Onboarding / Deployment Scripts / Marketing updates

src/lib/seo.ts

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+import { locationPages } from '$lib/content/locations';
+import type { LocationPageContent } from '$lib/types';
+
+const siteUrl = 'https://www.goodwalk.co.nz';
+const defaultLocationImage = '/images/auckland-pack-walk-small-dogs-group.png';
+const defaultLocationImageAlt = 'Goodwalk Auckland dog walking services';
+
+interface BreadcrumbItem {
+  name: string;
+  path?: string;
+  url?: string;
+}
+
+export function absoluteUrl(value: string) {
+  if (!value) {
+    return siteUrl;
+  }
+
+  if (value.startsWith('http://') || value.startsWith('https://')) {
+    return value;
+  }
+
+  return `${siteUrl}${value.startsWith('/') ? value : `/${value}`}`;
+}
+
+export function buildBreadcrumb(items: BreadcrumbItem[]) {
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'BreadcrumbList',
+    itemListElement: items.map((item, index) => ({
+      '@type': 'ListItem',
+      position: index + 1,
+      name: item.name,
+      item: item.url ?? absoluteUrl(item.path ?? '/')
+    }))
+  };
+}
+
+export function buildAreaServed(locations = locationPages) {
+  return locations.map((location) => ({
+    '@type': 'Place',
+    name: `${location.suburb}, Auckland, New Zealand`
+  }));
+}
+
+function getLocationSeoImage(location: LocationPageContent) {
+  return location.seo?.image ?? location.parks.find((park) => park.image?.src)?.image?.src ?? defaultLocationImage;
+}
+
+function getLocationSeoImageAlt(location: LocationPageContent) {
+  return (
+    location.seo?.imageAlt ??
+    location.parks.find((park) => park.image?.alt)?.image?.alt ??
+    `Goodwalk dog walkers in ${location.suburb}, Auckland`
+  );
+}
+
+export function buildLocationSeo(location: LocationPageContent) {
+  const canonicalPath = `/locations/${location.slug}`;
+  const title =
+    location.seo?.title ?? `Dog Walkers in ${location.suburb} | Goodwalk Auckland`;
+  const description =
+    location.seo?.description ??
+    `Goodwalk provides pack walks, 1:1 walks, and puppy visits in ${location.suburb}, Auckland Central. Small dog specialists with free pickup and drop-off. Book a free Meet & Greet.`;
+  const image = getLocationSeoImage(location);
+  const imageAlt = getLocationSeoImageAlt(location);
+  const breadcrumbLabel = location.seo?.breadcrumbLabel ?? location.suburb;
+  const serviceName = location.seo?.serviceName ?? `Goodwalk Dog Walking - ${location.suburb}`;
+  const serviceType = location.seo?.serviceType ?? 'Dog walking and puppy visits';
+
+  return {
+    title,
+    description,
+    canonicalPath,
+    image,
+    imageAlt,
+    structuredData: [
+      {
+        '@context': 'https://schema.org',
+        '@type': 'Service',
+        name: serviceName,
+        description,
+        serviceType,
+        provider: {
+          '@type': 'LocalBusiness',
+          name: 'Goodwalk',
+          url: siteUrl,
+          telephone: '+64226421011',
+          email: 'info@goodwalk.co.nz'
+        },
+        areaServed: {
+          '@type': 'Place',
+          name: `${location.suburb}, Auckland, New Zealand`
+        },
+        image: absoluteUrl(image),
+        url: absoluteUrl(canonicalPath)
+      },
+      buildBreadcrumb([
+        { name: 'Home', url: siteUrl },
+        { name: breadcrumbLabel, path: canonicalPath }
+      ])
+    ] as Record<string, unknown>[]
+  };
+}