Onboarding / Deployment Scripts / Marketing updates

MARKETING.md

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 A working reference for the Goodwalk site rebuild and ongoing marketing decisions. Drawn from Chris Do (The Futur) and Debbie Millman (Design Matters), applied to the goal of acquiring 10 new clients.
 
+# Checklist 
+* Prioritise emotional trust before visual impressiveness.
+* Reduce cognitive load on every screen and interaction.
+* Every page should answer: “Am I in the right place?”
+* Use whitespace intentionally to create calmness and confidence.
+* Interfaces should feel predictable, stable, and effortless.
+Avoid clutter, excessive animations, and visual noise.
+Design for clarity first, aesthetics second.
+Premium experiences rely on restraint, not excess.
+Typography hierarchy must immediately guide the eye.
+Use fewer colours, but apply them consistently.
+Every component should have a clear purpose.
+Remove unnecessary borders, labels, and UI chrome.
+Make primary actions visually obvious within 2 seconds.
+Ensure pages feel fast even before fully loading.
+Consistent spacing creates perceived quality and trust.
+Use authentic photography over generic stock imagery.
+Human faces increase emotional connection and trust.
+Testimonials should feel personal and believable, not corporate.
+Buttons and CTAs should sound conversational and reassuring.
+Interfaces should feel welcoming, not technical.
+Avoid overwhelming users with too many choices.
+Users should never wonder what happens next.
+Design layouts around scanning behaviour, not reading behaviour.
+Mobile layouts should feel intentionally designed, not compressed desktop pages.
+Use subtle depth, shadows, and contrast to create hierarchy.
+Premium brands often use less content, but communicate more clearly.
+Calm interfaces increase perceived professionalism.
+Align visuals, copy, and interaction style into one consistent tone.
+The homepage should communicate trust before features.
+Every visual element should reinforce simplicity and confidence.
+Reduce form friction wherever possible.
+Users should be able to understand the business in under 5 seconds.
+Make service quality visually obvious through imagery and spacing.
+Avoid sharp transitions or jarring visual elements.
+Consistency across pages matters more than visual complexity.
+Good UX feels invisible to the user.
+Use natural language instead of corporate wording.
+Remove anything that feels “template-like”.
+Create visual breathing room around important content.
+Make interactions feel human, warm, and intentional.
+Ensure hover states and animations feel subtle and refined.
+Use imagery that reflects real customers and real experiences.
+Trust is built through consistency, polish, and predictability.
+Pages should feel curated, not crowded.
+Premium experiences rely heavily on pacing and rhythm.
+Focus attention using contrast, spacing, and hierarchy.
+Design should lower anxiety and decision fatigue.
+Avoid overexplaining when visuals already communicate meaning.
+The best interfaces feel calm, simple, and inevitable.
+Every redesign decision should improve trust, clarity, or emotional comfort.
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 ## Chris Do's Principles