diff --git a/src/lib/components/pages/HomeClarity.svelte b/src/lib/components/pages/HomeClarity.svelte
new file mode 100644
index 0000000..9b46ec1
--- /dev/null
+++ b/src/lib/components/pages/HomeClarity.svelte
@@ -0,0 +1,520 @@
+<script lang="ts">
+  /*
+   * Clarity homepage design (the live homepage as of the swap).
+   *
+   * Purpose-built green hero that says the specialism in the first second
+   * (small & medium dogs), a founder philosophy strip, then offer-first order:
+   * Services -> How it works -> Values -> the rest. A view component only: the
+   * route that renders it owns data loading, SEO head, and structured data.
+   *
+   * Paired design: HomeClassic.svelte. To roll back, swap the component the
+   * homepage route renders. See src/routes/+page.svelte.
+   */
+  import Footer from '$lib/components/ui/Footer.svelte';
+  import Header from '$lib/components/ui/Header.svelte';
+  import Icon from '$lib/components/ui/Icon.svelte';
+  import HowItWorksSection from '$lib/components/sections/HowItWorksSection.svelte';
+  import InfoSection from '$lib/components/sections/InfoSection.svelte';
+  import InstagramSection from '$lib/components/sections/InstagramSection.svelte';
+  import BookingWizard from '$lib/components/sections/BookingWizard.svelte';
+  import FounderStorySection from '$lib/components/sections/FounderStorySection.svelte';
+  import ServicesSection from '$lib/components/sections/ServicesSection.svelte';
+  import TestimonialsSection from '$lib/components/sections/TestimonialsSection.svelte';
+  import ValuesSection from '$lib/components/sections/ValuesSection.svelte';
+  import type { HomePageContent } from '$lib/types';
+  import type { AbContext } from '$lib/ab';
+
+  export let content: HomePageContent;
+  export let ab: AbContext | undefined = undefined;
+  export let pagePath = '/';
+
+  const reviewCta = content.intro.reviewCta;
+  const heroImage = '/images/smiling-happy-dog-maya.webp';
+  const stars = Array.from({ length: 5 });
+</script>
+
+<Header navigation={content.navigation} />
+
+<section class="chero" data-track-location="hero" aria-label="Goodwalk dog walking">
+  <div class="chero-inner">
+    <div class="chero-copy">
+      <p class="chero-eyebrow">Goodwalk · Auckland dog walking</p>
+      <h1 class="chero-title">
+        <span class="chero-title-lead">All we do is</span>
+        <span class="chero-title-main">small &amp; medium dogs</span>
+      </h1>
+      <p class="chero-lead">
+        Real adventures with the Tiny Gang, in small, matched groups across
+        Auckland. Same walker every time, so your dog comes home happy, tired,
+        and ready to settle.
+      </p>
+    </div>
+
+    <div class="chero-media">
+      <div class="chero-photo">
+        <img
+          src={heroImage}
+          alt="Maya, a happy small dog, after a Goodwalk walk in Auckland"
+          width="1536"
+          height="1024"
+          loading="eager"
+          fetchpriority="high"
+          decoding="async"
+        />
+      </div>
+    </div>
+
+    <div class="chero-actions">
+      <a
+        href="#newlead"
+        class="btn btn-yellow btn-with-arrow"
+        data-track-event="cta_click"
+        data-track-type="hero_primary"
+        data-track-label="Book a free Meet & Greet"
+      >
+        Book a free Meet &amp; Greet
+        <Icon name="fas fa-arrow-right" />
+      </a>
+
+      <a
+        class="chero-reviews"
+        href={reviewCta.href}
+        target={reviewCta.external ? '_blank' : undefined}
+        rel={reviewCta.external ? 'noopener' : undefined}
+        aria-label="30+ five-star Google reviews"
+        data-track-event="social_proof_click"
+        data-track-type="hero_reviews"
+      >
+        <span class="chero-reviews-mark" aria-hidden="true">
+          <img src="/images/google-g-logo.svg" alt="" width="15" height="16" />
+        </span>
+        <span class="chero-reviews-stars" aria-hidden="true">
+          {#each stars as _}
+            <Icon name="fas fa-star" />
+          {/each}
+        </span>
+        <span class="chero-reviews-label">30+ five-star reviews</span>
+      </a>
+    </div>
+  </div>
+</section>
+
+<!-- Founder philosophy strip: the sincere counter to a competitor's
+     "total freedom in nature" pitch. Frames the upside the owner is paying
+     for: a day built around their dog, not a one-size pack. -->
+<section class="cfounder" aria-label="Our approach">
+  <div class="cfounder-inner">
+    <figure class="cfounder-quote">
+      <blockquote class="cfounder-blockquote">
+        <p class="cfounder-text">
+          Every dog gets a walk built around them, not a one-size pack: the right
+          small group, a walker who knows their name and their quirks, and
+          adventures that grow with their confidence. That's how a walk becomes
+          the best part of a dog's day.
+        </p>
+      </blockquote>
+      <figcaption class="cfounder-attr">
+        <img
+          class="cfounder-avatar"
+          src="/images/alessandra-goodwalk-founder-auckland.webp"
+          alt="Alessandra, founder of Goodwalk, walking a dog in Auckland"
+          width="96"
+          height="96"
+          loading="lazy"
+          decoding="async"
+        />
+        <span class="cfounder-byline">
+          <span class="cfounder-name">Alessandra</span>
+          <span class="cfounder-role">Founder of Goodwalk</span>
+        </span>
+      </figcaption>
+    </figure>
+  </div>
+</section>
+
+<!-- Offer first: what can I actually book, and roughly what does it cost? -->
+<ServicesSection services={content.services} />
+
+<!-- Then the process: what happens after I enquire? Lowers the unknown. -->
+<HowItWorksSection content={content.howItWorks} />
+
+<!-- Only now the reasons to choose us. -->
+<ValuesSection values={content.values} />
+
+<TestimonialsSection testimonials={content.testimonials} seedKey={pagePath} />
+<FounderStorySection founderStory={content.founderStory} />
+<InfoSection info={content.info} />
+<BookingWizard booking={content.booking} {pagePath} {ab} />
+<InstagramSection instagram={content.instagram} />
+<Footer footer={content.footer} />
+
+<style>
+  /* ── Hero ──────────────────────────────────────────────────────────── */
+
+  .chero {
+    position: relative;
+    overflow: hidden;
+    background: var(--gw-green);
+    color: var(--text-inverse);
+  }
+
+  /* A single soft warm light, top-right, for depth. Not glassmorphism,
+     not a gradient headline: just one breath of the brand yellow. */
+  .chero::before {
+    content: '';
+    position: absolute;
+    top: -28%;
+    right: -10%;
+    width: 60%;
+    height: 90%;
+    background: radial-gradient(closest-side, rgba(var(--accent-rgb), 0.16), transparent 70%);
+    pointer-events: none;
+    z-index: 0;
+  }
+
+  .chero-inner {
+    position: relative;
+    z-index: 1;
+    max-width: var(--max-w);
+    min-height: clamp(500px, 68vh, 640px);
+    margin: 0 auto;
+    padding: clamp(48px, 5.5vw, 80px) var(--space-container-x);
+    display: grid;
+    grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
+    grid-template-areas:
+      'copy media'
+      'actions media';
+    column-gap: clamp(32px, 5vw, 76px);
+    row-gap: clamp(22px, 3vw, 32px);
+    align-content: center;
+    align-items: center;
+  }
+
+  .chero-copy {
+    grid-area: copy;
+  }
+
+  .chero-eyebrow {
+    display: inline-flex;
+    align-items: center;
+    gap: 12px;
+    margin: 0 0 18px;
+    font-family: var(--font-body);
+    font-size: 12px;
+    font-weight: 700;
+    letter-spacing: 0.16em;
+    text-transform: uppercase;
+    color: rgba(var(--white-rgb), 0.7);
+  }
+
+  .chero-eyebrow::before {
+    content: '';
+    width: 26px;
+    height: 2px;
+    border-radius: 2px;
+    background: var(--yellow);
+  }
+
+  .chero-title {
+    margin: 0;
+    font-family: var(--font-head);
+  }
+
+  .chero-title-lead {
+    display: block;
+    margin-bottom: 6px;
+    font-size: clamp(18px, 2.1vw, 26px);
+    font-weight: 600;
+    line-height: 1.15;
+    letter-spacing: -0.01em;
+    color: rgba(var(--white-rgb), 0.82);
+  }
+
+  .chero-title-main {
+    display: block;
+    font-size: clamp(42px, 6.4vw, 78px);
+    font-weight: 800;
+    line-height: 0.98;
+    letter-spacing: -0.04em;
+    color: var(--yellow);
+    text-wrap: balance;
+  }
+
+  .chero-lead {
+    margin: 22px 0 0;
+    max-width: 40ch;
+    font-size: clamp(16px, 1.3vw, 19px);
+    line-height: 1.6;
+    color: rgba(var(--white-rgb), 0.82);
+  }
+
+  .chero-actions {
+    grid-area: actions;
+    display: flex;
+    flex-wrap: wrap;
+    align-items: center;
+    gap: 16px 26px;
+  }
+
+  .chero-reviews {
+    display: inline-flex;
+    align-items: center;
+    gap: 9px;
+    text-decoration: none;
+    color: rgba(var(--white-rgb), 0.9);
+    transition: color var(--motion-fast);
+  }
+
+  .chero-reviews-mark {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 26px;
+    height: 26px;
+    border-radius: 50%;
+    background: var(--surface-page);
+    box-shadow: var(--shadow-card);
+  }
+
+  .chero-reviews-mark img {
+    display: block;
+    width: 15px;
+    height: auto;
+  }
+
+  .chero-reviews-stars {
+    display: inline-flex;
+    gap: 2px;
+    color: var(--yellow);
+    font-size: 11px;
+  }
+
+  .chero-reviews-label {
+    font-size: 13px;
+    font-weight: 600;
+    color: rgba(var(--white-rgb), 0.9);
+  }
+
+  @media (hover: hover) {
+    .chero-reviews:hover {
+      color: var(--text-inverse);
+    }
+  }
+
+  .chero-reviews:focus-visible {
+    outline: 2px solid var(--yellow);
+    outline-offset: 3px;
+    border-radius: var(--radius-sm);
+  }
+
+  /* Media */
+  .chero-media {
+    grid-area: media;
+    position: relative;
+    justify-self: end;
+    width: 100%;
+    max-width: 460px;
+  }
+
+  .chero-media::before {
+    content: '';
+    position: absolute;
+    inset: 8% -6% -10% 10%;
+    border-radius: var(--radius-xl);
+    background: rgba(var(--accent-rgb), 0.22);
+    filter: blur(46px);
+    z-index: 0;
+  }
+
+  .chero-photo {
+    position: relative;
+    z-index: 1;
+    aspect-ratio: 4 / 5;
+    border-radius: 28px;
+    overflow: hidden;
+    box-shadow:
+      inset 0 0 0 1px rgba(var(--white-rgb), 0.12),
+      var(--shadow-2xl);
+  }
+
+  .chero-photo img {
+    width: 100%;
+    height: 100%;
+    object-fit: cover;
+    object-position: center 28%;
+  }
+
+  /* ── Founder philosophy strip ──────────────────────────────────────── */
+
+  .cfounder {
+    background: var(--surface-panel-cream);
+    border-bottom: 1px solid var(--border-soft);
+  }
+
+  .cfounder-inner {
+    max-width: 940px;
+    margin: 0 auto;
+    padding: clamp(30px, 3.6vw, 48px) var(--space-container-x);
+  }
+
+  .cfounder-quote {
+    margin: 0;
+    position: relative;
+    padding-left: clamp(40px, 5vw, 60px);
+  }
+
+  .cfounder-blockquote {
+    margin: 0;
+  }
+
+  /* A single large opening quote mark, brand yellow, as the editorial cue.
+     Keeps the strip recognisably a statement without a repeated eyebrow. */
+  .cfounder-quote::before {
+    content: '\201C';
+    position: absolute;
+    left: -4px;
+    top: -0.18em;
+    font-family: var(--font-head);
+    font-size: clamp(64px, 9vw, 104px);
+    font-weight: 800;
+    line-height: 1;
+    color: var(--yellow);
+  }
+
+  .cfounder-text {
+    margin: 0;
+    max-width: 46ch;
+    font-family: var(--font-body);
+    font-size: clamp(19px, 2.1vw, 27px);
+    font-weight: 500;
+    line-height: 1.45;
+    letter-spacing: -0.01em;
+    color: var(--text-heading);
+    text-wrap: pretty;
+  }
+
+  .cfounder-attr {
+    display: flex;
+    align-items: center;
+    gap: 14px;
+    margin-top: clamp(18px, 2.4vw, 26px);
+  }
+
+  .cfounder-avatar {
+    width: 56px;
+    height: 56px;
+    border-radius: 50%;
+    object-fit: cover;
+    object-position: center 25%;
+    box-shadow:
+      inset 0 0 0 2px rgba(var(--white-rgb), 0.9),
+      var(--shadow-card);
+  }
+
+  .cfounder-byline {
+    display: flex;
+    flex-direction: column;
+    line-height: 1.25;
+  }
+
+  .cfounder-name {
+    font-family: var(--font-head);
+    font-size: 15px;
+    font-weight: 700;
+    color: var(--text-heading);
+  }
+
+  .cfounder-role {
+    font-size: 13px;
+    color: var(--text-muted);
+  }
+
+  /* Entrance */
+  @media (prefers-reduced-motion: no-preference) {
+    .chero-eyebrow,
+    .chero-title,
+    .chero-lead,
+    .chero-actions {
+      animation: cheroRise 0.6s var(--ease-out-soft) both;
+    }
+
+    .chero-title {
+      animation-delay: 0.08s;
+    }
+    .chero-lead {
+      animation-delay: 0.16s;
+    }
+    .chero-actions {
+      animation-delay: 0.26s;
+    }
+
+    .chero-photo {
+      animation: cheroPhoto 0.8s var(--ease-out-soft) both;
+    }
+  }
+
+  @keyframes cheroRise {
+    from {
+      opacity: 0;
+      transform: translateY(14px);
+    }
+  }
+
+  @keyframes cheroPhoto {
+    from {
+      opacity: 0;
+      transform: scale(1.04);
+    }
+  }
+
+  /* ── Mobile: one calm column, message first, then Maya, then action ── */
+  @media (max-width: 768px) {
+    .chero-inner {
+      display: flex;
+      flex-direction: column;
+      min-height: 0;
+      padding: 28px var(--space-container-x-mobile) 36px;
+      row-gap: 0;
+    }
+
+    .chero-copy {
+      order: 1;
+    }
+
+    .chero-media {
+      order: 2;
+      justify-self: stretch;
+      max-width: none;
+      margin: 24px 0 26px;
+    }
+
+    .chero-actions {
+      order: 3;
+      flex-direction: column;
+      align-items: flex-start;
+      gap: 18px;
+    }
+
+    .chero-photo {
+      aspect-ratio: 5 / 4;
+    }
+
+    .chero-lead {
+      max-width: none;
+    }
+
+    .chero-actions .btn {
+      width: 100%;
+    }
+
+    .cfounder-quote {
+      padding-left: 40px;
+    }
+
+    .cfounder-quote::before {
+      left: -2px;
+      top: -0.08em;
+      font-size: 52px;
+    }
+  }
+</style>
diff --git a/src/lib/components/pages/HomeClassic.svelte b/src/lib/components/pages/HomeClassic.svelte
new file mode 100644
index 0000000..5f9151b
--- /dev/null
+++ b/src/lib/components/pages/HomeClassic.svelte
@@ -0,0 +1,47 @@
+<script lang="ts">
+  /*
+   * Classic homepage design (the original layout, pre-clarity swap).
+   *
+   * Hero -> Values -> Services -> How it works -> Testimonials -> Founder ->
+   * Info -> Booking -> Instagram. Preserved so the homepage can be rolled back
+   * to it by swapping the component rendered in src/routes/+page.svelte.
+   *
+   * Paired design: HomeClarity.svelte. A view component only: the route that
+   * renders it owns data loading, SEO head, and structured data.
+   */
+  import Footer from '$lib/components/ui/Footer.svelte';
+  import Header from '$lib/components/ui/Header.svelte';
+  import HeroSection from '$lib/components/sections/HeroSection.svelte';
+  import HowItWorksSection from '$lib/components/sections/HowItWorksSection.svelte';
+  import InfoSection from '$lib/components/sections/InfoSection.svelte';
+  import InstagramSection from '$lib/components/sections/InstagramSection.svelte';
+  import BookingWizard from '$lib/components/sections/BookingWizard.svelte';
+  import FounderStorySection from '$lib/components/sections/FounderStorySection.svelte';
+  import ServicesSection from '$lib/components/sections/ServicesSection.svelte';
+  import TestimonialsSection from '$lib/components/sections/TestimonialsSection.svelte';
+  import ValuesSection from '$lib/components/sections/ValuesSection.svelte';
+  import type { CallToAction, HomePageContent } from '$lib/types';
+  import type { AbContext } from '$lib/ab';
+
+  export let content: HomePageContent;
+  export let ab: AbContext | undefined = undefined;
+  export let primaryCtaOverride: CallToAction | undefined = undefined;
+  export let pagePath = '/';
+</script>
+
+<Header navigation={content.navigation} />
+<HeroSection
+  hero={content.hero}
+  reviewCta={content.intro.reviewCta}
+  {primaryCtaOverride}
+  {ab}
+/>
+<ValuesSection values={content.values} />
+<ServicesSection services={content.services} />
+<HowItWorksSection content={content.howItWorks} />
+<TestimonialsSection testimonials={content.testimonials} seedKey={pagePath} />
+<FounderStorySection founderStory={content.founderStory} />
+<InfoSection info={content.info} />
+<BookingWizard booking={content.booking} {pagePath} {ab} />
+<InstagramSection instagram={content.instagram} />
+<Footer footer={content.footer} />
diff --git a/src/lib/components/pages/TinyGangPage.svelte b/src/lib/components/pages/TinyGangPage.svelte
new file mode 100644
index 0000000..237ddd6
--- /dev/null
+++ b/src/lib/components/pages/TinyGangPage.svelte
@@ -0,0 +1,613 @@
+<script lang="ts">
+  /*
+   * Tiny Gang pack walks page — clarity redesign.
+   *
+   * One design system, one message. Replaces the multi-card / multi-gradient
+   * ServiceLandingPage treatment (for this page) with a single green hero +
+   * light body that shares the homepage's visual language. The message is said
+   * once, in order: what it is -> what's different -> how joining works -> fit
+   * -> proof -> price -> FAQ -> book.
+   *
+   * View component only: the route owns Header/Footer, SEO, and data.
+   * Preview at /variants/tiny-gang. To go live, render this instead of
+   * ServiceLandingPage for pack-walks in src/routes/[slug]/+page.svelte.
+   */
+  import Icon from '$lib/components/ui/Icon.svelte';
+  import ServiceHero from '$lib/components/sections/ServiceHero.svelte';
+  import { reveal } from '$lib/actions/reveal';
+  import BookingWizard from '$lib/components/sections/BookingWizard.svelte';
+  import PricingPlanCard from '$lib/components/ui/PricingPlanCard.svelte';
+  import TestimonialsSection from '$lib/components/sections/TestimonialsSection.svelte';
+  import FaqSection from '$lib/components/sections/FaqSection.svelte';
+  import { decoratePlans } from '$lib/utils/pricing';
+  import type { ServicePageContent, SiteSharedContent } from '$lib/types';
+
+  export let content: SiteSharedContent;
+  export let pageContent: ServicePageContent;
+  export let currentPath = '/pack-walks';
+
+  // What makes Tiny Gang different. Said once here, not spread across a
+  // 3-point highlight and a 6-card benefit grid that repeated each other.
+  const traits = [
+    {
+      icon: 'fas fa-users',
+      title: 'Carefully matched groups',
+      body: '4 to 8 dogs, grouped by temperament, energy, and play style. Never a random pack.'
+    },
+    {
+      icon: 'fas fa-shield-dog',
+      title: 'Small & medium dogs only',
+      body: 'Pace, group size, and play style are all built for little dogs, so yours is never the odd one out.'
+    },
+    {
+      icon: 'fas fa-user-check',
+      title: 'The same walker, every week',
+      body: 'One familiar face at the door and on the walk. Your dog is known, not handed around.'
+    },
+    {
+      icon: 'fas fa-eye',
+      title: 'Eyes on every dog',
+      body: 'Small groups mean we notice the little things early, from recall to a quiet day.'
+    }
+  ];
+
+  // How joining works. The process, made explicit instead of buried in a
+  // paragraph and an FAQ.
+  const steps = [
+    {
+      title: 'Free Meet & Greet',
+      body: 'We come to your home, meet your dog, and talk honestly about whether the pack suits them.'
+    },
+    {
+      title: 'Two assessment walks',
+      body: 'Your dog settles in gently while we confirm the right group, pace, and handling.'
+    },
+    {
+      title: 'Your weekly slot',
+      body: 'A regular spot with the same little crew and the same walker, week in, week out.'
+    }
+  ];
+
+  // Distilled pricing message. The title already says the routine and the
+  // price says the cost, so each card keeps only the one or two lines that
+  // actually differ. The universal "free pickup" promise is stated once under
+  // the grid instead of repeated on every card.
+  const planLines: Record<string, string[]> = {
+    '1 Walk Per Week': [
+      'A calm weekly outing',
+      'Time to sniff, play, and unwind',
+      'Great for dogs just starting out'
+    ],
+    '2-3 Walks Per Week': [
+      'Steady exercise and real social time',
+      'A settled mid-week rhythm',
+      'Our balanced routine'
+    ],
+    '4-5 Walks Per Week': [
+      'Best value per walk',
+      'Maximum routine and structure',
+      'For high-energy, social dogs'
+    ],
+    'Casual Pack Walk': [
+      'No weekly commitment',
+      'Book only the weeks you need',
+      'For dogs already in the pack'
+    ]
+  };
+
+  $: pricingPlans = decoratePlans(
+    pageContent.pricing.plans.map((plan) => ({
+      ...plan,
+      features: planLines[plan.title] ?? plan.features
+    }))
+  );
+  $: faqItems = pageContent.faq?.items?.slice(0, 6) ?? [];
+</script>
+
+<main class="tg">
+  <!-- Hero: the shared service-page hero (green copy left, photo bleeds
+       right), identical to /dog-walking and /puppy-visits. -->
+  <ServiceHero
+    eyebrow={pageContent.hero.eyebrow}
+    title={pageContent.hero.title}
+    subtitle={pageContent.hero.subtitle}
+    imageUrl={pageContent.hero.imageUrl}
+    imageAlt={pageContent.hero.imageAlt}
+    chips={pageContent.hero.chips ?? []}
+    cta={pageContent.hero.cta}
+  />
+
+  <!-- What makes it different (said once) -->
+  <section class="tg-section" use:reveal={{ distance: 0 }} aria-labelledby="tg-diff-heading">
+    <div class="tg-inner">
+      <div class="tg-head">
+        <p class="tg-eyebrow">What makes Tiny Gang different</p>
+        <h2 id="tg-diff-heading" class="tg-h2">Not a big anonymous pack. A small, matched crew.</h2>
+      </div>
+      <ul class="tg-traits">
+        {#each traits as trait}
+          <li class="tg-trait">
+            <span class="tg-trait-icon" aria-hidden="true"><Icon name={trait.icon} /></span>
+            <div>
+              <h3>{trait.title}</h3>
+              <p>{trait.body}</p>
+            </div>
+          </li>
+        {/each}
+      </ul>
+    </div>
+  </section>
+
+  <!-- How joining works (the process, explicit) -->
+  <section class="tg-section tg-section-steps" use:reveal={{ distance: 0 }} aria-labelledby="tg-steps-heading">
+    <div class="tg-inner">
+      <div class="tg-head">
+        <p class="tg-eyebrow">How joining works</p>
+        <h2 id="tg-steps-heading" class="tg-h2">Three simple steps, no pressure.</h2>
+      </div>
+      <ol class="tg-steps">
+        {#each steps as step, i}
+          <li class="tg-step">
+            <span class="tg-step-num" aria-hidden="true">{i + 1}</span>
+            <h3>{step.title}</h3>
+            <p>{step.body}</p>
+          </li>
+        {/each}
+      </ol>
+    </div>
+  </section>
+
+  <!-- Is it right for your dog? -->
+  {#if pageContent.decision}
+    <section class="tg-section" use:reveal={{ distance: 0 }} aria-labelledby="tg-fit-heading">
+      <div class="tg-inner">
+        <div class="tg-head">
+          <p class="tg-eyebrow">Honest fit check</p>
+          <h2 id="tg-fit-heading" class="tg-h2">{pageContent.decision.title ?? 'Is Tiny Gang right for your dog?'}</h2>
+        </div>
+        <div class="tg-fit">
+          <div class="tg-fit-col">
+            <h3>{pageContent.decision.fitTitle ?? 'A great fit if your dog:'}</h3>
+            <ul>
+              {#each pageContent.decision.fitItems as item}
+                <li>
+                  <span class="tg-fit-mark tg-fit-mark-yes" aria-hidden="true"><Icon name="fas fa-check" /></span>
+                  <span>{item}</span>
+                </li>
+              {/each}
+            </ul>
+          </div>
+          <div class="tg-fit-col">
+            <h3>{pageContent.decision.notFitTitle ?? 'Better on a solo walk if your dog:'}</h3>
+            <ul>
+              {#each pageContent.decision.notFitItems as item}
+                <li>
+                  <span class="tg-fit-mark tg-fit-mark-no" aria-hidden="true"><Icon name="fas fa-xmark" /></span>
+                  <span>{item}</span>
+                </li>
+              {/each}
+            </ul>
+          </div>
+        </div>
+        {#if pageContent.decision.footnote}
+          <p class="tg-fit-note">{pageContent.decision.footnote}</p>
+        {/if}
+      </div>
+    </section>
+  {/if}
+
+  <!-- Proof: owners love it -->
+  <TestimonialsSection
+    heading="Owners love the Tiny Gang"
+    testimonials={content.testimonials}
+    seedKey={currentPath}
+  />
+
+  <!-- Price -->
+  <section class="tg-section" use:reveal={{ distance: 0 }} aria-labelledby="tg-price-heading">
+    <div class="tg-inner tg-inner-wide">
+      <div class="tg-head">
+        <p class="tg-eyebrow">Simple weekly pricing</p>
+        <h2 id="tg-price-heading" class="tg-h2">{pageContent.pricing.title}</h2>
+        <p class="tg-price-tagline">The best investment you'll ever make is in your dog's happiness.</p>
+        {#if pageContent.pricing.intro}
+          <p class="tg-head-sub">{pageContent.pricing.intro}</p>
+        {/if}
+      </div>
+
+      <div class="tg-plans">
+        {#each pricingPlans as plan}
+          <PricingPlanCard {plan} variant="service" hideCtaOnMobile={true} />
+        {/each}
+      </div>
+
+      <div class="tg-price-notes">
+        {#if pageContent.pricing.scarcityNote}
+          <p class="tg-note tg-note-warm"><Icon name="fas fa-clock" />{pageContent.pricing.scarcityNote}</p>
+        {/if}
+        <p class="tg-note"><Icon name="fas fa-stopwatch" />60+ minute adventures.</p>
+        <p class="tg-note"><Icon name="fas fa-car" />Free pickup &amp; drop-off, every walk.</p>
+        <p class="tg-note"><Icon name="fas fa-shield-heart" />Starts with a free Meet &amp; Greet.</p>
+      </div>
+
+      <a class="btn btn-yellow btn-mobile-center tg-plans-cta" href="#newlead">Book a Meet &amp; Greet</a>
+    </div>
+  </section>
+
+  <!-- FAQ -->
+  {#if faqItems.length}
+    <section class="tg-section" use:reveal={{ distance: 0 }}>
+      <div class="tg-inner tg-inner-narrow">
+        <FaqSection
+          title={pageContent.faq?.title ?? 'Tiny Gang FAQs'}
+          intro={pageContent.faq?.intro}
+          faqs={faqItems}
+        />
+      </div>
+    </section>
+  {/if}
+
+  <BookingWizard booking={pageContent.booking} pagePath={currentPath} />
+</main>
+
+<style>
+  /* ── One system: tokens for this page ──────────────────────────────── */
+  .tg {
+    --tg-max: 1120px;
+    --tg-narrow: 820px;
+    background: var(--off-white);
+    color: var(--text-heading);
+  }
+
+  .tg-inner {
+    max-width: var(--tg-max);
+    margin: 0 auto;
+    padding-inline: var(--space-container-x);
+  }
+
+  .tg-inner-narrow {
+    max-width: var(--tg-narrow);
+  }
+
+  /* Pricing breaks out wider than the body so four cards have real width
+     (and the full CTA never clips). */
+  .tg-inner-wide {
+    max-width: 1280px;
+  }
+
+  .tg-section {
+    padding-block: clamp(48px, 6vw, 84px);
+  }
+
+  /* Alternating surface for rhythm, not a new "system": just a tint. */
+  .tg-section-steps {
+    background: var(--surface-panel-cream);
+    border-block: 1px solid var(--border-soft);
+  }
+
+  /* One eyebrow, one heading, everywhere. */
+  .tg-eyebrow {
+    display: inline-flex;
+    align-items: center;
+    gap: 10px;
+    margin: 0 0 14px;
+    font-family: var(--font-body);
+    font-size: 12px;
+    font-weight: 700;
+    letter-spacing: 0.14em;
+    text-transform: uppercase;
+    color: var(--gw-green);
+  }
+
+  .tg-eyebrow::before {
+    content: '';
+    width: 24px;
+    height: 2px;
+    border-radius: 2px;
+    background: var(--yellow);
+  }
+
+  .tg-head {
+    max-width: 40rem;
+    margin: 0 auto clamp(28px, 4vw, 44px);
+    text-align: center;
+  }
+
+  .tg-h2 {
+    margin: 0;
+    font-family: var(--font-head);
+    font-size: clamp(28px, 3.4vw, 42px);
+    font-weight: 700;
+    line-height: 1.08;
+    letter-spacing: -0.03em;
+    color: var(--text-heading);
+    text-wrap: balance;
+  }
+
+  .tg-head-sub {
+    margin: 14px auto 0;
+    max-width: 36rem;
+    color: var(--text-muted);
+    font-size: 17px;
+    line-height: 1.6;
+  }
+
+  .tg-price-tagline {
+    margin: 14px auto 0;
+    max-width: 32rem;
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: clamp(17px, 1.7vw, 20px);
+    font-weight: 600;
+    line-height: 1.4;
+    letter-spacing: -0.01em;
+    text-wrap: balance;
+  }
+
+  /* ── Traits: a clean feature list, not boxed cards ─────────────────── */
+  .tg-traits {
+    list-style: none;
+    margin: 0;
+    padding: 0;
+    display: grid;
+    grid-template-columns: repeat(2, minmax(0, 1fr));
+    gap: clamp(24px, 3vw, 40px) clamp(32px, 5vw, 64px);
+  }
+
+  .tg-trait {
+    display: grid;
+    grid-template-columns: 44px minmax(0, 1fr);
+    gap: 16px;
+    align-items: start;
+  }
+
+  .tg-trait-icon {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 44px;
+    height: 44px;
+    border-radius: 14px;
+    background: var(--surface-brand);
+    color: var(--yellow);
+    font-size: 17px;
+  }
+
+  .tg-trait h3 {
+    margin: 2px 0 6px;
+    font-family: var(--font-head);
+    font-size: 19px;
+    line-height: 1.2;
+    color: var(--text-heading);
+  }
+
+  .tg-trait p {
+    margin: 0;
+    color: var(--text-muted);
+    font-size: 15px;
+    line-height: 1.6;
+    max-width: 38ch;
+  }
+
+  /* ── Steps: numerals, not cards ────────────────────────────────────── */
+  .tg-steps {
+    list-style: none;
+    margin: 0;
+    padding: 0;
+    display: grid;
+    grid-template-columns: repeat(3, minmax(0, 1fr));
+    gap: clamp(24px, 4vw, 48px);
+    counter-reset: tg-step;
+  }
+
+  .tg-step {
+    position: relative;
+  }
+
+  .tg-step-num {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 40px;
+    height: 40px;
+    margin-bottom: 16px;
+    border-radius: 50%;
+    background: var(--yellow);
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 16px;
+    font-weight: 800;
+  }
+
+  .tg-step h3 {
+    margin: 0 0 8px;
+    font-family: var(--font-head);
+    font-size: 19px;
+    line-height: 1.2;
+    color: var(--text-heading);
+  }
+
+  .tg-step p {
+    margin: 0;
+    color: var(--text-muted);
+    font-size: 15px;
+    line-height: 1.6;
+  }
+
+  /* ── Fit check: one card, two columns ──────────────────────────────── */
+  .tg-fit {
+    display: grid;
+    grid-template-columns: repeat(2, minmax(0, 1fr));
+    gap: clamp(20px, 3vw, 32px);
+    padding: clamp(24px, 3vw, 40px);
+    border-radius: var(--radius-xl);
+    background: var(--surface-panel);
+    box-shadow:
+      inset 0 0 0 1px var(--border-soft-strong),
+      var(--shadow-card);
+  }
+
+  .tg-fit-col h3 {
+    margin: 0 0 16px;
+    font-family: var(--font-head);
+    font-size: 17px;
+    line-height: 1.3;
+    color: var(--text-heading);
+  }
+
+  .tg-fit-col ul {
+    margin: 0;
+    padding: 0;
+    list-style: none;
+    display: grid;
+    gap: 12px;
+  }
+
+  .tg-fit-col li {
+    display: grid;
+    grid-template-columns: 22px minmax(0, 1fr);
+    gap: 12px;
+    align-items: start;
+    color: var(--text-heading-soft);
+    font-size: 15px;
+    line-height: 1.5;
+  }
+
+  .tg-fit-mark {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 22px;
+    height: 22px;
+    margin-top: 1px;
+    border-radius: 50%;
+    font-size: 10px;
+  }
+
+  .tg-fit-mark-yes {
+    background: rgba(var(--brand-rgb), 0.1);
+    color: var(--gw-green);
+  }
+
+  .tg-fit-mark-no {
+    background: rgba(var(--ink-rgb), 0.06);
+    color: var(--text-subtle);
+  }
+
+  .tg-fit-note {
+    margin: 22px auto 0;
+    max-width: 48rem;
+    color: var(--text-muted);
+    font-size: 14px;
+    line-height: 1.6;
+    text-align: center;
+  }
+
+  /* ── Pricing ───────────────────────────────────────────────────────── */
+  .tg-plans {
+    display: grid;
+    grid-template-columns: repeat(4, minmax(0, 1fr));
+    gap: 24px;
+  }
+
+  /* Roomier, consistent cards on this page, scoped via .tg-plans so the shared
+     PricingPlanCard and other pages keep their own sizing. */
+  .tg-plans :global(.plan-card) {
+    padding: 44px 30px 38px;
+  }
+
+  /* The featured card carries the "Goodwalk favourite" ribbon (absolute,
+     top: 16px). Give it enough head room that the ribbon sits clearly above
+     the title instead of over it. */
+  .tg-plans :global(.plan-card--featured) {
+    padding-top: 62px;
+  }
+
+  /* Full-width CTA: never squished, and consistent across all four cards.
+     display:flex (block-level) overrides the component's inline-flex +
+     align-self:center, so the button always spans the full card width. */
+  .tg-plans :global(.plan-card__cta) {
+    display: flex;
+    width: 100%;
+    min-width: 0;
+    align-self: stretch;
+    padding-inline: 15px;
+  }
+
+  .tg-price-notes {
+    display: flex;
+    flex-wrap: wrap;
+    justify-content: center;
+    gap: 12px;
+    margin-top: 24px;
+  }
+
+  .tg-note {
+    display: inline-flex;
+    align-items: center;
+    gap: 10px;
+    margin: 0;
+    padding: 8px 16px;
+    border-radius: var(--radius-pill);
+    background: var(--surface-brand-soft);
+    color: var(--gw-green);
+    font-size: 14px;
+    font-weight: 600;
+  }
+
+  .tg-note-warm {
+    background: var(--surface-accent-muted);
+    color: #5a4500;
+  }
+
+  :global(.tg-note .icon) {
+    color: var(--yellow);
+    font-size: 14px;
+  }
+
+  :global(.tg-note-warm .icon) {
+    color: #b88800;
+  }
+
+  .tg-plans-cta {
+    display: none;
+  }
+
+  /* ── Responsive ────────────────────────────────────────────────────── */
+  @media (max-width: 980px) {
+    .tg-plans {
+      grid-template-columns: repeat(2, minmax(0, 1fr));
+    }
+  }
+
+  @media (max-width: 768px) {
+    .tg-traits {
+      grid-template-columns: 1fr;
+    }
+
+    .tg-steps {
+      grid-template-columns: 1fr;
+      gap: 24px;
+    }
+
+    .tg-fit {
+      grid-template-columns: 1fr;
+    }
+
+    .tg-plans {
+      grid-template-columns: 1fr;
+    }
+
+    .tg-plans :global(.plan-card) {
+      padding: 30px 24px 26px;
+    }
+
+    .tg-plans :global(.plan-card--featured) {
+      padding-top: 46px;
+    }
+
+    .tg-plans-cta {
+      display: flex;
+    }
+  }
+</style>
diff --git a/src/lib/content/homepage.ts b/src/lib/content/homepage.ts
index 39a7d51..751de1a 100644
--- a/src/lib/content/homepage.ts
+++ b/src/lib/content/homepage.ts
@@ -36,9 +36,9 @@ export const homepageContent: HomePageContent = {
     title: 'Come home to a',
     highlight: 'calm, happy dog',
     mobileTitle: 'Come home to a\ncalm, happy dog',
-    seoHeading: 'Dog walking for Auckland\'s small & medium dogs',
+    seoHeading: 'Specialist dog walking for Auckland\'s small & medium dogs',
     subtitle:
-      'The same trusted walker every time, in small groups. Never a rotating roster.',
+      'Gentle pacing, familiar routines, and calmer evenings at home.',
     primaryCta: { label: 'Book a Meet & Greet', href: '#newlead', variant: 'yellow' },
     secondaryCta: {
       label: 'See how it works',
diff --git a/src/lib/content/pack-walks.ts b/src/lib/content/pack-walks.ts
index 45690d9..411bb2a 100644
--- a/src/lib/content/pack-walks.ts
+++ b/src/lib/content/pack-walks.ts
@@ -4,7 +4,7 @@ export const packWalksContent: ServicePageContent = {
   hero: {
     eyebrow: 'Tiny Gang Pack Walks',
     title: 'Pack walks that actually suit small & medium dogs',
-    subtitle: 'Small groups, thoughtful matching, and off-leash freedom only when a dog is truly ready.',
+    subtitle: 'A proper adventure with a pack of like-minded dogs their own size, so yours comes home happy, completely worn out, and done for the day.',
     introEyebrow: 'How Tiny Gang works',
     introHeading: 'What joining Tiny Gang actually looks like',
     detailHighlights: [
diff --git a/src/routes/+page.svelte b/src/routes/+page.svelte
index 1b7803b..aba054b 100644
--- a/src/routes/+page.svelte
+++ b/src/routes/+page.svelte
@@ -1,36 +1,19 @@
 <script lang="ts">
   import SeoHead from '$lib/components/ui/SeoHead.svelte';
-  import Footer from '$lib/components/ui/Footer.svelte';
-  import Header from '$lib/components/ui/Header.svelte';
-  import HeroSection from '$lib/components/sections/HeroSection.svelte';
-  import HowItWorksSection from '$lib/components/sections/HowItWorksSection.svelte';
-  import InfoSection from '$lib/components/sections/InfoSection.svelte';
-  import InstagramSection from '$lib/components/sections/InstagramSection.svelte';
-  import BookingWizard from '$lib/components/sections/BookingWizard.svelte';
-  import FounderStorySection from '$lib/components/sections/FounderStorySection.svelte';
-  import ServicesSection from '$lib/components/sections/ServicesSection.svelte';
-  import TestimonialsSection from '$lib/components/sections/TestimonialsSection.svelte';
-  import ValuesSection from '$lib/components/sections/ValuesSection.svelte';
   import OnboardingPage from '$lib/components/pages/OnboardingPage.svelte';
+  // ── Homepage design ──────────────────────────────────────────────────
+  // The live homepage renders HomeClarity. To roll back to the original
+  // layout, change the two references below to HomeClassic (its preview lives
+  // at /variants/homepage-original). Both are pure view components; all data
+  // loading, SEO head, and structured data stay here.
+  import HomeClarity from '$lib/components/pages/HomeClarity.svelte';
   import { buildAreaServed } from '$lib/seo';
   import type { PageData } from './$types';
-  import type { CallToAction } from '$lib/types';
 
   export let data: PageData;
 
   const siteUrl = 'https://www.goodwalk.co.nz';
 
-  // hero_cta experiment: free_emphasis swaps "Book a Meet & Greet"
-  // for "Book a FREE Meet & Greet". Same href, same destination.
-  $: heroAb = data.ab;
-  $: heroOverride =
-    data.siteVariant === 'marketing' && data.content && heroAb?.variant === 'free_emphasis'
-      ? ({
-          ...data.content.hero.primaryCta,
-          label: 'Book a FREE Meet & Greet',
-        } satisfies CallToAction)
-      : undefined;
-
   function absoluteUrl(value: string) {
     if (value.startsWith('http://') || value.startsWith('https://')) {
       return value;
@@ -166,20 +149,5 @@
       : ''}
   />
 
-  <Header navigation={content.navigation} />
-  <HeroSection
-    hero={content.hero}
-    reviewCta={content.intro.reviewCta}
-    primaryCtaOverride={heroOverride}
-    ab={heroAb}
-  />
-  <ValuesSection values={content.values} />
-  <ServicesSection services={content.services} />
-  <HowItWorksSection content={content.howItWorks} />
-  <TestimonialsSection testimonials={content.testimonials} seedKey="/" />
-  <FounderStorySection founderStory={content.founderStory} />
-  <InfoSection info={content.info} />
-  <BookingWizard booking={content.booking} pagePath="/" ab={heroAb} />
-  <InstagramSection instagram={content.instagram} />
-  <Footer footer={content.footer} />
+  <HomeClarity {content} ab={data.ab} pagePath="/" />
 {/if}
diff --git a/src/routes/variants/homepage-clarity/+page.svelte b/src/routes/variants/homepage-clarity/+page.svelte
new file mode 100644
index 0000000..e5ae338
--- /dev/null
+++ b/src/routes/variants/homepage-clarity/+page.svelte
@@ -0,0 +1,16 @@
+<script lang="ts">
+  /*
+   * Preview of the clarity homepage design (currently live at /).
+   * Single source of truth is HomeClarity.svelte. noindex so it does not
+   * compete with the real homepage in search.
+   */
+  import HomeClarity from '$lib/components/pages/HomeClarity.svelte';
+  import { homepageContent } from '$lib/content/homepage';
+</script>
+
+<svelte:head>
+  <title>Homepage clarity design (preview) | Goodwalk</title>
+  <meta name="robots" content="noindex, nofollow" />
+</svelte:head>
+
+<HomeClarity content={homepageContent} pagePath="/variants/homepage-clarity" />
diff --git a/src/routes/variants/homepage-original/+page.svelte b/src/routes/variants/homepage-original/+page.svelte
new file mode 100644
index 0000000..602ad7e
--- /dev/null
+++ b/src/routes/variants/homepage-original/+page.svelte
@@ -0,0 +1,17 @@
+<script lang="ts">
+  /*
+   * Preview of the original homepage design, kept for rollback reference.
+   * Single source of truth is HomeClassic.svelte. To restore this as the live
+   * homepage, render HomeClassic in src/routes/+page.svelte. noindex so it does
+   * not compete with the real homepage in search.
+   */
+  import HomeClassic from '$lib/components/pages/HomeClassic.svelte';
+  import { homepageContent } from '$lib/content/homepage';
+</script>
+
+<svelte:head>
+  <title>Homepage original design (preview) | Goodwalk</title>
+  <meta name="robots" content="noindex, nofollow" />
+</svelte:head>
+
+<HomeClassic content={homepageContent} pagePath="/variants/homepage-original" />
diff --git a/src/routes/variants/tiny-gang/+page.svelte b/src/routes/variants/tiny-gang/+page.svelte
new file mode 100644
index 0000000..5857f84
--- /dev/null
+++ b/src/routes/variants/tiny-gang/+page.svelte
@@ -0,0 +1,24 @@
+<script lang="ts">
+  /*
+   * Preview of the redesigned Tiny Gang pack walks page.
+   * Single source of truth is TinyGangPage.svelte. noindex so it does not
+   * compete with the live /pack-walks page in search.
+   *
+   * To go live: in src/routes/[slug]/+page.svelte, render TinyGangPage instead
+   * of ServiceLandingPage in the `data.slug === 'pack-walks'` branch.
+   */
+  import Header from '$lib/components/ui/Header.svelte';
+  import Footer from '$lib/components/ui/Footer.svelte';
+  import TinyGangPage from '$lib/components/pages/TinyGangPage.svelte';
+  import { homepageContent } from '$lib/content/homepage';
+  import { packWalksContent } from '$lib/content/pack-walks';
+</script>
+
+<svelte:head>
+  <title>Tiny Gang pack walks (redesign preview) | Goodwalk</title>
+  <meta name="robots" content="noindex, nofollow" />
+</svelte:head>
+
+<Header navigation={homepageContent.navigation} />
+<TinyGangPage content={homepageContent} pageContent={packWalksContent} currentPath="/variants/tiny-gang" />
+<Footer footer={homepageContent.footer} />