpecifyIdx]) : null,
+        };
+      })(),
+      specialDiet: (() => {
+        const present = yesNo(col(row, 'Is your dog on a special diet?'));
+        return {
+          present,
+          detail: present === true ? trimOrNull(row[dietSpecifyIdx]) : null,
+        };
+      })(),
+      medication: (() => {
+        const present = yesNo(col(row, 'Is your dog taking any medication that could put him at risk during a walk'));
+        return {
+          present,
+          detail: present === true ? trimOrNull(row[medSpecifyIdx]) : null,
+        };
+      })(),
+    },
+    behaviour: {
+      wellSocialised: yesNo(col(row, 'Is your dog well socialised?')),
+      dogsInteractedWeekly: trimOrNull(col(row, 'How many dogs does your dog interact with weekly (excluding your family dogs)')),
+      beachNotes: trimOrNull(col(row, 'Does your dog visit the beach?')),
+      dogParkNotes: trimOrNull(col(row, 'Does your dog visit dog parks frequently - How many times a week?')),
+      biteHistory: yesNo(col(row, 'Does your dog have a bite history?')),
+      reactiveToDogs: yesNo(col(row, 'Is your dog reactive to other dogs?')),
+      reactiveToAnimals: reactiveField(col(row, 'Is your dog reactive to other animals?')),
+      reactiveToChildren: yesNo(col(row, 'Is your dog reactive to children?')),
+      reactiveToPeople: yesNo(col(row, 'Is your dog reactive to other people?')),
+      desexed: yesNo(col(row, 'Is your dog desexed?')),
+      councilRegistered: yesNo(col(row, 'Is your dog registered?')),
+      leashTrained: yesNo(col(row, 'Is your dog leash trained?')),
+      recallRating: parseFloatOrNull(col(row, "Rate your dog's recall from 1 to 5, with one being the lowest score and 5 the highest.")),
+      ranAwayBefore: yesNo(col(row, 'Has your dog ran away before?')),
+      carBehaviour: trimOrNull(col(row, "Please describe your dog's behaviour in the car")),
+      knownCommands: trimOrNull(col(row, 'List of commands your dog understands')),
+    },
+    misc: {
+      additionalNotes: trimOrNull(col(row, "Anything else you'd like to let us know?")),
+      socialMediaAccount: trimOrNull(col(row, 'Social Media Account Name')),
+      howDidYouHear: trimOrNull(col(row, 'How did you hear about Goodwalk?')),
+      referredBy: trimOrNull(col(row, "Person's name who reffered Goodwalk to you")),
+    },
+    declaration: {
+      signedOn,
+      signatureUrl: trimOrNull(col(row, 'Signature')),
+      // Legacy submissions implicitly accepted T&Cs when submitted.
+      termsAccepted: true,
+      emergencyVetConsent: true,
+    },
+  };
+});
+
+mkdirSync(dirname(OUTPUT), { recursive: true });
+
+const payload = {
+  exportedAt: new Date().toISOString(),
+  source: {
+    file: 'dog-enrolment-form-2026-05-20.csv',
+    rows: data.length,
+    columns: headers.length,
+  },
+  notes: [
+    'Legacy Gravity Forms export. Owner email/address were not collected by the old form.',
+    'Dog breed not collected by the old form.',
+    'Phone numbers retained as raw + best-effort E.164 (+64). Verify before dialling.',
+    "Yes/No fields parsed to booleans; 'Select' and blanks become null.",
+    "'Reactive to other animals' values like Cats/Birds/Other map to { reactive: true, detail }.",
+  ],
+  records,
+};
+
+writeFileSync(OUTPUT, JSON.stringify(payload, null, 2) + '\n', 'utf8');
+
+// Print a small summary so the operator can sanity-check.
+const summary = {
+  records: records.length,
+  withOwnerPhone: records.filter((r) => r.owner.phone).length,
+  withVetPhone: records.filter((r) => r.vet.phone).length,
+  withEmergencyPhone: records.filter((r) => r.emergencyContact.phone).length,
+  withSignature: records.filter((r) => r.declaration.signatureUrl).length,
+  vaccinatedTrue: records.filter((r) => r.health.vaccinated === true).length,
+  councilRegistered: records.filter((r) => r.behaviour.councilRegistered === true).length,
+  output: OUTPUT,
+};
+console.log(JSON.stringify(summary, null, 2));

scripts/convert-png-to-jpg.mjs

@@ -0,0 +1,45 @@
+import sharp from 'sharp';
+import { writeFile, unlink, stat } from 'node:fs/promises';
+import { join } from 'node:path';
+
+// Opaque-photo PNGs to convert to JPG (verified via metadata: no alpha)
+const targets = [
+  'archie-auckland-dog-walking-review',
+  'monty-auckland-dog-walking-review',
+  'otis-auckland-dog-walking-review',
+  'wallace-auckland-dog-walking-review',
+  'one-on-one-dog-portrait-1',
+  'one-on-one-dog-portrait-2',
+  'one-on-one-dog-portrait-3',
+  'small-medium-dogs-pack-walk',
+  'auckland-pack-walk-small-dogs-group',
+  'founder-image-aless-goodwalk'
+];
+
+const dirs = ['src/lib/images', 'static/images'];
+const MAX_WIDTH = 1600;
+
+let totalOrig = 0;
+let totalNew = 0;
+for (const dir of dirs) {
+  for (const name of targets) {
+    const png = join(dir, name + '.png');
+    const jpg = join(dir, name + '.jpg');
+    try {
+      const orig = (await stat(png)).size;
+      const buf = await sharp(png)
+        .rotate()
+        .resize({ width: MAX_WIDTH, withoutEnlargement: true })
+        .jpeg({ quality: 82, mozjpeg: true, progressive: true })
+        .toBuffer();
+      await writeFile(jpg, buf);
+      await unlink(png);
+      totalOrig += orig;
+      totalNew += buf.length;
+      console.log(`${name.padEnd(45)} ${(orig/1024).toFixed(0).padStart(5)}KB png → ${(buf.length/1024).toFixed(0).padStart(4)}KB jpg`);
+    } catch (err) {
+      console.error('FAILED', png, err.message);
+    }
+  }
+}
+console.log(`\nTotal: ${(totalOrig/1024/1024).toFixed(2)} MB → ${(totalNew/1024/1024).toFixed(2)} MB`);

scripts/deploy-from-git.sh

@@ -43,6 +43,108 @@ fail() {
   exit 1
 }
 
+get_mount_source_for_destination() {
+  local container_id="$1"
+  local destination="$2"
+
+  docker inspect -f '{{range .Mounts}}{{.Source}}|{{.Destination}}{{println}}{{end}}' "$container_id" \
+    | awk -F'|' -v wanted="$destination" '$2 == wanted { print $1; exit }'
+}
+
+write_acme_bootstrap_config() {
+  local source_config="$1"
+  local target_config="$2"
+  shift 2
+
+  awk -v skip_domains="$*" '
+    BEGIN {
+      split(skip_domains, items, " ")
+      for (i in items) {
+        if (items[i] != "") skip[items[i]] = 1
+      }
+      in_server = 0
+      depth = 0
+      block = ""
+      is_ssl = 0
+      has_skipped_domain = 0
+    }
+    function emit_block() {
+      if (!(is_ssl && has_skipped_domain)) {
+        printf "%s", block
+      }
+      in_server = 0
+      depth = 0
+      block = ""
+      is_ssl = 0
+      has_skipped_domain = 0
+    }
+    {
+      line = $0 ORS
+
+      if (!in_server) {
+        if ($0 ~ /^[[:space:]]*server[[:space:]]*\{[[:space:]]*$/) {
+          in_server = 1
+          depth = 1
+          block = line
+          next
+        }
+
+        printf "%s", line
+        next
+      }
+
+      block = block line
+
+      if ($0 ~ /^[[:space:]]*listen[[:space:]]+443[[:space:]]+ssl([[:space:]]|;)/) {
+        is_ssl = 1
+      }
+
+      if ($0 ~ /^[[:space:]]*server_name[[:space:]]+/) {
+        count = split($0, parts, /[[:space:];]+/)
+        for (i = 2; i <= count; i++) {
+          if (parts[i] in skip) {
+            has_skipped_domain = 1
+          }
+        }
+      }
+
+      opens = gsub(/\{/, "{", $0)
+      closes = gsub(/\}/, "}", $0)
+      depth += opens - closes
+
+      if (depth == 0) {
+        emit_block()
+      }
+    }
+    END {
+      if (in_server) {
+        emit_block()
+      }
+    }
+  ' "$source_config" > "$target_config"
+}
+
+obtain_certificate() {
+  local domain="$1"
+  local cert_root="$2"
+  local acme_webroot="$3"
+  local certbot_email="info@goodwalk.co.nz"
+
+  echo "[deploy-git] Obtaining TLS certificate for $domain"
+  docker run --rm \
+    -v "$cert_root:/etc/letsencrypt" \
+    -v "$acme_webroot:/var/www/certbot" \
+    certbot/certbot:latest \
+    certonly \
+    --webroot \
+    -w /var/www/certbot \
+    --cert-name "$domain" \
+    -d "$domain" \
+    --non-interactive \
+    --agree-tos \
+    -m "$certbot_email"
+}
+
 assert_command() {
   command -v "$1" >/dev/null 2>&1 || fail "Required command '$1' is not installed on the server"
 }
@@ -437,6 +539,55 @@ if (( nginx_args_present )); then
   NGINX_CID="$(docker ps -qf name=^nginx$ | head -n1 || true)"
   [[ -n "$NGINX_CID" ]] || fail "Shared nginx container is not running (expected name 'nginx'). Bring it up before deploying."
 
+  CERT_ROOT_HOST_DIR="$(get_mount_source_for_destination "$NGINX_CID" "/etc/letsencrypt")"
+  [[ -n "$CERT_ROOT_HOST_DIR" ]] || fail "nginx container is missing the certificate bind mount for /etc/letsencrypt."
+
+  CERTBOT_WEBROOT_HOST_DIR="$(get_mount_source_for_destination "$NGINX_CID" "/var/www/certbot")"
+  [[ -n "$CERTBOT_WEBROOT_HOST_DIR" ]] || fail "nginx container is missing the ACME webroot bind mount for /var/www/certbot."
+
+  ONBOARDING_CERT="$CERT_ROOT_HOST_DIR/live/onboarding.goodwalk.co.nz/fullchain.pem"
+  ONBOARDING_KEY="$CERT_ROOT_HOST_DIR/live/onboarding.goodwalk.co.nz/privkey.pem"
+  CLIENTS_CERT="$CERT_ROOT_HOST_DIR/live/clients.goodwalk.co.nz/fullchain.pem"
+  CLIENTS_KEY="$CERT_ROOT_HOST_DIR/live/clients.goodwalk.co.nz/privkey.pem"
+  CP_CERT="$CERT_ROOT_HOST_DIR/live/cp.goodwalk.co.nz/fullchain.pem"
+  CP_KEY="$CERT_ROOT_HOST_DIR/live/cp.goodwalk.co.nz/privkey.pem"
+  MISSING_CERT_DOMAINS=()
+  if [[ ! -f "$ONBOARDING_CERT" || ! -f "$ONBOARDING_KEY" ]]; then
+    MISSING_CERT_DOMAINS+=("onboarding.goodwalk.co.nz")
+  fi
+  if [[ ! -f "$CLIENTS_CERT" || ! -f "$CLIENTS_KEY" ]]; then
+    MISSING_CERT_DOMAINS+=("clients.goodwalk.co.nz")
+  fi
+  if [[ ! -f "$CP_CERT" || ! -f "$CP_KEY" ]]; then
+    MISSING_CERT_DOMAINS+=("cp.goodwalk.co.nz")
+  fi
+
+  if (( ${#MISSING_CERT_DOMAINS[@]} > 0 )); then
+    echo "[deploy-git] Missing TLS certificates detected: ${MISSING_CERT_DOMAINS[*]}"
+    echo "[deploy-git] Bootstrapping nginx HTTP config so ACME challenges can be served"
+    mkdir -p "$(dirname "$NGINX_TARGET")"
+    BOOTSTRAP_CONFIG="$(mktemp "${TMPDIR:-/tmp}/goodwalk-nginx-acme.XXXXXX.conf")"
+    write_acme_bootstrap_config "$DEPLOY_PATH/$NGINX_SOURCE" "$BOOTSTRAP_CONFIG" "${MISSING_CERT_DOMAINS[@]}"
+    cp "$BOOTSTRAP_CONFIG" "$NGINX_TARGET"
+    rm -f "$BOOTSTRAP_CONFIG"
+
+    echo "[deploy-git] Validating bootstrap nginx configuration"
+    "${COMPOSE_CMD[@]}" -p "$NGINX_PROJECT_NAME" -f "$NGINX_COMPOSE_FILE" exec -T nginx nginx -t
+
+    echo "[deploy-git] Reloading shared nginx with bootstrap config"
+    "${COMPOSE_CMD[@]}" -p "$NGINX_PROJECT_NAME" -f "$NGINX_COMPOSE_FILE" exec -T nginx nginx -s reload
+
+    for domain in "${MISSING_CERT_DOMAINS[@]}"; do
+      echo "[deploy-git] Ensure the DNS A record for $domain points to this server before certificate issuance"
+      obtain_certificate "$domain" "$CERT_ROOT_HOST_DIR" "$CERTBOT_WEBROOT_HOST_DIR" \
+        || fail "Automatic certificate issuance failed for $domain. Confirm DNS resolves here and port 80 is reachable."
+    done
+
+    [[ -f "$ONBOARDING_CERT" && -f "$ONBOARDING_KEY" ]] || fail "Automatic certificate issuance did not create onboarding.goodwalk.co.nz at $ONBOARDING_CERT"
+    [[ -f "$CLIENTS_CERT" && -f "$CLIENTS_KEY" ]] || fail "Automatic certificate issuance did not create clients.goodwalk.co.nz at $CLIENTS_CERT"
+    [[ -f "$CP_CERT" && -f "$CP_KEY" ]] || fail "Automatic certificate issuance did not create cp.goodwalk.co.nz at $CP_CERT"
+  fi
+
   if ! docker inspect -f '{{range .Mounts}}{{.Source}}|{{.Destination}}{{println}}{{end}}' "$NGINX_CID" \
         | grep -Fxq "${MAINTENANCE_HOST_DIR}|/var/www/maintenance"; then
     fail "nginx container is missing the maintenance bind mount.

scripts/deploy-remote.sh

@@ -12,6 +12,7 @@ NGINX_COMPOSE_FILE=""
 NGINX_PROJECT_NAME=""
 MAINTENANCE_HOST_DIR=""
 MAINTENANCE_FLAG_PATH=""
+SEED_ADMIN_DATA=0
 
 usage() {
   cat <<'EOF'
@@ -34,6 +35,108 @@ fail() {
   exit 1
 }
 
+get_mount_source_for_destination() {
+  local container_id="$1"
+  local destination="$2"
+
+  docker inspect -f '{{range .Mounts}}{{.Source}}|{{.Destination}}{{println}}{{end}}' "$container_id" \
+    | awk -F'|' -v wanted="$destination" '$2 == wanted { print $1; exit }'
+}
+
+write_acme_bootstrap_config() {
+  local source_config="$1"
+  local target_config="$2"
+  shift 2
+
+  awk -v skip_domains="$*" '
+    BEGIN {
+      split(skip_domains, items, " ")
+      for (i in items) {
+        if (items[i] != "") skip[items[i]] = 1
+      }
+      in_server = 0
+      depth = 0
+      block = ""
+      is_ssl = 0
+      has_skipped_domain = 0
+    }
+    function emit_block() {
+      if (!(is_ssl && has_skipped_domain)) {
+        printf "%s", block
+      }
+      in_server = 0
+      depth = 0
+      block = ""
+      is_ssl = 0
+      has_skipped_domain = 0
+    }
+    {
+      line = $0 ORS
+
+      if (!in_server) {
+        if ($0 ~ /^[[:space:]]*server[[:space:]]*\{[[:space:]]*$/) {
+          in_server = 1
+          depth = 1
+          block = line
+          next
+        }
+
+        printf "%s", line
+        next
+      }
+
+      block = block line
+
+      if ($0 ~ /^[[:space:]]*listen[[:space:]]+443[[:space:]]+ssl([[:space:]]|;)/) {
+        is_ssl = 1
+      }
+
+      if ($0 ~ /^[[:space:]]*server_name[[:space:]]+/) {
+        count = split($0, parts, /[[:space:];]+/)
+        for (i = 2; i <= count; i++) {
+          if (parts[i] in skip) {
+            has_skipped_domain = 1
+          }
+        }
+      }
+
+      opens = gsub(/\{/, "{", $0)
+      closes = gsub(/\}/, "}", $0)
+      depth += opens - closes
+
+      if (depth == 0) {
+        emit_block()
+      }
+    }
+    END {
+      if (in_server) {
+        emit_block()
+      }
+    }
+  ' "$source_config" > "$target_config"
+}
+
+obtain_certificate() {
+  local domain="$1"
+  local cert_root="$2"
+  local acme_webroot="$3"
+  local certbot_email="info@goodwalk.co.nz"
+
+  echo "[deploy-remote] Obtaining TLS certificate for $domain"
+  docker run --rm \
+    -v "$cert_root:/etc/letsencrypt" \
+    -v "$acme_webroot:/var/www/certbot" \
+    certbot/certbot:latest \
+    certonly \
+    --webroot \
+    -w /var/www/certbot \
+    --cert-name "$domain" \
+    -d "$domain" \
+    --non-interactive \
+    --agree-tos \
+    -m "$certbot_email"
+}
+
 while [[ $# -gt 0 ]]; do
   case "$1" in
     --archive)
@@ -84,6 +187,10 @@ while [[ $# -gt 0 ]]; do
       usage
       exit 0
       ;;
+    --seed-admin-data)
+      SEED_ADMIN_DATA=1
+      shift 1
+      ;;
     *)
       fail "Unknown argument: $1"
       ;;
@@ -299,6 +406,55 @@ if (( nginx_args_present )); then
   NGINX_CID="$(docker ps -qf name=^nginx$ | head -n1 || true)"
   [[ -n "$NGINX_CID" ]] || fail "Shared nginx container is not running (expected name 'nginx'). Bring it up before deploying."
 
+  CERT_ROOT_HOST_DIR="$(get_mount_source_for_destination "$NGINX_CID" "/etc/letsencrypt")"
+  [[ -n "$CERT_ROOT_HOST_DIR" ]] || fail "nginx container is missing the certificate bind mount for /etc/letsencrypt."
+
+  CERTBOT_WEBROOT_HOST_DIR="$(get_mount_source_for_destination "$NGINX_CID" "/var/www/certbot")"
+  [[ -n "$CERTBOT_WEBROOT_HOST_DIR" ]] || fail "nginx container is missing the ACME webroot bind mount for /var/www/certbot."
+
+  ONBOARDING_CERT="$CERT_ROOT_HOST_DIR/live/onboarding.goodwalk.co.nz/fullchain.pem"
+  ONBOARDING_KEY="$CERT_ROOT_HOST_DIR/live/onboarding.goodwalk.co.nz/privkey.pem"
+  CLIENTS_CERT="$CERT_ROOT_HOST_DIR/live/clients.goodwalk.co.nz/fullchain.pem"
+  CLIENTS_KEY="$CERT_ROOT_HOST_DIR/live/clients.goodwalk.co.nz/privkey.pem"
+  CP_CERT="$CERT_ROOT_HOST_DIR/live/cp.goodwalk.co.nz/fullchain.pem"
+  CP_KEY="$CERT_ROOT_HOST_DIR/live/cp.goodwalk.co.nz/privkey.pem"
+  MISSING_CERT_DOMAINS=()
+  if [[ ! -f "$ONBOARDING_CERT" || ! -f "$ONBOARDING_KEY" ]]; then
+    MISSING_CERT_DOMAINS+=("onboarding.goodwalk.co.nz")
+  fi
+  if [[ ! -f "$CLIENTS_CERT" || ! -f "$CLIENTS_KEY" ]]; then
+    MISSING_CERT_DOMAINS+=("clients.goodwalk.co.nz")
+  fi
+  if [[ ! -f "$CP_CERT" || ! -f "$CP_KEY" ]]; then
+    MISSING_CERT_DOMAINS+=("cp.goodwalk.co.nz")
+  fi
+
+  if (( ${#MISSING_CERT_DOMAINS[@]} > 0 )); then
+    echo "[deploy-remote] Missing TLS certificates detected: ${MISSING_CERT_DOMAINS[*]}"
+    echo "[deploy-remote] Bootstrapping nginx HTTP config so ACME challenges can be served"
+    mkdir -p "$(dirname "$NGINX_TARGET")"
+    BOOTSTRAP_CONFIG="$(mktemp "${TMPDIR:-/tmp}/goodwalk-nginx-acme.XXXXXX.conf")"
+    write_acme_bootstrap_config "$DEPLOY_PATH/$NGINX_SOURCE" "$BOOTSTRAP_CONFIG" "${MISSING_CERT_DOMAINS[@]}"
+    cp "$BOOTSTRAP_CONFIG" "$NGINX_TARGET"
+    rm -f "$BOOTSTRAP_CONFIG"
+
+    echo "[deploy-remote] Validating bootstrap nginx configuration"
+    "${COMPOSE_CMD[@]}" -p "$NGINX_PROJECT_NAME" -f "$NGINX_COMPOSE_FILE" exec -T nginx nginx -t
+
+    echo "[deploy-remote] Reloading shared nginx with bootstrap config"
+    "${COMPOSE_CMD[@]}" -p "$NGINX_PROJECT_NAME" -f "$NGINX_COMPOSE_FILE" exec -T nginx nginx -s reload
+
+    for domain in "${MISSING_CERT_DOMAINS[@]}"; do
+      echo "[deploy-remote] Ensure the DNS A record for $domain points to this server before certificate issuance"
+      obtain_certificate "$domain" "$CERT_ROOT_HOST_DIR" "$CERTBOT_WEBROOT_HOST_DIR" \
+        || fail "Automatic certificate issuance failed for $domain. Confirm DNS resolves here and port 80 is reachable."
+    done
+
+    [[ -f "$ONBOARDING_CERT" && -f "$ONBOARDING_KEY" ]] || fail "Automatic certificate issuance did not create onboarding.goodwalk.co.nz at $ONBOARDING_CERT"
+    [[ -f "$CLIENTS_CERT" && -f "$CLIENTS_KEY" ]] || fail "Automatic certificate issuance did not create clients.goodwalk.co.nz at $CLIENTS_CERT"
+    [[ -f "$CP_CERT" && -f "$CP_KEY" ]] || fail "Automatic certificate issuance did not create cp.goodwalk.co.nz at $CP_CERT"
+  fi
+
   if ! docker inspect -f '{{range .Mounts}}{{.Source}}|{{.Destination}}{{println}}{{end}}' "$NGINX_CID" \
         | grep -Fxq "${MAINTENANCE_HOST_DIR}|/var/www/maintenance"; then
     fail "nginx container is missing the maintenance bind mount.
@@ -333,6 +489,13 @@ if (( nginx_args_present )); then
   MAINTENANCE_ACTIVE=1
 fi
 
+if [[ "$SEED_ADMIN_DATA" -eq 1 ]]; then
+  echo "[deploy-remote] Admin data seed requested: mail-api will overwrite admin_kv from JSON on next boot"
+  export ADMIN_DATA_SEED_FROM_JSON="force"
+else
+  export ADMIN_DATA_SEED_FROM_JSON="auto"
+fi
+
 if [[ -n "$SERVICE_NAME" ]]; then
   echo "[deploy-remote] Stopping only the Goodwalk service: $SERVICE_NAME"
   "${COMPOSE_CMD[@]}" -p "$PROJECT_NAME" -f "$COMPOSE_FILE" stop "$SERVICE_NAME" || true

scripts/optimize-images.mjs

@@ -0,0 +1,78 @@
+import sharp from 'sharp';
+import { readdir, stat, rename } from 'node:fs/promises';
+import { join, extname, basename } from 'node:path';
+
+const MAX_WIDTH = 1600;
+const MIN_BYTES_TO_OPTIMISE = 250 * 1024;
+const OPTIMISE_WEBP = process.env.OPTIMISE_WEBP === '1';
+
+const dirs = ['src/lib/images', 'static/images'];
+
+async function optimiseFile(file) {
+  const ext = extname(file).toLowerCase();
+  const input = await sharp(file, { failOn: 'none' }).rotate();
+  const meta = await input.metadata();
+  const width = meta.width ?? 0;
+  const targetWidth = width > MAX_WIDTH ? MAX_WIDTH : width;
+  const pipeline = sharp(file, { failOn: 'none' })
+    .rotate()
+    .resize({ width: targetWidth, withoutEnlargement: true });
+
+  let buf;
+  if (ext === '.png') {
+    if (meta.hasAlpha) {
+      buf = await pipeline
+        .png({ palette: true, quality: 88, compressionLevel: 9, effort: 10 })
+        .toBuffer();
+    } else {
+      buf = await pipeline
+        .png({ palette: true, quality: 82, compressionLevel: 9, effort: 10 })
+        .toBuffer();
+    }
+  } else if (ext === '.jpg' || ext === '.jpeg') {
+    buf = await pipeline.jpeg({ quality: 82, mozjpeg: true }).toBuffer();
+  } else if (ext === '.webp') {
+    if (!OPTIMISE_WEBP) return { file, original: (await stat(file)).size, optimised: (await stat(file)).size, skipped: true };
+    buf = await pipeline.webp({ quality: 80, effort: 6 }).toBuffer();
+  } else {
+    return null;
+  }
+
+  const original = (await stat(file)).size;
+  if (buf.length >= original) return { file, original, optimised: original, skipped: true };
+
+  const tmp = file + '.opt.tmp';
+  await sharp(buf).toFile(tmp);
+  await rename(tmp, file);
+  return { file, original, optimised: buf.length, skipped: false };
+}
+
+let totalOrig = 0;
+let totalNew = 0;
+for (const dir of dirs) {
+  const entries = await readdir(dir);
+  for (const name of entries) {
+    if (!/\.(png|jpe?g|webp)$/i.test(name)) continue;
+    const file = join(dir, name);
+    const s = await stat(file);
+    if (s.size < MIN_BYTES_TO_OPTIMISE) continue;
+    if (/\.webp$/i.test(name) && !OPTIMISE_WEBP) {
+      console.log(`${basename(file).padEnd(58)} ${(s.size / 1024).toFixed(0).padStart(5)}KB  (skipped: existing WebP)`);
+      continue;
+    }
+    try {
+      const res = await optimiseFile(file);
+      if (!res) continue;
+      totalOrig += res.original;
+      totalNew += res.optimised;
+      const pct = ((1 - res.optimised / res.original) * 100).toFixed(0);
+      const flag = res.skipped ? ' (skipped: no gain)' : '';
+      console.log(
+        `${basename(file).padEnd(58)} ${(res.original / 1024).toFixed(0).padStart(5)}KB → ${(res.optimised / 1024).toFixed(0).padStart(5)}KB  (-${pct}%)${flag}`
+      );
+    } catch (err) {
+      console.error('FAILED', file, err.message);
+    }
+  }
+}
+console.log(`\nTotal: ${(totalOrig / 1024 / 1024).toFixed(2)} MB → ${(totalNew / 1024 / 1024).toFixed(2)} MB`);

scripts/sveltekit-hooks.mjs

@@ -0,0 +1,24 @@
+import path from 'node:path';
+import { fileURLToPath, pathToFileURL } from 'node:url';
+import { existsSync } from 'node:fs';
+
+const projectRoot = path.resolve(path.dirname(fileURLToPath(import.meta.url)), '..');
+const libRoot = path.join(projectRoot, 'src', 'lib');
+
+export function resolve(specifier, context, nextResolve) {
+  if (specifier.startsWith('$lib/')) {
+    const relative = specifier.slice('$lib/'.length);
+    const candidates = [
+      path.join(libRoot, relative + '.ts'),
+      path.join(libRoot, relative + '.js'),
+      path.join(libRoot, relative, 'index.ts'),
+      path.join(libRoot, relative, 'index.js'),
+    ];
+    for (const candidate of candidates) {
+      if (existsSync(candidate)) {
+        return nextResolve(pathToFileURL(candidate).href, context);
+      }
+    }
+  }
+  return nextResolve(specifier, context);
+}

scripts/sveltekit-resolver.mjs

@@ -0,0 +1,9 @@
+import { register } from 'node:module';
+import { pathToFileURL, fileURLToPath } from 'node:url';
+import path from 'node:path';
+
+const scriptDir = path.dirname(fileURLToPath(import.meta.url));
+register(
+  pathToFileURL(path.join(scriptDir, 'sveltekit-hooks.mjs')).href,
+  pathToFileURL(scriptDir + '/')
+);

scripts/test-success-modal-mobile.py

@@ -0,0 +1,98 @@
+"""Drive the homepage BookingWizard in a mobile viewport and check the success modal appears."""
+from playwright.sync_api import sync_playwright
+import sys, io
+sys.stdout = io.TextIOWrapper(sys.stdout.buffer, encoding='utf-8')
+
+BASE = "http://127.0.0.1:5180"
+
+def run():
+    with sync_playwright() as p:
+        browser = p.chromium.launch()
+        ctx = browser.new_context(
+            viewport={"width": 390, "height": 844},
+            user_agent="Mozilla/5.0 (iPhone; CPU iPhone OS 17_0 like Mac OS X) AppleWebKit/605.1.15 Mobile/15E148 Safari/604.1",
+            is_mobile=True,
+            has_touch=True,
+            device_scale_factor=3,
+        )
+        page = ctx.new_page()
+        console_logs = []
+        page.on("console", lambda msg: console_logs.append(f"[{msg.type}] {msg.text}"))
+        page.on("pageerror", lambda err: console_logs.append(f"[pageerror] {err}"))
+
+        def handle_submit(route):
+            print(f"   intercepted /api/submit -> returning 200")
+            route.fulfill(status=200, content_type="application/json", body='{"ok":true}')
+        page.route("**/api/submit", handle_submit)
+
+        print("[1] Loading homepage…")
+        page.goto(BASE + "/#newlead", wait_until="networkidle", timeout=30000)
+        page.locator("#newlead").scroll_into_view_if_needed()
+        page.wait_for_timeout(400)
+
+        print("[2] Step 1 — dog details")
+        # Pet name (avoid honeypot which uses autocomplete="new-password")
+        page.locator('.wiz-form input[placeholder*="Teddy"]').fill("Rex")
+        # Pick first service
+        page.locator('.wiz-service').first.click()
+        # Message (textarea)
+        page.locator('.wiz-form textarea').first.fill("Friendly dog, two years old, recall fine.")
+
+        # Continue
+        cont = page.get_by_role("button", name="Continue")
+        print(f"   Continue button visible: {cont.is_visible()}")
+        cont.click()
+        page.wait_for_timeout(1200)
+        page.locator("#newlead").screenshot(path="scripts/mobile-step2.png")
+        errs = page.locator('.wiz-error').all()
+        print(f"   visible errors after Continue: {len(errs)}")
+        for e in errs:
+            try: print(f"     -> {e.inner_text()}")
+            except: pass
+        print(f"   inputs after Continue: {page.locator('.wiz-form input').count()}")
+        for inp in page.locator('.wiz-form input').all():
+            print(f"     autocomplete={inp.get_attribute('autocomplete')!r} type={inp.get_attribute('type')!r} visible={inp.is_visible()}")
+
+        print("[3] Step 2 — owner details")
+        page.locator('.wiz-form input[autocomplete="name"]').fill("Test User")
+        page.locator('.wiz-form input[type="email"]').fill("test@example.com")
+        page.locator('.wiz-form input[type="tel"]').fill("0211234567")
+        page.locator('.wiz-form input[autocomplete="address-level2"]').fill("Mt Eden")
+
+        print("[4] Submit")
+        page.get_by_role("button", name="Send my details").click()
+
+        print("[5] Waiting for success modal…")
+        try:
+            page.wait_for_selector('[role="dialog"]', timeout=8000, state="attached")
+            print("   PASS: dialog attached")
+        except Exception:
+            print("   FAIL: dialog never attached")
+            return 1
+
+        # Snapshot immediately
+        page.screenshot(path="scripts/mobile-modal-immediate.png", full_page=False)
+        c0 = page.locator('canvas').count()
+        d0 = page.locator('[role="dialog"]').count()
+        print(f"   t=0ms: dialogs={d0} canvases={c0}")
+
+        for delay in (200, 500, 1000, 2000):
+            page.wait_for_timeout(delay)
+            d = page.locator('[role="dialog"]').count()
+            c = page.locator('canvas').count()
+            print(f"   after +{delay}ms: dialogs={d} canvases={c}")
+            if d == 0:
+                print("   Modal vanished!")
+                page.screenshot(path=f"scripts/mobile-vanished-{delay}.png", full_page=False)
+                break
+
+        page.screenshot(path="scripts/mobile-modal-final.png", full_page=False)
+
+        print("\nConsole tail:")
+        for line in console_logs[-12:]:
+            print(f"  {line}")
+
+        browser.close()
+        return 0
+
+sys.exit(run())

scripts/test-testimonials-spa.py

@@ -0,0 +1,87 @@
+"""Reproduce: testimonials cards blank after SPA navigation from another page."""
+from playwright.sync_api import sync_playwright
+import sys, io
+sys.stdout = io.TextIOWrapper(sys.stdout.buffer, encoding='utf-8')
+
+BASE = "https://www.goodwalk.co.nz"
+
+def run():
+    with sync_playwright() as p:
+        browser = p.chromium.launch()
+        for label, ctx_opts in [
+            ("mobile",  {"viewport": {"width": 390, "height": 844}, "is_mobile": True, "has_touch": True,
+                         "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_0 like Mac OS X) AppleWebKit/605.1.15 Mobile/15E148 Safari/604.1"}),
+        ]:
+            print(f"\n=== {label} ===")
+            ctx = browser.new_context(**ctx_opts)
+            page = ctx.new_page()
+            logs = []
+            page.on("console", lambda m, L=logs: L.append(f"[{m.type}] {m.text}"))
+            page.on("pageerror", lambda e, L=logs: L.append(f"[pageerror] {e}"))
+
+            print("  Loading homepage…")
+            page.goto(BASE + "/", wait_until="networkidle", timeout=30000)
+            page.wait_for_timeout(800)
+            all_links = page.locator('a[href*="testimonials"]').all()
+            print(f"  testimonials links found: {len(all_links)}")
+            for a in all_links[:5]:
+                print(f"    href={a.get_attribute('href')!r} visible={a.is_visible()}")
+
+            # Try opening mobile menu (hamburger) then click testimonials
+            burger = page.locator('button[aria-label*="menu" i], button.header-burger, [aria-label*="open" i]').first
+            if burger.count() and burger.is_visible():
+                burger.click()
+                page.wait_for_timeout(400)
+            # Click first now-visible testimonials link (SPA nav, no reload)
+            visible_link = None
+            for a in page.locator('a[href*="testimonials"]').all():
+                if a.is_visible():
+                    visible_link = a
+                    break
+            if visible_link is None:
+                print("  no visible link to click")
+                return
+            print("  clicking testimonials link…")
+            with page.expect_navigation(wait_until="load", timeout=5000) as nav_info:
+                visible_link.click()
+            print(f"  nav type detected: same-document={nav_info.value is None}")
+            page.wait_for_timeout(2000)
+
+            page.wait_for_timeout(2500)
+            print(f"  url now: {page.url}")
+
+            section = page.locator(".testimonials-page-grid-section")
+            print(f"  section count: {section.count()}")
+            if section.count():
+                classes = section.first.get_attribute("class")
+                print(f"  section classes: {classes!r}")
+
+            cards = page.locator(".testimonials-page-card")
+            print(f"  cards count: {cards.count()}")
+            if cards.count():
+                first = cards.first
+                computed = first.evaluate("el => { const cs = getComputedStyle(el); return { opacity: cs.opacity, transform: cs.transform }; }")
+                print(f"  first card computed: {computed}")
+                last = cards.last
+                last_comp = last.evaluate("el => { const cs = getComputedStyle(el); return { opacity: cs.opacity }; }")
+                print(f"  last card computed: {last_comp}")
+
+            page.screenshot(path=f"scripts/testimonials-spa-{label}.png", full_page=True)
+            print(f"  screenshot: scripts/testimonials-spa-{label}.png")
+
+            # Now scroll and recheck
+            page.mouse.wheel(0, 600)
+            page.wait_for_timeout(500)
+            if cards.count():
+                op_after = cards.first.evaluate("el => getComputedStyle(el).opacity")
+                print(f"  first card opacity after scroll 600px: {op_after}")
+            page.screenshot(path=f"scripts/testimonials-spa-scrolled-{label}.png", full_page=True)
+
+            if logs:
+                print("  console:")
+                for l in logs[-12:]:
+                    print(f"    {l}")
+            ctx.close()
+        browser.close()
+
+run()

scripts/test-testimonials.py

@@ -0,0 +1,63 @@
+"""Load /testimonials and report what's actually visible."""
+from playwright.sync_api import sync_playwright
+import sys, io
+sys.stdout = io.TextIOWrapper(sys.stdout.buffer, encoding='utf-8')
+
+BASE = "http://127.0.0.1:5180"
+
+def run():
+    with sync_playwright() as p:
+        browser = p.chromium.launch()
+        for label, ctx_opts in [
+            ("desktop", {"viewport": {"width": 1280, "height": 900}}),
+            ("mobile",  {"viewport": {"width": 390, "height": 844}, "is_mobile": True, "has_touch": True,
+                         "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_0 like Mac OS X) AppleWebKit/605.1.15 Mobile/15E148 Safari/604.1"}),
+        ]:
+            print(f"\n=== {label} ===")
+            ctx = browser.new_context(**ctx_opts)
+            page = ctx.new_page()
+            logs = []
+            page.on("console", lambda m, L=logs: L.append(f"[{m.type}] {m.text}"))
+            page.on("pageerror", lambda e, L=logs: L.append(f"[pageerror] {e}"))
+
+            page.goto(BASE + "/testimonials", wait_until="networkidle", timeout=30000)
+            page.wait_for_timeout(600)
+
+            section = page.locator(".testimonials-page-grid-section")
+            print(f"  section count: {section.count()}")
+            classes = section.first.get_attribute("class") if section.count() else None
+            print(f"  section classes: {classes!r}")
+
+            cards = page.locator(".testimonials-page-card")
+            print(f"  cards count: {cards.count()}")
+
+            if cards.count():
+                first = cards.first
+                computed = first.evaluate("el => { const cs = getComputedStyle(el); return { opacity: cs.opacity, transform: cs.transform, display: cs.display, visibility: cs.visibility }; }")
+                print(f"  first card computed: {computed}")
+                bb = first.bounding_box()
+                print(f"  first card bbox: {bb}")
+                txt = first.inner_text()
+                print(f"  first card text: {txt[:200]!r}")
+
+            # Scroll into view and re-check
+            if section.count():
+                section.first.scroll_into_view_if_needed()
+                page.wait_for_timeout(800)
+                classes2 = section.first.get_attribute("class")
+                print(f"  section classes after scroll: {classes2!r}")
+                if cards.count():
+                    op2 = cards.first.evaluate("el => getComputedStyle(el).opacity")
+                    print(f"  first card opacity after scroll: {op2}")
+
+            page.screenshot(path=f"scripts/testimonials-{label}.png", full_page=True)
+            print(f"  screenshot: scripts/testimonials-{label}.png")
+
+            if logs:
+                print("  console:")
+                for l in logs[-15:]:
+                    print(f"    {l}")
+            ctx.close()
+        browser.close()
+
+run()