Content Rewrite

src/lib/content/homepage.ts

@@ -31,12 +31,18 @@ export const homepageContent: HomePageContent = {
     megaMenuFooter: { label: 'View all pricing', href: '/our-pricing' }
   },
   hero: {
-    title: 'Unleashing Fun in',
-    highlight: "Your Dog's Day!",
-    mobileTitle: "Unleashing Fun in\nYour Dog's Day!",
-    subtitle: "Trusted Auckland Central dog walking — small packs, solo adventures, and puppy visits from a team that knows your dog by name",
+    title: 'Come home to a',
+    highlight: 'calm, happy dog',
+    mobileTitle: 'Come home to a\ncalm, happy dog',
+    subtitle:
+      'Dog walking for busy Auckland Central professionals who want a reliable, relationship-led team their dog knows by name.',
     primaryCta: { label: 'Book a Meet & Greet', href: '#newlead', variant: 'yellow' },
-    secondaryCta: { label: 'Explore our services →', href: '#services', variant: 'outline' },
+    secondaryCta: {
+      label: 'Message us on Instagram',
+      href: 'https://www.instagram.com/goodwalk.nz/',
+      variant: 'outline',
+      external: true
+    },
     imageUrl: '/images/auckland-dog-walking-happy-dog-hero.png',
     imageAlt: 'Happy dog ready for a professional pack walk with Goodwalk Auckland dog walking service'
   },
@@ -49,16 +55,16 @@ export const homepageContent: HomePageContent = {
     }
   },
   promise: {
-    title: 'Happy pets,',
-    subtitle: 'happy humans',
+    title: 'Meet Aless,',
+    subtitle: 'the heart of Goodwalk',
     body: [
-      'We specialise in the unique needs of small-to-medium breeds — easing stress and anxiety while keeping tails wagging.',
-      'Professional dog walking across Auckland for small, medium and large breeds, with tailored pack walks for smaller dogs and one-on-one walks for larger breeds — giving every dog the personalised attention they deserve. Ready to join our'
+      'Goodwalk was built for owners who want more than a basic walk. Alessandra leads the business with a calm, hands-on approach shaped by years of experience, a love of small dogs, and a real focus on trust, routine, and safety.',
+      "From house keys to nervous first walks, we take the responsibility seriously. You'll know who is walking your dog, your dog will know who is at the door, and you'll get a reliable team that treats your dog like family. Ready to join the"
     ],
     emphasis: 'TINY GANG?',
     cta: { label: 'Book a free Meet & Greet', href: '/contact-us', variant: 'green' },
-    imageUrl: '/images/auckland-dog-walking-happy-dogs-happy-humans.webp',
-    imageAlt: 'Woman cuddling a dog for Goodwalk Auckland dog walking services'
+    imageUrl: '/images/goodwalk-dog-walker-alessandra.png',
+    imageAlt: 'Alessandra from Goodwalk with a dog in Auckland'
   },
   services: [
     {
@@ -85,21 +91,31 @@ export const homepageContent: HomePageContent = {
   ],
   howItWorks: {
     title: 'How it works',
-    //intro: 'A simple onboarding flow designed to make sure the fit is right for both you and your dog.',
+    intro:
+      'A calm, simple start designed to give you confidence quickly and help your dog settle into the right routine.',
     steps: [
       {
-        title: 'Meet & Greet',
-        body: 'We meet you and your dog first, talk through routine, temperament, and what support you need.',
+        phase: 'Meet',
+        benefit: 'No pressure, just clarity',
+        title: 'We get to know your dog properly',
+        body:
+          'Your free Meet & Greet gives you a chance to ask questions, talk through routine and temperament, and make sure the fit feels right before anything starts.',
         icon: 'fas fa-handshake'
       },
       {
-        title: 'Two assessment walks',
-        body: 'We ease your dog in with two assessment walks so we can check confidence, handling, and group fit.',
+        phase: 'Settle',
+        benefit: 'A smoother start for nervous dogs',
+        title: 'Your dog eases in without overwhelm',
+        body:
+          'We start with assessment walks so your dog can build confidence, settle with the walker, and find the right pace before moving into a regular routine.',
         icon: 'fas fa-clipboard-check'
       },
       {
-        title: 'Happy dogs, happy humans',
-        body: 'Once approved, your dog joins regular walks and comes home tired, settled, and ready for a nap.',
+        phase: 'Thrive',
+        benefit: 'The outcome you actually want',
+        title: 'You get a calmer, happier dog at home',
+        body:
+          'Once everything feels right, your dog joins their regular walks and comes home exercised, settled, and ready to relax while you get more peace of mind in your week.',
         icon: 'fas fa-heart'
       }
     ]
@@ -107,42 +123,42 @@ export const homepageContent: HomePageContent = {
   values: [
     {
       icon: 'fas fa-heart',
-      title: 'Kindness',
+      title: 'Calm, kind handling',
       body:
-        'With gentle care and genuine affection, we make every walk a calm, happy experience. We use positive reinforcement to encourage good behaviour because kindness is at the heart of everything we do.'
+        'We use positive reinforcement, gentle handling, and patient routines so dogs build confidence instead of stress.'
     },
     {
       icon: 'fas fa-camera',
-      title: 'Daily Updates',
+      title: 'Daily updates you will actually want',
       body:
-        "Catch your pup in action with daily social updates - showcasing their walks, playtime, and mischief with the Tiny Gang. It's your window into their happiest moments."
+        "You get to see your dog out enjoying the day, which means less wondering and more peace of mind while you're at work."
     },
     {
       icon: 'fas fa-users',
       title: 'Small Pack Sizes',
       order: 2,
       body:
-        'With just 4-8 dogs per group, our walks are calm, controlled, and respectful of public spaces - ensuring every dog gets the attention and care they deserve.'
+        'With just 4-8 dogs per group, walks stay calm, structured, and manageable, with enough attention for every dog.'
     },
     {
       icon: 'fas fa-shield-heart',
-      title: 'Safety',
+      title: 'Safety-first by default',
       order: 1,
       body:
-        'Our team is fully pet first aid certified and trained to handle any situation calmly and confidently. With proactive safety protocols and constant situational awareness, we create a secure environment for every walk.'
+        'Pet first aid, careful screening, and proactive handling are built into every walk, not added on as a nice extra.'
     },
     {
       icon: 'fas fa-calendar-check',
-      title: 'Flexibility',
+      title: 'Built for real schedules',
       body:
-        "We know life gets busy - so while we specialise in regular, permanent walks, we're always happy to adapt. Just give us a little notice, and we'll do our best to accommodate your changing schedule."
+        "We specialise in regular walks, but we know life changes. Give us notice and we'll do our best to help keep things running smoothly."
     },
     {
       icon: 'fas fa-clock',
-      title: 'Reliability',
+      title: 'Reliable pickup, clear communication',
       order: 3,
       body:
-        "We guarantee punctuality and consistency, so you can count on us. With clear communication, you'll always be in the loop - and your dog's needs will always be our top priority."
+        "You should not have to chase your dog walker. We keep things consistent, communicate clearly, and make the practical side feel easy."
     }
   ],
   testimonials: [
@@ -164,7 +180,7 @@ export const homepageContent: HomePageContent = {
       quote:
         'Truly the best dog walker in Auckland! I feel so lucky to have found Aless and my little terrier Otis absolutely adores her. He enjoys his regular weekly walks and always comes back happy & tired. Love the updates on social media so I can see how my dog is enjoying his day! Aless makes logistics so easy too. Highly highly recommend, there’s a reason she has 5 stars!',
       reviewer: 'Ross',
-      detail: "Otis's Dad",
+      detail: "Otis's dad",
       imageUrl: '/images/otis-auckland-dog-walking-review.jpg'
     },
     {
@@ -178,15 +194,15 @@ export const homepageContent: HomePageContent = {
   booking: {
     title: "Let's meet!",
     subtitle:
-      "Almost there — just your contact details. We'll reply within 24 hours to arrange your free, no-obligation Meet & Greet.",
+      "A few contact details and we’ll be in touch within 24 hours to arrange your free, no-obligation Meet & Greet.",
     generalSubtitle:
-      "Almost there — just your contact details. We'll reply within 24 hours.",
+      "A few contact details and we’ll reply properly within 24 hours.",
     formAction: '/contact-us',
     serviceOptions: ['Pack Walks', '1:1 Walks', 'Puppy Visits', 'Other Services'],
     ownerStepLabel: 'Your details',
     dogStepLabel: 'Your dog',
     generalIntro:
-      'Got feedback, a complaint, or a business enquiry? Choose general enquiry and send us the details without filling in dog or service information.'
+      'Need to send feedback, make a complaint, or ask a business question? Choose general enquiry and send us the details without filling in dog or service information.'
   },
   info: {
     title: 'Locations & Hours',
@@ -208,6 +224,11 @@ export const homepageContent: HomePageContent = {
         question: 'How does payment work?',
         answer: 'All walks are paid for a week in advance, via invoice.'
       },
+      {
+        question: 'Do you provide a casual service?',
+        answer:
+          'Yes, we do offer casual rates, but they are priced higher. The best value for money is regular walks.'
+      },
       {
         question: 'What requirements does my dog need?',
         answer:
@@ -218,6 +239,11 @@ export const homepageContent: HomePageContent = {
         answer:
           'All walkers are covered by public liability insurance, and all walkers hold a current First Aid training certificate.'
       },
+      {
+        question: 'Do I need to leave keys with you?',
+        answer:
+          'Usually, yes, if no one will be home when we collect or return your dog. We can go over the best option for access during your Meet & Greet.'
+      },
       {
         question: 'What happens if the weather is bad?',
         answer: