Design language tweaks v3

src/lib/components/AboutPage.svelte

@@ -3,6 +3,7 @@
   import { reveal } from '$lib/actions/reveal';
   import CtaCard from '$lib/components/CtaCard.svelte';
   import PageHeader from '$lib/components/PageHeader.svelte';
+  import Icon from '$lib/components/Icon.svelte';
   import { getEnhancedImage } from '$lib/enhanced-images';
   import type { AboutPageContent } from '$lib/types';
 
@@ -90,24 +91,49 @@
           {/if}
         </div>
         <div class="about-founder-copy">
-          {#if founderSection.eyebrow}
+          <article class="about-founder-note">
-            <span class="about-eyebrow">{founderSection.eyebrow}</span>
+            {#if founderSection.eyebrow}
-          {/if}
+              <span class="about-eyebrow about-founder-kicker">{founderSection.eyebrow}</span>
-          <h2 class="about-founder-heading">
+            {/if}
-            <span class="about-founder-heading-desktop">
+            <h2 class="about-founder-heading">
-              <span class="about-founder-title-main">{founderHeadingLead}</span>
+              <span class="about-founder-heading-desktop">
-              <br />
+                <span class="about-founder-title-main">{founderHeadingLead}</span>
-              <span class="about-founder-title-highlight">{founderHeadingHighlight}</span>
+                <br />
-            </span>
+                <span class="about-founder-title-highlight">{founderHeadingHighlight}</span>
-            <span class="about-founder-heading-mobile">
+              </span>
-              <span class="about-founder-title-main">{founderHeadingLead}</span>
+              <span class="about-founder-heading-mobile">
-              <span class="about-founder-title-highlight">{founderHeadingHighlight}</span>
+                <span class="about-founder-title-main">{founderHeadingLead}</span>
-            </span>
+                <span class="about-founder-title-highlight">{founderHeadingHighlight}</span>
-          </h2>
+              </span>
-          {#each founderSection.body as paragraph}
+            </h2>
-            <p>{paragraph}</p>
+            <div class="about-founder-body">
-          {/each}
+              {#each founderSection.body as paragraph}
-          <a href="/contact-us" class="btn btn-green btn-mobile-center">Book a free Meet &amp; Greet</a>
+                <p>{paragraph}</p>
+              {/each}
+            </div>
+
+            <div class="about-founder-signoff">
+              <div class="about-founder-signoff-text">
+                <span class="about-founder-name">Aless</span>
+                <span class="about-founder-role">Goodwalk founder</span>
+              </div>
+            </div>
+
+            <a
+              class="about-founder-contact-note"
+              href="mailto:info@goodwalk.co.nz"
+              aria-label="Email Aless at Goodwalk"
+            >
+              <span class="about-founder-contact-icon">
+                <Icon name="fas fa-envelope" />
+              </span>
+              <span>If you are unsure about anything, feel free to email me anytime.</span>
+            </a>
+
+            <a href="/contact-us" class="btn btn-green btn-mobile-center about-founder-cta">
+              Book a free Meet &amp; Greet
+            </a>
+          </article>
         </div>
       </div>
     </section>
@@ -267,6 +293,20 @@
     color: #0d1a0d;
   }
 
+  .about-founder-note {
+    padding: 40px 42px 34px;
+    background: linear-gradient(180deg, rgba(251, 251, 251, 0.98) 0%, rgba(247, 248, 246, 1) 100%);
+    border: 1px solid rgba(17, 20, 24, 0.08);
+    border-radius: 28px;
+    box-shadow: var(--shadow-panel-elevated);
+  }
+
+  .about-founder-kicker {
+    display: block;
+    width: fit-content;
+    margin-bottom: 18px;
+  }
+
   .about-founder-heading-desktop {
     display: block;
   }
@@ -321,16 +361,91 @@
   }
 
   .about-founder-copy p {
-    margin: 14px 0 0;
+    margin: 0;
     color: #34363a;
     font-size: 17px;
     line-height: 1.75;
   }
 
-  .about-founder-copy .btn {
+  .about-founder-body {
+    display: grid;
+    gap: 14px;
+  }
+
+  .about-founder-signoff {
+    display: flex;
+    align-items: center;
+    gap: 14px;
+    margin-top: 28px;
+    padding-top: 24px;
+    border-top: 1px solid rgba(17, 20, 24, 0.08);
+  }
+
+  .about-founder-signoff-text {
+    display: flex;
+    flex-direction: column;
+    gap: 2px;
+  }
+
+  .about-founder-name {
+    color: #0d1a0d;
+    font-family: var(--font-head);
+    font-size: 16px;
+    font-weight: 700;
+    line-height: 1.2;
+  }
+
+  .about-founder-role {
+    color: var(--gray);
+    font-size: 13px;
+    line-height: 1.3;
+  }
+
+  .about-founder-contact-note {
+    display: inline-flex;
+    align-items: center;
+    gap: 10px;
+    margin-top: 20px;
+    padding: 12px 16px;
+    border-radius: 18px;
+    background: rgba(33, 48, 33, 0.05);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.06);
+    color: var(--gw-green);
+    font-size: 14px;
+    font-weight: 600;
+    line-height: 1.5;
+    text-decoration: none;
+    transition: background 0.18s ease, box-shadow 0.18s ease, transform 0.18s ease;
+  }
+
+  .about-founder-contact-icon {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 28px;
+    height: 28px;
+    border-radius: 50%;
+    background: #fff;
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.07);
+    color: var(--gw-green);
+    font-size: 13px;
+    flex: 0 0 auto;
+  }
+
+  .about-founder-cta {
     display: flex;
     width: fit-content;
-    margin: 28px auto 0;
+    margin: 28px 0 0;
+  }
+
+  @media (hover: hover) {
+    .about-founder-contact-note:hover {
+      background: rgba(33, 48, 33, 0.08);
+      box-shadow:
+        inset 0 0 0 1px rgba(17, 20, 24, 0.08),
+        0 10px 22px rgba(17, 20, 24, 0.05);
+      transform: translateY(-1px);
+    }
   }
 
   /* ── FAQs ── */
@@ -421,6 +536,11 @@
       gap: 28px;
     }
 
+    .about-founder-note {
+      padding: 26px 24px 24px;
+      border-radius: 24px;
+    }
+
     .about-founder-copy h2 {
       font-size: 26px;
       line-height: 1.02;
@@ -440,6 +560,24 @@
       line-height: 1.7;
     }
 
+    .about-founder-kicker {
+      margin-left: auto;
+      margin-right: auto;
+    }
+
+    .about-founder-contact-note {
+      display: flex;
+      width: 100%;
+      font-size: 13px;
+      padding: 11px 14px;
+      text-align: center;
+    }
+
+    .about-founder-cta {
+      width: 100%;
+      justify-content: center;
+    }
+
     .about-faq {
       padding: 60px 0;
     }

src/lib/components/BookingPage.svelte

@@ -34,7 +34,7 @@
     </div>
   </PageHeader>
 
-  <BookingSection {booking} {allowGeneralEnquiry} />
+  <BookingSection {booking} {allowGeneralEnquiry} variant="card-stepper" />
   <InfoSection {info} />
 </main>
 

src/lib/components/BookingSection.svelte

@@ -8,6 +8,7 @@
 
   export let booking: BookingContent;
   export let allowGeneralEnquiry = false;
+  export let variant: 'default' | 'minimal-premium' | 'card-stepper' = 'default';
   type EnquiryType = 'booking' | 'general';
   const visitStartedStorageKey = 'goodwalk_visit_started_at';
   const journeyStorageKey = 'goodwalk_journey';
@@ -43,6 +44,11 @@
         'Tell us your puppy’s age, routine, toilet needs, feeding schedule, and anything important we should know before visiting.'
     }
   };
+  const bookingAvatarDogs = [
+    { image: '/images/archie-auckland-dog-walking-review.jpg', alt: 'Archie' },
+    { image: '/images/monty-auckland-dog-walking-review.jpg', alt: 'Monty' },
+    { image: '/images/otis-auckland-dog-walking-review.jpg', alt: 'Otis' }
+  ];
 
   let step = 1;
   $: headingParts = splitBookingTitle(booking.title);
@@ -136,6 +142,7 @@
     : activeServicePrompt?.messagePlaceholder || 'Describe your pet, any special needs, or anything we should know.';
   $: successPetName = petName.trim() || 'your dog';
   $: serviceChoiceLocked = !isGeneralEnquiry && selectedServices.length === 1 && !showServicePicker;
+  $: isCardStepper = variant === 'card-stepper';
 
   onMount(() => {
     const now = Date.now();
@@ -420,7 +427,13 @@
   }
 </script>
 
-<section id="newlead" use:reveal={{ delay: 70 }} class="reveal-block">
+<section
+  id="newlead"
+  use:reveal={{ delay: 70 }}
+  class="booking-shell reveal-block"
+  class:booking-shell--minimal-premium={variant === 'minimal-premium'}
+  class:booking-shell--card-stepper={variant === 'card-stepper'}
+>
   <div class="form-inner">
     {#if submitted}
       <SuccessModal
@@ -448,38 +461,40 @@
         <span class="booking-title-highlight">{headingParts.highlight}</span>
       </h2>
       <p class="booking-intro">{bookingIntro}</p>
-      <div class="booking-trust-row" aria-label="Booking highlights">
+      {#if !isCardStepper}
-        <span class="booking-trust-chip">
+        <div class="booking-trust-row" aria-label="Booking highlights">
-          <Icon name="fas fa-comment-dots" />
+          <span class="booking-trust-chip">
-          Reply within 24 hours
+            <Icon name="fas fa-comment-dots" />
-        </span>
+            Reply within 24 hours
-        <span class="booking-trust-chip">
+          </span>
-          <Icon name="fas fa-paw" />
+          <span class="booking-trust-chip">
-          Free, no-obligation Meet &amp; Greet
+            <Icon name="fas fa-paw" />
-        </span>
+            Free, no-obligation Meet &amp; Greet
-      </div>
+          </span>
+        </div>
 
-      <div class="booking-stepper" aria-label="Booking form steps">
+        <div class="booking-stepper" aria-label="Booking form steps">
-        <button
+          <button
-          type="button"
+            type="button"
-          class:active={step === 1}
+            class:active={step === 1}
-          class="booking-step"
+            class="booking-step"
-          on:click={() => setStep(1, step !== 1)}
+            on:click={() => setStep(1, step !== 1)}
-        >
+          >
-          <span class="booking-step-number">1</span>
+            <span class="booking-step-number">1</span>
-          <span class="booking-step-label">{detailsStepLabel}</span>
+            <span class="booking-step-label">{detailsStepLabel}</span>
-        </button>
+          </button>
-        <span class="booking-step-divider" aria-hidden="true"></span>
+          <span class="booking-step-divider" aria-hidden="true"></span>
-        <button
+          <button
-          type="button"
+            type="button"
-          class:active={step === 2}
+            class:active={step === 2}
-          class="booking-step"
+            class="booking-step"
-          on:click={goToOwnerStep}
+            on:click={goToOwnerStep}
-        >
+          >
-          <span class="booking-step-number">2</span>
+            <span class="booking-step-number">2</span>
-          <span class="booking-step-label">{ownerStepLabel}</span>
+            <span class="booking-step-label">{ownerStepLabel}</span>
-        </button>
+          </button>
-      </div>
+        </div>
+      {/if}
     </div>
 
     <form
@@ -503,15 +518,53 @@
         />
       </div>
 
+      <div class:booking-form-shell={isCardStepper}>
+        {#if isCardStepper}
+          <div class="booking-social-proof" aria-label="Goodwalk dog families">
+            <div class="booking-avatar-group" aria-hidden="true">
+              {#each bookingAvatarDogs as dog}
+                <span class="booking-avatar-bubble">
+                  <img src={dog.image} alt="" loading="lazy" />
+                </span>
+              {/each}
+            </div>
+            <p>Join other happy Goodwalk dog owners across Auckland.</p>
+          </div>
+
+          <div class="booking-form-shell-top">
+            <div class="booking-stepper" aria-label="Booking form steps">
+              <button
+                type="button"
+                class:active={step === 1}
+                class="booking-step"
+                on:click={() => setStep(1, step !== 1)}
+              >
+                <span class="booking-step-number">1</span>
+                <span class="booking-step-label">{detailsStepLabel}</span>
+              </button>
+              <span class="booking-step-divider" aria-hidden="true"></span>
+              <button
+                type="button"
+                class:active={step === 2}
+                class="booking-step"
+                on:click={goToOwnerStep}
+              >
+                <span class="booking-step-number">2</span>
+                <span class="booking-step-label">{ownerStepLabel}</span>
+              </button>
+            </div>
+          </div>
+        {/if}
+
       {#if step === 1}
         <input type="hidden" name="enquiryType" value={enquiryType} />
         <div class="booking-panel">
-          {#if detailsStepIntro}
+          {#if detailsStepIntro && !isCardStepper}
             <div class="booking-panel-banner">{detailsStepIntro}</div>
           {/if}
 
           <div
-            class:booking-card-grid-with-banner={Boolean(detailsStepIntro)}
+            class:booking-card-grid-with-banner={Boolean(detailsStepIntro) && !isCardStepper}
             class="booking-card-grid booking-card-grid-dog"
           >
             {#if allowGeneralEnquiry && !isGeneralEnquiry}
@@ -684,12 +737,12 @@
         <input type="hidden" name="message" value={message} />
 
         <div class="booking-panel">
-          {#if ownerIntro}
+          {#if ownerIntro && !isCardStepper}
             <div class="booking-panel-banner">{ownerIntro}</div>
           {/if}
 
           <div
-            class:booking-card-grid-with-banner={Boolean(ownerIntro)}
+            class:booking-card-grid-with-banner={Boolean(ownerIntro) && !isCardStepper}
             class="booking-card-grid booking-card-grid-owner"
           >
             <div class="booking-field-card booking-field-card-group booking-field-card-full">
@@ -791,6 +844,8 @@
           </button>
         </div>
       {/if}
+
+      </div>
     </form>
   </div>
 </section>
@@ -820,4 +875,522 @@
     opacity: 0;
     pointer-events: none;
   }
+
+  .booking-shell--card-stepper {
+    background:
+      linear-gradient(180deg, rgba(255, 255, 255, 0.7), rgba(248, 247, 242, 0.9));
+  }
+
+  .booking-shell--card-stepper :global(.form-inner) {
+    max-width: 1040px;
+  }
+
+  .booking-shell--card-stepper .booking-header {
+    max-width: 840px;
+    margin: 0 auto 34px;
+  }
+
+  .booking-shell--card-stepper .booking-eyebrow {
+    padding: 7px 14px;
+    background: rgba(33, 48, 33, 0.05);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.05);
+    text-transform: none;
+    letter-spacing: 0.04em;
+  }
+
+  .booking-shell--card-stepper .booking-title {
+    margin-bottom: 20px;
+    font-size: clamp(38px, 5vw, 58px);
+    line-height: 1.02;
+  }
+
+  .booking-shell--card-stepper .booking-intro {
+    max-width: 42rem;
+    margin: 0 auto;
+  }
+
+  .booking-shell--card-stepper .booking-form-shell {
+    max-width: 900px;
+    margin: 0 auto;
+    padding: 0 24px 28px;
+    border-radius: 30px;
+    background: rgba(255, 255, 255, 0.94);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.06),
+      0 22px 52px rgba(17, 20, 24, 0.08);
+  }
+
+  .booking-shell--card-stepper .booking-social-proof {
+    display: flex;
+    align-items: center;
+    justify-content: center;
+    gap: 16px;
+    margin: 0 -24px;
+    padding: 16px 24px;
+    border-radius: 30px 30px 0 0;
+    background:
+      linear-gradient(180deg, rgba(33, 48, 33, 0.06), rgba(33, 48, 33, 0.035));
+    box-shadow: inset 0 -1px 0 rgba(17, 20, 24, 0.08);
+  }
+
+  .booking-shell--card-stepper .booking-form-shell-top {
+    padding: 22px 0;
+    border-bottom: 1px solid rgba(17, 20, 24, 0.08);
+  }
+
+  .booking-shell--card-stepper .booking-social-proof p {
+    margin: 0;
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 17px;
+    font-weight: 600;
+    line-height: 1.3;
+    text-wrap: balance;
+    text-align: center;
+  }
+
+  .booking-shell--card-stepper .booking-avatar-group {
+    display: flex;
+    align-items: center;
+    flex: none;
+    padding-left: 14px;
+  }
+
+  .booking-shell--card-stepper .booking-avatar-bubble {
+    display: inline-flex;
+    width: 50px;
+    height: 50px;
+    margin-left: -14px;
+    overflow: hidden;
+    border: 3px solid rgba(255, 255, 255, 0.96);
+    border-radius: 50%;
+    background: rgba(255, 255, 255, 0.16);
+    box-shadow: 0 8px 18px rgba(17, 20, 24, 0.08);
+  }
+
+  .booking-shell--card-stepper .booking-avatar-bubble img {
+    width: 100%;
+    height: 100%;
+    object-fit: cover;
+  }
+
+  .booking-shell--card-stepper .booking-stepper {
+    gap: 20px;
+    margin-top: 24px;
+    padding: 0;
+    background: transparent;
+    box-shadow: none;
+  }
+
+  .booking-shell--card-stepper .booking-step {
+    min-height: 50px;
+    padding: 10px 16px;
+    border-radius: 999px;
+  }
+
+  .booking-shell--card-stepper .booking-step.active {
+    background: rgba(33, 48, 33, 0.06);
+  }
+
+  .booking-shell--card-stepper .booking-step-number {
+    width: 42px;
+    height: 42px;
+    border: none;
+    border-radius: 13px;
+    background: var(--gw-green);
+    color: var(--yellow);
+    font-size: 18px;
+  }
+
+  .booking-shell--card-stepper .booking-step.active .booking-step-number {
+    background: linear-gradient(135deg, var(--gw-green), var(--green-mid));
+    border: none;
+  }
+
+  .booking-shell--card-stepper .booking-step-divider {
+    width: 48px;
+    height: 1px;
+    background: rgba(17, 20, 24, 0.12);
+  }
+
+  .booking-shell--card-stepper .booking-panel {
+    max-width: none;
+    margin: 24px 0 0;
+    padding: 0;
+    background: transparent;
+    box-shadow: none;
+  }
+
+  .booking-shell--card-stepper .booking-panel-banner {
+    margin-bottom: 18px;
+    padding: 0;
+    border: none;
+    border-radius: 0;
+    background: transparent;
+    box-shadow: none;
+    color: #4f555c;
+    font-size: 16px;
+    line-height: 1.65;
+  }
+
+  .booking-shell--card-stepper .booking-card-grid {
+    gap: 14px;
+  }
+
+  .booking-shell--card-stepper .booking-card-grid-with-banner .booking-field-card {
+    border-radius: 26px;
+  }
+
+  .booking-shell--card-stepper .booking-field-card {
+    border-radius: 0;
+    background: transparent;
+    box-shadow: none;
+    padding: 0;
+  }
+
+  .booking-shell--card-stepper .booking-field-card-group {
+    padding: 0;
+  }
+
+  .booking-shell--card-stepper .booking-inline-switch {
+    justify-content: flex-start;
+    padding: 0 4px;
+    margin-bottom: 0;
+    color: #5d636a;
+    background: transparent;
+    box-shadow: none;
+  }
+
+  .booking-shell--card-stepper .booking-field-card label,
+  .booking-shell--card-stepper .booking-service-label {
+    color: #171b20;
+    font-size: 15px;
+    font-weight: 600;
+    letter-spacing: 0;
+    text-transform: none;
+  }
+
+  .booking-shell--card-stepper .booking-field-card input,
+  .booking-shell--card-stepper .booking-field-card textarea {
+    border: 1px solid rgba(17, 20, 24, 0.1);
+    background: #fff;
+    box-shadow: none;
+  }
+
+  .booking-shell--card-stepper .booking-field-card input:hover,
+  .booking-shell--card-stepper .booking-field-card textarea:hover {
+    border-color: rgba(17, 20, 24, 0.18);
+    background: #fff;
+    box-shadow: none;
+  }
+
+  .booking-shell--card-stepper .booking-field-card input:focus,
+  .booking-shell--card-stepper .booking-field-card textarea:focus {
+    border-color: rgba(33, 48, 33, 0.45);
+    background: #fff;
+    box-shadow: 0 0 0 4px rgba(255, 209, 0, 0.12);
+  }
+
+  .booking-shell--card-stepper .booking-selected-service-chip,
+  .booking-shell--card-stepper .booking-check-option {
+    background: transparent;
+  }
+
+  .booking-shell--card-stepper .booking-actions {
+    max-width: none;
+    margin-left: 0;
+    margin-right: 0;
+  }
+
+  .booking-shell--card-stepper .booking-actions-next,
+  .booking-shell--card-stepper .booking-actions-final {
+    margin-top: 18px;
+  }
+
+  .booking-shell--card-stepper .booking-next-note {
+    color: #687076;
+  }
+
+  .booking-shell--card-stepper .booking-submit-button,
+  .booking-shell--card-stepper .booking-next-button {
+    box-shadow:
+      inset 0 -2px 0 rgba(0, 0, 0, 0.08),
+      0 12px 24px rgba(17, 20, 24, 0.1);
+  }
+
+  .booking-shell--minimal-premium {
+    background:
+      linear-gradient(180deg, rgba(255, 255, 255, 0.78), rgba(248, 247, 242, 0.72));
+  }
+
+  .booking-shell--minimal-premium :global(.form-inner) {
+    max-width: 980px;
+  }
+
+  .booking-shell--minimal-premium .booking-header {
+    max-width: 760px;
+    margin: 0 auto 34px;
+  }
+
+  .booking-shell--minimal-premium .booking-eyebrow {
+    background: rgba(33, 48, 33, 0.06);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.05);
+    color: var(--gw-green);
+  }
+
+  .booking-shell--minimal-premium .booking-title {
+    margin-bottom: 18px;
+    color: #11171b;
+  }
+
+  .booking-shell--minimal-premium .booking-intro {
+    max-width: 38rem;
+    margin: 0 auto;
+    color: #59606d;
+    font-size: 16px;
+    line-height: 1.65;
+  }
+
+  .booking-shell--minimal-premium .booking-trust-row {
+    justify-content: center;
+    gap: 10px;
+    margin-top: 20px;
+  }
+
+  .booking-shell--minimal-premium .booking-trust-chip {
+    background: rgba(33, 48, 33, 0.05);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.05);
+    color: var(--gw-green);
+  }
+
+  .booking-shell--minimal-premium .booking-stepper {
+    justify-content: center;
+    margin-top: 24px;
+  }
+
+  .booking-shell--minimal-premium .booking-step {
+    background: rgba(255, 255, 255, 0.86);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.06),
+      0 8px 18px rgba(17, 20, 24, 0.05);
+  }
+
+  .booking-shell--minimal-premium .booking-step.active {
+    background: rgba(33, 48, 33, 0.08);
+  }
+
+  .booking-shell--minimal-premium .booking-panel {
+    max-width: 860px;
+    margin: 0 auto;
+    padding: 30px;
+    border-radius: 32px;
+    background: rgba(251, 251, 251, 0.92);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.05),
+      0 22px 52px rgba(17, 20, 24, 0.08);
+  }
+
+  .booking-shell--minimal-premium .booking-panel-banner {
+    margin-bottom: 22px;
+    padding: 0;
+    border-radius: 0;
+    background: transparent;
+    box-shadow: none;
+    color: #59606d;
+    font-size: 15px;
+    line-height: 1.65;
+  }
+
+  .booking-shell--minimal-premium .booking-card-grid {
+    gap: 18px;
+  }
+
+  .booking-shell--minimal-premium .booking-field-card,
+  .booking-shell--minimal-premium .booking-inline-switch {
+    border-radius: 24px;
+    background: linear-gradient(180deg, rgba(251, 251, 251, 0.98), rgba(247, 248, 246, 1));
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.05),
+      0 12px 26px rgba(17, 20, 24, 0.05);
+  }
+
+  .booking-shell--minimal-premium .booking-field-card {
+    padding: 24px;
+  }
+
+  .booking-shell--minimal-premium .booking-field-card-group {
+    padding: 24px;
+  }
+
+  .booking-shell--minimal-premium .booking-inline-switch {
+    padding: 16px 18px;
+  }
+
+  .booking-shell--minimal-premium .booking-field-card label,
+  .booking-shell--minimal-premium .booking-service-label {
+    color: #171b20;
+  }
+
+  .booking-shell--minimal-premium .booking-field-card input,
+  .booking-shell--minimal-premium .booking-field-card textarea {
+    border: none;
+    background: rgba(255, 255, 255, 0.96);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.08),
+      0 1px 0 rgba(255, 255, 255, 0.3);
+  }
+
+  .booking-shell--minimal-premium .booking-field-card input:hover,
+  .booking-shell--minimal-premium .booking-field-card textarea:hover {
+    border: none;
+    background: #fff;
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.12),
+      0 4px 12px rgba(17, 20, 24, 0.04);
+  }
+
+  .booking-shell--minimal-premium .booking-field-card input:focus,
+  .booking-shell--minimal-premium .booking-field-card textarea:focus {
+    border: none;
+    background: #fff;
+    box-shadow:
+      inset 0 0 0 2px rgba(255, 209, 0, 0.6),
+      0 0 0 4px rgba(255, 209, 0, 0.14);
+  }
+
+  .booking-shell--minimal-premium .booking-selected-service-chip,
+  .booking-shell--minimal-premium .booking-check-option {
+    background: rgba(255, 255, 255, 0.9);
+  }
+
+  .booking-shell--minimal-premium .booking-actions {
+    max-width: 860px;
+    margin-left: auto;
+    margin-right: auto;
+  }
+
+  .booking-shell--minimal-premium .booking-actions-next {
+    margin-top: 18px;
+  }
+
+  .booking-shell--minimal-premium .booking-actions-final {
+    margin-top: 18px;
+  }
+
+  .booking-shell--minimal-premium .booking-next-note {
+    color: #687076;
+  }
+
+  .booking-shell--minimal-premium .booking-submit-button,
+  .booking-shell--minimal-premium .booking-next-button {
+    box-shadow:
+      inset 0 -2px 0 rgba(0, 0, 0, 0.08),
+      0 12px 24px rgba(17, 20, 24, 0.1);
+  }
+
+  @media (max-width: 768px) {
+    .booking-shell--card-stepper .booking-header {
+      margin-bottom: 26px;
+    }
+
+    .booking-shell--card-stepper .booking-title {
+      margin-bottom: 18px;
+      font-size: 34px;
+    }
+
+    .booking-shell--card-stepper .booking-form-shell {
+      padding: 0 18px 22px;
+      border-radius: 24px;
+    }
+
+    .booking-shell--card-stepper .booking-social-proof {
+      align-items: center;
+      flex-direction: column;
+      gap: 10px;
+      margin: 0 -18px;
+      padding: 14px 18px;
+      border-radius: 24px 24px 0 0;
+    }
+
+    .booking-shell--card-stepper .booking-form-shell-top {
+      padding: 18px 0;
+    }
+
+    .booking-shell--card-stepper .booking-social-proof p {
+      font-size: 16px;
+    }
+
+    .booking-shell--card-stepper .booking-stepper {
+      gap: 10px;
+      padding: 0;
+    }
+
+    .booking-shell--card-stepper .booking-step {
+      min-width: 0;
+      flex: 1 1 0;
+      justify-content: center;
+      gap: 8px;
+      padding: 10px;
+    }
+
+    .booking-shell--card-stepper .booking-step-number {
+      width: 38px;
+      height: 38px;
+      font-size: 15px;
+    }
+
+    .booking-shell--card-stepper .booking-step-label {
+      font-size: 13px;
+    }
+
+    .booking-shell--card-stepper .booking-step-divider {
+      display: none;
+    }
+
+    .booking-shell--card-stepper .booking-panel {
+      margin-top: 20px;
+    }
+
+    .booking-shell--card-stepper .booking-panel-banner {
+      font-size: 15px;
+    }
+
+    .booking-shell--card-stepper .booking-field-card,
+    .booking-shell--card-stepper .booking-field-card-group {
+      padding: 0;
+      border-radius: 0;
+    }
+
+    .booking-shell--card-stepper .booking-inline-switch {
+      border-radius: 20px;
+    }
+
+    .booking-shell--minimal-premium .booking-header {
+      margin-bottom: 26px;
+    }
+
+    .booking-shell--minimal-premium .booking-intro {
+      font-size: 15px;
+      line-height: 1.58;
+    }
+
+    .booking-shell--minimal-premium .booking-stepper {
+      gap: 8px;
+    }
+
+    .booking-shell--minimal-premium .booking-panel {
+      padding: 18px;
+      border-radius: 24px;
+    }
+
+    .booking-shell--minimal-premium .booking-field-card,
+    .booking-shell--minimal-premium .booking-field-card-group {
+      padding: 20px;
+      border-radius: 22px;
+    }
+
+    .booking-shell--minimal-premium .booking-inline-switch {
+      border-radius: 20px;
+    }
+  }
 </style>

src/lib/components/Footer.svelte

@@ -46,16 +46,22 @@
         decoding="async"
       />
       <p>{footer.brandText}</p>
-      <div class="social-links">
+      <div class="footer-social-cluster">
-        <a href={socialLinks[0].href} target="_blank" rel="noopener" aria-label="Instagram">
+        <div class="footer-social-invite" aria-hidden="true">
-          <Icon name="fab fa-instagram" />
+          <span>Join the fun</span>
-        </a>
+          <Icon name="fas fa-arrow-turn-down" className="footer-social-invite-arrow" />
-        <a href={socialLinks[1].href} target="_blank" rel="noopener" aria-label="Facebook">
+        </div>
-          <Icon name="fab fa-facebook-f" />
+        <div class="social-links">
-        </a>
+          <a href={socialLinks[0].href} target="_blank" rel="noopener" aria-label="Instagram">
-        <a href={socialLinks[2].href} target="_blank" rel="noopener" aria-label="Google">
+            <Icon name="fab fa-instagram" />
-          <Icon name="fab fa-google" />
+          </a>
-        </a>
+          <a href={socialLinks[1].href} target="_blank" rel="noopener" aria-label="Facebook">
+            <Icon name="fab fa-facebook-f" />
+          </a>
+          <a href={socialLinks[2].href} target="_blank" rel="noopener" aria-label="Google">
+            <Icon name="fab fa-google" />
+          </a>
+        </div>
       </div>
 
       {#if footer.email || footer.phone}

src/lib/components/PricingPage.svelte

@@ -14,14 +14,12 @@
 
   let showMeetGreetPrompt = false;
   let dismissMeetGreetPrompt = false;
-  let bookingInView = false;
   let promptShown = false;
   let canShowDesktopPrompt = false;
   const desktopPromptMediaQuery = '(min-width: 769px)';
-  const scrollDepthThreshold = 0.65;
 
   function revealMeetGreetPrompt() {
-    if (dismissMeetGreetPrompt || bookingInView || promptShown || !canShowDesktopPrompt) {
+    if (dismissMeetGreetPrompt || promptShown || !canShowDesktopPrompt) {
       return;
     }
 
@@ -39,7 +37,7 @@
     dismissMeetGreetPrompt = true;
   }
 
-  $: if ((!canShowDesktopPrompt || bookingInView) && showMeetGreetPrompt) {
+  $: if (!canShowDesktopPrompt && showMeetGreetPrompt) {
     showMeetGreetPrompt = false;
   }
 
@@ -51,42 +49,27 @@
       canShowDesktopPrompt = event.matches;
     };
 
+    const firstPricingSection = document.querySelector<HTMLElement>('.pricing-section');
+
     const handleScroll = () => {
-      if (promptShown || dismissMeetGreetPrompt || bookingInView || !canShowDesktopPrompt) {
+      if (promptShown || dismissMeetGreetPrompt || !canShowDesktopPrompt || !firstPricingSection) {
         return;
       }
 
-      const scrollableHeight = document.documentElement.scrollHeight - window.innerHeight;
+      const firstSectionBottom = firstPricingSection.getBoundingClientRect().bottom;
-      if (scrollableHeight <= 0) return;
+      if (firstSectionBottom <= 0) {
-
-      const scrollPercent = window.scrollY / scrollableHeight;
-      if (scrollPercent >= scrollDepthThreshold) {
         revealMeetGreetPrompt();
       }
     };
 
     window.addEventListener('scroll', handleScroll, { passive: true });
 
-    const bookingSection = document.getElementById('newlead');
-    const bookingObserver = bookingSection
-      ? new IntersectionObserver(
-          ([entry]) => {
-            bookingInView = entry.isIntersecting;
-          },
-          { threshold: 0.2 }
-        )
-      : null;
-
-    if (bookingObserver && bookingSection) {
-      bookingObserver.observe(bookingSection);
-    }
-
     desktopPromptQuery.addEventListener('change', handleDesktopPromptViewportChange);
+    handleScroll();
 
     return () => {
       window.removeEventListener('scroll', handleScroll);
       desktopPromptQuery.removeEventListener('change', handleDesktopPromptViewportChange);
-      bookingObserver?.disconnect();
     };
   });
 </script>
@@ -174,7 +157,7 @@
     testimonials={content.testimonials}
     seedKey="/our-pricing"
   />
-  <BookingSection booking={pageContent.booking} />
+  <BookingSection booking={pageContent.booking} variant="card-stepper" />
 
   {#if showMeetGreetPrompt}
     <aside class="meet-greet-prompt" aria-label="Free meet and greet reminder">
@@ -183,16 +166,36 @@
       </button>
 
       <div class="meet-greet-copy">
-        <span class="meet-greet-kicker">
+        <div class="meet-greet-top">
-          <Icon name="fas fa-comment-dots" />
+          <span class="meet-greet-kicker">
-          Free Meet & Greet
+            <Icon name="fas fa-comment-dots" />
-        </span>
+            Free Meet & Greet
+          </span>
+
+          <div class="meet-greet-profile" aria-label="Aless from Goodwalk">
+            <img
+              class="meet-greet-avatar"
+              src="/images/founder-image-aless-goodwalk.jpg"
+              alt="Aless from Goodwalk"
+              width="52"
+              height="52"
+            />
+            <div class="meet-greet-profile-copy">
+              <strong>Talk it through with Aless</strong>
+              <span>Founder, Goodwalk</span>
+            </div>
+          </div>
+        </div>
+
         <p>
-          Not sure which option fits best? We can talk it through together and make sure your dog ends up happy.
+          Not sure which option fits best? Aless can help you choose the right walk or visit for your dog, routine, and temperament.
         </p>
       </div>
 
-      <a class="meet-greet-cta" href="#newlead" on:click={handleMeetGreetCta}>Book a Meet &amp; Greet</a>
+      <a class="meet-greet-cta" href="#newlead" on:click={handleMeetGreetCta}>
+        <span>Book a Meet &amp; Greet</span>
+        <Icon name="fas fa-arrow-right" />
+      </a>
     </aside>
   {/if}
 </main>
@@ -276,8 +279,8 @@
     height: 56px;
     margin-bottom: 16px;
     border-radius: 16px;
-    background: var(--gw-green);
+    background: linear-gradient(135deg, var(--gw-green), var(--green-mid));
-    color: #fff;
+    color: var(--yellow);
     font-size: 22px;
   }
 
@@ -304,6 +307,8 @@
 
   .pricing-plan-grid-three {
     grid-template-columns: repeat(3, minmax(0, 1fr));
+    max-width: calc(((var(--max-w) - (var(--space-container-x) * 2) - (22px * 3)) / 4 * 3) + (22px * 2));
+    margin-inline: auto;
   }
 
   .pricing-section-mobile-cta,
@@ -317,23 +322,30 @@
     bottom: 24px;
     z-index: 30;
     display: flex;
-    align-items: flex-end;
+    flex-direction: column;
     gap: 18px;
-    width: min(420px, calc(100vw - 32px));
+    width: min(430px, calc(100vw - 32px));
-    padding: 18px 18px 18px 20px;
+    padding: 20px;
-    border-radius: 28px;
+    border-radius: 30px;
     background:
-      linear-gradient(135deg, rgba(255, 255, 255, 0.98), rgba(247, 243, 232, 0.98));
+      radial-gradient(circle at top right, rgba(255, 209, 0, 0.12), rgba(255, 209, 0, 0) 34%),
+      linear-gradient(180deg, rgba(251, 251, 251, 0.98), rgba(247, 248, 246, 0.98));
     box-shadow:
-      0 20px 40px rgba(17, 20, 24, 0.16),
+      0 20px 40px rgba(17, 20, 24, 0.14),
-      0 0 0 1px rgba(17, 20, 24, 0.06);
+      inset 0 0 0 1px rgba(17, 20, 24, 0.06);
     animation: meet-greet-rise 0.28s cubic-bezier(0.22, 1, 0.36, 1);
     backdrop-filter: blur(10px);
   }
 
   .meet-greet-copy {
     min-width: 0;
-    flex: 1;
+  }
+
+  .meet-greet-top {
+    display: flex;
+    align-items: flex-start;
+    justify-content: space-between;
+    gap: 14px;
   }
 
   .meet-greet-kicker {
@@ -355,22 +367,69 @@
     font-size: 12px;
   }
 
+  .meet-greet-profile {
+    display: flex;
+    align-items: center;
+    gap: 10px;
+    min-width: 0;
+    padding: 8px 10px 8px 8px;
+    border-radius: 18px;
+    background: rgba(33, 48, 33, 0.05);
+    box-shadow: inset 0 0 0 1px rgba(33, 48, 33, 0.07);
+  }
+
+  .meet-greet-avatar {
+    width: 52px;
+    height: 52px;
+    border-radius: 16px;
+    object-fit: cover;
+    object-position: center top;
+    flex: 0 0 auto;
+    box-shadow:
+      0 8px 20px rgba(17, 20, 24, 0.12),
+      inset 0 0 0 1px rgba(255, 255, 255, 0.18);
+  }
+
+  .meet-greet-profile-copy {
+    display: flex;
+    flex-direction: column;
+    min-width: 0;
+  }
+
+  .meet-greet-profile-copy strong {
+    color: #16181d;
+    font-family: var(--font-head);
+    font-size: 12px;
+    font-weight: 700;
+    line-height: 1.3;
+  }
+
+  .meet-greet-profile-copy span {
+    color: #59606d;
+    font-size: 12px;
+    line-height: 1.35;
+  }
+
   .meet-greet-copy p {
-    margin: 0;
+    margin: 14px 0 0;
     color: #2f3134;
     font-size: 15px;
     line-height: 1.55;
   }
 
   .meet-greet-cta {
-    flex-shrink: 0;
+    display: inline-flex;
-    align-self: center;
+    align-items: center;
-    padding: 12px 18px;
+    justify-content: center;
+    gap: 10px;
+    width: 100%;
+    padding: 14px 18px;
     border-radius: 999px;
-    background: var(--yellow);
+    background: linear-gradient(135deg, #ffd54a, var(--yellow-soft));
     color: #111;
     font-family: var(--font-head);
     font-size: 14px;
+    font-weight: 700;
     text-decoration: none;
     box-shadow: inset 0 -2px 0 rgba(0, 0, 0, 0.08);
     transition:
@@ -401,7 +460,7 @@
   @media (hover: hover) {
     .meet-greet-cta:hover {
       transform: translateY(-2px);
-      background: #ffd100;
+      background: linear-gradient(135deg, #ffdc66, #f4c94f);
       box-shadow:
         inset 0 -2px 0 rgba(0, 0, 0, 0.08),
         0 12px 24px rgba(17, 20, 24, 0.12);
@@ -434,6 +493,7 @@
     .pricing-plan-grid,
     .pricing-plan-grid-three {
       grid-template-columns: repeat(2, minmax(0, 1fr));
+      max-width: none;
     }
   }
 
@@ -470,6 +530,7 @@
     .pricing-plan-grid-three {
       grid-template-columns: 1fr;
       gap: 18px;
+      max-width: none;
     }
 
     .pricing-section-mobile-cta {
@@ -518,13 +579,17 @@
       left: 16px;
       bottom: 16px;
       width: auto;
-      flex-direction: column;
-      align-items: stretch;
       gap: 14px;
       padding: 18px 18px 16px;
       border-radius: 28px;
     }
 
+    .meet-greet-top {
+      flex-direction: column;
+      align-items: stretch;
+      gap: 12px;
+    }
+
     .meet-greet-copy p {
       font-size: 14px;
       line-height: 1.5;
@@ -532,7 +597,7 @@
     }
 
     .meet-greet-cta {
-      align-self: flex-start;
+      width: 100%;
     }
   }
 </style>

src/lib/components/PricingPlanCard.svelte

@@ -1,4 +1,6 @@
 <script lang="ts">
+  import Icon from '$lib/components/Icon.svelte';
+
   export let plan: {
     title: string;
     price: string;
@@ -18,16 +20,39 @@
   style="--mobile-order:{plan.mobileOrder};"
 >
   {#if plan.isPopular}
-    <span class="plan-card__ribbon">Popular</span>
+    <span class="plan-card__ribbon">
+      <Icon name="fas fa-star" className="plan-card__ribbon-icon" />
+      Popular
+    </span>
   {/if}
-  <h3>{plan.title}</h3>
+  <div class="plan-card__header">
-  <div class="plan-card__price">{plan.price}</div>
+    <div class="plan-card__eyebrow">
-  <p class="plan-card__period">{plan.period}</p>
+      <span class="plan-card__eyebrow-badge">
-  <ul class="plan-card__features">
+        <Icon name={variant === 'pricing' ? 'fas fa-paw' : 'fas fa-leaf'} className="plan-card__eyebrow-icon" />
-    {#each plan.features as feature}
+      </span>
-      <li>{feature}</li>
+      <span>{plan.isPopular ? 'Goodwalk favourite' : variant === 'pricing' ? 'Flexible routine' : 'Tailored support'}</span>
-    {/each}
+    </div>
-  </ul>
+    <h3>{plan.title}</h3>
+    <div class="plan-card__price">{plan.price}</div>
+    <p class="plan-card__period">{plan.period}</p>
+  </div>
+  <div class="plan-card__body">
+    <p class="plan-card__feature-label">
+      <Icon name="fas fa-circle-check" className="plan-card__feature-label-icon" />
+      What's included
+    </p>
+    <ul class="plan-card__features">
+      {#each plan.features as feature}
+        <li>
+          <Icon
+            name={variant === 'pricing' ? 'fas fa-check' : 'fas fa-paw'}
+            className="plan-card__feature-icon"
+          />
+          <span>{feature}</span>
+        </li>
+      {/each}
+    </ul>
+  </div>
   <a class="btn btn-yellow plan-card__cta" href="#newlead">Book a Meet &amp; Greet</a>
 </article>
 
@@ -38,22 +63,37 @@
     display: flex;
     flex-direction: column;
     border-radius: 28px;
-    padding: 30px 26px;
+    border: 1.5px solid rgba(17, 20, 24, 0.09);
+    padding: 38px 26px 30px;
+    overflow: visible;
     transition:
       transform 0.18s cubic-bezier(0.22, 1, 0.36, 1),
       box-shadow 0.22s ease,
-      border-color 0.22s ease;
+      border-color 0.22s ease,
+      filter 0.22s ease;
+  }
+
+  .plan-card::before {
+    content: '';
+    position: absolute;
+    inset: 0 0 auto;
+    height: 88px;
+    background: linear-gradient(180deg, rgba(255, 255, 255, 0.5), rgba(255, 255, 255, 0));
+    pointer-events: none;
   }
 
   .plan-card--popular {
     border: 2px solid var(--yellow);
+    box-shadow:
+      inset 0 0 0 1px rgba(242, 191, 47, 0.45),
+      0 14px 34px rgba(17, 20, 24, 0.06);
   }
 
   /* ── Service variant ── */
   .plan-card--service {
     align-items: stretch;
     height: 100%;
-    background: linear-gradient(180deg, rgba(255, 255, 255, 0.96) 0%, rgba(247, 248, 246, 0.98) 100%);
+    background: linear-gradient(180deg, rgba(251, 251, 251, 0.98) 0%, rgba(247, 248, 246, 1) 100%);
     box-shadow:
       inset 0 0 0 1px rgba(17, 20, 24, 0.045),
       0 8px 40px rgba(0, 0, 0, 0.06);
@@ -63,25 +103,80 @@
   .plan-card--pricing {
     align-items: center;
     text-align: center;
-    background: #fff;
+    background: linear-gradient(180deg, rgba(251, 251, 251, 0.98) 0%, rgba(247, 248, 246, 1) 100%);
-    box-shadow: 0 14px 34px rgba(17, 20, 24, 0.05);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.045),
+      0 14px 34px rgba(17, 20, 24, 0.05);
+  }
+
+  .plan-card--pricing.plan-card--popular {
+    background:
+      radial-gradient(circle at top, rgba(255, 209, 0, 0.12), rgba(255, 209, 0, 0) 40%),
+      linear-gradient(180deg, rgba(251, 251, 251, 0.98) 0%, rgba(247, 248, 246, 1) 100%);
+  }
+
+  .plan-card__header,
+  .plan-card__body {
+    position: relative;
+    z-index: 1;
+    width: 100%;
   }
 
   /* ── Ribbon ── */
   .plan-card__ribbon {
+    display: inline-flex;
+    align-items: center;
+    gap: 6px;
     position: absolute;
     top: 0;
     left: 50%;
-    transform: translate(-50%, -50%);
+    transform: translate(-50%, -40%);
     padding: 6px 12px;
     border-radius: 999px;
-    background: var(--yellow);
+    background: linear-gradient(135deg, var(--gw-green), var(--green-mid));
-    color: #000;
+    color: #fff;
     font-family: var(--font-head);
     font-size: 11px;
     font-weight: 700;
     letter-spacing: 0.04em;
     text-transform: uppercase;
+    box-shadow: 0 10px 20px rgba(17, 20, 24, 0.08);
+    white-space: nowrap;
+  }
+
+  :global(.plan-card__ribbon-icon) {
+    color: var(--yellow);
+    font-size: 10px;
+  }
+
+  .plan-card__eyebrow {
+    display: inline-flex;
+    align-items: center;
+    gap: 10px;
+    margin-bottom: 18px;
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  .plan-card__eyebrow-badge {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 34px;
+    height: 34px;
+    border-radius: 12px;
+    background: linear-gradient(135deg, var(--gw-green), var(--green-mid));
+    color: #fff;
+    box-shadow: 0 10px 22px rgba(33, 48, 33, 0.14);
+  }
+
+  :global(.plan-card__eyebrow-icon) {
+    color: var(--yellow);
+    font-size: 14px;
   }
 
   /* ── Heading ── */
@@ -90,7 +185,7 @@
     font-family: var(--font-head);
     font-size: 22px;
     line-height: 1.2;
-    color: #000;
+    color: #16181d;
   }
 
   /* ── Price ── */
@@ -110,7 +205,7 @@
     font-size: 52px;
     line-height: 0.95;
     letter-spacing: -0.05em;
-    color: #000;
+    color: #16181d;
   }
 
   /* ── Period ── */
@@ -131,9 +226,33 @@
     letter-spacing: 0.08em;
   }
 
+  .plan-card__body {
+    margin-top: 24px;
+    padding-top: 18px;
+    border-top: 1px solid rgba(17, 20, 24, 0.07);
+  }
+
+  .plan-card__feature-label {
+    display: inline-flex;
+    align-items: center;
+    gap: 8px;
+    margin: 0 0 14px;
+    color: #59606d;
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  :global(.plan-card__feature-label-icon) {
+    color: var(--gw-green);
+    font-size: 12px;
+  }
+
   /* ── Features ── */
   .plan-card__features {
-    margin: 24px 0 0;
+    margin: 0;
     padding: 0;
     list-style: none;
   }
@@ -144,8 +263,9 @@
 
   /* Service: bullet style */
   .plan-card--service .plan-card__features li {
-    position: relative;
+    display: grid;
-    padding-left: 24px;
+    grid-template-columns: 18px minmax(0, 1fr);
+    gap: 10px;
     color: #34363a;
     font-size: 15px;
     line-height: 1.5;
@@ -155,14 +275,10 @@
     margin-top: 12px;
   }
 
-  .plan-card--service .plan-card__features li::before {
+  :global(.plan-card--service .plan-card__feature-icon) {
-    content: '•';
+    margin-top: 3px;
-    position: absolute;
+    color: var(--yellow-soft);
-    left: 6px;
+    font-size: 12px;
-    top: 0;
-    color: var(--yellow);
-    font-size: 20px;
-    line-height: 1;
   }
 
   /* Pricing: divider style */
@@ -171,11 +287,26 @@
   }
 
   .plan-card--pricing .plan-card__features li {
+    display: grid;
+    grid-template-columns: 18px minmax(0, 1fr);
+    gap: 10px;
     padding: 15px 0;
     border-top: 1px solid rgba(17, 20, 24, 0.08);
     color: #34363a;
     font-size: 16px;
     line-height: 1.5;
+    text-align: left;
+  }
+
+  .plan-card--pricing .plan-card__features li:first-child {
+    padding-top: 0;
+    border-top: none;
+  }
+
+  :global(.plan-card--pricing .plan-card__feature-icon) {
+    margin-top: 3px;
+    color: var(--gw-green);
+    font-size: 12px;
   }
 
   /* ── CTA ── */
@@ -190,6 +321,7 @@
   @media (hover: hover) {
     .plan-card--service:hover {
       transform: translateY(-2px);
+      border-color: rgba(17, 20, 24, 0.14);
       box-shadow:
         inset 0 0 0 1px rgba(17, 20, 24, 0.055),
         0 10px 40px rgba(0, 0, 0, 0.08);
@@ -197,8 +329,16 @@
     }
 
     .plan-card--pricing:hover {
-      transform: translateY(-6px) scale(1.012);
+      transform: translateY(-2px);
-      box-shadow: 0 22px 44px rgba(17, 20, 24, 0.1);
+      border-color: rgba(17, 20, 24, 0.14);
+      box-shadow:
+        inset 0 0 0 1px rgba(17, 20, 24, 0.06),
+        0 18px 38px rgba(17, 20, 24, 0.08);
+      filter: brightness(1.012);
+    }
+
+    .plan-card--popular:hover {
+      border-color: var(--yellow);
     }
   }
 
@@ -210,7 +350,14 @@
   @media (max-width: 768px) {
     .plan-card {
       order: var(--mobile-order, 0);
-      padding: 28px 22px;
+      width: min(100%, 420px);
+      margin-inline: auto;
+      padding: 36px 22px 28px;
+    }
+
+    .plan-card__body {
+      margin-top: 22px;
+      padding-top: 16px;
     }
 
     .plan-card--pricing .plan-card__price {

src/lib/components/ServiceLandingPage.svelte

@@ -358,7 +358,7 @@
     testimonials={content.testimonials}
     seedKey={currentPath}
   />
-  <BookingSection booking={pageContent.booking} />
+  <BookingSection booking={pageContent.booking} variant="card-stepper" />
 </main>
 
 <style>

src/lib/components/TestimonialsPage.svelte

@@ -260,7 +260,7 @@
     </div>
   </section>
 
-  <BookingSection booking={content.booking} />
+  <BookingSection booking={content.booking} variant="card-stepper" />
 </main>
 
 <style>

src/lib/components/TestimonialsSection.svelte

@@ -201,13 +201,6 @@
         </button>
 
         <div bind:this={stageEl} class="testimonial-stage" on:scroll={handleStageScroll}>
-          <div class="testimonial-woof" aria-hidden="true">
-            <span class="testimonial-woof-text">WOOF</span>
-            <span class="testimonial-ray testimonial-ray-1"></span>
-            <span class="testimonial-ray testimonial-ray-2"></span>
-            <span class="testimonial-ray testimonial-ray-3"></span>
-          </div>
-
           {#each slides as testimonial, index}
             <article class:testimonial-slide-active={index === activeIndex} class="testimonial-slide">
               <div class="testimonial-photo-wrap">
@@ -619,54 +612,6 @@
     display: none;
   }
 
-  .testimonial-woof {
-    position: absolute;
-    top: 40px;
-    right: 60px;
-    z-index: 2;
-    color: #2e3031;
-    transform: rotate(-6deg);
-    transform-origin: center center;
-  }
-
-  .testimonial-woof-text {
-    display: inline-block;
-    font-family: 'Fredoka', 'Fredoka One', var(--font-head), sans-serif;
-    font-size: 32px;
-    line-height: 1;
-    letter-spacing: 0.02em;
-  }
-
-  .testimonial-ray {
-    position: absolute;
-    border-radius: 999px;
-    background: #ffd100;
-  }
-
-  .testimonial-ray-1 {
-    top: -12px;
-    right: -48px;
-    width: 32px;
-    height: 11px;
-    transform: rotate(-35deg);
-  }
-
-  .testimonial-ray-2 {
-    top: 6px;
-    right: -60px;
-    width: 46px;
-    height: 13px;
-    transform: rotate(-35deg);
-  }
-
-  .testimonial-ray-3 {
-    top: 24px;
-    right: -50px;
-    width: 36px;
-    height: 11px;
-    transform: rotate(-35deg);
-  }
-
   .testimonial-arrow {
     position: absolute;
     top: 50%;
@@ -715,9 +660,6 @@
       font-size: 17px;
     }
 
-    .testimonial-woof {
-      right: 40px;
-    }
   }
 
   @media (max-width: 767px) {
@@ -825,39 +767,6 @@
       font-size: 20px;
     }
 
-    .testimonial-woof {
-      top: 16px;
-      right: 18px;
-    }
-
-    .testimonial-woof-text {
-      font-size: 22px;
-    }
-
-    .testimonial-ray {
-      right: -28px;
-      width: 9px;
-    }
-
-    .testimonial-ray-1 {
-      top: -7px;
-      height: 34px;
-    }
-
-    .testimonial-ray-2 {
-      top: 10px;
-      right: -38px;
-      width: 34px;
-      height: 9px;
-    }
-
-    .testimonial-ray-3 {
-      top: 35px;
-      right: -28px;
-      width: 27px;
-      height: 8px;
-    }
-
     .testimonial-arrow-left,
     .testimonial-arrow-right {
       display: none;

src/lib/components/contact-form-variants/VariantApplicationFields.svelte

@@ -0,0 +1,694 @@
+<script lang="ts">
+  export let idPrefix: string;
+  export let lead = '';
+  export let submitLabel = 'Book a free Meet & Greet';
+  export let tone: 'default' | 'conversational' | 'minimal' = 'default';
+  export let layout: 'stacked' | 'carded' = 'stacked';
+  export let eyebrow = 'Free Meet & Greet';
+  export let title = 'Tell us about your dog';
+  export let subtitle =
+    'A guided first step so we can recommend the right walk, visit, or calmer starting point.';
+
+  let submitted = false;
+  let step = 1;
+  let ownerStepUnlocked = false;
+
+  function handleSubmit() {
+    if (step === 1) {
+      ownerStepUnlocked = true;
+      step = 2;
+      return;
+    }
+
+    submitted = true;
+  }
+
+  function goToStep(nextStep: number) {
+    if (nextStep === 2 && !ownerStepUnlocked) {
+      return;
+    }
+
+    step = nextStep;
+  }
+</script>
+
+<form
+  class={`vf-form vf-form--${tone} vf-form--${layout}`}
+  on:submit|preventDefault={handleSubmit}
+  novalidate
+>
+  <div class="vf-header">
+    <span class="vf-eyebrow">{eyebrow}</span>
+    <h3 class="vf-title">{title}</h3>
+    <p class="vf-subtitle">{subtitle}</p>
+
+    <div class="vf-stepper" aria-label="Application steps">
+      <button
+        type="button"
+        class:active={step === 1}
+        class="vf-step"
+        on:click={() => goToStep(1)}
+      >
+        <span class="vf-step-number">1</span>
+        <span class="vf-step-label">Dog details</span>
+      </button>
+      <span class="vf-step-divider" aria-hidden="true"></span>
+      <button
+        type="button"
+        class:active={step === 2}
+        class="vf-step"
+        disabled={!ownerStepUnlocked}
+        aria-disabled={!ownerStepUnlocked}
+        on:click={() => goToStep(2)}
+      >
+        <span class="vf-step-number">2</span>
+        <span class="vf-step-label">Owner details</span>
+      </button>
+    </div>
+  </div>
+
+  {#if lead}
+    <p class="vf-lead">{lead}</p>
+  {/if}
+
+  {#if step === 1}
+    <section class="vf-group" aria-labelledby={`${idPrefix}-dog-group`}>
+      <div class="vf-group-head">
+        <p class="vf-kicker" id={`${idPrefix}-dog-group`}>Dog details</p>
+        <p class="vf-group-copy">
+          A few calm details first so we can judge fit, pace, and the right kind of outing.
+        </p>
+      </div>
+
+      <div class="vf-grid vf-grid--two">
+        <label class="vf-field">
+          <span class="vf-label">Dog name</span>
+          <input id={`${idPrefix}-dog-name`} name="dogName" type="text" placeholder="Maya" />
+        </label>
+
+        <label class="vf-field">
+          <span class="vf-label">Suburb / location</span>
+          <input
+            id={`${idPrefix}-location`}
+            name="location"
+            type="text"
+            placeholder="Mt Eden, Grey Lynn, Ponsonby…"
+          />
+        </label>
+      </div>
+
+      <fieldset class="vf-choice-group">
+        <legend class="vf-label">What feels closest right now?</legend>
+        <p class="vf-helper">
+          Not sure is completely fine. We can sort that out at the Meet &amp; Greet.
+        </p>
+        <div class="vf-choices">
+          <label class="vf-choice">
+            <input type="radio" name={`${idPrefix}-service-fit`} value="tiny-gang" />
+            <span>Tiny Gang Pack Walks</span>
+          </label>
+          <label class="vf-choice">
+            <input type="radio" name={`${idPrefix}-service-fit`} value="one-to-one" />
+            <span>1:1 Walks</span>
+          </label>
+          <label class="vf-choice">
+            <input type="radio" name={`${idPrefix}-service-fit`} value="puppy-visits" />
+            <span>Puppy Visits</span>
+          </label>
+          <label class="vf-choice">
+            <input type="radio" name={`${idPrefix}-service-fit`} value="not-sure" checked />
+            <span>Not sure yet</span>
+          </label>
+        </div>
+      </fieldset>
+
+      <label class="vf-field vf-field--full">
+        <span class="vf-label">About your dog</span>
+        <textarea
+          id={`${idPrefix}-about-dog`}
+          name="aboutDog"
+          rows="5"
+          placeholder="Tell us about age, size, confidence, leash manners, how they feel around other dogs, and anything that helps us make the right recommendation."
+        ></textarea>
+      </label>
+
+      <div class="vf-note-row" aria-label="Helpful notes">
+        <article class="vf-note">
+          <span class="vf-note-title">Nervous dogs</span>
+          <p>
+            If your dog is shy, easily overwhelmed, or still building confidence, mention it here.
+            That often points us toward a calmer first step.
+          </p>
+        </article>
+        <article class="vf-note">
+          <span class="vf-note-title">Tiny Gang suitability</span>
+          <p>
+            Our small-group walks work best for dogs who enjoy the right company, gentle
+            structure, and a routine they can settle into.
+          </p>
+        </article>
+      </div>
+    </section>
+  {/if}
+
+  {#if step === 2}
+    <section class="vf-group" aria-labelledby={`${idPrefix}-owner-group`}>
+      <div class="vf-group-head">
+        <p class="vf-kicker" id={`${idPrefix}-owner-group`}>Owner details</p>
+        <p class="vf-group-copy">
+          So Aless can reply properly and arrange a free Meet &amp; Greet without back-and-forth.
+        </p>
+      </div>
+
+      <div class="vf-grid vf-grid--three">
+        <label class="vf-field">
+          <span class="vf-label">Owner name</span>
+          <input id={`${idPrefix}-owner-name`} name="ownerName" type="text" placeholder="Your full name" />
+        </label>
+
+        <label class="vf-field">
+          <span class="vf-label">Email</span>
+          <input id={`${idPrefix}-email`} name="email" type="email" placeholder="you@example.com" />
+        </label>
+
+        <label class="vf-field">
+          <span class="vf-label">Phone</span>
+          <input id={`${idPrefix}-phone`} name="phone" type="tel" placeholder="021 123 4567" />
+        </label>
+      </div>
+
+      <article class="vf-owner-note">
+        <span class="vf-note-title">What happens next</span>
+        <p>
+          We’ll reply personally, talk through fit, and arrange the free Meet &amp; Greet if it
+          feels like the right next step.
+        </p>
+      </article>
+    </section>
+  {/if}
+
+  <div class="vf-footer">
+    <p class="vf-reassurance">
+      Free Meet &amp; Greet. No pressure. Just the right starting point for your dog.
+    </p>
+    <div class="vf-actions">
+      {#if step === 2}
+        <button type="button" class="vf-secondary" on:click={() => goToStep(1)}>Back</button>
+      {/if}
+      <button type="submit" class="vf-submit">
+        {step === 1 ? 'Next: owner details' : submitLabel}
+      </button>
+    </div>
+  </div>
+
+  {#if submitted}
+    <p class="vf-success" role="status">
+      Demo only: this variant would hand the enquiry to Aless and prompt a free Meet &amp; Greet.
+    </p>
+  {/if}
+</form>
+
+<style>
+  .vf-form {
+    display: grid;
+    gap: 24px;
+  }
+
+  .vf-form--carded {
+    gap: 18px;
+  }
+
+  .vf-header {
+    display: grid;
+    gap: 12px;
+  }
+
+  .vf-eyebrow {
+    display: inline-flex;
+    align-items: center;
+    width: fit-content;
+    min-height: 30px;
+    padding: 0 12px;
+    border-radius: 999px;
+    background: rgba(33, 48, 33, 0.07);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.05);
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  .vf-title {
+    margin: 0;
+    color: #11171b;
+    font-family: var(--font-head);
+    font-size: clamp(26px, 3vw, 34px);
+    line-height: 1.06;
+    letter-spacing: -0.04em;
+  }
+
+  .vf-subtitle {
+    margin: 0;
+    color: #59606d;
+    font-size: 15px;
+    line-height: 1.6;
+  }
+
+  .vf-stepper {
+    display: flex;
+    align-items: center;
+    gap: 10px;
+    margin-top: 4px;
+  }
+
+  .vf-step {
+    display: inline-flex;
+    align-items: center;
+    gap: 10px;
+    min-height: 44px;
+    padding: 0 14px 0 10px;
+    border: none;
+    border-radius: 999px;
+    background: rgba(255, 255, 255, 0.84);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.06);
+    color: #50555c;
+    cursor: pointer;
+    transition:
+      background 0.18s ease,
+      color 0.18s ease,
+      transform 0.18s cubic-bezier(0.22, 1, 0.36, 1);
+  }
+
+  .vf-step.active {
+    background: rgba(33, 48, 33, 0.08);
+    color: #11171b;
+  }
+
+  .vf-step:disabled {
+    cursor: default;
+    opacity: 0.55;
+  }
+
+  .vf-step-number {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 28px;
+    height: 28px;
+    border-radius: 10px;
+    background: var(--gw-green);
+    color: var(--yellow);
+    font-family: var(--font-head);
+    font-size: 12px;
+    font-weight: 700;
+  }
+
+  .vf-step-label {
+    font-family: var(--font-head);
+    font-size: 12px;
+    font-weight: 700;
+    line-height: 1.2;
+  }
+
+  .vf-step-divider {
+    width: 26px;
+    height: 1px;
+    background: rgba(17, 20, 24, 0.1);
+  }
+
+  .vf-lead {
+    margin: 0;
+    color: #4c5056;
+    font-size: 15px;
+    line-height: 1.65;
+  }
+
+  .vf-group {
+    display: grid;
+    gap: 18px;
+  }
+
+  .vf-form--carded .vf-group {
+    padding: 22px;
+    border-radius: 24px;
+    background: linear-gradient(180deg, rgba(251, 251, 251, 0.98) 0%, rgba(247, 248, 246, 1) 100%);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.06),
+      0 12px 28px rgba(17, 20, 24, 0.06);
+  }
+
+  .vf-group-head {
+    display: grid;
+    gap: 6px;
+  }
+
+  .vf-kicker {
+    margin: 0;
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  .vf-group-copy {
+    margin: 0;
+    color: #59606d;
+    font-size: 14px;
+    line-height: 1.55;
+  }
+
+  .vf-grid {
+    display: grid;
+    gap: 14px;
+  }
+
+  .vf-grid--two {
+    grid-template-columns: repeat(2, minmax(0, 1fr));
+  }
+
+  .vf-grid--three {
+    grid-template-columns: repeat(3, minmax(0, 1fr));
+  }
+
+  .vf-field {
+    display: grid;
+    gap: 8px;
+  }
+
+  .vf-field--full {
+    width: 100%;
+  }
+
+  .vf-label,
+  .vf-choice-group legend {
+    color: #16181d;
+    font-size: 14px;
+    font-weight: 700;
+    line-height: 1.35;
+  }
+
+  .vf-field input,
+  .vf-field textarea {
+    width: 100%;
+    border: none;
+    border-radius: 18px;
+    background: rgba(255, 255, 255, 0.96);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.08),
+      0 1px 0 rgba(255, 255, 255, 0.3);
+    color: #1f2421;
+    padding: 15px 16px;
+    font-size: 15px;
+    line-height: 1.45;
+    outline: none;
+    transition:
+      box-shadow 0.18s ease,
+      transform 0.18s cubic-bezier(0.22, 1, 0.36, 1),
+      background 0.18s ease;
+  }
+
+  .vf-field textarea {
+    resize: vertical;
+    min-height: 132px;
+  }
+
+  .vf-field input:focus-visible,
+  .vf-field textarea:focus-visible,
+  .vf-choice input:focus-visible + span,
+  .vf-step:focus-visible,
+  .vf-secondary:focus-visible {
+    box-shadow:
+      inset 0 0 0 2px rgba(255, 209, 0, 0.7),
+      0 0 0 4px rgba(255, 209, 0, 0.14);
+    background: #fff;
+    outline: none;
+  }
+
+  .vf-choice-group {
+    display: grid;
+    gap: 10px;
+    min-width: 0;
+    margin: 0;
+    padding: 0;
+    border: none;
+  }
+
+  .vf-helper {
+    margin: 0;
+    color: #687076;
+    font-size: 13px;
+    line-height: 1.5;
+  }
+
+  .vf-choices {
+    display: flex;
+    flex-wrap: wrap;
+    gap: 10px;
+  }
+
+  .vf-choice {
+    position: relative;
+  }
+
+  .vf-choice input {
+    position: absolute;
+    opacity: 0;
+    pointer-events: none;
+  }
+
+  .vf-choice span {
+    display: inline-flex;
+    align-items: center;
+    min-height: 42px;
+    padding: 0 14px;
+    border-radius: 999px;
+    background: rgba(255, 255, 255, 0.9);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.08);
+    color: #2f3134;
+    font-size: 13px;
+    font-weight: 600;
+    line-height: 1.2;
+    transition:
+      box-shadow 0.18s ease,
+      background 0.18s ease,
+      color 0.18s ease,
+      transform 0.18s cubic-bezier(0.22, 1, 0.36, 1);
+  }
+
+  .vf-choice input:checked + span {
+    background: rgba(255, 209, 0, 0.18);
+    box-shadow: inset 0 0 0 1px rgba(255, 209, 0, 0.34);
+    color: #16181d;
+  }
+
+  .vf-note-row {
+    display: grid;
+    grid-template-columns: repeat(2, minmax(0, 1fr));
+    gap: 12px;
+  }
+
+  .vf-note,
+  .vf-owner-note {
+    padding: 16px 16px 15px;
+    border-radius: 20px;
+  }
+
+  .vf-note {
+    background: rgba(33, 48, 33, 0.05);
+    box-shadow: inset 0 0 0 1px rgba(33, 48, 33, 0.06);
+  }
+
+  .vf-owner-note {
+    background: rgba(255, 209, 0, 0.12);
+    box-shadow: inset 0 0 0 1px rgba(255, 209, 0, 0.16);
+  }
+
+  .vf-note-title {
+    display: block;
+    margin-bottom: 6px;
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  .vf-note p,
+  .vf-owner-note p {
+    margin: 0;
+    color: #4c5056;
+    font-size: 13px;
+    line-height: 1.55;
+  }
+
+  .vf-footer {
+    display: grid;
+    gap: 14px;
+  }
+
+  .vf-actions {
+    display: flex;
+    align-items: center;
+    gap: 12px;
+  }
+
+  .vf-reassurance {
+    margin: 0;
+    color: #59606d;
+    font-size: 13px;
+    line-height: 1.5;
+  }
+
+  .vf-secondary {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    min-height: 52px;
+    padding: 0 18px;
+    border: none;
+    border-radius: 999px;
+    background: rgba(33, 48, 33, 0.07);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.06);
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 14px;
+    font-weight: 700;
+    line-height: 1.2;
+    cursor: pointer;
+  }
+
+  .vf-submit {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    min-height: 52px;
+    width: fit-content;
+    padding: 0 22px;
+    border: none;
+    border-radius: 999px;
+    background: linear-gradient(135deg, #ffd54a, var(--yellow-soft));
+    box-shadow:
+      inset 0 -2px 0 rgba(0, 0, 0, 0.08),
+      0 12px 24px rgba(17, 20, 24, 0.1);
+    color: #111;
+    font-family: var(--font-head);
+    font-size: 14px;
+    font-weight: 700;
+    line-height: 1.2;
+    cursor: pointer;
+    transition:
+      transform 0.18s cubic-bezier(0.22, 1, 0.36, 1),
+      box-shadow 0.18s ease,
+      filter 0.18s ease;
+  }
+
+  .vf-submit:focus-visible {
+    outline: 3px solid rgba(255, 209, 0, 0.28);
+    outline-offset: 3px;
+  }
+
+  .vf-success {
+    margin: 0;
+    padding: 14px 16px;
+    border-radius: 18px;
+    background: rgba(33, 48, 33, 0.07);
+    box-shadow: inset 0 0 0 1px rgba(33, 48, 33, 0.08);
+    color: var(--gw-green);
+    font-size: 14px;
+    line-height: 1.55;
+  }
+
+  .vf-form--conversational .vf-label,
+  .vf-form--conversational .vf-choice-group legend {
+    font-family: var(--font-head);
+    font-size: 16px;
+    letter-spacing: -0.02em;
+  }
+
+  .vf-form--conversational .vf-field input,
+  .vf-form--conversational .vf-field textarea {
+    border-radius: 22px;
+    padding: 17px 18px;
+    font-size: 16px;
+  }
+
+  .vf-form--minimal .vf-group-copy,
+  .vf-form--minimal .vf-helper,
+  .vf-form--minimal .vf-reassurance,
+  .vf-form--minimal .vf-subtitle {
+    color: #6b7077;
+  }
+
+  .vf-form--minimal .vf-field input,
+  .vf-form--minimal .vf-field textarea,
+  .vf-form--minimal .vf-choice span {
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.06);
+  }
+
+  @media (hover: hover) {
+    .vf-step:hover,
+    .vf-secondary:hover,
+    .vf-choice:hover span,
+    .vf-submit:hover {
+      transform: translateY(-1px);
+    }
+
+    .vf-submit:hover {
+      box-shadow:
+        inset 0 -2px 0 rgba(0, 0, 0, 0.08),
+        0 16px 28px rgba(17, 20, 24, 0.12);
+      filter: brightness(1.02);
+    }
+  }
+
+  @media (max-width: 768px) {
+    .vf-grid--two,
+    .vf-grid--three,
+    .vf-note-row {
+      grid-template-columns: 1fr;
+    }
+
+    .vf-stepper {
+      align-items: stretch;
+      gap: 8px;
+    }
+
+    .vf-step {
+      flex: 1 1 0;
+      min-width: 0;
+    }
+
+    .vf-step-divider {
+      display: none;
+    }
+
+    .vf-form {
+      gap: 20px;
+    }
+
+    .vf-form--carded .vf-group {
+      padding: 18px;
+      border-radius: 22px;
+    }
+
+    .vf-field input,
+    .vf-field textarea {
+      font-size: 16px;
+    }
+
+    .vf-actions {
+      flex-direction: column-reverse;
+      align-items: stretch;
+    }
+
+    .vf-secondary,
+    .vf-submit {
+      width: 100%;
+    }
+  }
+</style>

src/lib/styles/responsive.css

@@ -673,6 +673,19 @@
     max-width: none;
   }
 
+  .footer-social-cluster {
+    gap: 8px;
+  }
+
+  .footer-social-invite {
+    font-size: 11px;
+    padding-left: 2px;
+  }
+
+  :global(.footer-social-invite-arrow) {
+    font-size: 13px;
+  }
+
   .footer-col-label {
     margin-bottom: 12px;
   }

src/lib/styles/sections.css

@@ -545,6 +545,33 @@ footer {
   max-width: 30ch;
 }
 
+.footer-social-cluster {
+  display: inline-flex;
+  flex-direction: column;
+  align-items: flex-start;
+  gap: 10px;
+}
+
+.footer-social-invite {
+  display: inline-flex;
+  align-items: center;
+  gap: 8px;
+  padding-left: 4px;
+  color: rgba(255, 255, 255, 0.82);
+  font-family: var(--font-head);
+  font-size: 12px;
+  font-weight: 700;
+  letter-spacing: 0.02em;
+  line-height: 1.2;
+}
+
+:global(.footer-social-invite-arrow) {
+  font-size: 14px;
+  color: var(--yellow);
+  transform: rotate(24deg);
+  transition: transform 0.18s cubic-bezier(0.22, 1, 0.36, 1);
+}
+
 .social-links a {
   width: 44px;
   height: 44px;
@@ -567,6 +594,12 @@ footer {
   transform: translateY(-1px);
 }
 
+@media (hover: hover) {
+  .footer-social-cluster:hover :global(.footer-social-invite-arrow) {
+    transform: rotate(34deg) translateX(1px) translateY(1px);
+  }
+}
+
 .footer-col-label {
   margin: 0 0 14px;
   font-family: var(--font-head);

src/routes/+page.svelte

@@ -138,7 +138,7 @@
   <TestimonialsSection testimonials={content.testimonials} seedKey="/" />
   <FounderStorySection founderStory={content.founderStory} />
   <InfoSection info={content.info} />
-  <BookingSection booking={content.booking} />
+  <BookingSection booking={content.booking} variant="card-stepper" />
   <InstagramSection instagram={content.instagram} />
   <Footer footer={content.footer} />
 {/if}

src/routes/variants-contact-form/+page.svelte

@@ -0,0 +1,922 @@
+<script lang="ts">
+  import { onMount } from 'svelte';
+  import Icon from '$lib/components/Icon.svelte';
+  import PageHeader from '$lib/components/PageHeader.svelte';
+  import VariantApplicationFields from '$lib/components/contact-form-variants/VariantApplicationFields.svelte';
+
+  type VariantTab = {
+    id: string;
+    index: string;
+    label: string;
+    kicker: string;
+  };
+
+  const variantTabs: VariantTab[] = [
+    { id: 'variant-1', index: '01', label: 'Improved current', kicker: 'Familiar, lighter, clearer' },
+    { id: 'variant-2', index: '02', label: 'Split hero + form', kicker: 'Story on the left, action on the right' },
+    { id: 'variant-3', index: '03', label: 'Card stepper', kicker: 'Application flow with stronger rhythm' },
+    { id: 'variant-4', index: '04', label: 'Conversational', kicker: 'More guided, more human' },
+    { id: 'variant-5', index: '05', label: 'Trust-first', kicker: 'Reassurance before friction' },
+    { id: 'variant-6', index: '06', label: 'Ultra-minimal', kicker: 'Quiet luxury version' }
+  ];
+
+  let activeVariant = variantTabs[0].id;
+
+  onMount(() => {
+    const sections = Array.from(document.querySelectorAll<HTMLElement>('.variant-showcase'));
+
+    const observer = new IntersectionObserver(
+      (entries) => {
+        const visible = entries
+          .filter((entry) => entry.isIntersecting)
+          .sort((a, b) => b.intersectionRatio - a.intersectionRatio)[0];
+
+        if (visible?.target?.id) {
+          activeVariant = visible.target.id;
+        }
+      },
+      {
+        rootMargin: '-18% 0px -45% 0px',
+        threshold: [0.2, 0.35, 0.55]
+      }
+    );
+
+    sections.forEach((section) => observer.observe(section));
+
+    return () => observer.disconnect();
+  });
+</script>
+
+<svelte:head>
+  <title>Contact Form Variants | Goodwalk</title>
+  <meta
+    name="description"
+    content="Six conversion-focused Goodwalk contact form variants for internal review before updating the live Meet and Greet flow."
+  />
+</svelte:head>
+
+<main class="variants-page">
+  <PageHeader
+    variant="green"
+    eyebrow="Internal review page"
+    title="Contact Form Variants"
+    subtitle="Six conversion-focused ways to frame the same Goodwalk application flow, all on one page, without touching the live contact route."
+  >
+    <div class="variants-hero-chips">
+      <span class="variants-hero-chip">
+        <Icon name="fas fa-paw" />
+        Premium, calm, small-dog focused
+      </span>
+      <span class="variants-hero-chip">
+        <Icon name="fas fa-heart" />
+        Free Meet &amp; Greet CTA in every version
+      </span>
+      <span class="variants-hero-chip">
+        <Icon name="fas fa-mobile-screen-button" />
+        Mobile-first comparison
+      </span>
+    </div>
+  </PageHeader>
+
+  <div class="variants-switcher-wrap">
+    <nav class="variants-switcher" aria-label="Contact form variants">
+      {#each variantTabs as tab}
+        <a
+          href={`#${tab.id}`}
+          class:active={activeVariant === tab.id}
+          class="variants-switcher-tab"
+          aria-current={activeVariant === tab.id ? 'page' : undefined}
+          title={tab.kicker}
+        >
+          <span class="variants-switcher-index">{tab.index}</span>
+          <span class="variants-switcher-label">{tab.label}</span>
+        </a>
+      {/each}
+    </nav>
+  </div>
+
+  <section id="variant-1" class="variant-showcase">
+    <div class="page-inner">
+      <div class="variant-intro">
+        <div>
+          <span class="variant-kicker">01. Improved current</span>
+          <h2>Keep the friendly Goodwalk feel, but lighten the weight and improve the rhythm.</h2>
+        </div>
+        <p>
+          This is the safest replacement direction. It still feels recognisably Goodwalk, but the hierarchy is clearer,
+          the trust cues breathe more, and the form reads more like an application than an enquiry box.
+        </p>
+      </div>
+
+      <article class="variant-surface variant-surface--current">
+        <div class="variant-surface-head">
+          <div class="variant-proof-row" aria-label="Application highlights">
+            <span class="variant-proof-pill">
+              <Icon name="fas fa-comment-dots" />
+              Reply within 24 hours
+            </span>
+            <span class="variant-proof-pill">
+              <Icon name="fas fa-heart" />
+              Nervous dogs welcome
+            </span>
+            <span class="variant-proof-pill">
+              <Icon name="fas fa-handshake" />
+              Free Meet &amp; Greet first
+            </span>
+          </div>
+        </div>
+
+        <VariantApplicationFields
+          idPrefix="variant-one"
+          layout="carded"
+          eyebrow="Current direction, modernised"
+          title="Book your free Meet & Greet"
+          subtitle="A friendlier two-step application with calmer spacing, lighter surfaces, and a clearer handoff."
+          lead="Start with the dog, then the owner. Enough detail for a thoughtful recommendation, without making the first step feel heavy."
+          submitLabel="Request a free Meet & Greet"
+        />
+      </article>
+    </div>
+  </section>
+
+  <section id="variant-2" class="variant-showcase variant-showcase--warm">
+    <div class="page-inner">
+      <div class="variant-intro">
+        <div>
+          <span class="variant-kicker">02. Split hero + form</span>
+          <h2>Put the emotional reassurance and brand story beside the action.</h2>
+        </div>
+        <p>
+          Better when the primary objection is trust. The left panel does the calming and framing; the right panel asks
+          for details once the page already feels safe.
+        </p>
+      </div>
+
+      <div class="variant-split-layout">
+        <article class="variant-split-story">
+          <div class="variant-split-photo">
+            <img src="/images/founder-image-aless-goodwalk.jpg" alt="Aless from Goodwalk" />
+          </div>
+          <div class="variant-split-copy">
+            <span class="variant-story-kicker">Book with confidence</span>
+            <h3>Your dog starts with a real person, not a platform.</h3>
+            <p>
+              Every enquiry goes to Aless. If your dog would thrive in Tiny Gang, we will say so. If they need more space,
+              time, or a calmer first step, we will say that too.
+            </p>
+            <ul class="variant-story-list">
+              <li>Small-dog aware matching, not one-size-fits-all scheduling</li>
+              <li>Free Meet &amp; Greet before anything starts</li>
+              <li>Strong fit for tiny dogs, nervous dogs, and routine-focused owners</li>
+            </ul>
+          </div>
+        </article>
+
+        <article class="variant-surface variant-surface--split">
+          <VariantApplicationFields
+            idPrefix="variant-two"
+            eyebrow="Meet Aless first"
+            title="Tell us about your dog"
+            subtitle="The trust-building version: softer emotional framing, then a simple two-step application."
+            lead="Tell us who your dog is, how they tend to feel around other dogs, and what kind of support you want from the week."
+            submitLabel="Book a free Meet & Greet"
+          />
+        </article>
+      </div>
+    </div>
+  </section>
+
+  <section id="variant-3" class="variant-showcase">
+    <div class="page-inner">
+      <div class="variant-intro">
+        <div>
+          <span class="variant-kicker">03. Card-based stepper</span>
+          <h2>Make the guided application structure feel deliberate and premium.</h2>
+        </div>
+        <p>
+          This version leans into progression and sequencing. Strong if you want the form to feel curated and higher-value
+          rather than like a standard contact action.
+        </p>
+      </div>
+
+      <div class="variant-stepper">
+        <div class="variant-step-cards" aria-label="Application steps">
+          <article class="variant-step-card variant-step-card--active">
+            <span class="variant-step-number">1</span>
+            <strong>Dog fit</strong>
+            <p>Temperament, location, and Tiny Gang suitability.</p>
+          </article>
+          <article class="variant-step-card">
+            <span class="variant-step-number">2</span>
+            <strong>Owner details</strong>
+            <p>Just enough to reply and arrange the Meet &amp; Greet.</p>
+          </article>
+          <article class="variant-step-card">
+            <span class="variant-step-number">3</span>
+            <strong>Warm follow-up</strong>
+            <p>Personal reply from Aless within 24 hours.</p>
+          </article>
+        </div>
+
+        <article class="variant-surface variant-surface--stepper">
+          <VariantApplicationFields
+            idPrefix="variant-three"
+            layout="carded"
+            eyebrow="Structured application"
+            title="Apply for the right Goodwalk fit"
+            subtitle="A more premium, card-led two-step flow for owners who like process and clarity."
+            lead="A more structured application flow for owners who want clarity, process, and a sense that their dog will be matched thoughtfully."
+            submitLabel="Start the Meet & Greet process"
+          />
+        </article>
+      </div>
+    </div>
+  </section>
+
+  <section id="variant-4" class="variant-showcase variant-showcase--green">
+    <div class="page-inner">
+      <div class="variant-intro variant-intro--light">
+        <div>
+          <span class="variant-kicker">04. Conversational form</span>
+          <h2>Sound more like Goodwalk speaking directly to the owner.</h2>
+        </div>
+        <p>
+          This version is the warmest. Strongest if conversion improves when the interaction feels personal and guided,
+          especially for worried owners and first-time dog-walking clients.
+        </p>
+      </div>
+
+      <div class="variant-conversation-shell">
+        <article class="variant-conversation-note">
+          <span class="variant-conversation-pill">A calmer first step</span>
+          <p>
+            We are not looking for perfect answers here. Just enough context to understand your dog properly and point you
+            toward the right walk, visit, or Meet &amp; Greet conversation.
+          </p>
+        </article>
+
+        <article class="variant-surface variant-surface--conversation">
+          <VariantApplicationFields
+            idPrefix="variant-four"
+            tone="conversational"
+            eyebrow="A calmer conversation"
+            title="Let’s start with your dog"
+            subtitle="This one feels the most personal: Goodwalk voice first, application structure underneath."
+            lead="Tell us about your dog as if you were introducing them to us in person."
+            submitLabel="Talk it through with Aless"
+          />
+        </article>
+      </div>
+    </div>
+  </section>
+
+  <section id="variant-5" class="variant-showcase">
+    <div class="page-inner">
+      <div class="variant-intro">
+        <div>
+          <span class="variant-kicker">05. Trust-first form</span>
+          <h2>Lead with reassurance before asking for any effort.</h2>
+        </div>
+        <p>
+          Best when the core conversion barrier is “Can I trust you with my dog?” rather than “Do I understand the service?”
+          The form still matters, but the trust panel leads the page.
+        </p>
+      </div>
+
+      <div class="variant-trust-layout">
+        <aside class="variant-trust-panel" aria-label="Why Goodwalk feels safe">
+          <div class="variant-trust-panel-top">
+            <span class="variant-story-kicker">Why this feels easier</span>
+            <h3>Owners do not have to guess what kind of care their dog will get.</h3>
+          </div>
+
+          <div class="variant-trust-points">
+            <article class="variant-trust-point">
+              <Icon name="fas fa-user-check" />
+              <div>
+                <strong>Personal reply from Aless</strong>
+                <p>Not a team inbox, not an anonymous handoff.</p>
+              </div>
+            </article>
+            <article class="variant-trust-point">
+              <Icon name="fas fa-dog" />
+              <div>
+                <strong>Tiny-dog aware recommendations</strong>
+                <p>Especially important if your dog is small, sensitive, or easily overwhelmed.</p>
+              </div>
+            </article>
+            <article class="variant-trust-point">
+              <Icon name="fas fa-comments" />
+              <div>
+                <strong>Meet first, decide second</strong>
+                <p>The free Meet &amp; Greet keeps the first step low-pressure and genuinely helpful.</p>
+              </div>
+            </article>
+          </div>
+
+          <blockquote class="variant-trust-quote">
+            “You know exactly who is caring for your dog. Your dog knows who is at the door.”
+          </blockquote>
+        </aside>
+
+        <article class="variant-surface variant-surface--trust">
+          <VariantApplicationFields
+            idPrefix="variant-five"
+            layout="carded"
+            eyebrow="Trust-first application"
+            title="Start with a safe first step"
+            subtitle="Lead with reassurance, then move into a guided two-step Meet and Greet request."
+            lead="Tell us what kind of dog you have, what week-to-week support would help most, and whether Tiny Gang feels like the right fit."
+            submitLabel="Request your free Meet & Greet"
+          />
+        </article>
+      </div>
+    </div>
+  </section>
+
+  <section id="variant-6" class="variant-showcase variant-showcase--minimal">
+    <div class="page-inner">
+      <div class="variant-intro">
+        <div>
+          <span class="variant-kicker">06. Ultra-minimal premium</span>
+          <h2>Cut almost everything back and let spacing, typography, and reassurance do the work.</h2>
+        </div>
+        <p>
+          The quietest option. Strong if the brand is confident enough to convert with restraint rather than explanation.
+          Probably best for a higher-trust audience or repeat referrals.
+        </p>
+      </div>
+
+      <article class="variant-minimal-shell">
+        <div class="variant-minimal-copy">
+          <span class="variant-story-kicker">Free Meet &amp; Greet</span>
+          <h3>Start with the right fit.</h3>
+          <p>
+            Tell us about your dog, your area, and the kind of support you need. We will come back with a calm next step,
+            not a hard sell.
+          </p>
+        </div>
+
+        <div class="variant-minimal-divider" aria-hidden="true"></div>
+
+        <VariantApplicationFields
+          idPrefix="variant-six"
+          tone="minimal"
+          eyebrow="Quiet premium version"
+          title="Book the right first meeting"
+          subtitle="A stripped-back two-step flow where spacing, copy, and confidence do most of the work."
+          lead=""
+          submitLabel="Book the free Meet & Greet"
+        />
+      </article>
+    </div>
+  </section>
+</main>
+
+<style>
+  .variants-page {
+    background: var(--off-white);
+  }
+
+  .variants-hero-chips {
+    display: flex;
+    justify-content: center;
+    flex-wrap: wrap;
+    gap: 10px;
+    margin-top: 28px;
+  }
+
+  .variants-hero-chip {
+    display: inline-flex;
+    align-items: center;
+    gap: 8px;
+    min-height: 38px;
+    padding: 8px 14px;
+    border-radius: 999px;
+    background: rgba(255, 255, 255, 0.1);
+    border: 1px solid rgba(255, 255, 255, 0.14);
+    color: #fff;
+    font-size: 13px;
+    font-weight: 600;
+    line-height: 1.2;
+  }
+
+  .variants-hero-chip :global(.icon) {
+    color: var(--yellow);
+    font-size: 12px;
+  }
+
+  .variants-switcher-wrap {
+    position: sticky;
+    top: 12px;
+    z-index: 25;
+    padding: 14px var(--space-container-x) 0;
+  }
+
+  .variants-switcher {
+    display: flex;
+    gap: 10px;
+    max-width: var(--max-w);
+    margin: 0 auto;
+    padding: 10px;
+    overflow-x: auto;
+    border-radius: 24px;
+    background: rgba(248, 247, 242, 0.9);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.06),
+      0 16px 30px rgba(17, 20, 24, 0.08);
+    backdrop-filter: blur(10px);
+    scrollbar-width: none;
+  }
+
+  .variants-switcher::-webkit-scrollbar {
+    display: none;
+  }
+
+  .variants-switcher-tab {
+    display: inline-flex;
+    align-items: center;
+    gap: 10px;
+    min-height: 44px;
+    padding: 0 14px;
+    border-radius: 999px;
+    color: #50555c;
+    font-family: var(--font-head);
+    font-size: 12px;
+    font-weight: 700;
+    line-height: 1.2;
+    white-space: nowrap;
+    transition:
+      background 0.18s ease,
+      color 0.18s ease,
+      transform 0.18s cubic-bezier(0.22, 1, 0.36, 1);
+  }
+
+  .variants-switcher-tab.active {
+    background: var(--gw-green);
+    color: #fff;
+  }
+
+  .variants-switcher-index {
+    color: var(--yellow-soft);
+    font-size: 10px;
+    letter-spacing: 0.08em;
+  }
+
+  .variant-showcase {
+    scroll-margin-top: 116px;
+    padding: 40px 0 72px;
+  }
+
+  .variant-showcase--warm {
+    background: linear-gradient(180deg, rgba(245, 239, 230, 0.7), rgba(248, 247, 242, 0));
+  }
+
+  .variant-showcase--green {
+    background: linear-gradient(180deg, rgba(33, 48, 33, 0.96), rgba(33, 48, 33, 0.92));
+    color: #fff;
+  }
+
+  .variant-showcase--minimal {
+    background: linear-gradient(180deg, rgba(255, 255, 255, 0.65), rgba(248, 247, 242, 0));
+  }
+
+  .variant-intro {
+    display: grid;
+    grid-template-columns: minmax(0, 1.1fr) minmax(280px, 0.9fr);
+    gap: 22px;
+    align-items: end;
+    margin-bottom: 28px;
+  }
+
+  .variant-intro--light h2,
+  .variant-intro--light p {
+    color: #fff;
+  }
+
+  .variant-kicker {
+    display: inline-block;
+    margin-bottom: 10px;
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  .variant-showcase--green .variant-kicker {
+    color: var(--yellow);
+  }
+
+  .variant-intro h2 {
+    margin: 0;
+    color: #0f1115;
+    font-family: var(--font-head);
+    font-size: clamp(28px, 3.4vw, 44px);
+    line-height: 1.04;
+    letter-spacing: -0.04em;
+    text-wrap: balance;
+  }
+
+  .variant-intro p {
+    margin: 0;
+    color: #50555c;
+    font-size: 16px;
+    line-height: 1.65;
+  }
+
+  .variant-surface,
+  .variant-split-story,
+  .variant-conversation-note,
+  .variant-trust-panel,
+  .variant-minimal-shell {
+    border-radius: 32px;
+    background: linear-gradient(180deg, rgba(251, 251, 251, 0.98), rgba(247, 248, 246, 1));
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.06),
+      0 22px 52px rgba(17, 20, 24, 0.1);
+  }
+
+  .variant-surface {
+    padding: 28px;
+  }
+
+  .variant-proof-row {
+    display: flex;
+    flex-wrap: wrap;
+    gap: 10px;
+    margin-bottom: 20px;
+  }
+
+  .variant-proof-pill {
+    display: inline-flex;
+    align-items: center;
+    gap: 8px;
+    min-height: 38px;
+    padding: 8px 14px;
+    border-radius: 999px;
+    background: rgba(33, 48, 33, 0.06);
+    box-shadow: inset 0 0 0 1px rgba(17, 20, 24, 0.05);
+    color: var(--gw-green);
+    font-size: 13px;
+    font-weight: 600;
+    line-height: 1.2;
+  }
+
+  .variant-proof-pill :global(.icon) {
+    color: var(--yellow-soft);
+    font-size: 12px;
+  }
+
+  .variant-split-layout,
+  .variant-trust-layout {
+    display: grid;
+    grid-template-columns: minmax(300px, 0.95fr) minmax(0, 1.05fr);
+    gap: 22px;
+    align-items: stretch;
+  }
+
+  .variant-split-story {
+    overflow: hidden;
+  }
+
+  .variant-split-photo {
+    aspect-ratio: 4 / 3;
+    background: #e7dcc8;
+  }
+
+  .variant-split-photo img {
+    width: 100%;
+    height: 100%;
+    object-fit: cover;
+    object-position: center top;
+  }
+
+  .variant-split-copy {
+    display: grid;
+    gap: 14px;
+    padding: 24px 24px 26px;
+  }
+
+  .variant-story-kicker {
+    color: var(--gw-green);
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  .variant-split-copy h3,
+  .variant-trust-panel h3,
+  .variant-minimal-copy h3 {
+    margin: 0;
+    color: #10161a;
+    font-family: var(--font-head);
+    font-size: clamp(24px, 2vw, 32px);
+    line-height: 1.08;
+    letter-spacing: -0.03em;
+  }
+
+  .variant-split-copy p,
+  .variant-conversation-note p,
+  .variant-minimal-copy p {
+    margin: 0;
+    color: #4d535a;
+    font-size: 15px;
+    line-height: 1.65;
+  }
+
+  .variant-story-list {
+    display: grid;
+    gap: 10px;
+    margin: 0;
+    padding: 0;
+    list-style: none;
+  }
+
+  .variant-story-list li {
+    position: relative;
+    padding-left: 20px;
+    color: #2f3134;
+    font-size: 14px;
+    line-height: 1.55;
+  }
+
+  .variant-story-list li::before {
+    content: '';
+    position: absolute;
+    left: 0;
+    top: 8px;
+    width: 8px;
+    height: 8px;
+    border-radius: 50%;
+    background: var(--yellow-soft);
+  }
+
+  .variant-stepper {
+    display: grid;
+    gap: 18px;
+  }
+
+  .variant-step-cards {
+    display: grid;
+    grid-template-columns: repeat(3, minmax(0, 1fr));
+    gap: 14px;
+  }
+
+  .variant-step-card {
+    padding: 20px;
+    border-radius: 26px;
+    background: rgba(255, 255, 255, 0.8);
+    box-shadow:
+      inset 0 0 0 1px rgba(17, 20, 24, 0.06),
+      0 12px 26px rgba(17, 20, 24, 0.05);
+  }
+
+  .variant-step-card--active {
+    background: linear-gradient(180deg, rgba(255, 209, 0, 0.18), rgba(255, 255, 255, 0.95));
+  }
+
+  .variant-step-number {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 34px;
+    height: 34px;
+    margin-bottom: 14px;
+    border-radius: 12px;
+    background: var(--gw-green);
+    color: var(--yellow);
+    font-family: var(--font-head);
+    font-size: 14px;
+    font-weight: 700;
+  }
+
+  .variant-step-card strong {
+    display: block;
+    margin-bottom: 6px;
+    color: #10161a;
+    font-family: var(--font-head);
+    font-size: 15px;
+    line-height: 1.25;
+  }
+
+  .variant-step-card p {
+    margin: 0;
+    color: #5d636a;
+    font-size: 13px;
+    line-height: 1.5;
+  }
+
+  .variant-conversation-shell {
+    display: grid;
+    grid-template-columns: minmax(260px, 0.72fr) minmax(0, 1.28fr);
+    gap: 22px;
+    align-items: start;
+  }
+
+  .variant-conversation-note {
+    padding: 24px;
+    background:
+      radial-gradient(circle at top right, rgba(255, 209, 0, 0.14), rgba(255, 209, 0, 0) 34%),
+      linear-gradient(180deg, rgba(255, 255, 255, 0.1), rgba(255, 255, 255, 0.08));
+    color: #fff;
+  }
+
+  .variant-conversation-pill {
+    display: inline-flex;
+    align-items: center;
+    min-height: 30px;
+    padding: 0 12px;
+    margin-bottom: 14px;
+    border-radius: 999px;
+    background: rgba(255, 209, 0, 0.15);
+    color: var(--yellow);
+    font-family: var(--font-head);
+    font-size: 11px;
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  .variant-surface--conversation {
+    background: linear-gradient(180deg, rgba(251, 251, 251, 0.99), rgba(248, 247, 242, 1));
+  }
+
+  .variant-trust-panel {
+    display: grid;
+    gap: 22px;
+    padding: 28px;
+    background:
+      radial-gradient(circle at top right, rgba(255, 209, 0, 0.18), rgba(255, 209, 0, 0) 36%),
+      linear-gradient(180deg, rgba(255, 250, 240, 0.96), rgba(247, 243, 232, 0.96));
+  }
+
+  .variant-trust-panel-top {
+    display: grid;
+    gap: 10px;
+  }
+
+  .variant-trust-points {
+    display: grid;
+    gap: 14px;
+  }
+
+  .variant-trust-point {
+    display: grid;
+    grid-template-columns: 42px minmax(0, 1fr);
+    gap: 12px;
+    align-items: start;
+  }
+
+  .variant-trust-point :global(.icon) {
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 42px;
+    height: 42px;
+    border-radius: 14px;
+    background: linear-gradient(135deg, var(--gw-green), var(--green-mid));
+    color: var(--yellow);
+    font-size: 16px;
+  }
+
+  .variant-trust-point strong {
+    display: block;
+    margin-bottom: 4px;
+    color: #11171b;
+    font-family: var(--font-head);
+    font-size: 14px;
+    line-height: 1.25;
+  }
+
+  .variant-trust-point p {
+    margin: 0;
+    color: #575d63;
+    font-size: 14px;
+    line-height: 1.55;
+  }
+
+  .variant-trust-quote {
+    margin: 0;
+    padding-top: 18px;
+    border-top: 1px solid rgba(17, 20, 24, 0.08);
+    color: #202427;
+    font-family: var(--font-head);
+    font-size: 18px;
+    line-height: 1.45;
+    letter-spacing: -0.02em;
+  }
+
+  .variant-minimal-shell {
+    max-width: 880px;
+    margin: 0 auto;
+    padding: 36px;
+    background: rgba(251, 251, 251, 0.92);
+  }
+
+  .variant-minimal-copy {
+    display: grid;
+    gap: 12px;
+    max-width: 42rem;
+  }
+
+  .variant-minimal-divider {
+    width: 100%;
+    height: 1px;
+    margin: 24px 0 28px;
+    background: rgba(17, 20, 24, 0.08);
+  }
+
+  @media (hover: hover) {
+    .variants-switcher-tab:hover {
+      transform: translateY(-1px);
+    }
+  }
+
+  @media (max-width: 1024px) {
+    .variant-intro,
+    .variant-split-layout,
+    .variant-trust-layout,
+    .variant-conversation-shell {
+      grid-template-columns: 1fr;
+    }
+
+    .variant-step-cards {
+      grid-template-columns: 1fr;
+    }
+  }
+
+  @media (max-width: 768px) {
+    .variants-switcher-wrap {
+      top: 8px;
+      padding: 10px var(--space-container-x-mobile) 0;
+    }
+
+    .variants-switcher {
+      border-radius: 20px;
+    }
+
+    .variant-showcase {
+      scroll-margin-top: 104px;
+      padding: 28px 0 56px;
+    }
+
+    .variants-hero-chips {
+      gap: 8px;
+      margin-top: 22px;
+    }
+
+    .variants-hero-chip {
+      font-size: 12px;
+      padding: 8px 12px;
+    }
+
+    .variant-intro {
+      gap: 14px;
+      margin-bottom: 20px;
+    }
+
+    .variant-intro h2 {
+      font-size: 28px;
+    }
+
+    .variant-intro p {
+      font-size: 15px;
+      line-height: 1.58;
+    }
+
+    .variant-surface,
+    .variant-split-story,
+    .variant-conversation-note,
+    .variant-trust-panel,
+    .variant-minimal-shell {
+      border-radius: 24px;
+    }
+
+    .variant-surface,
+    .variant-trust-panel,
+    .variant-minimal-shell {
+      padding: 20px;
+    }
+
+    .variant-split-copy {
+      padding: 20px;
+    }
+
+    .variant-proof-row {
+      gap: 8px;
+      margin-bottom: 16px;
+    }
+
+    .variant-proof-pill {
+      font-size: 12px;
+    }
+
+    .variant-minimal-divider {
+      margin: 20px 0 24px;
+    }
+  }
+</style>