diff --git a/docker/postgres/init/001-site-content.sql b/docker/postgres/init/001-site-content.sql
index 755225f..526314f 100644
--- a/docker/postgres/init/001-site-content.sql
+++ b/docker/postgres/init/001-site-content.sql
@@ -34,7 +34,7 @@ values (
       "highlight": "Your Dog''s Day!",
       "mobileTitle": "Unleashing Fun in\nYour Dog''s Day!",
       "primaryCta": { "label": "Learn more", "href": "#services", "variant": "yellow" },
-      "secondaryCta": { "label": "Enroll today", "href": "#reservation", "variant": "outline" },
+      "secondaryCta": { "label": "Enroll today", "href": "#newlead", "variant": "outline" },
       "imageUrl": "/images/auckland-dog-walking-happy-dog-hero.png",
       "imageAlt": "Happy dog on a walk with Goodwalk"
     },
@@ -51,7 +51,7 @@ values (
       "subtitle": "happy humans",
       "body": "Offering tailored pack walks for small and medium dogs, and one-on-one walks for large breeds. Our walkers give personalised attention to each dog, easing stress, anxiety and ensuring a quality experience. Our expertise in small-medium breeds ensures tailored care for their unique needs. Join our",
       "emphasis": "TINY GANG!",
-      "cta": { "label": "Book now", "href": "#reservation", "variant": "green" },
+      "cta": { "label": "Book now", "href": "#newlead", "variant": "green" },
       "imageUrl": "/images/auckland-dog-walking-happy-dogs-happy-humans.png",
       "imageAlt": "Woman cuddling a dog for Goodwalk Auckland dog walking services"
     },
@@ -144,7 +144,7 @@ values (
       "intro": "We cover most of Auckland Central''s suburbs:",
       "suburbs": "Morningside, Kingsland, Ponsonby, Grey Lynn, Mt Albert, Mt Eden, Sandringham, Mt Roskill, Arch Hill, Freemans Bay, Herne Bay, Pt Chevalier, Avondale, Three Kings, Hillsborough, Eden Terrace, Balmoral.",
       "nearbyText": "Live in a nearby suburb?",
-      "nearbyCta": { "label": "Get in touch!", "href": "#reservation" },
+      "nearbyCta": { "label": "Get in touch!", "href": "#newlead" },
       "hoursLabel": "Opening Hours",
       "hours": "Monday to Friday, 8am - 4pm.",
       "faqTitle": "FAQ''s",
diff --git a/src/lib/components/BookingSection.svelte b/src/lib/components/BookingSection.svelte
index 733aa39..62d7eaf 100644
--- a/src/lib/components/BookingSection.svelte
+++ b/src/lib/components/BookingSection.svelte
@@ -1,6 +1,7 @@
 <script lang="ts">
   import Icon from '$lib/components/Icon.svelte';
   import SuccessModal from '$lib/components/SuccessModal.svelte';
+  import ErrorModal from '$lib/components/ErrorModal.svelte';
   import { reveal } from '$lib/actions/reveal';
   import type { BookingContent } from '$lib/types';
 
@@ -26,7 +27,32 @@
   let errors: Record<string, string> = {};
   let submitting = false;
   let submitted = false;
-  let submitError = '';
+  let showErrorModal = false;
+  let submitErrorDetail = '';
+
+  function validateEmail(raw: string): string {
+    const value = raw.trim();
+    if (!value) return 'Please enter your email address';
+    if (!value.includes('@')) return 'Email is missing the @ sign';
+
+    const [local, ...domainParts] = value.split('@');
+    const domain = domainParts.join('@');
+
+    if (domainParts.length > 1) return 'Email can only contain one @ sign';
+    if (!local) return 'Please add the part before the @';
+    if (!domain) return 'Please add a domain after the @, like @gmail.com';
+    if (!domain.includes('.')) return 'Please include a domain ending, like @gmail.com';
+
+    const tld = domain.split('.').pop() ?? '';
+    if (tld.length < 2) return 'That domain ending looks too short';
+
+    if (/\s/.test(value)) return 'Email cannot contain spaces';
+
+    const re = /^[A-Za-z0-9._%+-]+@[A-Za-z0-9-]+(?:\.[A-Za-z0-9-]+)*\.[A-Za-z]{2,}$/;
+    if (!re.test(value)) return 'That email doesn’t look quite right';
+
+    return '';
+  }
 
   const defaultDogIntro =
     'Tell us about your dog and where you are based so we can plan the right Meet & Greet.';
@@ -70,7 +96,10 @@
     const next: Record<string, string> = {};
 
     if (!fullName.trim()) next.fullName = 'Please enter your full name';
-    if (!email.trim() || !emailInput?.checkValidity()) next.email = 'Please enter a valid email address';
+
+    const emailError = validateEmail(email);
+    if (emailError) next.email = emailError;
+
     if (!phone.trim()) next.phone = 'Please enter your contact number';
 
     errors = next;
@@ -108,7 +137,8 @@
     }
 
     submitting = true;
-    submitError = '';
+    submitErrorDetail = '';
+    showErrorModal = false;
 
     try {
       const res = await fetch('/api/submit', {
@@ -124,19 +154,23 @@
 
       if (!res.ok) {
         const body = await res.json().catch(() => ({}));
-        throw new Error(body.detail ?? 'Something went wrong. Please try again.');
+        const detail = typeof body?.detail === 'string'
+          ? body.detail
+          : body?.detail?.message ?? body?.message ?? `Server responded with ${res.status}`;
+        throw new Error(detail);
       }
 
       submitted = true;
     } catch (err: unknown) {
-      submitError = err instanceof Error ? err.message : 'Something went wrong. Please try again.';
+      submitErrorDetail = err instanceof Error ? err.message : String(err);
+      showErrorModal = true;
     } finally {
       submitting = false;
     }
   }
 </script>
 
-<section id="reservation" use:reveal={{ delay: 70 }} class="reveal-block">
+<section id="newlead" use:reveal={{ delay: 70 }} class="reveal-block">
   <div class="form-inner">
 
     {#if submitted}
@@ -148,6 +182,14 @@
       />
     {/if}
 
+    {#if showErrorModal}
+      <ErrorModal
+        detail={submitErrorDetail}
+        onClose={() => (showErrorModal = false)}
+        onRetry={() => (showErrorModal = false)}
+      />
+    {/if}
+
     <div class="booking-header">
       <h2 class="booking-title">
         <span class="booking-title-plain">{headingParts.plain}</span>{' '}<span class="booking-title-highlight">{headingParts.highlight}</span>
@@ -228,6 +270,11 @@
                     placeholder="Email"
                     class:input-invalid={errors.email}
                     on:input={() => clearError('email')}
+                    on:blur={() => {
+                      if (!email.trim()) return;
+                      const msg = validateEmail(email);
+                      errors = { ...errors, email: msg };
+                    }}
                   />
                   {#if errors.email}
                     <p class="field-error">
@@ -377,13 +424,6 @@
             {#if submitting}Sending…{:else}Send <Icon name="fas fa-arrow-right" />{/if}
           </button>
         </div>
-
-        {#if submitError}
-          <p class="booking-submit-error">
-            <Icon name="fas fa-circle-exclamation" />
-            {submitError}
-          </p>
-        {/if}
       {/if}
     </form>
   </div>
@@ -403,13 +443,4 @@
     opacity: 1;
     transform: translate3d(0, 0, 0);
   }
-
-  .booking-submit-error {
-    margin: 16px 0 0;
-    display: flex;
-    align-items: center;
-    gap: 8px;
-    color: #c0392b;
-    font-size: 14px;
-  }
 </style>
diff --git a/src/lib/components/ErrorModal.svelte b/src/lib/components/ErrorModal.svelte
new file mode 100644
index 0000000..b837c62
--- /dev/null
+++ b/src/lib/components/ErrorModal.svelte
@@ -0,0 +1,287 @@
+<script lang="ts">
+  export let email = 'info@goodwalk.co.nz';
+  export let onClose: () => void;
+  export let onRetry: (() => void) | null = null;
+  export let detail = '';
+
+  $: mailtoHref =
+    `mailto:${email}` +
+    `?subject=${encodeURIComponent('Booking enquiry')}` +
+    `&body=${encodeURIComponent(
+      'Hi Aless,\n\nI tried to submit the booking form but it didn’t go through. Here are my details:\n\nName:\nPhone:\nDog’s name:\nLocation:\n\nThanks!'
+    )}`;
+
+  function handleKeydown(event: KeyboardEvent) {
+    if (event.key === 'Escape') onClose();
+  }
+</script>
+
+<div
+  class="modal-backdrop"
+  role="dialog"
+  aria-modal="true"
+  aria-labelledby="error-modal-heading"
+  on:click|self={onClose}
+  on:keydown={handleKeydown}
+  tabindex="-1"
+>
+  <div class="modal-card">
+    <button class="modal-close" type="button" aria-label="Close" on:click={onClose}>
+      &#x2715;
+    </button>
+
+    <div class="modal-icon" aria-hidden="true">
+      <svg viewBox="0 0 24 24" width="28" height="28" fill="none" stroke="currentColor" stroke-width="2.4" stroke-linecap="round" stroke-linejoin="round">
+        <path d="M12 9v4" />
+        <path d="M12 17h.01" />
+        <path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z" />
+      </svg>
+    </div>
+
+    <h2 id="error-modal-heading" class="modal-heading">We couldn&rsquo;t send that</h2>
+
+    <p class="modal-body">
+      Something went wrong on our end and your message didn&rsquo;t reach us. The
+      quickest way to get in touch is to email us directly &mdash; we&rsquo;ll
+      get back to you the same day.
+    </p>
+
+    <a href={mailtoHref} class="modal-email">
+      <span class="modal-email-label">Email us at</span>
+      <span class="modal-email-address">{email}</span>
+    </a>
+
+    {#if detail}
+      <p class="modal-detail" title={detail}>{detail}</p>
+    {/if}
+
+    <div class="modal-actions">
+      <a href={mailtoHref} class="modal-btn modal-btn-primary">
+        Open email
+      </a>
+      {#if onRetry}
+        <button type="button" class="modal-btn modal-btn-secondary" on:click={onRetry}>
+          Try again
+        </button>
+      {/if}
+    </div>
+  </div>
+</div>
+
+<style>
+  .modal-backdrop {
+    position: fixed;
+    inset: 0;
+    z-index: 1000;
+    display: flex;
+    align-items: center;
+    justify-content: center;
+    padding: 16px;
+    background: rgba(10, 20, 10, 0.55);
+    backdrop-filter: blur(6px);
+    -webkit-backdrop-filter: blur(6px);
+    animation: backdrop-in 0.25s ease;
+  }
+
+  .modal-card {
+    position: relative;
+    width: 100%;
+    max-width: 480px;
+    padding: 52px 48px 40px;
+    background: #fff;
+    border-radius: 24px;
+    box-shadow: 0 24px 80px rgba(10, 20, 10, 0.22);
+    text-align: center;
+    animation: card-in 0.35s cubic-bezier(0.22, 1, 0.36, 1);
+  }
+
+  .modal-close {
+    position: absolute;
+    top: 18px;
+    right: 20px;
+    width: 32px;
+    height: 32px;
+    border: none;
+    border-radius: 50%;
+    background: #f2f2f0;
+    color: #888;
+    font-size: 14px;
+    cursor: pointer;
+    display: flex;
+    align-items: center;
+    justify-content: center;
+    transition:
+      background 0.15s ease,
+      color 0.15s ease;
+  }
+
+  .modal-close:hover {
+    background: #e8e8e4;
+    color: #333;
+  }
+
+  .modal-icon {
+    width: 64px;
+    height: 64px;
+    border-radius: 50%;
+    background: #fdecea;
+    color: #c0392b;
+    display: flex;
+    align-items: center;
+    justify-content: center;
+    margin: 0 auto 18px;
+    animation: bounce-in 0.5s cubic-bezier(0.22, 1, 0.36, 1) 0.1s both;
+  }
+
+  .modal-heading {
+    margin: 0 0 12px;
+    font-size: 24px;
+    font-weight: 700;
+    color: #213021;
+    line-height: 1.25;
+  }
+
+  .modal-body {
+    margin: 0 0 22px;
+    font-size: 15px;
+    color: #555;
+    line-height: 1.65;
+  }
+
+  .modal-email {
+    display: flex;
+    flex-direction: column;
+    align-items: center;
+    gap: 4px;
+    padding: 16px 20px;
+    margin: 0 auto 8px;
+    border-radius: 14px;
+    background: #f7f6f1;
+    border: 1px solid #ebe9df;
+    color: #213021;
+    text-decoration: none;
+    transition:
+      background 0.15s ease,
+      transform 0.15s ease,
+      border-color 0.15s ease;
+  }
+
+  .modal-email:hover {
+    background: #fff8d6;
+    border-color: #ffd100;
+    transform: translateY(-1px);
+  }
+
+  .modal-email-label {
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.1em;
+    text-transform: uppercase;
+    color: #888;
+  }
+
+  .modal-email-address {
+    font-size: 17px;
+    font-weight: 600;
+    color: #213021;
+    word-break: break-all;
+  }
+
+  .modal-detail {
+    margin: 12px 0 0;
+    font-size: 12px;
+    color: #aaa;
+    font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
+    word-break: break-word;
+  }
+
+  .modal-actions {
+    display: flex;
+    gap: 10px;
+    justify-content: center;
+    flex-wrap: wrap;
+    margin-top: 26px;
+  }
+
+  .modal-btn {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    padding: 13px 28px;
+    font-size: 15px;
+    font-weight: 600;
+    border: none;
+    border-radius: 999px;
+    cursor: pointer;
+    text-decoration: none;
+    transition:
+      background 0.18s ease,
+      color 0.18s ease,
+      transform 0.15s ease,
+      border-color 0.15s ease;
+  }
+
+  .modal-btn-primary {
+    background: #213021;
+    color: #ffd100;
+  }
+
+  .modal-btn-primary:hover {
+    background: #2e4a2e;
+    transform: translateY(-1px);
+  }
+
+  .modal-btn-secondary {
+    background: transparent;
+    color: #213021;
+    border: 1px solid #d4d2c6;
+  }
+
+  .modal-btn-secondary:hover {
+    background: #f2f2f0;
+    border-color: #213021;
+  }
+
+  @keyframes backdrop-in {
+    from {
+      opacity: 0;
+    }
+    to {
+      opacity: 1;
+    }
+  }
+
+  @keyframes card-in {
+    from {
+      opacity: 0;
+      transform: scale(0.88) translateY(16px);
+    }
+    to {
+      opacity: 1;
+      transform: scale(1) translateY(0);
+    }
+  }
+
+  @keyframes bounce-in {
+    from {
+      opacity: 0;
+      transform: scale(0.4);
+    }
+    to {
+      opacity: 1;
+      transform: scale(1);
+    }
+  }
+
+  @media (max-width: 480px) {
+    .modal-card {
+      padding: 44px 28px 32px;
+    }
+    .modal-actions {
+      flex-direction: column;
+    }
+    .modal-btn {
+      width: 100%;
+    }
+  }
+</style>
diff --git a/src/lib/components/PricingPage.svelte b/src/lib/components/PricingPage.svelte
index 72fa42a..03d5de9 100644
--- a/src/lib/components/PricingPage.svelte
+++ b/src/lib/components/PricingPage.svelte
@@ -1,4 +1,5 @@
 <script lang="ts">
+  import { onMount } from 'svelte';
   import { reveal } from '$lib/actions/reveal';
   import BookingSection from '$lib/components/BookingSection.svelte';
   import Icon from '$lib/components/Icon.svelte';
@@ -7,6 +8,107 @@
 
   export let content: SiteSharedContent;
   export let pageContent: PricingPageContent;
+
+  const promptDelayMs = 10000;
+  const promptIdleMs = 6000;
+  const minPromptDwellMs = 3500;
+  const desktopPromptMediaQuery = '(min-width: 769px)';
+
+  let showMeetGreetPrompt = false;
+  let dismissMeetGreetPrompt = false;
+  let bookingInView = false;
+  let promptShown = false;
+  let canShowDesktopPrompt = false;
+
+  function revealMeetGreetPrompt() {
+    if (dismissMeetGreetPrompt || bookingInView || promptShown || !canShowDesktopPrompt) {
+      return;
+    }
+
+    showMeetGreetPrompt = true;
+    promptShown = true;
+  }
+
+  function closeMeetGreetPrompt() {
+    showMeetGreetPrompt = false;
+    dismissMeetGreetPrompt = true;
+  }
+
+  function handleMeetGreetCta() {
+    showMeetGreetPrompt = false;
+    dismissMeetGreetPrompt = true;
+  }
+
+  $: if ((!canShowDesktopPrompt || bookingInView) && showMeetGreetPrompt) {
+    showMeetGreetPrompt = false;
+  }
+
+  onMount(() => {
+    const startedAt = Date.now();
+    let lastInteractionAt = startedAt;
+    const desktopPromptQuery = window.matchMedia(desktopPromptMediaQuery);
+    canShowDesktopPrompt = desktopPromptQuery.matches;
+
+    const recordInteraction = () => {
+      lastInteractionAt = Date.now();
+    };
+
+    const handleDesktopPromptViewportChange = (event: MediaQueryListEvent) => {
+      canShowDesktopPrompt = event.matches;
+    };
+
+    const interactionEvents: Array<keyof WindowEventMap> = [
+      'pointerdown',
+      'mousemove',
+      'keydown',
+      'scroll',
+      'touchstart'
+    ];
+
+    interactionEvents.forEach((eventName) => {
+      window.addEventListener(eventName, recordInteraction);
+    });
+
+    const delayedPrompt = window.setTimeout(() => {
+      revealMeetGreetPrompt();
+    }, promptDelayMs);
+
+    const idlePromptCheck = window.setInterval(() => {
+      const now = Date.now();
+      const hasWaitedLongEnough = now - startedAt >= minPromptDwellMs;
+      const looksIdle = now - lastInteractionAt >= promptIdleMs;
+
+      if (document.visibilityState === 'visible' && hasWaitedLongEnough && looksIdle) {
+        revealMeetGreetPrompt();
+      }
+    }, 1000);
+
+    const bookingSection = document.getElementById('newlead');
+    const bookingObserver = bookingSection
+      ? new IntersectionObserver(
+          ([entry]) => {
+            bookingInView = entry.isIntersecting;
+          },
+          { threshold: 0.2 }
+        )
+      : null;
+
+    if (bookingObserver && bookingSection) {
+      bookingObserver.observe(bookingSection);
+    }
+
+    desktopPromptQuery.addEventListener('change', handleDesktopPromptViewportChange);
+
+    return () => {
+      window.clearTimeout(delayedPrompt);
+      window.clearInterval(idlePromptCheck);
+      interactionEvents.forEach((eventName) => {
+        window.removeEventListener(eventName, recordInteraction);
+      });
+      desktopPromptQuery.removeEventListener('change', handleDesktopPromptViewportChange);
+      bookingObserver?.disconnect();
+    };
+  });
 </script>
 
 <main class="pricing-page">
@@ -59,7 +161,7 @@
                 {/each}
               </ul>
 
-              <a class="btn btn-yellow pricing-plan-cta" href="#reservation">Book Now</a>
+              <a class="btn btn-yellow pricing-plan-cta" href="#newlead">Book Now</a>
             </article>
           {/each}
         </div>
@@ -69,6 +171,26 @@
 
   <TestimonialsSection heading={pageContent.testimonialsHeading} testimonials={content.testimonials} />
   <BookingSection booking={pageContent.booking} />
+
+  {#if showMeetGreetPrompt}
+    <aside class="meet-greet-prompt" aria-label="Free meet and greet reminder">
+      <button class="meet-greet-close" type="button" aria-label="Dismiss reminder" on:click={closeMeetGreetPrompt}>
+        <Icon name="fas fa-xmark" />
+      </button>
+
+      <div class="meet-greet-copy">
+        <span class="meet-greet-kicker">
+          <Icon name="fas fa-comment-dots" />
+          Free Meet & Greet
+        </span>
+        <p>
+          Not sure which option fits best? We can talk it through together and make sure your dog ends up happy.
+        </p>
+      </div>
+
+      <a class="meet-greet-cta" href="#newlead" on:click={handleMeetGreetCta}>Let's chat</a>
+    </aside>
+  {/if}
 </main>
 
 <style>
@@ -239,6 +361,125 @@
     font-family: var(--font-head);
   }
 
+  .meet-greet-prompt {
+    position: fixed;
+    right: 24px;
+    bottom: 24px;
+    z-index: 30;
+    display: flex;
+    align-items: flex-end;
+    gap: 18px;
+    width: min(420px, calc(100vw - 32px));
+    padding: 18px 18px 18px 20px;
+    border-radius: 24px;
+    background:
+      linear-gradient(135deg, rgba(255, 255, 255, 0.98), rgba(247, 243, 232, 0.98));
+    box-shadow:
+      0 20px 40px rgba(17, 20, 24, 0.16),
+      0 0 0 1px rgba(17, 20, 24, 0.06);
+    animation: meet-greet-rise 0.28s cubic-bezier(0.22, 1, 0.36, 1);
+    backdrop-filter: blur(10px);
+  }
+
+  .meet-greet-copy {
+    min-width: 0;
+    flex: 1;
+  }
+
+  .meet-greet-kicker {
+    display: inline-flex;
+    align-items: center;
+    gap: 8px;
+    margin-bottom: 10px;
+    padding: 6px 10px;
+    border-radius: 999px;
+    background: rgba(33, 48, 33, 0.08);
+    color: var(--green);
+    font-family: var(--font-head);
+    font-size: 12px;
+    letter-spacing: 0.04em;
+    text-transform: uppercase;
+  }
+
+  .meet-greet-kicker :global(.icon) {
+    font-size: 12px;
+  }
+
+  .meet-greet-copy p {
+    margin: 0;
+    color: #2f3134;
+    font-size: 15px;
+    line-height: 1.55;
+  }
+
+  .meet-greet-cta {
+    flex-shrink: 0;
+    align-self: center;
+    padding: 12px 18px;
+    border-radius: 999px;
+    background: var(--yellow);
+    color: #111;
+    font-family: var(--font-head);
+    font-size: 14px;
+    text-decoration: none;
+    box-shadow: inset 0 -2px 0 rgba(0, 0, 0, 0.08);
+    transition:
+      transform 0.16s cubic-bezier(0.22, 1, 0.36, 1),
+      box-shadow 0.2s ease,
+      background 0.2s ease;
+  }
+
+  .meet-greet-close {
+    position: absolute;
+    top: 12px;
+    right: 12px;
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 32px;
+    height: 32px;
+    border: none;
+    border-radius: 999px;
+    background: rgba(17, 20, 24, 0.05);
+    color: #2f3134;
+    cursor: pointer;
+    transition:
+      transform 0.16s cubic-bezier(0.22, 1, 0.36, 1),
+      background 0.2s ease;
+  }
+
+  @media (hover: hover) {
+    .meet-greet-cta:hover {
+      transform: translateY(-2px);
+      background: #ffd100;
+      box-shadow:
+        inset 0 -2px 0 rgba(0, 0, 0, 0.08),
+        0 12px 24px rgba(17, 20, 24, 0.12);
+    }
+
+    .meet-greet-close:hover {
+      transform: scale(1.05);
+      background: rgba(17, 20, 24, 0.09);
+    }
+  }
+
+  .meet-greet-cta:active,
+  .meet-greet-close:active {
+    transform: scale(0.97);
+  }
+
+  @keyframes meet-greet-rise {
+    from {
+      opacity: 0;
+      transform: translate3d(0, 16px, 0);
+    }
+
+    to {
+      opacity: 1;
+      transform: translate3d(0, 0, 0);
+    }
+  }
+
   @media (hover: hover) {
     .pricing-plan-card:hover {
       transform: translateY(-8px) scale(1.012);
@@ -318,5 +559,27 @@
     .pricing-plan-price {
       font-size: 46px;
     }
+
+    .meet-greet-prompt {
+      right: 16px;
+      left: 16px;
+      bottom: 16px;
+      width: auto;
+      flex-direction: column;
+      align-items: stretch;
+      gap: 14px;
+      padding: 18px 18px 16px;
+      border-radius: 20px;
+    }
+
+    .meet-greet-copy p {
+      font-size: 14px;
+      line-height: 1.5;
+      padding-right: 26px;
+    }
+
+    .meet-greet-cta {
+      align-self: flex-start;
+    }
   }
 </style>
diff --git a/src/lib/components/ServiceLandingPage.svelte b/src/lib/components/ServiceLandingPage.svelte
index 03dbdae..f90cc98 100644
--- a/src/lib/components/ServiceLandingPage.svelte
+++ b/src/lib/components/ServiceLandingPage.svelte
@@ -78,7 +78,7 @@
               {/each}
             </ul>
 
-            <a class="btn btn-yellow service-plan-cta" href="#reservation">Book Now</a>
+            <a class="btn btn-yellow service-plan-cta" href="#newlead">Book Now</a>
           </article>
         {/each}
       </div>
diff --git a/src/lib/components/TestimonialsSection.svelte b/src/lib/components/TestimonialsSection.svelte
index c131e3f..8052261 100644
--- a/src/lib/components/TestimonialsSection.svelte
+++ b/src/lib/components/TestimonialsSection.svelte
@@ -7,7 +7,7 @@
   export let testimonials: TestimonialContent[];
   export let heading = 'Why people choose us!';
   export let blurb =
-    'Real dogs, real routines, real happy humans. Follow along on Instagram to see the Tiny Gang out on their daily adventures.';
+    'Real dogs, real routines, trusted by happy owners. Follow along on Instagram to see the Tiny Gang out on their daily adventures.';
   export let instagramHref = 'https://www.instagram.com/goodwalk.nz/';
   export let instagramLabel = '@goodwalk.nz';
 
diff --git a/src/lib/components/ValuesSection.svelte b/src/lib/components/ValuesSection.svelte
index 328288a..5f74d18 100644
--- a/src/lib/components/ValuesSection.svelte
+++ b/src/lib/components/ValuesSection.svelte
@@ -3,6 +3,20 @@
   import type { IconCard } from '$lib/types';
 
   export let values: IconCard[];
+
+  $: orderedValues = values
+    .map((value, index) => ({ value, index }))
+    .sort((a, b) => {
+      const aOrder = a.value.order ?? Number.POSITIVE_INFINITY;
+      const bOrder = b.value.order ?? Number.POSITIVE_INFINITY;
+
+      if (aOrder !== bOrder) {
+        return aOrder - bOrder;
+      }
+
+      return a.index - b.index;
+    })
+    .map(({ value }) => value);
 </script>
 
 <section id="values">
@@ -10,7 +24,7 @@
     <h2 class="section-heading">Where dogs come first</h2>
 
     <div class="values-grid">
-      {#each values as value}
+      {#each orderedValues as value}
         <div class="value-card">
           <Icon name={value.icon} className="value-card-icon" />
           <h3>{value.title}</h3>
diff --git a/src/lib/content/homepage.ts b/src/lib/content/homepage.ts
index 40601a4..4444ee0 100644
--- a/src/lib/content/homepage.ts
+++ b/src/lib/content/homepage.ts
@@ -34,7 +34,7 @@ export const homepageContent: HomePageContent = {
     highlight: "Your Dog's Day!",
     mobileTitle: "Unleashing Fun in\nYour Dog's Day!",
     primaryCta: { label: 'Learn more', href: '#services', variant: 'yellow' },
-    secondaryCta: { label: 'Enroll today', href: '#reservation', variant: 'outline' },
+    secondaryCta: { label: 'Enroll today', href: '#newlead', variant: 'outline' },
     imageUrl: '/images/auckland-dog-walking-happy-dog-hero.png',
     imageAlt: 'Happy dog ready for a professional pack walk with Goodwalk Auckland dog walking service'
   },
@@ -52,7 +52,7 @@ export const homepageContent: HomePageContent = {
     body:
       'Offering tailored pack walks for small and medium dogs, and one-on-one walks for large breeds. Our walkers give personalised attention to each dog, easing stress, anxiety and ensuring a quality experience. Our expertise in small-medium breeds ensures tailored care for their unique needs. Join our',
     emphasis: 'TINY GANG!',
-    cta: { label: 'Book now', href: '#reservation', variant: 'green' },
+    cta: { label: 'Book now', href: '#newlead', variant: 'green' },
     imageUrl: '/images/auckland-dog-walking-happy-dogs-happy-humans.png',
     imageAlt: 'Woman cuddling a dog for Goodwalk Auckland dog walking services'
   },
@@ -92,12 +92,14 @@ export const homepageContent: HomePageContent = {
     {
       icon: 'fas fa-users',
       title: 'Small Pack Sizes',
+      order: 2,
       body:
         'With just 4-8 dogs per group, our walks are calm, controlled, and respectful of public spaces - ensuring every dog gets the attention and care they deserve.'
     },
     {
       icon: 'fas fa-shield-heart',
       title: 'Safety',
+      order: 1,
       body:
         'Our team is fully pet first aid certified and trained to handle any situation calmly and confidently. With proactive safety protocols and constant situational awareness, we create a secure environment for every walk.'
     },
@@ -157,7 +159,7 @@ export const homepageContent: HomePageContent = {
     suburbs:
       'Morningside, Kingsland, Ponsonby, Grey Lynn, Mt Albert, Mt Eden, Sandringham, Mt Roskill, Arch Hill, Freemans Bay, Herne Bay, Pt Chevalier, Avondale, Three Kings, Hillsborough, Eden Terrace, Balmoral.',
     nearbyText: 'Live in a nearby suburb?',
-    nearbyCta: { label: 'Get in touch!', href: '#reservation' },
+    nearbyCta: { label: 'Get in touch!', href: '#newlead' },
     hoursLabel: 'Opening Hours',
     hours: 'Monday to Friday, 8am - 4pm.',
     faqTitle: "FAQ's",
@@ -189,7 +191,7 @@ export const homepageContent: HomePageContent = {
     ]
   },
   instagram: {
-    title: 'Follow us on Instagram',
+    title: 'Follow the Tiny Gang adventures on Instagram!',
     label: '@goodwalk.nz',
     href: 'https://www.instagram.com/goodwalk.nz/',
     variant: 'green',
diff --git a/src/lib/styles/sections.css b/src/lib/styles/sections.css
index ae2ffd2..24d5a13 100644
--- a/src/lib/styles/sections.css
+++ b/src/lib/styles/sections.css
@@ -56,7 +56,6 @@ section {
   gap: 18px;
   align-items: center;
   width: 100%;
-  max-width: 960px;
   margin: 0;
   padding: 18px 22px;
   border-radius: 26px;
@@ -134,7 +133,7 @@ section {
 }
 
 #services,
-#reservation {
+#newlead {
   background: #fff;
 }
 
diff --git a/src/lib/types.ts b/src/lib/types.ts
index 43a3e78..ca8f48f 100644
--- a/src/lib/types.ts
+++ b/src/lib/types.ts
@@ -61,6 +61,7 @@ export interface IconCard {
   title: string;
   body: string;
   href?: string;
+  order?: number;
 }
 
 export interface TestimonialContent {
diff --git a/src/routes/+error.svelte b/src/routes/+error.svelte
new file mode 100644
index 0000000..5b9b1a2
--- /dev/null
+++ b/src/routes/+error.svelte
@@ -0,0 +1,213 @@
+<script lang="ts">
+  import { page } from '$app/stores';
+
+  $: status = $page.status;
+  $: errorMessage = $page.error?.message ?? '';
+  $: isNotFound = status === 404;
+  $: heading = isNotFound ? 'This page wandered off' : 'Something went wrong';
+  $: subtitle = isNotFound
+    ? 'The page you were looking for can’t be found. It may have moved, or the link might be a little chewed up.'
+    : 'We hit a snag loading this page. Try heading home and we’ll get you back on the trail.';
+</script>
+
+<svelte:head>
+  <title>{status} · GoodWalk</title>
+  <meta name="robots" content="noindex" />
+</svelte:head>
+
+<main class="error-page">
+  <div class="error-bg" aria-hidden="true">
+    <span class="paw paw-1">🐾</span>
+    <span class="paw paw-2">🐾</span>
+    <span class="paw paw-3">🐾</span>
+    <span class="paw paw-4">🐾</span>
+    <span class="paw paw-5">🐾</span>
+  </div>
+
+  <div class="error-content">
+    <div class="error-status">{status}</div>
+    <h1 class="error-heading">{heading}</h1>
+    <p class="error-subtitle">{subtitle}</p>
+    {#if errorMessage && errorMessage !== heading}
+      <p class="error-detail">{errorMessage}</p>
+    {/if}
+
+    <div class="error-actions">
+      <a href="/" class="btn btn-yellow">Take me home</a>
+      <a href="/booking" class="btn btn-outline">Book a Meet &amp; Greet</a>
+    </div>
+  </div>
+</main>
+
+<style>
+  .error-page {
+    position: relative;
+    min-height: 100dvh;
+    display: grid;
+    place-items: center;
+    background:
+      radial-gradient(circle at 20% 15%, #2a3e2a 0%, transparent 55%),
+      radial-gradient(circle at 80% 85%, #1a261a 0%, transparent 55%),
+      var(--green);
+    color: #fff;
+    overflow: hidden;
+    padding: 48px 24px;
+  }
+
+  .error-bg {
+    position: absolute;
+    inset: 0;
+    pointer-events: none;
+    overflow: hidden;
+  }
+
+  .paw {
+    position: absolute;
+    user-select: none;
+    color: var(--yellow);
+    opacity: 0.07;
+    line-height: 1;
+  }
+
+  .paw-1 {
+    top: 6%;
+    left: 5%;
+    font-size: 110px;
+    transform: rotate(-18deg);
+  }
+  .paw-2 {
+    top: 14%;
+    right: 8%;
+    font-size: 140px;
+    transform: rotate(22deg);
+  }
+  .paw-3 {
+    bottom: 10%;
+    left: 9%;
+    font-size: 160px;
+    transform: rotate(35deg);
+  }
+  .paw-4 {
+    bottom: 6%;
+    right: 6%;
+    font-size: 120px;
+    transform: rotate(-12deg);
+  }
+  .paw-5 {
+    top: 48%;
+    left: 50%;
+    font-size: 80px;
+    transform: translate(-50%, -50%) rotate(8deg);
+    opacity: 0.04;
+  }
+
+  .error-content {
+    position: relative;
+    text-align: center;
+    max-width: 640px;
+    z-index: 1;
+    animation: rise 0.5s cubic-bezier(0.22, 1, 0.36, 1) both;
+  }
+
+  .error-status {
+    font-family: var(--font-head);
+    font-size: clamp(120px, 22vw, 220px);
+    font-weight: 700;
+    color: var(--yellow);
+    line-height: 0.9;
+    letter-spacing: -0.04em;
+    margin-bottom: 16px;
+    text-shadow: 0 6px 32px rgba(0, 0, 0, 0.25);
+  }
+
+  .error-heading {
+    font-family: var(--font-head);
+    font-size: clamp(28px, 4vw, 40px);
+    font-weight: 600;
+    line-height: 1.2;
+    margin: 0 0 16px;
+    color: #fff;
+  }
+
+  .error-subtitle {
+    font-size: clamp(15px, 1.6vw, 17px);
+    line-height: 1.65;
+    color: rgba(255, 255, 255, 0.78);
+    margin: 0 auto 16px;
+    max-width: 520px;
+  }
+
+  .error-detail {
+    display: inline-block;
+    font-size: 12px;
+    letter-spacing: 0.04em;
+    color: rgba(255, 255, 255, 0.55);
+    margin: 0 0 32px;
+    padding: 6px 14px;
+    background: rgba(255, 255, 255, 0.06);
+    border: 1px solid rgba(255, 255, 255, 0.08);
+    border-radius: 100px;
+    font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
+  }
+
+  .error-content :not(.error-detail) + .error-actions {
+    margin-top: 36px;
+  }
+
+  .error-actions {
+    display: flex;
+    gap: 14px;
+    justify-content: center;
+    flex-wrap: wrap;
+    margin-top: 8px;
+  }
+
+  @keyframes rise {
+    from {
+      opacity: 0;
+      transform: translateY(12px);
+    }
+    to {
+      opacity: 1;
+      transform: translateY(0);
+    }
+  }
+
+  @media (prefers-reduced-motion: reduce) {
+    .error-content {
+      animation: none;
+    }
+  }
+
+  @media (max-width: 560px) {
+    .error-page {
+      padding: 32px 20px;
+    }
+    .paw-1 {
+      font-size: 70px;
+    }
+    .paw-2 {
+      font-size: 86px;
+    }
+    .paw-3 {
+      font-size: 96px;
+    }
+    .paw-4 {
+      font-size: 76px;
+    }
+    .paw-5 {
+      display: none;
+    }
+    .error-actions {
+      flex-direction: column;
+      align-items: stretch;
+      width: 100%;
+      max-width: 320px;
+      margin-left: auto;
+      margin-right: auto;
+    }
+    .error-actions :global(.btn) {
+      width: 100%;
+    }
+  }
+</style>